Nov - MCA-I AZ HOME
Transcription
Nov - MCA-I AZ HOME
November 2003 18th Annual Holiday Celebration and Awards Ceremony Who: Members and non-members (video professionals and video students) When: Sunday, December 7, 2003, 6 p.m. Nov 25 Meeting Animation, CG and Effects in Production (See page 3 for more details.) Where: Farelli’s Cinema Supper Club 14202 N. Scottsdale Road, Scottsdale Cost: $32.50 per person (deadline to purchase tickets is Dec 1) Come network and celebrate the achievements of your fellow MCA-I professionals as we kickoff the holiday season. This year, Farrelli's Cinema Supper Club will be our venue - an absolutely awesome and spectacular facility. This is a great opportunity to bring friends, family, and clients as well as see what creative productions were created over the past year. Hwy 10 1 Thunderbird Rd. Farelli’s Supper Club Cactus Rd. in this issue p4 PSA Campaign Wrap-Up p5 Thank You from PSA Client p7 Road Crew Video Update p7 Tech Tip p8 Southwest Expo Booth p10 Member Profile - Mike McFadden p11 Members Rate October Meeting Scottsdale Rd. Shea Blvd. Tickets will be available at our November meeting or contact Video Festival Director Skip Neeley at 480.350.8474. (Don’t delay. Deadline for purchasing tickets is Dec 1.) From the President November 2003 by Steve Pender Hip hip hooray! The newsletter is back! I'm very happy that our chapter is able to once again offer this printed newsletter to our members. I extend my thanks to Karen Lodoen for stepping into the editing and layout roles. Thanks also to former editor Amy McSheffrey, former layout and design person Chris Wolfe and Communications Director David Haneke for helping Karen get her inaugural issue into print and into your hands. In addition to our members, the newsletter is also being sent to an extended list of people we feel should know about MCA-I Arizona Chapter 44. If you're one of these people, please take a few moments to peruse the newsletter. Over the coming few months, it will acquaint you with the goings-on at our chapter and give you a glimpse into an association of pros dedicated to excellence in video, film, multimedia and Web creation - pros you should consider hiring for your next productions. Arizona Chapter #44 P.O. Box 40221 • Phoenix, AZ 85067 www.mcai-az.org Steve Pender, President & Past President Pender Productions • 520.743.4090 • fax 520.743.0963 PO Box 86376 Tucson AZ 85754-6376 [email protected] Duncan Harvey, Vice President 602.765.7977 5318 E. Kathleen Rd. • Scottsdale, AZ 85254 • [email protected] Mike McFadden, Treasurer Desert Mike • 480.330.4462 PO Box 27767 Tempe AZ 85285-7767 • [email protected] David Haneke, Communications Director Opening Moments Video • 602.640.1444 • fax 602.640.1445 5151 N. 16th St. #D136 • Phoenix, AZ 85016 • [email protected] Lou Hunt, Membership Director Word of Mouth Productions • 480.592.0059 • fax 480.763.5635 11211 S. Talavi Lane • Phoenix, AZ 85044 • [email protected] Lately we've made great strides in promoting our chapter and membership. We sponsored an MCA-I booth at the Southwest Communications Expo in Phoenix on October 14, have a new online store featuring branded Chapter 44 merchandise (you can reach the store from our Web site home page at www.mcaiaz.org) as well as a new banner and business cards. In 2004 our promotional video and "road crew" presentations will further raise our profile. Skip Neeley, Video Festival Director, Communicator Photographer City of Tempe • 480.350.8474 • fax 480.350.8886 31 E. 5th St. • Tempe, AZ 85281 • [email protected] I invite you to join us in promoting our chapter and our industry. I guarantee you'll have fun and get to know a lot of great people you may even strike up some profitable business relationships. As you know, we're all volunteers and we need all the help we can get with current programs and with developing the chapter leaders of tomorrow. Please help out - you'll find volunteering to be a win-win situation. Chris Murray, Advertising Manager American Audio Visual Center • 480-368-4972 • fax 480-596-0942 7434 East Monte Cristo • Scottsdale AZ • 85260 [email protected] I look forward to seeing you at the November 25 meeting. And be sure to buy your tickets for our Video