australia`s south west - the RDA Great Southern

Transcription

Date of Publication:
MARCH 2010
AUSTRALIA’S SOUTH WEST
Tourism Development Priorities | 2010 - 2015
© Tourism Western Australia. March 2010.
ISSN 1834-2418
2 Mill Street
PERTH WA 6000
Tel: 08 9262 1700
Fax: 08 9262 1702
GPO Box X2261
PERTH WA 6847
tourism.wa.gov.au/tdp
visit westernaustralia.com
Disclaimer: This document has been prepared by Tourism Western Australia predominantly from information and data gathered in the course of its activities. No person
or organisation should act on the basis of any matter contained in this document without considering and, if necessary, taking appropriate professional advice. Neither
Tourism Western Australia, nor any of its employees, undertakes responsibility to any person or organisation in respect of this document. All material in this document is
derived from sources believed to be current and accurate as at the date of publication and is provided in good faith. Tourism Western Australia makes no representation
or warranty that any material in this document will be accurate, reliable or complete (nor does Tourism Western Australia accept any responsibility arising in any way for
errors in, or omissions from that material, even if those errors or omissions are on account of Tourism Western Australia’s negligence). Your use of the information in this
document is entirely at your own risk.
2
Australia’s South West
Tourism Western Australia | Tourism Development Priorities
TABLE OF CONTENTS
Tourism in Western Australia
2
Government’s role in Destination Development
3
Tourism Development Priorities
4
5
Margaret River Wine Region
9
Great Southern Sub-Region
23
Geographe Sub-Region
36
Southern Forests Sub-Region
46
Blackwood River Valley Sub-Region
54
Appendix A – Consultation List
61
Appendix B – The Tourism Area Lifecycle
68
Appendix C – Key Points of Contact
71
Tourism in Western Australia
Tourism is a major contributor to the Western Australian economy and is directly
linked to the State’s long term prosperity.
Western Australia’s tourism industry encourages diversified regional economies
and offers long term development opportunities for regional areas which have
traditionally relied on industries such as mining and agriculture. Tourism develops
strong and vibrant regional communities through employment and business
opportunities for people living throughout the state. For indigenous communities,
tourism can offer employment, business development and the maintenance
of culture. The tourism industry is one of few industries to offer economic
opportunities that mutually support and rely on environmental conservation
objectives.
The benefits of the tourism industry in Western Australia are real, providing over
82,000 jobs and contributing in excess of over $7.3 billion (both directly and
indirectly) to the Western Australian economy.1
As illustrated below, the tourism industry is an important part of the overall health
and well being of many different industries in Western Australia.1
Industry
% Industry reliance on Tourism
Accommodation, cafes and restaurants
52.4%
Retail trade
8.0%
Transport and storage
7.9%
Cultural and recreational services
5.7%
Education
5.7%
Communication services
3.5%
Manufacturing
2.4%
In order to continuosly improve visitor experiences and grow this significant
industry in an environment of ever increasing competition, it is essential that
Western Australia continues to invest in developing, refreshing and promoting
destinations and experiences that stimulate visitation to and around the state. This
destination development, coupled with a strong brand and effective marketing will
assist in growing Western Australia’s tourism industry through an underpinning of
its brand promise.
2
Government’s role in Destination Development
In order to engage in destination development and rejuvenation, the government’s
provision and facilitation of infrastructure and product which both service visitor
needs and encourage private investment in tourism product is seen as essential.
Without infrastructure such as airports, roads, power, water, sewerage, electricity
and telecommunication, investors are generally unwilling to invest in tourism
product.
In many areas of Western Australia tourism is seasonal, with visitation varying
significantly depending on the time of the year. Construction and operating costs
in remote areas such as the North West and Ningaloo are extremely high and land
costs in many destinations (particularly in coastal destinations) are impacting on
the business case for investments. These issues can have a huge impact on the
profitability of tourism operators.
In Western Australia, the capacity of the private sector to finance the development
of basic economic infrastructure such as roads and utilities is restricted by the
size and nature of the tourism industry. There are an estimated 4,000 tourism
businesses in Western Australia, the majority of which are small to medium sized
enterprises.2 Competition between operators and the destinations in which they
are based is intense.
As a result of the fragmented, remote and seasonal nature of the tourism industry,
it is understood that the government has a significant role to play in destination
development. Specifically, it is understood that the public sector has a role in
creating a favourable environment for tourism development through infrastructure
investment that supports development of product. A range of government
agencies contribute to this process, including Tourism WA, Department of
Planning, Department of Environment and Conservation, Department of Regional
Development and Lands, Regional Development Commissions, Department of
Training, Department of State Development and many more.
3
Tourism Development Priorities
In recognising the role that many agencies have in destination development, a
set of Tourism Development Priorities (TDP) have been developed to help identify
tourism product and infrastructure priorities in key destinations around the
state. These documents both help guide government agencies in their planning
and dissemination of grants as well as assisting the private sector in identifying
potential development and investment opportunities.
Five TDP documents have been produced in total, one for each of the five
tourism regions in Western Australia. While these TDP documents do not
canvass all possible projects for the regions, projects and initiatives that have
significant stakeholder support or have been identified as being important in the
development of destinations have been prioritised.
In preparing these TDP documents, Tourism WA has consulted with an extensive
range of stakeholders. These stakeholders include:
1)Stakeholders with a statewide perspective: 40 in-depth interviews were
completed with key tourism industry stakeholders who were seen to have a
“big picture” state-wide tourism perspective (interviewees included industry
associations, wholesalers, inbound/outbound tour operators, airlines and
relevant government agencies).
2)Stakeholders with a regional perspective: 24 in-depth interviews
were completed with key tourism industry stakeholders who had a
detailed perspective on one or more of Western Australia’s five tourism
regions (interviewees included Regional Tourism Organisations, Regional
Development Commissions, and operators and other private and public
organisations with an interest in multiple destinations within a region).
4
3)Stakeholders with a detailed understanding of key destinations: 166
semi-structured telephone interviews were completed with key tourism
stakeholders who had a detailed perspective on specific destinations
within each of the five tourism regions (interviewees included visitor centre
managers, local governments, Department of Environment and Conservation
and Department for Planning regional officers, local Chamber of Commerce
and Industry representatives, local tourism association representatives and
local tourism operators).
4)Regular intrastate travellers: To help facilitate a demand side perspective
on destinations key strengths and development priorities a series of five
focus groups were conducted with experienced intrastate visitors to each of
the five tourism regions.
These consultations were undertaken by TNS, a respected research company. In
addition to this direct consultation process, Tourism WA invited other interested
parties to provide input through both a:
• public ‘Call for Submissions’ open between May 1 and July 17, 2009; and
• public ‘Call for Comment’ on the draft TDP documents, open between
November 20 and December 18, 2009.
A full list of stakeholders who provided input into the development of the TDP
documents can be found in Appendix A.
After receiving information about the stakeholder consultation from TNS and
collating input from the ‘Call for Submissions’ and the ‘Call for Comment’, the
following TDP document has been produced for the tourism region known as
Australia’s South West. Tourism WA will monitor the progress of the priorities
listed in this report and may assist in facilitation.
Australia’s South West covers the
south western corner of Western
Australia, stretching from
Bunbury to Bremer Bay.
It is generally understood that
the region is roughly broken
into five key sub-regions; the
Margaret River wine region,
Great Southern, Geographe,
Southern Forests and Blackwood
River Valley. The following
map and table highlight
the geographical and shire
boundaries of these regions.
MANDURAH
HARVEY
BUNBURY
COLLIE
GEOGRAPHE
DUNSBOROUGH
DONNYBROOK
BUSSELTON
MARGARET RIVER
WINE REGION
MARGARET
NANNUP
RIVER
KATANNING
BRIDGETOWN
KOJONUP
JERRAMUNGUP
BLACKWOOD RIVER VALLEY
GREAT SOUTHERN
MANJIMUP
AUGUSTA
BREMER BAY
PEMBERTON
MOUNT BARKER
SOUTHERN FORESTS
WALPOLE
DENMARK
ALBANY
0
40
Km
5
Local Governments in Australia’s South West
Shire of Augusta-Margaret River
Shire of Busselton
Great Southern
City of Albany
Shire of Broomehill-Tambellup
Shire of Cranbrook
Shire of Denmark
Shire of Gnowangerup
Shire of Jerramungup
Shire of Katanning
Shire of Kent
Shire of Kojonup
Shire of Plantagenet
Shire of Woodanilling
City of Bunbury
Shire of Capel
Shire of Collie
Shire of Donnybrook-Balingup
Shire of Harvey
Geographe
Southern Forests
Shire of Manjimup
Blackwood River Valley
Shire of Boyup Brook
6
Shire of Bridgetown-Greenbushes
Shire of Nannup
Shire of Dardanup
In terms of current overnight visitation by holiday/leisure visitors (excluding business and other purposes of visit), the Shires of Busselton and Augusta-Margaret River are
clearly the most popular destinations in the region.
Annual Average Holiday/Leisure Overnight Visitors 2001-2008 (Local Governments with over 10,000 visitors a year) 3
Local Government
Intrastate
Interstate
International
Total
Shire of Busselton
372,000
26,800
27,200
426,000
265,000
66,000
53,400
384,400
City of Albany
118,900
48,900
42,000
209,800
Shire of Manjimup
101,600
26,100
23,700
151,400
City of Bunbury
76,100
15,600
16,700
108,400
Shire of Denmark
57,900
10,600
9,500
78,000
Shire of Harvey
29,800
2,800
1,100
33,700
23,900
1,000
1,600
26,500
Shire of Collie
19,900
400
500
20,800
Shire of Nannup
17,100
1,600
900
19,600
12,900
2,100
1,600
16,600
14,000
1,100
1,400
16,500
14,800
500
900
16,200
7
In determining the priorities for tourism product and
infrastructure development in Australia’s South West,
analysis has been conducted at a sub regional level.
This analysis includes a look at each region’s strengths,
unique selling points as well as providing an analysis
of the current status of, and potential gaps in access,
accommodation, attractions, activities and amenities.
As part of this analysis, destinations and regions have
been assessed as to their position in the Tourism
Area Lifecycle, a theoretical product lifecycle concept
developed by Richard Butler.* A summary of this
Tourism Area Lifecycle analysis can be found in the
following diagram, while a full analysis of each region
can be found in the following sections of this TDP
document.
*The Tourism Area Lifecycle is a theoretical product
lifecycle concept developed to help track the
development of destinations. According to this
model, destinations move through different stages in
development, starting off with exploration and then
moving through stages of involvement, development,
consolidation and stagnation before going through
different degrees of decline or rejuvenation. Further
detail on the characteristics of each stage can
be found in Appendix B. In this TDP document,
destinations have been evaluated in the context of the
Western Australian tourism market with input from
local, regional and state-wide stakeholders.
8
BUNBURY
Includes the Shires of Augusta-Margaret River and Busselton
Population: Approximately 42,000 4
CAPEL
Sugar Loaf Rock
Nature Reserve
Annual Average Holiday/Leisure Visitors 2001-2008: 3
782,300 overnight visitors
2,851,500 nights
Average length of stay = 3.6 nights
DUNSBOROUGH
YALLINGUP
Tuart Forest
National Park
BUSSELTON
Yelverton
National Park
SHIRE OF BUSSELTON
Whicher
National Park
COWARAMUP
GRACETOWN
MARGARET RIVER
Blackwood
State Forest
Bramley
National Park
NANNUP
SHIRE OF
AUGUSTA-MARGARET
RIVER
Blackwood River
National Park
Forest Grove
National Park
Leeuwin-Naturaliste
National Park
Scott
National Park
AUGUSTA
The Margaret River Wine tourism region includes the whole of the Shires of Busselton
and Augusta-Margaret River and should not be confused with the wine region of the
same name which divides the Shire of Busselton in half along the Gladstone line.
0
5
10
Km
9
Strengths and Unique Selling Points:
The Margaret River wine region includes the main townships of Margaret River,
Dunsborough, Yallingup, Augusta, Busselton and Cowaramup. The region is
well known for indulgent experiences (fine dining, winery cellar doors, boutique
accommodation, arts/crafts), aquatic adventures (surfing, fishing, diving,
snorkelling and sailing), its laid-back coastal towns and surrounding environment
(forests, caves). Of the entire Australia’s South West area, the Margaret River wine
region is the most developed in terms of products and infrastructure for tourism.
Margaret River is one of the most well known tourism destinations within the
entire state and the most visited region outside of the Perth area. Historically,
the majority of tourism activity within the region has been from intrastate visitors
however there is a strong desire from interstate and international visitors to
experience the area.
Having received significant investment in product and infrastructure in recent
years, there is now a need to open up the region to new markets to ensure
