February, 2012 - Art World News

Transcription

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Art World News
FEB RUA RY 201 2
THE INDEPENDENT NEWS SOURCE
WEST COA ST A RT &
FRA ME SHOW
A W I NNE R!
“Overall, the Wes t Co as t
A r t & Fr am e Sh o w was as
vibrant as I have seen in a
dozen years,” said J o h n
Ch es t er of Wi l d A p p l e of
the January trade-only
event in Las Vegas. Some
3,400 trade buyers
attended, a good number
more than last year, and
international was strong.
Full report, page 28.
STUDIO FINE A RT
SIGNS COREY WEST
St u d i o Fi n e A r t is now representing the mixed media
paintings of Corey West, a
California artist who has
garnered awards for her
artwork nationally, and internationally. See page 10.
A RTEXPO NEW YORK
GA INS MOMENTUM
Where else can you find 20
free educational seminars,
one-on-one information on
financing options for galleries, and see new artists
and artwork over a four-day
period? It’s all at Artexpo
New York, March 22–25,
where, at press time, about
250 exhibitors were signed
up. See page 20.
FORD SMITH GA L L ERY
A ND VININGS GA L L ERY
‘ TRA DING PL A CES’
“Trading Places” is a novel
event collaboration
whereby the two galleries
will each host a show in the
other’s venue in order to
purvey new art to their respective collector bases.
See story on page 16.
Scott White Contemporary Art is located in La Jolla, CA.
IS THE COST OF YOUR
LEASE TOO HIGH?
As the economy shows continuing signs of recovery, gallery
and frameshop owners are still seeing more advantageous
lease rates, as landlords struggle to fill vacancies. With the
biggest selection of space, more accommodating rates, and
flexible terms, business owners are finding that now is the
time to renegotiate their rent, leverage in bargaining with
relocate to a better space, landlords. Even if you do not
and even open a second lo- want to move or open a new
cation. Tenants are in de- location, industry experts are
mand, which means they are saying, now is the time to
also in the driver’s seat using pull out that lease and take a
their business and its suc- closer look at it—rethink the
continued on page 16
cess rate as a means of
QUOTE OF THE MONTH:
“We are definitely in an uptick
now, there is no doubt. People
who are here have come off a
strong two or three months.”
George Leeson, page 28
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INSIDE THIS ISSUE
DEPARTMENTS
A RTISTS & PUB L ISHERS
Pag e 10
FRA MING
Pag e 28
B USINESS INSIDER
Pag e 34
WHAT’ S HOT IN
OPEN EDITIONS
Pag e 38
OPEN EDITIONS
Pag e 39
B RA NDING
Pag e 40
COL OR TRENDS
Pag e 42
VOLUME XVII
ISSUE 2
Artexpo Gains
Momentum
WCAF Show A
Winner!
The Evolution of A
Poster Publisher
Artexpo New York features
free educational seminars,
one-on-one information on financing options for galleries,
and new artists and artwork
during the March 22-25
trade and consumer show.
Approximately 3,400 trade
buyers attended the 13th
annual West Coast Art &
Frame Show and National
Conference at its new
venue, the Mirage Resort &
Casino, Las Vegas.
Industry expert Tony Barrett
discusses the importance
and evolution of the poster
industry in an effort to better
prepare for changes, trends,
and innovation for the years
to come.
Page 20
Page 28
Page 34
What’s Hot in Open
Editions
Branding: Defining
The Core Message
Color Trends: Self
Expression in Color
In this month’s What’s Hot in
Open Editions, we feature a
variety of some of the best
selling images for the month
of January, as well as information on how to contact the
publishers.
In Part II of Ruth-Ann and
James Thorn’s Branding column, the emphasis is on the
importance of defining a
gallery’s core message and
how best to translate it
clearly to collectors.
The Color Marketing Group,
having noted the previous
graying of the color palette,
has since then unearthed
subtle changes in the palette
leading to brighter, clearer
colors.
Page 38
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Page 42
CAL ENDA R
Pag e 44
CL ASSIFIEDS
Pag e 45
A DVERTISER INDEX
Pag e 46
A r t w o r k f eat u r ed i s
“ A c c o l ad es ” b y
D E L L OR C O, a
g i c l ée o n c an v as
p u b l i s h ed i n v ar i o u s
s i zes b y A r t Tr ad i t i o n s ,
Wes t l ak e Vi l l ag e, CA .
Cal l (805) 496-7100, o r
g o t o : w w w. w l v a r t . c o m .
A RT WORL D NEWS
PA GE 7
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IN OUR OPINION
ARE YOU AFRAID
TO GROW?
acts in the art and
frame marketplace are
congealing to suggest
the opportunity to sell more
art and framing services is
expanding. And the rate of
the improvement is materializing in very visible ways.
Las Vegas in February has
become the Q1 bellwether
of our industry as both the
West Coast Art & Frame
Show (see coverage in this
issue) and the Winter Las
Vegas Market week captivated our industry and the
more broad home decor market. By a variety of measurements, both shows recorded
statistics not seen since prerecession levels. Double digit
increases were realized in virtually all aspects of the
shows as more people came
and bought more goods than
in years.
F
The frequency and sales
level at gallery shows across
the country is also notably
higher than in several years.
Good art plus good promo-
tion and selling effort is paying off in many regions of the
country. The public is seemingly getting more optimistic
of the future and comfortable
in spending money again.
A RT W ORLD N EWS
Ed i t o r i n Ch i ef
Man ag i n g Ed i t o r
In stark contrast to such
good news, there is an epidemic of amnesia that has
swept our industry among
retailers who have simply
lost their recollection of how
to grow their art gallery or
frameshop. Over the last
four years these business
owners have focused on surgically removing aspects of
their operations in an effort
“to do more with less” as a
means to survive. But now,
as the difficult times are
abating, many retailers have
seemingly lost their edge
to invest and grow. Certainly
a degree of cautious behavior and reluctance to spend
is understandable. However,
the mindset of retailers
needs to change with the
times and now trends seemingly are changing for the
better.
John Haffey
Publisher
Pr o d u c t io n Man ag er
Ed i t o r at L ar g e
Co lu mn i s t s
Sar ah Seam ar k
[email protected]
K o l een K af f an
[email protected]
Su e B o n a v e n t u r a
[email protected]
J o Yan o w -Sc h w ar t z
To d d B i n g h am
[email protected]
B ar n ey Dav ey
[email protected]
J o s h u a K au f m an
[email protected]
Co n t r i b u t i n g Wr i t er s
Pu b l i s h er
A s s o c i at e Pu b l i s h er
In f o r m at i o n Tec h n o l o g i s t
Gr eg Per k i n s
C r i s t i Sm i t h
J o h n Haf f ey
[email protected]
B r o o k s Ma l e
[email protected]
J o e Gar d el la
Ed i t o r i al A d v i s o r y B o ar d
Ph i l l i p Gev i k , Gallery Phillip, Don Mills, Ontario, Canada
St ev en Har t m an , The Contessa Gallery, Cleveland, OH
Ph i li p M. J an es, Arts Exclusive Inc., Simsbury, CT
Hei d i L ei g h, Animazing Gallery, SoHo, NY
Ru t h -A n n Th o r n, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eas t er n U.S. & In t er n at i o n al
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
[email protected]
Mi d w es t & Wes t Co as t
Brooks Male, Associate Publisher
Phone (847) 705-6519
Fax (203) 854-8569
[email protected]
Art World News (Volume XVII, Number 2) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: [email protected] or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PA GE 8
A RT WORL D NEWS
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ARTISTS & PUBLISHERS
Studio Fine Art Signs Corey West
Reality TV at Martin Lawrence Gallery
Studio Fine
Art, Westlake Village,
CA,
has
signed California-based
artist Corey
West and
will represent
her
mixed media
on canvas
work. Incorporating layers of ink,
acrylic, soft
pastel, and
p a p e r s , “April Showers” by Corey West is a mixed
along with media on canvas measuring 36 by 36 inches.
found objects, West’s paintings feature patterns and texture. Retail
prices range from $500 to $4,500. For more information,
phone (888) 403-2089 or visit: www.studiofineart.com.
Two of the newest cast
members of the reality TV
show Real Housewives of
New York, fashion designer
Heather Thomson and author Carole Radziwell,
stepped out to enjoy an exhibit at Martin Lawrence
Gallery in SoHo of new
works by Robert Deyber.
The show, “Man and
Beast,” was well attended,
successful sales-wise, and
to add to the fun, filming
took place during the event
for the TV show’s upcoming
season. Deyber’s stone lithographs retail for $495 to
$595, his paintings for $5,000$25,000. Call Chalk & Vermilion
Fine Arts at (203) 869-9500,
www.chalk-vermilion.com.
Wild Apple Debuts Candra Boggs
Wild Apple has signed Candra Boggs
and is publishing her
work as open edition
prints. The Ohio
artist and teacher
transforms the joy
and peaceful feelings she gets from
her children into her
paper mosaic artwork that she makes
from wood, paper,
ink, linoleum, paint,
glue, and sealer. “Blooming Meadows” by Candra
“I choose to create Boggs is an open edition print from
images that are de- Wild Apple, 27 by 27 inches ($27).
rived from free-flowing thoughts using a layering process of color,
texture, shape, and line,” she says. For further information,
visit Wild Apple, Woodstock, VT, at: www.wildapple.com
or telephone the company at (800) 756-8359.
PA GE 10
Photo: Rob Loud
At the Martin Lawrence
Gallery in SoHo, artist
Robert Deyber is joined by
Heather Thomson, a cast
member of reality TV’s
Housewives of New York.
Royo Fans Flock to New River Show
Over 150 fans of
Spanish artist Royo
attended the opening
night reception in
January at New River
Fine Art on Las Olas
Blvd., Fort Lauderdale, FL, for his
show “Miradas de
Royo,” where his
paintings and newest Royo, far left, and Margarita, his
print collection, the wife, far right, with collectors Jill and
Mujeres Suite, and Lou Bianculli at New River Fine Art.
accompanying book
Mujeres were presented. It was really, really nice,” said
gallery director Wissam Elghoul. “Royo dedicated paintings
and signed his books.” Two days later, the show opened
at New River’s Naples gallery, with Royo in attendance.
About 30 pieces were sold by the galleries, including close
to 20 of the prints. For more information on Royo’s work,
contact Triad Art Group Publishing, Romeoville, IL, at
(847) 590-9081, www.royoart.com. For New River Fine Art,
visit the website located at: www.newriverfineart.com.
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A&P
JB Berkow’s Multi-Panel ‘Sunrise’
“Sunrise” by JB Berkow, a portion of which is shown, is
made up of 23 30- by 15-inch panels that cover a space of
22 by 8 feet. In an edition of 10, each sets sells for $15,000.
New work by JB Berkow, artist and owner of Rosetta Stone
Fine Art Gallery in Jupiter Commerce Park, Jupiter, FL, was
featured in a February show “Realism: A Stringing Together
of Abstractions,” at Lighthouse Art Center Museum in
Tequesta, FL. As well as featuring collaborative works that
Berkow created with fellow artist Rita Shapiro, the show debuted JB’s first solo panel painting, shown above. For Rosetta
Stone Fine Art Gallery and the studio where both artists work,
call (561) 743-3340, www.rosettastonefineart.com.
