New High Score: Top 50 US Companies in Germany

commerce germany
O F F I C I A L P U B L I C AT I O N O F T H E A M E R I C A N C H A M B E R O F C O M M E R C E I N G E R M A N Y
September 2011 · VOL 9 · ISSUE 4
1 7,70
New High Score:
Top 50 US Companies
in Germany
Investment Region
North-Rhine Westphalia:
Germany’s Economic
Powerhouse
Homegrown talent:
Ripe for the New Labor Market
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amcham viewpoint
Filling Holes in the Labor Market
After the steep slump in the winter of 2008/09, the German economy developed a powerful
dynamic. Although global risks are now on the horizon and economic growth is slowing, the
positive trend in Germany is continuing in 2011, and the country remains an attractive location
for foreign investors.
Never before have so many people in Germany been employed. The International Monetary
Fund was not alone in its eagerness to find out what was behind Germany’s “employment miracle.” Most important here has been policymakers joining hands with strong social partners to
proceed along a path of internal transition
to flexible employment.
Dr. Ursula von der Leyen
Even before the crisis, collectiveAmericans’ enterprising spirit and hands-on bargaining agreements had allowed for German Federal Minister
attitude can help the economy regain its strength certain departures from established weekly of Labor and Social Affairs
working hours during periods of faltering
economic activity. Company-specific, in-house solutions
then facilitated the implementation of flexible adjustment processes during the crisis. And government assistance
for short-time work measures helped firms retain their employees and valuable know-how.
We are sharing the lessons of this experience within the framework of an international dialogue. Like the
United States, Germany aims to engage in a lively exchange of insights and information. Both countries support
the establishment of a working group on employment within the G20.
In Germany, we now have to find a way to fill the many vacancies that require skilled and specialized workers.
Our needs are only going to increase as more and more people retire from the workforce. And because of the low
birth rate over the past 20 years, fewer younger people will be stepping in to fill the vacancies.
The German government has therefore come up with a strategy for ensuring the supply of skilled labor. Within
this context, creating greater efficiency in the labor market means, in particular, tapping the huge potential offered
by older people and women by providing supplemental training to older employees, better measures for reconciling work and family and faster job placement.
In addition, Germany is seeking to attract the bright and talented individuals found on the world labor market. We want to lower existing hurdles and develop the kind of welcoming environment that has long prevailed
in the United States.
Manpower GmbH & Co. KG
Personaldienstleistungen
Düsseldorfer Straße 9
D-65760 Eschborn
www.manpower.de
© 2011 ManpowerGroup. All rights reserved.
September 2011 commerce germany 3
contents
cover story
6
13
Ripe for the Picking
top 50 us companies in germany
from amcham germany members
9
16
25
executive member spotlight: Innovative and Reliable Solutions for Customer Communications
member point of view: New Ways of Recruiting
member know-how: Branding to Recruit and Retain Talent; Education Attracts International Expertise
amcham germany member support
10
11
20
top-level meetings
policy issues: AmCham Germany committees work to influence important political decisions
investment region: North-Rhine Westphalia - High Tech, Low Stress
amcham germany events
17
18
summer celebrations 2011
event report
chamber news
22
22
23
2011 US-German Internship program concludes with Düsseldorf visit
amcham germany in the press
Quinkert honored with Silver Award
24 new members
26 announcements
27 chamber calendar
September 2011 commerce germany 5
cover story
Ripe
for the
Picking
Smart personnel
policies yield a
talented harvest.
As employers struggle to reconcile shrinking talent pools with increasingly specialized job
descriptions, human resources has become one of the most important functions within a
company. By working with this department to implement effective recruitment and training
programs and sharpen technical savvy, businesses can gain access to the cream of the crop.
Academic Partnerships Groom Talent from Within
Retaining the best employees ensures customer satisfaction, product sales and knowledge about the organization.
This is especially true in today’s fast-growing economy, where problems are often large and complex and time is
usually short. As a result, solving business-critical problems is a task that demands solid knowledge and skills that
draw from many different disciplines.
T
he management and technology consultancy BearingPoint is a learning organization that promotes ongoing development as a fundamental principle of its
culture. To intellectually develop its people – a
company’s most important asset – and to meet
clients’ expectations, BearingPoint offers all of its
employees a range of trainings on a regular
basis.
6 commerce germany September 2011
Global leadership development
One training program focused on leadership
skills is being carried out in cooperation with the
Yale School of Management. Available five times
a year to the three top levels of the firm’s management, more than 200 managers and senior
managers have benefited from the one-week
course over the past two years. The collaboration
Employee development
requires continuous work
Michael Donat,
HR Director, BearingPoint,
www.bearingpoint.com
Recruiting and Social Networks
networks has long since turned the systematics of human-resources
sonnel recruiter? And where is the fine line that
separates an urgent need for communication
from a targeted dissemination of information?
How do I remain visible and active without coming across as obtrusive, pushy and overly
loquacious?
consulting upside down. Whether it is Xing, LinkedIn, Facebook or Twitter –
Sifting out the best, leaving the rest
Let’s not kid ourselves. The age of the social and professional Web-based
these marketplaces of modern communication have long since earned their
place as an indispensable and incontrovertible part of the recruitment
process. And the trend is rising.
Y
ears ago, business networking tools
were mainly used by freelancers
looking for assignments or people from
the IT sector or other tech-related
branches. But now they are a standard feature
in professional personnel recruitment. This
applies primarily to mid-level professionals. But
even in the case of C-level executives, a Twitter
account has become as much a part of everyday
life as maintaining one’s profile in a business
network.
are offended when approached
about details in their profile
because they have simply forgotten what they stated in their online
profile. The long-term significance
of these networks has simply not
yet caught on among the older
generation of managers. An online
profile is not a gimmick but an
authorized business card – and, as such, it forms
the basis for determining a potential pool of
candidates.
The internet age gap
Constructing the digital CV
And yet we still see marked differences in the
active participation in these networks. Whereas
30- to 40-year-olds are passionate and efficient
about keeping their profiles up to date, distinguishing themselves in groups, and have no
qualms about transparency, the older age groups
are more passive, even negligent in their
approach. Quite often, more mature managers
results from efforts to strengthen companywide
career and leadership development and create a
global platform that offers employees the opportunity to participate in a team training experience. Starting in October 2011, partners will also
be able to take part in a new specialized training.
Tailored skills to meet the firm’s needs
The courses at Yale provide information that
can be easily applied to daily work. Program participants are taught by Yale professors and learn
management techniques through classroom lectures and case studies. The courses are not
designed to superficially cover as many topics as
possible; rather, the training method makes it
possible to delve deeply into a few select topics.
As guest speakers for the program, BearingPoint
As yet, there are no binding standards
regarding presentation and handling of information within social networks. What details do I disclose to which selected target audience? How do
I set myself apart from keyword spammers who
overload their profiles and communicate with
unbridled abandon in order to be found by a per-
managers speak about their own experiences at
the firm to demonstrate the link between theory
and practice.
Participants work on such topics as decision
making, leadership styles, corporate finance and
client value creation. Their capabilities
and knowledge are developed in
order to understand and fulfill the
client’s as well as the firm’s needs.
They learn how to develop and
manage teams and how to
use their individual skill sets.
Later, participants also have
the opportunity to connect
with their peers and are
encouraged to share knowledge and best practices across
borders.
This is precisely where potential candidates
and personnel consultants should learn to define
their standards and their interaction. For person-
An online profile is not
a gimmick – it is an
authorized business card
Hagen Schweinitz,
Partner, Korn/Ferry International,
www.kornferry.com
nel consultants, this means acquiring new skills
in deciphering network profiles. The challenge is
to learn how to separate the wheat from the
chaff with utmost precision. This is a very
demanding process given that the variety of
ways potential contenders present themselves on
such websites makes comparisons extremely difficult and does not guarantee true quality.
Real quality and a high degree of suitability
are ultimately revealed – and this will not be
changed by the Web and its various networking
platforms – by talking with someone in person.
A tremendously comforting thought.
What employees learn in the trainings is
essential for their personal development and, as
a result, for the firm’s well-being. From BearingPoint’s perspective, this is an investment worth
pursuing.
September 2011 commerce germany 7
cover story
Strengthening Diversity
to Drive Business
Diversity management in a company includes addressing all the differences
that define a person as a unique individual. The basis of diversity
management is formed by accepting, respecting and valuing differences
and regarding them as an enrichment to the organization.
A
t Ford, diversity management is not regarded
as a support program
for minority groups,
rather it is viewed as an opportunity that is open to everyone and
includes everyone. Diversity management aims to create a working
environment that
generates an inclusive culture
in which everyone can contribute to the success of the company,
values the differences and abilities of all
employees and
leverages the advantages of a diverse workforce.
to Dallas/Fort Worth or
In Germany, Ford-Werke GmbH has actively
engaged in diversity management since 1996.
