WPFG flyer 4 langs_Layout 1
Transcription
WPFG flyer 4 langs_Layout 1
IPAozfhzxcvu m Article In 2013 the World Police Fire Games (WPFG) will be held in Belfast, Northern Ireland between 1 – 11 August. I am sure you will all join me in saying how proud The IPA is in announcing its sponsorship of the event. The IPA can benefit from its association with the WPFG. Section United Kingdom, Northern Ireland Region, as custodians of the sponsorship package, is implementing a marketing and communications plan, as well as seeking to support IPA members visiting Northern Ireland. This plan is supported by Gal Sharon, Chair of the International Social Commission (ISC), and Billy Saunderson, a member of the ISC from neighbouring Section Ireland. > On the Section UK Home Web Page. On its quarterly magazine “Police World” On its official Facebook page. On all stationery and correspondence. Mark Kernohan Within usual promotional activities, eg recruitment brochures, advertisements, exhibitions, circulars to police forces, staff associations etc. Ball Sports: including Basketball, Football, Handball, Hockey, Volleyball and Rugby > An expected 10,000 athletes will compete in over 60 events. (See attached leaflet). IPA aims to reach the athletes and the additional 15,000 spectators in the periods before, during and after WFPG. A brief outline of the actions Section UK, Northern Ireland Region will undertake to achieve this are shown right. > > > The Sponsorship package paid for by the International Treasury is being supplemented by additional funds from Section UK and Region Northern Ireland. Some of this funding and activity may benefit only Section UK members. However, other Sections wanting to benefit from the marketing opportunities the WPFG presents are welcome to discuss ideas on how they too can contribute and gain extra members from the event as soon as possible. Please do this during the World Congress or email me on the email address dedicated to all matters IPA / WPFG. Cycling Events > > [email protected] > In the meantime, I hope Sections will be able to adopt some of the more simple techniques shown and keep Section UK fully informed of WPFG news from your Section, eg provide details of any members from your Section who will be competing. Yours in friendship, Mark Kernohan, Vice President, Section UK www.ipa-uk.org/ wpfg-bronzepartner Re-brand and position the IPA as “International Police Association - World Police Fire Games Bronze Partner” and / or “IPA – WPFG Bronze Partner”. > > Fly and Sea Angling Events > > Liaise with the WPFG, sponsorship partners, press etc to ensure maximum leverage on the sponsorship package. Produce a unique logo combining IPA / WPFG. Procure merchandise for sale and giveaways, including special edition collector patches and pins. Build a portfolio of promotional materials eg exhibition table, pop up banners, steward’s clothing, brochures, catalogues etc for use at the various events, particularly the registration and accreditation event and ‘IPA Sponsored Event’. Competition prizes for Section UK members including a high value voucher and ‘goodie bags’. Regular updates and news about the WPFG and IPA athletes on Section UK’s Website and magazine, with news feeds to the International Secretary General, international webmaster and Secretaries General. Manage communication between IPA Sections on matters relating to WPFG sponsorship and IPA members visiting Northern Ireland and seeking support. Hospitality, including an ‘IPA members’ cheese and wine function. Exhibition stand during Registration and Accreditation. Special promotional price for enrolment to Section UK - £20.13 and facility to enrol on line on the day. Liaise with the ISC on matters relating to the event, including post-evaluation and recommendation regarding future IPA sponsorship in Year 2015.