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DECEMBER 2015 - ISSUE 74
EXCLUSIVE
09
Cruise Travel
EXPLORE: LEBANON
13
VISIT
03 Egypt
TOUR
18 Malaysia
ONSITE: JORDAN
20 Travel Talk
23 Rendezvous
MARKET UPDATE
Dubai International
DUBAI INTERNATIONAL:
HIGHEST-EVER
MONTHLY TRAFFIC
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TRAVEL TRADE PUBLICATIONS
MANAGING EDITOR
Mary Kammitsi
[email protected]
ASSISTANT EDITOR
Maria Kazeli
SENIOR JOURNALIST
Rita Kasziba
CONTRIBUTOR
Ana Mladenovic
PRESS
Maria Demetriadou
Pauline Shahabian
Inna Armeanu
DESIGN & LAYOUT
Elena Stylianou
Dubai International registered the highest monthly passenger volume in its
55-year history with over 7.2 million travellers in August, up 9.5 percent.
Y
ear-to-date figures now reached 52.26 million, a year-on-year surge of 12.4 percent.
The Indian subcontinent continued to lead during the month in terms of growth
in passenger numbers, while the fastest-expanding market proved to be Eastern
Europe. The top destination country remained India, and London was named the
most popular city.
As Paul Griffiths, CEO, Dubai Airports, noted, in 55 years, Dubai International has grown
from a tiny airport into the world’s number one hub for international travellers.
EMIRATES
GROUP
PROFIT UP
65 PERCENT
E
mirates Group’s earnings rose 65 percent
year-on-year in the
first half of the financial year, reaching
AED3.7 billion (USD1 billion),
marking one of the best halfyear performances to date.
Revenue stood at AED46.1
billion (USD12.6 billion), down
2.3 percent, reflecting the impact of the strong US Dollar
against major currencies.
As H.H. Sheikh Ahmed bin
Saeed Al Maktoum, CEO, Emirates Airline and Group, noted,
both Emirates and dnata grew
in terms of capacity, capability
and global reach.
During the six-month period, the airline’s net profit rose
65 percent to AED3.1 billion
(USD849 million).
2
WEB & BUSINESS DEVELOPMENT MANAGER
Savvas Kammitsis
DIRECTORS
Andreas Constantinides
Mary Kammitsi
HEADQUARTERS
T.T.W. Travel Trade Weekly LTD
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WEBSITE
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MENA EXCHANGE RATES
as of
25.11.2015
COUNTRY
CURRENCY 1USD=
Bahrain (BHD)
Dinar
0.37
Jordan (JOD)
Dinar
0.71
Oman (OMR)
Rial
0.39
Qatar (QAR)
Rial
3.64
Saudi Arabia (SAR) Riyal
3.75
UAE (AED)
Dirham
3.67
Algeria (DZD)
Dinar
108.03
Egypt (EGP)
Pound
7.82
Iran (IRR)
Rial
29,981.54
Iraq (IQD)
Dinar
1,110.30
Kuwait (KWD)
Dinar
0.30
Lebanon (LBP)
Pound
1,505.83
Libya (LYD)
Dinar
1.39
Morocco (MAD)
Dirham
10.04
Syria (SYP)
Pound
188.82
Tunisia (TND)
Dinar
2.05
Yemen (YER)
Rial
214.89
DECEMBER 2015
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The Land of
VISIT EGYPT
History
EGYPT’S ABILITY TO RETAIN
TOURIST VOLUMES EVEN
ON THE WORST DAYS IS A
REMARKABLE ACHIEVEMENT
AND A GOOD BASE ON WHICH
TO BUILD. FOLLOWING RECENT
EVENTS, THE COUNTRY WILL
NEED TO UTILISE THIS SKILL.
DECEMBER 2015
MARIA KAZELI WRITES
B
ack in May, during the Arabian Hotel Investment Conference, Egypt’s hospitality
market was portrayed as a strong competitor to Dubai and Abu Dhabi with Colliers
International forecasting the country’s
three key tourism hotspots – Cairo, Luxor and Sharm
El Sheikh – to see the largest increase in RevPAR by
year-end. This was based on the popularity of Egypt
among Russian tourists, the return of socio-political
stability and increasing consumer
confidence in the destination.
Filippo Sona, head of hotels,
MENA region, Colliers International, had then commented, “Egypt is
coming back in a big way following a tough period for the indusEGYPT IN BRIEF
try. The country is on a major drive
to attract investment and the hosCapital: Cairo
pitality industry – traditionally one
Currency: Egyptian Pound (EGP)
of the key sectors of the economy
Language: Arabic
– is no exception. The numbers
Population: 88 million
are impressive and reflect a sharp
Calling Code: +20
upturn in sentiment as tourism
Capital Time Zone: GMT +2:00
spending reached EGP153 billion
(USD19.5 billion) [in 2014], 
3
VISIT EGYPT
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to the country, right behind Russia which recorded
nearly three million visitors.
“This of course makes the decision of the UK even
more detrimental for the Egyptian tourism industry
and those employed and working in the travel segment there. Although Egypt is one of those countries
in the region that bounce back quickly from different crises [...], I do believe that the recent events will
slow down the ambitions of the local government to
achieve the target of 20 million foreign tourist arrivals
by 2020,” commented Nadejda Popova, senior travel
analyst, Euromonitor International.
She stressed that even though the destination
has always been portrayed as a haven of safety and
security in an instable region, perceptions are now
changing and the Egyptian government needs to reverse this by taking adequate security measures.
“We must not forget that the country has the
ability to bounce back quickly given that the Egypthe highest level since 2008.”
Indeed, prior to recent unfortunate events which led UK and Russian authorities to suspend regular flights between the destinations and Sharm El Sheikh and
Hurghada, Egypt was having a good year with the number of tourists from around
the world between January and July increasing 7.3 percent year-on-year.
In addition, in 2014 inbound flow rose eight percent to reach 10.2 million arrivals, up from 9.5 million in 2013. According to Euromonitor International, in 2014
the UK was the second largest source market for Egypt with one million travellers
tian tourism offering is so unique and
outstanding that it has the power to
remain resilient. […] It is important to
point out that Egypt signed a USD68
million dollar contract for advertising
and improving its tourism image in
September,” Popova supported.
OUT AND LOUD
Indeed, the destination had begun to
invest in a comprehensive campaign to
lure back Egyptian expatriates and nationals living abroad, and boost domestic tourism. This plan included packages
and offers for GCC and MENA residents.
