MOBILESERVICE GIVE `EM A TASTE

IN YOU R STO RE / BE N C H M A R KS / O U T D O O R S I G N S
PEDALING YOUR WARES
LEVY JEWELERS, SAVANNAH, GA // And there’s certainly no
reason to limit your advertising to motor vehicles. Levy Jewelers smartly outfitted a virtual fleet of pedicabs with its logo and
messaging for a mini-blitz shoppers in Savannah were certain to
notice.
GIVE ’EM
A TASTE
BRINKER’S JEWELERS, EVANSVILLE,
IN // And Brinker’s —
MOBILE SERVICE
GLENN BRADFORD FINE JEWELRY, PORT WASHINGTON,
NY // Typical billboards catch a lot of eyeballs, but they can
be expensive, and depending on your location, there may be a
limited number of prime open spaces on high-traffic roads. A
mobile billboard will also appear on those roads — and other
places, too.
146 I N STOR EMAG .COM | MAY 2 014
whose strong efforts
have landed them in
this section before
— takes it to a whole
new level: The store
also operates Cafe 111,
open for breakfast
and lunch, and connected to the store
by French doors.
(There’s a home boutique, too, Brinker’s
Etc.) It’s a perfect way
to draw diners who
didn’t realize they
wanted jewelry, too,
and to keep customers coming back.