Contents

Contents
SABC TV Portfolio Channels
3
TV Landscape
3
Audience Reach
4
Only TV Combines Unique Strengths
7
Top DSTV Channel Reach
8
On-Air TV Platforms
8
Off-Air TV Platforms
9
Our Value Proposition
8
The Power of SABC TV Audiences
10
SABC111
SABC213
SABC315
SABC New Channel
17
Digital Media
22
Trans Media
24
Strategic Innovation
25
General Terms and Conditions
26
Trading Terms and Conditions
27
Media Terminology
28
FAQ30
TV Station Contacts
2
31
SABC TV Portfolio Channels
Source: AMPS 2013 Main Branded AB
SABC
Total TV Reach
37.2 million viewers
SABC News Channel
News and Current
Affairs
SABC1
Youth
SABC2
Family
SABC3
Lifestyle and Entertainment
TV Landscape
Post 2013
Free to Air
SABC
ETV
7 Community
TV Stations
• Soweto TV
• Tshwane TV
• Cape Town TV
• Bay TV
• 1KZN
• Northwest TV
• Bara TV
Free to Air
Digital Terrestrial
Platco Digital
• OpenView HD
+-15 channels (education,
religious, entertainment)
Sentech
• Freevision (Vivid)
+- 36 channels mostly
religious
New Applicants
• Siyaya TV
• Kagiso TV
• Mindset Media Enterprises
• Close TV
• Mobile TV
Pay
Multichoice
• DSTV
• M-Net
StarSat
(ex TopTV)
Digital
Terrestrial
SABC
ETV
M-Net
SABC News
International
eNCA
ANN7
(Infinity Media)
3
Audience Reach - Past 7 Days
Source: Arianna Jan- Dec 2013
Jan -Dec 2013
SABC1
SABC1
etv
etv
SABC2
SABC2
SABC3
SABC3
4
Africa Magic Movies
Africa Magic Movies
Mzansi Magic
Mzansi Magic
Soweto TV
Soweto TV
M-Net Action
M-Net Action
kyk NET
kyk NET
Studio Universal
Studio Universal
Channel O
Channel O
SuperSport 4
SuperSport 4
M-Net
M-Net
Cartoon Network
Cartoon Network
Play back
Play back
MTV Base
MTV Base
Universal Channel
(Hallmark)
Universal Channel
(Hallmark)
Trace Urban
Trace Urban
Disney Junior
Disney Junior
SuperSport 3
SuperSport 3
200 000
200 000
200 000
150 000
100 000
80 000
60 000
40 000
20 000
0
80 000
60 000
40 000
DSTV: LSM 5-8
20 000
0
DSTV: All Adults
50 000
0
1 400 000
1 200 000
1 000 000
800 000
Free to Air: LSM 5-8
600 000
400 000
200 000
0
Free to Air: All Adults
Jan -Dec 2012
Audience Reach - Past 7 Days
Source: Arianna Jan- Dec 2013
Jan -Dec 2013
800 000
0
100 000
200 000
300 000
400 000
500 000
600 000
Free to Air: Age 15-34 LSM 5-8
600 000
400 000
SABC1
SABC1
etv
etv
SABC2
SABC2
SABC3
SABC3
Africa Magic Movies
Africa Magic Movies
Mzansi Magic
Mzansi Magic
Soweto TV
Soweto TV
M-Net Action
M-Net Action
kyk NET
kyk NET
Studio Universal
Studio Universal
Channel O
Channel O
SuperSport 4
SuperSport 4
M-Net
M-Net
Cartoon Network
Cartoon Network
Play back
Play back
MTV Base
MTV Base
Universal Channel
(Hallmark)
Universal Channel
(Hallmark)
Trace Urban
Trace Urban
Disney Junior
Disney Junior
SuperSport 3
SuperSport 3
80 000
60 000
40 000
0
80 000
60 000
40 000
DSTV: Age 15-34 LSM 5-8
20 000
0
DSTV: LSM 8-10
20 000
200 000
0
Free to Air: LSM 8-10
Jan -Dec 2012
5
Audience Reach - Past 7 Days
Source: Arianna Jan- Dec 2013
Jan -Dec 2013
SABC1
SABC1
etv
etv
SABC2
SABC2
SABC3
SABC3
6
Africa Magic Movies
Africa Magic Movies
Mzansi Magic
Mzansi Magic
Soweto TV
Soweto TV
M-Net Action
M-Net Action
kyk NET
kyk NET
Studio Universal
Studio Universal
Channel O
Channel O
SuperSport 4
SuperSport 4
M-Net
M-Net
Cartoon Network
Cartoon Network
Play back
Play back
MTV Base
MTV Base
Universal Channel
(Hallmark)
Universal Channel
(Hallmark)
Trace Urban
Trace Urban
Disney Junior
Disney Junior
SuperSport 3
SuperSport 3
800 000
700 000
600 000
500 000
400 000
300 000
200 000
80 000
60 000
40 000
20 000
0
30 000
25 000
20 000
15 000
DSTV: HW LSM 8-10
10 000
5 000
0
DSTV: Men LSM 8-10
100 000
0
5 000 000
Free to Air: HW LSM 8-10
400 000
300 000
200 000
100 000
0
Free to Air: Men LSM 5-8
Jan -Dec 2012
Only TV Combines Unique Strengths
Source: 2013 AMPS
TV remains the beating heart at the centre of our
cultural life. It is where we go to be entertained,
informed and to share wonderful experiences.
Best Profit Generator
Unbeatable Scale and Reach
SA watching more TV than ever before
Most Talked about medium On and Off Line
Dominant Youth Medium
TV Ads are Response Ads
Emotional Medium
Catalyst for Other Media
Finally it Build Brand Frame
REACH
SABC1 80% of the SA Population per week
SABC2 72% of the SA Population per week
SABC3 57% of the SA Population per week
SPEED
Average 6,4 mil through one show: Generations
POWER OF PERSUASION
77.9% of SABC TV viewers say: I am more likely to buy
brands that I have seen or heard advertised
EMOTIONS
73.3% of SABC TV viewers say: People who try new brands
they see or hear advertised
7
Top DSTV Channel Reach - Past 7 Days
Source: 2013 AMPS
Total DSTV Channels
Total Top TV
Bay TV
1 KZN TV
KykNet
M-Net (Main Channel)
M-Net Series
Soweto TV
Total Community TV
Africa Magic
Mzansi
M-Net Movies
eTV
SABC3
SABC1
80,0
60,0
40,0
0
20,0
SABC2
On-Air: TV Above the Line Elements
TV A.T.L. elements are the normal TV elements we always have in sponsorship
• Generic Ads
Client ads that either 25”, 30”, 45”, 60”
Generic
Ads
Product
Placement
Online
• Stings
These are either 5” or 10” ads
Stings
TV
Opening &
Closing Ad
breaks
10’
Tops of Ad
break or
Tails
5’
Promo
tags
• 5” Promo tags
Client promo ads that are tagged on to the Classic
ad.
• 10” Tops of Ad break or Tails
This is an ad that appears at the beginning of the
ad break or at the end of the ad break.
• Opening and Closing Ad breaks
These are 10” ads that inform the viewer
sponsorship ownership of the content. And
appears at the beginning of the program and at
the end of the program.
• Online
Website integration of the sponsorship with
program and channel
• Product Placement
The visual integration of Branded Products into
Content
8
On-Air: TV Below the Line Elements
TV B.T.L. elements are the creative TV elements and content elements that can be added to a sponsorship to make it more
engaging and interactive.
• 3 minute Fillers/ Vignette
These are an opportunity for Brand/product to
tell a story about their offering in a prime position
around content or channel.