The initiative had already started
paying off by July with the number of
Arab tourists visiting Egypt in the first
seven months of the year increasing
18.7 percent year-on-year. Inbound
tourists from the UAE, Saudi Arabia and
4
Kuwait for example climbed 65.6,
53.1 and 41.4 percent, respectively.
July saw another landmark in
Egypt’s decisive strategy. In line with
the government’s actions to promote
tourism in Arab markets, particularly
within the Gulf region, the Egyptian
Tourism Authority (ETA) celebrated
the official opening of a new office in
Abu Dhabi, its first in the region.
Ahmed Ali, head of Abu Dhabi
office, ETA, reiterated, “[This] is an
important milestone for ETA, which
reflects the strong ties we have with
our neighbours in the Arab world.
The UAE has always been a strong
supporter of Egypt and is one of the
country’s key tourism markets. The
launch is a key element of the strategic plan developed by the Ministry of Tourism and ETA to attract 20
million visitors to Egypt by 2020,
and drive tourism revenues to reach
USD26 billion.”
He also revealed that the two
tourism bodies are in the process of
launching the new 2015-2018 campaign, which will be implemented
across 27 source markets in order
to attract visitors from Arab markets, particularly the Gulf region, a
top priority for the country. 
DECEMBER 2015
VISIT EGYPT
OF MICE AND CULTURE
Very aptly, ETA is counting on the country’s main attributes which include its
rich history and ancient-old civilisation.
“On a global level, Egypt’s new campaign will shed light on cultural tourism; 20 – 25 percent of the campaign’s
budget will be allocated towards promoting this specific type of travel. The
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new campaign specifically targets the restoration of tourism to cultural destinations by creating tourist packages that combine visits to cultural locations with
opportunities to stay at beach resorts,” elaborated Ali.
Hoteliers seem to be sharing the same vision, with Sameh Sobhy, general
manager, Semiramis InterContinental Cairo, commenting, “Egypt’s strong cards
are its unique historical sites and rich heritage – Luxor alone has one third of
the world’s ancient monuments – its breathtaking resorts in addition to [...] the
sunny weather which you can enjoy every single day of the year.”
Tarek El Sherif, director of business development, Conrad Cairo Hotel, suggested that the country is in a development phase, coming out of four tough
ACCORDING TO COLLIERS INTERNATIONAL...
7.5%
ANNUAL INCREASE IS EXPECTED
IN HOTEL DEMAND IN CAIRO OVER
THE NEXT FIVE TO 10 YEARS
10,540
ADDITIONAL ROOMS WILL BE
NEEDED OVER AND ABOVE THE
ANNOUNCED SUPPLY, BY 2025
78%
OF GUEST NIGHTS IN THE FIRST
HALF OF THE YEAR ACCOUNTED
FOR CORPORATE TRAVEL
years, and following a recent economic forum, several contracts pertaining hospitality business were signed.
“We are seeing more corporate travellers coming to Egypt and staying longer than average to finalise and close deals [...],” El Sherif added, shedding light on
the MICE segment’s evolvement.
Sobhy agreed that Cairo has become a hotspot witnessing higher interest
from GCC markets and there has been an increase in corporate demand due to
international conferences, exhibitions and workshops.
The two segments – culture and MICE – have intertwined in Ali’s explanation.
“Egypt has a unique
potential for MICE tourism,
with events that can be organised in its desert subdestinations, halls of its historic
temples such as the Karnak
and Hatshepsut temples in
Luxor for instance, or even
historical palaces in Cairo
like the Manial Palace and
the Prince Mohamed Ali Palace,” he explained.
Various developments
springing up nationwide
also support the market. Ali
went on to confirm this, saying that the tourism sector is
rather lucky given that Egypt
is now witnessing the launch
of a number of mega projects such as the New Suez
Canal which is expected to
have a largely positive 
6
VISIT EGYPT
impact on all fields either directly or through a trickle-down effect.
A recent report by Colliers International further suggested that three
national mega ventures, the Suez Canal expansion, Cairo Airport City and
New Capital City, are anticipated to drive demand for real estate.
Ian Albert, regional director, Middle East, Colliers International, elaborated, “Over the last four years, we have seen a palpable change in investor appetite towards the Cairo real estate market. The infrastructure and
real estate mega projects driven by the government and international investors have undoubtedly had a positive impact on the economy. These
projects have the potential to significantly change the current economic
landscape of Egypt,
and yield additional
benefits if managed effectively.”
Moreover, according to the
report one of the
segments where
improved
conpercent was the travel and
sumer confidence is the most
tourism industry’s total
evident is the hospitality seccontribution to the national
tor and the signings of interGDP in 2014
national hotel brands, such as
Swissôtel Katameya in Cairo,
DoubleTree by Hilton in Ain Al
Sokhna, and Westin in Soma
Bay demonstrate high levels of confidence among investors.
Verifying this, Eman Yasaky, area director, public relations, Egypt, Kempinski
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12.8
8
Hotels, commented that the European company remains confident in the North
African country as a destination for both business and leisure travel.
She said that based on the success of Kempinski Nile Hotel and Kempinski Hotel Soma Bay, Kempinski Hotels has continued to expand in Egypt with Kempinski
Hotel Royal Maxim, its second property in Cairo and third nationwide.
The Egyptian capital also saw the introduction of The Nile Ritz-Carlton, Cairo,
while Novotel Marsa Alam opened its doors as the fifth of the brand in Egypt.
Continued stability is undoubtedly crucial to a brighter future for Egypt, and let’s
not forget that as El Sherif posited, “Egypt will always remain the land of history.” 
DECEMBER 2015
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EXPLORE LEBANON
POSITIVE ATTRACTS
Positive
WEATHERING
STORMS, WHETHER
THEY ARE CAUSED BY
LOCAL OR
REGIONAL
DISTURBANCES, IS
NOTHING NEW TO THE
LEBANESE TOURISM
INDUSTRY, WHICH
IS DETERMINED TO
ONCE AGAIN RESTORE
THE COUNTRY’S
RIGHTFUL PLACE ON
THE GLOBAL MAP AND
SHOW THE WORLD
THE DESTINATION’S
TRUE FACE.
