A trusted source of influence TradeWinds Advertising.

Transcription

A trusted source of influence
TradeWinds Advertising.
2015 Media Guide
NOK
“Not only is TradeWinds
a credible source of
shipping information, it
also lets us know what our
competitors are up to and
delivers news we don’t see
anywhere else.”
Helge Aamodt
CFO, Bergshav Management AS
Contents
Influence through trust
Introduction
1
Speaking to decision makers everywhere
Our statistics and readers
2
Creating the most influential media mix Marketing opportunities
4
Be in the room at the industry’s most trusted
and influential events
Distribution planner
Print matters
Print advertising
6
8
Precision influence through digital
Digital advertising
10
Spend more time with our readers in style
TW+ Magazine advertising 12
Shipping’s global noticeboard
TradeWindsJobs & Classified 14
Technical information and booking deadlines
16
Contacts
back cover
Influence
through trust
TradeWinds’ value to advertisers lies in the value placed in it by our
loyal readers. That loyalty is based on the quality of TradeWinds
journalism – whether it’s in the weekly edition, online, or in our TW+
magazine supplement.
Since it was launched in 1990, TradeWinds has been committed
to giving readers clear and unbiased reports of what is happening
in their markets, and the personalities behind the deals along with
exclusive stories and insights you simply can’t find anywhere else.
Independent journalism, without fear or favour to anyone, is what
sets TradeWinds apart, and what gives it the value
our readers trust.
Julian Bray,
Editor-in-Chief
2015 Media Guide
1
Our statistics and readers
Speaking to decision
makers everywhere
Our influence
Of our subscribers:
59%
are at boardroom level
It’s both the quantity and quality of our
readership that matters – readers who
trust us and have real spending power,
spread across key global markets.
They read TradeWinds online, in print
and on the move, which means you can
build truly integrated campaigns across
platforms to maximize reach and influence.
46%
consider us their single most important
source of shipping news
45%
have direct purchasing responsibility
Our reach
TradeWinds is read by:
over
8,400
fully paid subscriptions in September
2014 - more than twice of our competitors
over
49,000
shipping executives
in over
100
countries
Sources: Audit Bureau of Circulation (TradeWinds: annual average Jan 1-31 Dec
2013 8,279, audit issue, 8,261 paid at full term) and TradeWinds readership survey.
2
2015 Media Guide
“Our corporate
subscription gives us
access to TradeWinds’
market-leading intelligence
wherever we may be, on
any device, whenever we
want to view it.”
Mark Williams
Head of Research, Braemar ACM Shipbroking
Our products
Our markets
Tailor your campaign to have the right
influence in the right places, whether via:
From Hong Kong to Stockholm, New York
to Athens, TradeWinds has a unique global
readership. Wherever the key people are in
your sector, TradeWinds’ unrivalled global
reach will let you speak to them.
- weekly newspaper
- quarterly magazine
- dedicated news and jobs websites
- mobile app
Readers spend an average 31 minutes a
week with the print edition.
Our sites provide up-to-the-minute
information for readers on the go wherever
they are.
4%
2%
54%
Africa & Middle East
Europe
Central & South America
whereof
14% UK
14% Scandinavia
26% Others
And our global program of events brings
together the most influential people in
shipping throughout the year – so you can
always be where the key conversations are
happening.
24%
Asia & SE Asia
16%
North America
Who are our subscribers?
We count the world’s most influential
shipowners/operators/managers, major
brokers and leading shipyards/repair yards
among our subscribers.
34%
13%
3%
8%
6%
6%
5%
4%
3%
3%
3%
1%
Shipowners/Operators/Managers
Brokers
Shipyards/Repair yards
Consultancies
Ship equipment suppliers
Insurance/P&Is
Shipping agencies
Banks/Finance
Charterers
Classification societies
Lawyers/Legal advising
Governments/Official bodies
Photo: Eli Tchoudjinoff
2015 Media Guide
3
Marketing opportunities
Creating the most
influential media mix
TradeWinds’ unrivalled range of
channels allows you to precisely tailor
your advertising, whether for location,
audience, message, frequency or
budget.