Support for these efforts flows from the top of
the company in the form of the European Board
of Directors as well as from the base of the company, including a range of employee resource
groups and national and functional diversity
councils.
travel via London or
Women empowering girls
Fly American Airlines
direct from Frankfurt
Madrid with our partners
British Airways and Iberia.
American can take you
across the Americas, the
Caribbean and beyond.
For more information,
visit AA.com or contact
your travel agent.
AmericanAirlines and AA.com are marks of American Airlines, Inc.
oneworld is a mark of the oneworld Alliance, LLC.
© 2011 American Airlines, Inc. All rights reserved.
Several women’s networks are in place at the
company, including the Women’s Engineering
Panel. This group takes a very active role in promoting technical professions to young girls as so
few women pursue engineering or technical
degrees. Acting as ambassadors for their profession, female employees from the company
reach out to school-age girls and demonstrate the variety of possibilities
offered through a technical
working environment by
giving presentations in
schools and by supporting internships for girls.
Diversity management
is open to everyone
Brigitte Kasztan,
Diversity Manager, Ford of Europe
and Ford of Germany,
www.ford.com
Focusing on the Turkish community
With more than 50 nationalities represented
at Ford-Werke GmbH, the company offers a truly
multinational working environment. One network has emerged that focuses on a specific
cultural group: the Turkish Resource Group
(TRG). Focusing on the Turkish community in Germany, their work includes explaining the importance of education, promoting the Ford brand
and supporting Ford’s image as an employer of
choice.
TRG, for instance, helped promote the Ford
Transit on the wholesale market in Cologne
among Turkish greengrocers by translating all of
the sales material into Turkish. A Turkish-speaking sales staff was also available. In the end, Ford
managed to achieve a 5% sales increase for this
category of vehicle.
On the whole, we might say: diversity even
sells cars!
executive member spotlight
Innovative and Reliable Solutions
for Customer Communications
Pitney Bowes is a leader in the field of mail and document processing, supporting more than 2 million
customers in 130 countries in optimizing their communications and business relationships. With more than
3,000 patents around the world, the company is one of the largest patent holders in the United States.
T
he company has gone from a manufacturer of individual tools for mail processing to a complete solutions provider for
all aspects of customer communications.
Today, Pitney Bowes is perhaps the only company that can cover the full range of company
communications – from design, printing, inserting and franking to aid with sorting systems, letter openers and archiving solutions for incoming
mail. This kind of product integration will play
an increasing role in
the future, but Pitney
Bowes can already provide this thanks to its
comprehensive consulting know-how. With
around 30,000 employees, Pitney Bowes genWilhelm Kanzler
erates annual revenue
General Manager DMT NE
of roughly $5.4 billion.
Pitney Bowes
This makes it one of the
Deutschland GmbH
largest corporations in
Tiergartenstr. 7
64646 Heppenheim
the customer-commuT +49 6252 70800
nications management
E [email protected]
industry.
W www.pitneybowes.de
Solution portfolio
Pitney Bowes is focused on developing innovative solutions for companies of all sizes and in
all industrial sectors. The primary goal is to assist
customers with managing the entire flow of their
business-related communications, whether with
software or hardware.
High-volume mail processing
Pitney Bowes offers inserting, sorting, printing and franking systems as well as off-line
mailing solutions for managing physical and
digital documents and mail for enterprises and
service providers with a high volume of mail or
documents.
Software
The company also delivers software solutions
for output, workflow and document management as well as addressing, digital document
distribution, geocoding systems, invoicing and
much more.
In addition, Pitney Bowes is also the world’s
leading provider of location intelligence solutions. By integrating software, data and services,
the corporation creates added value from location information. This, in turn, makes it possible
for companies and public agencies around the
world to make better decisions on the basis of
easily acquired information related to their
location.
Financial services
With financial services tailored to the needs
of its customers, Pitney Bowes offers flexible
options for renting and leasing contracts, partial
and full amortization, rental-purchase solutions
and trade-ins for used machines.
PITNEY BOWES DEUTSCHLAND GMBH
Pitney Bowes has been active in Germany since 1961 and has nearly 600 employees
in the company’s business units Mail Processing, High-Performance Mail Processing,
Outsourcing and Software. Its German headquarters are in Heppenheim, and the
company has other German locations in Viernheim, Munich and Frankfurt/M.
Pitney Bowes controls activities for Austria and Switzerland from Heppenheim,
also supporting its nearly 53,000 customers in German-speaking regions.
September 2011 commerce germany 9
top-level meetings
©: Bundesministerium für Wirtschaft und Technologie
Top-Executive Exchange with Federal Minister of Economics
Dr. Philipp Rösler, German Federal Minister of Economics and Technology, met with a delegation of AmCham Germany members in
Berlin on Aug. 2, 2011, to discuss current developments in German energy and healthcare policies. Participants also discussed the
state of transatlantic economic relations, highlighting the continued importance of cooperation through such forums as the Transatlantic Economic Council. Pictured here are (from left): Julia Pollok, Dr. Dierk Müller, Ralf Brinkmann, Fred B. Irwin, Rösler, ErnstWilhelm Frings, Georg Knoth, Hanspeter Quodt and Dr. Lutz Raettig.
Investment Conditions Reviewed with Members of Parliament
On June 8, 2011, in Berlin, AmCham Germany members met with Hubertus Heil and Joachim Poß, both Deputy Chairmen of the SPD
Parliamentary Group, to discuss such topics as skilled-labor shortage, the need for new energy policies to provide investment security,
planning security in healthcare and the effects of new tax regulations on businesses. Pictured here are (from left): Sven Jansen, Günter
Fortmann, Elisabeth Niedermeyr, Dr. Ingrid Herzog, Ulrich Schmitz, Poß, Wolfgang Niedermark, Rainer Wunderlin, Fred B. Irwin, Volker
Sach, Heil, David Knower, Matthias Borst, Frank Riemensperger, Werner L. Kanthak, Dr. Gerd Kräh, Sabine Skwara and Steffen Wurm.
CDU Secretary General Meets with AmCham Germany
CDU Secretary General Hermann Gröhe, MdB, welcomed a group of AmCham Germany members to Berlin on July 12, 2011, to discuss
current conditions for doing business in Germany from the perspective of US investors. One issue discussed at the meeting was German energy policy, including framework conditions for energy-intensive industries, smart grids and the consequences of Germany’s
nuclear phaseout. Pictured here are (from left): Dr. Dierk Müller, Günter Fortmann, Steffen Wurm, Sven Jansen, Michael Freiherr von
Ketteler, Ursula Menhart, Dr. Ingrid Herzog, Fred B. Irwin, Günter Gressler, Dr. Wolfgang Dierker, Gröhe, Rügen Leicht, Felix Hierstetter,
Uwe Detering, Anne Jost, Julia Pollok and Dr. Nikolaus Lindner.
10 commerce germany September 2011
policy issues
Sustainability Committee Discusses
Innovation and Current Challenges
O
n June 23, 2011, Dr. Dan Arvizu,
Director and Chief Executive of the US
Department of Energy’s National Renewable
Energy Laboratory, met with AmCham Germany
members and guests at the US Embassy in
Berlin to discuss innovation and current conditions in the field of renewable energy. Topics
discussed included the current production of
renewable energy as well as recent innovation
and advances in the United States, challenges
the industry faces today and how those challenges can be overcome.
Position Statement on
Care Structures Act
Policy Breakfast
with US Official
T
he AmCham Germany Business of Healthcare Committee has released a position
paper in response to the draft law of the Care
Structures Act (GKV-Versorgungsstrukturgesetz).
The committee welcomes the goals set out in
the draft law to ensure the availability of quality
local treatment to all patients and to secure
quick access to innovations. The committee nevertheless stresses the necessity of making
adjustments to the draft law, especially with
regard to the provisions concerning the Federal
Joint Committee (G-BA).
The complete position paper
is available on the AmCham Germany
website, www.amcham.de
Statement on Phasing
Out Nuclear Power
A
M
embers of Amcham Germany met with
Paul Dacher, Director for Western and
Northern Europe at the US Department of Commerce, at AmCham Germany’s Berlin office on
June 15. At the meeting, members expressed
their need for uniform regulations across such
industries as pharmaceuticals, automaking and
renewable energy. Pictured here is Hans-Peter
Teufers, Chairman of the AmCham Government
Relations Committee, with Dacher.
Fifth Annual Transatlantic Business Conference
mCham Germany member companies
have come out in favor of the German
government’s decision to end nuclear power
dependency and advance alternative energy
sources. In addition, member companies
have offered their international experience
and expertise in the areas of innovation and
technical solutions to support an efficient,
successful transformation. AmCham Germany
also supports capitalizing on the world’s
leading research institutions in the US and
Germany in order to support a transatlantic
approach to integrating new systems and
technologies.