the long term viability of tourism in the area.
10
“I just like the whole atmosphere of Margaret River.
I think it’s got a bit of everything.”
(Regular Australia’s South West visitor)
“You’d be hard pressed to find a better wine region in
Australia. It’s not just wineries, it’s the whole arts and crafts
experience and the food and shopping…it’s the package deal
that comes with the wine region.” (Destination stakeholder)
“I would have to say the South West Cape area [Margaret
River] is the most important destination [in Western
Australia]. It’s certainly the most well known, the most well
developed and the most promoted. And it’s probably the
most well visited for all those reasons.”
(Statewide stakeholder)
Current Performance:
The Margaret River wine region is largely in the consolidation stage of the tourism area lifecycle, although having been established for some years may be moving towards
becoming a mature destination in the near future. The key townships of Busselton, Dunsborough and Margaret River have a large range of accommodation, attractions,
activities and amenities available to visitors, although Busselton’s range of product offerings are somewhat older than the rest of the region.
In terms of visitor numbers, the Margaret River wine region is the most popular tourism region outside of the Perth area, with Perth residents having a long history of going
“down south” during peak school holiday periods. High numbers of interstate and international visitors also regularly journey down via Perth to experience the product
offerings in the region.
Current Lifecycle and Performance of Margaret River wine region:
Area
Margaret River wine region
Stage in Lifecycle
Consolidation
Access
Accommodation
Attractions/Activities
Amenities
Medium
High
High
Medium
For additional information about the Tourism Area Lifecycle see Appendix B.
Annual Average Holiday/Leisure Overnight Visitors 2001-2008 3
Local Government Area
Intrastate
Interstate
International
Total
Shire of Busselton
372,000
26,800
27,200
426,000
265,000
66,000
53,400
384,400
Annual Average Holiday/Leisure Daytrips by Domestic Visitors 2001-2008 3
Day Trips
Shire of Busselton
206,600
181,300
The actual number of daytrips may be understated. Please refer to point 6 on the last page of this document for further information.
11
Access
Road access to the Margaret River wine region is regarded as fairly well developed
with the majority of visitors accessing the region by self drive. At a distance of
233km from Perth to Busselton and 281km between Perth and Margaret River, the
travel time to the region from Perth is approximately three to four hours. Because
of the ease of self drive access, the region is not directly served by rail or aviation
services, although there are two coach companies (Transwa and South West
Coachlines) providing daily services to the region.
In recognition of the significant investment in tourism product in recent times,
it is widely realised that further improvements to air access is the region’s
number one priority. The Busselton Regional Airport facilities are considered
inadequate to cater for the current tourism market and anticipated longer-term
tourism visitation levels. Further improvements to airport facilities in the region
are seen as an opportunity to create direct flights to the region for interstate
and international visitors, thus opening up demand within the entire South
West region. However, it is noted that for interstate flights to Busselton to be
considered attractive to the market, affordable flight options or value for money
flight/accommodation/tour/car-hire packages are required.
“I think the airport is the most important infrastructure (project)
for the region. The greatest issue for us is that 85% of our visitors
are from WA, and whilst that’s a great strength that’s also a
great weakness. We need to find a way to grow the interstate
and international market. Margaret River only gets 10-15%
of its visitors from interstate which is bugger-all for a mature
destination. A mature destination should have much closer to half
of its visitors from an intrastate market and then a quarter each
from interstate and international.” (Destination stakeholder)
Road access within the region is generally considered to be adequate; however
there are opportunities for road improvements. While the Margaret River
township offers a unique shopping and dining experience, having a major road
carrying heavy vehicles through the town centre is not seen as desirable. A
planned bypass around the Margaret River township is viewed as critical for
maintaining the overall holiday feel of the Margaret River region. The provision of
additional passing lanes on Bussell Highway between Busselton and Augusta and
an improvement of Margaret River wine region’s secondary roads are also
viewed as priorities for improving visitor safety and enjoyment in the region.
“You’ve got the conflict of noise and safety…conflict of freight
movement and a rustic wine region tourism experience. There
is a contradiction. For Margaret River, the construction of the
perimeter road has got to be the most important singular
agenda.” (Destination stakeholder)
In addition to the need to improve visitor safety, there is a call for access in the
region to take advantage of the new Perth to Bunbury Highway. At the present
time, the Perth Bunbury Highway linking Perth to Bunbury continues as a dual
carriageway past Bunbury and onto Capel. However past Capel and on to Busselton,
the road narrows to single lane. It is viewed as critical that this section of road be
upgraded to a dual carriageway to avoid bottlenecks of traffic in the area.
Other priorities for access in the region include:
• The continuation of any extension of the suburban passenger line from
Mandurah into Bunbury and on to Busselton, to provide a viable rail link into
the Margaret River Wine region;
• The final sealing of Mowen Road linking Margaret River with Nannup to
provide an accessible driving route between the Margaret River wine region
and the Blackwood River Valley regions.
12
Accommodation
Accommodation within the Margaret River wine region is considered to be well
catered for, with a range options for visitors to the region
While there is seen to be ample accommodation in most categories in the
region, some stakeholders feel there is an opportunity for additional caravan
park sites, especially as many existing parks in the region have been converted to
residential and short stay chalet style accommodation. In addition, there is also
seen to be the opportunity for the development of additional 5 star or resort style
accommodation in the region.
Finally, stakeholders also highlighted that an opportunity exists for accommodation
operators to differentiate their accommodation through the early adoption of
more efficient business practices, including better management of waste, water
and energy.
13
Attractions and activities
The Margaret River wine region has a wide range of natural attractions such
as beaches, caves, trails and natural bush. There are also many food and wine
establishments in the area that have become attractions in their own right. Whale
watching is an attraction along the coast, particularly around the Augusta area.
Whilst there is seen to be a variety of attractions, it is felt that further work is
required to build these attractions to support a less seasonal industry in the region.
“…the issue for us is that whilst the nature based experience
is why people come down; we don’t have other offerings
which are available for 12 months of the year. A lot of the
nature based experiences are seasonal like whales and
wildflowers, and that’s an important part of our mix. But we
need experiences people can do down here irrespective of
the season or weather.” (Destination stakeholder)
While developing these types of attractions is considered essential, stakeholders
concede that finding financially viable products that can be offered throughout the
entire year is a challenge. With a high level of existing product in the region, it is
felt that the rejuvenation of some key existing attractions in the area could be
a good first step to facilitating the development of a less seasonal tourism industry.
Of particular focus for rejuvenation is the Busselton Jetty. Although a key
attraction in the region, in its current state it is strongly undervalued and
underutilised. Work is currently underway to restore the jetty and then build up
the attraction by adding further product offerings either attached to or around
the jetty foreshore. Securing the future of this historic jetty through ongoing
maintenance and planning for a future redevelopment to be part of a rejuvenated
Busselton foreshore is seen as a key priority for the region.
14
Maintaining the standard of the caves in the Margaret River region is also seen
as important. In recent years, some of the caves in the region have undergone
rejuvenation with the development of additional attractions and amenities. The
development of indigenous experiences at Ngilgi Cave and the proposed Mega
Fauna Centre at Mammoth Cave are seen as key projects in continuing to
improve the cave experience in the area.
Other projects which are supported by stakeholders as a way of facilitating a less
seasonal industry include:
• The development of a Busselton Wetlands Observatory;
• The further enhancement of the Cape to Cape Walk Trail to provide for a
year wide trail industry in the region;
• The establishment of additional dive wrecks in the region;
• The development of appropriate environmentally friendly sensitive
infrastructure to cater for off road cycling and mountain bike trails;
• The development of attractions and activities based on the region’s geological
assets.
Amenities
Although the Margaret River wine region does not contain many major regional
centres, amenities for visitors are seen to be well served. There is a good spread of
restaurants and cafes, well serviced visitor centres and plenty of basic amenities for
visitors, however there are several proposed projects that could significantly enhance
the amenities for visitors in the region.
Of most significance is the proposed Busselton foreshore redevelopment. Many
stakeholders feel that this foreshore redevelopment would reinvigorate the town and
provide a greater focus for visitors through the development of a tourism precinct. This
foreshore redevelopment is envisioned to include a cultural precinct, a relocation of the
Busselton Visitors Centre close to the foreshore, opportunities for investment in
tourism related amenities such as cafes and restaurants and a linking to a rejuvenated
Busselton Jetty. Local opposition to this redevelopment may be an issue, but the
project is seen to be in the long term interests of the local tourism industry.
The need for business/conference facilities within the Margaret River wine
region is also an issue amongst stakeholders. It is felt that while many groups want
to travel to the region for meetings, incentives, conferences and events (MICE),
a lack of adequate facilities limits the opportunities for the corporate market in
the area. A development of meeting facilities for up to 400 participants is seen as
essential if the benefits of the MICE sector are to be felt in the region.
Improved boat access, jetty facilities and associated infrastructure in the region is
critical for charter operators supplying whale watching, cruising and diving tours
and for the recreational boating sector in general. In particular, the development of
appropriate jetty facilities in Augusta and Dunsborough is seen as essential
for supporting the local whale watching industry. Without passenger berthing
facilities, whale watching is currently only available to visitors who are prepared to
board small runabouts and be ferried to the main boat. This restricts many groups
of people (including young children, the elderly and disabled) from participating
in these activities. The development of appropriate jetty facilities would alleviate
the need to use runabouts and open up whale watching to a broader market.
“You have the most amazing waterways which
would bring employment and livelihoods to the region.”
(Regional stakeholder)
Business signage within the Margaret River wine region and toilet facilities
at key locations (such as beaches) are also seen as areas for improvement.
15
Priorities for Margaret River Wine Region
The following priorities will assist in improving infrastructure and stimulating private investment in product development in the Australia’s South West tourism region. It
is important to remember that these priorities do not cover all areas of destination development, such as marketing and events. Tourism WA will monitor the progress of
priorities and may assist in facilitation.
1)
Develop an airport in the Margaret River wine region capable of managing direct air services
An airport in the south west region is required to attract direct interstate and international aviation routes into the Margaret River region. These air services will open up
new markets, attract new visitors and be critical to supporting investment in the region. A significant upgrade to the existing Busselton airport may deliver the required
infrastructure. If this is found to not be possible, development at a green-fields site should be pursued.
Priority
Very High
2)
Project
Upgrade the Busselton airport to handle interstate and international air services or
investigate the potential for an alternative airport development in the region
Key agencies
Timeframe
Shire of Busselton, Shire of AugustaMargaret River, Department of
Transport, South West Development
Commission
1-5 years
Improve Bussell Highway (including Margaret River Bypass)
Bussell Highway provides the main north-south route through the Margaret River wine region. However, heavy traffic on the Bussell Highway through the ever expanding
Margaret River township conflicts with the region’s holiday feel and raises safety issues. With the population in the region expected to increase to just under 60,000 by
2025 (a 51% increase), 4 additional pressure will be placed on this route. As a result, a bypass of the Margaret River township is seen as essential. In addition to the bypass,
the provision of further passing lanes on the Busselton to Augusta section of the Bussell Highway will also improve visitor safety in the region.
Key projects include:
16
Priority
Project
Very High
Construct a bypass of the Margaret River township
High
Construct additional passing lanes on Bussell Highway between Busselton and Augusta