In print
Weekly newspaper
Online
TradeWinds websites
Trusted by over 8,400 subscribers as their
source of shipping news and information,
TradeWinds has unparalleled gravitas, trust
and influence, built up over more than 25
years.
TradeWinds’ digital advertising
opportunities are the most dynamic
in the industry, with TradeWinds and
TradeWindsJobs offering both English and
Chinese language websites.
TW+ magazine
Over
Be amongst the industry’s top tier with
TW+, our glossy quarterly magazine, perfect
for corporate-style branding. Focusing on
the most influential people in the business,
TW+ attracts the crème de la crème of
readers.
1.658m
monthly page impressions
Over
Inserts and outserts
An insert or outsert distributed with our
newspaper is a great, cost-effective way to
grab maximum attention.
122,837
monthly unique users at
our news website
Over
31,000
monthly visits to TradeWindsJobs site
Tailor your messages according to where
users access them, what stories they
appear with or even the time and date.
Combined with our Daily News Updates,
banners can be used to build campaigns
with messages, locations and frequencies
precisely aligned to your audience’s
behaviour.
Source: Page impression & unique users audited by ABCE June 2013. Average
monthly visits to TradeWindsJobs site from Madgex Google Analytics average
last 12 months.
4
2015 Media Guide
Advert
iser
choose s regularly
campa to combine
igns ac
media
ross ou
chann
els to r r
all rea
der typ each
es.
On the move
TradeWinds mobile app
At events
Events and sponsorships
The shipping audience is always on the
move. Speak to them in transit with
TradeWinds’ news for tablets and mobile
devices.
TradeWinds isn’t just a news service. Our
dedicated events business puts us at the
forefront of global debate, with a program
of events and forums bringing together
the most influential people in shipping to
network, discuss and learn.
With over 147,871 monthly page
impressions, our mobile sites offer you
a variety of advertising options so it’s
easy to create a campaign with flexibility
and impact. And with our innovative new
interstitial ads that appear after every few
pages of content, you can ensure you’re the
first advertiser our readers will see.
With a tailored sponsorship package, your
messages can be part of the conversation
and associated with the industry’s most
trusted media brand.
Download our
official app for free:
Over
15,275
mobile sessions
Over
3,030
unique users
Over
147,871
page impressions on mobile platforms
Source: Madgex Google Analytics average last 12 months.
2015 Media Guide
5
Distribution planner
Be in the room at the
industry’s most trusted
and influential events
TradeWinds stand at Posidonia 2014, Athens
Nor-Shipping 2013, Oslo
January
May
March
TradeWinds Geo Target
Bonus Issue - Asia
9 January
TradeWinds Business
Focus - Thought Leaders
Year Ahead
9 January
TradeWinds Geo
Target Bonus Issue Scandinavia
23 January
Marine Money - London
Ship Forum
28 January
Issue: 23 January
marinemoney.com
TradeWinds Business
Focus - P&I
30 January
February
TradeWinds Business
Focus - Germany
20 February
Capital Link Greek Ship
Finance Forum
Athens
24 February
Issue: 20 February
capitallink.com
Marine Money - German
Ship Finance Forum Hamburg
26 February
Issue: 20 February
marinemoney.com
TradeWinds Ship
Recycling Forum Singapore
10-11 March
Issue: 6 March
tradewindsevents.com
TradeWinds Business
Focus - Emerging Asian
Markets
6 March
Capital Link International
Shipping & Marine
Services Forum New York
23 March
Issue: 20 March
CMA Shipping - Stamford
23-25 March
Issue: 20 March
2,500 visitors (2014)
shipping2015.com
Key
TradeWinds Business Focus
High volume distribution
6
2015 Media Guide
TradeWinds Business
Focus - Singapore
17 April
Singapore Maritime
Week - Singapore
20-24 April
Issue: 17 April
TradeWinds Shipowners Forum
2014 at Posidonia, Athens
June
15.otcnet.org
Intertanko AGM - Athens
20 May
Issue: 15 May
World Gas Conference
- Paris
1-5 June
Issue: 29 May
intertanko.com
wgc2015.org
TW+ Summer Issue
22 May
Nor-Shipping - Oslo
2-5 June
Issue: 29 May
15,000 visitors (2013)
smw.sg
TW+ Spring Issue
13 March
capitallink.com
TW+ magazine issue publication
April
Offshore Technology
Conference - Houston
5-8 May
Issue: 1 May
messe.no/en/nor-shipping
Sea Asia - Singapore
21-23 April
Issue: 17 April
14,500 visitors (2014)
sea-asia.com
TradeWinds Business
Focus - Norway &
Offshore
29 May
Marine Money Week New York
16-18 June
Issue: 12 June
marinemoney.com
TradeWinds Shipowners
Forum Greece - Athens
25 June
Issue: 19 June
TradeWinds is seen at all major shipping
exhibitions like Nor-Shipping and Marintec
as well as our own events.
