DEAN - Cannes Lions

DEAN
Jim Stengel is the Former Global Marketing Officer for Procter & Gamble and Adjunct Professor of the UCLA
Anderson School of Management.
His new venture, Jim Stengel LLC, is both think tank and consultancy, conducting proprietary research,
generating thought leadership and applying a new framework to drive business growth in today’s
global economy.
JIM STENGEL
Founder
Jim Stengel LLC
TUTOR
Suzanne Tosolini is an independent consultant focused on all things related to brand strategy. She has a
passion for building strong, enduring brands that touch the hearts and minds of consumers in a meaningful
way. Since 2009 she has been consulting and advising start-ups in the digital space.
Suzanne has worked across industries such as fashion, beauty, automotive, consumer goods, publishing,
banking, and food with leading global companies. Prior to this she spent 18 years as a marketing executive
for Procter & Gamble.
SUZANNE TOSOLINI
Brand Strategist
Jim Stengel LLC
TUTOR
Serfi Altun is the Founder and Idea Chef at Idea Bakery, a brand building communications consultancy and
training company. She provides consultancy to these companies on brand equity, marketing plan/roadmap
development, integrated communications and agency relations.
Serfi established idea Bakery in 2009 after having worked for the Procter & Gamble Company for 16
years in the marketing and Brand Building integrated Communications Departments in Europe, Middle
East and Africa and the US. Serfi was also the Training Director for Procter & Gamble for North America
and Ceemea for a total of six-and-a-half years.
SERFI ALTUN
Founder
Idea Bakery
1
MONDAY 17 JUNE
11.00 – 11. 45
Erik Saelens, author of the award-winning book In Triple-A We Trust, speaks about what you need to do to turn your brand into a
Triple-A brand. And to be ready for the challenges your brand will face in 2013 and the years to come.
Erik Saelens is a consultant and interim manager with more than 15 years of experience in brand
marketing and communications. He currently holds the position of Strategy Director at Brandhome.
Erik is specialised in rebranding and renaming operations and has researched more than 138 of
these brand change operations worldwide. In addition, he is an expert on brand management
and strategies regarding M&A and IPO operations. With his strong operational background, he
is also apt to implement the written strategies. Erik has a solid track record as interim manager in
different roles for various international companies and brands.
SPEAKER
ERIK SAELENS
Founder,
Strategy Director
Brandhome
Until 2002 Erik worked as senior brand adviser to the Board of Royal Dutch Telecom KPN in
The Hague and Brussels. Prior to working with KPN, he worked for Sodexo as a member of the
international brand management team. He started his career at Walibi, a European amusement
park group.
Erik studied economics at the University of Antwerp. He holds a major in hotel and leisure marketing
and completed several other studies on brand marketing. His book Brandhome Platform I: Over
maatschappij, mens en merk is on the relation between branding, society and human individuals.
Erik is a regular guest speaker at conferences and universities, and a regular contributor to
specialised media in the Benelux. He is currently finishing a new book on rebranding operations.
He is Belgian and operates fluently in English, Dutch and French.
2
MONDAY 17 JUNE
12.00 – 13.00
The Magnum Case
Mick van Ettinger is working at Unilever being Senior Vice-President of ice cream. He’s globally
responsible for Magnum, Cornetto, Paddle Pop, Fruttare and Café Zero. He’s based in Rome for the
last four years. So ice cream and pasta are currently dominating his life.
Before Italy he was four years living in South Africa looking at margarine and mayonnaise for Africa,
Middle East and Asia. And before this he was based for four years in Vietnam building the foods &
beverage business from scratch. He considers himself very lucky having spend more than 12 years
in these three amazing countries.
SPEAKER
MICK VAN ETTINGER
Originally he’s Dutch and he’s done several marketing, sales and general management roles in
the Netherlands.
Vice-President
Unilever
Sophie Galvani joined Unilever in 1996 straight into the marketing graduate trainee scheme.