Ford Smith’s Winning Rug Design
After recently entering into
an exclusive collaboration
with Wool & Silk LLC, supplier of deluxe hand-made
rugs, Ford Smith Fine Art
announces that a design interpretation of a Ford Smith
painting, “Reflection Sky,”
was awarded top honors
for Best Modern Design in
the Deluxe category at the
Carpet Design Awards
2012. A total of 211 carpet
designs from 26 countries “Reflection Sky” by Ford Smith.
were submitted to the competition at the Domotex show. Ford’s winning design is the
first of six to eight that will comprise the Ford Smith Collection with Wool & Silk ($3,000–$10,000). Visit: www.fordsmith
fineart.com, for Wool & Silk: www.woolandsilkrugs.com.
PA GE 12
Poems Art Signs Toddson
Poems Art
Inc. of Salt
Lake City,
Utah, has
s i g n e d
To d d s o n
w h o s e
work, from
the process
of creation
to the fin- Toddson’s “Puszta Pferde” from Poems Art is
ished prod- a 38- by 27-inch poster. Custom printing on
uct,
is alternate substrates is available.
intimately
connected with his fascination with the different layers that
make up a person’s life. It is the concept of the “story” that
draws Toddson to creating art from books and reclaimed
nostalgia. Not only is there a narrative to the book itself, but
there is also a story of the person who may have owned it.
For more details: www.poemsart.com or call (801) 747-1344.
Fazzino’s Black-and-White Phase
Charles Fazzino’s move back to
black-and-white began several
years ago with his works for Universal Studios on both Alfred
Hitchcock and Monsters. “Last
year, his New York piece,
‘Shades of the City,’ created
mostly at the request of our
French agents, hit a nerve with
collectors and sold out within a
few months,” says Museum Edition’s Julie Maner. On the heels
of that success, Museum Editions
releases “Moonstruck Over Manhattan,” silkscreen, 6 1/2 by 15
inches, in three editions: 100 on
grey, shown, and 100 on black
triple layered paper with
Swarovski crystal embellishments
($850), and 50 on aluminum
($1,100). Call (914) 654-9370 or
visit: www.fazzino.com.
“Moonstruck Over Manhattan” by
Charles Fazzino, 3-D silkscreen.
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Huckleberry Fine Art
Presents the art of Rob Gonsalves
and J. Scott Nicol
Toward the Horizon
by Rob Gonsalves
Giclée on Paper
7" x 14" $250
Midsize Giclée on Canvas
13.5" x 27" $750
Large Giclée on Canvas
22" x 44" $1700
Estate Giclée on Canvas
30" x 60" $3200
Mega Pop II
by J. Scott Nicol
Giclée on Paper
12.5" x 17” $250
Midsize Giclée on Canvas
27" x 36" $1300
Large Giclée on Canvas
36" x 48" $2200
12051 Nebel Street | Rockville, MD 20852 | 301.881.5977
[email protected] | www.huckleberryfineart.com
Artexpo Booth A105, A107
2/24/12
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A&P
Larson-Juhl Hosts Book Signing
R. Michelson Presents Kadir Nelson
A line snaked around
Larson-Juhl’s booth
at the West Coast
Art & Frame Show
as trade attendees
lined up to receive a
signed copy of a fantasy novel about a
small young dragon
that works in a cus- From left, illustrator Laura Reynolds,
tom frameshop. Enti- frameshop owner Luann Brainard of
tled The Very Littlest Backwoods Custom Framing, Red
Dragon. Exposing Wing, MN; and author Baer Charlton.
the mystery and
magic of a frameshop, the book is written by Baer Charlton
and illustrated by Laura Reynolds, both framers from Portland, OR, and Lexington, KY, respectively. With 254 pages,
in softcover ($14.99) and hardcover ($24.99), it is available
for sale in frameshops or at: www.theverylittlestdragon.com.
R. Michelson
Gall e r i e s ,
Northampton,
MA,
presents
the art of
Kadir Nelson,
in
honor
of
Black History Month
and Abra- “Abe’s Honest Words p. 22-23” is a mixed
ham
Lin- media measuring 20 1/2 by 15 inches.
c o l n ’ s
birthday. The exhibit features a selection of art from six of
the artist’s books, including a collaboration with film director
Spike Lee on the mixed media painting, “Abe’s Honest
Words p. 22-23” shown. Nelson is a two-time winner of the
Caldecott Honor Award, an NAACP Image Award winner,
and a four-time Coretta Scott King Award winner. For further information, telephone the gallery at (413) 586-3964 or
go to the website located at: www.rmichelson.com.
Homage to Chuck Jones Launched
Linda Jones Enterprises Inc., Tustin,
CA, introduces the
“Homage to Chuck
Jones” series of
original and limited
edition work by
artists such as Tennessee Loveless,
Eric Goldberg, Jeff
DeGrandis, James
Coleman, Mike Peraza, Bob Elias, Mike
Kungl, Tim Rogerson, Rodel Gonza- “Marvin Martian with Cerulean
les, and Jimmy Rays” is an acrylic on canvas by
Mulligan.
Craig Tennessee Loveless.
Kausen, president of
Linda Jones Enterprises and chairman of the non-profit
Chuck Jones Center for Creativity, says, “This is Chuck
Jones’ centennial year and to celebrate I’ve approached individuals who range from well-established internationally collected artists to newly emerging ones whose work I have
admired to create original works of art that are inspired by
the life, career, and art of Chuck Jones, my grandfather.”
Phone (800) 660-7791 or: www.lje.com.
PA GE 14
Artist JD Schultz’s Art Raises Funds
Los Angeles-based
artist
JD
Schultz recently had
his painting
depicting
Paul
McCartney in
a painting “Raising the Bar” by JD Schultz helped
titled, “Rais- raise money for MusiCares at a recent event
ing the Bar” honoring Paul McCartney.
that
was
auctioned at a benefit gala for MusiCares. The acrylic on
Plexiglas raised $15,000 for the GRAMMY Awards’
non-profit organization that provides financial, medical, and
personal emergency assistance to the music community.
Paul McCartney is also the 2012 MusiCares Person of
the Year honoree. For more on the organization: www.
grammy.org/musicares. For details on the artwork of JD
Schultz, a self-published artist based in Hollywood Hills, CA,
phone (323) 839-5560 or go to: www.jdshultz.com.
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FORD SMITH GA L L ERY
A ND VININGS GA L L ERY
‘ TRA DING PL A CES’
ROSWELL, GA—“Trading
Places” is a novel event collaboration between gallery
owners Cristi Smith of Fo r d
Sm i t h Gal l er y in Roswell and
Gary Handler of Vi n i n g s
Gal l er y in nearby Smyrna.
Each will host a three-day
event in the other’s gallery to
introduce their artists to a
new audience. “The real thrill
is purveying new art for our
own collectors, giving them
an opportunity to meet other
artists whom we hold in high
regard,” says Ms. Smith.
March 16 to 18, Ford Smith
Gallery will be transformed
into Vinings Gallery for a
Thomas Arvid show, and April
13 to 15 Ford Smith’s work
will be shown at Vinings
Gallery. Both artists will attend their respective events.
Shown is Ford Smith’s “Living
Free,” at top, and Arvid’s “It’s
a Long Night.” For more, visit:
www.viningsgallery.com and
www.fordsmithfineart.com.
PA GE 16
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IS YOUR LEASE TOO HIGH?
continued from page 1
space for less money, and and started to negotiate from
numbers and compare them she got lucky. Gallery 305K is there. Better rent equals
to the new going rate of your five times the size of The extra money to market the
neighbors. Some may think Gallery at Black Rock and for space.”
that since their renewal date a rate that she describes as
is not approaching, that they “obscenely low.” Alexander
Playing by the rules and
have to wait. That
doing your homework
is simply not true.
can help business ownIf market value in a
ers avoid making any
given area is lower
unfortunate mistakes.
than what a gallery
Heidi Leigh, co-owner
or frameshop owner
of Animazing Gallery,
is currently paying,
SoHo and Belcastel,
they have motivaFrance, was not action to renegotiate
tively looking for a new
their lease to a
space in New York, but
more competitive
noticed a prime location
rate.
Business
close to her previous
owners cannot wait
one, but on a highfor the better rate
trafficked corner of
to come to them,
Broome and Greene
they must take the
Streets, where the teninitiative to pursue Madelyn Jordon Fine Art relocated to a more ant was moving out.
it, and keep more visible space in Scarsdale, NY, and whose
Ms. Leigh went in and
of their own money rent is 40 percent less than its prior location. spoke to the leaving
in their pocket.
tenant and was offered
Salazar, owner of nine gal- to buy his lease for a $450K
For Eileen Walsh, owner leries in California, has been key fee because she was
of Gallery 305K, Bridgeport, able to grow so rapidly, due told it was a good deal and it
CT, the lull in the economy to seeking out high-end loca- was for 10 years. She then
worked to
found out that
her advanthe offer was
tage.
“I
too good to be
wanted to
true and she
change my
passed. “When
location to
a realtor’s sign
the other
went up, we
side of town
called, saw the
where I saw
space
and
m o r e
started negotiagrowth potions immeditential and
ately. Our timing
find a space
was great bethat
was
cause the marbigger and
ket was at a
with an aeslow.” For Madethetic that Alexander Salazar Fine Art Gallery, located at 640 Broadlyn
Jordon,
suited the way in San Diego, is a 2,000-square-foot, high-end fine art owner, Madelyn
kind
of salon featuring work by national and international artists.
Jordon Fine Art,
gallery that
Scarsdale, NY,
we are,” she says. Since tions at amazing rates. “At time was of the essence. In
January 2011, Ms. Walsh’s this time I have nine spaces January, Ms. Jordon moved
gallery was reopened, and and all of them required ex- her gallery around the corner
rebranded having been previ- tremely great rents,” he from its previous location
ously named The Gallery at says. “I asked the new land- that was the business’ home
Black Rock. Part of her lords to match my least excontinued on page 18
search was to get a bigger pensive rent per square foot
A RT WORL D NEWS
LaMantia-FEB12-3:Layout 1
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I n t r o d uc i n g Ca t h y N i c h o ls
If You Want To Get Lost
Follow Me
Home Is Wherever I’m With You
D a n ie l D e l Orf a n o
LaMantia Fine Art Inc.
Wonderful Tonight
The Center of Attention
1-866-638-1800
www.lamantiagallery.com/fineart
Meet them at Art Expo Booth #436
2/24/12
11:09 AM
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MMPI PUL L S THE PL UG ON
NEXT A RT CHICA GO 2012
RENEGOTIATING RENT
CHICAGO—After 30 years,
Art Chicago is no more. In a
statement, Mer c h an d i s e
Mar t Pr o p er t i es In c . said,
“After a thorough analysis of
the art fair landscape, MMPI
has determined not to move
forward with the production of
the 2012 edition of Nex t A r t
Ch i c ag o, and that Chicago
will not remain a primary
focus of its art fair business
activities.” The show, which
this year was to be a merger
of Art Chicago and Next
called Next Art Chicago, was
to take place April 27–29.