Our special Business Focus and Bonus
Distribution issues are circulated at
these exhibitions and conferences and
by advertising in these, you’ll not only
associate yourself with hot topics as they
are debated, but also give key decisionmakers a message they can take home for
future reference.
Marintec China 2013, Shanghai
Ensure
s
money ound value fo
by
r
TradeW advertising
in
ind
extra d s issues with
istribu
tion at
large e
vents.
September
December
August
Offshore Europe Aberdeen
8-11 September
Issue: 4 September
October
Marintec - Shanghai
1-4 December
Issue: 27 November
offshore-europe.co.uk
57,888 visitors (2013)
July
Bonus Issue - UK &
Continental Europe
3 July
TradeWinds Business
Focus - Italy
10 July
Bonus Issue - USA &
South America
21 August
TradeWinds Business
Focus - Capital
expenditure - Ballast
water / Eco / Scrubbers
21 August
TradeWinds Business
Focus - London
11 September
TradeWinds Business
Focus - Denmark
2 October
Maritime Cyprus Limassol
13-16 September
Issue: 11 September
Danish Maritime Days
Copenhagen
5-9 October
Issue: 2 October
mcw.gov.cy
danishmaritimedays.com
IUMI - Berlin
13-16 September
Issue: 11 September
Danish Maritime Forum
Copenhagen
7-8 October
Issue: 2 October
iumi.com
TradeWinds Jones Act
Shipping Forum - New
York
16 September
Issue: 11 September
TW+ 25 Year Anniversary
issue
18 September
Marine Money Asia Week
- Singapore
22-23 September
Issue: 18 September
marinemoney.com
NEVA - St. Petersburg
22-25 September
Issue: 18 September
neva.transtec-neva.com
TradeWinds Shipowners Forum 2014 at Posidonia, Athens
INMEX 2015 - Mumbai
23-25 September
Issue: 18 September
inmexindia.com
danishmaritimedays.com/forum
Forum Asia - Hong Kong
15 October
Issue: 9 October
marintecchina.com
November
International Work Boat New Orleans
1-3 December
Issue: 27 November
workboatshow.com
BIMCO AGM - Hamburg
18 November
Issue: 13 November
bimco.org
TW+ Winter Issue
20 November
TradeWinds Business
Focus - China
27 November
Kormarine - Busan
20-23 October
Issue: 16 October
kormarine.com
TradeWinds Business
Focus - LNG
23 October
Gastech - Singapore
27-30 October
Issue: 23 October
Forum Middle East Dubai
TBC November
Issue: TBC November
gastechsingapore.com
TradeWinds Business
Focus - Greece
TBC
2015 Media Guide
7
Print advertising
e
t on th
r
a
h
c
t
e
Use th site to selec
o
d
pp
size an
page o
’s
y
a
l
p
is
er.
your d
he pap
t
n
i
n
positio
Even in the digital age, our weekly
newspaper is a vital advertising option,
still seen by more decision-makers and
budget-holders than any other shipping
publication and associating you with the
industry’s most trusted and independent
voice. Why would we deny you that
choice?
Print matters
High-impact positions
Get your ad seen first: Choose prime
positions on pages where the biggest stories
are breaking (pages 3, 5, 7, 9, 11, 13, index
and back page).
Market sections
Achieve specialist impact using our market
sector news pages – must-reads for senior
figures in shipbuilding, offshore, LNG,
insurance and finance.
