the agenda
Transcription
the agenda
1 2 FestForward Convergence November 22-‐24, 2015 Fess Parker Resort | Santa Barbara, CA Greetings! We are writing to invite you to FestForward Convergence, set to take place at the Fess Parker Resort in Santa Barbara on November 22-24, 2015. Our event aggregates the largely underserved music, film, and food & wine festival industry, a multi-billion dollar market in North America. We create a trendy and thoughtprovoking atmosphere for our festival influencers to network, create, collaborate and unwind while connecting with our top-tier industry sponsors and speakers. Cozy, intellectually engaging, FestForward is filled with speakers and guests from SXSW, Life Is Beautiful, Vans Warped Tour, Goldenvoice, Live Nation, Glastonbury Festival, Santa Barbara Film Festival, San Francisco Film Festival, Mill Valley Film Festival, Pebble Beach Food Festival, South Beach Food & Wine, LA Food & Wine, Hawaii Food & Wine Festival, Atlanta Food & Wine and musicians such as Alice Cooper and Dave Mason, film and TV actors such as Kelly LeBrock, Richard Burgi and Nia Peeples as well as celebrity chefs, managers, agents, industry exec's from Weinstein, Variety and much more. On the following pages we have provided an overview of FestForward for your review. We very much hope that you can attend & participate! Sincerely, Laurie Kirby, Esq. & Stuart MacNaught Co-Presidents FestForward Santa Barbara 2015 AboutFest.com 2 FestForward Convergence: What: A three-day Industry Conference for Festivals | Networking | Panels | Best Practices | Exhibitors | SponsorFest | Tech Hackathon | Art Installations | Wine & Beer Tasting | Live Music | Poetry Readings | “Best of The Fests” Awards Ceremony Where: The Fess Parker Resort, 633 E Cabrillo Blvd, Santa Barbara, CA 93103 When: Sunday November 22 – Tuesday November 24, 2015 Why: Learn, Share, Network, Discover, Engage, Enlighten, Laugh, Experience, Compete! How: Get on Board at AboutFest.com Who: Leading producers, promoters and directors of Festival brands such as: § § § § § § § § § § MUSIC: Coachella Electric Daisy Carnival Bonnaroo Lollapalooza SXSW Vans Warped Tour TomorrowWorld Austin City Limits Global Citizen Festival Outside Lands § § § § § § § § § § FILM: SXSW San Francisco Int’l Film Fest Bentonville Film Festival Tribeca Film Festival Toronto Film Festival AFI Mill Valley Film Festival Santa Barbara Int’l Film Fest The Weinstein Company Rhino Films Plus Many More…. § § § § § § § § § § FOOD + WINE: South Beach Food & Wine Los Angeles Food & Wine Austin Food & Wine Festival Pebble Beach Food & Wine Charleston Wine + Food Zinfandel Experience Atlanta Food & Wine Hawaii Food & Wine Outside Lands Life Is Beautiful 3 FestForward Attendee Demographics The FestForward attendees are the influencers in live music, film, and food & wine festivals that promote, manage, and curate the leading music, film and music & wine festivals in North America. They are the gatekeepers of the largest growing cultural events today. They are also the technology developers and providers that service this industry. 4 Music + Film + Food & Wine + Technology + Art + Poetry + Dance = A Recipe For Success The Recipe: One part music + one part film + one part food & wine + one part technology. Stir it up for a fun-filled mentally invigorating three day professionally enhancing experience with hundreds of festivals & industry insiders attending. We’re taking all the best components of an industry conference and shaking it up! FestForward is a convergence of music/film/food/wine festivals for three days of brainstorming, networking, disrupting, coalescing, agreeing, collaborating, competing & hugging it out! There will be inspirational industry panels, discussions, networking, a tech hackathon, a sponsor pitch contest, a wine and beer tasting, art installations, live performances in music + dance + poetry + cooking, memorable special events, sponsorship prizes and industry awards at the Best of The Fests Awards Brunch. FestForward features thought leaders from all disciplines, unique networking experiences and educational resources in a relaxed yet elegant setting. Attendees and sponsors will leave inspired with solutions, contacts, new business and valuable insights and resources. We bring together the players. We connect the dots and the dot-coms. 5 1 2 FestForward Agenda 10:30-11:45 AM Registration & FestForward Convergence Exhibition Center opens: Grab a Mimosa or Bloody Lagunitas Cure - compliments of OneHope Wines, Lagunitas and a wristband from Blink FX and visit each vendor for prizes! 