HEMMENS CULTURAL CENTER ADVISORY TASK
Transcription
HEMMENS CULTURAL CENTER ADVISORY TASK
HEMMENS CULTURAL CEN TER ADVISORY TASK FORCE Report to City Council April 27, 2015 1 EXECUTIVE SUMMARY The Hemmens Cultural Center is more than a building on the Fox River. For generations, this building has been the entryway to cultural experiences. It was in this building, at this place, that many Elginites saw a live musical performance for the first time in their lives. On this stage, many of our fellow citizens, young and old, danced and acted and sang to an assembled gathering. The echoes that are embedded in this structure are the collective voices of hundreds and thousands of our neighbors, friends, sons, daughters, husbands, wives, grandchildren, and strangers. The common bond that is community was created on this site, on this stage. Almost fifty years after it was constructed, the community is asking questions about this building and this place. What is the Hemmens? What is the purpose of a cultural center? Do we still need this facility? Can our community still afford such a place? Can our community afford not to have such a place? Many of these questions and others have been publicly and privately discussed for years. The Elgin City Council created the Hemmens Cultural Center Advisory Task Force to explore these questions and recommend solutions. There is hereby created the Hemmens Cultural Center Advisory Task Force for the purpose of providing recommendations to the city manager and the city council regarding the Hemmens Cultural Center operational, cultural offerings and capital needs. (Ordinance No. T23-14) This is not the first time these questions have been asked and answered. Five prior studies were completed before the Hemmens Task Force was created. These studies evaluated the mechanical, physical, acoustical, and scalable nature of the Hemmens Cultural Center. Each study was invoked for different purposes with unique constituencies but common themes emerged which are addressed in this report. The Hemmens Task Force studied and reviewed each of these reports as a prelude to discussions and ideas about the task assigned by the city council. The Task Force also conducted a survey in English and Spanish that was promoted through the City of Elgin website, Facebook, Downtown Neighborhood Association website, and other ways. There were more than 700 surveys completed. The findings show that 96% of the respondents said the Hemmens is “important,” “very important,” or “critical” for providing arts and culture to Elgin and bringing people to the downtown. Also, 78% said they are “somewhat likely” or “very likely” to visit a restaurant or retailer before or after attending a performance at the Hemmens. The Hemmens Task Force is not recommending another study, but recommends implementation of portions of past studies as outlined in this report. The Task Force recommends a multi-tiered program be approved that will improve and extend the structural integrity and usage of the existing Hemmens building for the next 20-25 years or what we understand about the foreseeable future. The Hemmens was built in 1969 and is now approaching its 50th anniversary as the hub for cultural arts in Elgin. While the building is still structurally sound, it is in serious need of updating and major upgrades to extend its useful life. The Hemmens is not structurally obsolete; however, the upgrades the Task Force is recommending will address areas of current functional obsolescence and allow the Hemmens to remain relevant for the next 20-25 years. 2 While The Hemmens Task Force does not recommend construction of a new Fine Arts Performance Center at this time, during the next 20-25 years, the city will be faced with the challenge of building a new facility to meet the needs of a growing community. The financial feasibility of such a project could take many forms including the potential for a public-private partnership, and planning for this should begin soon as it would be expected to take several years to complete. The appendix addresses the three options for major renovation and building a new performing arts facility. The first recommendation is that the building needs to receive appropriate funding to catch up on deferred maintenance and improve/maintain its current physical condition. This includes both interior and exterior elements of the building and the surrounding plaza. That recommendation is labeled Option A: Necessary Repairs and Equipment Replacement. As this option’s title implies, the Task Force strongly recommends that the building be maintained to the high level of repair and working condition that has characterized it for almost 50 years. The Task Force does not want maintenance to be sacrificed for short-term budgetary adjustments. Of particular exterior concern at the writing of this document is the degraded condition of the exterior paving which pools water, and makes walking surfaces uneven. Two