Olympus Group Mascot Brochure

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CREATIVITY DELIVERED
Experience
The Olympus Group Mascot Division Team has over 40 years of mascot design experience
providing you with unmatched expertise in the industry. Our creative team is constantly
researching trends and developing techniques so we know what will work best for every
mascot created. We will provide you with a one-of-a-kind, functional and durable mascot.
Results
Plain and simple, Olympus Group delivers. Our years of experience takes the guessing out
of the entire process. No unexpected surprises, just everything you need when you need it.
Our mascots put your brand in front of the public...More opportunities. More profits.
Details, Details, Details...
It truly is all in the details. Our team of experts meticulously goes through each and every
aspect of the costume design to ensure you get exactly what you are looking for. The best part
of all is that they enjoy every moment of it, and it shows!
Custom Printing Capabilities
You won’t find it anywhere else but Olympus Group. We offer not only top-notch mascot design,
unparalleled creativity and unprecedented construction, but we also have a wide range of
in-house custom printing capabilities. What does this mean for you? We can custom print your
logo, shirt, hat or anything else made of fabric- all under one roof. Pantone color matching?
No problem!
Precision Cutting
Olympus Group is the only mascot company in the world with a state-of-the-art Zund
programmable flatbed cutter. Eliminating hand cutting ensures future replicas of your mascot are
consistent and helps prevent errors.
PARTIAL CLIENT LIST
CUSTOM DESIGN
Design Process
Our experienced artists take pride in creating one-of-a-kind designs. Your
dedicated sales representative will walk you through the entire process from
concept to final mascot production. We can duplicate an existing mascot design,
give your existing mascot a more up-to-date look, or turn a simple concept into
a custom mascot. If you are fresh out of ideas, our team will use their years
of experience to provide you with different options to choose from.
Our mascot team will ask you about the character’s personality and performance
requirements. We want to gain as much knowledge about your organization
and your plans for the mascot as possible. This information helps us develop a
character design that is visually exciting, yet performer-friendly and functional.
A FREE character sketch will be provided for your review and approval. The
sketch will be drawn in human proportion which allows you to see how the
costume will fit the performer and where the vision will be. Our sketches are
technically accurate so what you see is what you get.
Concept Drawing
FUN FACTS
० Olympus Group is the largest costume manufacturer in the world.
० Our Team has created over 15,000 mascots to date.
० We are the only mascot company that offers custom design, in-house sewing
and finishing, AND custom printing - all under one roof.
० Olympus Group began making the McDonaldland Characters 40 years ago
and have been producing costumes for McDonald’s Corporation ever since.
Finished Product
SERVICES & ACCESSORIES
Reproduction Capabilities
We are experts at creating a single costume character or manufacturing in
mass production. So whether your business has one location or many, we are
fully capable of meeting your needs. We will make your 100th costume look
just like your first.
Mascot Refurbishing
Keep your investment looking its best at all times with our complete in-house
refurbishing program. We will clean existing mascots and replace missing parts
as needed. If your mascot is looking tired and worn, let our team bring your
mascot back to life. With proper maintenance, you can extend the life of your
mascot by years!
For information about our mascot management programs, please
contact us at 800.558.9620.
ACCESSORIES
A comfortable performer is an effective one. We understand the needs of
performers and will recommend cooling options based on the design of the
mascot, such as cold vests and collars. We also offer a variety of products
to assist you with transporting your mascots, including storage/travel bags
and crates.
Before Refurbishing
After Refurbishing
CASE STUDY: The Brewers
MILWAUKEE BREWERS’ RACING SAUSAGES
One of the best examples of how to use a mascot successfully is a story
of something that started small and, over time, has grown to represent a
company, a professional baseball team, and a city - the Milwaukee
Brewers’ Racing Sausages. The Olympus Group Mascot Division is proud
to have partnered with the Brewers in creating these one-of-a-kind mascots.
HISTORY
In the early 90’s, it all began simply enough as one of many animated
scoreboard races. Klement’s Bratwurst, Polish, and Italian Sausages
became a staple of every home game, racing after the 6th inning to an
enthusiastic crowd.
IDEA
The scoreboard race became wildly popular and the Brewers had the
foresight to develop character costumes for the racing sausages. In 1995,
the Bratwurst, Italian, and Polish took the field for the first time - Klement’s
and the Brewers have not looked back since.
COSTUMES
At first, the race consisted of the three original racing sausages. A Hot Dog
character was soon added to the line-up, followed by a Chorizo in 2006.
POPULARITY-BRANDING
The success of the promotion is evident by the demand the costumes
generate. There are countless requests for appearances and the sausages
even travel around in their own fully decorated van (printed by Olympus
Group’s custom printing division). They have made guest appearances
around the country, they were featured in hundreds of newspaper articles,
stars of an ESPN commercial, and even have their own 5K run/walk.
REVENUE GENERATING
The characters have become one of the more popular and unique
features of games at Miller Park and the Brewers have capitalized on
their success. In the stadium, you can buy a variety of items featuring
the sausages, including: tee-shirts, plush toys, bobbleheads, pins, etc.
The Brewers and Klement’s Racing Sausages have brought priceless and
unimaginable free advertising, publicity, and goodwill to both the team
and the sponsor.
CASE STUDY: Culver’s
CULVER’S RESTAURANT’S SCOOPIE
HISTORY
In 1984, the Culver family opened their first restaurant in Sauk City, a
small southern Wisconsin community located about an hour west of
Madison. Today this same family-owned and operated culture expands
to over 500 restaurants in 22 states. Culver’s attributes the success of
franchise restaurants to the owner/operator concept. Every franchisee
operates their restaurant in a full-time capacity.
Culver’s is passionate about providing:
• Great service in a family-friendly atmosphere
• Great-tasting, hand-crafted, cooked to order food
• An environment that is genuine and respectful of team members
IDEA
Along with this growth have come significant changes in how Culver’s
markets their brand. Their marketing team continuously develops and
researches new ideas in order to tailor to their consumers accordingly.
One concept that has remained a staple, yet been refined over time, is
their beloved mascot “Scoopie”. Scoopie was born over 20 years ago.
Standing 6’1”, this icon certainly gains attention and puts smiles on
people’s faces all across the nation.
MASCOT ICON
When Scoopie was first introduced to the public, Culver’s had less than
100 locations in Wisconsin, Minnesota, and Illinois. Two mascots were
shared by all the locations. As Scoopie grew in popularity, more
costumes were produced to accommodate the demand for his appearance at fund-raisers, community and school events. Now many franchises have their own Scoopie mascot.
BRANDING
The core values in which the company was founded on; commitment to
hometown values, working hard and providing quality products are
further demonstrated through the use of Scoopie in the community. All
of the events Scoopie participates in allow Culver’s the opportunity to
give back to their communities, further promote their brand and reinforce the company’s brand experience. Scoopie is a living, breathing
icon that continues to promote Culver’s brand in an engaging, positive
and energetic way.
MASCOT DIVISION
www.olypmpus-mascots.com
Corporate Headquarters
9000 West Heather Ave.
Milwaukee, WI 53224
P 414.355.2010 ∙ F 414.355.1931
[email protected]