11:45 AM-Noon Fifteen Minutes of Game – FestForward Co-founders Laurie & Stuart break the ice on the conference so you can dive right in. 6 Main Session - Grand Ballroom 12:00 Noon – 1:00 PM Opening Keynote Chef Roy Yamaguchi Founder Hawaii Food & Wine Festival 1:00 PM – 1:30 Lunch 1:30 PM – 2:20 PM The Future of Festivals The last frontier of the “tribal gathering” according to Seth Godin is the festival. With expansion in every festival vertical under the sun, the death of the festival is greatly exaggerated. Let’s hear from our team of experts in food, wine, Festival Bootcamp – Reagan Room 12:00 – 12:50 PM Music in Movies – And Now for Something Completely Different… Explore the digital world of movies and music. Whether you are a professional in film or music (or aspire to be) – come learn about the magic behind the music in movies such as Crash, The Illusionist, Butter, The Iron Lady, Silver Linings Playbook, Begin Again, Fantastic Four, and hundreds more. Hosted by Phil Gallo, Journalist Richard Glasser, Head of Music, The Weinstein Company Andrea von Foerster, Music Supervisor, Firestarter Music Aaron Zigman, Film Composer music & film about where we are heading in the industry. Hosted by Laurie Kirby Kevin Lyman, Vans Warped Tour David Alan Bernahl II, CLM, Pebble Beach & Los Angeles Food & Wine Festivals Maureen Ford, Live Nation John Boyle, Insomniac 2 :30 -3 :30 NetGain: Networking With Purpose & Prizes Review the feedback from any conference and you will consistently find that newtworking is the most important reason for attendance. So here’s your chance! Bring your elevator pitch, business cards and come ready to rumble. Win prizes! 1:00 - 1:50 PM Turn Up the Heat: Food & Wine Festivals Since you can’t go to school to be a festival organizer, how do you know if you are on the right track? What checklist will you need for your budget, logistics, production, talent and operations? Learning from those that have already done the heavy lifting will help you understand the pitfalls, shortcuts, must-do’s and more to land a career or build a festival brand that will be successful for years to come! Come loaded with questions. Denise Yamaguchi, Hawaii Food & Wine Festival Rebecca Robinson, Zinfandel Experience Facilitated by Stuart MacNaught, AboutFest 7 Sunday, November 22 - Continued 3:30 PM – 3:45 PM Networking Break 2:00 - 2:50 PM FestForward Tech Hackathon: Final Four 3:45 PM – 5:00 PM Hackathon Teams Pitch to the Judges SponsorFest The aim of the hackathon is to help shape the evolving B rough t to you by festival industry by bringing business and tech talent Le sa U kman an d De lta A ir Li ne s. together with festival producers, and through this brainstorming event, launch new ideas and solutions. Delta will be awarding a sponsorship at FestForward valued at approximately $10,000. (value of travel certificates) to a festival or event that best embodies a strategic fit for Delta. Introductory remarks will be made by Keith Miller of Kenwood Experiences Lesa Ukman, Futures Director, ESP Properties and co-founder of IEG, Inc. will inform attendees at FestForward how to participate and help them understand the best practices in sponsorship proposals and the sponsor industry. In addition, a Delta representative will speak to the audience about what they look for in a sponsorship proposal. Attendees will prepare a 3 page targeted sponsor proposal for Delta, with mentoring by Liana Bender, California Film Institute Development Director. The Hackathon which runs 24 hours – Saturday 11/21 11 AM thru 11/22 11 AM – will