She has worked on many Unilever brands locally, regionally and globally. These include such
accolades as Chicken Tonight, Oxo, Knorr, Flora/Becel, Hellmann’s and dabbling in the Laundry
business before “graduating” into the heady world of ice cream. Sophie moved to Rome in May
2010 to take care of the Magnum brand globally with her family including two young children. She
will be moving back to London in July this year as Vice-President Magnum and Fruttare (otherwise
known as Solero in Europe). She enjoys music, playing and travel – which is just as well!
SPEAKER
SOPHIE GALVANI
Global Brand
Vice-president
Unilever
Will has over 20 years’ experience in the advertising business, 13 of which he has given to Lowe
and Partners. He has spent the last 10 running global Unilever brands. Having cut his teeth keeping
armpits perspiration free on Rexona/Sure, he then led the global expansion of the household
cleaning business including the likes of Domestos, Cif and Sunlight hand dish wash. During this
period Will was also part of the team that pitched for and won the global Knorr business. Having
settled the Knorr business into the worldwide Lowe and Partners network, Will was then asked to lead
the global Unilever ice cream category out of the LOLA Lowe Madrid office. Will is now based back
in London, and when he isn’t running the oral care business he can be found selling ice creams
such as Magnum, Cornetto and Solero among others.
SPEAKER
WILL DIXON
Global Business Director,
Unilever
Lowe and Partners
3
MONDAY 17 JUNE
13.00 – 13.45
Digital Panel
David Shing, who spent three years in London heading AOL Europe’s marketing before moving
to New York to be its “digital prophet”, believes the future is all about the “attention economy” – a
world in which content is valuable enough to dwell on and more likely to be curated by friends
than pushed by “in-your-face advertisers”.
SPEAKER
DAVID SHING
‘Digital Prophet’
AOL
Carolyn Everson is the Vice-President of Global Marketing Solutions at Facebook, where she leads
the global marketing solutions team focused on top strategic accounts and global agencies.
In addition, she oversees media strategy, advertising sales and account management.
Prior to Facebook, Carolyn was the Corporate Vice-President of Microsoft’s Global Advertising Sales
and Trade Marketing Teams. Carolyn led the company’s advertising business across Bing, MSN,
Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network.
SPEAKER
CAROLYN EVERSON
Carolyn spent seven years at MTV Networks. Her last role was as Chief Operating Officer and
Executive Vice-President of US Ad Sales for MTV Networks where she oversaw strategic planning,
operations and finance for MTVN’s US Ad Sales department. She was also responsible for MTVN’s
Direct Response business and the cross platform, cross brand strategic sales and marketing group
called Generator.
Vice-President of Global
Marketing Solutions
Facebook
Carolyn has also worked at Primedia Inc, where she was Vice-President and General Manager
of several digital businesses, and held business development positions at brands including Zagat
Survey and Walt Disney Imagineering. She is a board member of the Effies and dmg.
Carolyn holds a bachelor’s degree in liberal arts and communications from Villanova University
where she graduated Summa Cum Laude. She also obtained a master’s degree in business
administration from Harvard where she was a Baker Scholar.
Carolyn has been named a Women to Watch; Fortune put her on the ‘40 under 40 list’ two years
in a row; she was recognised by AWNY as Changing the Game and inducted into the prestigious
Hall of Achievement by the AAF. She was recently acknowledged with the Reisenbach Foundation
Distinguished Citizen Award for her contributions to the marketing industry and to society.
Carolyn resides in Montclair, NJ where she has twin daughters, Taylor and Kennedy and a husband,
Doug who works at Merck Pharmaceuticals.