Competition
Association
Stings
On pack &
instore
Activations
SMS
• Advertiser Funded Program
A Fully commercially funded program that meets
platform and advertiser where SABC has editorial
input but does not own the IP.
TV
• Storyline Integration
The inclusion of advertisers products and services
into the script of a piece of Content
Vignettes
Maintenance
Promo
• Passive Product Placement
Brand/Product exposure is incidental and is not
central point of contact in the scene. The product
does not come into contact with the actor.
Messaging
Association
in Prime Time
block
Squeeze
back &
Screen
raw
TV
Countdown
Clock
10” tag on
Line-up
Own Time
• Active Product Placement
Brand/Product exposure is more intrusive
involvement into the content and scene. The
product may be mentioned and or handled by
Actor in the scene.
• Squeeze back/ L Board
This is a 10” ad that appears on the side of the
screen and the content is minimised on TV.
• Maintenance Episodic Question Promo
This is a 10”/15” promo where you can have a
competition question to the viewers.
Our Value Proposition
Source: Futurefact 2013
The Common Cultural Space
While South Africans are culturally diverse, it should
be recognised that they share a common country,
neighborliness, and remain culturally aware of one another.
There are therefore common cultural touch-points that
constantly unite everyone.
Common Cultural Space While positioned differently, the three channels will pivot
around these places of commonality that forever define
the evolving rainbow nation.
It is in these common cultural spaces that every South
African will see a reflection of aspects of their lives on any
content we provide.
Examples are: sport, religion, language, common history,
culture, heritage, the South African dream
9
Our Value Proposition
Source: Futurefact 2013
Wide TV Repertoire
Source: Unilever Institute, 4 million rising
BLACK MIDDLE CLASS
SABC1 (90%)
SABC2
ETV
SABC3
DSTV
WHITE MIDDLE CLASS
DSTV (64%*)
SABC2
SABC3
ETV
SABC1
*watched last 7 days
Power of the SABC TV Audience
Source: UCT Unilever 4 million Rising
Affluent Market Penetration
SABC1 Ave
Weekly
Audience
3.6m
(86.3)
Source: AMPS 2013 Main Branded AB
SABC3 Ave
Weekly
Audience
3m
(71%)
SABC TV
Ave. Weekly
Audience 3.8m
(90.4%)
SABC2 Ave
Weekly
Audience
3.3m
(76.5%)
Estimated Purchasing Power
Source: AMPS 2013 Main Branded AB
Average Personal income of SABC TV R5,245 (AMPS:Jan’13-Dec’13)
Spending Power of SABC TV Viewer R 169,644,280,000
SABC Television Cost Effectiveness Free-to-Air Space (Cost per Thousands)
Source : TAMS 10 March – 31 May 2014
SABC TV
It costs less to reach a variety of target markets via SABC TV within the Free-To-Air space
120.45
ADS 15+ LSM 8-10
34.64
37.39
ADS 15+ LSM 5-7
42.01
46.28
Middle Income
69.51
Higher Income
54.90
Housewives
39.74
Women 15+ years
50.77
52.44
Men 15+ years
Adults 15+
10
48.97
22.26
25.32
70.92
83.76
‘R
150.49
ETV
SABC1 - Mzansi fo sho
Source: Radio Diary (SA) 2013/3 Mar/July’13- Adults 15+
Audience Income Value
Source: AMPS 2013 Main Branded AB - * Past 7 Days Viewership
Who are the SABC1 viewers?
Over 7 million of SABC1* viewers have a household income of R 11 000+
• O
f the 7 million viewers, over 3 million have household income of R20 000+
• SABC1 Viewers worth over R77 Billion
Channel Value Proposition
• C
ontent that speaks to a general
youthful South African
• I nclusive of all youth regardless
of race, language, geography
and creed
• C
ontent which impacts on
values, lifestyle, positive choices
and evolving culture
• U
pliftment, empowerment,
encouragement and affirmation
of Youth to face life with
confidence
YOUTH
Demographic Distribution of Audiences
Ave 4 week Jan-Dec 2013
BASE: ADULTS (15+)
24%
20%
LSM7-10
LSM5-6
LSM1-4
Black
Indian
2%
9%
Coloured
White
Sot
5%
11%
Ngu
Eng
Afr
23%
50+
25-34
15-24
Female
Male
8%
24%
35-49
26%
27%
36%
44%
45%
52%
48%
83%
Source: AMPS 2013
11
TOP 10 Programmes adults 15+
LSM 5-8
Source: TAMS (1 February 2014 – 30 April 2014)
Day
Mon
Mon
Tue
Wed
Fri
Tue
Wed
Mon
From
19:59
20:32
20:32
20:35
20:31
19:36
19:37
20:30
To
20:32
21:00
21:06
21:05
21:02
20:05
20:07
22:52
Wed 18:48
21:07
Thur 20:32
21:29
Programme Title
Generations
Amaza
Ngempela
Loxion Lyric
Intersextions
Xhosa News
Zulu News
20th Annual SA
Music Awards
International
Friendly: SA vs
Task Forse
Genre
Soap
Drama
Drama
Drama
Variety
News
News
Music
AR
29.8
20
19.9
17.3
15.6
15.5
14.8
14.6
000’s Share %
6 579
80.7
4 429
59.6
4 408
59.1
3 428
51.9
3 459
49
3 419
47.7
3 269
47.1
3 222
55.3
Sport
14:3
3 166
47.4
13
2 586
42.6
Drama
New Content
Mfolozi Street
New Season
Sticks & Stones
New Season
Skeem Saam
New Season
12
Shreds and Dreams
New Season
Ihawu
New Season
SABC2 - You Belong.
Source: Radio Diary (SA) 2013/3 Mar/July’13- Adults 15+
Audience Income Value
Source: AMPS 2013 Main Branded AB - * Past 7 Days Viewership
Who are the SABC1 viewers?
Over 7 million of SABC 2* viewers have a household income of R 11 000+
• O
f the 7 million viewers, half have household income of R20 000+
• SABC2 Viewers worth over R77 Billion
Channel Value Proposition
• C
ontent that speaks to South African
families in their diversity
• F amily and societal values, espousing
the African philosophy of Ubuntu
• C
ontent that encourages responsible,
accountable and ethical citizens
• I nspiring and enabling content that
contributes to the improvement of
people’s conditions
• C
ontent that fosters patriotism,
national pride bringing the nation
together.