RITA KASZIBA WRITES
I
n recent years, Lebanon has continued to suffer from the spillovers of regional turmoil, with tourist arrivals standing at 1.35 million in 2014, a year-on-year
increase of six percent. Yet, the country remains a popular choice for Arab
and European travellers, with traffic from the Middle East having accounted
for 34 percent in 2014, closely followed by Europe, representing 33 percent.
“Over the past five years, Lebanon has passed through various political and security instabilities and this had, of course, significantly affected the hospitality sector in general and hotels in particular,” explained Hartmut Grauel, general manager,
Coral Beirut Al Hamra Hotel, adding that besides local disturbances, travel bans
from GCC as well as European countries have led to a setback in interest.
As Ihab Kanawati, general manager, Staybridge Suites Beirut, put it, when there is
no demand, there is no business.
“Staybridge Suites Beirut […] is an upscale extended stay concept, whereby
large percentage of our guests are long stayers. Still, this did not mitigate the negative effect of various recent circumstances,” attested Kanawati, noting that nevertheless, as a new hotel, the property has been witnessing a slow but gradual increase in demand, especially from the corporate sector.
DECEMBER 2015
Though Lebanon is part of a region
which is facing complex and perplexing challenges, as Franck Royer, general
manager, Gefinor Rotana, noted, the
LEBANON IN BRIEF
country has managed to avert the turmoil and maintain its position as a business destination – a segment, which
Capital: Beirut
according to Royer is less volatile, thus,
Currency: Lebanese Pound (LBP)
can help sustain performance levels.
Language: Arabic
Business is in fact picking up again,
Population: 5.8 million
corroborated Hilal Saade, director of
Calling Code: +961
sales and marketing, Le Gray Beirut, addCapital Time Zone: GMT +2:00
ing that quick recovery is the hallmark of
the Lebanese tourism industry, regardless of the ever-changing circumstances.
Moderate improvement have been indeed reported by most hoteliers and service providers with Elie Nammour, managing director, Belair Travel & Tourism, reminding that arrival figures at Beirut – Rafic Hariri International Airport have remained
stable, while occupancy levels at accommodation establishments have showed ups
and downs over the past months, however, all in all the destination has managed to
walk though all kinds of incidents and proved its willingness to develop further. 
9
EXPLORE LEBANON
NO RUBBISH TALK
In fact, despite the challenging
geopolitical environment and
the recent images circulated
by the media, which, to say
There are more Lebanese
the least, did not serve as the
living outside of Lebanon
best promotional tools for the
than within
country, Lebanon managed to
not only maintain but slightly
improve its hotel performance
levels with gross operating
profit per available room for
the first nine months of the
year surging a whopping 142.4
percent to USD37.11, boosted
by a 16.1 percent rise in average room rate to USD160.53
international tourists are
and a 30.2 percent growth
in RevPAR to USD93.27, data
expected to visit Lebanon
compiled by HotStats showed.
by 2025 (World Travel &
According to Hala MasTourism Council)
saad, general manager, Raouché Arjaan by Rotana, the
change was mainly witnessed
in average spending, both in
the hotel as well as in the destination in general, thus, the management shifted its
focus to increasing occupancy.
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Last minute business is another emerging trend, which has become evident
and gradually more dominant in the past two years, Joyce Mouawad, head of marketing, Le Royal Hotels & Resorts, noted.
“We cannot forecast anymore and it is becoming very hectic. We used to prepare the budgets for the new year in June while for the time being, we are preparing it in November,” explained Mouawad, saying that this change requires hotels to
be ready for any situation, otherwise, they might lose business.
Pasquale Baiguera, general manager, Mövenpick Hotel Beirut, attributed the
positive development partially to the booming summer season with various national and international festivals across the country. Such events, as Baiguera said,
2,114,000
can help showcase the country’s
real face to the world benefitting
the industry for years to come.
Yet, as Peter Edholm, cluster director, sales and marketing, InterContinental Phoenicia
Hotel and InterContinental Le
Vendôme Beirut, noted, the recent waste management problem and demonstrations have
given the country a negative
image, especially in the Gulf
countries, hence the slowdown
in arrivals from within the region.
Europeans, however, protest or
go on strikes on a regular basis
although these events receive less negative media coverage ergo why demand
from these markets remained less affected.
As Elizabeth Shahinian, marketing and communications executive, Monroe Hotel, explained, several Gulf countries have imposed travel bans on Lebanon, thus,
hoteliers have turned to other regions to make up for the losses.
In fact, according to Global Blue’s report, in 2014, the largest spending in Lebanon emanated from Saudis, UAE nationals and Kuwaitis, these big spenders, however, are no longer the main markets for the country and Emiratis for example only
made up two percent of the total arrivals versus five percent in 2010, while the
share of those from Saudi Arabia dropped from 21 percent in 2010 to 10 percent
in 2014. Nevertheless, during the same timeframe double-digit growth was witnessed from Iraq, contributing to the reshuffling of the destination’s previous market segments.
“The nationality mix has changed in Beirut,” admitted Baiguera. “At the moment, the markets we see with high potential are Jordan, Iraq and Syria.”
10
DECEMBER 2015
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EXPLORE LEBANON
Raouché Arjaan by Rotana’s sales team has also been particularly active in countries such
as Jordan, Egypt and Iraq, Massaad revealed, and similarly, Grauel listed Arab non-GCC countries among the property’s top guests, noting that playing the trump card of being a dry
hotel has helped tremendously in attracting these travellers.
Likewise, Mohamad Zein, director of sales, Four Points by Sheraton Le Verdun, pinpointed Iraq and Turkey as the most promising segments, especially when it comes to MICE tourism, a niche that Lebanon is poised to exploit over the coming years.
WIDENING THE HORIZONS
Industry stakeholders seem to be on the same page in regards to the urging need to diversify
the country’s profile and focus on niche segments that can open new avenues for tourism
revenues.
As Mouawad explained, given the circumstances, endeavours are bearing fruits at a
moderate pace.
“Doing this in a stable country would have been quadrupled [results],” added Mouawad,
expressing her belief that Lebanon can be developed into a major player in tourism.
Saade echoed similar views.
“Lebanon has a great potential to develop and take its tourism industry further,” said
Saade, revealing that Le Gray Beirut is in the process of adding a range of new facilities and
rooms in a bid to appeal to MICE organisers.
At Gefinor Rotana, a number of outlets have already been turned into contemporary
meetings and conference facilities in response to strong demand from the corporate and
MICE segments.