accidental falls due to condition issues in two separate locations around the building have occurred recently (March 2015) which required calling the paramedics. As a part of this basic plan, the building also needs to be better lit and identifiable as a cultural center/theatre. It needs to be considered as an extension of the north end of the riverfront reaching to Kimball Street. Currently, it is treated as an isolated entity. Exterior banners which used to be hung seasonally should be reinstated. The Hemmens is an important asset of the citizens of Elgin. The Task Force urges the city council to view the building as a community treasure to be preserved and protected for future generations. The second recommendation of the Task Force is to implement major portions of the RL Johnson study of 2006 and the Judson University study completed in 2013. Included as part of these recommendations, the Task Force specifically recommends that an adjacent and connected facility be constructed in the area just east and south of the Hemmens eastern entryway. This flexible event space will serve a multitude of functions. With the construction of this multi-functional space, many of the current physical constraints of the Hemmens can be addressed. This plan allows restrooms to be constructed on the main lobby level on what is now the south patio of the Hemmens. This was designated as Option B: Additions and Improvements while remaining open and the roadmap to accomplishing Option B is outlined in the conclusion of this report. This facility will be adaptable for up to 450 patrons in a variety of configurations that will permit events to be held in this space at the same time the Hemmens main stage is being used. The multifunction space can serve as a meeting space to expand the Hemmens usage throughout the week. This plan will provide: Extended Hemmens lobby that will relieve the bottleneck of the current lobby 3 Additional event space as well as areas of display for LCD screens, works of art, and other artifacts of local culture and local interest New restrooms to be constructed on what is now the south patio of the Hemmens A box office that can be open when the main building is closed Construction of more dressing rooms in the new addition Extended lobby on east side of the Hemmens Acoustical improvements with a moveable shell for the existing stage Motorized winches for the existing theatre stage and a mechanized orchestra pit A new loading dock and expansion of existing receiving area Plaza renovation and improved exterior lighting Basement renovation for multi-purpose space and support space The city would have the opportunity to follow LEED certification guidelines and, if deemed appropriate, pursue certification. The Hemmens Cultural Center Task Force recommends that the city council approve these recommendations, contract for Schematic Design services for these changes (as explained in the conclusion of this report), and implement these recommendations. We understand that there is a balance to be struck between city, corporate, and private support of the arts in a more global economy. International businesses choose to locate in Elgin because of workforce, location, and other amenities. Cultural offerings are an important part of those amenities to create a competitive, comparative advantage over other cities vying for these companies. The Task Force also saw opportunities for improvement in integrated marketing and branding to position Elgin as a dynamic and diverse cultural and entertainment destination. The Task Force wishes to share a vision of what we can do now, and build toward a vision of how we could go forward for a dynamic future. In doing so, we are linking these recommendations to the City of Elgin’s Strategic Plan. 4 STRATEGIC PRIORITIES OF THE CITY In The Roadmap for the Future: The City of Elgin Strategic Plan 2013-2017, eight strategic priorities were identified. There are several places where creatively leveraging the Hemmens Cultural Center could directly contribute to achieving five specific objectives related to the priorities of “Downtown” and “Image and Engagement.” Objective: Continue to explore new ways of drawing a critical mass of people downtown. Objective: Connect with our partners to build programs that engage businesses and residents in revitalization efforts. Objective: Create opportunities to strengthen our image as The City in the Suburbs. Objective: Continue to engage public and private partners in the image enhancement process. Objective: Connect the right people, at the right time, to the right information. The Hemmens Cultural Center is a valuable asset that could become a significant factor in achieving these strategic objectives. 