• C
ontent that assists in the creation
of a national identity and the
attainment of the South African
dream
FAMILY
• E mbraces all cultures, languages and
social groupings
Demographic Distribution of Audiences
Ave 4 week Jan-Dec 2013
BASE: ADULTS (15+)
39%
LSM7-10
LSM5-6
LSM1-4
Black
Indian
Coloured
White
Afr
Eng
25-34
15-24
Female
Male
2%
9%
16%
36%
Sot
11%
37%
Ngu
15%
24%
50+
10%
25%
35-49
25%
26%
45%
47%
53%
78%
Source: AMPS 2013
13
TOP 10 Programmes adults 15+
LSM 4-7
Source: TAMS (14th July-31st July 2014)
Day
Tue
Tue
Tue
Tue
Sat
Sun
Fri
From
21:00
21:03
21:39
15:29
15:30
20:03
21:34
Fri
21:36
Sun 19:59
Thur 21:30
To
21:30
21:08
21:43
15:59
15:58
20:30
21:41
22:07
20:28
21:58
Programme Title
Muvhango
Commonwealth Games
Powerball
Muvhango - R
Muvhango - O
Ga Re Dumele
Commonwealth Games
delayed
Ga Bose Gangwe
Skwizas
Speak Out
Genre
Drama
Sport
Variaty
Drama
Drama
Sitcom
Sport
AR
16.4
12.8
11.7
8.2
7.5
7.2
7.2
Drama
Sitcom
Actual
7.1
6.9
6.8
000’s Share %
3 837
61.7
2 978
44.6
2 728
63.9
1 911
56.7
1 754
50.7
1 681
27.6
1 672
34.6
1 655
1 609
1 595
30.9
26.4
33.8
Commonwealth Games
LSM 5-8
Source: TAMS (1 February 2014 – 30 April 2014)
Day
Tue
Fri
Wed
Wed
Thur
Tue
Tue
Tue
Sat
From
21:00
20:59
21:30
21:31
21:31
15:29
21:35
21:37
18:29
To
21:31
21:29
22:00
22:01
22:00
16:00
22:03
22:05
21:05
Fri
21:36
22:06
Programme Title
Muvhango
Lesilo Rula
Stokvel
Ga Re Dumele
Speak Out
Muvhango - R
Thola
90 Plein Street
Orange CAF Champions
League Kaizer Chief
Di Wele Makgolela
Genre
Drama
Drama
Sitcom
Sitcom
Actual
Drama
Drama
Drama
Sport
AR
19
10.2
9.2
9.1
9.1
8.8
8.8
8.6
8.4
Variaty
8.4
Genre
Soap
Drama
Music
Variety
Sport
Maga
Soap
Mag
Reality
Actual
AR
11.3
8.5
7
6.1
6
5.9
4.7
4.5
4.4
4.1
000’s Share %
3 216
61.9
1 942
37.8
1 759
40.5
1 537
35.9
1 735
40.1
1 690
52.8
1 673
41.9
1 444
43.3
1 611
33.3
1 599
34.3
LSM 8-10
Source: TAMS (14th July-31st July 2014)
Day
Wed
Tue
Fri
Tue
Tue
Sun
Sun
Fri
Sat
Thur
From
18:28
21:00
19:30
21:30
21:03
17:59
17:29
18:58
18:00
21:33
To
18:58
21:30
20:29
21:35
21:08
19:00
17:59
19:29
19:50
22:02
Programme Title
7De Laan
Muvhango
Noot vir Noot
Powerball
Commonwealth Games
Voetspore
7De Laan - O
Mooi Loop
The X-factor USA
Speak Out
000’s Share %
1 032
33.5
776
29.8
639
21.8
559
18.6
552
21.4
540
19.3
430
17.6
409
15.2
407
16.2
377
16.9
Noot vir Noot
Content
Muvhango
14
Ga Re Dumele
New Season
7de Laan
Skwizas
Voetspore
SABC3
Audience Income Value
Source: AMPS 2013 Main Branded AB - * Past 7 Days Viewership
Who are the SABC3 viewers?
Over 6 million of SABC3* viewers have a household income of R 11 000+
• O
f the 6 million viewers, 61,4% have household income of R20 000+
• S ABC3 Viewers worth over R66 Billion
New Channel Proposition
• L ifestyle content rooted in South
African cultural and social trends
(currency)
• I nspirational content that reflects
aspirations
• H
igh impact, mainstream entertainment that drives mass audiences
• T he channel to also embrace a sense
of global citizenship
•W
ell informed, travelled with a hunger for success
LIFESTYLE AND
ENTERTAINMENT
Demographic Distribution of Audiences
SABC3 Ave 4 week Jan-Dec 2013
44%
43%
LSM7-10
36%
Sot
LSM5-6
36%
Ngu
BASE: ADULTS (15+)
13%
11%
Coloured
LSM1-4
Black
Indian
Afr
Eng
50+
35-49
25-34
15-24
Female
Male
3%
10%
White
16%
12%
23%
25%
26%
26%
52%
48%
76%
Source: AMPS 2013
15
Top 10 Programmes adults 15+ LSM 5-8
Source: TAMS (1 February 2014 – 30 April 2014)
Day From
To
Wed 18:01 18:28
Thur 19:29
Wed 17:47
Sat
18:50
20:00
17:58
20.59
Wed
Sat
Sun
Mon
Mon
Sat
18:00
21:23
18:58
12:02
11:31
21:33
17:12
19:32
18:03
11:31
11:02
19:29
Programme Title
The Bold and the
Beautiful
Isidingo
Just Kidding
CAF Confederations
Cup Kaizier Chiefs
Days of our Lives
Hop
Polar Bear Spy
7De Laan
Isidingo- R
Peter Pan
Genre
Soap
AR
7.3
000’s Share %
1 234
34.8
Soap
Sitcom
Sport
5.8
971
5.5 1 1 045
5.2
882
18.8
25.5
19.2
Soap
Movie
Docu
Soap
Soap
Movie
4.7
4.5
4.3
4.3
4.1
4.1
26.4
17.8
18.4
32.4
31.5
11.5
800
851
829
819
786
778
Top 10 Programmes adults 15+ LSM 8-10
Source: TAMS (1 February 2014 – 30 April 2014)
Day From
To
Tue 18:00 18:29
Wed
Mon
Thu
Mon
Sat
Sat
Wed
19:29
20:30
17:10
20:28
19:28
19:37
20:31
20:02
21:26
17:57
21:25
21:11
20:04
22:11
Sat
15:30
19:36
Wed 21:00
21:57
Programme Title
The Bold and the
Beautiful
Isidingo
Survivor: South Pas
Days of Our Lives
The Amazing Race
When in Rome
News
HSBC Sevens: World
Series: SA
ICC World Twenty20:
Eng vs SA
Ex Makeover Home
Genre
Soap
AR
7.7
Soap
Variety
Soap
Reality
Movie
News
Sport
6.2
5.4
5.3
4.7
4.1
3.9
3.8
515
497
447
388
345
360
350
17.6
16.9
23.2
13.8
14.4
14.1
13.1
Sport
3.8
347
15.9
3.6.8
299
12.2
Reality
000’s Share %
706
29.6
Amazing Race
Content
Afrikaans Nuus
Days of Our Lives
16
Jak De Priester
The Fixer
Swart water
Isidingo
Jeff Probst Show
Riaad Moosa
SABC News Channel
Source : TAMS July – Aug 14
Channel Profile
Source : TAMS July – Aug 14
Age Groups
Gender
Race
4-6
7-10
1%
3% 11-14
4%
65+
19%
Female
46%
Males
54%
Income
50-64
25%
25-34
11%
Low (R0 R2499)
7%
High
(R8000+)
63%
Coloured
7%
Indian
2%
Black
80%
35-49
27%
LSM
Medium
(R2500
-R7999))
30%
White
11%
15-24
10%
Language
LSM 4
2% LSM 5
3%
LSM 10
9%
LSM 6
20%
LSM 9
26%
LSM 7
24%
LSM 8
16%
Afr/Both
6%
Eng/
Other
31%
Nguni
31%
Sotho
48%
Channel Profile
Predominantly:
•M
ale
•M
ature
•A
ffluent
•B
lack
•H
igh Income Earner Nguni/
Sotho Language speaker
17
SABC News Channel
Source : TAMS July – Aug 14
Top 20 Programmes (Week-day) Adults 15+
Source : TAMS July – Aug 14
Day
Thursday
Tuesday
Thursday
Thursday
Monday
Friday
Friday
Tuesday
Tuesday
Tuesday
Tuesday
Friday
Monday
Monday
Friday
Friday
Friday
Thursday
Wednesday
Tuesday
From
19:30
18:30
20:00
20:30
18:30
13:00
13:59
18:00
21:31
14:00
17:30
14:06
22:30
21:30
14:34
14:17
12:52
21:00
05:59
22:00
To
20:00
18:57
20:28
20.59
20:58
13:59
14:17
18:25
21:59
14:27
17:59
14:34
22:58
21:58
15:01
17:28
12:59
21:59
09:00
22:28
Programme Title
Nuus
News
News @ 8
Sports Live
Prime time News
News @ 1
Arms Deal Commission Inquiry
Business Review
Ses/Tsw/Sep News
Newsroom Live
Question Time
News Room
Venda/Tsonga News
Setswana/Sesotho News
A View from the House
PM News
An Nur-the Light
The State of Our Nation
Morning Live
Ndebele/Siswati News
Genre
News
News
News
Sport
News
News
News
News
News
News
News
News
News
News
News
News
Religious
Actuality
Magazine
News
Viewership
40 000
40 000
36 000
35 000
33 000
33 000
30 000
30 000
29 000
28 000
28 000
26 000
25 000
25 000
23 000
22 000
22 000
21 000
21 000
20 000
We note Prime Time news to be the best performing programmes during the week.