“While Chicago is home to a
thriving arts community, including galleries, world-class
museums, theaters, artsrelated organizations, along
with thousands of art enthusiasts, it is our conclusion that
the great majority of the art
fair market in the United
States has gravitated toward
the coasts. This is where we
will be reallocating our considerable resources,” MMPI’s
statement concluded.
for nearly eight years. “I relocated for a couple of reasons. First, my lease had
been up for the last two-anda-half years, right around the
height of the recession. Because of that, I was not anxious to extend the lease, not
knowing what the economic
situation was going to be for
the future. I was just able to
extend the lease for short
periods of time until I could
make a more long-term decision.” The longer Ms. Jordon stayed in her old
Ms. Jorlocation, the more she realdon felt that
ized that her business
already being
needed a change. What
k n o w n
made her decision easier
around town
was when the landlord de- Corrigan Gallery, Charleston, SC, is located as a successcided to increase the rent on off the corner of Meeting and Queen streets, ful business
her existing space that was in the historic area of town.
owner helped
already in need of renovaseal the deal.
tions. “An increase in rent, Every time you shake it up, “The fact that this is a small
as well as money needed to you get some new attention town and that I had already
fix the space, were just not as a result.”
been a known business perwhat I wanted
son may have
to do. So, I
played a role in
began to look
the landlord’s
at other opconfidence in
tions. A storeme as a tenfront opened
ant. She felt
up, around the
that I was a
corner, that
good choice
was much betas opposed to
ter,” she says.
them having to
“I liked the
take a chance
space a lot
on an unand the rent
known.”
was a 40% decrease in what
At the Santa
I had been
Fe, NM-based
paying. It was Animazing Gallery’s SoHo location is situated on the
GF Contempos o m e t h i n g highly visible corner of Broome and Greene streets.
rary,
timing
that I could
was also the
see the gallery living in, so to
Not all rents can be nego- key in acquiring the perfect
speak.”
tiated though. Ms. Jordon space for a sister location to
did notice that some land- its original gallery, Giacobbe
The move was a success, lords were not looking to Fritz Fine Art. When the
bringing in new and existing bargain with tenants, even as gallery across the street on
collectors. “I’m literally they sat on empty store- Canyon Road was closing, a
around the corner now, but fronts. She feels that she got deal was struck with the
what is funny is that we will lucky because she knew that landlord to acquire the space
get new people into the her new space was about to to create GF Contemporary.
gallery welcoming us to the become vacant. “I think it
neighborhood. Our existing was an easy transition for
Art Chicago, founded in 1981,
was headed by Thomas
Blackman from 1993 until
2006. During the ’90s, it was
referred to as “the nation’s
leading fair of 20th-century
art.” In 2000, it attracted 200
leading international galleries
to Navy Pier, but that number
dwindled and the show’s fortunes waned. In 2006, MMPI
stepped in hours before the
show’s opening to enable the
fair to continue on. The following year, MMPI launched
Artropolis comprised of Art
Chicago, an antiques show,
and Next with emerging art.
The MMPI Art Group includes
The Armory Show, New York;
Art Toronto, Volta in Basel;
Volta NY, and Art Platform
–Los Angeles. For more on
MMPI: www.mmart.com.
PA GE 18
clientele know that we have
moved and are finding it easy
to find us. It’s a small town,
but there are plenty of new
clients that we are meeting
with that had no idea we
were just around the corner.
the landlord and for me,” she
says. “The previous tenant
was leaving and I approached the landlord and offered to take it. Rather than
having to sit on a new vacancy, I came to them and
said, ‘here’s
my offer, take
it or don’t
take it.’ A bird
in the hand is
worth two in
the
bush.
They
were
willing to work
with us.”
A RT WORL D NEWS
2/21/12
5:15 PM
Page 1
FEB12-Artexpo page:Layout 1
2/24/12
L A MA NTIA FINE A RT’ S
PUB L ISHING PROGRA M
GROWS, NICHOL S SIGNED
NORTHPORT, NY—L aMan t i a Fi n e A r t , the publishing
arm of LaMantia Gallery, has
signed a second artist, Cat h y
Ni c h o l s . Last year, Dan i el
Del Or f an o was signed, and
by next year it is expected
LaMantia will be exclusively
publishing the work of four
artists. James LaMantia, a
partner with Robert Bluver in
the company, says they are
looking to soon separate the
gallery from the publishing
business. “The goal is to ultimately be strictly publishers
of fine art,” says Mr. LaMantia, who has been in the art
business for almost 30 years,
“but I have been wanting to
do the publishing end for the
last 10, and now I am just beginning to connect with the
right artists.” In looking for additional artists, Mr. LaMantia
will seek out those who tell
stories through their paintings, as do Del Orfano and
Nichols. Hence, when the retail and wholesale businesses
are separated, the publishing
entity will be known as
L y r i c al Fi n e A r t . Nichols’ “If
You Want to Get Lost Follow
Me” is shown. Her encaustics
on masonite will be published
as embellished limited edition
giclées, retailing for $1,000 to
$3,000. For details, call (866)
638-1800 or go to: www.
lamantiagallery.com/fineart.
PA GE 20
1:48 PM
Page 1
ARTEXPO GAINS MOMENTUM
Where else
can you find
20 free educational
seminars,
one-on-one information on
financing options for galleries, see new artists and
artwork over a four-day period—and get a free vodka!
It’s all at Artexpo New York,
says Eric Smith, CEO of the
trade and consumer show
taking place March 22–25
on Pier 92 in New York City.
At press time, about 250
exhibitors were signed up,
he said, including approximately 135 SOLO artists.
Among the exhibiting publishing companies and artist
representatives are Masterpiece Publishing, Chase Art
Companies, Classic Publications, Deljou Art Group,
Global Fine Art, Huckleberry
Fine Art, Thomas Kinkade
Company, Blazing Editions,
LaMantia Fine Art, Sammoun Fine Art,
Progressive
Fine Art, The
World of Ed
Heck,
and
Slaymaker Fine
Art.
prove
sales,”
s a y s
M r .
Smith.
“Every gallery in the
U.S. should be sitting
down with GE at the
show. Credit is opening up and as the economy improves people
will use it more.”
Citibank is also a sponsor of Artexpo, offering
a full range of banking
products such as
checking,
savings,
credit cards, debit
cards, investing, lend- Classic Publications presents
ing, and business serv- Pino’s “Before the Show,” an oil
ices. Other sponsors painting, 24 by 32 inches.
include
Minskaya
Vodka, Prohibition Distillery, tional offerings at Artexpo,
The New York Observer, which runs concurrently with
Free Arts New York, Fredrix the Architectural Digest
Artist Canvas, Sociéte Per- Home Design Show on Pier
rier, La Rosa Del Monte 94, include a panel discusWorldwide Movers, Pop- sion: 60 Tips to Help you Betchips, Palo Mamajuana, ter Run Your Gallery, Your
Staff, Your business, Your
life; Secrets for Successful
Event Marketing with gallery
veterans James LaMantia
and Andy McAfee; and a
panel discussion on The Relationship Between Artist &
Collector, moderated by Eric
Smith with Jennifer Harlan of
Chase Art Companies, Rick
Barnett of Artexpo, and Linda
Mariano of LM Art Marketing
& Licensing.
A
major
sponsor of the
show is GE
Capital who is
taking booth
space to promote financing
options for galleries. GE is
sponsoring a Maya Eventov’s “Floral Series,” an acrylic
VIP
trade painting measuring 20 by 20 inches, is
lounge where available from Progressive Fine Art.
interested galleries will also be able to Heavenly Organics, Vita
meet with representatives Coco, Bai, Interior Design
to discuss the financing Society, Deljou Art Group,
program tailored to the lux- New Wave Art, La Rosa Del
ury market. Offering cus- Monte, and Artexpo Studio.
tomers financing represents
Highlights of the educa“a huge opportunity to im-
Trade days are Thursday
and Friday, with Saturday and
Sunday trade and consumer
days. The preview party is on
Thursday from 4 p.m.–7 p.m.
on the show floor. Show hours
are: Thursday, Friday and Saturday, 10 a.m.–7 p.m.; Sunday, 10 a.m.–6 p.m. Contact
Mr. Smith at (216) 225-0962
or Rick Barnett, president,
business
developmen
group, at (831) 747-0112,
www.artexponewyork.com.
A RT WORL D NEWS
TCE-JAN12 Ad:Layout 1
1/16/12
1:23 PM
Page 1
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FEB12-Arnot page:Layout 1
2/24/12
2:01 PM
Page 1
SOUR A PPL E GA L L ERY
OPENS IN PHOENIX
ARNOT OPEN HOUSE DURING ARTEXPO
PHOENIX—Artist Dav i d
L i zan et z, whose open edition
prints are published by
Editions Limited, has opened
his own retail space So u r
A p p l e Gal l er y in Phoenix, AZ.
The 1,000-square-foot space
incorporates a working studio,
as well as the gallery which
exclusively shows Lizanetz’s
acrylic paintings that retail
from $150 to $2,500. “I have
been shown in galleries for
about 10 years, and this is my
first solo gallery, he says,
adding that people like the
novelty of watching him work.
“Seventy percent of sales
have been custom commissions.” To reach the gallery,
visit: www.sourapplegallery.
com or call (623) 582-9408.
Arnot Galleries on 57th
Street, New York, is hosting
a breakfast for galleries, designers, consultants, and architects that are interested
in viewing their collection of
original paintings by some
200 living and deceased
artists, as well as their limited edition print collection
by Luigi Rocca. “We decided this year to make our
Open House a breakfast
each morning over four
days, open to everybody in
the trade who is coming into
Manhattan for Artexpo New
York,” says Vicki Arnot. A
trade and consumer show,
Artexpo takes place on Pier
92, March 22–25, concurrently with the Architectural
Digest Home Design Show
on Pier 94. Mrs. Arnot, who
VETERA N DEA L ER
SA NDE WEB STER OPENS
A RT AT GREENHIL L
PHILADELPHIA—After closing the Sande Webster
Gallery a few months ago
after 42 years in business,
San d e Web s t er has
announced the beginning of a
new journey. The dealer who
is known for bringing many
African American artists into
the gallery scene, is now
operating A r t at Gr een h i l l ,
also in Philadelphia.
“We will be doing art consulting, shows, and lectures to
provide both the new collector, as well as the experienced,
with information about art,
artists, and archival framing to
protect their investment,” she
says. “This is the next step,
and I feel very excited about
what is happening,” she told
Art World News. To contact
her, call (215) 477-1425 or
visit: www.sandewebster
gallery.com. The address is:
6915 Greenhill Road,
Philadelphia, PA 19151.
PA GE 22
and showroom on their own.”
Where a sale is made, the
dealer will receive credit.
Also, when a transaction
takes place, the cab fare to or
from the pier will be credited.
Christian Nesvadba’s “Big
& Beautiful in Bouquet,” oil
painting, 36 by 48 inches.
is co-owner with her husband Peter of Arnot Galleries, says she is introducing the breakfast each
morning before Artexpo
opens because, “We are a
powerful source of
reasonably
priced
original paintings, predominantly by European artists, in a
variety of subject matter and style, as well
as limited editions,
and this offers dealers
and others in the interior design industry a
productive business
opportunity. Those in
the trade are welcome to bring clients,
or even send the
Luigi Rocca’s “Peking Diner,” original painting, 39 1/2 by 39 1/2 inches. client to our gallery
Arnot Galleries, five minutes by taxi or a 15-minute
walk to the pier, is open
Thursday and Friday, March
22–23, 8 a.m. to 5.30 p.m.
Saturday and Sunday, March
24–25, it is open 8 a.m. to
10 a.m., and then by appointment only by calling (212)
Guy Dessapt’s “Le Petit
Chemin,” oil, 20 by 24.