In fact, as Kanawati noted, MICE business and extended stay are leading trends in the
Lebanese tourism industry, thus the hotel’s focus on these segments.
As Massaad said, “The MICE segment has always been a good indicator of the local 
DECEMBER 2015
11
EXPLORE LEBANON
On a Side
Note
The Lebanese service
“
industry is very well known,
however as hoteliers, we should
continue to project a positive
image especially in terms of
security and quality offerings.”
Rudolph Karam
Director of sales, Grand Hills A Luxury
Collection Hotel & Spa, Broumana
economic situation and the external business coming for that purpose.”
Exploring new areas is indeed of great importance, given the fact that as it
was noted by Omar Mamlouk, managing partner, Phoenix Hospitality Management Limited, the company behind 1866 Court & Suites Beirut, Lebanon has for
long relied on one kind of tourism, that being centered on sun, fun and nightlife.
However, this segment is highly sensitive to seasonality, leaving only around four
months per year for hoteliers and service providers to make business.
“That is why we need to expand […] and focus on additional sectors that
are not related to certain times or seasons and can generate revenue throughout the year,” added Mamlouk, calling on industry stakeholders, as well as the
government and relevant authorities, to take into consideration medical, cultural as well as educational tourism, which according to him, could bring even
10 times more in revenue.
As Massaad noted, an up-and-coming trend in Lebanon now is the visitation of journalists, bloggers and other explorers in pursuit of cultural, eco and
other unique experiences. At the same time, wellness and medical tourism
also remains a promising niche, added Royer, pointing to the countless hospitals and therapeutic centres available in the country.
“Lebanon has been famous for its advanced medical facilities, that are in-
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garded in international media reports.
Praising the initiative, Baiguera added,
“Our part is to promote the destination,
we are ambassadors of the country first
and our [responsibility] is to promote it
in all of our campaigns.”
Applauding the industry leaders’
efforts, Massaad, referred to another
initiative, launched in coordination
with the United Nations under the title
The Phoenician Route, which as she explained, connects 14 million Lebanese
in more than 18 countries around the
world by inviting these generations to
explore their homeland and roots.
“Reaching out to the Lebanese diaspora in Argentina, US, Brazil and other
far away countries is also helping us a
lot as well as the [penetration] of new
Whenever any event takes
“place
in the country, guests
can still enjoy their time [...]
which helps us convey the
message that Lebanon is still
a safe destination.”
Aline Ghanem
Managing director, Exclusive
Services Group
We are used to fast
“
recoveries and Lebanon is
very much like its people.
We do have high hopes
and are always positive
when forecasting.”
Franck Royer
General manager, Gefinor Rotana
Lebanon has always been
“
the centre of life in the Middle
East and together we have
[managed to maintain] this
fun and cultivating
experience like no other.”
Hala Massaad
General manager, Raouché Arjaan by Rotana
12
12
ternationally accredited, throughout the years,” posited Royer.
Acknowledging the need to diversify both products as markets, the
Ministry of Tourism remains keen on embarking on new projects and activities, as Massaad noted.
As a matter of fact, collaborative efforts are paramount if Lebanon is to
regain its glorious title
“The tourism industry is multifaceted and there are different needs to
be addressed from airlines, [aviation authorities] in regards to open skies,
hotel properties, beach and mountain locations and so on. Professionals
can play a counseling role and be guides for the country,” said Nammour.
In the end, the situation is not as bad as it looks, emphasised Aline
Ghanem, managing director, Exclusive Services Group, pointing to the
crucial role professionals can play in supporting tourism’s growth. Though
certain circumstances are out of the hands of industry stakeholders, they
can and should still focus on the positive aspects and, while still keeping in
touch with reality, showcase the best possible image of the country.
To convey a positive message, the ministry successfully embarked on
the Live Love Lebanon campaign with the aim to highlight must visit places
and must dos and showcase the country’s real image that is often disre-
markets, such as China,” said Massaad,
emphasising the crucial role of individual hotels and industry professionals.
Yet, no one can really predict anything at the moment, suggested Rita
Salamoun, director of public relations,
Four Seasons Hotel Beirut.
“Things can change from day to
day,” she said, adding that stability and
security are paramount to the industry’s success.
Expressing a positive sentiment towards the future outlook of Lebanese
tourism, Rudolph Karam, director of
sales, Grand Hills A Luxury Hotel & Spa,
Broumana, said, “The [industry’s] situation has been known as unpredictable
for the last decade. Nevertheless, Lebanon is also known to recover faster
than any other country and this gives
us strong hope.”
Lebanese people in general remain defiant and optimistic, noted
Mouawad, adding “We always keep our
hopes high that the next year is going
to be better, knowing deep down that
this might not be the case. However, as
we say, positive attracts positive.” 
DECEMBER 2015
ONSITE JORDAN
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UNDETERRED TOWARDS
Success
DESPITE CHALLENGES, JORDAN’S
TOURISM INDUSTRY CONTINUES TO
EXCEED ALL EXPECTATIONS. FROM
DEVELOPING NICHE SEGMENTS TO
ATTRACTING INVESTMENTS AND NEW
MARKETS, SEASONED VETERANS ARE
MORE DETERMINED THAN EVER.
ANA MLADENOVIC WRITES
“U
nfortunately,
the
current
situation
has had an impact
on the entire Levant
region and put more
pressure on the tourism sector [which
is] showing further declines compared
to previous years. However, Jordan was
the least affected country compared to
others as it is known for its safe and secure atmosphere among neighbouring
countries,” confirmed Tarek Madanat, area
director, sales and marketing, InterContinental Hotels Group.
He acknowledged that this year,
business across the company’s portfolio was slower than initially forecasted,
mainly due to incidents that have taken place in the region over the past
months, creating more tension and
negatively affecting tourists’ decision to
travel to this part of the world.
Regional instability mainly took its
toll on the leisure sector, especially on demand for joint packages with other destinations, as Ziaf Fostuq, general manager,
Belle Vue Hotel Amman, revealed.
But not all is gloomy – on the contrary, Jordan’s versatile travel and tourism industry managed to skillfully sustain and nourish other niche markets,
DECEMBER 2015
JORDAN IN BRIEF
Capital: Amman
Currency: Jordanian Dinar (JOD)
Language: Arabic
Population: 6.5 million
Calling Code: +962
Capital Time Zone: GMT +2:00
such as corporate and MICE travel. For
Belle Vue Hotel Amman, these two sectors were the strongest performers this
year, in addition to business generated
from non-governmental organisations,
Fostuq explained.
