KTSF Sales Flash - KTSF Channel 26
Transcription
KTSF Sales Flash - KTSF Channel 26
Vol.. IV, No. 3 What’s New NIGHT SHIFT RETURNS! KTSF Sales Flash The Autumn Moon Festival, a traditional observance of bountiful harvest, is celebrated each year in the Bay Area. One of the most important Asian holidays, it dates back to the Song Dynasty. This year San Francisco’s Chinatown hosts the 2006 Moon Festival on Sept. 23 and 24. The Silicon Valley Moon Festival takes place in Cupertino on Sept. 30 and Oct. 1. Contact KTSF Event Marketing expert Mike Moon to find out more about event opportunities - 415.468.2626, ext. 7307. and were reluctant to commit advertising dollars. The prevalent thinking was that Asians only patronized Asian-owned businesses and, therefore, mainstream US companies would never be by Michael Sherman, General Manager able to attract Asian customers. In order to dispel this widely-held belief, in 1986 KTSF On September 4, 1976 KTSF Television hired Gallup to conduct the first ever Chineselaunched in the San Francisco market and began language consumer study in the US. airing Chinese and Japanese programming. With The Gallup study clearly showed that Chinese this schedule, KTSF became the first television consumers essentially acted like all other constation in the country to broadcast programming sumers and placed importance on quality, conin Asian languages. venience, service and value. In categories such However, the KTSF story started 11 years as groceries and financial services most Chinese earlier when Lillian Lincoln Howell learned that were patronizing US owned stores and banks. the FCC was making a license available for a This study represented a major step for KTSF new commercial television station in the San since it demonstrated to advertisers that the Francisco market. She applied for the license Asian market was worth pursuing. and was successful in winning approval from the As soon as KTSF began attracting advertising, FCC. It was her intention to start a television Mrs. Howell reinvested the money in the stastation that offered programming to people that tion. KTSF was able to purchase a building in no other station was serving – specifically proBrisbane, which provided ample studio and ofgramming in minority languages. After a decade fice space. New programming was purchased of struggling to and new people get the station were hired. The on the air she biggest step, howfinally launched ever, was the KTSF in Septemlaunch of the ber of 1976. Cantonese Evening Mrs. Howell’s News on February struggles with 6, 1989. This prothe station didn’t gram, anchored by end with its Mei-Ling Sze, was launch. While the first live Chithere was a relanese newscast in tively long histhe United States. tory of Chinese The nineties and Japanese in saw continued the San Frangrowth as the Bay KTSF premiered the Cantonese Evening News in 1989 cisco area, the Area technology population was boom fueled imnot of sufficient size to attract advertisers. Her migration from China, Taiwan and Southeast commitment, however, was to serve these unAsia. KTSF responded to this expanded populaderserved markets and the lack of advertising tion by adding additional programming including did not deter her. For the next several years she more live news. KTSF also expanded its lineup funded the cost of running the station out of of originally produced in-language programming her pocket. and began to distribute this programming to Demographic changes in the eighties allowed other outlets in the U.S. her to expand her vision. When Filipino and Despite the growth KTSF has seen over the Vietnamese immigration increased, KTSF repast several years, one thing remains constant: sponded by adding new programming serving Mrs. Howell and her son Lincoln maintain the those communities. The number of hours dedioriginal mission of the station – serving undercated to Chinese and Japanese programming served markets. At a time when most media also increased during that period. Advertisers, companies are owned by large corporations, however, were still not interested in the marKTSF is fortunate to maintain its family ownerket. ship. Our 30 year celebration is really one of What we realized then was that advertisers honoring our dedicated owners and their unfailheld many stereotypes about the Asian market ing service to the Asian community. KTSF CELEBRATES 30 YEARS OF BROADCASTING ASIAN