Key agencies
Timeframe
Main Roads, Shire of AugustaMargaret River
1-5 years
Main Roads
1-5 years
3)
Continue the improvements brought about by the Perth to Bunbury Highway
Opportunities exist to improve access to the Margaret River wine region through continuing improvements brought about by the development of the Perth-Bunbury
Highway. The provision of a dual carriageway between Capel and Busselton will help reduce bottlenecks in traffic coming off the Perth-Bunbury Highway, while the
development of rail services through to Bunbury and beyond will provide alternate access for visitors (particularly interstate and international) to the region.
Priority
Project
Very High
Upgrade Bussell Highway between Capel and Busselton to a dual carriageway
High
Extend the suburban passenger line from Mandurah into Bunbury and investigate the
potential for further expansion into the Margaret River Wine region in the long term
4)
Key agencies
Timeframe
Main Roads
1-5 years
Department of Transport
10+ years
Secure the future of the Busselton Jetty
Busselton Jetty is an iconic attraction in Australia’s South West region and a focal point for visitors in Busselton. State Government funding has been secured to improve
the jetty to a standard in which current facilities can be better used for tourism. After the jetty has been restored, there is the opportunity for further expansion of the
jetty’s product offerings.
Priority
Project
High
Investigate the expansion of the Busselton Jetty’s (in particular the Underwater
Observatory) product offerings
Key agencies
Timeframe
Shire of Busselton, Busselton Jetty
Environment and Conservation
Association
1-5 years
17
5)
Investigate and facilitate the development of convention/conference facilities in the region
There is a lack of suitable business conference and convention facilities in the Margaret River region which, coupled with a lack of aviation access, is believed to be a barrier to
increasing visitation from the business travel sector. It is recommended that local government liaise with key operators to assess the viability and potential location of conference
and convention facilities, and encourage further development in this area.
Priority
Project
High
Investigate and facilitate the development of convention/
conference facilities in the area
6)
Key agencies
Timeframe
Shire of Augusta-Margaret River, South West Development
Commission
1-5 years
Improve safety on Margaret River’s secondary roads
Some of the secondary roads in the Margaret River wine region have deteriorated to such an extent that they have become dangerous. These secondary roads are the main
access point to tourism attractions in the area including galleries, wineries and restaurants. It is important that these secondary roads are upgraded to improve visitor safety
in the region. In most cases upgrading requires the widening of roads to improve passing widths for oncoming and passing vehicles. Upgrades must be done in a way that
preserves the scenic character of these roads.
18
Priority
Project
Key agencies
Timeframe
High
Increase seal and shoulder widths on Harmans Mill Road
Shire of Busselton, Main Roads
1-5 years
High
Increase seal and shoulder widths on Harmans Road South
Shire of Augusta Margaret River, Main Roads
1-5 years
High
Increase seal and shoulder widths on Metricup Road
1-5 years
High
Increase seal and shoulder widths on Vasse Yallingup Road
1-5 years
High
Increase seal and shoulder widths on Wallcliffe Road
1-5 years
High
Increase seal and shoulder widths on Wildwood Road
Shire of Busselton, Shire of Augusta Margaret River, Main Roads
1-5 years
High
Increase seal and shoulder widths on Yelverton Road
Shire of Busselton, Shire of Augusta Margaret River, Main Roads
1-5 years
High
Complete sealing of Mowen road from Sues Road in the Shire
of Augusta-Margaret River through to Nannup to provide a
link into the Blackwood River Valley region
1-5 years
7)
Ensure the preservation and development of affordable accommodation in the region
With a significant reduction in caravan park capacity in the region over the last 20 years, there is a need to both preserve and develop caravan park and other
accommodation to ensure the long term availability of affordable family accommodation.
Priority
Project
High
Investigate future sites for caravan parks in the region
8)
Key agencies
Timeframe
Shire of Busselton, Shire of AugustaMargaret River
1-5 years
Ensure tourism related development is incorporated in the proposed Busselton Waterfront Precinct Development
It has been suggested that further development is needed along the Busselton foreshore precinct to make the area more desirable as a tourism location. Foreshore
redevelopment provides the opportunity to create a tourism precinct in the area, incorporating visitor servicing through a relocation of the exiting visitors centre, existing
attractions such as the Busselton Jetty and other tourism related amenities such as cafes and restaurants. This foreshore development is seen as a long term priority for the
region.
Priority
Project
High
Ensure tourism related development is incorporated in the proposed Busselton
Waterfront Precinct Development
Medium
Relocate the Busselton Visitors Centre into the Busselton Waterfront Precinct
Key agencies
Timeframe
Shire of Busselton, Department of Planning,
Geographe Bay Tourism Association
5-10 years
Shire of Busselton, Geographe Bay Tourism
Association
5-10 years
19
9)
Improve boat access and jetty infrastructure in the region
Improved boat access, jetty facilities and associated infrastructure in the region is critical for charter operators supplying whale watching, cruising and diving tours and for
the recreational boating sector in general. In particular, the development of appropriate jetty facilities in Augusta and Dunsborough is seen as essential for supporting the
local whale watching industry through the provision of a safe point for passenger disembarkation.
20
Priority
Project
Key agencies
Timeframe
High
Develop appropriate jetty facilities for whale watching and other marine based tourism
activities in Augusta
Shire of Augusta-Margaret River,
1-5 years
Medium
Develop appropriate jetty facilities for whale watching and other marine based tourism
activities in Dunsborough
Shire of Busselton
1-5 years
Medium
Facilitate the development of smaller boat launching facilities in the region
Shire of Augusta-Margaret River, Shire
of Busselton, Department of Planning
1-5 years
10) Ensure opportunities for attraction and activity rejuvenation and development
In order to reduce the seasonality of the region there is a need to develop attractions that have a year round appeal. Rejuvenation of some key existing attractions in the
area could be a good first step to facilitating this. There are a number of projects that are currently proposed that can assist in achieving this goal.
Priority
Project
Key agencies
Timeframe
Medium
Development of the Mega Fauna Centre at Mammoth Cave
Augusta-Margaret River Tourism
Association
1-5 years
Medium
Development of indigenous experiences at Ngilgi Cave
1-5 years
Medium
Further enhancement of the Cape to Cape walk trail and development of ancillary
services for walkers
Department of Environment and
Conservation, Friends of the
Cape to Cape
1-5 years
Medium
Development of a Busselton wetlands observatory
Shire of Busselton, Geographe Bay
Tourism Association, South West
Development Commission
1-5 years
Medium
Investigate the opportunity for additional recreational dive sites in the region
Margaret River Geographe Tourism Task
Force
1-5 years
Medium
Facilitate the development of appropriate environmentally friendly sensitive
infrastructure to cater for off road cycling and mountain bike trails in the Margaret
River region
Conservation, Department of Sport and
Recreation
1-5 years
Medium
Investigate the opportunity for developing attractions and activities based on the
region’s geological assets
Conservation
1-5 years
21
11) Review signage needs across the region
It is felt that the quality of business signage to attractions across the Margaret River region can be improved to be made clearer to self-drive travellers. As a result, it is
recommended that local shires collaborate with the South West Development Commission to identify key signage gaps across the area.
Priority
Project
Medium
Review signage needs across the area and improve where needed
Key agencies
Timeframe
Shires of Augusta-Margaret River and
Busselton, Main Roads
1-5 years
12) Improve the quality of visitor facilities in key tourism locations
Many stakeholders also feel that the quality of visitor facilities such as toilets at key tourism locations (particularly beaches) is in need of improvement. This need to improve
facilities at beaches will become increasing important if direct air services from the east coast and overseas are secured.
22
Priority
Project
Medium
Improve the quality of visitor facilities in key tourism locations
Key agencies
Timeframe
Shires of Augusta-Margaret River and
Busselton
1-5 years
Great Southern Sub-Region
Includes the City of Albany and the Shires of Broomehill-Tambellup, Cranbrook, Denmark, Gnowangerup, Jerramungup, Katanning, Kent, Kojonup,
Plantagenet and Woodanilling
Great Southern
0
10
20
Km
Annual Average Holiday/Leisure
Visitors 2001-2008: 3
SHIRE OF WOODANILLING
1,146,200 nights
SHIRE OF KENT
SHIRE OF KATANNING
KATANNING
KOJONUP
SHIRE OF
KOJONUP
JERRAMUNGUP
SHIRE OF
BROOMEHILL-TAMBELLUP
SHIRE OF GNOWANGERUP
Fitzgerald River
National Park
SHIRE OF JERRAMUNGUP
SHIRE OF CRANBROOK
BREMER BAY
Stirling Range
National Park
SHIRE OF PLANTAGENET
MOUNT BARKER
Porongurup
National Park
CITY OF
ALBANY
Mt Lindesay
National Park
Valley of the
Giants
SHIRE OF
DENMARK
William Bay
National Park
Waychinicup
National Park
DENMARK
ALBANY
West Cape Howe
National Park
Two Peoples Bay
Gull Rock Nature Reserve
National Park
Torndirrup
National Park
23
The Great Southern region consists of the larger towns of Albany, Denmark and
Mount Barker and a range of other settlements. The area is known for its natural
environment (beaches, tall timber forests, wildflowers, and coastline), whales and
other marine life as well as wineries. The region is also home to almost a dozen
national parks. Inland from the coast, the region provides opportunities for visitors
to engage in the rural lifestyle.
This region has several of Australia’s South West’s most visited attractions,
including the Valley of the Giants Tree Top Walk and Whale World, as well
as the well known Great Southern wine region. Out of all the regions within
Australia’s South West, the Great Southern is perceived by both stakeholders and
consumers to have the strongest history and heritage offering, with Albany
being the first settlement in WA, the main port for Western Australia until the
opening of the port of Fremantle in 1900, an integral site of ANZAC history as well
as home to the last operating whaling station in Australia.
24
“The key strength of Albany is its history - significant as being in
the first settlement in WA.” (Destination stakeholder)
“I really enjoy Albany because there’s the variety of places to go.
You’ve got your terrific coastline, you’ve got the Stirling Ranges,
the Porongurups up at Mount Barker and you’ve got the
Kalgan River. There’s such a variety.”
“Denmark is a long drive, but it is beautiful down there. They’ve
got beautiful beaches down there. Those beautiful beaches with
the big boulders on them are stunning.” (Regular Australia’s
South West visitor)
Having been established for many years and with a range of accommodation, attractions, activities and amenities available to visitors, Albany is generally considered to be
a well developed tourism destination. With some significant projects currently underway (including the Albany Waterfront Development), this well established destination
is seen to be the early stages of rejuvenation. Further along the coast, the township of Denmark is seen to be developing, with a range of smaller accommodation options
and a good spread of attractions and activities.
Outside of these two popular coastal destinations, the Great Southern region is generally seen to be in a stage of involvement.
Current Lifecycle and Performance of the Great Southern sub-region:
Area
Stage in Lifecycle
Access
Accommodation
Amenities
Albany
Rejuvenation
High
Medium
Medium
Medium
Denmark
Development
Medium
Medium
Medium
Medium
Rest of Great Southern
Involvement
Medium
Low
Low
Low
Annual Average Holiday/Leisure Overnight Visitors 2001-2008 (Top Four Local Government Areas)
3
Intrastate
Interstate
International
Total
City of Albany
118,900
48,900
42,000
209,800
Shire of Denmark
57,900
10,600
9,500
78,000
12,900
2,100
1,600
16,600
14,000
1,100
1,400
16,500
25
Access
Annual Average Holiday/Leisure Daytrips by Domestic Visitors 2001-2008
(Top Four Local Government Areas) 3
Day Trips
City of Albany
134,100
Shire of Denmark
50,800
26,000
Shire of Katanning
11,500
The actual number of daytrips may be understated. Please refer to point 6 on the
last page of this document for further information.
Access to the Great Southern region is considered reasonably well developed with
the majority of visitors accessing the region by means of self drive. At a distance of
417km from Perth, the travel time required to drive directly from Perth to Albany
is approximately five hours. While reasonably close to Perth, stakeholders concede
that perceived shorter distances between Perth and other well known tourism
regions such as the Margaret River wine region inhibit the potential to maximise
visitation to the Great Southern.
“The thing [the Great Southern region] has against it is it’s a five
to six hour drive. It’s not a destination that you think, oh, let’s go
this weekend.” (Regular Australia’s South West visitor)
Albany is serviced by regular Skywest air services from Perth. Whilst flights from
Perth only take approximately one hour, the cost of flying is viewed by some
to be prohibitively expensive and therefore limited to more affluent visitors,
certainly out of the reach of budget seekers or family holiday stays. Several towns
within the region are also serviced by Transwa bus services.
“It’s great if you have your own car but if you were a backpacker
coming down here you’d be stuffed.” (Destination stakeholder)
Although self drive access is reasonably well developed, there are seen to be areas
for improvement. Specifically, there is seen to be the need to either widen or
provide additional passing opportunities on key entry points into the region
(e.g. Albany Highway, Denmark Mt Barker Road) to help reduce driving times