5 CURRENT FUNCTIONS OF THE HEMMENS The Task Force identified seven key functions of the Hemmens Cultural Center as it is currently being used. HOME OF… The Hemmens serves as the home stage for a diverse array of performing arts and cultural events, such as the annual Martin Luther King Jr. Celebration, the Children’s Theatre of Elgin, and the Elgin Symphony Orchestra. The ESO has been in residence for 45 years, the Sherwood School of Ballet for 44 years, and the CTE for 26 years. In addition, the Hemmens has a long list of other organizations, both not-for-profit and businesses, that have been renting performance space for annual productions for many years. The appendix contains a complete list of long-term renters. PERFORMING ARTS RENTALS These include cultural arts organizations, local, regional, and national, such as dance groups, vocal and instrumental groups, performing arts training, educational groups, and theatrical performances. Examples include the Chamber Theatre Productions (from Boston, MA), the Mrs. Illinois America Pageant, Integrity School of Dance, and Bataille Academie of the Danse. The Hemmens has a long history of hosting these kinds of performing arts and stage rentals, both simple and extravagant. COMMUNITY RENTALS Residents and community groups and businesses in Elgin rent space in the Hemmens for family, organizational, neighborhood, and community events such as wedding receptions and Fiesta de Quinceañeras. HEMMENS PRESENTS The practice of working with artists, agents, and promoters to contract with national attractions was eliminated in 2012. The city continues to present other shows and events such as the Elgin Short Film Festival and the Elgin Summer Theatre. CO-PROMOTIONS Similar to the previous category, the city works with promoters to bring in performers but with minimal or no financial risk to the Hemmens. Recent examples of this are the Blues Artist Tinsley Ellis, who performed in March 2015, and First Friday Improv, the only regular co-promotion. Both of these co-promotions have been positive revenue generators. Co-promotions often utilize the exhibition hall space and can hold their show at the same time as some other groups are using the main stage (depending on compatibility). EXHIBITION RENTALS These include events with a regional draw that bring people to downtown Elgin such as Cat’s Pajamas, the annual vintage clothing and jewelry show. CITY EVENTS The Hemmens staff provides sound, lighting, and technical support for city events inside and outside the Hemmens building as well as city council and planning commission meetings. Events include Nightmare on Chicago Street, Art & Soul on the Fox, Fox Trot Race, Daddy/Daughter Dance, Elgin 6 International Fest, and Summer Movies in the Park. This represents approximately 20% of Hemmens stage labor each year. BY THE NUMBERS 836 Average attendance per concert for the Elgin Symphony Orchestra $25.40 in Average amount spent per person in an Illinois city when attending an event addition to the price of the ticket. (Source: Americans for the Arts) 4.9 million Number of people living within a 30-mile radius from the Hemmens Countless Total number of volunteer hours donated by major renters PAST STUDIES The Hemmens Task Force began its work by reading the past studies that have been conducted regarding needed upgrades and changes to the building. Five major studies have been conducted in the past 16 years. Each of these studies was commissioned to address a specific set of objectives and in total created an overview of the merits and shortcomings of the Hemmens Cultural Center. Those five studies are summarized below. These reports are available for review but are not appended to this report due to their length. Cordogan Clark study (1999) This study explored a complete renovation of the Hemmens in order to provide a first-class, multievent performing arts theatre. It included a separate building at an angle on the south side of the Hemmens that would be a 1200-seat banquet hall and convention space. It also proposed a north lobby addition for an outside box office and a west side addition for backstage support and dressing rooms. It included reconfiguring the main seating and adding one balcony that would expand seating to 1400 seats and a second balcony option that would expand total seating to 1750 seats. RL Johnson study (2006) This study proposed building an addition on the south side of the Hemmens that would provide new restrooms at the main lobby level, add expanded lobby venues, and maintain the design aesthetic of the existing structural elements. It is important to note that this study proposed exterior restrooms serving the riverfront and south lawn and creating a rest stop on the bike path. These additions allow access to new sources for funding because it qualifies as new construction. Economics Research Associates study (2008) This study explored an expansion of the Hemmens that would meet the needs of Elgin for the next 50 years. They recommended expanding seating to 2000 seats by adding two balconies. They also suggested including expanded loading docks, and a stage house with a full fly loft. They estimated that the building would need to be closed for two years to complete the renovation. 