Box Television - 3Vision Distribution

INTRODUCING
BOX TELEVISION
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INTRODUCING
BOX TELEVISION
CONTENTS
1.
2. 3. 4. 5. 6. Box TV & Our Shareholders
The UK Market
How Box TV Makes Music TV
The Box TV Channels
Beyond the Channels
Summary
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INTRODUCING
BOX TELEVISION
1. BOX TELEVISION & OUR
SHAREHOLDERS
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INTRODUCING
BOX TELEVISION
BASICS
Box Television is the UK’s No.1 music TV broadcaster, delivering
a greater market share than Viacom with fewer channels.
Box Television has over 20 years of experience in music TV
broadcast.
Its portfolio includes 7 music TV channels in the UK: Kiss,
Kerrang!, The Box, Smash Hits, Magic, Heat & 4Music.
Box Television is a 50:50 joint venture between Channel 4
& Bauer Media, two of the UK’s biggest media companies.
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INTRODUCING
BOX TELEVISION
SHAREHOLDERS
Channel 4 is a leading British Public Service broadcaster. It is the second
largest commercial broadcaster in the UK with revenues of £1bn.
It is renowned for its dedicated focus on the hard to reach youth market
and its quest to innovate & champion new voices.
Like the BBC, Channel 4 is owned by the British Government.
Bauer Media is a division of the Bauer Media Group, Europe’s largest
privately owned publishing Group, employing over 6,400 people.
The Group is a worldwide media empire reaching over 200m consumers
in 17 countries.
Bauer has a heritage stretching back over 130 years and owns some of
the largest media assets in each of its markets.
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INTRODUCING
BOX TELEVISION
OVER
570
MAGAZINES
SHAREHOLDER INTERNATIONAL PRESENCE
OVER
300
DIGITAL PRODUCTS
OVER
50
RADIO & TV STATIONS
4 CONTINENTS
17 COUNTRIES
200 MILLION REACH
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INTRODUCING
BOX TELEVISION
2. PERFORMANCE
UK MARKET
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BOX TELEVISION
TOTAL MUSIC MARKET SHARE
Music TV Market share, adults aged 16-34, 000’s
Box TV is the leading player in the UK music market, despite operating fewer channels than its key competitor Viacom.
Source: BARB/Techedge, Jan-Jun 13
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INTRODUCING
BOX TELEVISION
THE CABLE MARKET
On Virgin Media’s (UK Cable network supplying 4.8 million homes), BOX Television has seen a steady
increase in its share of the commercial impacts provided by music TV.
BOX TELEVISION SHARE OF COMMERCIAL IMPACTS (MUSIC MARKET), DCAB
70%
60%
50%
40%
30%
51%
52%
51%
54%
2008
2009
2010
2011
56%
2012
62%
H1 2013
Source: BARB/Techedge,, DCAB Homes
* SOCI = share of commercial impacts, where one impact is
one advert viewed by one person once
*DCAB = Digital Cable
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THE CABLE MARKET
INTRODUCING
BOX TELEVISION
Box Television channels lead the way in every genre on cable
POP
DANCE CLASSICS ROCK
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KS
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ITS
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OX
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Source: BARB/Techedge, Jan -Jun 13, DCAB Homes
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INTRODUCING
BOX TELEVISION
QUALITATIVE RESEARCH
Why do viewers watch Box TV Channels?
Box TV Brand Tracker* surveys consistently
reveal its viewers believe that the Box Television
channels...
Top Ranking Qualities Attributed to Box Television Channels
Play all the Hits
Are good for new music
Have a good mix of shows
Play the best music
Put viewers in a party mood
Have good charts
*The BOX TV Brand Tracker is a quarterly survey commissioned by BOX TV to understand the awareness and views of
Music TV viewers in the UK, (aged 1634). The survey is managed by YouGov and covers the views of 1500 respondents.