245-8287 or after hours,
(917) 570-7910. The address
is 250 W 57th Street, Suite
1014, between 8th Ave. and
Broadway. The M31 bus runs
from W 57th St. and Broadway to W 54th St. and 11th
Ave. close to Pier 92.
ARTISTS CHOSEN FOR BOMBAY SAPPHIRE SERIES
Artists Miguel Ovalle and
Lerone Wilson have been
chosen as the winners of the
2011 Bombay Sapphire Artisan Series program presented by Russell and Danny
Simmons’ Rush Philanthropic Arts Foundation. The purpose of the program is to
search for the finest undiscovered talent. With the
Bombay Sapphire company,
the foundation put together
a panel of experts to review
the 3,000 submissions from
across the U.S. and featured
gallery events in many cities
including Chicago, Atlanta,
and Boston. In each city, two
finalists were chosen to display their work at Scope Art
Fair during Art Basel Miami
Beach. From there, the two
winners were chosen. Ovalle
and Wilson’s work is now
being exhibited at the Rush
Art Gallery in New York
through March 16. Ovalle’s
installation “Dizmology” and
Wilson’s encaustic on wood,
“A Path through the Sky,”
were honored at the event’s
finale. For more details, visit
the websites: www.sapphire
artisanseries.com and also
www.rushphilanthropic.org.
A RT WORL D NEWS
1/16/12
10:23 AM
Page 1
PPFA A NNOUNCES
WINNERS OF ITS A NNUA L
FRA MING COMPETITION
LAS VEGAS—The Pr o f es s i o n al Pi c t u r e Fr am er s
A s s o c i at i o n ’s (PPFA) annual
framing competition were recently awarded in two categories: Print, in which the
competing framers were instructed to frame the same
piece of art, and Open, in
which framers were allowed
to frame any image, object,
item, or collection.
PRINT
First place:
Dean Cardenas & Chris Laune
Art Incorporated
San Antonio, TX
Second place:
Glenn Renick
Fastframe #518
Lakeville, MN
Third place:
Trevor Yates
Just Frame It
Gladstone, Australia
Popular Choice, sponsored
by Picture Framing Magazine:
Christopher Taylor
The Art Shop
Greensboro, NC
OPEN
First place:
Trevor Yates
Just Frame It
Gladstone, Australia
Second Place:
Lavonna Bonnie Dietering
Art Incorporated
San Antonio, TX
Third place:
Deborah Hill, MCPF &
Elizabeth Hellsen, CPF
Greenhouse Gallery
San Antonio, TX
Popular Choice, sponsored
by Picture Framing Magazine:
Lavonna Bonnie Dietering
Art Incorporated
San Antonio, TX
PA GE 24
2/24/12
11:16 AM
Page 1
RENEGOTIATING RENT
the rent. You would like to remain and ask for the landlord
to provide some relief in the
form of a rent adjustment.
Your case must have disclosure.”
may also be an option. Instead of signing a five-year
lease, a landlord may be
“The landlord made the
open to offering a two-year
move attractive to us by
lease with an option to
keeping the great rate the
renew for successive twoprevious owners had, as well
year terms. In this economy,
as being flexible and working
As an example, she notes a shorter lease may present
with us,” Sabine Hirsch, that if business is down fewer burdens on the busigallery director, says. “Busi- 20%, ask for a 20% reduc- ness. It does also pay to go
ness has been good and that tion for a year, or 50% for six into negotiations with an alis why we made the decision months. “There are many ternative location to fall back
to open a second location. It options, but you must be on if the landlord is not willhas been a great transition. prepared to prove that your ing to meet your needs. If
We have been able to seg- gross is down. In New York, they know that you are lookment the business and give we have a ‘good guy’ clause, ing at other properties, it
every facet of our inventory which is normal in all com- may make them think twice
its own space.”
mercial leases; it means, if about losing you as a tenant.
things fall apart, or do not Also, remind the landlord
Most landwhat your busilords are open
ness has to offer
to ideas—a
to the area. “An
much more
art gallery is a
appealing
wonderful destinaoption
to
tion that attracts
carrying
an affluent clienempty storetele,” Mr. Salazar
fronts each
says. “It is also
month.
It
tough and risky
may be useunless you have
ful to show
the extra money
the landlord
to support it duryour
own
ing low months in
business’
sales. Establishing
numbers bethe gallery as a
cause they Gallery 305K owner Eileen Walsh was able to relocate
brand that is wellmay
be and rebrand her gallery in a space that is five times the
known is impormore flexible size of her previous location and at a better rental rate.
tant in order to
to
work
talk about rents.
within your budget. For Ms. work out, the landlord keeps The landlord should equally
Leigh, she feels that her rep- the security deposit and you want your brand as you want
utation as a successful busi- both go on with your merry their space.” Ms. Walsh
ness owner in good financial lives. In many states, people agrees. “I have the ability to
standing helped her to ac- are asked to sign personally bring new tenants into the
quire her dream location. “If for leases that lock them into building and attract the kind
you have had a good paying paying for many years. But, of clientele that would imhistory, the landlord is going if a new tenant comes along prove the area, and the landto prefer you to stay—just be and is willing to rent at fair lord was able to identify
sure to do it in writing and market value, the landlord that.”
have it certified,” she must release the prior tenant
stresses. “In the letter, you from that ball and chain.
Outside of asking for a
must present a clear, logical That’s why it behooves them better rent, Lese Corrigan,
argument of why your rent to adjust the rent to fair mar- owner of Corrigan Gallery,
must be adjusted to accom- ket value.”
Charleston, SC, found that
modate the sluggish econshe was able to work with
omy, which has unfortunately
Successful negotiating, her landlord to ease the
forced you, the tenant, to means being prepared. stress of slow months. “I
come to terms with the real- Leverage is vital and use have not renegotiated my
ity that the location and hard your research of the market
work can no longer sustain in your area. Shorter terms
A RT WORL D NEWS
1/2/12
10:05 AM
Page 1
PMA HONORS CHRIS
PA SCHK E WITH
DISTINGUISHED
SERVICE AWA RD
JACKSON, MI—The Worldwide Community of Imaging
Associations, of which the
Professional Picture Framers
Association is a member,
honored three individuals with
the PMA Di s t i n g u i s h ed
Ser v i c e A w ar d during the
2012 PMA@CES at the Venetian Hotel and Resort in
Las Vegas in January. They
were B r en t B o w y er who,
with his wife Fran, has owned
and operated several retail
businesses having opened
their first one-hour photofinishing businesss in
Charleston, WV, in 1982;
L ar r y Car r i l l o , founder of
Shutterbug Camera Shops in
Santa Rosa, CA; and Ch r i s
Pas c h k e, a second generation professional picture
framer since 1970, artist, designer, educator, and consultant who operates her own
retail/commercial picture
framing and design business,
Designs Ink in Tehachapi,
CA. The award, recognizing
invaluable contributions to the
photo imaging industry, has
only twice been given to a
framer. Shown is Paschke’s
“Mountain Meadows,” original
encaustic on wood panel, 6
by 6 inches, with a 7- by 7inch float frame that is one of
a series of nine exhibited as a
24- by 24-inch wall grouping.
For the PMAI: www.pmai.org;
for Ms. Paschke’s Designs
Ink: www.DesignsInkArt.com.
PA GE 26
2/24/12
1:29 PM
Page 1
RENEGOTIATING RENT
tor, we have to be very quick
to see what works and
what doesn’t. We have to be
paying attention to what is
selling and what is not, and
then we must quickly make
the change. That is how we
knew it was time to create
a space for our contemporary
work. We look at a lot of
art and the beauty with this
is we have the business to
a point where all of our
artists are selling equally—
established and emerging
artists alike.”
pop-up gallery in one of their
empty spaces is a good thing
for bringing people into the
lease, but my property manarea. From the developer’s
ager and its owners have
perspective, they have this
been kindly lenient in the timempty space that they would
ing of receiving payments,”
love to receive a rent check
she says. “As my rent is
from, even if for a short pefairly high per square foot,
riod of time. It also breathes
but low overall for a monthly
energy into the area to have
payment in this area, and the
a gallery show with a high
owner assists with upkeep, I
profile artist who is there to
did not ask for a better rate.
meet collectors. I’ll take the
I think that success as a
space for two weeks and I
gallery owner can make it
get to introduce my artist’s
more difficult to have levework to a new group of
rage in nepeople. It’s win-win
gotiations!”
for everyone.” Besides creating new
Relocatsales leads, opening
ing into a
a pop-up gallery can
new space
also offer a way to
can be risky,
expand—if only for a
but also has
short period of time
many perks.
—with a small finanMs. Jordon
cial commitment. “I
was able to
don’t have to worry
move to a
about maintaining an
space with
overhead every month
more expowhich frees me up to
sure to her
spend more time and
town’s main
money on creating a
streets, has GF Contemporary, Santa Fe, NM, is situated across the buzz around the twolarger win- street from its sister location, Giacobbe Fritz Fine Art.
week event,” Mr.
dows, and
Vaswani says.
opened her inventory up to a
Some gallery owners have
new clientele. “We had to opened pop-up galleries in
In the end, whether a
spend a little more money to desirable areas as a way to gallery or frameshop owner
fix it up, but now it’s fresh extend their reach, and take renegotiates their lease, reand custom made for us. We advantage of opportunities locates, opens an additional
didn’t realize at the time, but for short-term leases. Nim location, or experiments with
the old space got tired.” Ms. Vaswani, owner of Road a pop-up, now is the time to
Walsh’s new location fit her Show Company, Las Vegas, investigate the market to
criteria to a tee. However, her finds that there are many op- make sure no opportunity
concerns were: Will people tions available to those want- has been missed. “Relocatbe willing to come to the new ing to open pop-up galleries, ing the gallery allowed
location? Will parking be and that has allowed him to us to freshen up our
available? Are her new neigh- occupy some of the most up- image,” Ms. Jordon concludes.
bors comfortable with draw- scale areas. Since 1997, Mr. “There may be a slight reing large crowds to the area? Vaswani has brought his ros- branding in that we are now
Is there existing foot traffic ter of well-known artists to focusing on certain parts of
and will the gallery be able to these spaces, creating excit- the business, such as utilizcreate its own?
ing events that draw large ing the new space in differcrowds. “We come in to a ent ways, tweaking what we
The idea to open a second high-end area, set up a show did before, as well as updatlocation, Ms. Hirsch says, with one of our big name ing the whole business and
came about from keeping artists, advertise the hell out giving it a fresh face.”
their eyes on the needs of of it, promote it on radio, TV,
the consumers. “From my and in newspapers. The land- Koleen Kaffan is Managing
point-of-view as gallery direc- lords know that having a Editor of Art World News.
A RT WORL D NEWS
9/6/11
11:31 AM
Page 1
FEB12 WCAF page 1:Layout 1
2/24/12
L A RSON-J UHL’ S NEW
CEO DREW VA N PELT
INTRODUCES CUSTOM
FRA MING EVENT ‘ B L A CK
IS COOL ! WHITE IS HOT! ’
LAS VEGAS—A special custom framing evening event,
hosted by L ar s o n -J u h l at the
West Coast Art & Frame
Show in Las Vegas, was introduced by the company’s
new CEO Dr ew Van Pel t . He
told the packed audience of
retail framers and other industry members that three-and-ahalf weeks into his new
position it has been “a great
pleasure to start to learn
about the business and all our
wonderful customers.” Ly n n
Fey , Larson-Juhl’s vice president of corporate identity,
then highlighted the exciting
and dramatic opportunities offered by pairing black with
white in custom framing treatments. The seminar demonstrated how beautifully
designed frames can be
made to last a lifetime.