4
MONDAY 17 JUNE
13.00 – 13.45
Digital Panel
Known to many as a pacesetting thought leader and two-time author of the highly influential
business books The Ten Demandments and The Open Brand, Kelly Mooney is first and foremost
an experienced business leader. After 10 years as a designer and Vice-President at Fitch, a global
branding consultancy group, Kelly joined Resource in 1995 as the company’s first strategist and
became President and Chief Experience Officer in 2001. For the last decade, Mooney has overseen
Resource’s 10-fold growth while guiding the agency’s portfolio of Fortune 500 clients. To heighten
the agency’s value to its clients, Mooney organised it into three vertically aligned portfolios: retail,
consumer goods and technology. In 2008, she conceived and launched the RI:Lab, a team of
hybrid thinkers, innovators and rapid prototypers that has achieved early renown by developing
one of the first Facebook commerce platforms.
SPEAKER
KELLY MOONEY
Chief Executive Officer
Resource
Throughout her tenure at Resource, Kelly has honed the firm’s capabilities in research, consumer
insights, strategy and ecommerce, positioning Resource as the go-to agency for anticipating and
delivering what consumers want from brands in the digital age. As CEO, she ensures continued
growth and leads the company’s vision with a long-term strategic plan that makes connected
commerce and consumer experience innovation pivotal areas of expertise for Resource. She
continues her passionate participation in the broader digital marketing industry as one of its most
sought-after keynote speakers. In addition, Kelly is a member of YPO, the P&G Digital Advisory
Board, the Columbus College of Art and Design and has been a multi-term Shop.org board
member. She is also a contributor to Resource’s weThink Blog.
15.00 – 16.00
Briefing best practices.
Laurie Coots is dedicated to driving network growth and new business for TBWA\Worldwide. Her
time is divided into three equal parts: agency R&D and consulting; coaching the TBWA network on
how to go to market; and marketing the TBWA brand to global clients.
Working from New York and LA (though equally likely to be in India, China, Brazil), she advises the
agency, and clients, on long-lead strategic issues and consumer trends, especially in convergence,
communications, technologies, health and wellness, and personal and organisational change.
SPEAKER
LAURIE COOTS
Chief Marketing Officer
TBWA\Worldwide
An avid TEDster, Laurie is described as an optimistic catalyst, and one of the “thirstiest people on
the planet” when it comes to information and intelligence. Laurie puts that to work with clients to
generate and codify the disruptive strategies that will drive their business success.
Since joining the agency in 1984, Laurie has spent the past 29 years leveraging her diverse talents
in technology, marketing and organizational behavior. She provides executive and marketing
leadership to all TBWA companies around the world, including The Disruption Consultancy, Be’ing —
A Brand Behavior Company, and E-Graphics.
Laurie was a participating author of the best-selling business book Beyond Disruption: Changing
the Rules in the Marketplace, by Jean-Marie Dru. She is on several boards, including being a
founding board member of the Minority Advertising Training Foundation, chairing the 4As New
Business Committee and sitting on the advisory boards for Open Road Publishing, D’Agostino
Supermarkets and UCLA TFT, where she is disrupting the School of Theater, Film and Television.
5
TUESDAY 18 JUNE
09.15 – 10.00
Debrief on the Creative Effectiveness, Promo & Activation, PR and Direct Grand Prix winners by Pully Chau, a Creative Effectiveness
Lions jury member.
Pully Chau is Chairman and CEO of Draftfcb Greater China, with offices in Shanghai, Beijing,
Qingdao, Hong Kong and Taipei. She leads the Greater China region in building a world-class,
performance-driven organisation committed to creating brilliant ideas that truly matter to
consumers and help change their behaviour.
SPEAKER
PULLY CHAU
Chairman and CEO
Draftfcb Greater China
One of the most influential advertising executives in China, Pully has received numerous awards for
her contributions to the industry, including Top 10 China Chief Executive; Outstanding Advertising
Woman; The Most Influential People in China Brand Building; China Adman of the Year; and
Outstanding Contribution in Three Decades of China Advertising by China Advertising Association.
In 2008, she was appointed Vice-President of the China Advertising Association and was invited to
speak at Cannes Lions for two consecutive years.
