Beauty - Drug Store News

Beautycare
shave
Clearing the way for body grooming
By Antoinette Alexander
The men’s grooming segment has
seen a bit of an upheaval, as more men opt to sport
facial hair and increasingly take up
body grooming.
“Every era has an iconic look
— a combination of fashion and
grooming choices. Today’s look
calls for body shaving,” said Francesco Tortora, Gillette global marketing director for Procter & Gamble, when unveiling a new Gillette
YouTube video that shows the
evolution of men’s style over the
last century.
According to a recent study
conducted by Gillette, body shaving is increasingly part of the routine of 44% of men globally who
body groom.
While the trends in shave have
no doubt had an impact on sales of
more traditional razors, the movement has paved the way for manufacturers to target guys with new
shavers designed specifically for
body grooming.
And, as more guys sport facial hair, manufacturers also have
grasped at opportunities to create
specialized tools to help him maintain personal style and experiment
with different facial hair styles.
Gillette debuts first body razor
With “manscaping” on the rise, Procter & Gamble’s
Gillette brand has created the new Gillette Body
razor, the brand’s first razor designed for bodies.
It features a rounded head designed for total
body comfort, three lubricating strips and an antislip grip for greater control, even in the shower.
To complement the launch earlier this year, the
brand developed a series of “How To Shave…”
YouTube videos, arming men with step-by-step
instructions, tips and tricks on how to properly and
comfortably shave their chest, groin, armpits, back
and head.
120 • august 25, 2014
Top 10 razors
rank
Brand
Sales*
% Chg
1
Gillette Venus Embrace
$44.6
2
Gillette Fusion ProGlide
42.2
-19.8
3
Schick Hydro 5
37.8
-3.6
4
Gillette Fusion
27.0
-7.3
5
Gillette Venus & Olay
25.2
0.6
6
Gillette Mach3
23.5
-30.7
7
Schick Hydro Silk
21.7
-18.6
8
Private label
20.9
22.9
9
Gillette Venus
15.2
38.3
10
Bic Comfort 3
14.5
-8.7
Total
$440.3
3.6%
-3.6%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
Schick intro grooms facial hair
More men may be embracing facial hair, but
that hasn’t shaken Schick, an Energizer Personal
Care brand.
Embracing the trend, Schick earlier this year
launched its new Hydro 5 Groomer, which is
positioned as the first ever 4-in-1 facial hair styling
tool designed to simplify, enhance and personalize
grooming routines for men.
It features the innovations of the Schick Hydro
5 razor on one end and an adjustable built-in
trimmer on the other to deliver a shave routine
that doesn’t involve attachments.
drugStoreNews.com
Beautycare
body lotion
Catering to mothers-to-be
By Antoinette Alexander
Women’s desire for smooth,
flawless skin doesn’t stop at the
neck, and that’s especially true for
mothers-to-be.
Sales of body lotions are on the
rise, and judging by the influx of
new entrants, prenatal care offerings
and stretch mark crèmes are helping
to drive sales.
While mothers-to-be have long
sought out moisturizing formulas
to soothe skin and help keep stretch
marks at bay, the heightened focus
on youthful, flawless skin has
ignited a flurry of new activity in the
prenatal segment and among those
products that promise to target
stretch marks.
For consumers using such
products, it is all about what is, or
what is not, in the formulas. When
it comes to skin care products for
mothers-to-be, as well as baby care
offerings, those formulas that are
free of harsh chemicals and are
made with natural ingredients are
especially important.
Manufacturers
are
heeding
the call and rolling out offerings
that are free of such ingredients
as parabens, phthalates, mineral
oil and petrolatum. They also are
turning
to
ultra-moisturizing,
natural ingredients.