For the complete paper, please visit
our website, www.amcham.de
Nov. 8-9, 2011
Commerzbank Tower, Frankfurt/M
Marriott Hotel, Frankfurt/M
The Transatlantic Marketplace:
Challenges and Opportunities Beyond 2011
www.transatlantic-marketplace.com
September 2011 commerce germany 11
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top 50 us companies in germany
US Companies in Germany Hit the Top
As this year’s AmCham Germany top 50 ranking shows, 2010 saw
stronger results than 2009 for US companies in Germany. Although relatively few of these companies changed places in the ranking, most posted
significant growth in sales. For the fourth consecutive year, Ford-Werke
ranks at the top of the list with total sales in 2010 of slightly over
118 billion. Fellow automaker Adam Opel AG took second place, having
earned 111 billion in sales. ExxonMobil Central Holding rounds out the
top 3 with revenues of 110.8 billion last year.
U
sing the top 50 ranking, AmCham Germany also determines the top US
employers in Germany. Together, the
largest 21 US employers provided jobs
to almost 300,000 workers in 2010. This reflects
an overall increase in hiring – a positive trend
that further underscores the improved business
climate in Germany.
Keeping power on and costs low
In addition to the rankings, AmCham
Germany also asked top executives of member
companies with at least 50% American capital to
TOP US EMPLOYERS IN GERMANY
Company
No. of employees
1. McDonald’s Deutschland Inc.
62,0001
2. Ford-Werke GmbH
24,2901
3. Adam Opel
23,200
4. Burger King GmbH
23,0001,2
5. IBM Gruppe
22,0002
6. ManpowerGroup
22,000
7. Procter & Gamble Germany
14,000
8. United Parcel Service Deutschland
Inc. & Co. OHG
14,000
9. TRW Automotive Deutsche Gruppe
10,800
10. Coca-Cola Deutschland
10,000
11. Johnson Controls Automotive Experience
10,0002
12. Hewlett-Packard GmbH
9,3603
13. Goodyear Dunlop Tires Germany GmbH
7,300
14. GE Deutschland
7,0002
15. Deere & Company – European Office
6,000
16. Dow Gruppe Deutschland
5,780
17. Honeywell Deutschland
5,572
18. Lear Corporation GmbH
5,459
19. Abbott GmbH & Co. KG
5,000
20. Delphi Deutschland GmbH
5,0002
21. TE Connectivity Tyco Electronics AMP
5,0002
respond to a number of key questions on the
topic of energy. This survey sought to determine
the prevailing opinions about renewable energy
as well as the security and reliability of energy
supplies. As touched on at the Sept. 13 press
conference where the top 50 ranking was made
public, the supply and price of energy are core
concerns for companies, especially in terms of
business planning. Two-thirds of survey respondents indicate that high energy prices pose a significant threat to their planning.
In a related survey result, more than 80%
of companies have already invested in energyefficient technologies within the past two
years and 68% are doing so now. Eightyfive percent of companies indicate that such
investments are primarily intended to combat
rising energy prices, although 73% of respon-
dents say that environmental reasons also play
an important role.
Energy supply and the future
Moving forward, companies say it’s especially
important that the energy supply in Germany
remain reliable and affordable, with 78% of
respondents citing this as the highest priority. A
proactive approach coupled with effective planning is needed to help ensure that energy needs
are met over the long term. Companies are
unanimous in their opinion that demand for
products “made in Germany” will continue to
increase. This offers Germany the unique opportunity to assume a leadership role in the development of sustainable, affordable and environmentally friendly energy technologies.
For more information about the AmCham Germany ranking of Top 50 US Companies
in Germany or to learn more about the survey on energy, visit the AmCham Germany
website at www.amcham.de or contact Patricia Limburg at [email protected]
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1. Including franchises 2. Estimate 3. Employee data through Oct. 10, 2010
September 2011 commerce germany 13
top 50 us companies in germany
Company
Top executive(s)2
Sales in 2010 (1 )
Employees
US parent company
Branch/industry
1. Ford-Werke GmbH
www.ford.com
Dr. Hermann H. Hollmann Henry-Ford-Str. 1
Bernhard Mattes
50725 Cologne
18,185,000,000
24,291
Ford Motor Company
Dearborn, MI
Automotive
2. Adam Opel1
www.opel.de
Karl-Friedrich Stracke
Friedrich-Lutzmann-Ring 1
65423 Rüsselsheim
11,000,000,000
23,200
General Motors Corporation Automotive
Detroit, MI
3. ExxonMobil Central Europe
Holding GmbH
www.exxonmobil.de
Dr. Manfred G. Bullinger
Hans Herbert Krebühl
Caffamacherreihe 5
20355 Hamburg
10,800,000,000
incl. petroleum tax
3,208
Exxon Mobil Corporation
Irving, TX
Oil and gas (upstream and downstream), chemicals
4. Conoco Phillips Germany1
www.jet-tankstellen.de
Barry Quinn
Caffamacherreihe 1
20355 Hamburg
10,700,000,000
incl. petroleum tax
estimate
250
estimate
ConocoPhillips
Houston, TX
Energy
5. GE Deutschland1
www.ge.com/de
Georg Knoth
Leopoldstr. 8
80802 Munich
9,500,000,000
estimate
7,000
estimate
GE Equipment Services
Stamford, CT
Technology, service,
financial services
6. IBM Gruppe1
www.ibm.de
Rügen Leicht
IBM-Allee 1
71139 Ehningen
9,400,000,000
estimate
22,000
estimate
IBM Corporation
Armonk, NY
IT
7. Philip Morris1
www.pmi.com
Werner Barth
Ralf-Wolfgang Lothert
Fallstr. 40
81369 Munich
6,048,000,000
incl. tobacco tax
2,400
Philip Morris International
New York, NY
Tobacco
8. Hewlett-Packard GmbH3
www.hp.com/de
Heiko Meyer
Volker Smid
Herrenberger Str. 140
71034 Böblingen
5,700,000,000
9,360
Hewlett-Packard Co.
Palo Alto, CA
IT equipment
and services
9. Procter & Gamble Germany1
www.de.pg.com
Otmar W. Debald
Gerhard Ritter
Pirjo-Marjatta Väliaho
Sulzbacher Str. 40
65823 Schwalbach
4,800,000,000
estimate
14,000
The Procter & Gamble Co.
Cincinnati, OH
Consumer goods
10. Dow Deutschland1
www.dow.com
Ralf Brinkmann
Am Kronberger Hang 4
65824 Schwalbach
4,600,000,000
5,780
The Dow Chemical Company Chemicals, plastics
Midland, MI
11. Ingram Micro Holding GmbH
www.ingrammicro.de
Gerhard Schulz
Heisenbergbogen 3
85609 Aschheim
4,416,000,000
1,241
Ingram Micro Inc.
Santa Ana, CA
12. McDonald’s Deutschland Inc.
www.mcdonalds.de
Joachim Kellner
Bane Knezevic
Drygalski-Allee 51
81477 Munich
3,017,000,000
62,000
McDonald’s Corporation
incl. franchises Oak Brook, IL
Quickservice
restaurants
13. TRW Automotive
Deutsche Gruppe1
www.trw.com
Reinhard Lechner
Gerd Maetzig
Rob Smith
Mergenthalerallee 45-47
65760 Eschborn
2,580,000,000
10,800
TRW Automotive Inc.
Livonia, MI
Automotive
supplies
and systems
14. Intel1
www.intel.com
Hannes Schwaderer
Dornacher Str. 1
85622 Feldkirchen
2,500,000,000
estimate
650
estimate
Intel Corporation
Santa Clara, CA
Computer
15. Johnson Controls
Automotive Experience
www.johnsoncontrols.com
Dr. Beda Bolzenius
Dr. Reiner Spatke
Industriestr. 20-30
51399 Burscheid
2,500,000,000
estimate
10,000
estimate
Johnson Controls Inc.
Glendale, WI
Automotive
16. Abbott GmbH & Co. KG
www.abbott.de
Matthias Däschner
Dr. Friedrich Richter
Luc Ruysen
Alexander Würfel
Max-Planck-Ring 2
65205 Wiesbaden
2,330,000,000
5,000
Abbott Laboratories Inc.
Abbott Park, IL
Healthcare and
social assistance
17. Deere & Company –
European Office1
www.deere.de
Markwart von Pentz
John-Deere-Str. 70
68163 Mannheim
2,310,000,000
6,000
Deere & Company
Moline, IL
Farm equipment
18. Kraft Foods Deutschland GmbH4 Jürgen Leiße
www.kraftfoods.de
Langemarckstr. 4-20
28199 Bremen
2,300,000,000
estimate
3,400
estimate
Kraft Foods Inc
Northfield, IL
Food
manufacturing
19. Coca-Cola Deutschland1
www.coca-cola-gmbh.de
Hendrik Steckhan
Quartier 205,
Friedrichstr. 68
2,200,000,000
estimate
10,000
The Coca-Cola Company
Atlanta, GA
Beverages
20. Microsoft Deutschland GmbH
www.microsoft.de
Ralph Haupter
Konrad-Zuse-Str. 1
85716 Unterschleißheim
2,200,000,000
estimate
2,400
Microsoft Corporation
Redmond, WA
IT, software
21. 3M Deutschland1
www.3m.com
Günter Gressler
Carl-Schurz-Str. 1
41453 Neuss
2,113,000,000
4,791
3M Corp.