We also note News @ 1 to be in the Top 10 performing programmes on the channel
Top Programmes (July-August 2014)
18
Prime Time
News @ 1
with Vabakshnee Chetty and Peter Ndoro
Monday - Sunday 18:00-19:30
Prime Time News starts at 18:00 and includes
simulcast of news and sport stories, as well as relevant
business and accurate weather reporting.
With Faith Daniels, Devan Murugan and Gunther Deutsch
Monday - Friday 13:00-14:00
This lunch time news show focuses on business and finance, dedicating
its time and resources to broadcast in-depth and up to date news
pertaining to South Africa’s economy. News @ 1 has proved to appeal to
a loyal and consistent niche audience with a special interest in money
that makes the world go round.
SABC News Channel
Top 20 Programmes (Weekend) Adults 15+
Source : TAMS July – Aug 14
Day
Sunday
Sunday
Saturday
Saturday
Sunday
Saturday
Saturday
Saturday
Sunday
Saturday
Sunday
Saturday
Saturday
Sunday
Sunday
Saturday
Saturday
Sunday
Sunday
Sunday
From
20:00
18:00
20:30
21:30
19:00
12:59
05:59
18:00
19:27
21:00
21:01
19:30
12:27
17:30
09:00
13:29
22:00
19:30
22:00
12:30
To
20:26
18:49
20:56
21.59
19:29
13:27
09:00
18:57
19:29
21:27
21:30
19:59
12:59
17:59
09:53
13:58
22:57
19:54
22:58
12:41
Programme Title
News @ 8
Your World
Sports Live
Ses/Tsw/Sep News
Prime time News
News @ 1
Morning Live
PM News
Imani Divine Spark
Xhosa News
Zulu News
Afro Showbiz News
Film SA
Kaleidoscope
Media Monitor
The Journal
Health Talk
Network
Right & Recourse
Bophelong
Genre
News
News
Sport
News
News
News
Magazine
News
Religious
News
News
Magazine
Magazine
Magazine
News
News
Magazine
News
News
News
Viewership
38 000
31 000
19 000
19 000
18 000
17 000
16 000
16 000
16 000
15 000
14 000
14 000
14 000
13 000
13 000
13 000
12 000
12 000
9 000
8 000
News @ 8 is the number 1 performing show on weekends.
We notice an interest in Sports Live and Morning Live on weekends
Sports Live
Your World
with Thabiso Sithole
Monday - Sunday 20:30 - 21:00
You’ll find your daily dose of adrenaline right here. Half an hour
ofriveting reviews, rants and raves about South African sport
- on and off the field. Sports Live brings you all the news, live
crossings and experts to join us in the studio.
with Mahendra Raghunath
Monday - Sunday 23:00 - 00:00
Your World contextulises local news within the broader context
of global affairs by taking a look at the most important stories
making headlines around the world.
19
SABC News Channel
Content
Sports Live
with Thabiso Sithole
Monday - Sunday 20:30 - 21:00
You’ll find your daily dose of adrenaline right here. A live half-hour round up of the day’s sports, reviews, rants
and raves about South African sport - on and off the field. Sports Live brings you all the news, live crossings
and experts to join us in the studio.
Afroshobiz News
with Musa Mkaliphi
SATURDAY 19:30 - 20:00
Africa has a rich artistic cultural heritage. The diversity of our nation is reflected in the vast variety of aft and
cultural expression found within South African borders. Afroshobiz is a 30 minute entertainment programme
focussing on all the different genres of African arts and culture.
Kaleidoscope
with David Webb
SUNDAY 17:30 - 18:00
Kaleidoscope is a magazine anchor-driven show that will inspire and excite you by celebrating our immense
talent in arts and culture , lifestyle, travel and entertainment shows. South Africans have a immensely diverse
offering of artistic and social expression. Kaleidoscope is an inspirational showcase of the talent and chutzpah
that makes our people interesting and colourful.
Rights and Recourse
with Dumilo Matoza
SUNDAY 14:00 - 16:00
A programme focusing on the law, with the rights of individuals explained by a panel of legal experts. Learn
to know your rights and responsibilities and how to seek recourse when you believe you have been wronged.
Network
with Siphumelele Zondi
SUNDAY 19:30 - 20:00
Get seriously wired and into the zone - learn what is trendy and hot and what is not on Network. A show that
looks at technology news and also discuses events that are trending in social media. Do not grab the type by
its hind leg, be the buzz that creates the hype and shape the social scene.
20
Content
News Room
with Eben Jansen
Monday - Friday 09:00 - 10:00
In a bid to cover all the important stories from every corner of our country, the SABC will leave no stone
unturned to harness the widespread resources to its disposal, News Room displays the diversity and depth of
South African society, covering all angles and all aspects of events and issues deserving national attention.
A rolling news update and breaking news for three hours of the morning. Stories told as and when they
happen, with live crossings involving a large network of reporters inside the country as well as those
strategically positioned across the globe
Prime Time
with Vabakshnee Chetty and Peter Ndoro
Monday - Sunday 18:00-19:30
Prime Time News starts at 18:00 and includes simulcast of news and sport stories,
as well as relevant businessman accurate weather reporting.
News @ 1
with Faith Daniels, Devan Murugan and Gunther Deutsch
Monday - Friday 13:00-14:00
This lunch time news show focuses on business and finance,
dedicating its time and resources to broadcast in-depth and
up to date news pertaining to South Africa’s economy. News
@ 1 has proved to appeal to a loyal and consistent niche
audience with a special interest in money that makes the
world go round.
Morning Live
with Leanne Manas, Vaylen Kirtley, Sam Marshall, Ayanda Ally Payne and Peter Ndoro
Monday - Sunday 06:00-09:00
A show that ensures stories hogging headlines, or are the main talking point in the furthest point of the land, enjoy prominence
on television. Correspondents dotted around the world will complete a global view of events around the world.
Morning Live is the SABC’s flagship breakfast programme. Since its inception in 1999, South Africa’s biggest and longest running
Morning show is still objectively informing and entertaining the nation. The popular Leanne Manas is this current affairs show’s
anchor host.
21
Digital Media Rates
What is Digital Media?
Digital Media Sales space
SABC Digital Media pertains to the web and mobi
products that exist across SABC brands, be it
Television or Radio.
Medium Rectangle
Web refers to online websites and pages which are
accessible via a computer or Smartphone that has
internet access.
Mobi refers to online sites that are designed
specifically for handsets that were created before the
evolution of Smartphones.
Digital Media Sales offers advertising
opportunities via these products in the following
ways.