Gr eg Per k i n s , Larson-Juhl’s
customer programs manager,
took attendees on an illustrated tour of the globe, describing how in a world of
color, black and white play
out. Not only can they be
used to frame all genres of art
from traditional to contemporary, but the resulting stylish
designs can increase profitability. To reach the company: www.larsonjuhl.com.
PA GE 28
2:25 PM
Page 1
WCAF SHOW A WINNER!
“The industry is back!” said doubt,” said George Leeson
Jay Goltz, Artists’ Frame of Image Conscious. “PeoService, of the West Coast ple who are here have come
Art & Frame
Show. “It’s
10
been
years since
I have seen
an entrance
like this,”
observed
Framerica’s
Gene Eichner, referring to the
enthusiastic
crowd
of
framing and
art retailers
waiting for
the show’s
o p e n i n g . Framerica’s Gene Eichner, left, and Josh
“ J a n u a r y Eichner right, and Dave Rosner, with the
has been company’s new Carbon Fiber and Aged Steel
very strong moulding collections shown.
among people I have spoken with in re- off a strong two or three
tail framing,” Mr. Eichner months.” Certainly, the
continued. Nasser Shotor- show’s new venue at the Mibani of Poems Art
Inc. concurred. “It
was the best
(show) opening in
several years. We
have seen new
faces, which is
good. That is what
we are looking
for.” John Chester
of Wild Apple
noted that people
working in his
booth didn’t eat
lunch until 5:30
p.m. on the first
day because they
were so busy. And
that, he said, is the
acid test for a
good show. “Overall the show seems
to be as vibrant as
I have seen in a Max Moulding hosted a 20th anniverdozen years,” he sary celebration with balloons and
said. “We are defi- breakfast. From left are: Allen Fang,
nitely in an uptick president; Audrey Liao, marketing dinow, there is no rector; and Scott LaJeune, VP sales.
rage Resort & Casino on the
Las Vegas Strip helped buoy
excitement. Overall, it was
a very positive show with
people looking forward to a
better year, new people
coming into the industry, and
retailers (some, not all) buying at last. Attendees were
in better spirits, on more
solid ground, no longer just
hoping to make it to next
month—some buying for
inventory.
“The show looks fabulous—there’s excitement
about the new venue,” said
Framerica’s Dave Rosner.
“In general, people are more
optimistic about the economy. We are seeing more
people who had a good
fourth quarter, so this is a
great time to have this
show.” He noted that among
those attending were people
who never usually go to a
trade show, but came to this
one. “They were not new
companies, but new people
to us who had been out
there.” International attendance was notable, with a
lot of Europeans from Germany, Italy, and the U.K., as
well as from Brazil where exhibitors see a lot of growth,
Honduras, Argentina, and
Mexico. OEMs and home
decor chain stores, who see
this as a very important
show, were there. “We have
seen more overseas visitors
than since the glory days of
2003–2005,” said Harriet
Rinehart of Bentley Global
Arts Group.
Approximately 3,400 trade
buyers attended the 13th
annual WCAF Show and
National Conference hosted
by Picture Framing Magazine—a good number more
A RT WORL D NEWS
2/24/12
WCAF SHOW
than last year. There’s lots of
good traffic!” said David
Merzin, president of Omega
Moulding who described the
mood as “optimistic enthusiasm.” Audrey Liao of Max
Moulding, which was celebrating its 20th anniversary,
said, “It is better than last
year and the feedback from
customers is very upbeat
and positive. They are looking forward to a better
year.” Craig Skeen of Haddad’s Fine Arts observed,
“Last year was an up year
for us. Not great but steady.
It is a slow process but
at last it is going in the right
direction.” “There is definitely a vibrancy in the air
and a feeling that the worst
has hopefully passed us
by,” said Larry Tolchin of
Classic Collections. “Buyers, both retailers as well as
those from major store
chains, appear upbeat.”
Danny Fletcher of Top Art
added, “The energy is better at all different levels
of customers which is encouraging.”
Retailers came to the
show to take classes—more
than 90 sessions led by experts in the art and framing
field were hosted by the
National Conference—see
what’s new, meet faceto-face with suppliers, look
for new equipment and
watch demonstrations, as
well as to network with
colleagues. Jay Davidson
Susanin of Palladio, a
Philadelphia custom frameshop and art gallery, said he
took a number of classes,
especially about business
enrichment.
One of the best, he found,
was Jay Goltz’s Pricing
Strategy. “Palladio has been
in business 10 years, and is
A RT WORL D NEWS
2:54 PM
Page 1
growing every year,
but I need to do better,” said Mr. Susanin.
Mark Richardson of
Richardson Gallery of
Fine Art in Reno, NV,
has attended the
show every year since
its inception in 2000.
“It’s important for me
to keep up-to-date
with new moulding designs and in touch with
what is going on in the
industry.” He came to
get new corner sam- Editions Limited artist David
ples and also took Lizanetz, left, by his print “Rotate I
classes. Josey Wise of of II,” upper left, with the comWise Designz, Everett, pany’s art director Todd Haile.
WA, in business five
years, was attending the Kaufman’s seminar on “Ten
show for the first time. “I Key Legal Issues Facing
needed a jolt of the industry!” Publishers, Artists, and
she exclaimed. Norah Lynne Framers Today” was also
and Alan Brown of Gallery on their agenda. Mr. KaufOne in Mentor, Ohio, came man also is a columnist for
to the show, in part because Art World News. David
they need a stretching ma- Marsh of The Framing Stuchine. “We thought this dio in Queenstown, New
would give us the opportunity Zealand, came all the way
to see the machine in action,” to the show “because I
Norah Lynne explained. Art have framing needs that I
law specialist and Art World can’t easily meet in New
News columnist Joshua Zealand, so I’m talking with
framing suppliers here.”
He came for
the
educational offerings
as
well. Returning to the
industry after
a long hiatus
was
Gayle
Eskanos who
has opened
a
custom
framing business, Outside
Purple,
in
Denver after
buying equipment for pennies on the
dollar from
stores going
Poems’ Nasser Shotorbani is pictured, far
left, in a meeting with customers in the new out of busialuminum booth that he designed and made
continued
for the Salt Lake City publishing company.
on page 30
FA STFRA ME PA RTNERS
WITH STONEMA SS TO
OFFER FRA NCHISEES
SOCIA L MEDIA TOOL S
NEWBURY PARK, CA—
Fas t f r am e USA , a privately
held company with about 180
franchises nationwide, is offering its franchisees a social
media program designed to
help them better stay in touch
with and inform their customers. The program, provided by StoneMass, a San
Diego-based online marketing
and product development
company, was launched during a two-day meeting hosted
by Fastframe for store representatives during the West
Coast Art & Frame Show in
Las Vegas. Kristine Faupel,
Fastframe marketing director,
says the main focus is on creating and fostering relationships with customers for life,
not just a one-time deal. “This
allows Fastframe franchisees
to strengthen customer relationships and engage in their
local communities. We encourage them to share their
framing projects via a Facebook business page, and tell
customers of local events and
charities that they are supporting.” Educational information on framing choices will
also be presented. Some of
the content will come from
StoneMass to keep the pages
fresh, and some from the
franchisees.
Approximately 20 franchises
signed up for the service, and
a webinar was planned in
early February to encourage
more to participate. Franchisees contribute to the cost
of the service; the amount
was not disclosed. For more
on Fastframe, visit: www.
fastframe.com; for StoneMass: www.stonemass.com.
PA GE 29
2/24/12
FRA MERICA DEB UTS
CA RB ON FIB ER
MOUL DING COL L ECTION
YAPHANK, NY—Fr am er i c a
unveiled its exclusive Car b o n
Fi b er moulding collection at
the West Coast Art & Frame
Show to much acclaim. The
product, developed with the
help of precision automotive
engineers, is designed for its
exacting sheen variations to
enhance artwork. The collection, with profiles ranging to 3
inches, has been termed “the
new black” in the design field,
according to the company’s
Dave Rosner. Call (800) 3726422 or: www.framerica.com.
L A RSON-J UHL L A UNCHES
DOMUS, A MODERN
META L L IC COL L ECTION
NORCROSS, GA—L ar s o n J u h l ’s Do m u s collection is
designed to compliment the
growing trend for unique
metallic finishes in today’s
home decor market. In a contemporary transitional style,
the simple slanted profiles
with an undulating texture are
available in five metallic
finishes. For more details on
the FSC certified collection,
visit: www.larsonjuhl.com.
PA GE 30
3:01 PM
Page 1
WCAF SHOW
Among its introductions, The FletcherTerry Company presness. “All of a sudden, things ented the Fletcher
turned around for a col- F-60, an entry level
league of mine who has a straight-line
cutter
framing business. I thought if retailing for $600.
he could do it, that I could “There are a lot of
too, and I let my old clients new framers coming
know that I am back.”
into the business,”
said the company’s
James
McNickle.
Trends
Crescent introduced
A plethora of new art and new colors in its Seframing-related products and lect Fabric matboard
equipment were introduced. lines including five
Among them were Framer- new colors in its Vin- James and Lynn Blakeway with
ica’s Carbon Fiber and Aged tage and Shimmer James’ panoramic prints of pro
Steel Collections; Max Moul- lines, six in its Luster sports and college stadiums shown.
Parchments,
and seven in its Clas- people in their tracks—they
sic Linens lines. To want ‘big’ and impactful. In
help its customers bet- general, there’s ongoing
ter understand its vari- demand for photography.
ous options in glazing, Butterflies are a very popuTru Vue presented a lar motif in a lively, optimistic
display of images that palette, and jewel tones.
in black light appear Optimism is what people are
blue when exposed to looking for.” Image ConUV energy, thus mak- scious had a very good reacing the point that Mu- tion to the poetic, contemseum Glass makes a plative and somewhat edgy
difference.
work of its Vietnamese artist
Dui Huyah. The company’s
Artwork
looked Brazilian Pop artist Lobo
fresher than ever. As
Wild Apple’s John
Wild Apple’s John Chester with
artist Silvia Vassileva whose “AbChester observstracted Florals in Purple” is shown. ed, “There’s a
huge appetite for
ding’s Milano with a look of new artwork. Life cycles
modern glamour and Riviera of art are shorter at rewith a modern zen feel; and tail. For us, doing new
Larson-Juhl’s Domus, a art all the time is the
modern moulding collection most important thing.
with metallic finishes, and And that is hard. It is a
Chambord, their newest little of an art treadmill,
watergilded collection with but also that is what
modern lines. New offerings makes it exciting. There
from NielsenBainbridge in- is the tension between
cluded Facets profile #65 in innovation and on-trend.
seven colors and Baci, an You want things that are
addition to the Palladio col- fresh and marketable.”
lection in an assortment of
metallics and two-tone colNiki Colley of Cana- Broadway’s Phantom of the
ors, as well as six new col- dian Art Prints and Winn Opera brought excitement to
ors in its Artcare Alpha Devon, brought a lot of NielsenBainbridge’s booth. PicEssentials line of matboard new art and new artists. tured are Jay Ritz as the Phantom
and a new line of Rustic Es- “Oversize prints in pho- with Mort Madison of Pinnacle
sentials archival matboard. tography have stopped Frames & Accents, Austin, TX.