St. Paul, MN
Multitechnology
22. Cargill Deutschland1
www.cargill.com
Ralph Appel
Dr. Christoph von Reden
Cerestarstr. 2
47809 Krefeld
2,035,989,000
1,339
Cargill, Inc.
Minneapolis, MN
Food
manufacturing
23. Celanese GmbH
www.celanese.com
Rita Bürger
Professor-Staudinger-Str.
65451 Kelsterbach
1,941,000,000
1,503
Celanese Corporation
Dallas, TX
Chemicals
24. Lear Corporation
Beteiligungs GmbH
www.lear.com
Marcus Kötting
Vor der Schanz 1-5
65462 GinsheimGustavsburg
1,775,430,000
5,459
Lear Corporation
Southfield, MI
Motor vehicle
manufacturing
25. Mars1
www.mars.de
Thomas Bittinger
Loïc Moutault
Eitzer Str. 215
27283 Verden (Aller)
1,700,000,000
2,200
Mars, Inc.
McLean, VA
Food and pet food
26. Pfizer Deutschland GmbH
www.pfizer.de
Dr. Andreas Penk
Linkstr. 10
10785 Berlin
1,700,000,000
estimate
4,500
estimate
Pfizer, Inc.
New York, NY
Pharmaceutical
and medical
manufacturing
14 commerce germany September 2011
Address
IT distribution
Top executive(s)2
Address
Sales in 2010 (1 )
Employees
US parent company
Branch/industry
Luc Huys
Johnson & Johnson Platz 2
41470 Neuss
1,690,000,000
estimate
1,730
estimate
Johnson & Johnson, Inc.
New Brunswick, NJ
Healthcare
products
28. TE Connectivity
Tyco Electronics AMP1
www.te.com
Dirk Bartels
Joseph B. Donahue
Ampèrestr. 12-14
64625 Bensheim
1,600,000,000
estimate
5,000
estimate
Tyco International Inc.
Princeton, NJ
Electronics
29. DuPont1
www.dupont.com
Hans-Jürgen Huber
Doug Moore
Hugenottenallee 173-175
63263 Neu-Isenburg
1,500,000,000
estimate
3,500
E.I. du Pont de Nemours
& Co., Inc.
Wilmington, DE
Agriculture,
chemicals,
applied biosciences
30. Amazon.de GmbH
www.amazon.de
Ralf Kleber
Moosacher Str. 51
80809 Munich
1,400,000,000
estimate
450
estimate
Amazon.com, Inc.
Seattle, WA
Internet retail
31. Apple GmbH
www.apple.de
Elisabeth Rafael
Arnulfstr. 19
80335 Munich
1,400,000,000
estimate
200
estimate
Apple Computer, Inc.
Cupertino, CA
Computers and
IT services
32. Honeywell Deutschland1
www.honeywell.de
Matthias Maaz
Reiner Turban
Strahlenbergerstr. 110-112
63067 Offenbach
1,345,000,000
5,572
Honeywell International Inc. Control technoloMorristown, NJ
gies, aerospace,
speciality chemicals
33. AGCO GmbH
www.agcocorp.com
Michael Gschwender
Hubertus Köhne
Peter-Josef Paffen
Dr. Heribert Reiter
Johann-Georg-Fendt-Str. 4
87616 Marktoberdorf
1,200,000,000
estimate
3,200
estimate
AGCO Corporation
Duluth, GA
Farm equipment
34. United Parcel Service
Deutschland Inc. & CO OHG
www.ups.com
Stefan Schürfeld
Görlitzer Str. 1
41456 Neuss
1,200,000,000
estimate
14,000
United Parcel Service, Inc
Atlanta, GA
Parcel and express
delivery, logistics
services
35. Ball Packaging Europe1
www.ball-europe.com
Gerrit Heske
Kaiserswerther Str. 115
40880 Ratingen
1,100,000,000
estimate
1,100
Ball Corporation
Broomfield, CO
Metal product
manufacturing
36. Delphi Deutschland GmbH
www.delphi.com
Michael Gassen
Delphiplatz 1
42119 Wuppertal
1,100,000,000
estimate
5,000
estimate
Delphi Corporation
Troy, MI
Automotive supply
37. Nike Deutschland GmbH
www.nike.com
Mark Pinger
Otto-Fleck-Schneise 7
60528 Frankfurt/M
1,100,000,000
estimate
240
Nike Inc.
Beaverton, OR
Sports equipment
38. MSD Deutschland1
www.msd.de
Hanspeter Quodt
Lindenplatz 1
85540 Haar
1,100,000,000
estimate
1,600
Merck & Co. Inc.
Whitehouse Station, NJ
Pharmaceuticals
39. Caterpillar Gruppe1
www.deutschland.cat.com
Oswald Schöffel
Dieter Sibbert
Falckensteiner Str. 2
24159 Kiel
1,000,000,000
estimate
1,200
estimate
Caterpillar, Inc.
Peoria, IL
Machinery
manufacturing
40. Goodyear Dunlop Tires Germany
GmbH
www.gdtg.de
Dr. Rainer Landwehr
Dunlopstr. 2
63450 Hanau
840,000,000
7,300
The Goodyear Tire
& Rubber Co.
Akron, OH
Tire industry
41. Parker Hannifin GmbH
www.parker.com
Dr. Gerd Scheffel
Günter Schrank
Am Metallwerk 9
33659 Bielefeld
803,700,000
3,565
Parker Hannifin Corporation Motion and
Cleveland, OH
control technologies and systems
42. Cisco Systems1
www.cisco.com
Carlo Wolf
Am Söldnermoos 17
85399 Hallbergmoos
800,000,000
estimate
800
estimate
Cisco Systems Inc.
San Jose, CA
IT
43. Texas Instruments Deutschland1
www.ti.com
Dr. Wolfram Tietscher
Haggertystr. 1
85356 Freising
800,000,000
estimate
1,350
estimate
Texas Instruments Inc.
Dallas, TX
Electronic
equipment
44. Burger King GmbH
www.burgerking.de
Andreas Bork
Werner-Eckert-Str. 16-18
81829 Munich-Riem
780,000,000
estimate
23,000
Burger King Corporation
estimate
Miami, FL
incl. franchises
Quickservice
restaurants
45. QVC Deutschland1
www.qvc.de
Dr. Ulrich Flatten
Plockstr. 30
40221 Düsseldorf
718,900,000
3,508
Liberty Media Corporation
Englewood, CO
Electronic shopping, mail order
46. eBay1
www.ebay.de
Dr. Stephan Zoll
Marktplatz 1
14532 Europarc Dreilinden
640,000,000
estimate
1,000
estimate
eBay Inc.
San Jose, CA
Internet services
47. Motorola1, 5
www.motorola.de
Ralf Gebershagen
Olaf May
Telco Kreisel 1
65510 Idstein
636,610,979
635
Motorola Inc.
Schaumburg, IL
Telecommunications equipment
48. Agilent Technologies Deutschland1 Fred Strohmeier
www.agilent.com
Herrenberger Str. 130
71034 Böblingen
600,000,000
estimate
1,250
Agilent Technologies, Inc.
Santa Clara, CA
Communications
electronics,
chemical analysis
49. ManpowerGroup1
www.manpower.de
Vera Calasan
Düsseldorfer Str. 9
65760 Eschborn
596,000,000
22,000
Manpower Inc.
Milwaukee, WI
Human resources
50. OTIS GmbH & Co. OHG
www.otis.com
Hartmut Engler
Otisstr. 33
13507 Berlin
474,000,000
2,510
OTIS Elevator
Farmington, CT
Elevators,
escalators
Company
27. Johnson & Johnson
www.jnjgermany.de
1.
2.
3.
4.
5.
Gruppe1
In cases where no corporate entity is given (e.g., GmbH, AG or KG), sales are generally combined from multiple sources; that is, from various associated companies.
If more than one top executive is given, names are listed alphabetically.
Sales and employee data through Oct. 10, 2010.
Employees including Donauwörth and Munich locations.
Data for Motorola Mobility Germany GmbH and Motorola Solutions Germany GmbH.
September 2011 commerce germany 15
member point of view
New Ways of Recruiting
The job market and the working world are changing. Employers are
searching for ways to more efficiently spot ever-scarcer talent without
having to sift through huge piles of unsuitable applications.
I
t is no surprise that the use of
Facebook, Twitter and YouTube in
the recruiting and employerbranding process is increasing in
popularity. These tools provide
access to new target groups and
allow for more direct communication
between employers and potential
candidates.
channels as part of their overall communications and recruiting strategy.
Facebook is one of the most interesting additional recruiting channels
as it opens up access to an estimated 700 million users worldwide.