PROGRAMMING NIGHT SHIFT, KTSF’s popular youthoriented, late-night program, began its second season in June. Hosts Brian Tong, Pete Mar and Sabrina Shimada are back along with two new field hosts, Michelle Mokalla and Melanie Eusebio. The Emmy-nominated program airs Saturdays at midnight on KTSF and is also broadcast in the Seattle and Sacramento markets. NIGHT SHIFT continues its focus on live music performances and interviews, short films and feature stories. KTSF STAFF GARNERS AWARDS American Women in Radio & TV recently honored KTSF with Kudo Awards in three categories - Best Non-English Program:Talk Tonight, Best Non-English Host: Orlando Shih, Best NonEnglish News Anchor: Pei Chun Liao. Pei Chun Liao Coming August 8, at 8:00 pm... Xin Zui Da Jin Zhi, a costume drama/romance stars Nick Cheung, Yoyo Mung and Chae Rim. In Cantonese with Mandarin SAP, and Chinese subtitles. 3rd Quarter 2006 THE FROG PRINCE The Frog Prince is a magical love story. At its center is Shan Jun Hao (Ming Dao), the arrogant but charismatic manager of Senwell Hotels. He is about to marry his childhood sweetheart when he is involved in a car accident and loses his memory. Ye Tian Yu (Chen Chiao-en) is a beautiful but poor village girl with dreams of marrying a Prince Charming of her own. These two meet after Jun Hao suffers his accident and loss of memory. The twists and turns of this fairytale only begin here — as accidents occur and memory comes and goes, love begins to blossom! The Frog Prince stars Taiwanese idols Ming Dao (Matt Lin), Sam Wang and Chen PROGRAMMING NOTES Weekend Update Saturday 4:30 pm Cooking Program: Hong Kong Chefs Special (Cantonese with Chinese subtitles), begins July 22 6:30 pm Drama: Sounds of Color (Mandarin with Chinese subtitles), begins August 12 Sunday 6:30 pm Game Show: McDonald’s Minutes to Fame (Cantonese with Chinese subtitles), begins July 16 Weekday/Weeknight Update Monday - Friday Chiao-en and airs on KTSF starting July 26 at 9:00 pm, Mon. - Fri. In Mandarin with Chinese subtitles. HIT GAME SHOW DEBUTS SUNDAY NIGHT, JULY 16 McDonald’s Minutes to Fame, Fame, a #1 entertainment program from Hong Kong, debuts on KTSF Sunday, July 16, at 6:30 pm. Different contestants compete on each episode for prizes including $10,000 in cash! Contestants perform on stage until one of the judges hits a gong signaling an end to the performance. However, for every second on stage, the contestant receives a prize. McDonald’s Minutes to Fame airs in Cantonese with Chinese subtitles. Meet the KTSF Sales Team Ying Wang, Local Sales Representative, began her career at KTSF as Sales Assistant in 2004. She was soon promoted and now creates sales opportunities for local advertisers. Before moving to the US, Ying was a manager at the World Trade Center in China. She earned a Business degree at SF State after coming to the Bay Area. Ying speaks English and Mandarin and has studied Japanese. Contact Ying at 415.468.2626, ext. 7379, to learn how advertising on KTSF can help build your business. 1:00 pm Daai Drama: A Beautiful Life (Taiwanese with Chinese subtitles), begins July 12 8:00 pm Golden Selections Drama: Xin Zui Da Jin Zhi (Cantonese with Mandarin SAP, Chinese subtitles), airs August 8 - Sept. 22 9:00 pm Golden Selections Drama: The Frog Prince (Mandarin with Chinese subtitles), airs July 26 - Sept. 5 Airing on KTSF… TALK TONIGHT McDonald’s Minutes to Fame Since its debut in February, Talk Tonight, KTSF’s Chinese language late-night call-in talk show has continued to build its audience and develop a strong, devoted following. Hosted by former news anchor Orlando Shih, Talk Tonight presents a wide range of subjects and guests, recently including Ma Ying-Jeou, a potential presidential candidate in Taiwan’s next election. Nielsen ratings data shows that Talk Tonight viewership has increased by 54% over KTSF’s previous program in the timeslot, China Crosstalk. (Talk Tonight 2/13/06 - 6/16/06 vs. China Crosstalk 2/14/05 - 6/16/06, persons 18+). Talk Tonight airs live weeknights from 11:00 11:30 pm and is rebroadcast weekdays at noon. Client: PG&E Title: “Letting Go” Languages: Cantonese and Mandarin KTSF on the web Feedback/Subscription Requests Agency: IW Group For subscription requests or for questions, comments, & ideas concerning the KTSF SALES FLASH, contact Patty at [email protected] or call 415/468-2626, ext. 7308.
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