OBJECTIVE To use my knowledge and creativity

OBJECTIVETo use my knowledge and creativity to create
meaningful designs focused on what audiences need.
I am looking for opportunities that involve me in that
side of design, and grow my understanding of making
meaningful impacts through design.
kaelamahoney.com
[email protected]
317.796.2918
EDUCATION Herron School of Art + Design
BFA in Visual Communication Design
August 2011-May 2015
Ivy Tech Indianapolis
Visual Communication
August 2010-May 2011
COMPETENCIES Problem Solving
Analyzing
Critical Thinking
Listening
Organizing
Communicating
Creating
Visualizing
Observing
Learning
Time Management
Loyalty
Self-Awareness
DESIGN SKILLS
TypographyExperience Design
Page Layout Interaction Design
IllustrationInterface Design
Branding Design Research
TECHNICAL SKILLS Adobe Creative Suite
InDesign, Illustrator, Photoshop
Knowledge of Print production techniques
Knowledge of Screen Printing–design and production
NOTABLE DETAILS Member of AIGA Indy since 2013
Vice President of AIGA Herron student group 2014-2015
Attended the 2014 HIKE conference
Attended 2013 AIGA Head, Heart and Hand Conference
Design is a puzzle that I love to put together.
kaelamahoney.com
[email protected]
317.796.2918
Interested in design strategy and learning more about user experience design, but will always enjoy the physicality
of physical, printed objects.
I work hard to make sure I am proud of everything I make.
I have high expectations of myself, and strive to meet
them every day.
EXPERIENCE Trendy Minds + Tactic Marketing
Indianapolis, IN
Sept 2015 - Nov 2015
Worked on both print and web collateral to assist both
design teams while gaining valuable insight into both large and small agency life. I learned how to work with a team to
complete multiple projects at a time on tight deadlines, as well as how to communicate with, and stay connected to, everyone
working on a project.
Keith Marketing Group
Indianapolis, IN
May 2014 - August 2014
Worked on a variety of designs, for a variety of clients, to be screen printed on shirts. I also worked on the shop floor,
helping with printing. I learned to, quickly, use a new computer program, and how to design for different clients that must also be appropriate for screen printing.
Dog Dayz
Noblesville, IN
April 2012 - June 2014
Cared for up to 100+ dogs with a small staff. Managed and coordinated all three playrooms, cleaning duties, and all morning shift responsibilities. Learned to lead and work with a team to get things done on tight time frames, in both optimal and less than ideal conditions.
PowerPlan
Becoming an Adult with Asperger’s
kaelamahoney.com
[email protected]
317.796.2918
Indy Music Unite
Helping Connect Local Musicians
BACKGROUND
LOCAL MUSIC
PRODUCTION
Project goals
HILLARY CELEBI
Visual Communication Design,
Herron School of Art + Design
&
MARKING IN INDY
Key PARTICIPANTS
Pe�ple we just c�uldn’t have
w�rked with�ut.
To understand the r�le �f music in
Indianap�lis culture fr�m the perspective �f the independent musician.
A Study
25 year old local musician who
writes, performs, and hosts shows.
He is a key informant and source of
connections.
What are the different methods of creating/writing music?
What is the process of creating music as a whole?
What are the perceptions of the current industry?
What is the artist’s ideal success or goal?
How do the artists reach their intended audience
Visual Communication Design,
Herron School of Art + Design
Visual Communication Design,
Herron School of Art + Design
DIOP
QUESTIONS
ARIE GATEWOOD
KAELA MAHONEY
design Team
LOCAL MUSICIANS
Although it seems that the Indy music scene is
Visual Communication Design,
Herron School of Art + Design
INDUSTRY PROFESSIONALS
Local record labels, like Joyful Noise,
which also has a record store and
show space, and Asthmatic Kitty; as
well as music journalists. They are
good sources for marketing and
industry know-how.
growing, there is an opportunity to learn about the
music production process and marketing in order to
learn where opportunities lie and how it can be an
ASHLEY GHEARING
Visual Communication Design,
Herron School of Art + Design
Skate
A Partnership with TOMS
Good sources for individual
experiences and perspectives.
c�nnected
us to
SIGNIFICANCE
MICHELLE KWOLEK
c�nnected
us to
to the pr�cess
PROCESS
2
Synthesis
Thr�ugh ideati�n, we wanted to
generate a crazy am�unt �f p�ssible,
and imp�ssible, ways to c�nnect
musicians to each �ther.
1
GUIDED TOUR
By expl�ring the Indianap�lis
music scene, we h�ped to learn h�w
a l�cal musician’s pr�ducti�n and
marketing impacts their success.
Talked with local
musicians to understand
the role of music on
Indianapolis culture.