Business Focuses
Catch the attention of leading thinkers when
they’re most receptive with our topical
Business Focuses, distributed through print
editions and at our global events attended by
leading specialists in their fields.
“I never miss an issue of
TradeWinds and read
each one cover to cover.
Not only is the insight
and commentary directly
relevant to the companies
I cover, the broad industry
updates help me think
about important shipping
trends that may be coming.
I never board a plane
without at least one of my
blue newspapers.”
Jonathan B. Chappell
Managing Director Research, Evercore
Rates for other display ads
Front page
Fixed size W 246 x H 71 mm
Per insertion: NOK 70,875
Index page small
Index page large
8
2015 Media Guide
Examples and rates*
*Advertising rates effective January 1 2015. All rates exclusive of VAT. Rates may be subject to change.
55 (full page)
W 246 x H 374 mm
Text page:
NOK 140,875
Pages 3,5 & 7:
NOK 193,750
Pages 9,13,15 & back:
NOK 166,875
54
W 196 x H 356 mm
Text page:
NOK 112,700
Pages 3,5 & 7:
NOK 155,000
Pages 9,13 & 15:
NOK 133,500
53
W 146 x H 356 mm
Text page:
NOK 84,525
Pages 3,5 & 7:
NOK 116,250
Pages 9,13 & 15:
NOK 100,125
52
W 96 x H 356 mm
Text page:
NOK 56,350
Pages 3,5 & 7:
NOK 77,500
Pages 9,13 & 15:
NOK 66,750
51
W 46 x H 356 mm
Text page:
NOK 28,175
Pages 3,5 & 7:
NOK 38,750
Pages 9,13 & 15:
NOK 33,375
45
W 246 x H 291 mm
Text page:
NOK 112,700
Pages 3,5 & 7:
NOK 155,000
Pages 9,13 & 15:
NOK 133,500
44 (A4)
W 196 x H 291 mm
Text page:
NOK 90,160
Pages 3,5 & 7:
NOK 124,000
Pages 9,13 & 15:
NOK 106,800
43
W 146 x H 291 mm
Text page:
NOK 67,620
Pages 3,5 & 7:
NOK 93,000
Pages 9,13 & 15:
NOK 80,100
42
W 96 x H 291 mm
Text page:
NOK 45,080
Pages 3,5 & 7:
NOK 62,000
Pages 9,13 & 15:
NOK 53,400
41
W 46 x H 291 mm
Text page:
NOK 22,540
Pages 3,5 & 7:
NOK 31,000
Pages 9,13 & 15:
NOK 26,700
45B
W 246 x H 254 mm
Text page:
NOK 98,612.50
Pages 3,5 & 7:
NOK 135,625
Pages 9,13 & 15:
NOK 116,812.50
44B
W 196 x H 254 mm
Text page:
NOK 78,890
Pages 3,5 & 7:
NOK 108,500
Pages 9,13 & 15:
NOK 93,450
43B
W 146 x H 254 mm
Text page:
NOK 59,167.50
Pages 3,5 & 7:
NOK 81,375
Pages 9,13 & 15:
NOK 70,087.50
42B
W 96 x H 254 mm
Text page:
NOK 39,445
Pages 3,5 & 7:
NOK 54,250
Pages 9,13 & 15:
NOK 46,725
41B
W 46 x H 254 mm
Text page:
NOK 19,722.50
Pages 3,5 & 7:
NOK 27,125
Pages 9,13 & 15:
NOK 23,362.50
35
W 246 x H 218 mm
Text page:
NOK 84,525
Pages 3,5 & 7:
NOK 116,250
Pages 9,13 & 15:
NOK 100,125
34
W 196 x H 218 mm
Text page:
NOK 67,620
Pages 3,5 & 7:
NOK 93,000
Pages 9,13 & 15:
NOK 80,100
33
W 146 x H 218 mm
Text page:
NOK 50,715
Pages 3,5 & 7:
NOK 69,750
Pages 9,13 & 15:
NOK 60,075
32
W 96 x H 218 mm
Text page:
NOK 33,810
Pages 3,5 & 7:
NOK 46,500
Pages 9,13 & 15:
NOK 40,050
31
W 46 x H 218 mm
Text page:
NOK 16,905