Another lucrative segment that remains undeterred is wedding, confirmed
Madanat.
“Weddings will continue to be a
good market regardless of what is really
happening in the region,” he enthused,
further revealing that the same applies
for business as well as medical and wellness tourism.
Further testifying to the strength
and resilience of the industry was Margo
Kattan, sales coordinator, Le Méridien
Amman, who highlighted that tourism still has a strong potential to boost
overall economic growth and drive
employment.
“Despite setbacks that have 
13
ONSITE JORDAN
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“Abdali Mall is an innovative, design-led mall that incorporates open-air features, and introduces a variety of amenities,”
explained Marwan Abu Hassan, general director, Abdali Mall.
Another rapidly developing destination within the Kingdom is Aqaba. Earlier in May, Hani Mulki, chief commissioner,
The Aqaba Special Economic Zone Authority, revealed that the
authority is working together with Aqaba Development Corporation on a plan to diversify the city’s tourism products to lure
foreign and local tourists.
occurred, the sector has demonstrated several encouraging performance
trends, including an increase in the
ratio of overnight visitors, surge in
package tours and a rise in tourism
investment inflows, particularly driven by a number of significant hotel
and resort investments in Aqaba.”
Expressing her belief in the country’s tourism product and its wideappealing offerings, Kattan deemed
Jordan well-positioned to move away
from being a regional, multi-country
destination and evolve into a standalone one, with a broad portfolio of
offerings that have year-round appeal.
A BREATH OF FRESH AIR
Over the upcoming years, Jordan’s
tourist product will be further diversified, as the country will welcome several mega-developments.
One such venture is the Abdali project. Spread across 2km2, the destination is hailed as the
new downtown of Amman, which is home to The Boulevard, an open-air district with plenty of
residential and commercial space, as well as retail and food and beverage facilities.
“Adding a spark of contemporary living to the city of Amman, the masterly planned complex
incorporates avant-garde office spaces, luxurious hotel serviced apartments, unique outdoor retail
outlets, scenic rooftops as well as exclusive dining destinations,” enthused Taher Al-Jaghbir, CEO, Abdali Boulevard Company.
The project is attracting new business ventures, many of them being launched by multinational companies. Soon, it will host Le Gray, Amman Luxury Hotel & Residences, W Amman Hotel
and Amman Rotana Hotel, which will join the already operational The Boulevard Arjaan by Rotana.
However, the development will get the real boost with the opening of Abdali Mall, which is slated to
be unveiled in April 2016.
14
Several projects are already underway, including Ayla Oasis, the
country’s only 18-hole signature golf course, due for completion in
2017; the Marsa Zayed project, hailed as the largest mixed-use development in Jordan which will feature expansive retail, recreational, entertainment and business districts; and Saraya Aqaba, built
around a lagoon, which will comprise luxurious hotels flying the
flags of Jumeirah, Westin and The Luxury Collection, as well as retail
shops, restaurants, a water park, beach club and an amphitheatre.
ON THE GROUND AND IN THE AIR
Figures reported by Queen Alia International Airport (QAIA) further
fuel optimism, showing a steady and sustained growth.
“QAIA has enjoyed a record-breaking summer season,” conDECEMBER 2015
ONSITE JORDAN
www.traveltrademena.travel
firmed Kjeld Binger, CEO, Airport International Group (AIG), highlighting that
in July and August, the airport not only surpassed 2014’s benchmarks, but also
achieved its highest passenger traffic statistics for those months in its history.
“We also enjoyed increased numbers for the third consecutive month in September, with passenger traffic totalling 708,429, a 15.3 percent increase compared to September 2014,” he revealed.
QAIA recently welcomed Ukraine International Airlines and Air Arabia Jordan,
both of which opened up new markets. Binger highlighted the importance of the
low-cost market for QAIA and for Jordan in general, given its role as a vital contributor to tourism.
“These developments all come
amidst our ongoing efforts to expand our airline network and to develop route incentive schemes that
encourage airlines to operate flights
through QAIA,” Binger revealed. “By
stimulating traffic growth at the Kingdom’s prime aviation gateway, we
aim to not only establish new routes
to global destinations, but also to position Jordan as a dynamic transit hub
for business, leisure and investment
within the region.”
AIG primarily does this through
aggressive marketing initiatives, the
advocacy of an open skies policy and
incentives offered at QAIA, specifically
tailored to newly established flights.
On a similar note, Royal Jordanian Airlines (RJ) is also known to support the tourism sector through incentives for incoming tour operators
as well as representatives of the media. The carrier recently offered 140
free tickets to Jordan Tourism Board
to invite international journalists to
the country, and has help helped
encourage social media experts and
bloggers to promote Jordan abroad.
The country’s flag carrier registered a year-on-year surge of 236
percent in net profits for the first
nine months of the year, with Suleiman Hafez, chairman, RJ, attributing
the results to the company’s fiveyear strategic plan.
CONNECT THE
WORLD
RJ DIRECTLY CONNECTS THE COUNTRY WITH
55 DESTINATIONS WORLDWIDE, BUT THIS
NUMBER RISES TO MORE THAN 1,000 CITIES
VIA ITS ONEWORLD ALLIANCE PARTNERS.
For transit passengers, Zuwar Stopover Programme offers:
 accommodation in three-, four- and five-star hotels in Petra and Madaba
 tours to Amman, Jerash, Petra, Dead Sea and Mount Nebo among others
 meet and assist at Queen Alia International Airport
 transfers from/to the airport
 dining packages for those with just enough time for a lunch or dinner
2016 Outlook
Industry veterans are approaching
2016 with clear plans and strategies.
The team at Belle Vue Hotel Amman will focus on tapping into more markets, and continuing cooperation with local tour operators and other entities,
as Fostuq shared.
International promotion is also on the agenda for Mohammad AlAteeq, assistant reservations manager, Le Royal Hotels & Resorts, who revealed that despite a really good business performance in past months, the management will
focus on the leisure segment in a bid to try to increase its share by attending
tourism exhibitions, and extending promotional packages for the local market.
Also full steam ahead, Le Méridien Amman is expanding its online presence
and sales capabilities.
“We have to stay optimistic and positive towards 2016 and beyond. We believe that 2016 should be a better year, provided we see more stability in the
region,” concluded Madanat. 
