Tourism and Leisure Management

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Cristina BACELLAR,
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EM NORMANDIE.
The Tourism and Leisure Management programme is designed to train future executives
seeking to work in a rapidly-developing sector which requires people with management
skills combined with expertise specific to the tourism and leisure market.
“Increased competition, geopolitical
uncertainties, the development of the
Internet, all of these things call for skilled
operational professionals who have the tools
and knowledge to anticipate, create and
mobilise their teams.
EM NORMANDIE offers a recognised Master’s
Degree, in partnership with the University of
Brighton, whose award is accredited by the
World Tourism Organization. This vocational
degree features input from numerous
professionals, residential seminars, an
internship, an in-company field project and
further business experiences.
This is a relationship-based programme,
combining culture and experience which is,
taught by international professors from the
EM NORMANDIE and the University of
Brighton, favouring the exchange of ideas and
mixed learning.
If you are looking for an English degree
programme which prioritises your personal
and professional development, welcome to
Deauville.”
BUSINESS NETWORK
EM NORMANDIE has an extensive business network, including national and international
companies and institutions. Providers of internships and jobs for the students, they
contribute to the high quality of the programme through the strong involvement of their
personnel. This network of contacts constitutes a strong “career accelerator” for young
graduates which helps them in their search for employment.
Our business network: ACCOR Group, Amadeus IT Group SA, Atout France, Aviareps AG,
Carlson Wagonlit Travel, Chamber of Commerce of Pays d’Auge, Deauville Congress Center
(CID), Disney Business Solutions, Interface Tourism, Las Vegas Convention and Visitors
Authority, Lower Normandy Region, Lucien Barrière Group, Pierre et Vacances, Pullman
Rive Gauche Paris, Qatar Airways France, Relais & Châteaux, The Boston Consulting Group,
Town of Deauville …
Jacques Olivier CHAUVIN,
Former General Manager,
Relais & Châteaux.
“Increasing international competition in tourism has necessitated a greater emphasis
on quality and management skills. These can only be obtained through well-designed
programs of higher education, such as those at EM NORMANDIE in Deauville, which
provide a good balance between concepts and field projects.”
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The HEC Entrepreneurs pedagogical approach:
Learning to make decisions and manage through action !
Each field project is entrusted to a company, a public or private development organisation and
undergoes a rigorous selection process by the MSc programme director. Each field project is
carried out by a team of three students over a period of 5 weeks.
The students approach the field project as junior consultants and are considered as real
assistants by the professional in charge of supervising and supporting them.
At the end, a final day is organised when each team presents its work to a panel of executives
and managers of companies specialised in the subject of the field project.
The panel evaluates the quality of the analysis and the relevance of the recommendations.
Very much based in corporate reality, this pedagogical approach was developed in partnership
with the Groupe HEC Paris. It allows students to build a CV rich in diversified experience, to
acquire multiple competencies and to develop their capacity to take risks and work in teams…
qualities which are essential to the professional success of future managers.
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ATTENDANCE PATTERN
n Full Time 15 months, starting september
n Semester 1 (September - December)
n Semester 2 (January - April)
n Semester 3 (May - December)
n Work placement (between 4 and 6 months)
n Dissertation or Integrative Business Project
ACADEMIC INPUT
Critical Issues in Tourism
Managing Service Operations
Service Industry Marketing
Sustainable Tourism
Strategic Management
in Service Business
International Hospitality
Development
BUSINESS SKILLS
Additional courses in cooperation with professionals of the tourism industry: crisis
management, destination marketing, yield management, press review on the
tourism and leisure business, cross-cultural management, business travel,
transport industry, entrepreneurship, Distribution eTourism…
FIELD PROJECT
A 5-week field project dealing with service quality management in tourism,
found and validated by the programme tutors for the students
FIELD TRIPS (one week each)
n Dubai (UAE), Paris (France)
n Meetings with professionals of the tourism and leisure industry to know more
about their business
1 CONTEST (2 weeks)
Team work on a real business issue given by a company
1 WORK PLACEMENT
Between 4 and 6 months: May - December
DISSERTATION OR INTEGRATIVE BUSINESS PROJECT
Students complete a 12,000 - 15,000-word Master-level dissertation or
integrative business project
FACULTY
EM NORMANDIE AND UNIVERSITY OF BRIGHTON
The faculty is closely involved in research work linked to tourism industry and participates in the
work of the following organisations:
n Centops - Center for Tourism Policy Studies
n TedQual - Institute for Quality in Tourism Education of the World Tourism Organization
n AIEST - International Association of Scientific Experts in Tourism
n ATLAS - Association for Tourism & Leisure Education
Guest speakers and experts from the industry provide an added input to the lectures.
They come from companies and organisations such as:
Accor Group, Atout France, Carlson Wagonlit Travel, Deauville Congress Center (CID), Synodiance,
Lucien Barrière Group, Pullman Rive Gauche Paris, Qatar Airways France, The Boston Consulting
Group, …
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Contact
Séverine GROULT, Programme Assistant
+ 33 (0)2 50 31 11 00 - [email protected]
Nathalie NÉEL, Head of Communication and Promotion
+ 33 (0)2 31 46 78 99
[email protected]
www.facebook.com/nathneel.emnormandie
École de Management de Normandie
Non-profit association under the 1901 Act, operating under a private law contract
25, avenue de la République - 14800 DEAUVILLE
Tél. : +33 (0)2 50 31 11 00 - Fax : +33 (0)2 50 31 11 09
9, rue Claude Bloch - 14052 CAEN CEDEX 4
Tél. : +33 (0)2 31 46 78 78 - Fax : +33 (0)2 31 43 81 01
30, rue de Richelieu - 76087 LE HAVRE CEDEX
Tél. : +33 (0)2 32 92 59 99 - Fax : +33 (0)2 35 42 11 16
[email protected] - www.em-normandie.fr
The École de Management de Normandie has been created by the Chambers of Commerce of Caen and Le Havre.
Member of the Chapitre des Écoles de Management de la Conférence des Grandes Écoles (CGE) • Member of the Polytechnicum de Normandie
• Member of the Fondation Nationale pour l’Enseignement de la Gestion des Entreprises (FNEGE) • Associate Member of the Union des
Grandes Écoles Indépendantes (UGEI) • Member of Campus France • Founding member of the European Master of Business Sciences (EMBS)
• Member of the European Foundation for Management Development (EFMD) • Member of the Association to Advance Collegiate Schools of
Business (AACSB) • EPAS accreditation for the pre-experience EM NORMANDIE Master's degree.
B.D.S.A. Le Havre - RCS 325 437 507 00024 -11/2011 - Communication Department EM NORMANDIE - N° SIREN : 479 806 630 - Code NAF : 8542Z - Photography : © EM NORMANDIE / © Guyisaac.com / © S.Guichard / © OT Deauville, CID Deauville / © Fotolia.com / © Goodshoot / © Vincent Rustuel - angelssea.fr
Printed in France : Imprimerie Lecaux / Certification de la gestion durable des forêts. - Tirage : 1 000 ex. No contractual document. Not to throw on the public highway.
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