Press Release

 FOR IMMEDIATE RELEASE For More Information Contact: Stacey Bender/Courtney Manders Bender Group (973)744-­‐0707 [email protected] [email protected] Snyder of Berlin® Highlights Beauty Of Its Hometown With New Packaging BERLIN, PA (July, 2014) – Snyder of Berlin®, a leading snack company which produces chips, cheese snacks, popcorn, and more, is debuting new and revitalized packaging, starting with their NEW 2.75 ounce potato chip snack bags. The new packaging will be extended to its full line of snacks throughout 2015. The new packaging pays homage to Berlin, Pennsylvania with five flavors that each features a different landscape or location. Consumers can still expect the same great taste they know and love from the five varieties of chips with the new 2.75 ounce packaging. On the outside, changes have been made to further please everyone. Facts Up Front have been added to the front of packaging which feature key nutritional information. Additionally, Snyder of Berlin® Original, Salt & Vinegar, Cheddar & Sour Cream and Original Bar-­‐B-­‐Q are all gluten-­‐free! The Barn photo seen front and center on each package reminds consumers of the barns seen doting the landscape throughout the Berlin, PA area. Different flavors of Snyder of Berlin chips feature information panels of unique locations throughout Pennsylvania’s Laurel Highlands. The locations that are featured are: the Ohiopyle Falls, the Wolf Rocks in Linn Run State Park, the Great Allegheny Passage Bike Trail, the Somerset Historical Center and the Lower Humbert Covered Bridge. The unique locations featured on the flavors include: • Ohiopyle Falls, featured on Snyder of Berlin® Original Potato Chips, is 38 Miles from Snyder of Berlin. At the tiny town of Ohiopyle, the rushing river drops 20 feet over a wide sandstone ledge. During special events, Ohiopyle Falls is open to thrill-­‐seeking kayakers. More information about Ohiopyle Falls is located on the back side of the Original Potato bag. • The Wolf Rocks, as seen on the Snyder of Berlin® Original Bar-­‐B-­‐Q Potato Chips, in Linn Run State Park is 27 miles from Snyder of Berlin. Wolf Rocks is just one of many sandstone outcrops above 2,500 ft. From many perches along the summit of Laurel Ridge, the skyline of Pittsburgh is visible-­‐nearly 50 miles away. More information on the Wolf Rocks in Linn Run State Park is located on the back side of the Original BAR-­‐
B-­‐Q bag. • The Great Allegheny Passage Bike Trail, shown on the Snyder of Berlin® Salt & Vinegar Potato Chips, is 15 miles from Snyder of Berlin. The GAP Trail connects Pittsburgh, PA and Cumberland, MD with a nearly-­‐level 150 miles of biking and hiking trail throughout the Appalachian Mountains. Today, folks follow the route for fun and exercise. More information on the Great Allegheny Passage Bike Trail is located on the backside of the Salt & Vinegar bag. •
The Somerset Historical Center, displayed on the Snyder of Berlin® Cheddar & Sour Cream Potato Chips, is 15 miles from Snyder of Berlin. The Somerset Historical Center is a 150-­‐acre museum that preserves the history of rural life in Southwestern Pennsylvania. Many old artifacts and equipment used by farmers dating back to the 1700’s is located there. More information on the Somerset Historical Center is located on the side of the Cheddar & Sour Cream bag. •
The Lower Humbert Bridge, exhibited on the Snyder of Berlin® Honey Bar-­‐B-­‐Q Potato Chips, is 27 miles from Snyder of Berlin. Pennsylvania has the most covered bridges remaining in the US including the Lower Humbert Bridge. The Lower Humbert Bridge was built in 1891 and crosses Laurel Hill Creek in Lower Turkeyfoot Township, Somerset County. More information on the Lower Humbert Bridge is located on the side of the Honey Bar-­‐B-­‐Q bag. “With the introduction of the new packaging, consumers are not merely eating a snack; they can learn about and discover Pennsylvania’s sights while bringing Snyder of Berlin snacks along for the adventure,” says Jeff Leichleiter, Vice President and General Manager of Snyder of Berlin. All media inquiries should be directed to Courtney Manders or Stacey Bender at 973.744.0707, or [email protected]. About Snyder of Berlin®: The Snyder family chip business began in 1920 in the home kitchen of Edward Snyder II and his wife, Eda, in a small town in Pennsylvania, using a recipe based on a snack that Edward had seen at a hotel in upstate New York. As the popularity of their chips grew, they began to expand toward Pittsburgh. Potato buyers and farmers in the Laurel Highlands got together with the Snyder family and determined it made sense to build a self-­‐sustaining chip factory amid their fields where the potatoes were being grown. Since opening that plant in 1947, Snyder of Berlin has been producing fresh and tasty snacks in the little farm town of Berlin, Pennsylvania. The company has grown to include a variety of products beyond potato chips such as cheese snacks, popcorn and more – and for 65 years inviting snack lovers to “Taste the Difference”. For more information and to see the full line of Snyder of Berlin® products, visit www.snyderofberlin.com. About Pinnacle Foods Inc.: In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is ranked on Fortune Magazine's 2014 Top 1000 companies list. We are a leading producer, marketer and distributor of high-­‐quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf-­‐stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 13 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® and Vlasic Farmer’s Garden® shelf-­‐stable pickles, Wish-­‐Bone® and Western® salad dressings, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-­‐Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com. # # #