DECEMBER 2015
15
EXCLUSIVE CRUISE TRAVEL
ALL HANDS
On Deck
ARMED WITH THE UNDERSTANDING OF THE
CRUISE INDUSTRY’S INVALUABLE CONTRIBUTION
TO TOURISM DEVELOPMENT, MIDDLE EASTERN
STAKEHOLDERS HAVE EMBRACED THE SEGMENT
AND EDGED IT AS PART OF THEIR VISION FOR
FUTURE PROSPERITY.
16
www.traveltrademena.travel
PAULINE SHAHABIAN WRITES
I
n accordance with Cruise Lines International Association’s study, The Global
Economic Contribution of Cruise Tourism, over the decade-long period between 2004 – 2014, demand for cruising
worldwide increased from 13.14 million passengers to 22.04 million, indicating a 67.7 percent surge.
HEADLINE ACT
“Cruise tourism is one of the key segments in
Dubai, playing a major role in helping to realise
Dubai’s Tourism Vision for 2020, which aims to
welcome 20 million visitors annually by 2020,”
stated Hamad bin Mejren, senior vice president,
Dubai Department of Tourism & Commerce
Marketing (DTCM), who went on to explain that
in the 2001/2002 cruise season, the emirate
hosted a modest 5,600 passengers and seven
ship calls, whereas during the 2014/2015 term,
it registered over 455,000 visitors and 107 calls.
Targeting further growth in the industry, Dubai actively explores all opportunities
through continuous research and analysis,
close collaboration with cruise companies, strategic marketing efforts and investment in infrastructure.
Another noteworthy contestant immersed
in the evolvement of its cruise segment, Sharjah
has been witnessing a busy period with 35 calls
during the 2014/2015 season, bringing around
80,000 travellers to the emirate. Demonstrating the sector’s importance, cruising also forms
part of Sharjah Commerce & Tourism Development Authority’s (SCTDA) Tourism Vision 2021.
“The success of any location as a cruise
tourism destination is closely linked to landbased tourism,” pointed out H.E. Khalid Jasim Al
Midfa, chairman, SCTDA, who emphasised the
emirate’s diligent efforts in attracting major international cruise lines.
As Al Midfa explained, in an effort to showcase Sharjah’s rich cultural offering, the authority hosts various heritage events and has a dedicated team in place to offer a warm welcome to
passengers by arranging visits to local homes
and serving traditional dishes upon arrival.
Furthermore, the organisation also provides shore excursions and site inspections
across Sharjah for contracted agents of various cruise liners, and holds direct meetings
to ensure that the best possible experience is
guaranteed.
DECEMBER 2015
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EXCLUSIVE CRUISE TRAVEL
CONCRETE ALLIANCE
Thanks to the collaborative efforts of the respective destinations, and its unique feel and attractions, the
Middle East has become a compelling market for the global cruise industry. By working together to promote the region as a whole, the concerned partners have provided a persuasive rationale for attracting
more cruise lines and ultimately more visitors.
The Cruise Arabia Alliance was conceived in line with this idea. Currently comprising the shared efforts
of DTCM, SCTDA, Abu Dhabi Tourism & Culture Authority, Oman’s Ministry of Tourism and Qatar Tourism
Authority, the initiative strives to promote the region to international markets as a cruising hotspot, attending a host of tourism exhibitions such as Cruise Shipping Miami in March, in a bid to fulfil the common goal.
“The joint efforts of the Cruise Arabia Alliance member destinations have made business sustainability
and development tangible in the region,” pinpointed Mejren.
ALL ABOARD
Dubai has steadily developed its activities for the 2015/2016 season, most notably with the resumption
22.04 million
411 ships
global ocean passengers
in 2014
in CLIA’s global fleet in 2014
of Royal Caribbean International’s operation to the
emirate. As a result, between December 14 and
the end of March, 2016, Splendour of the Seas will
sail from Dubai to Khasab and Muscat then to Abu
in CLIA’s global fleet in 2014
Dhabi before returning to Dubai.
Mohamed Saeed, general manager, Middle
East, Royal Caribbean Arabia, the international representative for Royal Caribbean International in the
region, stressed, “The MENA region is vital to our
business [...]. We are cooperating with governmental tourism authorities such as DTCM and cruise terminals across the region.”
Moreover, the arrival of Thomson Cruises in
Dubai for the 2016/2017 season will mark the firstever UK-based cruise line to homeport in the region.
According to Saeed, a major contributor to the region’s cruising boom in recent years has been the
visa facilitations put in place providing multiple entry permits for cruise travellers.
In agreement, Alessandro Bottaro, head of sales and marketing, Mediterranean new markets, India,
Africa and Middle East, Costa Cruises, highlighted that the change in regulation is encouraging news for
the entire industry, and especially for markets that were previously weary of cruising in MENA due to the
cost and time-consuming nature of obtaining a visa.
“The UAE’s new visa norms that offer a multiple entry tourism permit for cruise passengers has already
given a big boost to the local cruise sector, and Sharjah stands out as a special cruise destination where
visas for groups with less than 100 tourists are processed within an hour,” Al Midfa further noted.
“Costa believes in the growing potential of cruising in the Arabian Gulf,” enthused Bottaro, noting that
the company’s 2015/2016 agenda for the region includes Costa Fortuna and Costa NeoRiviera homeporting in Dubai, with calls in Abu Dhabi, Muscat, Khasab, India and the Indian Ocean.
“For Costa ships, the Arabic Peninsula is now a firm point in our product offer,” commented Bottaro.
Dwelling further on the region’s upward journey within the industry, Al Midfa concluded, “The remarkable growth in the Middle East’s cruise tourism industry reflects that challenges, if any, are negligible
and the region has emerged as one of the most attractive destinations for cruise liners.” 
469,000 beds
DECEMBER 2015
17
TOUR MALAYSIA
www.traveltrademena.travel
RIDING
The Tide
AS ONE OF ASIA PACIFIC’S KEY
GATEWAYS, MALAYSIA HAS SET
ITS SIGHTS ON A PLETHORA OF
INITIATIVES, INCLUDING TARGETING
THE MIDDLE EAST MARKET, TO FORM
PART OF ITS TOURISM SECTOR’S
FUTURE PROSPERITY.