and improve safety. In addition, there is seen to be the need to improve minor
roads around Denmark as well as the need to improve roads to and within key
national parks (such as the Fitzgerald River, Stirling Range and West Cape Howe).
26
Accommodation
Attractions and Activities
Accommodation in the region is generally considered to be adequate at the lower
end of the market with a good range of caravan parks, bed and breakfasts and
motels. However in key tourism hubs such as Albany and Denmark, there is minimal
higher rated accommodation which limits the market not only for general visitors
but also for the increasing number of corporate travellers to the area.
There is a good spread of both natural and man made attractions in the region.
Natural attractions include pristine beaches, breathtaking coastline, tall forests,
wildlife, wildflowers and rolling mountains. Man-made attractions in the area
include wineries, restaurants and the iconic Valley of the Giants Tree Top Walk
and Whale World.
“Denmark through to Albany has a huge problem with not
having a four plus plus accommodation venue that is not a
motel. With the Esplanade gone, it’s fairly hard to market
because it’s dropped out of the Qantas Holiday and Infinity
brochures. You can have the biggest conference centre but
where are people going to stay?” (Destination stakeholder)
“Having five star accommodation is definitely a priority that
needs to be improved for Albany. This restricts a lot of events
that we can bring to town and also the level of business that
we attract. This is definitely the main black hole for us.”
(Destination stakeholder)
Accommodation developments associated with the Albany Waterfront should
help alleviate some of these issues over the short to medium term.
Whilst the region features a diverse range of attractions, there is strong sentiment
amongst stakeholders that many of these attractions do not lend themselves to
repeat visitation. With a range of existing product in the region, it is felt that the
rejuvenation of some key existing attractions in the area, such as the Valley of
the Giants Tree Top Walk and the continued rejuvenation of Whale World, would
be a good first step to driving repeat visitation into the region.
One of the unique selling points of the Great Southern region is the depth of
heritage attractions around Albany. However, many stakeholders see that
these experiences are currently underdeveloped and undersold. A need for
additional interpretation is seen as key to further developing these cultural and
heritage experiences in the region.
In addition, there is seen to be to need to develop additional facilities for
whale watching along the coastal sections of the region, as well as the need to
investigate the opportunity for developing attractions and activities based on the
region’s geological assets.
While the existing accommodation in the region, particularly in Albany, is seen
to be comfortable and clean, some accommodation stock is also seen to be
outdated and in need of modernising. This need for upgrading is seen as
particularly important in light of the high numbers of interstate and international
visitors to the area.
27
Amenities
“When you look at a place like Stirling Terrace, nearly all the
heritages are still intact. There is a huge amount of associated
culture with Albany. You’ve got the regional jail going back
to the colonial period. If you go to places like Kojonup, it was
the first region in the Shire to have more than 100 million
sheep. When in isolation, some of these things seem a bit
trivial however when you actually start to join the dots there
is a huge amount of culture and heritage not only in Albany
but also through the Great Southern region.”
Further interpretation around key attractions in national parks (i.e.
Torndirrup, Stirling Range and Porongurup National Parks) is seen as a priority for
improving educational experiences for visitors to the region. Other priorities for
attraction and activity development in the region include:
• The development of the ANZAC Peace Park as a venue for future ANZAC
commemorations and ceremonies;
• The facilitation on indigenous product, particularly in the Stirling Range
National Park, Porongurup National Park and at Oyster Harbour in Albany;
• Extension of the Munda Biddi Trail from Nannup (Blackwood River Valley
region) to Albany (Great Southern region);
• Development of a themed wine trail around the Great Southern region.
28
Amenities within key tourism areas in the Great Southern are considered to
cater relatively well for visitors. However, stakeholders are in strong agreement
that the redevelopment of the Albany waterfront will be the vehicle to attract
and increase greater visitation from the corporate market, an area of significant
opportunity for the City of Albany. This planned waterfront development is
to include an entertainment centre, short stay accommodation and corporate
function facilities, as well as providing improved marine facilities for both
commercial and recreational vessels.
“When you’ve got organisations and associations wanting to
hold their conference in a regional WA setting, we can’t oblige
at the moment as we don’t have the facilities in Denmark or
Albany to host them.” (Destination stakeholder)
With the well known Bibbulmun Track ending in Albany, and the extension
of the Munda Biddi Trail to also conclude in Albany, the region is an essential
part of the leisure trail network in Western Australia. To further capitalise on this
extensive trail infrastructure, it is felt that a provision of pick up, drop off and other
outdoor activity related services could be developed by accommodation operators
in the region. In addition, the possible development of a trail linking Bremer Bay
and Hopetoun through the Fitzgerald River National Park is also seen as an
opportunity for the region.
Given the importance of the whale watching industry to the region, stakeholders
also see the value of constructing a jetty near the Whale World precinct and need
to develop complimentary interpretation of the whaling history in Albany.
Priorities for Great Southern Sub-Region
1)
Ensure tourism related development is incorporated in the redevelopment of the Albany Waterfront
The development of the Albany Waterfront has the potential to significantly improve accommodation stock and tourism related amenities in the Great Southern region.
This planned development will link the main commercial street in Albany (York Street) with the waterfront to create a new focal point for visitors and locals alike.
Development of a hotel site with corporate function facilities, and the development of short stay apartments and an entertainment centre will significantly improve the
region’s ability to attract and cater for business visitors, while the development of additional marine facilities will improve services for both commercial and recreational
vessels.
Priority
Project
Key agencies
Timeframe
Very High
Facilitation of a hotel development coupled with conference facilities as part of the
Albany Waterfront
Landcorp, City of Albany
1-5 years
High
Facilitation of a short stay apartment development at the Albany Waterfront
Landcorp, City of Albany
1-5 years
Medium
Construction of the Albany Entertainment Centre
Department of Treasury and Finance
1-5 years
29
2)
Investigate the opportunity for attraction rejuvenation and development
In order to increase repeat visitation and length of stay in the region, it is felt that the rejuvenation of key existing attractions is essential. Attractions for focus include the
Tree Top Walk east of Walpole and Whale World in Albany. In addition, there is also the opportunity to develop new attractions such as the ANZAC Peace Park and Great
Southern Wine Trail to further build upon key experiences in the region.
30
Priority
Project
Very High
Investigate the opportunity for rejuvenating the product offering at the Tree Top Walk
Very High
Upgrade the tourism facilities of the Princess Royal Fortress in preparation for the ANZAC
centenary in 2015
High
Continued rejuvenation of the product offering at Whale World (including possible
development of jetty facilities for whale watching)
High
Develop the ANZAC Peace Park
Medium
Facilitate the development of drive trail infastructure along the Great Southern Wine Trail
Medium
Investigate the development of facilities for whale watching at key points in the region
Medium
Investigate the opportunity for developing attractions and activities based on the region’s
geological assets
Key agencies
Timeframe
Conservation
1-5 years
City of Albany
1-5 years
Jaycees Foundation
1-5 years
City of Albany
1-5 years
Great Southern Wine Producers
Association, Albany Chamber of
Commerce and Industry
1-5 years
Conservation, City of Albany, Shire of
Denmark, Shire of Jerramungup
1-5 years
Conservation
1-5 years
3)
Facilitate the development of ancillary services on the Bibbulmun Track and Munda Biddi Trail (including Munda Biddi extension)
With both the Munda Biddi Trail and Bibbulmun Track passing through the region, there is seen to be further opportunities to capitalise upon this excellent trail
infrastructure. Specifically, stakeholders feel that a provision of pick up and drop off and other hiking related services could be developed by accommodation operators in
the region. In addition to improving ancillary services, an extension of the Munda Biddi Trail from Nannup to Albany is seen as a priority.
Priority
Project
Very High
Extend the Munda Biddi Trail through from Nannup through to Albany
Medium
Facilitate the development of ancillary services on the Bibbulmun Track and Munda
Biddi Trail
4)
Key agencies
Timeframe
Conservation, Munda Biddi Trail
Foundation
1-5 years
Bibbulmun Track and Munda Biddi
Trail Foundations, Small Business
Development Corporation
1-5 years
Facilitate the release of land for the future development of additional four to five star accommodation in the region
There is a need for additional higher-end accommodation in both Albany and Denmark to cater for both the business and high yield leisure market. In addressing this
need, work has been done to develop an investor ready accommodation site at the old Albany Golf Club.
Priority
Project
High
Secure the release and development of the Albany Golf Club Landbank site
Key agencies
Timeframe
City of Albany, Albany Golf Club
1-5 years
31
5)
Improve key access routes into the Great Southern
While reasonably close to Perth, there is a perception among some stakeholders that the perceived shorter distances between Perth and other well known tourism regions
such as the Margaret River wine region inhibits the growth of tourism in the Great Southern. As a result, the improving of key roads into the Great Southern is seen as
important for both minimising driving times and improving visitor safety.
32
Priority
Project
Key agencies
Timeframe
High
Provision of additional passing lanes on Albany Highway between Albany and Williams
Main Roads
1-5 years
High
Widening of Denmark Mt-Barker Road
Main Roads
1-5 years
6)
Improve access to and within key National Parks in the region
Both the Fitzgerald River and West Cape Howe National Parks have a number of significant natural assets including wildflowers, beaches, seasonal whale watching and
fishing. In addition, the Stirling Range national park is an area of natural significance. Improving access to these national parks will enhance the accessibility of activities for
a variety of visitors and well as encouraging the dispersal of visitors throughout the region.
Priority
Project
Key agencies
Timeframe
High
Developing a walk trail linking Hopetoun to Bremer Bay through the Fitzgerald River
National Park
Conservation
1-5 years
High
Sealing the route between Bremer Bay Road and Point Ann in Fitzgerald River National
Park (roads include Swamp Road, Murray Road, Devils Creek Road, Collets Road and
Point Ann Road)
Conservation, Shire of Jerramungup,
Main Roads
1-5 years
Medium
Improving access to and within West Cape Howe National Park
Conservation
1-5 years
Medium
Completing the sealing of Salt River Road between Cranbrook and Chester Pass road
along the northern boundary of the Stirling Range National Park
Shire of Cranbrook, Shire of
Gnowangerup, Department of
Environment and Conservation
5-10 years
Medium
Sealing Red Gum Pass Road into Stirling Range National Park to provide an alternate
entrance from Albany Highway
Shire of Plantagenet, Department of
Environment and Conservation,
5-10 years
Medium
Sealing Stirling Range Drive through the Stirling Range National Park
Conservation
10+ years
33
7)
Improve interpretation and signage in the Great Southern region
The depth of heritage attractions around Albany and surrounding areas is seen as a unique point of difference, but there is a lack of integration between these various points
of interest. In addition, many of the points of interest in national parks around the region (i.e. The Gap and Blowholes) are seen to be lacking in information that would extend
visitor length of stay at these attractions. As such, it is recommended that local governments and Department of Environment and Conservation work towards improving the
level of interpretation and signage at key points of interest in the region.
Priority
Project
Medium
Improve interpretation and signage around sites of significance in the area
8)
Key agencies
Timeframe
Department of Environment and Conservation, Local
Government, Department of
Indigenous Affairs
1-5 years
Improve the safety of touring routes around Denmark
The roads around Denmark provide access to local attractions including wineries and restaurants. Many of these roads are narrow and travel through areas of significant
natural beauty. In order to improve the safety of visitors on these roads (many of which are competing with heavy and oversize agricultural vehicles), a program of road
widening and sealing is suggested. These improvements must be done in a way that preserves the scenic values of these routes.
34
Priority
Project
Key agencies
Timeframe
Medium
Complete sealing of Scotsdale Road
Shire of Denmark
1-5 years
Medium
Seal Parker Road to complete the loop between Denmark, Scotsdale Road and the South
Coast Highway
Shire of Denmark
1-5 years
Medium
Widen Mt McLeod Road
Shire of Denmark
1-5 years
Medium
Complete sealing of Mt Shadforth Road to complete loop between Denmark, Mt McLeod
Road and the South Coast Highway
Shire of Denmark
1-5 years
Medium
Widen Ocean Beach Drive to provide improved access to the coast around Denmark
Shire of Denmark
1-5 years
Medium
Widen Lower Denmark Road to improve safety
City of Albany
