NEW NEW - HUMPHREY`S Eyewear

brand MAG
01/2015
January
English
New
Year
New
LOOK
2015: Hip news from
the world of HUMPHREY’S
FINE & FANCY
Thin profile models
made of super-thin metal
Stripes & STRUCTURE
Classic styles for the city
Affirming colour
These glasses awaken
spring feelings
VISIT BERLIN
30 hours in Capital Cool
HUMPHREY’S Cover Story
News from the HUMPHREY’S Clique:
Models Thi & Giovanni reveal the year’s trends.
Berlin, Winter, Auguststraße. We meet two of our endorsements for HUMPHREY’S in a trendy “brew bar”,
where we drink delicious pour-over coffee. The hand-filtered coffee is, in fact, quintessentially German but,
thanks to hip New Yorker baristas, is now cooler than ever. And thus, naturally enough, it was to the
capital city that the trend first flowed back across the Pond! Just as good and rediscovered is the panto-style
eyewear of the 1940s (pages 8 - 9), while super-thin metal frames wait to be rediscovered by you (pages 4 - 5).
And the preview of the HUMPHREY’S X HOMBRE collection – which you can find out all about on the next page –
certainly has not remained undiscovered, either. But back to the coffee table!
HUGE RUN ON HUMPHREY’S X HOMBRE.
When, on 15 July 2014, the premiere of the first artist collection
Hey, you two, what is it that fascinates you
Giovanni: Phew, I can’t pin myself down to any one
of HUMPHREY’S was held, the take-up in Munich was appropriately
about Berlin?
place. Berlin is unbelievably fast-paced, and new
large. Journalists, bloggers, scene people and the simply curious
places and venues are always developing that could
took up Humphrey´s invitation to attend the preview in a top
become a favourite haunt.
location in the city: the popular Kunsthaus Maximilian.
Thi: Berlin has so many faces that make it so
exciting. Each district has its own charm. I think that
every time I visit this great city. Berlin just leaves you
wanting more!
Giovanni: Berlin is open, warm, inspiring, wild, colourful, loud. I always enjoy being here because the
mix of this town makes life worth living.
And do you have a favourite haunt here?
Thi: Volkspark Friedrichshain, that’s my favourite
place here. Every time I visit Berlin, I relax in the
green oasis in the centre of the city, sit in the café
and observe people. Here’s a tip for you: Make sure
Besides the presentation of the eyewear models, an exclusive live
Having shown us what the trend is in 2015,
performance by the graffiti artist and designer Hombre was also
do you have another hot tip for us?
on the bill. With his sympathetic manner, he did not just impress
Thi: Patterns, patterns, patterns – preferably in soft
with the spray can, but also exhibited authentic cool. Thus the
pastel shades such as pink or mint. Though the
evening was a complete success and gave rise to numerous posts
range of colours might be more reserved this spring
on Facebook as well as in the press – and specifically kick-started
and summer, we’ve got patterns consisting of
the sale of the HUMPHREY’S X HOMBRE collection at the optician’s,
flowers or animal designs.
which officially began in September.
Giovanni: The 40s are not only a hot tip for glasses
in the panto look but also, in 2015, you can’t go
wrong with clothes in the “heritage style”.
you get to watch a film in the open-air cinema!
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3
HUMPHREY’S Trends
THIN
Profiles
582199_70 / 582197_10 / 582198_30 / 582198_10 / 582198_70 / 582199_30 / 582199_10 / 582197_30 / 582197_60
How to make a serious impression
with super-thin metal
These cool frames from HUMPHREY’S are dominated by
the Nordic look. A characteristic feature is the deep lenses,
for which slim-line stainless steel provides adequate support –
without detracting attention from your eyes!
Attracting further attention, by contrast, are the coloured
insides of the temples, creating lively combinations of gun/blue,
grey/pink or brown/mint green.
The frames designed for small heads are especially pleasant
to wear thanks to their light metallic weight, so that there’s
nothing stopping you from achieving your new spring look.