Pully has worked in the advertising industry for 29 years. Her previous job was CEO of Saatchi &
Saatchi China where for 10 years she tripled the agency’s revenue and aggressively expanded its
digital and integrated capabilities. She also helped the agency win its first Bronze and Silver Lions
and its first Gold APAC Effie Award.
Pully previously worked for Ogilvy & Mather, Bozell, BBDO and D’Arcy, where she was Managing
Director for Hong Kong and Southern China, and Regional Director for P&G in Asia Pacific.
10.00 – 10.45
Branding from Google perspective
As the Director of The Zoo, Google | YouTube’s Creative Development Group, Michael Yapp
is responsible for guiding and inspiring a team of creatives, program managers and media
specialists connecting brands and audiences through innovative creative solutions.
Michael has spent the last 30 years getting people to join, buy, subscribe and act now. He was
present in the formative years of the internet as Creative Director and Partner of the San Francisco
advertising agency Freestyle Interactive. Michael built and led the Freestyle creative team that won
awards and industry-wide acclaim for interactive campaigns for clients such as HP, Microsoft, Sega
and X-Box.
SPEAKER
MICHAEL YAPP
Director
The Zoo, Creative
Development Group
In 2003 Michael and partners sold Freestyle to Carat and he was instrumental in building Carat’s
interactive creative capabilities; developing marketing and creative strategies for Adidas, Reebok,
Seagate, Kodak, RadioShack, Dish Network, Wachovia, Revlon and Virgin America. As an Executive
Vice-President at Carat he was responsible for developing and overseeing Carat’s creative, tech
and project management groups.
Before arriving at Google | YouTube, Michael managed the merger of three creative shops in
the US under one brand, Isobar, developing cross platform creative campaigns for EA, Motorola,
Alberto Culver, Boost and Kohler.
Little known fact: Michael once presented the 10 Things You Need to Know About Interactive
Advertising to an audience at the I-Media Brand Summit using only a stick of Bazooka Joe Bubble
gum as his prop.
6
TUESDAY 18 JUNE
15.00 – 15.45
UNBRANDED - the future of branded content.
Mike Wiese is Director, Head of Original & Branded Entertainment for JWT, where he leads the
creative and business development of original programming and entertainment solutions for
clients across the network, including scripted and unscripted film, television and digital video, music
experience, licensing, talent partnerships and live events, with consultation provided to JWT offices
around the world.
SPEAKER
MIKE WIESE
Director, Head of
Original & Branded
Entertainment
JWT
JWT projects that Mike has developed and produced include: ‘The Bing Bar’, Microsoft’s live
experience with the Sundance Film Festival; ‘Decisions’ digital series for Bing and MSN with celebrity
chef Mario Batali; Deepest Dive documentary film with Academy Award winner Fisher Stevens
for Rolex, the BBC and National Geographic; Macy’s ‘Yes, Virginia’ programme, including CBS
television special, DVD, and children’s storybook; Macy’s ‘Million Dollar Makeover’ reality series for
Facebook and TLC; MTV International partnership with Smirnoff for the global ‘Nightlife Exchange
Project’; Listerine’s ‘Will It Kill It?’ digital video series with CollegeHumor.com; ‘Worldmakers’ digital
series, featuring JWT CEO and Chairman Bob Jeffrey; and Five television movie that premièred on
Lifetime in October 2011, executive produced by Jennifer Aniston, and co-executive produced by
Wiese. Five won a Gold Pencil at the 2012 One Show Entertainment in Los Angeles.
Mike also leads content-related ventures and strategic partnerships, as managing partner for JWT’s
investment in Evergreen Media Partners, a production studio and investment fund in New York.
Prior to JWT, Mike launched production and content start-ups, and created award-winning
entertainment brands, including the Discovery Network television series Stormchasers, and
Reebok’s iconic Super Bowl campaign and Cannes Lion winner, ‘Terry Tate: Office Linebacker’.