Watched local musicians
collaborate to better
understand their
production process.
Daniel,
JOYFUL NOISE
DIOP
BRAINWALKING
ELI
JORDAN
THE TEAM
FANS
OWEN
week 2
week 3
week 6
ge
I WANT TO FIND THAT PURPLE
COW...THAT THING THAT MAKES
afraid I’ll spend what
ME STAND OUT. I’m
little m�ney I have �n a
OUR BREAD & BUTTER IS IN
MAKING BEAUTIFUL OBJECTS
THAT PEOPLE WILL CHERISH.
STAKEHOLDER
Kaela &
Michelle,
DESIGNERS
eli, owen
Asked local art & music
fans about which parts of
our system they thought
were most useful.
Used industry
professionals to help us
determine who would be
involved with the different
components of the
musician organization.
Created our organization’s
structure and shared it
with an industry expert to
finalize our framework.
OUTSIDER INPUT
Took our refined structure
and framework to someone
outside the industry, who
has experience with
non-profits, to figure out
how it should operate.
John,
Asthmatic Kitty
records
JOYFUL NOISE
derrick,
achieve
interns
fans
week 7
AEIOU FRAMEWORK
week 9
week 8
week 10
week 11
Skateboarding sparks ambition in kids. It helps
them learn to set goals, and achieve them,
while having fun. Without skateboarding, some
kids would never know the pride in following
something through to the end.
converge
conver
diverge
Kaela,
ASHLEY
ARIE &
HILLARY,
DESIGNERS
After gaining insight into which idea
was m�st appr�priate, we aimed to
s�lidify �ur final s�luti�n by getting an
inside, and �utside, perspective.
CONNECT-THE-DOTS
SPHIE
TALLY WALL
SEAN
week 5
week 4
Asked local musicians to
help us create a
cohesive system out of
the multiple ideas we
had.
DIOP
DIOP
Evaluation
CARD SORTING
Rob & Nick,
GRAD STUDENTS
yasmine,
artist
Worked as a team to
understand all of our
collected information to
develop our challenge
statement.
Talked with more local
musicians to get their
take on the industry and
their own process.
Worked with multiple
perspectives, familiar with
collaborating, to help us
diverge further on some
of our broader ideas.
A group brainstorming
activity, with local
musicians, to start creating
solution ideas.
DATA MAPPING,
ETC.
MANDOG
SUPPLEMENTAL
INTERVIEWS
AUDIENCE SURVEY
Asked music fans about
how they hear and find
out about local music.
JUSTIN, NUVO
DIOP
week 1
Disc�vered Pr�blem
Musicians have a hard time
developing relationships in order
to collaborate and network.
Talked with a music
journalist to understand
the role of industry
professionals on the
success of local artists.
The music community needs a
musician organization to help
bring everyone together.
BRAINSTORMING
TOUCHSTONE TOUR
Talked with a local record
label about their
marketing process, and
how successful it is.
TRENDS EXPERT
INTERVIEW
INTERVIEWS
3
Disc�vered S�luti�n
Analysis
diverge
H�l�grams
GUERRILLA MARKETING STREET TEAMS
Maybe by hot air balloon to Music Rec Center Use V�lunteers, they will be
stand out? That chick’s cool– she has her
EVEN THOUGH THE invested in the visi�n.
own hot air balloon.
band I d�n’t like.
result
Make sure the Organization is cyclical.
COMMUNITY WANTS IT, not
providing everything,
IT IS HARD TO GET FUNDING. but working with the community.
Solution
Thr�ugh �ur expl�rati�n �f the Indianap�lis
music scene, we disc�vered the need f�r a
central res�urce.
SIGNIFICANCE
Many of our solution ideas either already exist, in some form, or
have been talked about in the community. The problem is that no
one business wants to be in charge, or they aren’t exactly sure
how and where to start. Our hope is that if one entity is facilitating
these things, like relationships between local musicians or helping
less experienced musicians learn valuable skills, we can make the
Indianapolis music scene a more engaging experience; and local
musicians won’t have to leave if they want to “make it big”.
INDY
Music
BOARD
MEMBERS
DIRECTOR
ADMINISTRATIVE
OFFICER
DONATIONS
ROLES
ACCOUNTS
MANAGER
UNITE!
A NON-PROFIT
GRANTS
SUPPORT
STAFF
SPONSORSHIPS
MEMBERSHIPS
VOLUNTEERS
Brin
gs
Ne
ORGANIZATION
w
PROJECT
COORDINATORS
MUSICIAN ORGANIZATION
bers
Mem
PARTNERSHIPS
MISSION
Strengthen the local music community
by helping musicians develop
relationships so they can collaborate
and network easier.
VISION
To make Indy a place where local
music thrives and musicians are
successfully doing what they love