4
5
HUMPHREY’S Trends
The fashion season commences with stripes and laser structures.
No matter if it’s fine blurred lines or structured line patterns – with these models the top bar in particular
becomes the real eye-turner. More so through the successful combination of materials consisting of metal
fronts with matching acetate temples! Together with fresh colour styles in black/red, brown/cream or
navy/blue. In addition to structure and stripe effects, the women’s frame with lasered patterns in the front
stands out in a particularly HUMPHREY’S-like way. Be different – in cool petrol/mint, black/pink or green/lemon.
582193_60 / 582192_10 / 582191_77 / 582193_10 / 582196_40 / 582196_70 / 582193_30
In this way glasses become an “it piece” for real fashionistas!
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7
In this way, transparent colours and stylish forms
will set hearts racing in the spring.
HUMPHREY’S Trends
Affirming
colour
After the grey winter months, bright colours arrive at just the right moment.
And so pink, blue, purple and others radiate cheerfulness at the start of the year.
Especially thanks to cool colour blocking on the temple. The men’s and women’s
glasses seem fresher still, albeit because of the material used: transparent optics
made of acetate. An absolute highlight of the new frames, however, is the panto
form. This modern interpretation of the 1940s’ classic is impressive with its strong
colour combinations and has developed into the extravagance of the season.
with
583059_55 / 583065_50 / 583060_50 / 583061_70 / 583059_40 / 583065_65 / 583061_30 / 583061_50
Colour blocking
8
9
Tip 3: Berlin’s great freedom
HUMPHREY’S Must-Haves
Ever since the closure of the Tempelhof airport,
583057_15 / 583063_10 / 583060_40
people can barbecue, skate, jog, picnic, kite
or simply chill out with friends on the huge
open space created. The 360 degree all-round
view from the Tempelhofer Freiheit is spectacular.
Berlin.
What makes the capital a hot spot ...
Berlin pulsates day and night and has not only become Germany‘s capital again following
reunification but is also an international player in the league of the most popular major cities.
Tip 1: Souvenirs from the flea market
As individual as Berlin itself are the
numerous flea markets here. While most
tourists flock to the Mauerpark, there are
Here, waiting behind every street corner is a new café, a cool shop, a laid-back club or, simply,
a trend. That is why HUMPHREY’S clearly loves Berlin, because it’s here that the right space
for creativity and new ideas prevails. And the famous “Berliner air”, which is produced thanks
to the numerous green areas, parks and municipal woods, inspired us to the following discoveries.
many other areas that invite you to rummage.
Have fun imitating us, styling yourselves or travelling there. Because Berlin always tries to
You should try the Arkonaplatz or
“be different” and offer something for every budget. Off we go, then, with HUMPHREY’S spring tips!
Friedrichshagen flea markets for cool
retro-fashion styles.
Tip 4: CURRY is still COOL
Tip 5: Street wear live from Berlin
A perennial favourite in the city continues to be
Hip designers from all over the world are
the “Currywurst” sausage with curry sauce.
constantly finding inspiration from the
You can now get it in umpteen variants, sauces
Berlin street style. We have kept our eyes
and degrees of spiciness. And even vegans and
open, too, and selected two fashionable
vegetarians will no longer have to go without
outfits for you.
Tip 2: The best view of the city
With an area of 892 km2, there’s an infinite
amount to discover in Berlin. But the Berliners
themselves also like to discover new things,
of course. Make yourself an eye-catcher with
the cool looks of HUMPHREY’S eyewear.
10
582191_10 / 581018_70
the cult snack in Berlin.
Tip 6: Berlin tastes like this
Besides the classic “Berliner Weisse” beer,
it was here that the refreshing “Fassbrause”
keg soda was created – strictly speaking by
Ludwig Scholvien in 1908. Don’t miss out on
the lemonade made from malt extract with
added natural fruits and herbs.
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Eschenbach Optik GmbH · Schopenhauerstraße 10 · 90409 Nürnberg · phone +49 (0)911/3600-0 · fax +49 (0)911/3600-358 · www.humphreys-eyewear.com
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