Leaderboard
1. E mail Marketing – Banner Inserts in our weekly
newsletters
2. D
isplay / Online Advertising – taking the form of
static or animated banner adverts that are viewed
on web and mobisites
3. C
ustomised solutions – A combination of the
different online experiences that are specifically
designed for a client, this is usually integrated into
a bigger advertising campaign.
Wide Skyscraper
Why Digital Media?
Digital Media advertising exists in an environment
that is “always on”.
Here are some reasons why advertisers enjoy the
SABC Digital Media platform:
1. P
romotes new and existing products
2. B
uilds Brand Awareness with new or existing
customers
Terms and Conditions
3. S howcases events and promotions when planning
requires fast turnaround and speedy execution
1. Material must be received by SABC no later than seven working days before the
campaign starts.
4. R
eaches new and niche markets inexpensively with
targeted messaging
2. Late material submissions will result in campaign delays
5. Thus, cutting through the clutter by minimizing
duplication
6. P
rovides measurability for your integrated
campaigns and can harvest new or segment
existing databases for you
22
3. Material must be sent to SABC in a Jpeg/Gif format with a URL. The material size
must be less than 40kbs. The material size is required in pixels.
4. In the case of third party tracking, material must be sent as a fully operational
tag/script.
5. Online competition elements are not tracked via ad serving or third party tags.
7. C
onnects the advertiser to the audience and can
set the scene for campaigns to come
6. Bookings are based on advertising availability
8. S ABC Digital Media offerings cut across Television
and Radio brands giving the advertiser exposure
via a multi-media experience.
8. All rates exclude competition prizes.
7. Excluding Production Costs for Creative Material.
Contact: Abdul Mathee
011 714 7232 - 082 335 6475
[email protected]
Digital Media Rates
Effective April 2013
Web Channels
Leader
Board
Wide
Medium
Skyscraper Rectangle
Permanent Box
Rich Media &
Streaming Video
728 x 90
160 x 600
300 x 250
Non-rotating (Takeover)
FLV Format
sabc.co.za
sabcnews.co.za
sabc1.co.za
sabc2.co.za
sabc3.co.za
sabceducation.co.za
channelafrica.co.za
5fm.co.za
R200
R300
R200
R200
R200
-
R300
R350
R350
R350
R350
R350
R350
R350
-
R400
R400
R400
R400
R400
R400
R400
R400
metrofm.co.za
R350
-
R350
-
-
R350
rsg.co.za
R350
-
R350
safm.co.za
R350
-
R350
radio2000.co.za
lotusfm.co.za
R350
-
R200
R350
-
R60 000
R80 000
R80 000
R70 000
R70 000
R80 000
R70 000
R150 000
R80 000 Competition Page
R80 000 LB
R120 000 Box
R80 000 Competition Page
R80 000 Full Social Media Int
R40 000 Part Social Media Int
R100 000 Box
R80 000 Full Social Media Int
R40 000 Part Social Media Int
R60 000 LB
R80 000 Box
R60 000 LB
R80 000 Box
R60 000 WS
R60 000 WS
trufm.co.za
lesedifm.co.za
ikwekwezifm.co.za
-
R200
R200
R200
-
ukhozifm.co.za
phalaphalafm.co.za
R200
R200
-
R350
-
R200
-
R350
R350
R350
-
R350
R350
R350
CPM
goodhopefm.co.za
(Afrikaans alleenlik / only)
motswedingfm.co.za
Topbilling.com
Pasella.com
daddy247.co.za
CPM
CPM
Monthly
CPM
R400
R400
R400
R400
R400
R400
R40 000 WS
R40 000 WS
R40 000 WS
R40 000 Competition Page
R40 000 WS
R40 000 LB
R40 000 Box
R40 000 WS
R400
R400
R400
R40 000 Banner
R40 000 LB
R400
R400
R400
R400
R400
23
Transmedia
THE New Buzz Word In The Media Industry.
Cross-Platform Storytelling
“As the digital and social media experience continues to evolve, the audience no longer just consumes media passively. They desire media and
story experiences that are social, participatory, and available to them on a number of devices and screens.”
The Value Proposition
Core TV Brands
22 Million +
Muvhango Genera&ons 7de Laan 24
Isidingo Skeem Saam Strategic Innovation
CONTENT HOUSES TECHNOLOGY STRATEGIC PARTNERSHIPS GSM ‐ MOBILITY Solutions
• Dedicated Social Media Platforms
Facebook/Twitter Etc.
• Customised Digital Web Solutions.
DIGITAL HOSTING Custom Offerings
92 • Strategic Partnerships
Unique Offerings to grow with Platform.
• Competition Pages
Information/Data Sharing
Social media fuels an explosion in tools, technologies & platforms for interaction and research
Social Stats
• GENERATIONS: 732,067 FB LIKES
• MUVHANGO: 365,445 FB LIKES
• ISIDINGO: 304,121 FB LIKES
Social Media Solutions
• SABC1: 8 FACEBOOK UPLOADS + 8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month
• MUVHANGO: 8 FACEBOOK UPLOADS +8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month
• GENERATIONS: 8 FACEBOOK UPLOADS =+ 8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month
• TOP BILLING: 8 FACEBOOK UPLOADS + 8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month
25
General Terms and Conditions - SABC Television
1. Rates quoted are for 30” duration spots.
announcement. Failure to do so will render the claim null and
void.
Shorter durations are calculated as follows:
Duration:
Multiply Rate
5”
0.6
10”
06
15”
0.7
20“
0.8
25”
0.9
Rates for durations longer than 30” are calculated pro-rata to the 30”
rate: % the cost
per spot is calculated by multiplying the cost per second by the
duration required e.g.
65” duration @ T10 = 166.666 (cost per second) x 65 = R10 833.
2. Specified positions in break:
2.1. Specific break will attract a 10% surcharge
2.2. Specific position in break will attract a 10% surcharge
2.3. Specific ad position WITHIN a specified ad break will attract a
15% surcharge
3. Solus Breaks (subject to availability): 25% surcharge.
4. These rates do not apply to special broadcasts : SABC TV will
publish rates for such broadcasts well in advance of the broadcast
date.
5. The rates quoted include commissions on net time costs.
6. All rates quoted are exclusive of VAT.
7. The advertising agency that enters into this contract on behalf of
the advertiser shall be liable to SABC TV for payment of any fees in
terms of this agreement. For purposes of interpretation the word
“advertiser” appearing hereunder, shall be deemed to include
advertising agency.
8. The broadcast of spot announcements and the acceptances of
the facilities of the advertiser shall be subject to the provisions of
the Broadcasting Act of 1999 and any regulations governing the
advertising services of SABC TV and amendments thereto now
or hereafter in force. As well as any special terms and conditions
which
9. Any fees shown on monthly statements as due to SABC TV in terms
hereof, shall be payable before the expiry of the term of payment
indicated, calculated from the date of the monthly statement.
Should SABC TV at the request of the advertiser or advertising
practitioner agree to provide other facilities and/or services, the
advertiser shall be obliged to pay in accordance with the same
conditions the charge or charges determined from time to time
by SABC TV.
10. If the advertiser omits, refuses or fails to pay any due amount
promptly in accordance with the provisions of this contract or
the above mentioned advertising code and regulations. SABC TV
shall be entitled, without prejudice to any of the rights it may
have. Forthwith to cease further broadcast of advertisements, to
deny the advertiser the use or benefit of any other facilities and/
or services included in this agreement, to cancel this contract
and to recover any outstanding amounts which shall become
immediately payable on such omission, refusal or failure.
11. In the event of SABC TV omitting for any reason whatsoever to
broadcast a spot announcement in terms of this agreement in
full, any claim by the advertiser against SABC TV shall be limited
to a rebate as prescribed by the above mentioned advertising
code and regulations.