7 Grand Victoria Casino study (2012) This study provided an in-depth marketing analysis of the potential for the Hemmens. It compared seating of competitive auditoriums within the Midwest and average income of households in the market area. They recommended expanding the Hemmens to 1500 seats, securing corporate sponsorship, a focus on multi-ticket packaging, and booking programs superior to the competitive venues. Judson University study (2013) This study was conducted by architectural students at Judson. They recommended building a multiuse event space to the southeast of the existing structure with a green roof, and connecting the two with a long lobby. They also proposed an addition to the main lobby providing more space in the lobby and a ticket booth with outside access. They also recommended new restrooms on the south side of the building, and a large art gallery. VISION FOR A CITY IN THE SUBURBS After review and discussions of these past studies, the Task Force followed the city council directive in creating a series of specific findings and recommendations. Many of these findings are in alignment with the Judson University study conducted in 2013 and the RL Johnson study of 2006. The Task Force findings are divided into three sections: Operational Issues, Cultural Offerings/Experiences, and Capital Needs. These concerns all need to be addressed by some means for the Hemmens to continue to serve its purpose, but priorities must be established to create a true value-added solution. As the Task Force looked at the city of Elgin Strategic Plan, the existing Hemmens structure, and Elgin’s long history of involvement in the arts, we discussed ways Elgin can build on its strengths. We discussed what a vibrant City in the Suburbs would look like and what would be an appropriate longrange vision from a cultural arts perspective. The Task Force wants to ensure that the Hemmens Cultural Center is recognized as integral to the city’s riverfront development at its north end, downtown development, and more readily identifiable as a cultural arts center. In this context, the Hemmens Task Force focused on three criteria for prioritization and specific recommendations. First, make recommendations that extend the functional life of the structure at least 20-25 more years. Second, make changes that will create a more appealing, more functional space for all current and future users addressing the inadequacies identified in the five prior studies. Third, make recommendations of changes and additions that are within a reasonable cost range while keeping the Hemmens open during any recommended remodeling and construction. The Hemmens Task Force believes these recommendations will have the greatest impact on the use of the Hemmens and provide the greatest return on invested capital. Due to the limited scope of the Task Force, this report does not include cost estimates. This would be a part of the Schematic Design Phase we are recommending (as explained in the conclusion of this report). 8 RECOMMENDATION TO UPGRADE THE HEMMENS The Hemmens Cultural Center Task Force recommends that the following options be implemented. These are identified as Option A and Option B. (The Task Force also considered and discussed Options C, D, and E, which are contained in the appendix.) Both of the options are complementary and minimize redundancies and cost duplications. These options are distilled from prior studies. Many of these recommendations are part of the 2013 Judson University study and the RL Johnson study of 2006. The Task Force has determined that these two options address many of the inadequacies of the Hemmens in a cost-effective, minimally-disruptive manner to current operations. The Task Force recommends that the city implement these two options concurrently. Option A: Necessary Repairs and Equipment Replacement This option would mean addressing deferred maintenance and keeping the building in good repair, but making no additions or major upgrades to the building. Basic event equipment necessary for events would be upgraded as necessary over the years. However, this option addresses only minor operational issues, and does not expand cultural offerings or address capital needs. Pros: No disruptions to current operations Would be the least expensive option Does not address any of the current inadequacies of the Hemmens Will not allow the Hemmens to regularly run two events simultaneously Restrooms will remain in their current configuration on the lower level Does not increase our ability to draw audiences from a wider region at competitive ticket prices Cons: Option B: Additions and Improvements While Remaining Open This option involves building an addition on the south side of the Hemmens with a multi-function space, additional restrooms, and expanded lobby space. This option recommends improvements and upgrades in the existing structure that do not alter the architectural