Top 10 hand and body lotions
rank
Brand
Sales*
% Chg
$137.4
1.7%
1
Private label
2
Aveeno Active Naturals Daily Moisturizing
96.3
6.1
3
Gold Bond Ultimate
95.6
13.8
4
Vaseline Total Moisture
76.3
1.2
5
Jergens Natural Glow
66.4
-5.2
6
Jergens
66.0
6.4
7
Jergens Ultra Healing
63.0
-0.7
8
Cetaphil
61.5
11.1
9
CeraVe
57.0
18.5
10
Lubriderm Daily Moisture
43.9
4.2
TOTAL
$1,804.3
2.8%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
SheaMoisture adds prenatal care
Natural alternative for stretch marks
SheaMoisture has expanded its portfolio with the
new Raw Shea & Cupuaçu Mommy Collection.
The new prenatal care line includes Stretch
Mark Butter Cream, Stretch Mark Intensive
Repair Oil, Soothing Nursing Balm, Firming
Massage Lotion and All Over Body Scrub.
The products, which are created from
family recipes carried down from the grandmother
of SheaMoisture founder and CEO Richelieu Dennis, are made with
natural and certified organic ingredients. Ingredients include certified
organic raw shea butter sourced from women’s co-ops in Northern Ghana,
Amazonia cupuaçu and pistachio oil.
Leveraging the moisturizing benefits of argan
oil, cocoa butter, coconut oil and shea butter
to help battle stretch marks is derma e’s new
Stretch Mark Crème.
The formula is positioned as a natural
alternative for stretch marks and, according to
the company, is proven to visibly diminish the
look of stretch marks, improving texture, color
and overall appearance.
The new derma e Stretch Mark Crème is
hypoallergenic, 100% vegan, paraben-free,
GMO-free, gluten-free and retinol-free.
122 • august 25, 2014
drugStoreNews.com
Beautycare
false lashes
Going mainstream with education
By Antoinette Alexander
Thanks to trend-setting celebrities touting faux lashes and beauty companies creating styles to
suit everyone, false lashes are no
longer a beauty faux pas.
Manufacturers are hoping that
the momentum to mainstream
continues, and they remain hard at
work to educate consumers, make
the segment easier to shop at retail, enhance application and create styles that are suitable for all
tastes. This is important because,
despite the growing acceptance,
there’s still some hesitation among
shoppers and room for more
consumer education.
While some may take their look
up a notch with more wild lash
styles, there’s no doubt that the
more natural-looking styles are
the most popular.
Beauty brands also are working to make lashes even easier to
apply and to communicate that
with shoppers. Not everyone
wants to use a glue, and it may
seem a bit intimidating to some,
so having a self-adhesive option
is important.
The bottom line is that, going
forward, education and communication will remain important to
help fuel category growth.
Top 10 false eyelashes and adhesives
rank
Brand
Sales*
% Chg
1
Ardell Fashion
$15.6
-12.8%
2
Salon Perfect
9.8
-26.6
3
Salon Perfectly Glamorous
5.6
6.8
4
Kiss Ever EZ Lashes
5.1
171.3
5
Kiss
4.3
-28.0
6
Salon Perfect Perfectly Natural
4.2
25.3
7
Revlon Beyond Natural
3.4
-20.7
8
Ardell DuraLash
2.5
-22.1
9
Revlon Fantasy Lengths
2.4
-39.6
10
e.l.f.
2.4
28.8
TOTAL
$89.3
0.1%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
Kiss Products goes for natural look
Shopping made easy with Eylure
Leveraging women’s desire for natural-looking false lashes, Kiss
Products has expanded its portfolio with the new Kiss Looks So
Natural Lashes.
Launched earlier this year, the lashes
feature tapered-end lash technology and
are designed to be the most lightweight,
natural lashes on the market, the company
stated. The design allows for lashes to blend
naturally. The result: long-lasting, fuller
lashes in half the time.
The lashes are available for $3.99, and the
adhesive is sold separately.
Looking to further grow the lash category through consumer
education and ease of shopping in store,
Eylure lashes has rolled out new packaging.
The U.K.-based brand has repackaged
its lash collection by color to distinguish
the range of eight categories, making it
easier for beauty shoppers to identify the
appropriate lash.
The brand also has created a starter kit for
new customers, which includes a practice
lash, two packs of glue, an applicator and a
full pair of strip lashes.