MALAYSIA IN BRIEF
PAULINE SHAHABIAN WRITES
A
ccording to Mohamad
Taib Ibrahim, director,
Dubai, Ministry of Tourism and Culture, Malaysia, in the first half (H1) of
the year the destination welcomed
some 11.4 million visitors, indicating
a decrease over the same period of
2014, when arrivals for the full year
reached 27.4 million, up from 25.7
million in 2013.
Ibrahim further noted that in 2014
the Association of Southeast Asian Nations (ASEAN) market remained the
largest contributor of arrivals to the
country, accounting for 74.3 percent of
visitors, and 64.3 percent of total tourist receipts.
MIDDLE EASTERN-CENTRIC
With the ASEAN open skies policy
having taken effect at the beginning
18
Capital: Kuala Lumpur
Currency: Malaysian Ringgit (MYR)
Language: Malay
Population: 31.06 million
Calling Code: +60
Capital Time Zone: GMT +8:00
of the year – which aims to boost regional and domestic connectivity by allowing
airlines from member states to fly freely in the region – Malaysia expects a larger
proportion of travellers from this area in the future.
However, moving beyond this dominant segment, the authority has stepped up
its promotional efforts to year-round markets with large populations such as China
and India, as well as to high-income Middle Eastern countries by penetrating fastgrowing locations.
“Shifting our attention to second- and third-tier cities will enable us to reach new
target markets that are already aware of the Malaysia brand [...],” noted Ibrahim.
In a bid to lure more visitors from the Middle East, the authority undertakes
various promotional activities, partners with travel agents for special packages and
arranges familiarisation trips for travel consultants from the region.
“[The] Middle East market is very important for [Malaysia], especially the GCC,
as [these nations] spend more, stay
longer and travel frequently,” stated
Ibrahim, further elaborating on how
the destination caters to visitors from
the Arab world by offering Halal cuisine, prayer facilities and Arabic speaking tour guides, among others.
Not deterred by national figures,
Pullman Kuala Lumpur Bangsar Hotel
witnessed a 34 percent year-on-year
increase in occupancy in H1, of which
only 0.5 percent derived from MENA.
Nonetheless, as Azlina Aziz, director of
sales, Pullman Kuala Lumpur Bangsar,
mentioned, the region has shown notable improvement in the second half of
the year.
Chiming in, Susan Yap, director of
DECEMBER 2015
www.traveltrademena.travel
TOUR MALAYSIA
sales and marketing, The Westin Kuala
Lumpur, stressed, “The Middle East is
an important market not only for our
hotel, but for the whole of Malaysia [...].”
Yap highlighted that although
the region does not comprise a tremendous chunk of the business, the
hotel is keen on focussing further on
its increasing potential in the future.
The property has taken strides to attract the attention of these nations
through various road shows, sales
missions, familiarisation trips and
travel trade events and exhibitions.
EXPONENTIAL DEVELOPMENT
Hailed as one of Malaysia’s largest
international serviced residence providers, The Ascott Limited currently
operates six establishments in the
destination, with five more to open
by 2019, ranging between 200 – 310
units. In all, the company has a portfolio of 2,400 keys across 11 existing and
upcoming properties in the country.
“We are positive about the ser-
DECEMBER 2015
In 2014, Malaysia welcomed:
27.4
1.6
770,108
million visitors in total
million arrivals from China
travellers from India
viced apartment outlook in Malaysia,”
stated Philip Lim, country general
manager, Malaysia, The Ascott Limited, who emphasised that Asia Pacific,
Europe and the GCC are expected to
be the new hotels’ main target markets upon opening.
With up to eight additions by 2020,
Starwood Hotels & Resorts Worldwide
is also expected to make waves in the
country’s hospitality offering.
Furthermore, FRHI Hotels & Resorts will also penetrate the Malaysian
market in 2017 with the 62-storey
750-room Fairmont Kuala Lumpur.
On the topic of fostering further
growth, Doris Chin, cluster director,
sales and marketing, Mulu Marriott
Resort & Spa and Miri Marriott Resort
& Spa, posited that Malaysia has a lot
to offer, however, in order to garner a
larger share of the market, it desperately needs to attract international
airlines to expand in the country, and
also urge its national carrier to reach
out further and support global routes
for the benefit of the industry. 
19
“The UAE already rivals worldleading [...] destinations in
terms of transport links, hotels, food and beverage offerings and its central global
location and it is forecast
that by 2020, it will have developed other attractions to
become a world-class entertainment destination. Leisure
mega-attractions, including
10 major theme parks, two
safari parks and three international museums are currently being developed in the
UAE and this, along with Expo
2020, is expected to drive
tourism.”
WAEL EL BEHI
The UAE already rivals
world-leading […]
destinations
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GENERAL
MANAGER,
HAWTHORN
SUITES BY
WYNDHAM, DUBAI
EXECUTIVE
ASSISTANT
MANAGER, SALES
AND MARKETING,
RADISSON BLU
RESORT SHARJAH
KAMAL RIJHWANI
CEO, MILLENNIUM
& COPTHORNE
MIDDLE EAST
AND AFRICA
ALI HAMAD LAKHRAIM ALZAABI
TRAVEL TALK
We are in a very
mature and strong
market
“We are in a very mature and
strong market […]. We need
to look into the future in a
more positive way taking into
consideration the new source
markets for the destination,
the diversity of Dubai’s product offerings, and the upcoming mega projects and events.
[...] Owners and hotel operators need to understand and
adjust their plans and expectations according to the
worldwide economic and
geopolitical situations.”
Travellers are targeting
more family-friendly
destinations
“These days, tourists are looking for faster and easier ways
to arrange official procedures
and Sharjah’s aim to improve
innovative tourism is [much
needed]. Along with this, with
the fast life now, travellers
are targeting more familyfriendly destinations to be
able to relax and unwind with
their families. Sharjah, being a
dry emirate with many family activities, events and water
parks, will be able to appeal to
a wider pool of visitors.”
TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry
professionals to discuss current issues and share stories. We want to hear from
you, so send your comments, questions, frustrations and observations to
[email protected]
20
DECEMBER 2015
22
ELENI TSOLAKOU has taken
over at Khalidiya Palace Rayhaan by Rotana in Abu Dhabi
as general manager.
Having worked in Africa,
Greece, Indonesia and the
Middle East, Tsolakou has
over 15 years of experience in
the hospitality industry.