Monster recently launched the
BeKnown Facebook application,
which provides a venue for profesBernd Kraft
sional networking without mixing
Vice President
Grasping opportunities
private and job-related contacts. The
General Manager,
app is available in 19 different lanMonster Worldwide
As one of the first job boards in Central Europe
guages and is accessible by FaceGermany, Monster developed a
book users in 35 countries. Quick
holistic social-media approach that allows both it
response codes and mobile apps for such popuand its customers to take advantage of these
lar operating systems and devices as iPhone, iPad
and Android are also part of a growing portfolio
of Monster solutions that reach job seekers and
career-minded professionals wherever they are
and on their terms. These mobile solutions also
allow recruiters to leverage and amplify their
recruitment networks as they source, match and
manage talent throughout the entire recruiting
cycle.
Find the perfect match
Many candidates prefer being approached by
employers, rather than actively searching for a
job themselves. Along with the BeKnown app,
employers can reach this group through Monster’s Career Ad Network (CAN) targeting technology, which displays jobs to career-minded
professionals surfing the internet, and Monster’s
CV database, which contains almost 200,000
potential candidates in Germany alone.
Recruiting is about finding the right talent
and retaining it over the long term. Monster’s
main objective in this process is to find the perfect match – using the wide range of means at
our disposal.
UNSER ANTRIEB FÜR DEN WOHLSTAND
Die Zunkunft der Energie ist eine der größten Herausforderungen des 21. Jahrhunderts.
DIE ZUKUNFT SICHERER ENERGIE LIEGT IM WUNDER DER CHEMIE.
Nur einige unserer Beiträge:
moderne Batterien für Hybridfahrzeuge, neue Materialien für den effizienten Bau von
Häusern und Windkrafträdern, Lösungen zum Abbau von Treibhausgasen.
ENGAGIERTER PARTNER FÜR DAS INTERNATIONALE JAHR DER CHEMIE 2011
®
16 commerce germany September 2011
Marke von The Dow Chemical Company (“Dow”) oder verbundenen Unternehmen von Dow
s u m m e r c e l e b r a t i o n s 2 0 11
FRANKFURT
STUTTGART
US General Consul Edward Alford
shares cultural insights with guests
before dinner and jazz music
at the Radisson Blu on Aug. 12.
Under a green forest canopy,
members and their families climb
up wooden obstacle courses
and swing through the trees at
the Waldklettergarten Stuttgart
on July 15.
Dr. Mark C. Hilgard,
Rhine-Main Regional
Committee Chair,
presents long-time
member and friend
of the chamber
Ulrich W. Reinholdt
with a special birthday present from
AmCham Germany.
DÜSSELDORF
Kids line up to request balloon animals
from the event’s entertainment.
Erin Garcia, Matthew
McClure and Despina
Vastakis, all summer
interns at UPS through
AmCham Germany’s
US-German Internship
Program, take advantage
of the event’s networking
opportunities.
US Vice Consul Whitney Wiedeman
and Dr. Alexander Schröder-Frerkes,
North Rhine-Westphalia Regional
Committee Chair, enjoy the festivities
at Golfpark Meerbusch on July 22.
DRESDEN
Members of AmCham
Germany join
other international
chambers and clubs
for a truly international celebration at
the Marcolinis Welt
restaurant in Dresden
on Aug. 25.
We would like to thank the sponsors
who made these events possible:
BERLIN
Katrin Patzelt, Moritz J. Gerke and Michael
Schaub of Florenus AG enjoy this summer
barbecue, a joint event of international
chambers and clubs, in the beautiful sylvan
haunts of the Grunewald on Sept. 2.
© Jürgen Sendel - PICTUREBLIND
Carl Graf von Hohenthal, Berlin-Brandenburg Regional
Committee Chair, addresses the crowd together with
Felicitas Schoberth, Schweizerisch-Deutscher Wirtschaftsclub Berlin-Brandenburg; Ilka Hartmann, British Chamber
of Commerce in Germany e.V.; and Dr. Götz Martius,
Club des Affaires de Berlin.
BearingPoint GmbH
Coca-Cola
CURTIS
Deutsche Lufthansa AG
DHL Global Forwarding GmbH
EQUINIX (Germany) GmbH
Fidelity International
Golfpark Meerbusch
Heinz
Messe Frankfurt GmbH
Motorola Mobility Germany GmbH
Procter & Gamble Deutschland
Radisson Blu Hotel
Sachsen Bank
Schneider + Partner GmbH
Ulrich W. Reinholdt
Xerox
September 2011 commerce germany 17
event report
Leipzig, June 8
(from left): Norbert Quinkert, Quinkert &
Esser; Bianca Groß, Bayerische Motoren Werke
AG; Wissmann; and Carl Graf von Hohenthal, Berlin-Brandenburg Regional Committee
Chair.
Hamburg, June 27
Attendees at this AmCham Discussion Forum were treated to a lively panel discussion on the
consequences of Wikileaks in terms of freedom of the press. A barbecue and networking reception
followed. Pictured here are the panel members (from left): Andrew Curry, freelance journalist;
Constanze Kurz, Chaos Computer Club; Prof. Dr. Wolfgang Donsbach, Technical University
Dresden and panel moderator; Michael Sagurna, member of the Saxony Media Advisory Council
and former Saxony Minister of State; and Boris Lochthofen, Radio PSR and R.SA.
Frankfurt, June 16
At this Business Dinner, Prof. Dr. Fritz Vahrenholt, CEO of RWE Innogy and former Environment Minister of Hamburg, spoke about the
Berlin, June 23
At this well-attended Business Luncheon,
Chairman of the Board of Management of
Audi AG Rupert Stadler discussed Audi’s role
in the new era of automotive development.
Pictured here is Stadler (left) with Mark C.
Hilgard, Rhine-Main Regional Committee
Chair.
effects changing energy policies have on
national economic competitiveness. Pictured
here with Jodi Gentilozzi, Northern Germany
Regional Committee Chair, Vahrenholt (left)
addresses attendees.
Munich, July 5
Matthias Wissmann, President of the German
Association of the Automotive Industry (VDMA)
and former Federal Minister of Research and
Technology, gave a rousing talk on free trade at
this AmCham Forum. He discussed the ills of
protectionism and called for a stronger transatlantic economic partnership. Pictured here are
#!+,
#)'(&! $"%$##( '(&)($&
# ' # ##$*(* %&$)('
This Business After Hours event was headlined
by René Schuster, CEO of Telefónica Germany.
After Schuster’s talk on the dynamics of the
mobile internet revolution, guests participated
in a networking reception with a flying buffet.
Pictured here are (from left): Andreas Würtenberger, Bavaria Regional Committee Co-Chair;
Schuster; Iris Rothbauer, Telefónica Germany;
and Christian von Sydow, Bavaria Regional
Committee Co-Chair.
# ! # & !"! ! !
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18 commerce germany September 2011
Düsseldorf, July 6
Speaking to a room of over 50 people at this
Business Luncheon, Dr. Torsten Oletzky,
Chairman of the Board of Management at
ERGO Insurance Group, delivered an interesting
lecture on the topic of building up new brands
and the resulting risks that a company can face.
In his lecture, Oletzky also touched on the
importance of strong branding for companies
that wish to remain innovative. Pictured here
after the talk are (from left): Werner L. Kanthak, AmCham Germany Representative for
Stuttgart, July 14
S E I T 1979
Leipzig, July 6
Hamburg, Aug. 22
© Jürgen Markus
North Rhine-Westphalia; Oletzky; Dr. Alexander Schröder-Frerkes, North Rhine-Westphalia Regional Committee Chair; and
Dr. Jürgen Schröder, McKinsey & Company.
At this Business Luncheon, Prof. Dr. Claude
Krier, Medical Director at Klinikum Stuttgart,
discussed his hospital’s development plans in
the face of a changing healthcare system. Prior
to his presentation, attendees enjoyed cocktails
and lunch. Pictured here is Krier (left) with
Prof. Dr. Gerhard Wegen, Baden-Württemberg Regional Committee Chair.
IT-Leasing –
einfach clever!
Friends and colleagues gathered at this
evening event to bid a fond farewell to US
Consul General Katherine Brucker and to
thank her for her diligent service and hard
work. Pictured here celebrating are (from left):
Brucker; Prof. Dr. Andreas Pinkwart and
Dr. Tim Metje, Handelshochschule Leipzig.
MILLER LEASING MIETE GMBH
D E R S PE Z I A L I S T F Ü R
H A R D - U N D S O F T WA R E L E A S I N G
Dr. Christoph Franz, CEO of Lufthansa, was
the guest of honor at this SummerNight Dinner,
where he delivered a speech about his company’s growth strategy in the changing aviation
industry. Pictured here is Franz (left) with
Jodi Gentilozzi, Northern Germany Regional
Committee Chair, who presented him a gift
copy of the book “100 Things in Hamburg.”