124 • august 25, 2014
drugStoreNews.com
Beautycare
beauty devices
Creating buzz to tap new consumers
By Antoinette Alexander
The DIY beauty trend continues to show
momentum, and according to industry
sources, the at-home beauty devices segment
is “pulsing with potential” as awareness
among consumers continues to grow and new
products hit the market.
According to Kline Group, the market was
just more than $1 billion at the retail sales
level in 2013 — fueled by both new product
launches from existing marketers and new
players — with strong growth predicted
for 2014.
Kline’s newest consumer research —
which queries women from China, France,
Germany, Japan, the United Kingdom and
the United States — revealed that nearly
70% of respondents are either “satisfied” or
“very satisfied” with such devices. However,
awareness remains relatively low. That
spells opportunity.
“Our research shows that women who
use skin care devices have a high level of
satisfaction. However, the penetration rates
of these high-tech gadgets are low across
most regions due to lack of awareness about
them, indicating significant opportunity for
marketers to attract new consumers,” said
Karen Doskow, director of consumer products
at Kline.
A key challenge for marketers of at-home
skin care devices is to not only introduce, but
to also educate consumers on the benefits and
merits of at-home devices.
“Building greater awareness of device
benefits and growing consumer confidence in
the efficacy and value of devices is essential for
market growth,” Doskow said. “Leveraging
the satisfied customers and getting them to
talk about devices within their social circles
could be a key factor for success.”
DermaWand uses radio frequencies
L’Oréal Clarisonic continues to lead
DermaWand, an at-home, handheld radio-frequency beauty tool,
continues to see international demand and growth opportunities,
according to International Commercial Television, a direct response
marketing and branding company focused on the health and
beauty sector.
The DIY beauty device works to reduce the appearance of fine
lines and wrinkles, and improves overall skin appearance. According
to the numbers, beauty mavens appear to be in love. ICTV has sold
approximately 2.5 million DermaWands to date worldwide.
How it works: DermaWand uses lower
amplitude radio frequencies to provide
instant stimulation, thereby providing
a massage effect while at the same
time delivering thermal energy
and enriched oxygen. The result:
younger-looking skin.
Created by a group of scientists and Sonicare engineers in Seattle in
2001 and snapped up by beauty giant L’Oréal in 2011, Clarisonic has
changed skin care and helped fuel growth in the burgeoning beauty
devices market.
“Devices are emerging globally as an important new skin care category.
Clarisonic is the most successful and fastest-growing
premium brand in this category, and we will roll it
out internationally, as well as enhance our
service experience, in our luxury counters,”
said Nicolas Hiéronimus, president of
L’Oréal Luxe.
“Clarisonic is the clear-cut market leader
globally; moreover, it is the only brand to have
usage by 50% or more of cleansing device
users in all countries examined,” according to
Kline & Co.
126 • august 25, 2014
drugStoreNews.com
Beautycare
sun care
Raising awareness about sun safety
By Antoinette Alexander
Greater consumer awareness
about sun safety and the harmful
effects of soaking up too many
rays has helped boost the sun care
segment, but experts will no doubt
tell you that there remains much
room for improvement.
In fact, the findings of a new
Mayo Clinic study released
earlier this year found that among
middle-aged men and women,
40 to 60 years old, the overall
incidence of skin cancer increased
nearly eightfold between 1970
and 2009.
The steepest increase in
melanoma occurred in the last
decade covered by the study,
from 2000 to 2009. Researchers
speculated that the rise might be
connected to the popularization
of tanning beds in the 1980s
and 1990s.
There has been widespread
concern in recent years about the
rising incidence of melanoma,
which affects 75,000 Americans
annually and results in nearly
9,000 deaths.
As
manufacturers
and
healthcare professionals continue
to raise awareness of sun safety,
lawmakers also are taking action.
As of press time, the House
passed legislation to speed up the
Food and Drug Administration’s
approval
process
for
new
sunscreen ingredients. The FDA
Kiss My Face focuses on specialty
Kiss My Face introduced a new range of sun care options, which
includes an expansion of its specialty sun offerings.