She joined Rotana in March
2011 as executive assistant
manager in Yas Island Rotana
and Centro Yas Island. Prior
to her new appointment, she
served as general manager at
Centro Barsha, Dubai where
she gained valuable experience and was responsible for
the vision, growth, development and future of the company.
Tsolakou’s eye for detail and
ability to find innovative
ways around challenges has
brought her many successes
in her professional life.
MERVAT ALFY
SUFIAN HASAN AL MARZOOQI has taken the helm
at Tourism Development &
Investment Company (TDIC)
as CEO.
Al Marzooqi holds a bachelor
degree from the American
University in Washington,
D.C. in science and technology management. Throughout
his career, he has gained extensive experience in various
fields as he also held several
key positions at Abu Dhabi
Investment Authority.
He is now focussed on guiding TDIC during a period of
continuous
development
with a number of landmark
projects underway, such as
the Louvre Abu Dhabi. In addition, Al Marzooqi will also
aim to realise more ventures
that will enhance the company’s portfolio while also raising Abu Dhabi’s reputation.
www.traveltrademena.travel
MERVAT ALFY has been chosen as Travelport’s new country manager for Egypt.
Alfy brings a wealth of regional expertise to the company
having held the same position
for British Airways for the past
seven years. In her career with
the airline, she accumulated
over 20 years of experience
in the field, starting as a sales
agent. Alfy also introduced
ba.com payments online as
well as e-tickets to Egypt,
demonstrating an affinity for
technology.
Based in Cairo, she will lead
the team in implementing the
company’s value proposition,
which is empowering customers to grow their businesses.
Alfy joins
Travelport from
British Airways
FREDRIK REINISCH
ELENI TSOLAKOU
SUFIAN HASAN AL
MARZOOQI
WHO’S MOVED
FREDRIK REINISCH is the
new general manager of Habtoor Grand Beach Resort &
Spa, Autograph Collection.
Reinisch moves to the property from JA Resorts & Hotels
where he served as regional
general manager for the USE
and the Seychelles from early
2014.
His career with the company started in 2001 when he
joined as front office manager
for Oasis Beach Hotel, Dubai
where he was later promoted
to resident manager.
After six years, he earned the
title of general manager at JA
Jebel Ali Golf Resort.
Prior to his move to the UAE,
Reinisch studied hotel management in both Sweden as
well as the UK and ventured
into the industry with Millennium & Copthorne Hotels in
the UK.
DECEMBER 2015
RENDEZVOUS
Q & A with
www.traveltrademena.travel
HERVE CORVEST
GENERAL MANAGER, CROWNE PLAZA MUSCAT
COUNTING 35 YEARS OF PRESENCE IN
THE COUNTRY, CROWNE PLAZA MUSCAT
HAS A WELL-ESTABLISHED REPUTATION
AMONGST LOCALS AS WELL AS
INTERNATIONAL VISITORS WHO
APPRECIATE THE BRAND’S GLOBAL
STANDING, AS HERVE CORVEST, GENERAL
MANAGER, CROWNE PLAZA MUSCAT,
EXPLAINS.
TRAVEL TRADE MENA: Crowne Plaza Muscat offers a private beach for leisure travellers, as well as access to the capital’s main business and ministerial districts. How do these features shape the hotel’s main source markets?
HERVE CORVEST: One of the unique selling points of Crowne Plaza Muscat,
compared to other nearby hotels, is the private beach. The benefit is getting a
healthy mix of leisure and business [travellers]. Besides that, the location of the
DECEMBER 2015
Crowne Plaza Muscat
hotel provides guests with an authentic
view.
TRAVEL TRADE MENA: With three
other properties flying the Crowne
Plaza flag in the Sultanate, why
should someone opt for Crowne Plaza Muscat?
HERVE CORVEST: As a notion, the
Crowne Plaza brand is at a very high
level in the country due to a well-established position and trust. Guests have
easy access when it comes to booking
a holiday since they can book through
the same booking tool via InterContinental Hotels Group (IHG)’s website. In
addition, they can gain [points] on the
company’s loyalty programme IHG Rewards, which enables travellers
to benefit from these points by
redeeming them.
reviews that we are getting from guests.
This is due to our great teamwork [that
results in] efficient and effective services
and well-trained colleagues.
TRAVEL TRADE MENA: What are your
priorities for the remainder of the
year?
HERVE CORVEST: The hotel has [recently] completed renovations. All
rooms have been renovated to a high
standard, therefore, we are glad and
pleased to serve guests with very high
quality services and food. Being a wellknown hotel in the country and receiving high esteem from guests, we will
continue the win-win relationship with
our guests. 
TRAVEL TRADE MENA: Which
were the achievements the
management can be proud
of at the property in the past
months and which are the
property’s main highlights
that you count on?
HERVE CORVEST: Being a
35-year-old hotel in Oman, one
of the first hotels in country, we
are proud to be one of the top
three hotels out of 38 on TripAdvisor’s ranking based on positive
Crowne Plaza Muscat
23
NEWS & EVENTS
EVENTS
Madrid, Spain
January 20 – 24, 2016
www.ifema.es
A global meeting point for
tourism professionals and a
leading trade fair for inbound
and outbound Ibero American
markets.
Istanbul, Turkey
January 28 – 31, 2016
www.emittistanbul.com
Thousands of tourism
professionals will gather together
on the first two days, while on
the last two days, the show will
also be open to the public.
24
N
etworking will be a focal point at the 36th International Tourism Trade Show
(FITUR) with a range of initiatives and programmes aimed at fostering business
relationships and commercial opportunities.
Organised by IFEMA, the show, which will run between January 20 – 24, 2016
in Madrid, will enable tourism professionals to exchange experiences and knowledge, learn about new strategies and keep abreast of the latest tools for gaining competitive
advantages and market share.
Once again, tourism developments will be the hallmark of the event, hence the staging
of programmes with a consolidated trajectory such as INVESTOUR Africa, which will promote
a sustainable model for the economic development of the continent.
The FITUR Shopping and FITUR Health sections will also have their own business-tobusiness structures further enhancing the show’s business potential.
FITUR 2015
FITUR BOOSTS
BUSINESS FORUM
PROFILE
INTERNATIONAL TOURISM
TRADE FAIR (FITUR)
EAST MEDITERRANEAN
INTERNATIONAL TOURISM AND
TRAVEL EXHIBITION (EMITT)
www.traveltrademena.travel
DECEMBER 2015