Mike is on the advisory board for the Branded Content Marketing Association – North America,
the annual Branded Entertainment Forum in New York, and is a participant at media conferences
across North America. He was the jury president for the inaugural Branded Content & Entertainment
category at the 2013 Dubai Lynx, and a judge for the 2013 One Show Entertainment show.
7
WEDNESDAY 19 JUNE
09.15 – 09.45
Gaston Legorburu will talk to the Young Marketers Academy about the Mobile Lions winners and the judging process.
Gaston Legorburu sets the strategic and creative vision for SapientNitro and its integrated
marketing and commerce services. He has a passion for bringing organising ideas and connected
thinking to the table and has been instrumental in expanding SapientNitro’s capabilities beyond
digital and landing several AOR relationships in the process, including Bertucci’s and Visit Florida.
Recognised by Adweek 50 and TED as a game-changer who is modelling the agency of the future,
Gaston has constantly challenged the advertising industry since co-founding Planning Group
International (PGI), now the core of Sapient’s Miami presence. Three years later, he turned industry
heads when Sapient became the first interactive agency to acquire an above-the-line shop, Nitro
Group, best known for its ‘Best Job in the World’ campaign.
SPEAKER
GASTON LEGORBURU
Worldwide Chief
Creative Officer
SapientNitro
Gaston has been a driving force in the constant evolution of SapientNitro into a new breed of
storyteller for an always-on world. His unique storyscaping approach and Idea Engineering
framework mixes multi-disciplinary teams of strategists, creatives and technologists to shape
brand storytelling through experiences that interweave physical and virtual spaces, and deepen
consumer connections.
In the company’s constant quest to find new ways for brands and consumers to connect,
SapientNitro has grown into the largest independent agency worldwide and racked up 13 Cannes
Lions for its signature look of advertising as experiences.
Throughout his career, he has helped clients gain unparalleled insights into effectively marketing
their products and services in today’s increasingly complex marketplace. He continues to provide
clients like Citi, Coca-Cola and ESPN with innovative solutions to critical business challenges.
Widely recognised as a thought leader, Gaston is frequently quoted in publications such as
Advertising Age, Bloomberg, Fast Company, and The Wall Street Journal, and is a member of TED.
He is a sought after speaker who has presented at notable industry conferences including Ad:Tech,
OMMA Global and SHOOT.
He works in SapientNitro’s Miami office and can frequently be spotted on his boat on weekends.
8
WEDNESDAY 19 JUNE
10.00 – 10.45
The Coca-Cola Company is Cannes Lions 2013 Creative Marketer of the Year, having won more Cannes Lions in more categories
than any other advertiser last year. One of the drivers of Coke’s creative agenda is the Company’s publicly available Content
2020. This body of work sets out the Company’s ambitious creative agenda. The class must view these films on YouTube before the
session with narrator and VP Global Advertising. The session will kick off with an insightful Q&A and Jonathan will share the best of
the best work that snared The Coca-Cola Company this prestigious award.
Jonathan Mildenhall joined The Coca-Cola Company in December 2006 and is responsible for
leading global creative vision and strategy for the Company’s portfolio of global brands. In his role,
Jonathan oversees marketing communications strategies, core creative idea development and
content production.
A self-proclaimed “diagonal” thinker – someone who excels at both left and right brain thinking –
Jonathan has a big passion for popular culture including music, art, design and fashion in addition
to a passion for business strategy and studied the Advanced Management Program at Harvard
Business School in 2005.
SPEAKER
JONATHAN
MILDENHALL
Vice-President,
Global Advertising
Strategy and
Content Excellence
The Coca-Cola
Company
Most recently Jonathan’s team co-led the development of the FIFA World Cup 2010 programme,
which was The Coca-Cola Company’s largest ever marketing activation and contributed to
Coca-Cola becoming one of the most globally recalled tournament sponsors.
Prior to joining The Coca-Cola Company, Jonathan enjoyed an impressive career in London. He
worked on some of the world’s most recognised, creatively driven brands, including PlayStation,
Smirnoff, Audi, Sony, Nescafé, Nissan and Coca-Cola.