Pages 3,5 & 7:
NOK 23,250
Pages 9,13 & 15:
NOK 20,025
35B (half page)
W 246 x H 181 mm
Text page:
NOK 70,437.50
Pages 3,5 & 7:
NOK 96,875
Pages 9,13 & 15:
NOK 83,437.50
34B
W 196 x H 181 mm
Text page:
NOK 56,350
Pages 3,5 & 7:
NOK 77,500
Pages 9,13 & 15:
NOK 66,750
33B
W 146 x H 181 mm
Text page:
NOK 42,262.50
Pages 3,5 & 7:
NOK 58,125
Pages 9,13 & 15:
NOK 50,062.50
32B
W 96 x H 181 mm
Text page:
NOK 28,175
Pages 3,5 & 7:
NOK 38,750
Pages 9,13 & 15:
NOK 33,375
31B
W 46 x H 181 mm
Text page:
NOK 14,087.50
Pages 3,5 & 7:
NOK 19,375
Pages 9,13 & 15:
NOK 16,687.50
25
W 246 x H 144 mm
Text page:
NOK 56,350
Pages 3,5 & 7:
NOK 77,500
Pages 9,13 & 15:
NOK 66,750
24 (A5)
W 196 x H 144 mm
Text page:
NOK 45,080
Pages 3,5 & 7:
NOK 62,000
Pages 9,13 & 15:
NOK 53,400
23
W 146 x H 144 mm
Text page:
NOK 33,810
Pages 3,5 & 7:
NOK 46,500
Pages 9,13 & 15:
NOK 40,050
22 (A6)
W 96 x H 144 mm
Text page:
NOK 22,540
Pages 3,5 & 7:
NOK 31,000
Pages 9,13 & 15:
NOK 26,700
21
W 46 x H 144 mm
Text page:
NOK 11,270
Pages 3,5 & 7:
NOK 15,500
Pages 9,13 & 15:
NOK 13,350
25B
W 246 x H 107 mm
Text page:
NOK 42,262.50
Pages 3,5 & 7:
NOK 58,125
Pages 9,13 & 15:
NOK 50,062.50
24B
W 196 x H 107 mm
Text page:
NOK 33,810
Pages 3,5 & 7:
NOK 46,500
Pages 9,13 & 15:
NOK 40,050
23B (quarter page)
W 146 x H 107 mm
Text page:
NOK 25,357.50
Pages 3,5 & 7:
NOK 34,875
Pages 9,13 & 15:
NOK 30,037.50
22B
W 96 x H 107 mm
Text page:
NOK 16,905
Pages 3,5 & 7:
NOK 23,250
Pages 9,13 & 15:
NOK 20,025
21B
W 46 x H 107 mm
Text page:
NOK 8,452.50
Pages 3,5 & 7:
NOK 11,625
Pages 9,13 & 15:
NOK 10,012.50
15
W 246 x H 71 mm
Text page:
NOK 28,175
Pages 3,5 & 7:
NOK 38,750
NOK 33,375
14
W 196 x H 71 mm
Text page:
NOK 22,540
Pages 3,5 & 7:
NOK 31,000
Pages 9,13 & 15:
NOK 26,700
13
W 146 x H 71 mm
Text page:
NOK 16,905
Pages 3,5 & 7:
NOK 23,250
Pages 9,13 & 15:
NOK 20,025
12
W 96 x H 71 mm
Text page:
NOK 11,270
Pages 3,5 & 7:
NOK 15,500
Pages 9,13 & 15:
NOK 13,350
11
W 46 x H 71 mm
Text page:
NOK 5,635
Pages 3,5 & 7:
NOK 7,750
Pages 9,13 & 15:
NOK 6,675
15B
W 246 x H 36 mm
Text page:
NOK 14,087.50
Pages 3,5 & 7:
NOK 19,375
NOK 16,687.50
14B
W 196 x H 36 mm
Text page:
NOK 11,270
Pages 3,5 & 7:
NOK 15,500
Pages 9,13 & 15:
NOK 13,350
13B
W 146 x H 36 mm
Text page:
NOK 8,452.50
Pages 3,5 & 7:
NOK 11,625
Pages 9,13 & 15:
NOK 10,012.50
12B
W 96 x H 36 mm
Text page:
NOK 5,635
Pages 3,5 & 7:
NOK 7,750
Pages 9,13 & 15:
NOK 6,675
11B
W 46 x H 36 mm
Text page:
NOK 2,817.50
Pages 3,5 & 7:
NOK 3,875
Pages 9,13 & 15:
NOK 3,337.50
2015 Media Guide
9
Digital advertising
Precision influence
through digital
“When Wallem was looking
to promote our wide range
of maritime solutions to
shipowners and operators
- advertising online with
TradeWinds gave us the
flexibility to direct specific
messages to our various
client groups.”