New specialty launches include Tattoo Shade, a formula
designed to keep tattoos looking sharp with its protective
skin shield infused with green tea and carrot extract.
There’s also the new Kiss My Face Sensitive Side SPF 30,
which offers 3-in-1 nonirritating protection for sensitive
skin, with three times the hydrating protection. The Kiss
My Face sun care range is free of parabens, oxybenzone and
artificial fragrances.
128 • august 25, 2014
Top 10 suntan lotions and oils
rank
1
Brand
Private label
Sales*
% Chg
$164.5
3.8%
2
Coppertone Sport
122.1
5.7
3
Neutrogena Ultra Sheer
84.9
3.6
4
Banana Boat Sport Performance
40.4
-6.3
5
Banana Boat Ultra Mist Sport
40.2
0.4
6
Coppertone
31.9
-4.9
7
Coppertone Kids
27.4
-2.6
8
Hawaiian Tropic
27.2
-6.5
9
Neutrogena Beach Defense
27.1
156.5
10
Coppertone UltraGuard
26.1
-13.9
TOTAL
$1,131.0
2.4%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
has not approved a new sunscreen
ingredient in nearly two decades.
The Senate is expected to vote on
a similar bill in September.
Coppertone intro prevents overspray
Merck Consumer Care, the makers of Coppertone, and
the scientists at the Coppertone Solar Research Center
have developed the Coppertone Sport AccuSpray to help
prevent overspray.
The introduction represents the latest Coppertone advance
in sun care from the brand that invented continuous spray
sunscreen nearly 10 years ago.
The product goes on quickly and dries in seconds, and — like
all of the Coppertone Sport sunscreens — it promises to stay on
strong when you sweat. It is available in SPF 15, 30, 50 and 70.
drugStoreNews.com
Beautycare
brow makeup
Room to make a mark in U.S. South
By Antoinette Alexander
Bold brows are hot, hot, hot.
The trend toward a defined
eye continues to fuel sales of eye
makeup and that is especially the
case for brows, as sales are on the
rise in both the mass market and
prestige channels.
According to IRI, sales of eyebrow
makeup rose 9% for the 52 weeks
ended June 15 at U.S. multi-outlets.
Meanwhile, sales of prestige
eyebrow makeup rose 28% for
the 12 months ended March 2014,
according to the NPD Group. The
increase is in sharp contrast to the
total U.S. prestige makeup market’s
3% growth during that period.
NPD research has uncovered
regional opportunities for increased
distribution and growth in
brow makeup.
While the West is the largest
region in terms of U.S. prestige
eyebrow makeup sales, there is
potential for additional growth
in the South, where 70% of
prestige stores are selling brow
makeup products. In addition, the
southern region, which accounts
for nearly one-third of all U.S.
prestige eyebrow makeup sales, is
not performing as strongly when
compared with the total market,
according to NPD.
Brow Stylist creates fuller sales
Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced
by the 19% jump in sales, according to the latest IRI data.
Define, shape and fill brows with the Brow Stylist Brow
Shaping Duet, two coordinating pencils that blend together
to naturally enhance brows. For the best results, L’Oréal
suggests using the darker shade first and apply with
light, feathered strokes to fill in uneven areas,
and then follow with the lighter shade to blend
and highlight.
130 • august 25, 2014
Top 10 eyebrow makeup products
rank
Brand
Sales*
% Chg
1
CoverGirl Brow & Eyemakers
$11.7
10.4%
2
Revlon Brow Fantasy
10.7
14.4
3
Maybelline Define-A-Brow
10.4
-4.9
4
Maybelline Eye Studio Master Shape
10.3
11.2
5
Maybelline Expert Eyes
7.5
4.3
6
Maybelline Expert Wear
7.4
-16.1
7
Wet n Wild
5.2
10.9
8
Rimmel Professional
3.7
24.4
9
L'Oréal Brow Stylist
3.3
19.1
10
N.Y.C. New York Color
2.7
10.6
TOTAL
$93.0
8.9%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlets (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
Rimmel picks up on bold brows
Coty’s Rimmel London Professional Eyebrow Pencil is enjoying
strong double-digit growth — 24% to be exact, according to IRI’s
latest data — as beauty mavens continue to embrace the bold
brow trend.