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INTRODUCING
BOX TELEVISION
3. HOW BOX TELEVISION
MAKES MUSIC TV
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STRATEGY
DISTIN
Y
T
PREMIUM
OFFER
CTIVENESS
Industry Relationships
Box Playlist power
JV Partnership - platforms with scale
Talent access
Bauer / C4 investment
First play exclusivity
Unique Brands
Heritage
Credible editors
Driving & reflecting trends
Bauer / C4 investment
Extensive research
Q
U
A
LI
E
V
BOX TELEVISION
NARRATI
INTRODUCING
Programming Investment
Music expertise
In-house production
Design & Graphic
Cross Media Brands
Shared developement costs
Passionate Curators
Cross Promotion & Marketing
Cross-channel navigation
Airtime value
Investment in promos
Online developement
Social media
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BOX TELEVISION
TALENT ACCESS
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BOX TELEVISION
TALENT ACCESS
Recent artist bookings include:
Pink
Usher
Nicole Scherzinger
Jason Derulo
Britney Spears
JLo
Cheryl Cole
Labrinth
Emeli Sande
Cher Lloyd
Rizzle Kicks
Will.I.am
Miley Cyrus
Bruno Mars
Jessie J
One Direction
Conor Maynard
Rudimental
Rita Ora
Little Mix
Ellie Goulding
Avenged Sevenfold
Kelly Clarkson
Nelly Furtado
Green Day
Linkin Park
Flo Rida
30 Seconds to Mars
Tinchy Stryder
Jay Sean
Sean Paul
Nicki Minaj
Example
Calvin Harris
John Legend
Biffy Clyro
Kings Of Leon
Selena Gomez
Fall Out Boy
Kendrick Lamar
Ne-Yo
Pro Green
Katy Perry
Slash
My Chemical Romance
You Me At Six
Nicole Scherzinger
Olly Murs
Big Sean
James Arthur
The Wanted
All Time Low
A$AP Rocky
Kelly Rowland
Robbie Williams
Carly Rae Jepson
Paramore
Justin Bieber
Lady Gaga
Kesha
Robin Thicke
Bullet for my Valentine
Korn
Clement Marfo
Mark Hoppus (Blink 182)
Scouting for Girls
Tinie Tempah
DJ Fresh
… and Alice Cooper
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INTRODUCING
BOX TELEVISION
RESEARCH
Box Television
BARB
Focus Groups
Brand Tracking
Channel 4
Bauer Music
Tribes
Digital Landscape
Social Media
ROI
Propeller User Panel
Phoenix
Music Testing
Inside Panel
Bauer Lifestyle
4D Men
Value of Talk
Anatomy of Influence
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BOX TELEVISION
4. THE BOX TELEVISION
CHANNELS
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BOX TELEVISION
THE BOX PORTFOLIO
BOX CHANNELS COVER ALL KEY MUSIC GENRES AND THEIR DISPARATE FANS WITH POWERFUL
DISTINCT AND UNIQUE BRANDS. OUR COMPETITORS USE A ONE-SIZE FITS ALL APPROACH.
BOX TELEVISION CHANNELS
MTV CHANNELS
POP
DANCE
CLASSICS
ROCK
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INTRODUCING
BOX TELEVISION
CHANNEL POSITIONING
KEY PROGRAMMES
Kiss TV never stands still. It’s sexy, impatient, fast
paced and always up for a thrill offering a unique
blend of R’n’B, Hip Hop and Dance.
Kiss is the UK’s No.1 Urban/Dance music TV channel
and is linked to a national radio station and thriving
The unique KissMix show, UKHot40: Urban Chart
and #Kiss20 Freshest Dance Tracks, plus artisthosted takeovers from the likes of Will I Am, Flo Rida
& A$AP Rocky make it one of the coolest youth TV
channels around.
website.
MUSIC POLICY
AUDIENCE
Glossy, cutting-edge, contemporary R’n’B,
Hip Hop and Dance hits with an urban swagger.
Will I Am, Rihanna, Jay Z, Usher and breakthrough
urban and club acts defining new styles of dance
music are the kinds of artists Kiss viewers tune in
for.
Early 20’s, with even appeal across males &
females, Kiss TV draws in music fanatics who live to
the max. They’re metropolitan kids,
starting to make good money, with few
commitments and a lifestyle they want to show off
through on-trend fashion, technology and leisure
time activity.
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BOX TELEVISION
Channel Positioning
KEY PROGRAMMES
Music Policy
AUDIENCE
Kerrang! has a zest for life, always living loud and playing
the noisiest, most kick ass music ever! Bold, unapologetic,
dedicated, yet generous and playful, Kerrang! has for
30 years consistently helped defy PRECONCEPTIONS and
redeFIne what makes the world’s best rock music.
Life is Loud! Kerrang! has a globally renowned reputation
for providing the deFInitive guide to the best in rock, punk
and metal. From MY CHEMICAL ROMANCE to Metallica to Foo
Fighters Kerrang!’s biggest acts are world-famous
multi-million selling superstars.
From the annual vote to create the ultimate list of rock
tracks in the Rock 100, to the weekly Singles Chart, Kerrang!
deFInes what’s hot in rock. The brand’s power and fame
ensures access to the scene’s biggest stars.
16-24 year olds with an even male:female split. To them rock
music is the only music worth listening to, which makes
them unshakably loyal and helps to deFIne a huge range of
their lifestyle choices from clothing to politics. As individualists their consumer behaviours can be hard to inFLuence,
but if they are behind something they are highly vocal
advocates (or opponents).