Awards Festival/Holiday Banquet on December 7 (you can get them from festival director Skip Neeley). This year's event promises to be the best ever! You'll have a great time mixing and mingling and honoring the fantastic work created by your colleagues this past year. That's it for now. See you soon! Steve Leslee Unser, Webmaster 602.680.8336 PO Box 40356 • Phoenix AZ 85064-0356 • [email protected] Karen Lodoen, The Communicator Editor & Designer Two Moon Productions • 623.743.2968 • [email protected] Advertising and Editorial Policy Discounts for pre-payment of multiple placements, as well as on multiple ads (more than one ad in an issue) are available. Free notices to non-vendor members selling used equipment or seeking employment. Notices for non-members selling used equipment are $10. Notices for non-members seeking employment are $2. All materials must be received by the dates listed below. Other MCA Chapters may reprint articles found in The Communicator, as long as attribution is given to The Communicator. All other interested parties must obtain reprint permission in writing. Copy and Ad Deadlines for The Communicator Issue Articles/Ads due by January December 28 February January 28 March February 28 The Communicator, copyright 2003, Arizona Chapter #44, Media Communications Association-International. Page 2 -- November 2003 Nov 26 Meeting - Studio 522 5125 N. 16th Street, Phoenix • 6:00 - 9:00pm Halloween has come and gone and the women (in some cases men) are out stalking the turkey for Thanksgiving. This time of year must also mean Hollywood will be rolling out some of their big guns for the holiday season. So, coming up shortly at your favorite cinema is the much anticipated release of "Master and Commander - The Far Side of the World," the latest Russell Crowe vehicle. There are CG-computer generated sequences in this film that have not been achieved before. Visit the following website to see a list of titles the CG animation folks are working on: http://www.cinefex.com/upcoming/listings/upcominglist.html This brings me to our announce our November meeting. This past spring we conducted a membership survey and scoring very high on the list was a meeting about Animation! Thus, our hosts for November will be the highly talented animators from "Studio522" and in case you did not know, Studio522 is one of our chapter sponsors. Mike Sullivan and the 522 crew will be presenting an overview of the use of animation, CG, and effects in production. They will cover a range of topics including: 1. Pre-production 5. Budgets & terms 2. Collaborative issues 6. Feedback sessions 3. Design Criteria 7. Animation techniques 4. Problem solving 8. Delivery options Be ther e and W in! $40 So come on down as this meeting will definitely shed some light into the mysterious workings of CG-Animation. Bring along a friend and the questions you’ve always wanted to ask. One from me is, how do you get those lifelike movements on Dinosaurs? We'll also devote plenty of time to answering your questions and our dinner will be seasonal. Duncan Harvey Silver Sponsor PS: A short game of holiday inspired TV trivia will be played. T-Shirts and possible other goodies will be given away! FREE Information New Chapter 44 Online Store The New Chapter 44 Online Store is open for business! Look smart and support the chapter with your purchase of quality branded Chapter 44 merchandise. Link to the store from the chapter home page at www.mcai-az.org. – What is High Definition? – How does it fit into your business? – Who has it in Arizona? – What does it cost? – Does it replace film? – Recent projects Rentals Production Information 480-345-2187 This advertiser is a member of MCA-I Chapter #44 November 2003 -- Page 3 MCA-I AZ 2003 PSA Campaign … Everyone's a Winner! By Scott Pfister, 2003 PSA Committee Chairman Many thanks go out to all those who volunteered time, talent and services to the 2003 PSA Campaign. Four spots were completed for ALS Association, Information & Referral Services, Gabriel's Angels and Esperanca. Brian Kohatsu led the team producing multiple versions of the ALS spot, including one with Curt and Shonda Schilling, of the Arizona Diamondbacks. Heidi Capriotti (the producer formerly known as