5-10 years
9)
Facilitate the development of indigenous product in the region
The further development of indigenous tourism is identified as a potential opportunity for the Great Southern region, particularly in the Stirling Range National Park,
Porongurup National Park and at Oyster Harbour in Albany. As a result, it is recommended that key agencies liaise with key indigenous communities in the area, as well as
other relevant associations and bodies, to help facilitate the development of indigenous interpretation and product.
Priority
Project
Medium
Facilitate the development of indigenous product in the region
Key agencies
Timeframe
Small Business Development
Corporation, Indigenous
Business Australia
1-5 years
35
Geographe
Geographe Sub-Region
Includes the City of Bunbury and the Shires of Capel,
Collie, Dardanup, Donnybrook-Balingup* and Harvey
HARVEY
Annual Average Holiday/Leisure Visitors 2001-2008: 3
SHIRE OF HARVEY
485,100 nights
SHIRE OF COLLIE
BUNBURY
COLLIE
CITY OF
BUNBURY
Wellington
National Park
SHIRE OF
DARDANUP
Tuart Forest
National Park
SHIRE OF CAPEL
DONNYBROOK
Greater Preston
National Park
SHIRE OF
DONNYBROOK-BALINGUP
BRIDGETOWN
* While including the Shire of Donnybrook-Balingup, the township of
Balingup is considered to be part of the Blackwood River Valley region.
36
0
5
Km
10
The Geographe region includes the City of Bunbury and the larger townships of
Harvey, Capel, Boyanup, Collie, Donnybrook and Dardanup. The region is known
for its natural assets such as its coastline, as well as its range of nature based
attractions. The region is also noted for its fresh produce, particularly around
Harvey and Donnybrook, as a result of the farming industry in the area.
Some of the key strengths and unique selling points of the region include:
• Proximity to Perth (less than two hours);
• Natural assets (coastal surroundings, jarrah forest, wildflowers, wetlands,
inlets, estuaries and river systems);
• Wildlife experiences (Dolphin Discovery Centre, Big Swamp Wildlife Park);
• Inland water-based experiences (Collie River Valley, Wellington Dam,
Australind Estuary);
“Bunbury has everything you would get in the city, without
the hassle of the city. It has a natural environment and the
country on its doorstep. A number of tourism experiences are
available within a 90 minute drive of Bunbury.”
“The Ferguson Valley is absolutely spectacular but it’s
unknown too.” (Regular Australia’s South West visitor)
“I think of every day family experiences. I think of Harvey, I
think of dairy and great experiences you go and take kids to.”
• History (maritime, agricultural, small museums);
• Cultural and heritage (original Entertainment Centre, Kings Cottage Museum,
historically significant buildings in Bunbury, Art Gallery which displays
international pieces); and
• Emerging food and wine experiences (Ferguson Valley).
37
Different areas of the Geographe region are considered to be at different stages of the tourism area lifecycle. Bunbury has well established mid level accommodation,
attractions and amenities. With some significant projects in the pipeline (including the Bunbury Waterfront Development), this well established destination is seen to be
the early stages of rejuvenation. In contrast, the surrounding shires of Harvey, Collie, Dardanup, Capel and Donnybrook are still in the involvement stage, with far less
developed accommodation, attractions and amenities.
Current Lifecycle and Performance of Geographe sub-region:
Area
Stage in Lifecycle
Access
Accommodation
Amenities
Bunbury
Rejuvenation
High
High
Medium
Medium
Rest of Geographe
Involvement
Medium
Medium
Medium
Medium
Annual Average Holiday/Leisure Overnight Visitors 2001-2008 (Top Four Local Government Areas)
38
3
Intrastate
Interstate
International
Total
City of Bunbury
76,100
15,600
16,700
108,400
Shire of Harvey
29,800
2,800
1,100
33,700
Shire of Collie
19,900
400
500
20,800
14,800
500
900
16,200
Access
(Top Four Local Government Areas) 3
Day Trips
City of Bunbury
347,600
Shire of Harvey
52,800
31,400
Shire of Collie
27,300
The actual number of daytrips may be understated. Please refer to point 6 on the
last page of this document for further information.
The Geographe region is seen to be relatively accessible with a well serviced,
mostly sealed road network throughout the region. In recent times, access to
the region has been significantly improved with the completion of the Perth
Bunbury Highway, which has reduced travelling times from Perth to less than
two hours. Bunbury is also well serviced with daily coach (Transwa and South
West Coachlines) and rail services from Perth. Despite this, there is limited public
transport access to the surrounding townships within the region.
“With the new Bunbury Highway opened, that travel time
will be reduced making it more appealing for travellers to
visit.” (Destination stakeholder)
Despite improvements to the travel times to the region brought about by the
Perth-Bunbury Highway, there are still seen to be areas for improvement in the
area of road access. Specifically, there is seen to be the need to develop the
Bunbury Outer Ring Road to improve access around and into Bunbury. There
is also seen to be the need to improve roads in the Wellington Dam and
Ferguson Valley areas to provide more reliable access to attractions in these
areas.
In addition, there is strong support for the linking of a new rail service from the
existing suburban passenger line in Mandurah, down the Perth Bunbury Highway,
through to Bunbury and beyond. Although the current Australind rail service
from Perth to Bunbury already serves as a rail link, stakeholders feel that the
inflexible timetable and two and a half hour travelling time do not well serve the
tourism sector.
39
Accommodation
Accommodation in the Geographe region is variable. Bunbury is clearly the hub
for accommodation in the area, with a wide range of accommodation options.
However, some of the accommodation in the city is perceived to be older and
requiring refurbishment to better cater for visitor expectations. In addition,
it is felt that Bunbury requires higher level four-plus star accommodation
with integrated meeting facilities to not only cater for the tourist market but to
also cater for corporate functions and events. Stakeholders identified the proposed
developments at the Outer Harbour and Bunbury Waterfront (Koombana Bay) as
potential sites for this accommodation development.
The Geographe region has a number of key points of interest centred mainly on
natural attractions such as beaches, natural bush land and wildflowers. Whilst
not unique to the Geographe region, these attractions are easily accessible from
both Perth and Mandurah for day trips. Further capitalising on these features will
increase opportunities for visitation (both overnight and daytrip) to the area.
The emerging areas of Collie and the Ferguson Valley are also seen to be lacking
adequate tourist accommodation, signifying a need to develop additional
accommodation in the area should tourism demands increase.
As with many other areas in the state, the issue of permanent residents taking up
short term visitor space in caravan parks is also prevalent in this region.
In terms of man-made attractions, the Dolphin Discovery Centre in Bunbury
is a key attraction for not only the Geographe region but for the greater Australia’s
South West region in general. However in its current form, it is felt that the
product is at a mature stage in the product life cycle and redevelopment is
required to invigorate life back into the centre. To this extent, funding has been
allocated towards redeveloping the centre to make it more attractive to visitors
and local residents alike.
“It is a tired tourism product; however it’s undergoing a
tremendous reinvestment. It’s going to make use of digital
technologies to provide a very active tourism experience that
will probably be on a par with the whaling product being
done in Albany.” (Regional stakeholder)
In addition to the Dolphin Discovery Centre, stakeholders identified the Bunbury
Jetty Restoration and development of the underground shipwreck at
Koombana Bay as priorities for developing attractions in the area that will
encourage longer length of stay in what traditionally is a short stay destination.
40
Amenities
Stakeholder feedback indicates that more could be done to enhance activities
for visitors throughout the region. Specifically, it is felt that the Ferguson Valley
wine region is still to be capitalised on. Wineries within the area are typically
open to the public only on weekends thus making it less accessible to tourists
travelling through the region. In time it is hoped that the increased awareness of
the region, coupled with local population growth, will create sufficient volume for
wineries to open their doors to the public more frequently and encourage tour
operators to enter the market place.
“The Ferguson Valley is an outstandingly scenic area – it
has great wine region potential as this beautiful niche
subset of the Geographe wine region. At the moment it’s
in a very undeveloped state. The proximity to Perth and
Bunbury is a major advantage but just needs to have more
product development. It’s an unreliable experience but has
enormous potential.” (Destination stakeholder)
The Collie River Valley has also been cited as having the potential to be a key
tourism destination hub for adventure type activities such as kayaking, white water
rafting, abseiling, rock climbing, mountain biking and bush walking.
“The Collie River Valley could be the adventure capital for the
region. ” (Destination stakeholder)
Amenities in the City of Bunbury are considered well equipped to cater for the
tourism market.
“There’s good restaurants, the regional entertainment centre,
access to the beaches is readily available, there’s good coffee
shops, there’s good shopping. Again we’re a little bit light on
for the activity areas but from a city on the ocean experience
we have a lot to offer.” (Destination stakeholder)
Despite this, many stakeholders feel that further redevelopment of the waterfront
and foreshore is required, along with additional conference facilities to
cater to corporate functions and events. In addition, there is a call from some
stakeholders to relocate the visitor centre into this new waterfront development
at Koombana Bay to provide increased accessibility and room for growth.
While there have been improvements in marine facilities in the area in recent times,
stakeholders feel that further improvement to the jetty and the development of
cruise ship facilities would help stimulate the marine tourism sector in the region.
Both the Munda Biddi Trail and Bibbulmun Track pass through the region,
with Collie being a major hub for both. To further capitalise on this excellent trail
infrastructure, it is felt that provision of pick up and drop off and other hiking
related services could be developed by accommodation operators in the region.
Continued maintenance of these two trails is seen essential for maintaining visitor
safety in remote parts of the region.
In addition, there is also seen to be the need to improve directional signage to
encourage the dispersal of visitors throughout the region.
41
Priorities for Geographe Sub-Region:
1)
Further improve transport links to and around Bunbury
Opportunities exist to improve access to and around the Geographe region through continuing improvements brought about by the development of the Perth-Bunbury
Highway. Specifically, the development of the Bunbury Outer Ring Road will help improve traffic flows into and around Bunbury, while the extension of the suburban
passenger rail service from Mandurah through to Bunbury will help provide more convenient access for visitors (particularly interstate and international) to the region.
Priority
Project
Very High
Development of the Bunbury Outer Ring Road
High
Extension of the suburban passenger line from Mandurah to Bunbury
2)
Key agencies
Timeframe
Main Roads, City of Bunbury, Shire of
Capel, Shire of Dardanup
10+ years
10+ years
Ensure tourism related development is incorporated in the redevelopment of the waterfront and outer harbour
Further development is needed along the Bunbury waterfront and foreshore precinct to make the area more desirable as a tourism attraction. Foreshore redevelopment
provides the opportunity to create a tourism precinct in the area, incorporating additional high end accommodation, attractions, visitor servicing and other tourism related
amenities such as cafes and restaurants. In addition, the long term development of the outer harbour provides an added opportunity for tourism development.
42
Priority
Project
Key agencies
Timeframe
High
Secure the release of a hotel site for development as part of the Bunbury waterfront and/or
outer harbour development.
City of Bunbury, Landcorp
1-5 years
High
Investigate the opportunity for a hotel site at the Koombana Bay Sailing Club
Landcorp, Koombana Bay
Sailing Club
1-5 years
High
Investigate the relocation of the Bunbury Visitor Centre to the Koombana Bay Waterfront
development
City of Bunbury
1-5 years
Medium
Ensure that facilities for cruise ships are incorporated into the Bunbury Outer Harbour
development
City of Bunbury, Landcorp, Bunbury
Port Authority
5-10 years
3)
Investigate and develop a convention centre in Bunbury
It is felt that Bunbury could also benefit from a conference/convention venue (potentially tied to a new accommodation establishment) to help stimulate greater numbers
of business conventions and events into the area.
Priority
Project
High
Investigate and develop a convention centre in Bunbury
4)
Key agencies
Timeframe
City of Bunbury, Bunbury Regional
Entertainment Centre
1-5 years
Ensure opportunities for attraction rejuvenation and development
The majority of holiday/leisure visitors to the Geographe region are self drivers who only stay in the region for a short amount of time. In order to increase length of stay in
the region, as well as encourage additional visitors to discover the region via daytrip, there is a need to rejuvenate existing attractions and develop new ones. There are a
number of projects currently proposed that have the potential to do both.
Priority
Project
Key agencies
Timeframe
High
Redevelopment of the Bunbury Dolphin Discovery Centre
Dolphin Discovery Centre
1-5 years
Medium
Restoration of the Bunbury Jetty
City of Bunbury, Landcorp,
Department of Planning
1-5 years
Medium
Development of an underground shipwreck at Koombana Bay
City of Bunbury
1-5 years
Medium
Development of a series of linked themed walk and cycle paths linking to the upgraded