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BOX TELEVISION
Channel Positioning
Key Programmes
Magic is all about simple pleasures giving the
viewer a sparkling mix of the uplifting, carefree
and familiar. It’s a fun loving and warm pickme-up which lightens the mood whenever its
switched on.
Nostalgic chart countdowns like 100 Biggest
Selling Love Songs Of The Noughties or 100
Biggest Voices Of All Time, voted for countdowns like The World’s Greatest Songs we
Secretly Love and talent-hosted shows like the
very festive Michael Buble’s Christmas! Top 20.
Classic female-focused easy listening from the
90’s to present day with a smattering of well
known classics to suit any mood. Often thematically scheduled, it’s uplifting sing-a-long
classics, movie songs or tear jerkers and big
videos from the likes of Whitney, Beyonce and
90s boyband classics.
Audience
Music Policy
Carefree late-twentysomething / early thirties
females who want to escape the mundane of life
and kickback from work or the kids with quality
me-time spent indulging in Magic’s fun loving
nostalgic offering.
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BOX TELEVISION
Channel Positioning
Key Programmes
Smash Hits is living in the moment providing the
destination for non-stop chart music which
we all know and love. It’s the place to keep up to
date with what’s hot and what’s not right now
and gives us today’s hits, now and always.
Leading with chart updates from the UKHot40,
The UK Music Video Chart and a weekly Airplay Chart
plus bespoke scheduling events such as
The150 Greatest 21st Century Songs!
Music Policy
Audience
A punchy blast of the hit music which is impacting the
charts right now.
Late twentysomething casual music fans who enjoy
the chart music as the background to their daily lives.
It cheers them up, keeps them company on long
journeys, gets them going at the gym and discussing
who’s hot right now always forms part of their chatter
with friends.
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BOX TELEVISION
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Channel Positioning
Key Programmes
Box Africa is welcoming and real, dedicated to
delivering the biggest selling worldwide Hip Hop
and R’n’B superstars and showcasing the very
best local beats from Kwaito to Afrobeat.
It’s all about the sounds to make you move!
Non-stop music videos with shows like Big Hits
And Fresh Beats, Hottest Hip Hop & R’n’B
peppered alongside bespoke playlist shows such
as Africa’s Finest.
Music Policy
Audience
International superstars from the Hip Hop and
R’n’B scenes alongside the hottest African beats.
Twentysomething music fans who need to keep
up to speed on what’s happening on the music
scene right now. They don’t want to wait for the
new Drake album and they’ll be the first to share
how much flesh Rihanna’s just flashed on Instagram. They create iPod playlist to live by, whether
that’s for chilling at home with friends or getting
ready to go out, they trust Box Africa to play their
favourite tracks.
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BOX TELEVISION
5. BEYOND THE
CHANNELS
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BOX TELEVISION
EVENTS
Box Television is affiliated with a large number of major live UK music events throughout the year
which provide exclusive live content and also the opportunity for viewers to experience the brands
live.
This year this included:
iTunes Festival
V Festival
Wireless
Kerrang! Awards
Music Week Awards
Q Awards
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BOX TELEVISION
MULTI-SCREEN
A number of Box Television’s most
prominent shows are available for VOD
and TV Anywhere use (subject to local music clearances)
Examples shows include:
My Showbiz Life – archive based biography
of the biggest stars. EG: Justin Timberlake
Hijack - Artist presented series of
4 playlists they have chosen. EG: Will I Am
The World’s Greatest – series of v/o led shows
where an audience vote for their favourites.
EG: Worlds Greatest Pop Videos
Backstage – Behind the scenes Access to
the biggest stars concerts. EG: The Wanted
Kerrang Meets... band led profile of the
biggest names in rock. EG: Green Day
A Day in the Life – Our presenter spends a day
with on the of the biggest stars on the planet
to find out what a typical day is like for
an A lister. EG: Nicki Minaj
My Story. The world’s biggest stars talk us
through their videography. EG: Katy Perry
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BOX TELEVISION
HD
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BOX TELEVISION
6. SUMMARY
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BOX TELEVISION
SUMMARY
Box TV is the No.1 music television business in one of the worlds most important music
markets and can now offer it’s premium products to the rest of the world
With over twenty years heritage in the music industry, multi-bil ion pound backers and a solid
track record of beating the opposition Box is a credible alternative to any competitor
Box differentiates itself with distinct world class brands which embody their respective
music
genres and are complemented by incredible access to A-list artists, sophisticated music
and production expertise, cross promotion and rigorous research
We have a solution for everyone from quality international feeds to sophisticated
localisation – come and speak to us about your needs
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