The Professional Eyebrow Pencil is used to enhance and
refine the shape of the eyebrows. It can be used to fill
gaps or lengthen the arc of the eyebrow to create the
desired look. It is available in three shades: dark
brown, hazel or black brown.
drugStoreNews.com
Beautycare
nail
Creating a ‘must have’ for teen girls
By Antoinette Alexander
The
nail
care
segment
continues to battle a downshift in
sales as the once red-hot at-home
gel manicure trend cools and
manufacturers face tough comps.
According to the vendorsupplied IRI data, the drop in
sales of nail polish at U.S. multioutlets
continues,
declining
about 9% for the 52 weeks ended
July 13.
The good news is that polish
remains a popular fashion
accessory, and manufacturers
are hard at work to deliver the
latest innovations.
The affordability of nail polish,
in addition to new product
innovations, makes the category
popular, and this is especially the
case for younger girls.
Mintel
research
revealed
that nail products are a “musthave” item for teens and tweens.
Indeed, 92% of girls between
the ages of 9 years and 17 years
use some sort of nail product
— making it the most popular
cosmetic item among teen girls.
Nail product usage rises to 97%
for girls ages 12 years to 14 years,
and 14% of all teen and tween
girls use nail products on a
daily basis.
Top 10 nail polishes
rank
Brand
Sales*
% Chg
1
Essie
$89.8
-2.5%
2
Sinful Colors
59.9
3
Sally Hansen Complete
42.8
3.6
4
Sally Hansen Insta-Dri
37.3
-8.3
5
OPI
30.5
51.8
6
Revlon
26.2
-21.5
7
Sally Hansen Hard as Nails Extreme Wear
25.7
-25.7
8
Pure Ice
23.2
-18.3
9
Nailene SensatioNail
20.4
-2.7
10
L’Oréal Colour Riche
17.3
-32.9
TOTAL
$820.8
-2.9
-9.3%
* In millions
Source: Vendor-supplied IRI data for the 52 weeks ended July 13 across total U.S. multi-outlet
(supermarkets, drug stores, mass market retailers, military commissaries and select club and
dollar retail chains)
SensatioNail combines gel, polish
Sally Hansen gel uses natural light
“Fusing” together gel and nail polish — literally — is SensatioNail
Fuse, which was launched earlier this year by Pacific World.
Positioned as the next generation in nail color, the gelnamel
delivers one coat coverage and anti-chip technology.
Fuse Gelnamel launched with six
starter kits that each contain the Fuse
LED lamp, one Gelnamel shade,
cleanser, manicure stick and nail buffer.
The collection also includes 12 different
shades, including a shimmery silver
dubbed Lights, Camera, Re-action and a
vibrant purple called E-motion.
Coty’s Sally Hansen brand is looking to revolutionize
the at-home gel manicure segment with its
new Miracle Gel.
The new gel color system features natural
light-curing technology, so no UV/LED light
is required.
How to use: Apply two coats of Miracle
Gel color and activate curing with one
coat of Miracle Gel Top Coat. It promises
to provide up to 14 days of color and
shine. The formula also offers easy, soakfree removal.
132 • august 25, 2014
drugStoreNews.com
Beautycare
lip care
Bold colors pop, while gloss declines
By Antoinette Alexander
With beauty mavens still
embracing the bold lip trend, the lip
gloss segment has lost some of its
shine, as sales experienced a doubledigit decline.
According to the latest data
available from IRI, the overall
lip category dipped nearly 2%
during the 52 weeks ended June
15 at U.S. multi-outlets. While
sales of lipstick rose nearly 4%,
sales of lip gloss during the same
period declined nearly 15%. Lip
treatments, on the other hand,
took the biggest hit, dropping
about 49% during the 52-week
period at U.S. multi-outlets.