now have the “final four” teams present to the judges in order to win Delta tickets, Domino’s Pizza Gift cards and more! In Between pitches, hear from: “CODE” Filmmaker Robin Reynolds on Females in Technology and Ralph “The Ethical Hacker” Echemendia on tech security issues everyone needs to know. 3:00 - 3:50 PM Now Screening - Film Festival Survival Running a fIlm festival can be a beast. They are hard to start, run and sustain but the rewards outweigh the challenges so we’re here to help. Learning from those that have already done the heavy lifting will help you understand the best practices to ensure success for your festival. Want to start a career in festival management? You’ve come to the right place to Hosted by Stephen Nemeth, Rhino Films Noah Cowan, San Francisco Film Society Gary Meyer, Eat Drink Films 4:00 - 5:00 PM Making Your Music Festival or Tour Sing Contest: All FestForward attendees at SponsorFest (except for corporate sponsors) are eligible to win. To Enter: Attend FestForward and sign in at SponsorFest on Sunday November 22, 2015. Submit your 3-page proposal/deck by midnight November 22, 2015 to [email protected]. The 8 Th e road to su cc ess in the mu sic in du stry c an be lo ng an d wi ndi ng, frou gh t wi th se tbac ks an d c hal le nge s. He ar fi rsth an d ac cou n ts from ou r disti ngu ish ed pan el abou t the vi sion , in ge nu ity an d de te rmin atio n it take s to bu ild a la sti ng brand in the li ve mu sic in du stry . Hosted by Kevin Lyman, Vans Warped Tour Disco Donnie Estopinal, Disco Donnie Presents Chuck Randall, Tour Manager Fiesta Riviera Come Help Us Set The American Riviera Afire! Plaza del Sol, Fess Parker Resort, Santa Barbara ”Fiesta Riviera” Begins at 5 PM Wine Tasting/Beer Tasting/Cocktail Reception/D ave Mason Concert & more… 6-7 PM Pasta & Salad Stations 7:00 - 8:00 PM Dave Mason’s Traffic Jam Comes To A Rockin’ Halt at FestForward! 8:00 - 10:00 PM FireChat Afterparty On the Plaza - DJ and dancing and more wine and beer! 9 1 2 Monday November 23 Pre-9:00 AM Yoga or Surf! Main Session Room – Grand Ballroom 9:00 AM – 9:50 AM Advances in Festival Technology & Safety Mobile Apps, wireless technology, “wearable” technology, RFID, and other festival technology impacts the safety of the event, experience of the fan, the crew, vendors and the artist. Our goal is to bring you the latest and greatest to make your festival a “techcess.” Introductory remarks will be made by Dax Cochran of WDT WaetherOps. Hosted by Ted Cohen, TAG Strategic & FestForward Technology Chairman Gillian Zettler, Charleston Wine + Food Christophe Daligault, FireChat Steve Lemon, Event Safety Alliance Jeff Kreinik, Ticketfly 10:00 – 10:30 AM SXSW's Past, Present and Future 2016 will mark 30 years of SXSW. In 1994 they broadened their focus from a strictly music industry event to include interactive technology and film. Other events have adopted various elements of that same convergence approach to conferences and festivals, probably due in part to what they experienced at SXSW. Mike Shea, Executive Director of SXSW 10 Interviewed by Phil Gallo, Journalist Salon Series – Reagan Room 9:00 – 9:50 AM FilmFestival Technology Festival technology for film festivals includes not only distribution and exhibition but methods for engaging new audiences. Our panel explores how to message in the digital world the ‘analogue” messaging that film festivals traditionally represent. Hosted by Benjamin Oberman, Mousetrap Films Luke Archer, Cool Hand Look Ralph Echemendia, Red-E Digital Kimberley Browning, Hollywood Shorts Film Fest 10:00 – 10:50 AM Issues Facing Food and Wine Festivals With so many food and wine festivals exploding on the scene, the stakes are higher. Ticket pricing, the cost of celebrity chefs, staffing, logistics, audience development & creating a unique experience are top of mind for organizers. We will converge those that have created high profile festivals to understand their view of the industry. Hosted By Philip Dobard, SoFab Institute David Alan Bernahl, II, CLM, Pebble Beach and Los Angeles Food & Wine