Szymkowski) produced the Information & Referral Services, an agency out of Tucson. Andrea produced the spot for Gabriel's Angels, a unique agency that lets at-risk children play with dogs. Finally, Scott Pfister produced a spot for Esperanca, the medical "lifeboat" sailing around the world. This year, the PSA's have been distributed to more outlets than ever and should begin to appear on stations and cable outlets throughout the state. The Information & Referral Services PSA crew poses after the Tucson shoot. L to R: Ron Anderson, Heidi Capriotti, client Diane Haeger, Steve Pender, Steve Wargo, Warner Weber. The Campaign Committee of Karen Lodoen, Heidi Capriotti, Duncan Harvey and Scott Pfister would like to thank everyone involved with this important aspect of our chapter. The logistics involved with getting everyone's paths to cross at the same time, and still get your day-job done, require skills many producers often delegate. The campaign allows MCA-I members to work with crews they may not normally utilize, equipment they may not often use, and on productions they may not normally be involved with. The networks and friendships that develop out of these productions are often as solid as the spots themselves. The greatest aspect, however, are the smiles and joy you see when the agencies see the final product. The reaction usually begins with skepticism when Steve Wargo at work during the Information & Referral Services PSA shoot in Tucson. you approach them about the production, followed by enthusiasm, culminating in joy and appreciation for the wonderful public relations piece they just received. Additionally, the relationship developed between the producer and the agency usually leads to some wonderful things, as well. Everyone wins with the MCA-I PSA Campaign. A full listing of volunteers and crews will be listed with the results of the Video Festival. Build your network… Make someone happy… Be a winner. Plan now to get involved in a PSA Project for next year! It’s the experience of a lifetime! Page 4 -- November 2003 Thanks from a PSA Project Client Here's the text of a letter recently sent to Steve Pender and Heidi Capriotti from a grateful PSA Project client, Information & Referral Services of Tucson. Be sure to come to the Awards Ceremony where you’ll get a chance to view each PSA. Dear Steve and H eidi: On be h Re f e r r a l f o f t h e f u l j o b a l S e r v i c e s, s t a f f a n d B o T he p you did on thank you s ard of Inf roduc o t is ju the PSAs o much for r mation & organ f i s a n d o z a t i o n , b o t h t g r e a t a n d o r o u r i n f o t h e wo n d e r ur fut r ure di in ter ms o really repr mation lin e. es rectio f our n. When curren ents our I t ser v during requested ice s o o u methi r tran asking ng t siti ered w for the imp on to 2-1-1 hat could g the st ithout a hit ossible…as , I thought row with u s a even t ff enjoyed ch! I must it tur ns ou I might be also r t hose w wo r k i eitera , you deliv ng wit ho are h you an te how m camer We ' r e a u d c s h y h o a y ur cre ! PSA t ll looking w o loca forwa rd to power l TV s t f sional ul coming tations - I he distribut t f , ward t than from rom you, a hink it'll be ion of the o us as f sharin a new a non ellow medi much more g o u a way th p r succ ey've ess sto rofit. I also profesl e ri arned lo Again about es as caller ok for, man s u identi s! y than Infor m fy k wo r k a t i o n & Re s f o r t h i s t with y r f ou aga erral Ser vi emendous ce gi in in t Wa r m h e f u t s . We h o p e f t t o r u we can re. R i t a W e g a r d s, e a t her Execu tive D holt irecto r November 2003 -- Page 5 Silver Sponsor Page 6 -- November 2003 This advertiser is a member of MCA-I Chapter #44 MCA-I Road Crew Video Update Our production is still in the works! The original executive producer, Julie Aylesworth, has taken a new job and moved to Nevada. The good news is that Lou Hunt has agreed to step into the executive producer role. There has been some new videotaping -- you may have noticed cameramen at a few meetings last year and this year -- and many members have supplied behind-thescenes production footage. Our script also calls for a few testimonial interviews from members, sponsors, clients, etc., which