However, manufacturers are not
resting on their laurels. Looking
to jazz up the segment, they are
looking to appeal to specific
consumer groups, such as tweens
and teens; are creating fun, unique
flavors; and are infusing ultramoisturizing ingredients like shea
butter; vitamins A, C and E; and
adding SPF to help protect lips.
Beauty companies also are
increasingly
kissing
those
traditional lip gloss tubes goodbye
to bring renewed energy to the
category
through
innovative
packaging to help the product
jump from the shelf.
Top 10 lip glosses
rank
Brand
Sales*
% Chg
$10.0
105.4%
1
Burt’s Bees
2
Revlon Super Lustrous
9.3
29.9
3
Rimmel Stay Glossy
8.5
-18.8
4
L’Oréal Infallible
8.5
-28.1
5
Revlon ColorBurst
8.3
-16.1
6
L’Oréal Colour Riche
8.2
-21.6
7
CoverGirl Lip Perfection
7.7
14.8
8
Private label
6.1
-2.4
9
Wet n Wild Mega Slicks
5.4
-5.4
10
Maybelline Color Sensational Highshine
5.4
14.5
TOTAL
$172.9
-14.8%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
Clio’s Mwah targets tweens, teens
Softlips thinks outside the tube
Mwah, which is a Clio brand, is targeting tweens and teens with
its new lip care range that is wrapped in bright, fun packaging for
mass appeal.
The all-natural, eco-friendly product is
infused with natural moisturizers and lip
conditioners, such as mango seed butter,
macadamia nut oil, shea butter and vitamin E.
The collection, which is expected to debut at
the National Association of Chain Drug Stores
Total Store Expo this month in Boston, features
such flavors as Sweet Tart, Mango Tango
and Creamsicle.
In 1992, Softlips launched its first lip balm targeting women
with its unique slim stick packaging, and now the brand is
thinking outside of the “tube” with its new
Softlips Cubes.
The dome-shaped balm, which hit retail
shelves earlier this year, delivers a 5-in-1 formula
to hydrate, replenish, smooth and protect lips
while adding a touch of shine. The formula also
has SPF 15 to help protect lips.
Launching in November for the holidays is
the seasonal edition in pomegranate blueberry
for $3.49.
134 • august 25, 2014
drugStoreNews.com
Beautycare
acne
Skin condition spans age groups
By Antoinette Alexander
Acne. For many people,
especially younger consumers,
it is a four-letter word that
can wreak havoc on their selfesteem and is a source of much
frustration as they search for the
best treatment that will once and
for all blast those blemishes.
According to the American
Academy
of
Dermatology,
acne is the most common skin
disorder in the United States,
affecting 40 million to 50 million
Americans. And nearly 85% of
all people have acne at some
point in their lives, most often
on the face, chest and back.
While acne usually begins
in puberty, the condition is
certainly not restricted to any
age group, and adults in their
20s, 30s, 40s — even into their 50s
— can develop acne, according
to the American Academy
of Dermatology.
According to Mintel’s 2013
report on facial skin care, 25%
of consumers said they regularly
use acne products, coming in
just behind eye cream at 27%.
Yet, because consumers tend
to age out of the acne segment,
there hasn’t been a significant
swing in sales. However, that’s
not to say that the category lacks
in importance.
Top 10 acne treatments
rank
Brand
1
Neutrogena Oil-Free Acne Wash
2
3
4
Sales*
% Chg
$75.2
-2.4%
Private label
57.7
0.3
Clearasil Ultra Rapid Action
39.9
7.7
Johnson’s Clean & Clear Advantage
32.3
-11.5
5
Aveeno Active Naturals Clear Complexion
26.8
15.1
6
Clearasil Daily Clear
24.8
-15.9
7
Neutrogena Acne Stress Control
21.5
-5.3
8
St. Ives
21.2
537.9
9
Neutrogena
20.1
-1.4
10
Neutrogena Rapid Clear
19.5
-6.1
TOTAL
$625.5
-1.6%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
La Roche-Posay intros complete system
Zapzyt gel helps sensitive skin
Developed in partnership with dermatologists and launched in April
is the new Effaclar Dermatological Acne System by La Roche-Posay.