12. Any rebate claim by an advertiser must be lodged with SABC TV
within the payment terms as stipulated on the invoice of a spot
26
13. The advertiser shall not be entitled to cede any of its rights in
terms of this agreement to third parties.
14. The advertiser hereby indemnifies and holds SABC TV and its
employees harmless against any claims for damages to property
or personal injuries, infringement of copyright, defamation,
losses, legal costs or claims otherwise howsoever arising out of,
in respect of or as a result of the broadcasting of advertisements
covered by this agreement of the use of the advertiser of facilities
provided by SABC TV. Should any such claim be made against
SABC TV, it shall be entirely at the SABC TV’s discretion as to
whether it admits or denies any such claim and SABC TV reserves
the right to defend any such claim brought against it and to
proceed to the final end and determination thereof and to lodge
any appeal or appeals to any court of courts, to which it has the
right to do so and in addition shall have the right to compromise,
abandon or settle any claim made against it and to nominate
legal representatives and to brief counsel in connection
therewith, and the advertiser shall be liable for and shall pay all
costs, charges and expenses necessary and reasonably incurred
by SABC TV in connection therewith, or otherwise in addition to
all sums of money whether for damages, costs, charges, expenses
or otherwise howsoever which SABC TV may be ordered to pay
to the said plaintiff in the said actions on the advice of its legal
representative and counsel.
15. Commitment contracts: Contracts must be completed in writing
and signed by both parties.
16. Although SABC TV will endeavour to ensure that your choice of
programmes are available, it is to be understood that no such
guarantee is given and that non-availability of your advertising
channel/programme of choice shall not constitute a valid
defence for not investing the amount committed as per the
commitment agreement.
17. The cancellation deadline is as follows and will be strictly adhered
to. A 100% cancellation fee will apply to commercials cancelled
within 20 working days prior to broadcast.
18. Material to be at the SABC no later than 5 working days prior to
broadcast.
i) Application for airtime (existing material) to be confirmed in
writing no later than 3 days prior to broadcast.
ii) Application for airtime (new material) to be confirmed in writing
no later than 5 days prior to broadcast.
19. SABC Television Sales will not accept responsibility for incorrect
flightings if flighting codes are revised after finalisation of logs or
if flighting codes are received less than 5 working days prior to
broadcast. This will also apply to late additions and cancellations
on finalised logs.
20. Deviations of actual broadcast times from advertised broadcast
times of up to 30 minutes shall not constitute a valid defence for
compensation or non payment for commercials flighted within
the deviated period.
21. SABC TV reserves the right to cancel programmes and reallocate
at its discretion. In this situation SABC TV will have the right to
displace commercials purchased and rebook at a revised rate.
22. Rates quoted in the programme schedule must be related back
to the rate grid. The “T” rate takes preference over the actual
figures if a discrepancy occurs.
23. E & OE.
Trading Terms & Conditions
1. Broadcasting Act of 1999 and Regulations
All confirmation of orders and broadcast of spot announcements
are subject to the
Broadcasting Act No.4 of 1999 as amended and the current
Advertising Code and
Regulations as amended, including any special conditions which
may be applicable from
time to time.
2. Rates:
2.1 A
ll rates quoted are exclusive of VAT.
2.2 Published rates are subject to change without prior notice.
2.3 All rates quoted are based on standard 30 second duration
spots. SABC will apply a conversion table for rates of different
durations and special broadcasts may attract different rates.
Rates for durations of longer than 30 seconds are calculated
pro-rata to the 30 second rate.
2.4 The rates quoted from time to time include commissions due
on net time costs.
2.5 In the event of SABC omitting for any reason whatsoever
to broadcast a spot announcement, whether in part or in
full, then any claim by THE APPLICANT shall be limited to a
rebate as prescribed by the current Advertising Code and
Regulations. Any such rebate claim must be lodged by THE
APPLICANT within TWENTY days of date of the dispatch of
the applicable invoice. Failure by THE APPLICANT to lodge
the rebate claim within the prescribed period will render any
such claim null and void
2.6 Where applicable, settlement discount (agency commission)
will only be granted to THE APPLICANT where the payment
from THE APPLICANT has been received in the chosen
account of SABC on or before the payment due date.
2.7 Commitment contract Contracts must be completed in
writing and signed by both SABC and THE APPLICANT. No
orders, amended order will be executed without a signed
acknowledgement by both parties that they are in agreement
with rates and /or adjustments. This arrangement applied to
ALL contracts and agreements signed off with the SABC.
2.8 SABC will not accept responsibility for incorrect flightings
of material if flighting codes are revised after finalisation
of logs, or if flighting codes are received after deadlines for
submission of material. This will also apply to late additions
and cancellations on finalised logs
3. The following terms and conditions are also
applicable:
3.1 Specified positions in breaks are subject to a 25% surcharge.
3.2 Although SABC will endeavour to ensure that THE
APPLICANT’s choice of programmes are available, it is to be
understood that no guarantee is given to THE APPLICANT
or any others and that non-availability of any particular
advertising channel/ programme of choice shall under no
circumstances constitute a valid reason for not paying SABC
any amount which may be owing from time to time.
3.3 A 100% cancellation fee will be applicable to commercials
cancelled within 20 working days prior to broadcast.
3.4 THE APPLICANT accepts that deviations of actual broadcast
times, from advertised broadcast times, of up to 30 minutes
may occur from time to time. THE APPLICANT shall under no
circumstances be entitled to withhold any payment resulting
from such deviations.
3.5 SABC reserves the right to cancel and reallocate programmes
at its discretion. In such an instance SABC shall have the right
to displace commercials purchased and rebook at a revised
date.
3.6 Rates quoted in the programme schedule must be related
back to the rate grid. The “T”rate takes preference over the
actual figures if a discrepancy occurs.
4. Disclaimer and indemnity
THE APPLICANT hereby indemnifies and holds SABC and
its employees harmless against any claims for damages to
property or personal injuries, infringement of copyright,
defamation, losses, consequential losses, legal costs or claims
otherwise howsoever arising out of, in respect of or as a result
of the broadcasting of advertisements or any other broadcasts
covered by this agreement, or of the use of THE APPLICANT’S
facilities provided by SABC.
Should any such claim be made against SABC, it shall be
entirely at SABC’s discretion as to whether it admits or denies
any such claim, and SABC reserves the right to defend any such
claim brought against it and to proceed to the final end and
determination thereof and to lodge any appeal or appeals to
any court of courts - to which it has the right to do so - and in
addition shall have the right to compromise, abandon or settle
any claim made against it and to nominate legal representatives
and to brief counsel in connection therewith. THE APPLICANT
shall be liable for and shall pay all costs, charges and expenses
necessary and reasonably incurred by SABC in connection
therewith, or otherwise in addition to all sums of money whether
for damages, costs, charges, expenses or otherwise which SABC
may be ordered to pay to the said plaintiff in the said actions
on the advice of its legal representatives and counsel. THE
APPLICANT shall further not be entitled to cede any of it rights
in terms of this agreement to any third parties.
5. Proof of Claims
A certificate signed by a manager or any director of SABC
reflecting the amount owing by THE APPLICANT to SABC, in
respect of the credit facilities granted to THE APPLICANT relating
to THE APPLICANT’S dealings with SABC, and of the fact that
such amount is due, owing and unpaid shall be prima facie (face
value) proof of the effects therein stated for the purpose of any
action (whether by way of provisional sentence or otherwise),
proof of debt on insolvency or for any purpose whatsoever
where the amount of such claims is required to be established,
and it shall rest with THE APPLICANT to prove that such amount
is not owing and/or due and unpaid.
