Why Should You Become a Sponsor?

SPONSORSHIP PROGRAMS
SPONSORSHIP
PROGRAMS
Summer Series 2016
Presents
Saturday, July 9th, 2016
Oyster Shell Park
Norwalk, Connecticut
SPONSORSHIP
PROGRAMS
Oyster Shell Park, Norwalk, Connecticut
SPONSORSHIP
PROGRAMS
What is
The Norwalk International Cultural Exchange (NICE) Festival will celebrate the rich global heritage and
culture so evident in the music, food, art and talent of which we in Norwalk are so proud.
NICE Festival will showcase artists in the performing arts from multiple cultures to include dancers,
musicians, and arts & crafts, and local international restaurants.
NICE Festival will feature family friendly attractions with child-friendly fun interactive games, and
educational exhibits and encourage families in the community to spend the day together.
NICE will endeavor to support local and global charitable organizations in their fight against the problems
facing the modern world, which as we know, include poverty, hunger, sparse economic/educational
opportunities, and slavery.
NICE is a Norwalk organization that seeks to promote and increase awareness of the diversity of peoples
from around the world through arts and culture.
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Festival Overview
One day festival event celebrating different world cultures through music, food and the
performing arts.
Supported by Norwalk Department of Recreation & Parks, Norwalk International Cultural
Exchange, Inc., sponsors, and vendors
Food (world cuisines)
Arts & Crafts from around the world
Dance (Flamenco, Asian, African, etc.)
Music: Rock/Reggae/ Rhythm & Blues/Latin/Jazz
Education, Health and Environmental exhibits
 Family friendly attractions with fun interactive games, and exhibits
Free admission
Rain or shine
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Why Should You Become a Sponsor
Be a part of a “NICE” community event
Support and promote the cultural diversity for which the City of Norwalk is so proud
NICE Festival will be a “destination” event that will drive attendees from the entire Tri-State area because:
Norwalk is already established as coastal destination town
Norwalk’s ease of access along major road arteries and mass transit
Norwalk’s strong appeal as a progressive urban suburban center
Of Norwalk’s eclectic, diverse, aspects
It’s a SoNo activity within walking distance for many
NICE Festival offers you the opportunity build awareness of your company and demonstrate that you are a part
of the fabric of the community.
Your support will promote the arts, build tourism and economic development for the community in which you
live and provide your services.
Your company will be identified as a contributor to the current expansive efforts of Norwalk to provide
activities that will engage our community and beyond; and thus promote your business to a growing population
of young professionals, adults, and families in search of summer activities.
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PROGRAMS
Presenting Sponsors

Global Sponsor of the Performing Arts

A m e r i c a ’s S p o n s o r o f I nt e r n a t i o n a l Fo o d s

European Sponsor of Arts & Crafts

COW ( C h i l d o f Wo r l d ) S p o n s o r o f C h i l d A c t i v i t i e s

ROW ( Re st o f Wo r l d ) S u p p o r tin g S p o n s o r s
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Presenting Sponsors Presence
Sponsor Levels
Main Stage
Food Tents
Arts & Crafts Tents
Child Activities & Exhibits
Exclusivity
Tent Included
Website
Radio
Newspaper/Print
Social Media
T-Shirts
Posters/lawn signs/Cards
NICE Friendship Reception
Global
Performing Arts
Americas
International
Food
European
Arts & Crafts
Rest of World
Supporting
Child f World
Supporting
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According to Brandmuscle’s State Of Local Marketing Report on
Local events and Sponsorships:

Local events ranked the #1 and #3 tactic on the satisfaction
scale in 2014 and 2015, respectively for local marketers.

Local events were also the second most-used with 87% of
respondents.

The Events and Sponsorships category ranked highest in both
satisfaction and use on the satisfaction index, indicating that
local affiliates find events to be more effective than other
tactics evaluated.
Source: Reasearch Brief: State Of Local Marketing Report, Nov. 2, 2015.
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PROGRAMS
Contact Us
To d i s c u s s S p o n s o r s h i p O p p o r t u n i t i e s p l e a s e
contact:
Janet Evelyn
Executive Director
NICE, INC
100 Seaview Avenue
Suite 1H
Norwalk, CT 06855
(203) 919-3000
[email protected]