PROGRAMME C O N G R E S S

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PROGRAMME*
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THURSDAY 6 NOVEMBER 2014
8.30-9.30 Registration
15.00-15.15 Short break
9.30-10.30 Session 1
15.15-16.30 Session 4
What makes Peru’s fresh produce industry an attractive prospect for
investors? And what scope is there for its export business to grow in the
next few years? Our keynote speaker and a panel of industry leaders
assess Peru’s position in the context of international fresh produce market
developments.
Speakers include:
Carlos Enrique Camet, Agap (Peru)
Leo Cruz, Tesco (Brazil)
Mike Soulsby, Delica Global (Peru)
Liu Zijie, Goodfarmer (China)
Leading marketers and varietal pioneers will discuss the potential for new
citrus products in Peru and South America as a whole to succeed on the
world stage. What opportunities exist for those willing to invest in new
varieties? And what place can Peru occupy in the international citrus
supply chain? How will the entire Southern Hemisphere citrus deal evolve
during the years ahead?
Speakers include
Alvaro Muñoz, AMC-MM Group (UK)
Alex Gallagher, La Calera (Peru)
Emilio Teresa, Catman (Spain)
Peru 2020 – Investing for future growth
10.30-11.30 Session 2
Peru’s fresh produce exports – the new winners
As the Peruvian export business continues to record impressive growth,
we identify the products most likely to drive its expansion over the
coming decade and take a look at ways to sustain growth in established
export categories.
Speakers include:
Robert Verloop, Naturipe Farms (US)
Federico Beltrán, Fall Creek Farm & Nursery (Peru)
11.30-12.00 Networking break
12.00-13.00 Session 3
Opportunities in new markets
New commercial opportunities are emerging for Peru’s fruit exporters,
particularly in Asia. What can Peru’s producer-exporters do to ensure they
build on the initial success of products like Red Globe table grapes in these
new areas, while at the same time retaining and even growing their market
share as competition intensifies in traditional markets?
Speakers include:
Ruby Ormeño, QC Fresh (Peru)
Wipavee Watcharakorn, Vachamon (Tailandia)
John Wang, Lantao (China)
Jim Provost, Lantao (US)
13.00-14.15 Networking lunch
14.15-15.00 Break-out sessions:
1. I nnovation: technology and packaging
Case studies and discussions regarding new technologies, machinery
and systems available to Peruvian exporters.
Speakers include:
Nour Abdrabbo, Unitec (Chile)
Francis McCawley, Maersk Container Industry (Chile)
Ivo Tunchel, Stepac (Brazil)
2. I nnovation: pre- and post-harvest
Case studies and discussions highlighting new potential applications,
processes and treatments for fruit.
Speakers include:
Alfonso Pinillos, Odebrecht (Peru)
Benito Orihuel, Citrosol (Spain)
Citrus – new varieties and their place in the global market
16.30-17.00 Networking break
17.00-17.45 Session 5
Forward thinking – how can Peru maximise its potential on the
global market?
There is strong interest in Peru as an important source of fresh fruits
and vegetables, but the country also faces major challenges to meet new
demand. So how can Peru’s fresh produce sector capitalise on this global
marketing opportunity?
Speakers include:
Ross Farnsworth, Walmart (US)
Mayda Sotomayor-Kirk, Seald Sweet International (US)
Robert Zerres, Zerres Fruit Partners (Germany)
José Antonio Gomez, Camposol (Peru)
José Antonio Castro, Agrokasa (Peru)
Luis Torres, PromPeru (Peru)
18.00-19.30 Drinks reception
FRIDAY 7 NOVEMBER 2014
10.00-12.00 Workshops
Carving your niche in the fruit and vegetable export business
Industry experts host special, two-hour workshop sessions covering
different aspects of the export value chain, including retail sourcing,
marketing, merchandising, packaging and logistics. The workshops are
designed to provide delegates with insight into the speakers’ specialist area,
as well as ideas on how to establish their own companies as the preferred
link in the supply chain.
Workshops include:
1. Direct sourcing – Leo Cruz, Tesco (Brazil)
2. Blueberries – Federico Beltrán, Fall Creek Farm & Nursery (Peru)
14.00-17.00
Logistics study tour
Hosted visits to APM Terminals at the Port of Callao, Lima.
*Correct as of 15 October 2014. This programme is subject to change
Simultaneous Spanish/English translation will be provided during the event
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