we will be shooting this month. Once this is accomplished, we'll get into post. Stay tuned for the next update! (For new members: In an effort to market our industry to civic organizations, other professional groups and schools, our MCA-I chapter has decided to develop a presentation that explains what we do and the services we offer the community. This image video is being produced as one part of the MCA-I Road Crew presentation.) This advertiser is a member of MCA-I Chapter #44 Tech Tip by Ed Vogt From EAR Professional Audio/Video's "How To Buy A Used Workstation" Just buying a used Audio or Video editing workstation by model number alone does not tell you enough to know what you're getting until the equipment is on your door step. Example: not all "Avid Media Composers" are even close to being equal. Here's a quick list of information a good seller should provide for you to make sure you avoid any surprises: • • • • • • Serial numbers and/or system ID number Boardset details (part# and revisions if possible) Software Versions (includes dongles, license numbers an CD media for reloading?) Operating system revision (is it qualified for use with the software?) CPU (make, model, speed, internal memory & storage) Here's a big one - ask to confirm ownership of the software add-ons (tons of people offer software extras that are "cracked" or illegitimate - aside from the ethical questions, they can never be upgraded and frequently contain viruses or other problems). Equipped with this information - contact the manufacturer or a service center to help you confirm the system age and what it takes to make the system current. You may not be interested in upgrading the system, however if it needs servicing you might not have the option of finding older parts and software. Unless you do your homework - you won't know for sure if it's a great price or a big mistake. A note about the author: Ed Vogt is President and cofounder of EAR Professional Audio/Video in Phoenix, Arizona. Established in 1977, EAR has provided professional audio and video products including workstations to tens of thousands of professional users worldwide. November 2003 -- Page 7 MCA-I AZ Increases Promotion Expo-nentially! October 14, 2003, Phoenix Civic Plaza The Southwest Communications Expo was held on October 14 at the Phoenix Civic Plaza Convention Center - and Chapter 44 was there! Arizona MCA-I members spent the day meeting and greeting trade show attendees and talking up Chapter 44 and MCA-I. Thanks go to Bonnie Leigh Crystall of C/S Communications, Inc. (the expo's PR firm) for providing Chapter 44 with the free booth. Kudos also go to the following MCA-I Arizona members who pitched in on short notice to create promotional materials, provide equipment and staff the booth: • Janet Ault • David Haneke • Karen Lodoen • Mike McFadden • Chris Murray • Skip Neeley • Steve Pender • Scott Pfister • Stevan Pope • Bob Rue • Leslee Unser Steve Pender and Bob Rue field questions from a potential member. A booth visitor reads MCA-I info as Karen Lodoen and Mike McFadden look on. Bring a guest to the next meeting and they get in for free! Page 8 -- November 2003 Karen Lodoen and Mark Silverstein mingle with expo attendees. WRITE ON! THE NAME: STEVE PENDER THE GAME: VIDEO & MULTIMEDIA SCRIPTS THAT – • MARKET • TRAIN • INFORM • INSPIRE 520.743.4090 [email protected] www.penderproductions.com This advertiser is a member of MCA-I Chapter #44 This advertiser is a member of MCA-I Chapter #44 Bronze Sponsor Don’t Miss these Upcoming Meetings! Audio. Video. Data. Equipment. January 27 February 24 March 30 April 27 May 25 Tape Stock • Equipment • Batteries • Back-up Tapes • Printer Cartridges • CDRS & CD Duplicators • DVD Drives & Authoring Software • 480-968-2653 fax 480-968-2659 819 W. 22nd St. • #108 Tempe, AZ 85282 BASF • Fuji • JVC • Maxell • Quantegy • Panasonic • Sony Verbatim • Exabyte • Iomega • Pioneer • Mackie Bogen • 3M Kodak • Canon • Shure • Sennheiser Eiki • Elmo • Rimage • Telex • Microboards . . . And much more This advertiser is a member of MCA-I Chapter #44 November 2003 -- Page 9 Member Profile Having spent over 30 years developing computer software and systems, I decided about three years