The system features two new formulas exclusively developed
to work with Effaclar Duo Acne Treatment
concurrently as a complete treatment solution.
The system, which is gentle enough for sensitive
skin, is designed to target the three major
causes of acne: excess oil, clogged pores and
inflammation caused by acne bacteria.
The system offers a two-month supply and is
priced at $29.99.
Zapzyt skin care, which is distributed by Waltman
Pharmaceuticals, has expanded its portfolio with
the new Pore Treatment Gel and has created a new
packaging design to communicate the effectiveness
of its line in an easy-to-understand format.
The new Zapzyt Pore Treatment Gel is a
spot treatment that is especially effective for
people with sensitive skin. It contains aloe
vera and other botanicals, which help reduce
stinging, burning and redness caused by other
acne treatments.
136 • august 25, 2014
drugStoreNews.com
Beautycare
oral care
Whitening, multiple benefits push category
By Antoinette Alexander
It is no secret that oral care is
a highly saturated market that
benefits from consumers’ regular
usage of oral care products as part
of their daily grooming routine,
but those products that promise
to whiten smiles continue to
stand out from the pack.
Mintel has stated that it expects
modest growth within the U.S.
oral care market to continue in
the coming years, with the market
growing by about 2% annually.
By 2017, Mintel predicts that the
market will achieve total sales of
$7.1 billion.
Toothpaste makes up the
largest segment in the market,
and those formulas that offer
multiple benefits, such as
whitening and enamel protection,
continue to drive sales for the
segment, according to Mintel.
Aside from continued product
innovation, Mintel has suggested
that retailers could enhance the
oral care shopping experience by
leveraging the growing presence
of in-store clinics.
“Mass merchandisers and
supercenters could partner with
local dental care providers to
provide on-site consultations
and even quick diagnostic teeth
checks once or twice a week,
which may help to address the
fact that a number of consumers
across the United States lack
Crest triples whitening power
Earlier this year, Procter & Gamble expanded its 3D White offerings
with the new Crest 3D White Brilliance toothpaste and Crest 3D
White Brilliance Boost.
Designed to be used in conjunction with the Brilliance
toothpaste, the Brilliance Boost contains three times the amount of
stain-lifting ingredient compared with Crest 3D White toothpastes.
Earlier this month, P&G reported that its Crest 3D White
regimen grew market share for 17 consecutive
quarters, expanded worldwide and has become a
$1 billion business.
138 • august 25, 2014
Top 10 toothpastes
rank
Brand
1
Colgate Total
2
Crest
3
Sales*
% Chg
$175.5
-5.2%
139.8
-2.7
Sensodyne
139.0
28.5
4
Colgate Optic White
133.9
-2.2
5
Sensodyne ProNamel
124.4
21.2
6
Crest 3D White
111.2
30.1
7
Colgate
110.6
6.2
8
Crest Whitening+Scope
96.9
-11.2
9
Colgate Max Fresh
87.1
6.9
10
Colgate Pro-Health
64.1
12.6
TOTAL
$2,536.8
2.6%
* In millions
Source: IRI for the 52 weeks ended June 15 across total U.S. multi-outlet (supermarkets, drug
stores, mass market retailers, military commissaries and select club and dollar retail chains)
access to dental insurance and
even access to dental providers,”
Mintel stated in its 2013 oral
care report.
Arm & Hammer turns Radiant
Arm & Hammer’s Advance White toothpaste experienced doubledigit gains during the 52 weeks ended June 15, according to IRI, and now
the brand is looking to further grow sales with its Truly Radiant collection.
Comprised of the Truly Radiant toothpaste and Spinbrush Truly
Radiant battery-powered toothbrushes, the launch marks Church
& Dwight’s first Arm & Hammer oral care platform.
To help promote the new Truly
Radiant line, the brand has enlisted
actress Alison Sweeney to be the face of
the brand.
drugStoreNews.com