Berlin, Aug. 24
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At this President’s Event, Ellen J. Kullman, Chair of the Board and CEO of E.I. DuPont de Nemours
and Company, spoke on the topic of global collaboration. The well-received talk was followed by a
luncheon and networking. Pictured here are (from left): Carl Graf von Hohenthal, Berlin-Brandenburg Regional Committee Chair; Fred B. Irwin, AmCham Germany President; Kullman; HansJürgen Huber, DuPont de Nemours (Deutschland) GmbH; and Ian Hudson, DuPont de Nemours
International SA Geneva.
Miller Leasing Miete GmbH
Louisenstraße 145
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investment region
North Rhine-Westphalia:
High Tech, Low Stress
With specialized industries and a highly competent workforce,
Germany’s well-populated economic powerhouse is a region where
investors can hit the ground running. In a roundtable discussion in
this issue of commerce germany, Alexander Schröder-Frerkes, Chair of
AmCham Germany’s Regional Committee for North Rhine-Westphalia;
Petra Wassner, CEO of NRW.INVEST; and Werner L. Kanthak, AmCham
Germany Representative for North Rhine-Westphalia, share the gamut
Düsseldorf’s
business district
In which industries is North Rhine-Westphalia
(NRW) particularly strong, and how can companies tap into this infrastructure with their investments in the region?
of opportunities in this bustling region of Germany.
located in the greater Düsseldorf area, the state
capital. It’s a central location with easy access to
any destination in Germany and Europe by air,
rail or highway, creating cost savings for companies headquartered here.
Schröder-Frerkes: NRW is famous for its
strength in the telecommunications, biotechnology and service industries. Its renowned logistics
network also offers the best opportunities for
companies exploring new methods of supplychain management. The state’s inland-harbor
facilities offer environmentally friendly and costeffective solutions using three modes of
transportation.
Investing in the region is fairly easy – the
locals are well known for their openness to foreign investors. More than 500 US companies are
Wassner: NRW is particularly strong in the
sectors of metal production and processing,
mechanical engineering, information and communications technology, energy, medical care
and logistics as well as the chemical, rubber and
plastics industries. Whatever a company’s area of
expertise, our regional business development
agency, NRW.INVEST, provides entrepreneurs
with all the services required to launch a successful business.
Metal working keeps NRW strong.
Science and technology drive innovation in NRW.
20 commerce germany September 2011
What does NRW’s large population offer
potential investors in terms of the region’s labor
force and skilled workers?
Wassner: The availability of well-trained
workers is a crucially important factor. Universities and research institutes in NRW are active in
such areas as e-mobility, biotechnology and
other cutting-edge sciences, and more than
500,000 students, including 59,400 from outside Germany, form a huge pool of qualified
young employees.
Schröder-Frerkes: As the most populous
state in Germany, NRW offers not only a strong
customer base for companies, but a large wellspring of skilled workers. Nearly 150 million peo-
The historic Zollverein pays tribute to NRW industry.
ple live within a 500-kilometer radius of Düsseldorf. Additionally, our education and research
infrastructure offers a constant supply of highly
educated, international workers with a broad
range of qualifications. These factors mean NRW
can staff any industry, both today and in the
future.
Are there any exciting up-and-coming economic sectors in NRW that investors might not
yet associate with the region?
Schröder-Frerkes: The industries in NRW
will remain diversified, with sectors such as
telecommunications and the life sciences
remaining competitive. However, in a densely
populated region like NRW, we must prepare for
a sustainable future. Along with providing the
potential for growth and increased employment
opportunities, new energy sources also help
secure the infrastructure of our other industries.
Wassner: E-mobility and renewable energy
are the most important business sectors for the
future. They will play a key role in helping this
crowded region further improve its sustainable
infrastructure.
How does the AmCham Germany network in
NRW assist companies to take full advantage of
the region?
Kanthak: With years of experience cooperating with and supporting our members, we are
able to provide expert responses to regional,
national, European and US business inquiries. As
a chapter, we always strive to expand our network within NRW, offering our services to all
members and reaching out to local governments
and the US Consulate.
Schröder-Frerkes: AmCham NRW provides
one of the best networks in the region, with easy
For more information on doing business in North Rhine-Westphalia and about AmCham Germany
committees active in the area, please visit www.amcham.de
Cologne at night
access to all the top names in the political, scientific-academic and business arenas. In our
seminars and working lunches, we discuss and
work on current problems together. If necessary
or appropriate, results of these discussions are
shared with government representatives to drive
improvements on framework conditions.
New opportunities in
North Rhine-Westphalia | NRW.
Your investment location in Europe.
It is only the perfect interplay of factors such as economic
strength, infrastructure and cultural life which makes a region
a strong investment location. North Rhine-Westphalia | NRW
LVXQLTXHLQPDQ\ZD\V3UR¾WIURPWKHFRXQWOHVVSRVVLELOLWLHV
and conditions that Germany’s most populous state has to
offer you. Regardless of the industry or the project concerned,
WKLVLVZKHUH\RX¾QGWKHLGHDOSUHUHTXLVLWHVIRUQHZRSSRU
tunities. More than 11,700 foreign companies have already
decided in favor of the metropolitan region North RhineWestphalia. Contact us – we will gladly convince you, too. As
a one-stop agency we are here to support you in your investment projects: www.nrwinvest.com.
September 2011 commerce germany 21
chamber news
2011 US-German Internship Program
Concludes with Düsseldorf Visit
Participants gather to celebrate
a successful summer
E
ager to share their stories, the 24 participants of this year’s US-German Internship
Program gathered to exchange anecdotes
and experiences from their internship
placements and time living in Germany. UPS
Deutschland welcomed the students to their
cargo center at the Cologne Bonn Airport on July
21, giving the students a tour of the facilities and
a chance to look at the inner workings of international logistics.
The students were then hosted by the North
Rhine-Westphalia State Chancellery on July 22
when State Secretary for Federal Affairs, Europe
and the Media Marc Jan Eumann, US Vice Consul Whitney Wiedeman, AmCham Germany
North Rhine-Westphalia Regional Committee
Chair Dr. Alexander Schröder-Frerkes and UPS
Director of Public Affairs Germany Uwe Detering
were all on hand to greet participants and discuss the importance of personal networks for the
future of transatlantic relations. The US-German
Internship Program officially ended on August
12, with students saying goodbye to their host
companies and returning to the US after a successful three months in Germany.
The program will continue to match companies and students for internships next summer,
with the process beginning soon. Should you be
interested in supporting the program in 2012 as
a host company or sponsor, please contact
Katrin Utzinger: T +49 69 929104-50,
E [email protected]
For more information about the internship program, please visit
www.amchaminternship.org
Companies profit from the
growth of global connections
and personal networks.
Successful managers need
intercultural experiences.
Uwe Detering
Diversity is an asset to Europe,
and taking part in this program
is important for building
intercultural relationships;
it is an investment in your
personal future.
Dr. Alexander Schröder-Frerkes
amcham germany in the press
What the financial crisis
means for Germany
[...] The US is not only an important
export market [for Germany], though.
Despite negative economic trends, the
country remains Germany’s most important investor. According to the GTAI,
since 2003 more than one-fourth of
direct-investment projects have stemmed
from US companies, which also
employ nearly 750,000 individuals in
Germany. Furthermore, in a survey
conducted by AmCham Germany in
22 commerce germany September 2011
May, more than half of the companies
said they plan to hire new employees
in 2011.
(Translated from the original German article by
David Böcking in Spiegel Online on Aug. 9, 2011)
‘It’s not just about the rating’
[...] As a result of the rating downgrade,
the US may have to pay higher interest
rates to service its debt. Will this delay
the recovery of the US economy?
The markets will determine the consequences of the rating downgrade.
A rating agency’s decision about credit
worthiness is not the last word. The
investors in the market ultimately decide
if Standard & Poor’s assessment warrants
higher interest rates. The downgrading
certainly constitutes a warning signal.
But investors are not only going to look
at the rating. They are also going to ask
themselves if they get their money back
in 10 or 20 years. Credible fiscal policies
are what truly matter.
(Translated from the original German article in
Stuttgarter Zeitung on Aug. 9, 2011)
New Support
in Lower Saxony
New Staffer
Joins Berlin Office
Dr. Ulrich von
Jeinsen joins the
AmCham Germany
team as the new
Lower Saxony Regional
Committee Co-Chair.
Jeinsen earned his law
degree in Göttingen
and has been with
Göhmann Rechtsanwälte since 1982,
specializing in tax law. He will jointly lead
the regional committee with Co-Chair
Dr. Rob Smith.
AmCham Germany
welcomes Nastassja
Wohnhas as Assistant
Events & Government
Relations. Wohnhas
holds a bachelor’s
degree in North American studies from Freie
Universität Berlin and
a master’s degree in political science from
Vrije Universiteit Amsterdam. Wohnhas recently
interned at the German Parliament and the
United Nations in New York.
For contact information, please visit the AmCham Germany website at
www.amcham.de
Quinkert Honored
with Silver Award
Be part of it!