Boulters Heights and Marlston lookouts in the Bunbury region
City of Bunbury
1-5 years
43
5)
Upgrade roads and signage within the Ferguson Valley and Wellington Dam region
With the establishment of Perth to Bunbury Highway, travelling times from Perth to the Geographe area have reduced significantly. This reduction in travelling times
has the potential to open up the Geographe area to increased daytrip and overnight visitation from Perth. In addition to this potential increase in traffic from Perth, an
expected increase in population of over 40,000 persons within the Geographe area upto 20254, will lead to an increase in the number of local residents visiting and
travelling around the region. In consideration of this expected increases in visitor numbers within the region, an upgrade of roads is seen as a priority. These upgrades
include both the sealing and widening of roads to improve access to locations such as Wellington National Park and the Ferguson Valley and the improvement of
directional signage within the region.
44
Priority
Project
Key agencies
Timeframe
High
Sealing of Falcon Road linking Pile Road to Wellington Weir
Conservation
1-5 years
High
Sealing of River Road linking Pile Road to Wellington Dam Road
Conservation
1-5 years
Medium
Completing sealing of Mungalup Road
Shire of Donnybrook-Balingup, Shire
of Dardanup, Main Roads
1-5 years
Medium
Widening of Wellington Dam Road
Conservation
1-5 years
Medium
Improving the standard and alignment of Coalfields Highway between South Western
Highway and Collie
Main Roads
1-5 years
Medium
Improved directional signage across the region
Local Government, Main Roads
1-5 years
6)
Facilitate the development of ancillary services on the Bibbulmun Track and Munda Biddi Trail
the region. These ancillary services may include pick up and drop off services, rooms catering specifically for solo walkers and early check out options.
Priority
Project
Medium
Facilitate the development of ancillary services on the Bibbulmun Track and Munda Biddi Trail
7)
Key agencies
Timeframe
1-5 years
Facilitate the development of food and wine trails in the Ferguson Valley area
The Ferguson Valley wine region is seen to be in its infancy and in need of further development in order to make it a stronger attraction for visitors. It is recommended
that local government work with local operators and the Shire of Dardanup to assist in facilitating the development of appropriate wine trails that help to integrate the
food and wine offering in the area.
Priority
Project
Medium
Facilitate the development of food and wine trails in the Ferguson Valley area
8)
Key agencies
Timeframe
Local Operators, Shire of Dardanup
1-5 years
Facilitate the development of adventure activities, itineraries and trails for the Collie River Valley area
The Collie River Valley area (inclusive of Wellington Dam National Park) is seen to have the potential to become a key hub for adventure type activities such as kayaking, white
water rafting, abseiling, rock climbing, mountain biking and bush walking. However, the area currently lacks the required infrastructure and range of activities to be market
ready. As a consequence, it is recommended that local governments work with operators in the region to facilitate infrastructure development in the Collie River Valley.
Priority
Project
Medium
Facilitate the development of adventure activities, itineraries and trails in the Collie River Valley
area
Key agencies
Timeframe
Conservation, Shire of Collie
1-5 years
45
Southern Forests Sub-Region
Includes the Shire of Manjimup
Visitors 2001-2008: 3
417,100 nights
MANJIMUP
Greater Beedelup
National Park
PEMBERTON
Gloucester
National Park
Greater Hawke
National Park
Warren
National Park
SHIRE OF MANJIMUP
Boyndaminup
National Park
Greater Dordagup
National Park
Lake Muir
National Park
Jane
National Park
D’Entrecasteaux
National Park
Shannon
National Park
NORTHCLIFFE
D’Entrecasteaux
National Park
Boorara Gardner
National Park
D’Entrecasteaux
National Park
Mt Frankland North
National Park
Mount Frankland
National Park
Mt Frankland South
National Park
WALPOLE
Southern Forests
46
Walpole-Nornalup
National Park
0
5
Km
10
The Southern Forests region includes the townships of Pemberton, Walpole,
Manjimup and Northcliffe. The region is predominately known for its old-growth
forests and unspoilt natural wilderness.
The strengths of this region include its natural attractions such as the karri, marri
and tingle forests as well as its wildflowers, beaches, coastline, rivers and lakes.
The region is home to over ten national parks, many of which are encompassed
in the Walpole wilderness area. There are several key man-made attractions in the
area (although the Valley of the Giants Tree Top walk is technically in the Great
Southern region), as well as numerous cycling and walking trails. There are also
established gourmet produce and wine industries in the area.
“The whole region is sort of unspoiled. If you’d pick
anywhere in the South-West (the Southern Forests region) is
probably the region that’s most natural.”
“It’s pristine and it’s not spoiled by a lot of development,
they’re keeping the forests, and things are unspoiled.”
47
While the range of accommodation is adequate for the current market and attitudes towards tourism in the region are good, there is still significant room to improve
accessibility, amenities and range of attractions in the area. As a result, the Southern Forests region is considered to be in the development stage of the tourism area lifecycle
Current Lifecycle and Performance of Southern Forests sub-region:
Area
Southern Forests
Stage in Lifecycle
Development
Access
Accommodation
Amenities
Medium
Medium
Medium
Medium
Annual Average Holiday/Leisure Overnight Visitors 2001-2008
Shire of Manjimup
3
Intrastate
Interstate
International
Total
101,600
26,100
23,700
151,400
Shire of Manjimup
3
Day Trips
53,900
48
Access
Access to the region is predominately by means of self-drive. However at a
distance of around four hours from Perth, the region is not considered to be ideal
for weekend getaways.
“The biggest limitation is the distance from Perth. There are a
lot of people who will not travel four hours, for the average
punter it’s too far.” (Destination stakeholder)
In addition to self drive, the region is also serviced with regular Transwa bus
services from Perth and Albany. Feedback from stakeholders suggests that further
work is required on roads and supporting infrastructure within the region.
Safety and accessibly are considered key drivers for addressing road quality within
the region.
Stakeholders also suggest that the development of a significant third airport in
WA (in the Margaret River Wine region) is necessary to provide greater flow-on
tourism opportunities to the Southern Forests region.
“One of the most important things that can happen in the
South West is for the third domestic airport to be established
in Busselton. When that happens and it all gets going, that
will then bring people directly into the Margaret River/ South
West area. As we introduce more people directly in from
the eastern states into our area, these things (e.g. hire car
options, attractions, accommodation) will grow naturally.”
“A key issue we’ve seen of recent times is the condition of
roads and, particularly with the closure of the Manjimup to
Bunbury railway line, we have a lot more heavier traffic on the
roads. Main Roads has been working to put in pass lanes but
we still have a lot of roads which are pretty average. It is a
safety issue for tourists and locals to the area. So improving
road design is an issue.” (Destination stakeholder)
49
Accommodation
Attractions and activities
Accommodation in the Southern Forests region is considered well developed and
adequate for most of the region with a range of options, including a large number
of small cottages as well as chalets and some hotels and motels.
The Southern Forests region is home to a plethora of natural based attractions
which can broadly be categorised into two categories; coast and river experiences
and inland activities. Coast and river experiences predominately focus around
pristine and unspoilt beach access and white rolling sand dunes. River systems
in the area boast a number of key attributes such as fish life and other flora and
fauna.
While there is generally viewed to be sufficient accommodation stock, some
stakeholders feel that there is an opportunity for an additional upmarket lodge
(with restaurant) in the area to provide for the high end market. Stakeholders also
see an opportunity for existing accommodation in the area to differentiate itself
from accommodation in other areas through the early adoption of more efficient
business practices, including better management of waste, water and energy.
“In Pemberton they have a lovely range of accommodation,
the only issue is that there’s probably not enough bigger
accommodation in terms of rooms available. You have a lot
of smaller operators and a few motels. A four to five star
hotel or lodge would be ideal. We do get a lot of demand
from Cape Lodge and Bunker Bay people that are going
over to Pemberton and not having somewhere nice to stay.”
“We have old growth forest, pristine waterways; we have
an exceptional coastline with beaches that go forever. We
have inland fishing which is very important to the region.”
Many inland activities revolve around the old growth forests in the region,
including tree climbs and numerous cycle and walking trails. The region is also
recognised for its variety of fresh produce and local wine industry. Although
generally considered to be part of the region, the Valley of the Giants Tree Top
Walk is technically part of the Shire of Denmark and as such falls within the Great
Southern region (although the closest visitor centre is in Walpole which is located
within the Southern Forests region).
Despite the popularity of the Tree Top Talk, there is a view that the South West
region (particularly the Southern Forests) could support an additional attraction
of significance based around the forest theme and experience. Research
conducted by Tourism WA in 2009 confirms visitor interest in this type of
experience. 5
50
AMENITIES
While there are a range of tourist amenities (particularly in the townships of
Walpole and Pemberton), there is still significant room for improvement in the area
of amenities.
Both the Munda Biddi Cycle Trail and the Bibbulmun Track traverse the
region, with Pemberton a hub for the Bibbulmun Track and Northcliffe becoming
a hub for the Munda Biddi Trail following the extension of the trail from Nannup
to Albany. To further capitalise on this extensive trail infrastructure, it is felt that
a provision of pick up and drop off and other services for nature based activities
could be developed by accommodation operators in the region. In addition, the
completion of the Munda Biddi Trail through to Albany is seen as a priority.
“The Munda Biddi Mountain Bike Trail and the Bibbulmun
Track have huge potential. We have so many people ask
about the finishing date.” (Destination stakeholder)
The need to continually improve visitor amenities in the many national
parks throughout the region is seen as a priority for the region. Also seen
important is the need to improve signage in the region to improve visitor
dispersal.
51
Priorities for the Southern Forests Sub-Region
1)
the region. In addition to improving ancillary services, an extension of the Munda Biddi Trail from Nannup through Northcliffe to Albany is seen as a priority.
52
Priority
Project
Very High
Extend the Munda Biddi Trail through from Nannup through Northcliffe to Albany and
ensure that tourism opportunities are maximised.
Medium
Facilitate the development of ancillary services on the Bibbulmun Track and Munda Biddi
Trail
Key agencies
Timeframe
Munda Biddi Trail Foundation,
Conservation
1-5 years
1-5 years
2)
Improve the safety of key routes in the Southern Forests region
Many of the key traffic routes in the Southern Forests region have narrow seal widths which present safety issues for oncoming and passing traffic. This is particularly true
of the South Western Highway between Manjimup and Denmark. The widening of seals and provision of extra clear zones will assist in improving the safety of visitors and
locals in the region. Due to the unique forest feel of the region, all upgrades must be done in a way that preserves the scenic value of these routes.
Priority
Project
Key agencies
Timeframe
High
Upgrade South Western Highway between Manjimup and Denmark (widening of seal
widths and provision of additional passing opportunities)
Main Roads
1-5 years
Medium
Upgrade of Muirs Highway (widening of seal widths and provision of additional passing
opportunities)
Main Roads
1-5 years
Medium
Sealing Old Vasse Road to provide reliable access to attractions and accommodation for
two wheel vehicles
Shire of Manjimup, Main Roads
1-5 years
3)
Improve visitor amenities in national parks
It is felt that some basic amenities and infrastructure required by visitors, such as bins and toilets, are lacking in some national parks, particularly around camping areas. It is
recommended that the Department of Environment and Conservation identify and rectify any gaps in basic amenities in the most visited national parks around the region.
Priority
Project
Medium
Improve visitor amenities in national parks
Key agencies
Timeframe
Conservation
1-5 years
53
Blackwood River Valley Sub-Region
Includes the Shires of Boyup Brook, Bridgetown-Greenbushes and Nannup*
Visitors 2001-2008: 3
DONNYBROOK
123,500 nights
Greater Preston
National Park
Tuart Forest
National Park
BALINGUP
BOYUP BROOK
SHIRE OF BOYUP BROOK
Dalgarup
National Park
NANNUP
Wiltshire-Butler
National Park
BRIDGETOWN
SHIRE OF
BRIDGETOWN-GREENBUSHES
Blackwood River
National Park
Greater Kingston
National Park
Milyeannup
National Park
Hilliger
National Park
Easter
National Park
MANJIMUP
SHIRE OF NANNUP
* The town of Balingup in the Shire of
Donnybrook-Balingup is also
considered to be part of the
Blackwood River Valley region.
54
0
5
Km
10
The Blackwood River Valley region includes the larger townships of Nannup,
Bridgetown, Boyup Brook and Balingup. Although the region is less well
known than other areas in Australia’s South West, its natural attractions such as
bushwalking and forests, as well as its arts and culture and festivals such as the
Blues at Bridgetown and the Nannup Music Festival, attract visitors to the region.
“[Bridgetown is] just so pretty. It’s still a country town - it
has a much sort of slower type of feel to it than other tourist
