FOR STUDENTS These pages entice young readers to get into the
Transcription
FOR STUDENTS These pages entice young readers to get into the
IN Magazine Contents Overview of IN Magazine Editorial Content Opportunities IN Magazine – General Overview Launched on 8 January 2005, IN magazine is targeted at secondary schools. Read by students from more than 90 subscribing schools . Avg no. of readers per week: 33,276**. Average copies per issue: 45,314 (2012) Distributed free with The Straits Times every Monday to schools which subscribe to more than 50 copies of The Straits Times every week. IN was awarded the 2010 World Association of Newspapers Young Reader Prize in the Newspapers In Education category by the World Association of Newspapers and Publishers. Source: ** Inhouse survey 2012 Source: ** Inhouse survey 2009 IN Magazine – Editorial Overview The Straits Times' educational supplement for secondary school students. IN represents Singapore's youth. It has a lot of information they need, on topics they care about. Their opinions count and they can be heard too. Entertaining and intellectually stimulating, IN is rich with news articles that are written from a young person’s perspective. It has its finger on the pulse on youth trends and features regular contributions from student writers. IN's product pitch - to educate, interest and engage the young in current affairs, news, and the English language, adding value to their general knowledge at school. IN Magazine - Meeting Readers’ Needs To engage more youths, IN looks at their online social networking trends, while offering them greater scope to develop their analytical skills through lesson activities pegged to the news. These elements are designed to prepare students for their ‘O’ and ‘N’ level English exams, and to improve their comprehension, reading, writing and oral abilities. The subscribing schools’ student readers automatically become part of The Straits Times Media Club, which meets frequently to learn reporting techniques, media literacy and understanding of the news business. Students who join the IN Crowd - its student council working closely with The Straits Times reporters, regularly contribute opinions and ideas to the magazine. In the classroom, IN is designed to add value to lessons, and an aid to teachers. IN - Editorial Content FOR STUDENTS These pages entice young readers to get into the habit of reading, and build their interest in current events. INTERESTS – Features 10 trend columns each week, from student reporters, who give their take on music, movies, online and offline lifestyles. SINGAPORE – A round up of news/current events that occurred in Singapore, to give them a grasp of what is happening on their home turf. IN THE WORLD – A round up of world events, with a lead article each week that explains the most impactful piece of news, and its significance. IN - Editorial Content FOR STUDENTS These pages entice young readers to get into the habit of reading, and build their interest in current events. IN THE SPOTLIGHT – Top entries for students’ photography, as well as a critique of their pictures from a Straits Times expert. IN DEPTH – Big youth trend story that anchors the magazine, on everything from growing pains to going green. IN - Editorial Content FOR TEACHERS Material in these pages, towards the end of the publication, will focus on using The Straits Times as an authentic source to prepare for exams, improve English and media literacy. LIT & LEARN– IN's resident teacher showcases extracts from poems, prose and plays while explaining literary techniques to readers. PERSONAL ASSETS - Articles rich in teaching points are examined through in-depth focus on values that develop character and citizenry in students. IN THE STRAITS TIMES – Timely, current events-based classroom lessons geared towards teaching media literacy, comprehension and using material based on the same-day Straits Times broadsheet. Targeted at helping students at a foundational and middle ability level. IN - Editorial Content FOR TEACHERS Material in these pages, towards the end of the publication, will focus on using The Straits Times as an authentic source to prepare for exams, improve English and media literacy. THINKING – Teaches higher level analysis based on The Straits Times’ articles. Will also contain visual texts and photographs for Spoken Interaction as resources for teachers for the new EL syllabus. IN THE END - The back page of IN will examine and explain an issue of interest, such as youth gangs, with serialised graphics. IN – Editorial Content FOR ALL IN is packed with features on topics that concern youths and issues they are interested in. Lesson activities are pegged to articles from The Straits Times to ground the students in current affairs knowledge. TRENDING NOW – Looks at what teens are doing online, the latest online trends and teenagers‘ opinions about them. It will also highlight a useful newly-released application or web site that is popular at the moment. IN FOR A CAUSE - Puts the focus on young people doing good in and out of Singapore, or new programmes that target raising awareness about a cause for or by young people. To cultivate social awareness and volunteerism in the young. IN THE ZONE – All about young people and their CCAs in school, to showcase their talent and issues outside of the academic environment. IN – Value Added Activities Media Club activities: Activities bring students into the newsroom to get insight to what journalism is. Students can glean writing, interviewing and photography tips from the journalists. Specialist workshops: Targeted workshops in areas such as photojournalism or editorial cartooning, to give students more hands-on exposure in journalism techniques. Teacher forums: Regular introduction workshops for teachers. Partners such as the British Council will conduct these workshops, showing teachers how to use the newspaper in the classroom and creative methods of teaching English. Learning journeys: Take the students outside the classroom to locations around Singapore. The objective is to bring topics such as national education to life for the students, who will have to complete an assignment at the end of the activity. Advertising Opportunities (with bulk buy component) Sponsor staple pages in IN TrendINg Now – Internet, tech companies, social media, telcos IN For A Cause – Companies with big CSR efforts eg. petrol companies & telco service providers Strip at bottom of page with their logo To give a related tip that meshes well with the topic HDB gave tips in the form of cartoons that were in sync with topic; CNB gave tip-boxes Open to working with partners though ownership is with editorial. Client may give some direction if it is relevant. Some staple pages may lend themselves to being spun off as books; eg. Lit & Learn and ThINking Sponsorship can also culminate in an event Advertising Opportunities (with bulk buy component) Event/Equipment /Venue/Cash/F&B sponsors for events Eg. National Schools Newspaper Competition, Media Club workshops, quarterly specialist workshops, etc. Eg. Consumer electronics camera brands could sponsor equipment for specialist workshop on photojournalism or for teams competing in newspaper competition ‘A Day In The Life Of’ series Series of sponsored pages on jobs in industries At least four insertions Examples of clients: casinos, hospitality, technology, etc. IN – Awards In 2006, The Straits Times’ weekly magazine for secondary schools, IN, won a special jury commendation in the ‘World Young Reader Prize’ competition. The award is by the World Association of Newspapers and News Publishers (WAN-Ifra). The award honours newspapers for outstanding marketing campaigns and community actions which engage the young. WAN-Ifra represents over 18,000 publications, 15,000 online sites and over 3,000 companies. In 2010, IN also garnered another ribbon in the ‘Newspapers In Education’ category, awarded by the World Association of Newspapers and News Publishers (WAN-Ifra). Thank you For clarifications or more information, please contact: Ms Serene Goh / Ms Serene Luo / David Tan Tel: 6319 5321 / 6319 5224 / 6319 1005 Email: [email protected] / [email protected] / [email protected]
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