27
Media Terminology
• Above-the-Line Costs – Production costs related to story and
script, producer, director and stars. The program’s other costs are
“below-the-line.“
• Audience – A group of households or individuals who are
attending, listening or watching something. It is often used to
indicate viewers of a television program or another advertising
medium. Audience measurements are expressed as percentages,
or as estimated numbers of households or individuals watching or
listening to a program.
• Audience Composition – Estimates of numbers of people viewing
a program or time period, by age, sex, etc.
• Audience Duplication – The number or percent of households
or individuals reached by one program (or station) that are also
reached by another program (or station).
• AFP-Ad funded programmes. Programmes that are fully or part
funded by an advertiser, e.g. Transmission with T Mobile.
• Audience Turnover – The ratio of cumulative to average quarterhour audiences. Turnover is a valuable index of the consistency of
an audience. If turnover equals 1.0, all the station’s audience for a
given time period or daypart is tuned in during the average quarter
hour of the daypart. If turnover equals 2.0, there are twice as many
persons in the cume audience of the daypart as in the quarter
hour.
• Average Audience (AA) – A widely used rating term, expressed as
a percentage, to reflect viewing to the average minute of a program
or time period. It is an average of the audience at minute 1, 2, 3,
etc. As such, it serves as an estimate of the average commercial
audience (households or persons).
• Average Episodes Per Viewing Household/Person – The
average number of quarter-hours viewed by each household/
person reached.
• Average Frequency – The average number of times households or
persons viewed a given program, station or advertisement during
a specific time period. This number is derived by dividing the Gross
Ratings Points (GRPs) by the total non-duplicated audience (cume).
For example, if a group of programs has achieved 30 GRPs and a
cume of 20, then the average frequency is 1.5 exposures per person
or household. The term is interchangeable with frequency.
• Average Hours – The average number of hours viewed per TV
household, per day, per week, or per time period.
• Average Quarter Hour (AQH) – The number of persons or
households estimated to be tuned to a specific channel or program
for at least five minutes during an average fifteen minute period.
• Co-Sponsorship – Sponsorship of a program by two or more
advertisers.
• Cost Per Point – An advertising cost calculated by dividing the
cost of one or a series of commercial by the size of the audience,
expressed in rating points. For example, if the cost of a commercial
is R50,000 and the rating for a program is 12, then the cost per
point is R4,166.67 (R50,000 divided by 12).
• Cost Per Thousand (CPM) – Advertisers’ cost per thousand
viewers exposed to a commercial. The total cost for one or a series
of commercials is divided by the projected audience shown in
thousands. If the cost of a commercial is R50,000 and the projected
audience is 4,606,000 (4,606,000 divided by 1,000), then the CPM
equals R10.86.
• Cross-Platform Programs – Multiple exposures of a television
program on two or more broadcast and/or cable outlets. The
ordering customer declares that commercial load is common
across each exposure. Average audience (AA%) and Gross Average
Audience (GAA%) estimates will be reported in the NTI pocket
28
piece for cross-platform programs when GAA% is ordered by the
broadcast network airing the program. If multiple episodes of a
program are involved the program will be labeled an AT ( Additional
Telecasts) as well as reporting GAA% and AA%. In cases where the
commercial load is not completely identical or the measurement
window exceeds one week a custom tape may be ordered.
• Cume or Cumulative Audience – The non-duplicated audience
for one or a series of TV programs or time-periods. It is expressed as
a percentage of a given universe. A household or person is counted
once, no matter how many times the telecast has been viewed.
This is also known as “reach” or “net reach.”
• Daypart – The time segments that divide a radio or TV day for ad
scheduling purposes. These segments generally reflect a television
station’s programming patterns. The most common dayparts are:
prime time, daytime, late night, early morning, total day, sign-on/
sign-off, prime access and fringe. There is no universal agreement,
however, about the exact times for all these dayparts, and for this
reason, Nielsen Media Research reports the data by time of day.
• Decoder – An electronic device used for converting a scrambled
TV signal into a viewable picture.
• Dedicated Channel – Usually a cable television channel devoted
to a single source for its programming, e.g., a public access channel
or a program schedule channel.
• Delayed Broadcast (DB) – The broadcast by a local station of
a network program at a time later than its regularly scheduled
network time.
• Demographics – Audience breakdown based on various
characteristics such as age, sex, income, education, etc. (Abbr:
Demos)
• DTT - Digital Terrestrial Television also known as the ‘Freeview’
platform.
• Early Booking Discount - Advance Booking deadline-The date
by which campaign approvals must be given by agencies to the
sales department for bookings related to a given month. The EBD
discount is then applied to the campaign.
• Fragmentation (Audience) – The increasing number of audience
subdivisions which, together, constitute total TV usage. Television
audiences are said to be fragmented, for example, across a broad
spectrum of video sources: nine broadcast networks, more than
50 cable networks, hundreds of syndicated programs, new DBS
services, VCR and video game usage, Internet usage, etc.
• Frequency – (1)The average number of times households or
persons viewed a given program, station or advertisement during a
specific time period, such as one month. This number is derived by
dividing the Gross Rating Points (GRP) by the total non-duplicated
audience (cume). For example, if a group of programs achieved
30 GRP’s and a cume of 20, then the average frequency would be
1.5 exposures per person or household. (2) A measure of Internet
usage. Frequency can be expressed either in average minutes per
user per month, or in average page views per month. Average
minutes per user per month measures the average amount of time
that the average visitor to the site spends on the site during the
month. Average page views represents the average number of
pages of pages on a Web site or properly viewed by the average
visitor to the site during the month.
• Frequency Distribution – The number or percentage of
individuals or households that were re-exposed to a program,
station or advertisement one time, two tomes, three times, etc.
• Free To Air - TV channels offered free to users, subscription free
• Gross Audience – The total number of households or individuals in
a television audience viewing for two or more time periods within
a schedule of spots or programs without regard to duplication. For
example, an individual is counted twice in gross audience if he/she
appears in the audience of two of the spots or programs within the
schedule.
• Rate Card – A price list showing rates charged for commercial time
for the month or period.
• Gross Average Audience (GAA) Rating – The sum of the percent
of households or persons tuning or viewing during the average
minute of each telecast of the program, including repeat telecasts
during the report interval. Duplicated tuning and viewing to the
same program (or its repeat telecast) by the same household
during the report period is counted each time.
• Reach – (1) In media ratings, the unduplicated number of
individuals or households exposed to an advertising medium at
least once during the average week for a reported time period. It
is interchangeable with Cumulative Audience and Net Reach. (2) In
internet usage, Reach is the percentage of SA. Internet users that
have accessed the Web content of a specific site or property.
• Gross Impressions – The sum of audiences, in terms of people
or households viewing, where there is exposure to the same
commercial or program on multiple occasions. Two gross
impressions could mean the same person was in the audience on
two occasions or that two different people had been exposed only
once.
• Reach (2) - Synonymous with coverage; more commonly used to
denote the percentage of the target audience viewing at some
time within a defined time range.
• Gross Rating Point (GRP) – A unit of measurement of audience
size. It is used to measure the exposure to one or more programs
or commercials, without regard to multiple exposures of the same
advertising to individuals. One GRP = 1% of TV households.
• Share of Viewing - Percentage % each channel is viewed by a
target audience.
• Household - A group of individuals who’s viewing is measured by
the ratings supplier. This implies the social class of all members and
Guests.
• Impacts - Number of people who view a commercial. One impact
equals one person seeing a commercial in a 30” period.