Nigel Moore
GM Group Business Development, Wallem
Our websites reach over
1.658 million monthly
page impressions
31,000 monthly visits to
TradeWindsJobs site
Digital media creates numerous
possibilities, not just for influencing
large numbers of people, but also
controlling where, when and how they
see your ads.
122,837 monthly unique users
at our news site
Our constantly updated news websites
attract a big audience over and above the
newspaper, and our Chinese language
site offers you access to a huge market.
But beyond the numbers, digital offers
unprecedented precision in the way you
speak to these users.
Want your banner seen only in China and
Europe? Geographic targeting gives you
that control.
With keyword targeting you can deliver
your ads straight to people who’ve been
searching for related topics.
We also offer:
With geog
raphic
targeting
you can a
dapt
content t
o match y
our
audience
’s location
.
10
2015 Media Guide
- expandables
- rich media
- road bloc campaigns
With flexible sizes and frequencies,
you control every aspect of your digital
campaign, whether online, mobile or both.
Examples and rates*
International Website
tradewindsnews.com
1
2
2
3
2
1. Leaderboard
Size: 970 x 90px
CPM rate: NOK 645
2. Right column
Size: 180 x 150px
CPM rate: NOK 280
3. Middle strip
Size: 728 x 90px
CPM rate: NOK 210
Campaign examples
50,000 impressions: NOK 32,250
Campaign examples
Campaign examples
Chinese Website
tradewindsnews.com/cn
TradeWindsJobs
tradewindsjobs.com
TradeWinds Daily News Update
4
12
9
5
13
6
13
7
8
10
11
International
4. Leaderboard
Size: 970 x 90px
Per week: NOK 16,200
9. TradeWindsJobs top banner (all pages)
Size: 728 x 90px
Monthly rate: NOK 28,300
12. Newsletter leaderboard
Size: 600 x 90px
Weekly rate: NOK 19,550
5. Right column 1
Size: 180 x 150px
Per week: NOK 9,200
10. TradeWindsJobs rectangle (home
page)
Size: 300 x 250px
13. Newsletter right column
Size: 180 x 150px
11. TradeWindsJobs button (all pages)
Size: 120 x 120px
12. Newsletter leaderboard
Size: 600 x 90px
6. Right column 2
Size: 180 x 150px
Per week: NOK 9,200
7. Right column 3
Size: 180 x 150px
Per week: NOK 8,100
8. Middle strip
Size: 728 x 90px
Per week: NOK 6,500
Chinese
13. Newsletter right column
Size: 180 x 150px
2015 Media Guide
11
TW+ Magazine advertising
Spend more time with
our readers in style
When leading figures in shipping want to
know what their competitors are up to,
TW+ is the high-end publication they’ll
turn to and take time over.
An exciting addition to the TradeWinds
family, TW+ is a glossy high-end quarterly
packed with features exploring just what
makes top industry figures tick. With a
readership as prestigious as its subjects,
there’s no better way to reach the shipping
elite. And because it’s the type of magazine
people will keep, display and read at leisure,
this is messaging with influence that lasts.
“TW+ is one of the few shipping
publications that has wider
appeal in the business world
because of its focus on the
personalities that run the
industry.”.”