11.00 – 11.45
Think small
It is human nature that we all devote the abundance of our time and energy to the big things. It is where the action is at. Where
delivery and achievement are most visible. Big things should fuel both our professional and personal brands further and faster.
This is what Cannes week is all about? Yet brands operate in a faster more connected and competitive environment. The big
projects are usually wrapped in and underwritten with so much process and evaluation if for no other reason than their capital
cost is so significant. We need to make sure we think small? This is where the opportunity for new thinking lies. Tactics that can
determine overall strategy. Freedom to experiment that can justify the inherent risk in creativity? And, above all, something you
can co-create and nurture in genuine partnership with your agencies to have the biggest effect for your brands.
Following a degree in economics and French at Sussex University, Michael Wall worked in France
for a year as a management consultant on behalf of Michelin. He spent the next year travelling
around Asia before beginning his career in advertising. Michael has worked at DMB&B, Lowe and
TBWA across a variety of clients from Tesco and the ‘Every little Helps’ campaign to the launch and
management of Sony PlayStation across Europe. He was the founding partner of Fallon London,
and helped to develop the Fallon brand and business into one of the most admired agencies in
the world with work for clients such as VW’s Skoda, Sony Consumer Electronics, Cadbury and France
Telecom’s Orange. In 2008 Michael took on the role of CEO for the BBDO office in Lisbon and in
September 2009, became Global CEO of Lowe and Partners.
SPEAKER
MICHAEL WALL
Global CEO
Lowe and Partners
9
WEDNESDAY 19 JUNE
12.00 – 12.45
MMA Panel: Getting close to your consumers
Paul Berney is Managing Director of the EMEA branch of the Mobile Marketing Association (MMA).
The MMA is the premier global non-profit trade association representing all players in the mobile
marketing value chain. With more than 700 member companies, the MMA is an action-oriented
organisation with global focus, regional actions and local relevance. The MMA’s primary focus
is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote,
educate measure, guide and protect the mobile marketing industry worldwide.
SPEAKER
PAUL BERNEY
Managing Director,
Europe, Middle
East & Africa
Mobile Marketing
Association
Paul leads the MMA’s activities involving more than 200 member companies in EMEA. He has over
25 years’ experience in a wide variety of sales, marketing, business development and commercial
roles spanning several different industries and market sectors, including automotive, printing,
internet development and management consultancy. He has spent the past nine years in mobile
marketing and has been a speaker at over 230 mobile events across the world, reaching more
than 33,000 people. He is a Business Leader in The Marketing Society, writing regularly for their
blog, a Fellow of the Institute of Direct & Digital Marketing, a Member of the Chartered Institute of
Marketing and a mentor in the Marketing Academy.
You can follow Paul on Twitter on; paulbmma.
Niles Xi’an Lichtenstein is the Vice-President of Platforms, focused on developing the next generation
of tools and solutions for mobile marketers and advertisers. Niles has worked with top tier agencies,
publishers and brands to amalgamate technology with strategy to deliver measurable and
effective ways of making mobile a valuable marketing and advertising channel. Prior to Velti, Niles
was a Managing Director at Ansible Mobile, the Interpublic group’s mobile marketing agency,
leading engagements with clients such as Microsoft, Intel and Hyundai. Niles has also been a
member of the Monitor Group, a top tier strategy consulting group (now a part of Deloitte), where
he was focused on new technology and marketing practices for blue chip consumer product,
biotech and financial services clients. Niles grew up in the People’s Republic of Berkeley and has
an A.B. from Harvard University.
SPEAKER
NILES XI’AN
LICHTENSTEIN
Vice-President
of Platforms
Velti
10
WEDNESDAY 19 JUNE
12.00 – 12.45
MMA Panel: Getting close to your consumers
In his role as Chief Development Officer, Ryan Jamboretz is responsible for the growth of Videology’s
optimal ad decisioning platform through strategic partnerships within the online video space, as
well as new media segments such as mobile and advanced TV.