• Impressions - The gross number of exposures to an advert by the
target audience. An impression is an OTS/OTH that has actually
taken place. See impacts
• Media Mix – The distribution of time and money allocated among
TV, radio, print and Internet advertising that makes up the total
advertising budget of an advertiser, agency or media buyer.
• Penetration – The percentage of households in a given population
using a product or receiving a service. For example, the proportion
of television households to total households in an area.
• People Meter – An electronic metering device attached to a TV set
to measure tuning status (set on/off, channel, time, and duration of
tuning) as well as demographic data (who is watching). Household
members and their guests push buttons to identify themselves.
The People Meter is used by Nielsen Media Research to measure
nationwide audience measurement in the U.S, Canada, UK & SA.
• Pre-emption – The temporary replacement of one program by
another.
• Prime Access – The prime access time is 7:30pm to 8pm. See,
Daypart of Fringe.
• Prime Time – Peak evening television viewing time, most often
5-10PM.
• Profile - A classification of viewers to Channel, programme etc.
which may be categorised by a single criteria i.e.; age, class. The
profile must always total 100%.
• Population - In the case of TV, the total population is defined as
everyone aged four or over in SA private households that contain
a TV set in working order. And there is a separate classification for
Adults 15yrs+.
• OTS - Opportunity to see: one exposure to an advertisement
message.
• Out of Home Viewing - Defined as the TV audience viewing
outside private homes, typically meaning pubs, clubs, offices,
hospitals, hotel rooms etc. (excluded by BARB
• Quarter Hour Audience – Individuals viewing a station at least
five minutes in a specific 15-minute period.
• Ratings Point – A value equal to one percent (one rating) of a
population or universe.
• Road blocking - The booking of the same timing by an advertiser
for one product on multiple broadcasters, E.g.: both SABC 1,2 &3
with the aim of increasing coverage.
• Spilt Transmissions - The ability to transmit different copy over
different regions.
• Strike Weight - The weight of advertising ratings bought per
week.
• Target Audience – A portion of the TV audience identified
(targeted) by an advertiser to be the most likely to purchase its
product.
• Time Period – An interval of time on a station, cable system or
network. Sometimes, but not necessarily, an entire Day part (prime
time, daytime, etc.). In audience research, ratings for time periods
are often calculated, as opposed to program averages, for purpose
of evaluating station or network performance.
• Time Period Rating – Rating calculated for a specific time interval,
such as 15 or 30 minutes, as opposed to a specific program.
• Total Audience – Percent of households tuning to all or to any
portion of a program for at least 6 minutes.
• T VR - A TVR is a time-weighted average of available audience over
a determined period of time: a movie (hour and 20 minutes +) an
event which can be over a considerably longer period of time with
highs and low points in viewing at specific times (Sport matches;
Comrades Marathon; Olympics Opening Ceremony). A short
duration where very little audience fluctuation takes place, ie. 15” /
30” commercial. In essence it is a % of a Target Market / Universe
• Saturation – Advertising that is heavily concentrated in a short
period of time in order to attain maximum reach.
• Universe – The population chosen for research study. Universe
estimates are the estimated number of actual households or
people from which the sample will be taken and to which data
from the sample will be projected.
• Weighted Average – A statistical quantity calculated by
multiplying each value in a group by an assigned weight, summing
these products and dividing the total by the sum of the weights .
• Weighting – A weight is a numerical value assigned to each unit
of the sample. Weighting is the process of multiplying the unit
data by the unit weight and then summing these weighted values
across all units of the sample.
• Window – The period during which a network or other distributor
has contractual rights to show or sell a program.
• Weekly Channel Reach - % of target audience that views a channel
in an average week.
29
FAQ
What is the difference between Reach and Share?
Reach is the average number of people who have watched something for at least 3 minutes - 3 minutes is the
industry standard but you can change this if you want. Share is the number of people who watched something
expressed as a % of everyone watching TV at that particular time
What is the difference between Weighted vs Un-Weighted?
An impact is one set of eyes seeing one ad once. We often look at impacts to see how well an ad campaign,
channel, day part or programme is doing, so the greater the number of impacts something gets, the more
people watching it. An advert can be 10, 20, 30, 40 or 60 seconds long and thus all different costs. In order that
we can look at how many impacts something is achieving, we need to be able to
30
TV Station Contacts
www.sabcgroupsales.co.za
Tshifhiwa Mulaudzi
General Manager
SABC Television Sales
Tel: 011 714 7396
Cell: 083 671 1141
email: [email protected]
Kevin Green
Desiree Trout
Sello Matime
Debbie Taylor
Mike Conradie
Tessa Khan
Lisa Vilakazi
Meshni Hutheram
Ernest Stoop
Setshwano Setshogo
Abdul Mathee
Lungile Nkosi
Ormy Tshosane
JOHANNESBURG
CAPE TOWN
National Sales Manager
SABC Television Sales
Tel: 011 714 7186
Cell: 082 336 7805
email: [email protected]
Regional Manager: Cape Town
SABC Television Sales
Tel: 021 430-9636
Cell: 083-644-1207
email: [email protected]
Channel Champion SABC
SABC Television Sales
Tel: 011-714
Tel: 011-714 7173
Cell:
email: @sabc.co.za
National Sales Manager: Sport
SABC Television Sales
Tel: 011 714 6321
Fax: 011 714 5814
Cell: 083 442 3096
email: [email protected]
Project Sponsorship Manager
SABC Television Sales
Tel: 011 714 7386
Fax: 011 714 7197
Cell: 082 469 2879
email: [email protected]
SABC Group Sales and Marketing
Entrance 13, Corner Canary and
Artillery Road, Auckland Park
PO Box 91102, Auckland Park, 2006
Tel: 011 714 7000/ 011 714 7390/1
Fax: 011 714 7170/7179
Head: Sponsorship and
Business Development
SABC Television Sales
Tel: 011 714 7435
Cell: 083 255 4596
Email: [email protected]
Regional Manager: Durban
SABC Television Sales
Tel: 031 362 5121
Cell: 082 561 3870
email: [email protected]
Channel Champion SABC2
SABC Television Sales
Tel: 011 714 7369
Fax: 011 714 7173
Cell: 083 659 3536
email: [email protected]
National Media Strategy Manager
SABC: Business Intelligence
Tel: 011 714 7029
Cell: 079 886 4158
email: [email protected]
Government Sales Manager
SABC Television Sales
Tel: 011 714 7180
Fax: 011 714 7173
Cell: 082 560 0834
email: [email protected]
Gauteng: TV Sales Manager
SABC Television Sales
Tel: 011 714 7135
Cell: 082 561 3829
email: [email protected]
Channel Champion SABC3
SABC Television Sales
Tel: 011 714 7121
Fax: 011 714 7173
Cell: 083 634 1212
email: [email protected]
Internal Sales and Operations
Manager SABC Television Sales
Tel: 011 714 7323
Fax: 011 714 7167
Cell: 082 335 6475
email: [email protected]
National Trade Marketing Manager
SABC: Business Intelligence
Tel: 011 714 5331
Cell: 084 814 0894
email: [email protected]
PO Box 2551, Cape Town, 8000
, 2006 Tel: 021 430 9679
Fax: 021 439 6603
DURBAN
PO Box 1588, Durban, 4000
Tel: 031 362 5425
Fax: 031 362 5275
31
Contacts
Gauteng
(011) 714-7000
Western Cape
(021) 430 9600
KwaZulu-Natal
(031) 362 5121
North West
(018) 389 7444
Free State
(051) 503 3219
Limpopo
(015) 290 0273
Tshwane
(012) 431-5319
Eastern Cape
(041) 391 1257
Mpumalanga
(013) 759 6627/8
RAP Studios
(011) 714 4932
www.sabcgroupsales.co.za