A RT WORL D NEWS
Over 500 Panoramas!
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This panorama, photographed by James Blakeway, features the Chicago Blackhawks skating in front of a capacity crowd at the United Center in Chicago, Illinois. An Original Six™ franchise, the Blackhawks joined the National Hockey League® in 1926 and captured a number of Stanley Cup® Championships including the 2010 league title. Entering the 2011-12 season, the Blackhawks earned a playoff berth for three consecutive years, notching 3 of its top 10 regular season point totals in franchise history along the way. The Blackhawks played to capacity crowds and led the league in attendance for the 2010-11 season.
N e w Yo r k , N e w Yo r k –
This panorama, taken by Christopher Gjevre, highlights the Green Bay Packers playing a victorious Sunday night game at the historic Lambeau Field. The Packers home field was dedicated as City Stadium on September 29, 1957, and renamed Lambeau Field in 1965 in tribute to Curly Lambeau. In 2007, the Packers celebrated the 50th anniversary of the opening of Lambeau Field. The Green Bay Packers have won more championships than any other team in the National Football League. The Super Bowl trophy, awarded each year to the winning team of the the NFL’s championship game, was renamed in 1970 in memory of Vince Lombardi, legendary head coach of the Green Bay Packers.
S a n Fr a n c i s c o , C a l i f o r n i a
Ti m e s S q u a r e
This panorama of San Francisco was photographed by Christopher Gjevre. It captures a beautiful twilight view of downtown looking across San Francisco Bay, with the San Francisco-Oakland Bay Bridge to the left and the Golden Gate Bridge to the right. Featured downtown are a number of unique landmarks, including the world-renowned Transamerica Building with its pyramid shape. Further right is the famous Coit Memorial Tower on Telegraph Hill. Centered downtown near the water is the Ferry Building with its picturesque clock. Since the days of the Gold Rush, San Francisco has been a leading financial center, but its most important industry is tourism.
This panoramic photograph of Times Square was taken by James Blakeway. A cultural hub full of theaters, music halls and upscale hotels, Times Square is in the heart of the entertainment district, located in the borough of Manhattan in New York City. Formerly named Longacre Square, Times Square was renamed in 1904 and is located at the junction of Broadway and 7th Avenue, stretching from West 42nd to West 47th Streets. Times Square hosts the largest and best-known New Year’s Eve celebration in the world, marked by the tradition of lowering the ball from a pole on top of One Times Square which is centered in this panorama.
Chicago, Illinois
This aerial panoramic photograph of Chicago was taken by James Blakeway. Featured on the far left is Shedd Aquarium with Grant Park to its right, which lies on the waterfront behind the marina. Left of center is Willis Tower, Chicago’s tallest building with its multiple antennae and 110-floors. In the center of the photograph is the Chicago River adjacent to the 92-story Trump International Hotel and Tower. Upon completion in 2009, Trump Tower was the second tallest building in the United States with a height of 1,362 feet. In the foreground is Navy Pier, a popular visitor destination featuring shops, restaurants and a Ferris wheel ride.
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2/15/2012 2:13:15 PM
2/24/12
3:05 PM
Page 1
ART & FRAMING TRENDS
WCAF SHOW A WINNER!
WCAF SHOW
whose images are of bookcover abstracts and Ouida
Touchón, with work that has
an organic tapestry look.
Nasser Shotorbani said that
was a strong attraction with
his Marilyn image “Star”
and Elvis’
“Suspicious
Hotels have held off, and now
Minds.” At
they are pushing their
Editions
Limited and
franchise owners to remodel,
Studio EL’s
so that is good news!
booth a lot
Nasser Shotorbani,
of fun product was prePoems Art Inc.
s e n t e d
including
guitars and license plates as during the past year, the
artwork. In fact, music-re- hotel business opened up
lated imagery was quite nicely. “Hotels have held off
prevalent at the show. “It’s and now they are pushing
been a good pick-up for their franchise owners to
people,” said Joanne Chap- remodel, so that is good
pell. Landscapes were news.” Third and Wall,
abundant in
this booth,
too, such as
the Oregon
coastal
scenes of
William
Vanscoy
printed on
acrylic and
metal. Zen
landscapes
were a new
addition. It’s
a look that
Ms. Chapell Spinning the wheel in the Champions of
finds
the Conservation lucky draw at True Vue’s
h e a l t h c a r e booth is Jim Hayes, VP sales, with Deborah
and corpo- Frydrychowicz who, with her husband David,
rate sectors took over ownership last year of the Proud
want.
Fox Gallery in Geneva, IL.
Poems Art Inc. introduced new artists Toddson
PA GE 32
among its offerings, presented the collaborative
panel work of photographer Goltz said, “Everyone tells
Keith Morgan and artist me this is the best show
Randy Hibthere has
berd. Urban
been in the
city images
industry in
were much
years. I bein demand,
lieve the
and music
industry is
was
hot
starting to
here also
pick
up
with work
again, alby Joseph
though it
Cates. The
will probademand for
bly still be
big
canchallenging
vases was
this year
seen at Top
because of
Art’s booth
the presiwhere there
dential
was a focus
election.
on vintage
As soon as
nostalgia in- A display at Larson-Juhl’s
that
is
c l u d i n g custom framing evening event, over,
I
D y l a n Black Is Cool! White Is Hot!
think there
Matthews’
will be an
“Ride,” Cam Richards’ “Re- upswing in business.” Panvolve,” and Luke Wilson’s elists taking part were:
rendition of the American Richard Thompson, Internaflag titled “Allegiance.”
tional Moulding, Birmingham, AL; Kirstie Bennett,
As for colors, Larry The Framer’s Workshop,
Tolchin of Classic Collec- Berkeley,
CA;
Marty
tions’ focus was on gray. Horowitz
Gold
Leaf
“The line we introduced was Framemakers, Santa Fe,
based on compatibility of col- NM; and John Chester,
ors with the emergence of Wild Apple, Woodstock, VT.
gray as the upcoming furniture color,” he said. “Gray
The 2013 West Coast Art
was everywhere to be seen & Frame Show and National
at High Point International Conference takes place at
Home Furnishings Market, the Mirage Resort & Casino,
and our spring introductions Las Vegas, January 27–30.
are geared in that direction.” Visit: www.wcafshow.com.
In conclusion, when introducing the industry breakfast panel discussion, Jay
Report by Sarah Seamark,
Editor in Chief of Art World
News.
A RT WORL D NEWS
2/23/12
2:50 PM
Page 1
FEB12 Tony Barrett Opinion page 1:Layout 1
2/24/12
2:15 PM
Page 1
BUSINESS INSIDER
THE EVOLUTION OF A POSTER PUBLISHER
by Tony Barrett
Having spent almost 25
years in the fine art and
poster industry on both
sides of the
Atlantic
Ocean I was
slightly startled a couple
of years ago
to realize that
I was becoming a veteran
of the industry. I also realized
that many of the founders
and shapers of our modern
industry were mostly people
I knew personally. They include but are not limited to:
Harriet Rinehart, Joan Cawley, John Chester, Barney
Davey, Rob Gherman, Phil
Ginsburg, John Haffey,
Joshua Kaufman, George
Leeson, Leslie Levy, Bruce
Lieberman, Bruce McGaw,
Larry Winn, and of course
Robert Sher who introduced
me to most of these people.
There are many more people
who should take credit for
building our industry but I
have had the opportunity to
meet and get to know those
listed above, and I am grateful for their time and insight.
As I spent time pondering
the future of our business
model as we enter the digital age I also decided to take
an interest in where our industry came from. After all, I
thought, how can we figure
out where we are going if we
don’t know where we have
PA GE 34
been? I also began to think
of parallels between the
evolution of our industry and
other industries.
Lautrec, among others.
Toulouse-Lautrec is probably
my favorite of the early
founders as he was diminutive in size but highly colorful in life. He was an expert
in Japanese engravings and
collected Japanese art
avidly. I like to think he
played cards at the Moulin
Rouge with the ladies of negotiable affection with a
pack of Hanafuda playing
cards from Kyoto, but that
may be just wishful thinking
on my part.
I was fascinated
to discover for example that Ninttendo, the Japanese
maker of the DS
and Wii video game
console that my
seven-year-old son
Ethan is addicted to,
was not founded in the
1980s as I had suspected.
In fact, it was founded in
1889 in Kyoto Japan by a
Moving ahead in time and
man named Fusajiro Ya- space to the United States,
mauchi. The
company
manufactured
None of the industry
Hanafuda decfounders were afraid
orative playing
to jump in and change
cards which
translates as
things. Neither are we
“ F l o w e r
as we carry that torch on
Cards.” Who
into a new century.
knew
what
the company
would develop
into over a century later.
and in particular 1928 New
York City, two cousins
At the same time in Paris, named Aaron Ginsburg and
France, a man named Jules Ashley Leavitt formed a partChéret (often called the fa- nership to import art reprother of the modern poster in- ductions from Paris. We can
dustry) who had studied only wonder if those early
lithography in London, began consignments contained any
producing vivid colorful Hanafuda cards from Kyoto.
poster adverts for the music
hall and entertainment indusBy the 1930s the comtries. The posters became pany that became known as
so popular that they inspired Aaron Ashley was ready to
the birth of the modern start publishing. The first lithposter industry by such ograph reproduction was
artists as Henri de Toulouse- “Miss Pierce” by John Sin-
gleton Copley, licensed by
the Worcester Museum in
1932. The company’s first
impressionist reproduction
was “Luncheon of the Boating Party” by Pierre-Auguste
Renoir, published in 1939.
Later the company passed
into the hands of Philip Ginsburg the nephew of Aaron
Ginsburg. Philip finally retired in 2000 when he sold
Aaron Ashley to the Bentley
Publishing Group.
Throughout the 1970s
and 1980s the founders of
the modern industry sold
posters from their shops,
warehouses, and even their
cars, and printed litho
posters of top selling artists
10,000 at a run. Then in the
1990s came the Internet,
digital printing, and manufacturing of wall décor in China,
and everything changed
once again.
Robert Sher, one of the
founders of Bentley Publishing Group along with other
members of the Sher family,
began consolidating. The
company had begun with
Bentley House in the mid1980s and then, from 1998
to 2005, began consolidating other publishers. First
Rinehart Fine Arts, then
Aaron Ashley, followed
quickly by Leslie Levy Publishing and Joan Cawley
Gallery. A co-publishing
venture with Grand Image
A RT WORL D NEWS
1/12/12
1:46 PM
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FEB12 Tony Barrett Opinion page 2:Layout 1
2/24/12
2:20 PM
Page 1
BUSINESS INSIDER
EVOLUTION
added Grand Image posters
and Artfolio West, a designled brand, were also added
during that decade.
During the years that followed it was becoming
obvious that the stocked
lithographic poster model
was coming to an end. Not
only the proliferation of images and the customer demands for customization,
but the technology to begin
printing digitally in volume,
were all converging to another change point in the
industry.
January 1, 2011, Tony
Barrett acquired Bentley
Publishing Group from the
Sher family and merged it
with the Global Arts Group
founded by Grant Henley
PA GE 36
and formed the Bentley
Global Arts Group. Global
Editions, a premium museum line, became the
eighth publishing brand of
the newly merged company.