Festivals Devonie Nicholas, South Beach Wine & Food Fest Kate Mider, Austin Food & Wine 1 2 I ♥ Monday! – Attitude is Everything 10:40 AM – 11:50 AM 11:00 – 11:50 AM Convergence and Collaboration 2.0: Food, Wine, Film and Music Issues Facing Film Festivals What happens when the arts come together? How do festivals create an identity and an experience that can encompass the best of these disciplines? And how do they leverage their perceived value to maximize revenue? Where do we go from here? Hosted b y: St uart Mac Naug ht , AboutFest Robert Richards, Glastonbury Festival Gary Meyer, Eat Drink Films Devonie Nicholas, South Beach Wine & Food Fest Hosted by Gary Rubin, Cohen Media Group Noah Cowan, San Francisco Film Society Liana Bender, California Film Institute Michal Wiesbrock, Santa Barbara Int’l FIlm Fest Melissa Dickson, Fashion Meets Film Festival 12:00 – 12:45 PM 12:00 PM – 12:45 With massive rollups, media attention on drug use, overpriced talent & recent high profile festival failures, the challenges for festival promoters has never been greater. However, the discovery of music and fan experiences make festivals the most coveted and memorable way for audiences to consume music. These experts have experienced the ups and downs of the industry and will share where we are headed. Social Media: Who’s Listening? The goal of social media is to engage, listen, and convert with increased attendance, ticket sales and great fan experiences. Different tools serve different functions. Are you using them to their greatest advantage? Listen & learn! Hosted by Mike Wald, Storywall Shana Fong, Eventbrite Erika Williams, Life Is Beautiful Hannah Houser, AC Entertainment 12:45 – 1:30 PM – LUNCH Issues Facing Music Festivals Hosted by Laurie Kirby, AboutFest David Silbaugh, Summerfest Elliot Lefko, Goldenvoice, Dave Norman, Tour Manager Maureen Ford, Live Nation Disco Donnie Estopinal, Disco Donnie Presents 1:30 – 2:20 PM 12:45 – 1:30 PM LUNCH That’s The Ticket – The Art & Science of Ticketing Your Festival 1:30 – 2:20 PM Ticketing can make or break your festival’s success. Pricing, delivery, authentication, access control and analytics are just a few of the considerations when selecting and working with a ticketing partner. Hear the latest in ticketing technology and preview the next generation of tools that will improve social chatter, increase revenues and streamline your event. Hosted by Laurie Kirby, AboutFest Keith Goldberg, Vendini David Silbaugh, Summerfest Ben Raffi, Universe Programming, sponsorship, staffing, audience and community awareness and festival logistics make the work of running a film festival an incredible, but rewarding challenge. Maintaining relevancy in a world where films are discovered in a multitude of ways and on many devices, as well as managing and planning for a long-term future in the ever changing landscape will be the focus of this panel. Marketing to Millennials The conventional wisdom is that the holy grail is millennials, with buying power and influence for the next few decades. They are looking for authentic relationships with properties and brands. But what exactly does that mean? Hosted by Lizzie Paulson, Time Warner Amanda Slavin, CatalystCreativ Erika Williams, Life Is Beautiful Jacob Tell, Oniracom Jesse Lawrence, Tiq IQ 11 Monday November 23rd 2:30 PM – 3:20 PM Sustainability - It’s an Authentic Problem Activating Sponsorships at a Festival Sustainability is the ability to sustain a behavior indefinitely. Our environment depends upon us to protect and preserve it for future generations. Let’s face it, festivals wreak environmental chaos. But it doesn’t need to be the case. Hear some case studies to prove just that. When negotiating a sponsorship, all brands recognize the value of activation across many platforms. Festivals need to remain authentic while brands want to be heard. A marriage of convenience must exist for the success of the relationship. What steps must the festival take to ensure success? Our experts will provide some key takeaways. Hosted by Eric Stevens, OTW Safety – Official FestForward Safety Sponsor Kathleen Gasperini, Label Networks Patrice Williams, Going Green Film Festival Meg Luce, Clean Vibes 3:30 PM – 4:20 PM Working with Charities: The Festival As Change Agent Organizers of film, music, food and wine festivals Robert Richards, Glastonbury Festival Sam Elkin, C3 Presents Elana Leaf, Insomniac Midori Connolly, AVGirl Productions 3:30 PM – 4:20 PM Maintaining Your Food & Wine Festival’s Identity festival walls. Hosted by Andy Bernstein of HeadCount Hosted by Matt Kettman, Journalist variety of ways. The events are an organic environment to message audience with calls to action that effect change. Find out how these leaders are creating a lasting impression beyond the Margaret Martin of Harmony Project Justine Lucas, Global Citizen Festival Hosted by David Hazan, DLH Consulting With the rise of VIP ticket prices, celebrity chefs and the epicurean experience, food and wine festivals are feeling the pressure to succeed in a fiercely competitive space. That said, these leaders understand their market and work hard to provide the experience that keeps their loyal fans coming back while they build a new group of attendees to sustain their festivals. generally incorporate charities into their events in a 12 2:30 – 3:20 PM Gillian Zettler, Charleston Wine + Food Festival Rebecca Robinson, Zinfandel Experience Dominique Love, Atlanta Food & Wine Monday November 23 Mai n Se ssi on Room Gran d Main Session Room – Grand Ballroom 4:30 – 5:30 PM Wine, Women & Song – Stepping out from Behind the Camera From icons as the beauty in The Woman in Red, the hilarious Sweeney Sister on SNL, and Fame’s talented triple threat Nicole Chapman, these women have worked in front of the camera for most of their lives. They are now focused on owning their careers on what matters most to them. Hear why Kelly wants us back in the kitchen, Nia has developed a holistic approach to life and Nora can’t stop making us laugh. Also hear from Academy Award Nominated Director Amy Berg (Deliver Us from Evil, West of Memphis, Every Secret Thing with Diane Lane) whose latest film project shines a light on the legendary Janis Joplin. Hosted by Jennice Fuentes, CEO Fuentes Strategies Kelly LeBrock, Actor Nia Peebles, Actor Nora Dunn, Actor Amy Berg, Filmmaker 5:30 -700 PM Cocktail Reception in the Exhibit Hall Last chance to visit the Exhibit Hall and experience the latest and greatest. Evening on your own! Discover Santa Barbara - The American Riviera Tuesday November 24 Mai n Se ssi on Room Gran d 9:30-10:30 AM Closing Keynote 10:30 AM Sponsorship Winner of SponsorFest: Presented by Delta Air Lines 11:00 AM – 1:00 PM Best of The Fests Closing Brunch with Reception, Closing Speech and Awards: Grand Ballroom MC: Richard Burgi Festival Innovation Champion (Film, Music, Food/wine) Festival Sustainability Champion (Film, Music, Food/wine) Festival Charity Champion (Film, Music , Food/wine) Champions of the Festival Industry: Kevin and Fran Lyman, Chef Roy Yamaguchi Champion of Music: Dave Mason, Musician Best Sponsor Partner to a Festival Lifetime Achievement Award Present to Shep Gordon, Manager Presented by Alice Cooper 13 Lifetime Achievement Honoree Shep Gordon Is Your Fest One of the Best ? Now Accepting Nominations at AboutFest.com/Best –– AWARD CATEGORIES –– Festival Innovation Champion 3 Categories: Music Festival + Film Festival + Food & Wine Festival Festival Sustainability Champion 3 Categories: Music Festival + Film Festival + Food & Wine Festival Festival Charity Champion 3 Categories: Music Festival + Film Festival + Food & Wine Festival Best Sponsor Partner to a Festival For More Details On Award Categories and Submitting Your Festival, Please Visit AboutFest.com/Best –– HONOREES –– Festival Industry Champions Kevin & Fran Lyman, Vans Warped Tour, 4fini Chef Roy Yamaguchi, Hawaii Food & Wine Festival Champion of Music Dave Mason, Musician Champion of Music Honoree Dave Mason 14 Lifetime Achievement Award Shep Gordon, Uber Manager, Film Producer, Chef & ”SuperMensch” SponsorFest Win a Delta Air Lines $10,000 