towns.” (Regular Australia’s South West visitor)
Man-made tourist assets in the region include trail systems (walking, cycling,
kayaking), quaint cosy accommodation and an emerging wine industry. Situated
only three hours from Perth, the region is well positioned as a weekend getaway
for Perth people wanting to escape the city.
“Our town is unique and has a great feel about it. A lot of
weekend visitors come down from the city as it is unique
and different with the shopping and boutique wineries.”
55
Although current facilities are seen to well serve current visitation to the region, the region is still one of the least visited in Australia’s South West. As a result, the
Blackwood River Valley is considered to be in a period of involvement.
Current Lifecycle and Performance of Blackwood River Valley sub-region:
Area
Stage in Lifecycle
Involvement
Access
Accommodation
Amenities
Medium
Medium
Medium
Medium
Annual Average Holiday/Leisure Overnight Visitors 2001-2008 3
Intrastate
Interstate
International
Total
23,900
1,000
1,600
26,500
Shire of Nannup
17,100
1,600
900
19,600
5,400
n/a
100
5,500
3
Day Trips
15,600
Shire of Nannup
10,400
8,600
56
Access
Accommodation
Located approximately 250-300km from Perth, the majority of visitation to the
Blackwood River region is by means of self-drive. A passenger train used to run
into the region however, this service ceased some time ago. Reinstatement of this
passenger train service is considered by some to be an important part of providing
access for the non-driving tourist market. Despite this, the cost of establishing
and operating such a rail service has been shown to be unsustainable due to low
passenger numbers and high insurance and maintenance costs.
Accommodation within the Blackwood River Valley region is considered to
be well catered for, with bed and breakfasts, cabins and retreats being the
main accommodation options outside of townships. Within each township,
accommodation is also seen to be adequate; however during events,
accommodation stock can be stretched.
In addition to self drive, some towns in the region are serviced by Transwa and
South West Coachline bus services.
Many stakeholders believe that the South West Highway, whilst having major
upgrades, still requires further work to improve the flow and safety of motorists to
and in the region. In particular, the need to construct the Bridgetown Bypass is
considered by stakeholders to be a priority.
“The town did try to get a bypass a few years ago but was
unsuccessful in a ballot count…if rail doesn’t come back then
the road issue needs to be addressed.”
While aviation access to the region is not a priority, overall aviation access to the
broader Australia’s South West region is considered vital in encouraging increased
visitation to the Blackwood River Valley. As a result of anticipated growth brought
about by the establishment of interstate aviation services into the Margaret River
wine region, it is considered essential that the sealing of Mowen Road from
Margaret River through to Nannup be completed. This link is viewed as providing
new opportunities for wine, food and general itineraries in both the Blackwood
River region and the overall Australia’s South West region.
57
AMENITIES
This region is known for its natural attractions such as bushwalking and forests
as well as its emerging wine industry. In addition, the region is well known for its
many events, including the Nannup Music Festival, Balingup Medieval Carnivale
and Blues at Bridgetown.
Many amenities within the area geared towards tourism are said to be well
developed. The town of Bridgetown in particular has a wide variety of facilities
catering for visitors.
Developing tour operations within the region is also considered important by some
stakeholders. However, the financial viability of any potential operations must be
considered, and given that the market is emerging, sufficient infrastructure or
patronage may not yet exist to make it justifiable for tours to become operational
in the area.
“If you want to attract more visitors you would need more
things for people to do. When (the region) has its festivals it
attracts a lot of people but throughout the rest of the year
(the region) may only attract a relatively small number of
people.” (Destination stakeholder)
Stakeholders also feel that further development of the ‘State Tourist Drive 251’
(Balingup – Nannup – Bridgetown) within the Blackwood River Valley would have
the potential to be a major tourism drawcard, particularly for visitors seeking the
Australian country experience.
“Bridgetown, Nannup and Balingup make a perfect little
triangle for people wanting to discover the pretty rolling hills
and really get that Australian country experience with small
country towns and the history, the heritage and the bed and
breakfast.” (Destination stakeholder)
As with other regions in Australia’s South West, the extension of the Munda
Biddi Trail from Nannup through to Albany is seen to be a priority.
58
With both the Munda Biddi Trail and Bibbulmun Track passing through the
region, there is seen to be further opportunities to capitalise upon this excellent
trail infrastructure. Specifically, stakeholders feel that a provision of pick up and
drop off and other hiking related services could be developed by accommodation
operators in the region.
In addition, there is seen to be the need to improve directional signage along
touring routes and at key intersections within the region.
Priorities for Blackwood River Valley Sub-Region:
1)
the region. In addition to improving ancillary services, an extension of the Munda Biddi Trail from Nannup to Albany is seen as a priority.
Priority
Project
Very High
Extend the Munda Biddi Trail through from Nannup through to Albany
Medium
Facilitate the development of ancillary services on the Bibbulmun Track and Munda
Biddi Trail
Key agencies
Timeframe
Munda Biddi Trail Foundation,
Conservation
1-5 years
1-5 years
59
2)
Improve and develop key touring routes in the region
While significant improvements have been made to the quality of roads in recent years, there is still room for improvement. Of particular focus is the need to bypass heavy
traffic (particularly logging traffic) around the Bridgetown township to improve visitor safety. In addition, there is the need to open up the Mowen Road link from the
Margaret River wine region into the Blackwood River Valley region, further establish the Golden Trail self drive route and improve signage on key touring routes and at key
intersections. These improvements will help support the rural and relaxed feel of the region, improve visitor experiences and open up new touring routes for visitors.
60
Priority
Project
Key agencies
Timeframe
High
Develop the Bridgetown Bypass
Main Roads, Shire of BridgetownGreenbushes
1-5 years
High
Complete the sealing of Mowen Road from Sues Road in the Shire of Augusta-Margaret
River through to Nannup
Shire of Nannup, Shire of AugustaMargaret River, Main Roads
1-5 years
Medium
Improve directional signage along key touring routes and at key intersections within the
region.
Shires of Bridgetown-Greenbushes,
Shire of Nannup, Main Roads
1-5 years
Appendix A – Consultation List
The 230 stakeholders interviewed as part of the Tourism Development Priorities targeted stakeholder consultation conducted in May/June of 2009 are listed below:
ACCOR Group - Mr Llewellyn Wyeth
Broome and the Kimberley Holidays - Mr Bernard Whewell
Albany Visitors Centre - Ms Michelle Damon
Bunbury Visitor Centre / City of Bunbury - Ms Felicity Anderson
All Seasons Sanctuary Golf Resort - Ms Nicola Depiazzi
Burswood Entertainment Complex - Mr Andrew Hill
Aspen Parks - Mr Dean Massie
Capricorn Village Joint Venture - Dr Russel Perry
Australian Tourism Export Council - Ms Margaret Wilson
Caravan Industry Association Western Australia - Mrs Pat Strahan
Augusta Margaret River Tourism Association - Ms Francine Errico
Carnarvon Aboriginal Heritage & Cultural Centre - Ms Justine Lawler
Augusta's Georgiana Molloy Motel - Ms Lyn Ridout
Carnarvon Visitor Centre - Ms Sharon Williams
Aussie Bight Expeditions - Mr Tony Flynn
Central Wheatbelt Visitor Centre - Ms Pam Masters
Australia’s Coral Coast - Mr David O'Malley
Cervantes Pinnacles Motel - Mr Phil Purtle
Australia's Golden Outback - Mr Jac Eerbeek
Chamber of Commerce and Industry - Esperance - Mr Marcus Tromp
Australia's North West - Mr Glen Chidlow
Chamber of Commerce and Industry - Albany - Mr Graham Harvey
Australia's South West - Mrs Sascha Papalia
Chamber of Commerce and Industry Western Australian - Ms Sharon Dignard
Avon Tourism - Ms Wendy Williams
Charnaud Property Asset and Fund Management - Mr Ben Charnaud
Avon Valley Ballooning - Mr & Ms Sven & Cathy Tetlow
City of Albany - Mr Paul Richards
Batavia Coast Air Charter - Ms Caroline Pettet
City of Fremantle - Mr David Duncanson
Bell Tower (The Swan Bells) - Mr Paul Grootveld
City of Geraldton Greenough - Mr Paul Frick
Benedictine Community of New Norcia - Ms Carmel Ross
City of Rockingham - Mr Cadell Buff
Bibbulmun Track Foundation - Mr Mike Woods
City of South Perth - Mr Cliff Frewing
Blackwood River Valley Marketing Association - Mrs Barbara Johnson
City of Stirling - Mr Stuart Jardine
Blue Travel - Mr Meng Wong
City of Swan - Ms Peta McAuliffe
Broadwater Marina Resort Geraldton - Ms Maggie Dowsett
City of Wanneroo - Mr John Royle
Broome Airport - Mr Nick Belyea
City Stay Apartments - Mr Geoff Davis
61
62
Conservation Commission of WA - Dr John Bailey
Department of Environment and Conservation – Shark Bay - Mr Brett Fitzgerald
Conservation Council - Mr Piers Verstegen
Denham Seaside Tourist Village - Mr Ray Diggins
Department of Environment and Conservation - South West Region - Mr Peter
Henderson
Denmark Visitor Centre - Mr Ian Osborne
Department of Environment and Conservation – Warren Region - Mr Tim Foley
Department of Planning - Ms Shelley Grice
Department of Indigenous Affairs - Mr John Styants
Department of Planning - Mr Phil D'Costa
Department of Local Government - Mr Brett Sabien
Department of Planning - Mr Neil Foley
Department of Sport and Recreation - Mr Graham Brimage
Department of Planning - Mr Michael Schramm
Department of State Development - European Office - Ms Kerry Sanderson
Department of Planning - Mr Peter Westgate
Department of State Development- Mumbai Office - Mr Simon Johnson
Department of Planning - Mr Scott Haine
Department of Water - Mr John Ruprecht
Department of Planning - Albany - Ms Georgina Folvig
Derby Visitor Centre - Ms Jenny Kloss
Department of Planning - Gascoyne - Mr Aidan Tansey
Desert Knowledge/Wooleen Station - Mr Brett Pollock
Department of Planning - Mid West - Mr Jerom Hurley
Discover West - Mr Nathan Harding
Department of Culture and the Arts - Ms Jacqui Allen
Dolphin Discovery Centre - Ms Jodie Mott
Department of Environment and Conservation - Mr Stefan deHaan
Dryandra Country Visitor Centre - Ms Thelma Perfect
Department of Environment and Conservation - Mr Ian Kealley
Dunsborough Lakes Resort Golf Course - Mr Murray Parsons
Department of Environment and Conservation - Mr Daryl Moncrieff
Eastern Metropolitan Regional Council - Ms Sue Campbell
Department of Environment and Conservation - Mr Peter Sharp
Easyrider Backpackers Tours - Ms Vanessa Korsky
Department of Environment and Conservation - Mr Cliff Winfield
Edge Tourism and Marketing - Ms Robyn Fenech
Department of Environment and Conservation – Albany - Mr Bruce Bone
Esperance Eco-Discovery Tours - Mr Mark Adamson
Department of Environment and Conservation – Broome - Mr Alan Byrne
Esperance Regional Tourism Association - Mr Brian Tolhurst
Department of Environment and Conservation – Exmouth - Mr Roland Mau
Esplanade Hotel Fremantle - Mr Rodney Coates
Department of Environment and Conservation – Geraldton - Mr David Rose
Exmouth Visitors Centre - Ms Janis Ferguson
Department of Environment and Conservation – Mid West - Ms Sue Hancock
Experience Perth - Ms Noeleen Pearson
FACET (Forum Advocating Cultural and Eco Tourism) - Dr Ross Dowling
Kalbarri Wilderness Cruises - Mr & Mrs Tim & Julia Woodcock
Faraway Bay The Bush Camp - Ms Robyn Ellison
Kalgoorlie Visitor Centre - Ms Danielle Robertson
Gascoyne Development Commission - Mr Stephen Yule
Karma Chalets - Ms & Mr Beverley & Don Ford
Geographe Bay Tourism Association - Mr Matthew Walker
Karratha Visitor Centre - Ms Elanor Collins
Geraldton Visitor Centre - Mr Bevan Orchard
Karri Valley Resort - Ms Joanna Moore
Gingin Coast Tourism - Ms Marion McFadden
Kepa Kurl Eco-Cultural Tours - Ms Gail Reynolds-Adamson
Gloucester Motel - Mr Ian Leaning
Kimberley Area Consultative Committee - Mr Chris Mitchell
Golden Quest Trail Association/Discovery Trails - Ms Arianne Webb
Kimberley Development Commission - Mr Kelvin Barr
Goldfields Esperance Development Commission - Mr Shayne Flanagan
Kings Park and Botanic Garden - Mr Mark Webb
Goldfields Esperance Development Commission - Mr Robert Hicks
Kingsley Motel - Ms Jeanette Sturis
Goldrush Tours - Mr Guy Brownlee
Kooljaman at Cape Leveque - Ms Julie Blackburn
Goonine Springs - Ms Marilyn Nicholas
Lancelin Lodge - Mr Trevor Pond
Great Beyond Visitor Centre - Ms Laurinda Hill
Landcorp - Mr Ross Holt
Great Southern Development Commission - Mr Russell Pritchard
Lesley J Briscoe - Ms Lesley Briscoe
Heritage Council of WA - Ms Claire Savage
Little Creatures Brewery Company Pty Ltd - Mr Nic Trimboli
Heritage Country Tourism Association - Mr Rod Ross
Local Government Managers Australia - Mr Steve Cole
Hoover House - Mr John Watson
Main Roads Western Australia - Mr Brett Belstead
Hospitality Group - Mr Chris Pye
Main Roads Western Australia - Mr Kevin Smith
Houghton Wine Company - Ms Jan Peterson
Main Roads Western Australia - Mr Ian Fennell
Humfrey Land Developments - Mr Barry Humfrey
Main Roads Western Australia - Mr Peter Sewell
Hyatt Regency Perth - Mr Robert Dawson
Mandalay Holiday & Tourist Resort - Mr & Ms Clive & Margaret Johnson
Kalbarri Accommodation Service - Mr & Mrs John & Marilyn Brandenburg
Mandurah Quay Resort - Ms Tanya Forsyth
Kalbarri Reef Villas - Mr Steve McKenzie
Margaret River Visitor Centre - Ms Tracy Barr
Kalbarri Visitor Centre - Ms Barbara Hughill
Mauritz Enterprises - Ms Sheena Collins
63
64
Merribrook Retreat Margaret River - Mr Richard Firth
Point Samson Resort - Ms Helen MacGregor
Mid West Development Commission - Mr Steve Douglas
Port Hedland Visitor Centre - Ms Kelly Howlett
Midland Redevelopment Authority - Mr Kieren Kinsella
Priory Hotel - Mr Wayne Martin
Monkey Mia Yacht Charters - Mr Greg Ridgley
Qantas - Mr Adrian Boys
Mundaring Tourism Association - Ms Christina Norris
Qantas Holidays - Ms Kylie Kemp