Tom Boardley
Marine Director, Lloyd’s Register
12
2015 Media Guide
Examples and rates*
Examples
1. Full page
W 280 x H 350 mm
Inside front or back cover NOK 135,200
Premium pages NOK 123,300
Standard pages NOK 105,800
1
2. Half page – horizontal only
W 280 x H 155 mm
2
3. One third page – vertical only
W 96 x H 350 mm
4. One quarter page – horizontal only
W 280 x H 80 mm
3
4
,
uence
fl
n
i
g
tin
For las ise in our
advert e style
at
corpor pt and read
ine, ke
ng
magaz er by shippi
g
for lon aders.
le
2015 Media Guide
13
TradeWindsJobs & Classified
Shipping’s global
noticeboard
To advertise jobs, vessels for sale,
events or announcements to shipping’s
key players and talents, why would you
go anywhere else?
Flexible and economic, ads come in a
wide range of sizes to suit your needs.
Reaching out to our readership of influential
shipowners, operators and managers means
your vessel for sale notices get results.
Talent is spotted and events are noted.
TradeWindsJobs website
For recruitment, find candidates your way
with flexible newspaper ads, targeted
emails, banners and our dedicated
TradeWindsJobs site.
31,000
Over
monthly visits to TradeWindsJobs site
Over
1.658 million
monthly page impressions
With our employer HR management tools
and candidate search/filter options, you’ll
always attract the best and the brightest.
14
2015 Media Guide
“When it comes to
our advertising
requirements,
and employment
opportunities,
TradeWinds continues
to be our first port
of call. This is
because they reach
a global audience
and constantly offer
a competitive and
excellent service.”
Nigel Richardson
Managing Director, Gibson Shipbroking
Examples and rates*
Increase
your ad
exposure
by advert
ising
on our fre
e-to-brow
se
TradeWin
dsJobs
website.
TradeWindsJobs
and Classified print
A. Calculate your advertising costs by
selecting the print rate per cm for the
number of columns width you require.
B. Then multiply that print rate by the height
in cm you want.
Example: 3 columns by 12 cm high
Full colour
12 x NOK 2,280 = NOK 27,360
per insertion
Examples (full colour rates)
1.
Width: 2 columns Height: 8 cm
NOK 12,160 per insertion
1
2
2.
3.
Print rates per cm in NOK
Width
Black Full colour
1 column 38 mm
520760
2 columns 80 mm 1,0401,520
3 columns 122 mm 1,5602,280
4 columns 164 mm 2,0803,040
5 columns 206 mm 2,6003,800
6 columns 248 mm 3,1204,560
3
TradeWindsJobs website
tradewindsjobs.com
Online listing
Place vacancies in the online job sections
for periods from a week to a month. Have
your ad highlighted as a top job to attract
your ideal candidates.
Featured ads
Make more impact with featured positions
in TradeWindsJobs Online. Choose size,
position and formats from banners,
rectangles and buttons.
Job listing
Per week
Per month
NOK 8,060
NOK 12,400
Top job listing
Per week
Per month
Examples
1. TradeWindsJobs top banner
(all pages)
Size: 728 x 90px
NOK 11,250
NOK 17,200
Online listing in addition to print
Per week
NOK 2,760
Per month
NOK 6,880
2. TradeWindsJobs rectangle
(home page only)
Size: 300 x 250px
1
2
3
3. TradeWindsJobs button
(all pages)
Size: 120 x 120px
2015 Media Guide
15
Technical information
and booking deadlines
Artwork for online ads
Artwork for print
Acceptable formats
GIF, moving GIF or Flash
Size
72dpi, Banner file size maximum 1 byte per
pixel.
Availability requests
All requests for availability will only last
24 hours.
Moving GIFs and Flash
Maximum 3 loops until refresh.
Expandable
The banner must contract on roll-off and
the page must be restored to normal after
banner contraction.
Overlays
These are creatives that run over content
of page. They can have a clear background
and so can appear to come straight out of
the page.
Headlines newsletter and mobile version
banners
Static GIFs, JPGs or PNG only. Flash not
acceptable.
Acceptable formats
PDF, EPS, PostScript, QuarkXpress,
Photoshop and Illustrator files. Files must
be in high resolution, (180dpi or more),
CMYK/Greyscale and fonts embedded or
outlined.
Please note that all Flash materials require
the ClickTAG to be embedded.