Sponsorship Delta will be awarding a sponsorship at FestForward valued at approximately $10,000 worth of travel certificates to a festival or event that best embodies a strategic fit for Delta. Lesa Ukman, Futures Director, ESP Properties and co-founder of IEG, Inc. will instruct attendees at FestForward how to participate and will help them understand best practices in sponsorship proposals. In addition, a Delta marketing executive will speak to the audience about what they look for in a sponsorship proposal. Finally, Liana Bender, California Film Institute Development Director, will mentor the attendees and answer their questions as they prepare a 3 page targeted sponsor proposal for Delta. Contest: All FestForward attendees at SponsorFest (except for corporate sponsors) are eligible to win. To enter: Attend FestForward and sign in at SponsorFest on Sunday November 22, 2015. Submit your 3-page proposal/deck by midnight November 22, 2015 to [email protected]. Include the following: Enter the subject as Delta Sponsorship Event/Company Name Name of Official Contact for Event/Company Location where event is held Date(s) for the event Contact information for Contact Person Address Phone Number E-mail Address Your proposal/deck should include a brief synopsis of the festival/event (history, special focus/emphasis for event/theme) and why Delta should sponsor (3 pages total). The winner will be announced on Tuesday November 24th at The Fess Parker Resort by Delta Air Lines. 15 2 1 Speakers & Presenters Luke Archer, Cool Hand Look Melissa Abbott, Delta Air Lines Coleman Barks, Poet Liana Bender, California Film Institute 16 Richard Burgi, Actor Amy Berg, Filmmaker David Alan Bernahl, II CLM, Pebble Beach & Los Angeles Food & Wine Festivals Ted Cohen, TAG Strategic FestForward Technology Chair Andy Bernstein, HeadCount John Boyle, Insomniac Alice Cooper, Musician – Presenter Noah Cowan, SFIFF Ralph Echemendia, RED-E Digital Christophe Daligault, FireChat Sam Elkin, C3 Presents Nora Dunn, Actress “Disco Donnie” Estopinal Disco Donnie Presents/SFX Shana Fong, Eventbrite Richard Glasser, The Weinstein Company Maureen Ford, Live Nation Keith Goldberg, Vendini Jennice Fuentes, Fuentes Strategies Shep Gordon, “Supermensch” 17 Shawn Guthrie, Academy of Motion Picture Arts & Sciences David Hazan, DLH Consulting Jeff Kreinik, Ticketfly Elana Leaf, Insomniac Kelly LeBrock, ActressSuperModel-Healthy Eating Advocate Michelle Lee, Delta Air Lines Eliott Lefko, Goldenvoice Steve Lemon, Event Safety Alliance Justine Lucas, Global Citizen Kevin Lyman, 18 Vans Warped Tour, 4fini Margaret Martin, Harmony Project Dave Mason, Musician Gary Meyer, EatDrinkFilms Stephen Nemeth, Rhino Films David Norman, Tour Manager Benjamin Oberman, Mousetrap Films Kim Owens, Kaffeine Buzz Nia Peeples, Actress Chuck Randall, Alice in Chains, Roadworks Robin Hauser Reynolds, CODE – Finish Line Features Rebecca Robinson, Zinfandel Experience Gary Rubin, Cohen Media Mike Shea, SXSW Amanda Slavin, CatalystCreativ 19 Lisa Starr, Block Island Poetry Project David Silbaugh, Summerfest Eric Stevens, OTW Safety – Official FestForward Safety Sponsor Jacob Tell, Oniracom Mike Wald, 20 Patrice Williams, Going Green Film Festival Lesa Ukman, ESP Properties & IEG Michal Wiesbrock, Santa Barbara Int’l Film Festival Gillian Zettler, Charleston Wine + Food Andrea Von Foerster, Firestarter Music Erika Williams Life Is Beautiful Aaron Zigman Film Composer Kimberley Browning Hollywood Shorts Festival Devonie Nicholas South Beach Wine & Food Fest Hannah Houser AC Entertainment Midori Connolly AVGirl Productions Philip Dobard SoFAB Institute Kathleen Gasperini Label Networks Ben Raffi Universe Jesse Lawrence TiqIQ More Speakers & Presenters To Come… Clay Busch Danny Wimmer Presents Melissa Dickson Fashion Meets Music Festival Robert Richards Glastonbury Festival 21 See You In Santa Barbara In November! For More Information: Laurie Kirby | [email protected] | 310-993-4114 Stuart MacNaught | [email protected] | 401-835-8813 AboutFest.com AboutFest, Suite 304, 436 Poli Street, Ventura CA 93001