Norbert Quinkert, who stepped down after
18 years of dedicated service as the Chamber’s
Executive Vice President, was presented with
the AmCham Germany Silver Award in April at
the Annual Membership Meeting in Stuttgart.
Quinkert is a well-respected member of the
transatlantic business community, having served
as President of General Electric Deutschland
and Chairman of Motorola Germany, Austria,
Switzerland and The Netherlands. He is currently
Chairman of Technologiestiftung Berlin, where
he is helping foster technological innovation.
AmCham Germany thanks Quinkert, who will
remain close to the Chamber as an honorary
member, for his outstanding years of work.
Hans Nobis
Patrick Schmitt-Heinrich
They are in our thoughts.
American Chamber of Commerce
in Germany
© US Consulate Leipzig
We say goodbye to our members
Leipzig Has New
Consul General
Mark J. Powell
is the new Consul
General responsible for
Saxony, Saxony-Anhalt
and Thuringia at the
US Consulate General
in Leipzig. Having
completed postings
in Washington, DC,
Europe and Latin America, Powell most recently
headed the embedded Provincial Reconstruction
Team (ePRT) in Baghdad West. He holds a
bachelor’s degree in foreign service from
Georgetown University and a master’s degree
in national security and strategic studies
from the Naval War College. Powell succeeds
Katherine Brucker, who has returned to the
US after a successful three years in Leipzig.
16 – 19 Nov 2011
Düsseldorf • Germany
www.medica.de
Messe Düsseldorf GmbH
Postfach 10 10 06
40001 Düsseldorf
Germany
Tel. +49 (0)2 11/45 60-01
Fax +49 (0)2 11/45 60-6 68
www.messe-duesseldorf.de
September 2011 commerce germany 23
new members
JULY TO SEPTEMBER 2011
UPGRADED PATRON
3M Deutschland GmbH
Günter Gressler,
Managing Director
Neuss
UPGRADED EXECUTIVE
Management Forum
Starnberg GmbH
Elke Wiedmaier, CEO
Starnberg
FTI Consulting
Michael Reinert,
Senior Managing Director
Frankfurt/M
net mobile AG
Theodor Niehues, CEO
Düsseldorf
EXECUTIVE
Adam Opel AG
Nick Reilly,
President, GM Europe & Chairman
of the Supervisory Board
Rüsselsheim
Eisenmann AG
Dipl.-Wirt. Ing. Henning Knipper,
Assistant to the Executive Board
Böblingen
Becton Dickinson GmbH
Matthias Borst,
Vice President/
General Manager Central Europe
Heidelberg
EnBW Energie
Baden-Württemberg AG
Hans-Peter Villis, CEO
Karlsruhe
Cerberus Deutschland
Beteiligungsberatung GmbH
David Knower,
COO & General Manager
Frankfurt/M
Thermo Fisher Scientific
Germany BV & Co. KG
Karl G. Hoppmann,
Vice President & General Manager
Karlsruhe
Citigroup Global Markets
Deutschland AG
Fred B. Irwin,
Vice Chairman
Frankfurt/M
Permira
Beteiligungsberatung GmbH
Dr. Jörg Rockenhäuser,
Managing Partner Germany,
Geschäftsführer
Frankfurt/M
Pfizer Deutschland GmbH
Andreas Penk,
Vorsitzender
der Geschäftsführung
Berlin
Procter & Gamble Germany
GmbH & Co. Operations oHG
Otmar W. Debald,
Geschäftsführer
Schwalbach am Taunus
Siemens AG
Peter Y. Solmssen,
Vorstand und General Counsel
München
24 commerce germany September 2011
Krannich Solar
GmbH & Co. KG
Carsten Halle
Veronica Scheubel
Organisation Development
Veronica Scheubel,
Managing Director
Winterberg
KPMG AG
Wirtschaftsprüfungsgesellschaft
Robert E. Tromp
DELEGATED MEMBERS
Resources Global Professionals
Dipl.-Kffr. Nadine Stadtfeld
ABELN
Rechtsanwaltsgesellschaft mbH |
Fachanwälte für Arbeitsrecht
Marc Repey
Procter & Gamble Germany
GmbH & Co. Operations oHG
Dr. Nicolas Günzler
Schneider + Partner GmbH
Wirtschaftsprüfungsgesellschaft
Steuerberatungsgesellschaft
Petra Göckel
How does a strong transatlantic network benefit leading global companies?
Because we have operations around the world, we’re always connected to the most
innovative trends in science. Having a deep, international business network
supports our company mission of helping our customers make the world healthier,
cleaner and safer.
ExxonMobil Central Europe
Holding GmbH
Hans Herbert Krebühl,
Member of the Board, Tax Manager,
Business Services Manager
Hamburg
Hewlett-Packard GmbH
Heiko Meyer,
Vice President & General Manager IPG
Managed Enterprise Solutions Europe,
Middle East & Africa
Böblingen
ProSoc Academy
Sebastian Korst, CEO
Bodenheim
Karl-Gerhard Hoppmann, Thermo Fisher Scientific
CORPORATE MEMBERS
Dr. Meyer-Dulheuer & Partner
Patent Attorneys
Dr. Tim Meyer-Dulheuer,
Patentanwalt, European Trademark
& Design Attorney
Frankfurt/M
Hopf, Ringleb & Co. GmbH & Cie.
Sonja Hopf-Heller,
Board Member
Berlin
InterContinental Düsseldorf
Ronald Hoogerbrugge,
General Manager
Düsseldorf
Klasmann-Deilmann GmbH
Dr. Norbert Siebels,
Director
Geeste
Krannich Solar
GmbH & Co. KG
Stefan Schertel, CFO
Weil der Stadt/Hausen
EnBW Energie
Baden-Württemberg AG
Dr. Bernd-Michael Zinow
FTI Consulting
Stephan Happe
Martin Kothé
Ivo Lingnau
goetzpartners
Corporate Finance GmbH
Burkhard Wagner
Google Germany
Dirk Bensien
Hitachi Data Systems GmbH
Marcus Blank
Thermo Fisher Scientific Germany
BV & Co. KG
Thomas Fritz
Dr. Robert Lin
Dr. Ernst Schröder
Jürgen Srega
INDIVIDUAL MEMBERS
Fritz Beindorff
Dr. Elisabeth Hauschild
Monika von Keller
Dipl.-Math. Martin Korbmacher
Maximilian von Liechtenstein
Dipl.-Volksw. Gabriele Reich-Gutjahr
Natalia Roschina
Elke Schwanke
Jones Lang LaSalle GmbH
Ingo Weiss
Juniper Networks GmbH
Andreas Heppner-Tippe
Josef Lausch
Andreas Riepen
Frank Thomaschewski
HONORARY MEMBERS
Norbert Quinkert
member know-how
Branding to Recruit and Retain Talent
T
he forecasted skilled-labor shortage is prompting employers to be
more mindful of resources and
branding. According to the Bavarian
Chamber of Commerce and Industry, the
percentage of midsized businesses who
consider the skilled-labor shortage a risk
for company development has doubled
to 31% since January 2011. It is time for
a different strategy.
Grooming, not scouting
Recruiting is no longer about seeking
out a specific candidate for a position.
Companies are beginning to recognize
talent in their own ranks and groom,
challenge and promote from within. Of
course, it is difficult for midsized companies, especially those with fewer than
500 employees, to keep up with every
new trend in personnel development,
but avoiding this topic now will make it
hard to hold on to your best employees
a few years down the road.
Employer branding
A good strategy also involves creating a market-oriented employer profile –
employer branding. This may entail such
specific incentives as parental benefits
municate their values and work on creating a meaningful corporate identity.
Unfortunately, this tactic has not yet
been given enough attention in most
companies.
These days, a cultural fit is the most relevant
aspect of a job description
and childcare, which are huge draws for
highly qualified women looking to balance a family and career. Male employees, on the other hand, are typically
more narrowly focused on development
opportunities than lifestyle balance and
more likely to become dissatisfied with
their job if, for example, they are unable
to climb the corporate ladder.
QRC consulting
These days, a cultural fit is the most
relevant aspect of a job description. For
this reason, employers must clearly com-
To keep midsized companies up to
speed on emerging trends in the labor
market, human-resources consultants at
QRC have dedicated themselves to supporting company heads with employer
branding analyses. In order to position
themselves for the future, businesses not
only need to perform well on the market, they also need to cultivate in-house
talent. After all, employees are much
more likely to work diligently toward
company goals if they know exactly
what these goals are.
Walter Middeldorf
Managing Partner
QRC Group Personalberatung
München GmbH
Turnerstr. 58
81827 Munich
T +49 89 95892400-11
E walter.middeldorf@
qrc-group.com
W www.qrc-group.com
Education Attracts International Expertise
I
n 1961, the German economy was
booming and foreign companies were
moving to the Frankfurt/M area to
expand their business. This was also the
year the Frankfurt International School
(FIS) opened its doors to 74 students of
10 nationalities. As international schools
were few and far between in Europe at
that time, the school gave Frankfurt/M a
competitive edge over many other metropolitan areas in Europe. And as the
international business community grew,
so did the number of students.