TradeWinds newspaper
Cancellations
By 2.00pm CET Friday one week before
publishing.
General conditions
Any complaints must be submitted no
later than 14 days after the insertion of the
advertisement. Liability for compensation is
limited to the cost of the advertisement.
TradeWinds assumes no responsibility for
errors in supplied artwork. Insertions may
be subject to alterations, due to technical
reasons.
Note that text appears jagged if produced
as a greyscale or CMYK picture so do not
supply black text made from four colours –
please just use black alone. Process colours
in small type or elements are more likely to
show misregistration on printing, therefore
we do not recommend font sizes less than
6 point. Bitmap or vector graphics produce
a sharp edge. For details on delivering copy
electronically, please contact your local
sales representative.
All advertising material should be sent to
the Production Department at:
[email protected]
Printing area
Maximum height of full ad: 374 mm
Maximum height of ad 4 columns wide or
less: 356 mm
Maximum width of full ad: 246 mm
Text page column width: 46 mm
Number of text columns: 5
Size restrictions may apply on page 3, the
back page and on Business Focus sections.
Please inquire.
Booking deadline
publication.
Cancellations
publication.
Finished material and copy
for type-setting ads
By 2.00pm CET Monday before publication.
16
2015 Media Guide
TradeWindsJobs
& classified
Printing area
Classified page column width:
1 column
38 mm
2 columns 80 mm
3 columns 122 mm
4 columns 164 mm
5 columns 206 mm
6 columns 248 mm
Number of classified page columns: 6
Maximum height of ad: 335 mm
Booking deadline
By 11.00am CET Tuesday before
publication.
Cancellations
By 11.00am CET Tuesday before publication.
Copy for type-setting ads
By 2.00pm CET Tuesday before publication.
Finished material
By 10.00am CET Wednesday before
publication.
TW+ Magazine
Printing area
Full page crop size: W 280 x H 350 mm
Full page bleed size: W 286 x H 356 mm
Printing requirements
All advertisements must be CMYK, 300dpi
and include 3mm bleed with crop marks.
Files must be produced in print-ready PDF
format with fonts embedded or outlined.
Booking and cancellation deadline
By 11.00am CET three weeks prior to
publication.
Artwork deadline
By 11.00am CET two weeks prior to
publication.
“TradeWinds is renowned
in the market for its
independent news.
That’s what gives it
its credibility. We
want Jotun to be
seen everywhere,
and TradeWinds is
everywhere. It reaches
our target audience,
not just locally, but
globally. That’s how
we know advertising in
TradeWinds is a good
investment.”
Siri Moldestad Sanna
Global Marketing Communication Manager, Jotun
2015 Media Guide
17
00
er 49,0 s
v
o
e
c
Influen 100 countrie
s in
e
reader deWinds, th
a
g
with Tr er in shippin
lead
s.
world
ntact u
o
C
.
s
new
Contacts
Oslo
Stamford, CT
PO Box 1182 Sentrum
N-0107 Oslo
Norway
Contact Ole Petter Wiik
[email protected]
Tel +47 22 00 12 00
1010 Washington Boulevard
2nd Floor
Stamford
CT 09601
USA
Contact Lee Denslow
[email protected]
Tel +1 203 324 2994
Bergen
Sandbrogt 5,
5003 Bergen
Norway
Contact Eva Hessen
[email protected]
Tel +47 55 30 22 37
Athens
Michalakopoulou 29
GR 115 28 Athens
Greece
Contact Marina Panopoulou
[email protected]
Tel +30 210 724 5541
London
25 Farringdon Street
11th Floor
London EC4A 4AB
UK
Contact Simon Mason
[email protected]
Tel +44 20 7029 4150
Shanghai
399 Jiujiang Road,
Room 703,
7F Huasheng Business Building
Shanghai 200001,
China
Contact Sally Yip
[email protected]
Tel +86 21 6329 6301
Singapore
The RiverWalk #04-04
20 Upper Circular Road
058416, Singapore
Contact Pranjal Borkotoky
[email protected]
Tel +65 6557 0555
[email protected]
www.tradewindsnews.com
Miura London: www.miura.gi

A trusted source of influence TradeWinds Advertising.

Transcription

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