As International Managing Director, Ryan is overseeing the expansion and management of
Videology’s technology throughout key markets in Europe and the Asia-Pacific regions.
SPEAKER
RYAN JAMBORETZ
International Managing
Director & Chief
Development Officer
Videology
Prior to joining Videology, Ryan was Director of Corporate Development for GroupM, the WPP
media investment management company. He has extensive experience in the fields of investing,
mergers, acquisitions and identifying strategic investment opportunities. His career has taken him
around the globe, working in various financial roles with leading companies in the advertising and
marketing industries, including Vice-President and Global Communications Director for the Leo
Burnett Company in London where he led strategy for Samsung and McDonald’s. Before moving to
London, Ryan worked for Leo Burnett China, where he led a team charged with driving expansion
of the McDonald’s brand throughout the People’s Republic of China.
Ryan graduated with a BA in economics from DePauw University in 1996 and a master’s in business
administration from Harvard Business School in 2006.
Brent Hieggelke is the CMO of Urban Airship, which enables the world’s top brands to earn and
maintain a presence on their customers’ mobile devices through mobile relationship management
solutions. Previously, he spent a decade helping brands optimise digital marketing initiatives in
executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, Brent started
and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway,
Inc in May 2011. Early in his career, Brent co-founded New City, a media company in Chicago. Brent
has been awarded multiple marketing awards and is a frequent speaker at both marketing and
digital conferences.
SPEAKER
BRENT HIEGGELKE
CMO
Urban Airship
As Managing Director of Europe, Richard Firminger leads the company’s UK office as well as
advertiser sales and publisher relationships across Europe. Prior to Flurry, Richard led the digital
media sales team for Amazon in Europe. Prior to Amazon, Richard was Commercial Director for
Northern Europe for Yahoo!, UK MD for Enpocket (sold to Nokia to become Nokia Media Business in
2006), UK Deputy MD & BD Director for AdLink (a direct response media sales organisation, sold to
HiMedia in 2009) and the first UK Commercial Director for DoubleClick, subsequently sold to AdLink
in 2001. Prior to DoubleClick Richard spent nearly 10 years in B2B publishing in tech press on titles
such as Computing and Personal Computer World and during this time he launched Information
Week and Computer Reseller News in the UK for CMP Media.
SPEAKER
RICHARD FIRMINGER
Managing Director
of Europe
Flurry
11
THURSDAY 20 JUNE
10.00 – 10.45
Welcome to the world’s biggest creative playground! eYeka enables marketers and their agencies to accelerate the creation
and marketing of more relevant products by leveraging a wealth of creative ideas developed by a community of over 250,000
creative individuals in 154 countries. Forty leading brands such as P&G, Kraft, Coca-Cola, Unilever, Nestlé, Danone, Hyundai,
Citröen and Microsoft are already tapping into eYeka’s community. Discover why at www.eyeka.net.
Joël Céré helps companies innovate their products, marketing and communication by tapping
into the collective creative power of a global community of 250,000 very creative consumers. He
has 14 years’ experience leading international digital, innovation and marketing programmes
with creative agencies (Grey, Bates 141), PR (Hill & Knowlton) and media agencies (Aegis). Joël
co-founded one of Singapore’s first digital communication agency as well as a social shopping
venture in California. He holds a MBA from the London Business School.
SPEAKER
JOEL CEFE
Global Director
Insights & Innovation
eYeka
François Pétavy has been focusing on the convergence between technology, content and
commerce for more than 15 years. Before joining eYeka in early 2008, he was a Director at eBay, in
charge of developing the French marketplace on new areas of business. François’ past positions
also include being a Producer at Ubi Soft (a video game publisher), and Vice-President Project
Management for AGENCY.COM:Paris (an interactive marketing agency). François graduated from
Ecole Polytechnique and holds an MBA from INSEAD.
SPEAKER
FRANCOIS PETAVY
CEO
eYeka
12