Mundaring Visitor Centre - Ms Bev Beale
Quay West Resort Bunker Bay - Ms Bianca Boultbee
National Trust of Australia (WA) - Ms Anne Brake
Quest Margaret River Freycinet Estate - Ms Vanessa Thomson
Newman Visitor Centre - Ms Mary White
Rainbow Jungle - Ms Amber Kelly
Ningaloo Experience - Ms Melissa Zerbe
Ravensthorpe Chamber of Commerce - Ms Shelly Hall
Ningaloo Lodge - Mr Kim Tapper
Ravensthorpe Hopetoun Visitors Centre - Ms Jenny Biddulph
Ningaloo Sustainable Development Office - Mr David Nunn
Resolve Global - Mr Colin Ingram
Norseman Visitor Centre - Ms Evelyn Reid
Rockingham Visitor Centre - Mr Scott Hewitt
Northam Tourist Centre - Mr Cory Gale
Roe Tourism - Ms Jennie Gmiener
Novotel Ningaloo Resort - Mr Darren Cossill
Roebourne Visitor Centre - Ms Ruth Ellis
Oceanside Village - Mr Johan Bakker
Rottnest Express/Boat Torque Cruises - Ms Jasmine Evatt
Peel Chamber of Commerce Tourism Subcommittee - Mr John Matthew
Rottnest Island Authority - Mr Paolo Amaranti
Peel Development Commission - Ms Maree DeLacey
Rottnest Island Business Community - Ms Pam McMinn
Pemberton Visitor Centre - Mr Paul Nolan
Royal Automobile Club of WA - Mr Mark Abercromby
Pentland Alpaca Stud & Tourist Farm - Ms Margaret Binks & Debbie Maddams
Seashells Hospitality Group - Ms Stephanie Lang
Perth Convention Bureau - Ms Christine Mclean
Seashells Hospitality Group - Mr Mark Phillips
Pilbara Area Consultative Committee - Ms Collene Longmore
Shire of Ashburton - Mr Keith Pearson
Pilbara Development Commission - Mr Stephen Webster
Shire of Chittering - Ms Lyndal Danks
Pilbara Regional Council - Mr Adrian Ellson
Shire of Dandaragan - Mr Clinton Strugnell
Pinjarra Visitor Centre - Ms Carol Camplin
Shire of Denmark - Mr Dale Stewart
Shire of Derby-West Kimberley - Mr Shane Burge
Three Islands Marine - Mrs Victoria Casey
Shire of East Pilbara - Mr Allen Cooper
Tom Price Visitor Centre - Ms Anne Ransom
Shire of Esperance - Mr Mal Osborne
Tourism & Transport Forum - Mr Evan Hall
Shire of Gingin - Ms Anita Jarvis
Tourism Consultant - Mr Brian Bowater
Shire of Manjimup - Mr Jeremy Hubble
Tourism Council Western Australia - Mr Graham Moss
Shire of Northampton - Mrs Hayley Williams
Town of Port Hedland - Mr Terry Sargent
Shire of Roebourne - Mr Allan Moles
Travel Talk - Mr Craig Sinclair
Shire of Shark Bay - Mr Kelvin Matthews
Turquoise Coast Enviro Tours - Mr Mike Newton
Shire of Toodyay - Ms Annique Gray
Valley of the Giants - Tree Top Walk - Ms Julie Ross
Shire of Wyndham-East Kimberley - Mr Peter Stubbs
Vasse Felix - Mr Michael Whyte
Skywest Airlines - Mr Mark Shelton
Visitor Centre Association of WA - Ms Yvonne Bradfield
Slingair Heliwork WA - Ms Sonja Mitchell
Voyages El Questro Wilderness Park - Mr David Henry
Small Business Development Corporation - Mr Dennis Wade
Walpole-Nornalup Visitor Centre - Ms Cath Roberts
Small Business Development Corporation - Mr Norm Skoglund
Western Australia 2011 Pty Ltd/ISAF - Mr John Longley
Small Business Development Corporation - Mr Steve Moir
Western Australian Local Government Association - Ms Jodie Holbrook
South West Development Commission - Mr Don Punch
Western Australian Maritime Museum - Ms Renae Woodhams
Sunset Coast Tourism Association - Mr Andrew Slomp
Westralia Airports Corporation - Mr Brian Krause
Swan River Trust - Mr Rod Hughes
Whale World - Mr Glenn Russell
Swan Valley Tourism Council - Ms Geraldine Riggir
Wheatbelt Development Commission - Mr Grant Arthur
The Bayview Geographe Resort - Mr Suleng Tanlee
Willie Creek Pearl Farm - Mr Don Bacon
The Cove Caravan Park - Mr & Mrs Charlie & Irene VanHerk
York Chamber of Commerce - Mr Mark Lloyd
The Vines Resort - Mr Mike Stanton
65
The following organisations provided a written submission as part of a public call for submissions open from May 1 to July 17, 2009
Augusta Margaret River Tourism Association
National Trust of Australia (WA)
Bibbulmun Track Foundation
Physical Activity Taskforce Secretariat
Central Wheatbelt Visitor Centre Merredin Accredited Visitor Centre
Rainbow Jungle Kalbarri Sculpture Exhibition 2010
City of Bunbury
Roe Tourism
City of Perth
Shire of Busselton
City of Swan
Shire of Dowerin
Department of Sport and Recreation
Shire of Kalamunda
Eastern Metropolitan Regional Council
Shire of Merredin
Fremantle Prison
Shire of Mundaring
Gingin Observatory
Town of Cambridge
Guilderton Community Association
Western Australian Chamber of Commerce and Industry
Marble Bar Telecentre & Business Link
Yarloop Workshops
National Trust of Australia - Granite Way
In addition, the following organisations provided a written submission as part of a public call for comment on the draft TDP documents, open from November 20 to
December 18, 2009.
66
Albany Chamber of Commerce and Industry
City of Fremantle
Augusta Margaret River Tourism Association
City of Geraldton-Greenough
Australia's North West
City of Joondalup
Broome and the Kimberley Holidays
City of Kalgoorlie-Boulder
Cape Mountain Bikers
City of Mandurah
Central Wheatbelt Visitor Centre
City of Perth
City of Bunbury
City of Stirling
City of Swan
Margaret River Wine Industry Association
City of Wanneroo
Mid West Development Commission
Denmark Tourism Incorporated
National Trust of Australia (WA)
Department of Environment and Conservation
Peel Development Commission
Department of Environment and Conservation - Esperance
Quest Margaret River Freycinet Estate
Department of Sport and Recreation
Recherche Advisory Group
Derby Visitor Centre
Rottnest Island Authority
Dolphin Discovery Centre
Shire of Dalwallinu
Eastern Metropolitan Regional Council
Shire of Kalamunda
Esperance Chamber of Commerce and Industry
Shire of Leonora
Esperance Region Tourism Association
Shire of Menzies
Gascoyne Development Commission
Shire of Mundaring
Shire of Nannup
Gingin Coast Tourism Association
Shire of Northampton
Golden Quest Trail Association
Shire of Perenjori
Goldfields-Esperance Development Commission
Small Business Centre
Great Southern Development Commission
Small Business Centre - Goldfields
Guilderton Community Association
South West Mountain Bike Club
Heritage Country Tourism Association
Tourism & Transport Forum
Hidden Treasures of the Great Southern
Tourism Council of WA
Kalgoorlie Visitor Centre
Town of Cambridge
Karma Chalets
Western Australian Chamber of Commerce and Industry
Main Roads WA
Westralia Airports Corporation
Mandurah Quay Resort
Wheatbelt Development Commission
67
Appendix B – The Tourism Area Lifecycle
The tourism area lifecycle pattern which has been put forward by
Richard W Butler (for a full review, see Aspects of Tourism: The
Tourism Area Life Cycle Vol. 1 Applications and Modifications 2006,
p3-12, Channel View Publications) is based on the product lifecycle
concept, and is outlined in the diagram below. The subsequent
section summarises Richard Butler’s views on the key implications of
each stage of the tourism area lifecycle.
Starting in the bottom left hand corner of this model, the
exploration stage is characterised by small numbers of tourists
making individual travel arrangements and following irregular
visitation patterns. At this time there would be no specific facilities
provided for visitors, requiring the use of local facilities. As a
consequence, the physical and social characteristics of the destination
would be unchanged by tourism, bearing little impact on the
economic and social existence of local residents.
As the numbers of visitors increase and patterns of visitation become
more regular, some local residents will enter the involvement stage,
whereby they begin to provide facilities tailored specifically for visitors
to the area. Contact between visitors and locals increases and efforts
commence to identify visitor markets and undertake some level
of advertising. A tourist season begins to emerge, and the social
patterns of involved local residents are adjusted. Pressure starts to
be placed on government and public agencies to provide or improve
suitable transport and other relevant facilities and amenities for
visitors.
68
The development stage reflects a well defined tourism market area shapes by
heavy advertising in target catchment areas. Local involvement and development
typically starts to decline, superseded by larger and more up-to-date facilities
provided by external organisations and chains (particularly accommodation).
Natural and cultural attractions are developed and potentially supported
by complementary man-made facilities. Noticeable changes in the physical
appearance of the area is likely and it can be expected that not all of these
changes will be welcomed by local residents. Regional, state and/or national
involvement in the planning and development of facilities, as well as imported
labour, will be required to cope with growing demand, as the number of visitors
exceeds the local population during peak periods. The range and type of visitors
will also change as broader market awareness increases.
As the consolidation stage is entered, total visitor numbers continue to increase
albeit at a slower rate. A major part of the areas economy is now intrinsically
linked to tourism, and marketing activities become further-reaching with efforts
made to extend the tourism season and catchment areas. A number of major
tourism chains will now be represented, but few additions will be made. The
larger number of visitors and range of tourism facilities can be expected to
engender opposition from local residents not involved in the tourism industry.
Defined recreational districts or hubs in the area may emerge and older tourist
facilities and amenities may start to be considered less desirable.
When the peak number of visitors has been reached, the area will reach the
stagnation stage. Capacity levels for many tourism products and facilities will
have been either reached or exceeded, leading to potential environmental, social
and economic problems. By this stage, the area will usually have a well established
image in the marketplace, but will no longer be fashionable. There will be surplus
capacity, requiring greater marketing efforts to maintain current visitor levels. As a
result, there is heavier reliance on repeat visitation and organised mass tourists.
In the decline stage, the area will not be able to compete with newer and more
fashionable destinations in the region and will experience a decline in visitor
numbers. As a result, turnover of tourism developments and operators towards
non-tourism operations becomes high as the area becomes less attractive
to tourists and the viability of tourism operations becomes more difficult.
Opportunities may arise for local residents to take over smaller tourism operations
due to lower competition as the market declines. However, many tourism
operations (particularly accommodation) are eventually converted to permanent
residences (most commonly for retirees).
Alternatively, it is possible that rejuvenation may occur, although the extent
to which this can be achieved will usually depend on a complete change in the
attractions, on which tourism is based, by either a) creating new man-made
attractions, and/or b) developing previously untapped natural tourism assets.
69
Notably, the direction of the curve after the period of stabilisation (and ultimate
lifecycle of a tourism destination) is open to several possibilities:
• Successful redevelopment of man-made or natural tourism assets could result
in renewed growth and expansion (see curve A).
• Minor modification and adjustment to capacity levels, and continued
protection of resources, could allow continued growth at a much reduced
rate (see curve B).
• A readjustment to meet all capacity levels could create a more stable level of
visitation to be maintained in the longer term after an initial readjustment
downwards (see curve C).
• Continued unsustainable overuse of natural tourism resources, nonreplacement of aging tourism product and infrastructure, and decreasing
competitiveness relative to other tourism destinations would result in a
marked decline (see curve D).
• The intervention of various shock factors, such as war, disease, major
environmental damage or other catastrophes could result in an immediate
and rapid decline in visitor numbers from which it may be extremely difficult
to recover (see curve E).
70
Although a consistent evolution of tourism destinations can be placed in a broad
theoretical model such as that proposed by Richard Butler, it must be emphasised
that not all areas experience the stages of the cycle as clearly as others. Specifically,
the shape of the curve must be expected to vary for different areas, reflecting
variations in such factors as the rate of development, numbers of visitors,
accessibility, government policies and numbers of similarly competing areas.
Appendix C – Key Points of Contact
Tourism WA – Australia’s South West Regional Manager
61 Victoria Street
BUNBURY WA 6230
(08) 9791 9011
[email protected]
Australia’s South West – Regional Tourism Organisation
61 Victoria Street
BUNBURY WA 6230
(08) 9791 9197
[email protected]
Great Southern Development Commission
110 Serpentine Rd
ALBANY WA 6330
(08) 9535 0000
[email protected]
South West Development Commission
61 Victoria Street
BUNBURY WA 6230
(08) 9792 2000
[email protected]
1
Sustainable Tourism Cooperative Research Centre – Tourism Satellite Accounts 2007-08: Western Australia
2
Tourism Council Western Australia
3
Tourism Research Australia – International and National Visitor Survey 2001-2008
4
Department for Health and Ageing - Statistical Local Area Population Projections, 2007 to 2027, Revised
5
Tourism Western Australia – Attraction Development Research 2009
6
Tourism Research Australia defines a daytrip as the following
“Day trips or same day visitors are those who travel for a round trip distance of at least 50km, are away for home for at least 4 hours, and who do not spend a night
away from home as part of their travel. Same day travel as part of overnight travel is excluded as is routine travel such as commuting between work/school and home.
Routine shopping is included as is travel for all purposes, not just pleasure.”
As a result of this tight definition, the number of daytrips to a particular destination will always be less than the number of actual day trips to that destination.
71
72

australia`s south west - the RDA Great Southern

Transcription

Similar documents

Tourism in Havant

Tourism plays. Even in untraditional businesses.

The Biesbosch Nationaal Park

Tourism program brochure

North America

INTECAP, Guatemala

presentation

if you want to know what our customers say about us.

Prince Edward County, Canada

Greater Gadsden, AL - Southeast Tourism Society