Opening doors
The key to the school’s growth, then
and now, has been its focus on both rigorous academics and the particular educational needs of globally mobile families. Because FIS is also part of the
widely recognized International Baccalaureate Curriculum & Diploma Program, expatriate children can easily
FIS celebrates 50 years of educating
international families
transfer from one country to the next
and can later study at universities
around the world.
The language of business
To keep its leading edge among
international schools and to help companies attract top-notch personnel to
the Rhine Main region, FIS has continuously improved its facilities and programs to prepare students for university
and for the ever-evolving labor market.
Input from an increasingly diverse business community led the school to offer
native-language instruction in Korean,
Swedish, Dutch and Japanese in the
1990s. These courses, along with a
recently implemented online learning
tool in 28 languages, complement a
robust English-language program that is
the foundation of an FIS education.
Keeping the pace
Increasing global competition and
gaps in expertise in the German labor
market make it imperative for the RhineMain region to maintain excellent educational opportunities for international
families. FIS is proud of its role in the
economic development of the region
and the loyal patronage of its private
and corporate clients over the past 50
years and looks forward to serving them
well into the future.
Dr. Paul Fochtman
Head of School
Frankfurt International
School e.V.
An der Waldlust 15
61440 Oberursel
T +49 6171 202-0
E [email protected]
W www.fis.edu
September 2011 commerce germany 25
announcements
imprint
Business Risk Study 2011 Available
commerce germany
Ernst & Young has released the latest issue of its business risk report, “Turn risks and opportunities into results: exploring the top 10 risks and opportunities for global organizations.”
Results were gathered from leading industry and academic experts across seven global sector groups.
Market volatility, pricing pressure, variations in market performance and demanding stakeholders
have all contributed to a global economy that encourages competitive drive and leads to new
opportunities.
For the complete study, visit www.ey.com
Guidebook for Executives
Over the course of their careers, most executives are confronted at least once
with a situation where they deeply disagree with their employer about a job
assignment. To help executives steer through these turbulent waters, Dr. Christoph
Abeln has written a guidebook for the process of change, “Handbuch für
Führungskräfte.” The vast experience of one of Germany’s top labor-law firms
is cast into a comprehensibly worded guidebook for top executives.
Price: 139.95 (225 pages, in German),
AmCham Germany members receive a 20% discount. To order, please log in
at www.amcham.de/services/discounts-and-offers.html
2011 Investment Guides for China, Poland and Turkey
International executives setting up shop in China, Poland or Turkey will find
the latest set of international investment guides published by F.A.Z.-Institut
indispensible. Written by economic and legal experts, the guides provide
easily understandable information on political and economic developments,
incentives for investors and summaries of land, labor and tax law for each
respective country.
Investment Guide
Turkey 2011
Politics and Economics
Financing and Incentives
Business Environment
Law and Taxes
Price: 165.00 (80 pages, in English or German)
To order, please contact [email protected] or visit
www.laenderdienste.de
LANXESS Finds a New Home in Cologne
Specialty chemicals group LANXESS will be leaving its current Leverkusen location
to open a new headquarters in Cologne in the second half of 2013. More than
1,000 employees will make the big move into the 22-story building that previously
housed Lufthansa’s headquarters.
ADVERTISERS’ INDEX
INDEX OF COMPANIES
BearingPoint
Ford-Werke GmbH
Frankfurt International School e.V.
Korn/Ferry International GmbH
Monster Worldwide
Pitney Bowes Deutschland GmbH
QRC Group Personalberatung
München GmbH
Thermo Fisher Scientific, Inc.
26 commerce germany September 2011
6
8
25
7
16
9
25
24
American Airlines, Inc.
8
Dow Deutschland, Inc.
16
European American Business
Organization, Inc.
13
Ford-Werke GmbH
outside back cover
Korn/Ferry International GmbH
4
Manpower GmbH & Co. KG
3
MARS GmbH
inside front cover
Marvell Semiconductor, Inc.
12
Messe Düsseldorf GmbH
23
Miller Leasing Miete GmbH
19
NRW. INVEST GmbH
21
TFC Niederlassung Bochum
18
ACC Verlag & Services GmbH
Dr. Dierk Müller, General Manager
Börsenplatz 7-11, 60313 Frankfurt/M
Editorial and Business Offices
Patricia Limburg
T +49 69 929104-40, F +49 69 929104-11
E [email protected]
W www.amcham.de
Editor
Heidi Roecks, Abigail Keiper,
Jonathan Pattishall (intern)
representing F.A.Z.-Institut für Management-,
Markt- und Medieninformationen GmbH
Advertising Administration
Sabine Karbowy
Hauptstr. 15, 65795 Hattersheim/M
T +49 6190 889640, F +49 6190 889641
E [email protected]
Communications Committee
Carl Graf von Hohenthal, Chair
Brunswick Group GmbH
commerce germany is the official periodical of the
American Chamber of Commerce in Germany e.V.
It is published for the Chamber by ACC Verlag &
Services GmbH. Opinions expressed in articles are
not necessarily those of the Chamber or of ACC Verlag
& Services GmbH or of F.A.Z.-Institut für Management-,
Markt- und Medieninformationen GmbH. Contributor
opinions are not necessarily shared by the editor.
All members of the American Chamber of Commerce in
Germany e.V. receive one free copy of the publication.
Copyright by American Chamber of Commerce in
Germany e.V. All rights reserved. The contents of this
publication may not be reproduced in whole or in part
without the consent of the copyright owner.
Alle Rechte vorbehalten. Nachdruck, auch auszugsweise, nur mit ausdrücklicher Genehmigung des Verlags.
Graphics/Layout
Christine Lambert,
F.A.Z.-Institut für Management-, Markt- und
Medieninformationen GmbH Frankfurt/M
Printing
Boschen Offsetdruck GmbH
Alpenroder Str. 14, 65936 Frankfurt/M
ISSN 0010-2857
The next issue of commerce germany
will be published on Dec. 8, 2011.
Our topics will include:
Corporate Responsibility
5th Transatlantic Business Conference
Investment Region
Berlin and Brandenburg
Advertising closing date:
Nov. 10, 2011
chamber calendar
AmCham Germany
2011 event highlights
Please see
www.amcham.de for
the latest updates
Oct. 10
Oct. 19
Oct. 27
Columbus Day
Federal Holiday in the
United States
Business After Hours
Lieutenant General
John D. Gardner,
US European Command
(EUCOM)
Business Luncheon
Dr. Nils Schmid,
Minister für Finanzen
und Wirtschaft von BadenWürttemberg
Topic: Erneuern und
bewahren – Die Chancen
des Wandels mutig nutzen
Stuttgart
Stuttgart
istockphoto
EUCOM
Oct. 27
Nov. 6
Nov. 9
Business After Hours
Moritz J. Gerke, Managing
Partner, Florenus AG
Topic: Ideas move the
world. We move Ideas.
Integrated Technology
Marketing by Florenus
Daylight saving time ends
in the United States
5th Annual Transatlantic
Business Conference
Topic: The Transatlantic
Marketplace: Challenges
and Opportunities Beyond
2011
Berlin
Frankfurt
istockphoto
istockphoto
Nov. 11
Nov. 17
Nov. 18
Veteran’s Day
Federal Holiday in the
United States
Thanksgiving Dinner
Thanksgiving
Dinner Dance
Hamburg
Munich
istockphoto
istockphoto
istockphoto
Nov. 22
Nov. 24
Nov. 28
Business Luncheon
Kasper Rorsted, CEO,
Henkel AG & Co. KGaA
Thanksgiving Dinner
Joint Event
Philip D. Murphy,
US Ambassador
to the Federal Republic
of Germany
Düsseldorf
Frankfurt
Munich
Henkel
istockphoto
istockphoto
Nov. 29
Dec. 1
Dec. 1
Business Luncheon
Martina Koederitz,
Vorsitzende der
Geschäftsleitung,
IBM Deutschland GmbH
Board of Directors
Meeting
(Board and Executive
Members only)
hosted by Hitachi Data
Systems GmbH
Expert Briefing
StB Petra Wingendorf,
Partnerin, PwC;
StB Marion Gohr,
Partnerin, PwC
Topic: Betriebsstätten –
Fluch oder Segen?
Stuttgart
Munich
Düsseldorf
IBM
istockphoto
istockphoto
September 2011 commerce germany 27
Wir finden, die Zukunft
sieht ziemlich gut aus.
Das FORD EVOS Konzept.
Das Ford Evos Konzept ist ein visionärer Ausblick auf die
nächste Generation Ford Design. Mit seinen dynamischen
Proportionen und seiner expressiven Linienführung präsentieren wir ein richtungweisendes Design, das in Deutschland
entwickelt wurde. Freuen Sie sich auf die Zukunft.
ford.de