ago to re-enter the media marketplace by getting into voiceovers. I had some experience in the eighties on the east coast, having been involved in the radio world for a while, hosting two shows and doing some voice-over work. When I moved back to Phoenix in 1987, I discovered an extremely tough marketplace and faded back into computer systems development. In 2000, having gotten thoroughly fed up with the corporate high-tech world, I decided to re-enter the voiceover marketplace and developed a demo CD. Mike McFadden By the way, I just turned 60 in June! If Colonel Sanders can do it with KFC, there's no reason why I can't do it with media arts! Mike McFadden is based in Tempe, AZ, and can be reached at 480-330-4462 [email protected]. Reprinted from MCA-I Member to Member (M2M) 09/03. Industry Humor . . . The advent of digital audio made the segue into audio postproduction and audio development for presentations and the Internet a fairly natural course of events for me, so I began developing my own digital audio workstation and studying more about the processes of creating and managing digital audio. My world became suddenly much more interesting when I joined MCA-I a few years ago and I began to discover a vast playground of media development, including video and film. Well, to make a long story short, I have now decided to return to college and pursue a degree in media arts! There are several reasons for this decision. First, I'd like to expand the services I offer my clients, and second, I want to legitimize some of the experience I've had over the years. James, AVID Editor AVID Tennis Player THIS SPACE AVAILABLE Advertise your Company or Services Here! Sizes include: Business Card 1/4 page Full page 1/2 page Contact Chris Murray for pricing and availability. 480.368.4972 [email protected] Page 10 -- November 2003 Members Rate October Meeting Philip Hodgetts of Intelligent Assistant and Bob Ginger of Arcatron spoke to a packed house, giving us a fascinating glimpse into the technological evolution of our industry. They described how changes in technology have changed the nature of our business and predicted what we'll need to do in the future to adapt and prosper. Thanks to: Mark Temen and Audio Video Resources for hosting our meeting; V.P. Duncan Harvey for coordinating the event, Bob Rue for picking up the grub; Bruce Liddil for the Member Moment; and Scott Pfister for an entertaining Tip of the Niter! So how did we rate? Out of 41 members and guests (23 members, 18 guests) 22 turned in evaluations. Number grades range from 1 (low) to 3 (average) to 5 (excellent): Scores: Relevancy of program topic: 6x4 + 16x5 = 104 (Avg. = 4.7) Speaker presentation: 2x3 + 6x4 + 14x5 = 100 (Avg. = 4.5) Food: 1x1 + 8x3 + 4x4 + 8x5 = 81 (Avg. = 3.9) Meeting location: 1x1 +4x4 + 17x5 = 102 (Avg. = 4.6) Overall score: 4.4 If not a member, how did you hear about the meeting? Member: 6 Chapter Web site: 1 Gold Sponsor Comments: • Really liked the program. I'm a long-time member who hasn't been here in a while and I liked what I saw! • Good show…good info. • Really tired of Mexican food. • Very interesting - great getting Philip over here. • Perhaps a mic and speaker might have been provided to the guest speakers so we could all hear what they had to say! • Tremendous speakers - 2 speakers were perfect. Three speakers would have been too many. • Need more focus on where the industry's technology will end up in the long run, 10-15 years from now. More focus on audio quality. For the most part, the whole discussion went very well. • Very helpful to hear the trends within the production world, particularly from 2 guys who are very in touch with the market. • Really found this interesting. • Best meeting I've attended. Relevant. • Interesting learning experience. Good hardware information. • I like the Q&A format. • Great presentation. Very timely. Suggestions for future meetings: • How to shoot underwater. • Bring in equipment. Show us examples visually and possibly more hands on. • Video editing for animation. This advertiser is a member of MCA-I Chapter #44 November 2003 - Page 11 Silver Sponsor Arizona Chapter #44 WWW.MCAI-AZ.ORG Chapter Hotline 602-252-3014 P.O. Box 40221 Phoenix, AZ 85067