Now Bentley Global Arts
is poised to help guide the
path that the poster industry
takes as this new century
unfolds. Our goal is to create an art technology company. Gone are the days of
printing long runs of lithograph posters. Our line is
growing at the rate of several thousand images per
month. By the end of 2012
we should have almost
100,000 images under license. Those will be available in multiple sizes and
substrates meaning we will
have over one million skus in
our line. Imagine printing
10,000 copies of each of
those skus. We would need
a warehouse the size of
Manhattan to hold the 10 billion prints.
change things. Neither are
we as we plan to carry that
torch on into a new century.
With all the new technology though still comes a
sense of history. We must
not take for granted that
when we print and ship a
copy of Renoir’s “Luncheon
of the Boating Party” not
only are we building on the
legacy of Aaron and Ashley
but we are continuing a
process that started when
Toulouse-Lautrec sat and
played cards in the Moulin
Rouge, hopefully with a pack
of Hanafuda cards from
Kyoto. I doubt that we will
ever get to be the size or
scale of Nintendo or quite as
technology-driven, but we
should not be afraid to innovate or change our industry
when the time is right. None
of the industry founders
were afraid to jump in and
Forgive me if any of my
facts are off and feel free to
correct me if you know better. The accuracy of the
facts as related by myself or
the parties that I have drawn
these stories from may be at
times a little blurry. Nevertheless, this version of our
history is simply a prologue
to our future. Whatever we
can glean from that will
serve us well.
So here is to relishing in
the coming years of innovation and change!
Tony Barrett is co-CEO of
Bentley Global Arts Group,
Walnut Creek, CA: www.
bentleyglobalarts.com. Read
the company’s blog at:
blog.bentleyglobalarts.com.
A RT WORL D NEWS
1/10/12
11:35 AM
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WHAT’S HOT IN OPEN EDITIONS
New York Taxi I
“New York Taxi I” by Lobo
measures 36 by 24 inches
and retails for $35. Telephone Image Conscious,
San Francisco, at (800)
532-2333 for details, or:
www.imageconscious.com.
Here are the
best selling prints
from the month of
January.
Into the Light
“Into the Light” by Tony
Stromberg measures 36 by
24 inches and retails for
$30. Telephone New York
Graphic Society, Norwalk,
CT, at (800) 677-6947 or go
to: www.nygs.com.
Defined Lotus II
Modern Bloom
“Modern Bloom” by Wild
Apple Portfolio measures
36 by 24 inches and retails
for $27. Call Wild Apple,
Woodstock, VT, at (802)
457-3003 for more details,
or: www.wildapple.com.
Floral Salute
Assaf Frank’s “Floral Salute” measures 36 by 12 inches ($20). Telephone
Canadian Art Prints, Richmond, British Columbia, at (800) 663-1166 for further information, or visit the website located at: www.canadianartprints.com.
PA GE 38
“Defined Lotus II” by Patricia Pinto measures 12 by 12 inches and retails for $10.
Telephone SunDance Graphics, Orlando,
FL, at (800) 617-5532 for details, or:
www.sdgraphics.com.
Couch
“Couch”
by Greg
Constantine
measures 12 by
24 inches and
retails for $16.
For more
details, phone
Editions
Limited,
Emeryville, CA,
at (800) 2280928, or visit:
www.editions
limited.com.
A RT WORL D NEWS
FEB12-OE:Layout 1
2/24/12
3:47 PM
Page 1
OPEN EDITION PRINTS
SunDance Graphics
"Avian Postcard I"
by
Lanie Loreth
Image Size:
20” x 16”
Item #: 8760A
407.240.1091
www.sdgraphics.com
www.sundancegraphics.com
E-MAIL: [email protected]
9580 Delegates Dr. Orlando, FL 32837
Editions
Limited
“Flora”
by Robert Ginder
Image Conscious
“Poet’s
Walk”
by
Christie
Image Size:
36" x 24"
Retail Price:
$35
800.663.1166
www.imageconscious.com
Zhee Singer
Studio
10451
“Royal Carnation Flower
– Ashlin Red”
800.228.0928
413.664.0740
www.editionslimited.com
4090 Halleck Street Emeryville, CA 94608
New York
Graphic
Society
“Patchwork I”
by Judi Bagnato
Image Size:
26" x 26"
Retail Price:
$36
800.677.6947
www.ZheeSingerStudio.com
Haddad’s
Fine Arts Inc.
“ Vu e Hi s t o r i q u e
– To u r Ei f f el ”
800.942.3323
Fax: 714.996.4153
www.nygs.com
www.haddadsfinearts.com
129 Glover Avenue Norwalk, CT 06850
3855 E. Mira Loma Ave. Anaheim, CA 92806
A RT WORL D NEWS
PAGE 39
FEB12-Brand-Building page 1:Layout 1
2/24/12
3:09 PM
Page 1
BRANDING
DEFINING YOUR GALLERY’S CORE MESSAGE
by Ruth-Ann Thorn and
James Thorn
Part II
We are excited to continue
our journey in gallery brand
building! For those of you
just joining us, we have been
looking at why brand is important, what brand is, and
how to begin creating a
stronger, more effective
gallery brand. We established that every gallery has
a current brand—good or not
so good. We also established that the brand is what
others think about the gallery
(not necessarily what you
think your brand is). The current brand message may or
may not be consistent with
what the gallery wants to
convey. Branding is the overall message that a patron or
prospective buyer takes
away from the gallery.
To begin assessing your
current gallery brand, we
asked a series of questions
to help guide you in discovery of your current brand
message.
• What do your collectors
know about the gallery’s
brand now?
• What is the stable and familiar message of the
brand?
• What makes your gallery
brand different from other
galleries?
• What is your gallery brand
best at?
• How is your gallery brand
trying to affect your city,
state, country, and world?
PA GE 40
• Is your gallery brand message clear, defined, and
powerful?
• How do you define in
words what you want to
bring to the collector?
• What message does your
gallery décor and layout
send?
• What message does your
gallery location send?
• What brands are you associated with?
• Who are your neighbors?
will need to reach out to your
client base and create a nonintimidating environment to
ask questions. This is best
executed by hiring a research person that has experience in leading focus
groups. Do not have the
owners or members from the
gallery sit in on the focus
group(s). What you want to
extract is a candid response
to what they feel about your
gallery. (We all like to hear
Creating a solid brand for your gallery
begins with defining the core
message: Deals the gallery feels are
most important. Remember, building a
gallery brand is no longer an ideal...
it is a matter of survival.
• Where do your collectors
like to shop?
• Where do your collectors
socialize?
• How do you describe your
collectors’ demographic?
(Age, income, where they
live, where they play, children or not, conservative
or liberal, other.)
• What brands do your collectors shop?
Who is Your buyer? This
is the most crucial piece of
the brand puzzle! If we had to
choose only one area of research to focus our efforts
on, it would be to identify
first who the target audience
is and, second, what their
needs and desires are. You
the “good stuff,” however,
this is your chance to hear
the “less than positive stuff”
so that you and your gallery
can improve and meet your
patrons’ needs, wants, and
desires.) The information
should be as comprehensive
and exact as possible.
You should be able to answer these questions once
the research is completed.
• What do our collectors
“feel” that our brand message is?
• ...about the art that we
purvey?
• ...about our décor and
gallery layout?
• ...about the level of service we offer?
• ...our location?
• ...the people who work at
the gallery?
“feel” our brand is on a
par with (i.e. other retail
brands)?
• How do they “feel” our
brand compares with
other galleries?
“feel” about our website,
advertising, media, and
other forms of communication received?
Your research team
should explore and document your clients’ ideas regarding changes and improvements they “feel”
would better your brand.
They should also look for demographic patterns such as
age, gender, income, and
shopping habits (online and
off), where they live, children
or not, conservative or liberal, other. Truly understanding your clients, in addition to
having a realistic assessment of what your galley
brand offers, is invaluable in
assisting you in the development of better branding. This
knowledge will also provide
insight into how to best convey this message in an engaging, relevant, and consistent manner.
Once your current brand
ideals have been identified,
the road towards developing
an effective brand message
A RT WORL D NEWS
FEB12-Brand-Building page 2:Layout 1
YOUR GALLERY BRAND
begins. To ensure a successful outcome, the brand’s
current strengths and weaknesses need to be evaluated. If the resources are
available, research should
also involve extensive observation into the brand’s industry, its history, the current
market picture, and potential
growth and direction.
What is Your Gallery’s
Core Message? Creating
a solid brand begins with
defining the core message—
ideals that the gallery feels
are most important. For instance, a gallery might project its core values to include
A RT WORL D NEWS
2/24/12
3:19 PM
Page 1
longevity, integrity, beauty,
and customer service. These
ideals are most likely never
publically conveyed but they
are evident in every aspect
of the gallery’s day-to-day
business procedure. The entirety of the gallery should reflect and support the core
message from client services, to marketing, to website design, to the treatment
of its employees and gallery
partners. The core message
should be conveyed consistently in every point of contact with the prospect or
buyer.
Developing a Brand
Statement: From your research, development of the
brand statement com-
mences. The brand statement is a promise. It states
that if you become a customer of our gallery, we
promise that this or that will
occur, whether it is the satisfaction from collecting art, to
the services the gallery provides, or the overall gallery
persona. The brand statement must be clearly understood, engaging, presented
in the right context for relevancy, and offer a solution to
the target audience’s current
wants and needs.
In part three of our fourpart series on Gallery Branding we will explore: Value, Experience, Presence, Awareness, Positioning, and Pricing. As you identify how to
enhance your customer experience, you can actively implement your own, unique,
brand that is both powerful
and profound thus resulting
in more market share. Remember, building a gallery
brand is no longer an ideal...
It is a matter of survival.
James and Ruth-Ann Thorn
own four retail galleries located in San Diego and Las
Vegas. They have been leaders in the art industry for
nearly 25 years conducting
sales training seminars and
teaching gallery management
nationally and internationally.
For more on how to successfully own and operate your
branded gallery, contact the
Thorns at (619) 895-3027.
PAGE 41
NOV11-Color page 1:Layout 1
2/24/12
3:55 PM
Page 1
COLOR TRENDS
SELF-EXPRESSION IN COLOR
by George Iannuzzi
glam towards colors with
The Color Marketing Group, longevity. For manufacturhaving noted the previous ers, this will mean fewer
graying of the color palette, SKUs in color introductions
has since then unearthed so the colors selected have
s u b t l e
changes in
the palette
leading to
b r i g h t e r,
clearer colors. “Selfinflicted
optimism” is
the operating philosophy of many
consumers
who
are
choosing
colors that
will enhance
Photos courtesy of Calico Corners & Dutch Boy Paints
their lives
Frivolous
is out. Upbeat and realistic are in.
and lift them
out of frugal Honey Moon, inspired by hardworking honeyf a t i g u e . bees, is reminiscent of warm, worn leather.
Consumers
watch HGTV, read shelter to be spot on.
magazines and the design Other drivers were:
blogs to realize an eclectic • Reconnecting with yourand more personalized apself, your family and your
proach to home décor. The
past.
democratization of design • Environmental and world
makes everyone with a comcrises have confounded
puter a would-be designer.
us. We are re-evaluating
and deciding what is releAuthentic consumerism is
vant to our lives.
where we found real value • Events such as the oil
and beauty in natural materispill in the Gulf, the Great
als with all their imperfecRecession, the Tsunami
tions. We also see a mixing
in Japan and other natural
of styles and self-expresand man-made disasters
sion, taking things out of
have shaken our world.
context.
Colors from these influFurthermore, customers ences have manifested in
are moving from glitz and the following way: Real colPA GE 42
ors, grounded in nature,
faded, patinated, rusted,
calcified—add warmth—and
ground products based on
these colors. Anything goes!
The colors in combination
are as important as the colors themselves. We are
choosing to be optimistic in
the face of difficulty. We
need feel-good colors that
lift our spirits and remind us
that, despite the predictions
of Stephen Colbert, our
worst fears are unlikely to be
realized. Colors that represent escapism and fantasy
are essential to our lives.
The Color Marketing Group,
founded in 1962 and based
in Alexandria, VA, is an international association of color
design professionals. CMG’s
major focus is to forecast
the direction in which color
is developing across multiple
industries. George Iannuzzi
is CMG’s VIP of PR. For information on CMG, visit:
www.colormarketing.org or
contact the director, Sharon
Griffis, at (703) 329-8500,
[email protected].
SAYING IT
WITH P’ZAZZ!
Color Marketing Group
members add P’Zazz to office, retail, and hospitality
designs. P’Zazz is not your
ordinary purple; it’s energized, it’s sassy, and it’s a
little burlesque—a strong
red-purple with a wink to
Hollywood.
As the last
color in a
rainbow
spectrum,
purple is
viewed as
an exclamation mark
in color discussions.
With a life
all of its
continued
on page 43
A RT WORL D NEWS
NOV11-Color page 2:Layout 1
2/24/12
P’ZAZZ!
own, P’Zazz is also the
very popular
accent
to
breathe new
life into the
“proper”
contract colors. Mixing
well
with
classic colors, expect
it to adorn
feature
walls, as well
as accent
soft furnishings, and bring a fresh look
A RT WORL D NEWS
4:01 PM
Page 1
to standard hues such as
beige, navy, and grey. Spice
it up with a red accent, pair
it with green to symbolize
P’Zazz casts a royal look
when embracing gold and
pink champagne, and success when paired with silver
trophies. And, if you want to
punk it up a bit, mix it with a
rainbow of blacks or orange.
No matter the setting,
mood, or style, a space can
always use a little P’Zazz!
spring and new growth.
P’Zazz adds splash to
cultural events, international
hospitality, and the team colors for sporting events.
When we think of purple we
can remember Cleopatra’s
purple sails going into the
sunset.
This fine glass piece is by
Dale Chihuly from his
“Macchia” series known
for its innovative use of
color. Note the rich blue
exterior alluringly contrasting with the magenta interior and its warm yellow lip.
PAGE 43
FEB12-Calendar:Layout 1
2/24/12
3:27 PM
Page 1
CALENDAR
March 7–11: Scope New
York, Scope Pavilion, 57th
Street at 12th Avenue, New
York. Call (212) 268-1522
or: www.scope-art.com.
March 7–11: The Art
Show, Park Avenue Armory,
New York. Art Dealers Association of America. For details, call (212) 488-5550 or
visit: www.artdealers.org.
March 8–11: The Armory
Show, Piers 92 & 94, New
York City. The Armory Show
Inc. Phone (212) 645-6440,
www.thearmoryshow.com.
March 22–25: Artexpo
New York, Pier 92, New
York City. Call Eric Smith at
PA GE 44
(216) 916-9321 or Rick Barnett at (831) 747-0112 or go
to the website located at:
www.artexponewyork.com.
Marina Jacks, 2 Marina
Plaza, Sarasota, FL. For details, visit: www.expoships.
com or call (239) 949-5411.
March 22–25: Architectural Digest Home Design
Show, Pier 94, New York
City. Produced by Merchandise Mart Properties Inc.
Visit: www.archdigesthome
show.com, (800) 677-6278.
March 30–April 1: Frame
Art Expo, Rome, Italy. Organized by Publifiere SRl. Visit:
www.frameartexpo.com,
(011-39) (0) 545-23107.
March 23–26: Art Naples,
Naples International Pavilion,
Naples, FL. International Fine
Art Expositions. Call (239)
949-5411 or visit the website: www.artfairnaples.com.
March 29–April 2: Art
Sarasota, aboard SeaFair,
April 18–22: The Affordable Art Fair New York City
at 7 West, 34th St., near 5th
Ave. Visit: www.aafnyc.com
or call (212) 255-2003.
April 19–22: The Toronto
Affordable Art Fair, presented by the Toronto Art
Expo, Metro Toronto Convention Centre. Call (866)
228-4238 or visit: www.
torontoartexpo.com.
April 21–26: International
Home Furnishings Market,
High Point, NC. Telephone
(800) 874-6492 or visit:
www.highpointmarket.org.
May 3–6: Red Dot New
York, 82 Mercer Street, between Spring and Broome in
SoHo. Produced by George
Billis. Call (917) 273-8621,
www.reddotfair.com.
May 3–6: PULSE New
York, Metropolitan Pavilion,
125 W 18th St., between
6th and 7th Ave., New York.
Call (212) 255-2327 or visit:
www.pulse-art.com.
A RT WORL D NEWS
FEB12-Classifieds:Layout 1
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3:36 PM
Page 1
CLASSIFIEDS
SERVICES
Bittan Fine Art
WE BUY ART!
Looking for ends of editions, close-outs
and mixed bag inventory of limited
edition prints. Will consider original
paintings as well. Let us turn your
unsold inventory into $$$.
We need volume art for auction dealers.
Please e-mail information to:
[email protected]
Reference in e-mail subject “art for sale”
For Amazing Deals
on your next art purchase visit:
www.bestartauctions.com
NO RESERVE AUCTIONS
A dve r ti sin g in
ART WORLD NEWS
is a cons tant r emind er of wh o yo u are,
wh at yo u do a nd ho w yo u c an be re ac he d.
P ho ne (2 03 ) 85 4-85 66
A RT WORL D NEWS
PA GE 45
FEB12-Index:Layout 1
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ADVERTISERS
COMPA NY L ISTING
PHONE
PA GE
Artexpo New York ............................................................23
COMPA NY L ISTING
PHONE
PA GE
The Moss Portfolio............................................................4, 5
Arnot Galleries ..................................................................48
New York Graphic Society ..................................................39
www.artexponewyork.com
www.arnotart.com
212.245.8287
Art & Coin TV....................................................................43
www.artandcointv.com
424.212.8423
Barney Davey....................................................................36
www.barneydavey.com/AWN
Blakeway Worldwide Panoramas Inc. ..................................31
www.panoramas.com
800.334.7266
Classic Publications ..............................................................6
www.pinoart.com
201.541.9112
Crown Thorn Publishing ......................................................19
www.crownthornpublishing.com
619.895.3027
www.pbuckleymoss.com
www.nygs.com
800.430.1320
800.677.6947
Park West Gallery ..............................................................41
www.parkwestgallery.com
800.521.9654
Parrot Digigraphic Ltd. ..................................................8, 45
www.parrotcolor.com
877.727.7682
PB&H Moulding Corporation ..............................................45
www.pbhmoulding.com
800.746.9724
Pease Pedestals ................................................................44
www.peasepedestals.com
847.901.4440
DUAIV ..............................................................................25
Progressive Fine Art............................................................11
Editions Limited............................................................37, 39
Sagebrush Fine Art ............................................................33
Elected Artworks LLC ..........................................................25
Studio Fine Art ....................................................................9
www.electedartworks.com
www.editionslimited.com
www.electedartworks.com
561.422.4317
800.228.0928
561.422.4317
Fotiou Frames ....................................................................27
www.fotiou.com
800.668.8420
Framerica ..........................................................................1
www.framerica.com
800.372.6422
Haddad’s Fine Arts Inc. ......................................................39
www.haddadsfinearts.com
800.942.3323
Huckleberry Fine Art ..........................................................13
www.huckleberryfineart.com
301.881.5977
Image Conscious. ..............................................................39
www.imageconscious.com
800.663.1166
LaMantia Fine Art Inc. ........................................................17
www.lamantiagallery.com/fineart
866.638.1800
Larson-Juhl ......................................................................2, 3
www.larsonjuhl.com
800.438.5031
ADVERTISING SALES
INFORMATION
Eas t er n U.S. & In t er n at i o n al
John Haffey,
Publisher
Phone 203.854.8566
Fax 203.854.8569
[email protected]
Mi d w es t & Wes t Co as t
Brooks Male,
Associate Publisher
Phone 847.705.6519
Fax 203.854.8569
[email protected]
For more advertising information,
visit us online at...
w w w .a r t w o r l d n e w s .c o m
PA GE 46
www.progressivefineart.com
www.sagebrushfineart.com
www.studiofineart.com
800.487.1273
800.643.7243
818.889.2000
Sun Dance Graphics ..........................................................39
www.sundancegraphics.com
407.240.1091
The World of Ed Heck ........................................................15
www.edheck.com
347.249.2523
Thomas Charles Editions LLC ..............................................21
www.thomascharleseditions.com
623.582.4500
Wellspring Communications ................................................47
e-mail: [email protected]
203.854.8566
Wild Apple ......................................................................35
www.wildapple.com
802.457.3003
Zhee Singer Studio ............................................................39
www.zheesingerstudio.com
413.664.0740
Open Edition Prints, Page 39
Classifieds, Page 45
Art World News, (ISSN 1525 1772) Volume XVII,
Number 2, is published 10 times a year by Wellspring
Communications, Inc., 143 Rowayton Ave., Rowayton, CT
06853. (Phone 203.854.8566) (Fax 203.854.8569).
Single copy price $10.
Send address changes to:
Art World News, P.O. Box 129, Rowayton, CT 06853.
A RT WORL D NEWS
AWNHouseAdREVISED10.11-BKGD5.qxp:Layout 1
10/28/11
9:44 AM
Page 1
ART BOOKS SELL ART
Wellspring Communications, Inc., parent company
of Art World News, is pleased to introduce its
Custom Book Publishing division to offer artists and
publishers a complete line of editorial, design, and printing
options to create elegant hard- and soft-bound books.
Building on our deep experience helping the trade to
be more successful, we are pleased to now offer an
economical array of book options to help you sell more
art! To learn more about our services and to have a book
created before your next gallery show, please call us today.
Art World News
Custom
Book
Publishing
143 Rowayton Ave.
Rowayton, CT 06853
PHONE: 203.854.8566
FAX: 203.854.8569
e-mail:
[email protected]
www.artworldnews.com
FEB12-Arnot-1.qxp:Layout 1
2/10/12
3:22 PM
Page 1
NEW YORK ART EXPO AT ARNOT ON 57TH STREET!
© Guy DESSAPT
© MALVA
© Luigi ROCCA
‘Surrounding Fields’
‘New York 115’
‘la Guinguette sur la Marne’
24x30”
40x40”
20x24”
© Claudio SIMONETTI
‘Red Boat Reflections on the Coast’
24x20”
ARNOT GALLERY IS 5 MINUTES BY TAXI & 7 BLOCKS AWAY FROM PIER 92!
MAKE YOUR NY EXPO VISIT COMPLETE AT ARNOT!
DEALERS OF FINE ORIGINAL OIL PAINTINGS FOR FIVE GENERATIONS
ARNOT GALLERIES, SINCE 1863
HERBERT ARNOT, INC.
250 West 57th Street, New York, NY 10107
Phone: 212-245-8287 • 'After Hours' phone number: 917-570-7910
E-mail inquiries: [email protected]
www.arnotart.com

February, 2012 - Art World News

Transcription

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