integrity of the building. The additions and improvements would not require closing the Hemmens for an extended period of time. This option would address most of the issues with the current functioning of the building. Pros: An investment that will keep the Hemmens functioning adequately for the next 20-25 years The Hemmens can remain open during the building of the new addition Multi-function space will be flexible and easily reconfigured for multiple kinds of performances, events, receptions, and exhibits The Hemmens would have two event spaces allowing more than one event at a time Addresses most of the challenges of using the existing building effectively 9 10 Cons: Acoustical enhancements will not be an ideal solution Fly loft height above the stage will remain substandard Seating capacity needed for larger shows not increased Performance space not more suitable for hosting big name attractions Total expenses would range from moderate to substantial This proposal would mean making immediate repairs and necessary equipment replacements/upgrades; and beginning the process to build additions to the Hemmens, including a multi-function event space, and making upgrades to the existing structure that do not increase seating capacity or diminish the integrity of the modernist style of the original architecture. The upgrades the Task Force is recommending are intended to keep the Hemmens fully functional for the next 20-25 years. This solution offers the city of Elgin facilities that would last for generations. RECOMMENDED IMPROVEMENTS TO THE HEMMENS Operational Issues Restroom improvements: Build new restrooms at the main lobby level on the location of what is now the south patio, and increase the number of restrooms throughout, with a higher percentage of space allocated to women’s restrooms. This is a high priority for renters as well as patrons. (Recommended in the 1999 Cordogan Clark study, the 2006 RL Johnson study, and the 2013 Judson study.) Multi-function space: Build an addition on the southeast corner of the existing structure that would contain an event space. A multi-function space is multi-purpose by design and can be used for plays, music, comedy, or other performances. The setting can be altered for a wide range of performances and events: For example, exhibits, banquets, corporate meetings, business training, and rehearsal space. Seating capacity would vary depending on the seating arrangement selected and the placement of the stage. This separate space would allow the Hemmens to host two performances simultaneously. (Recommended in the 2009 CCA study and the main focus of the addition in the 2013 Judson study.) Lobby improvements: Expand the main lobby on the east and south sides of the building. Install rigging capabilities in the front lobby for banners and lights. Installation of LCD screens in the lobby provides advertising opportunities, promotion of future shows, and other information such as weather. (Recommended in the 1999 Cordogan Clark study, the 2006 RL Johnson study, and the 2013 Judson study.) Small gallery spaces can be designed into the new addition in multi-purpose spaces, wide hallways, and a renovated exhibition space. (Recommended in the 1999 Cordogan Clark study and the 2013 Judson study.) Staffing: The Hemmens has gone from 14.81 full-time equivalents in 2007 to 10.46 full-time equivalents in 2014, while rental usage has increased and use of Hemmens employees for city events has increased. This staffing level is not adequate and needs to be addressed as part of the 2016 fiscal year budget. 11 The Task Force anticipates the need to increase staff levels in strategic areas: For example, marketing, development, programming, custodial/maintenance, technical, and box office. Integrated marketing and branding as stated in the city’s strategic vision will maximize staff efficiency and effectiveness and bring increased revenue. Cultural Offerings/Experiences Maximizing Usage: The challenge for the Hemmens is to produce and provide more space for a broader array of programs, revenue producing events, business conferences and seminars, and use the facility on a more consistent weekday basis (Monday through Thursday). The new addition will allow this to happen. Hemmens Presents: For decades the city produced its own season of programs that included regional and nationally known and recognized entertainment acts as well as the Performing Arts for Young People Series (PAYP). This series, which was aligned with school curriculums, introduced professional live theatre to school-age children throughout the region. Funding for both PAYP and adult programming was eliminated in 2012. On the basis of responses citizens to the Hemmens Survey, The Task Force recommends that this type of programming be reinstated by the 2015-2016 performance season. Capital Needs Exterior: Add more exterior lighting to make the building more visible and enhance the approaches. (Recommended in the 1999 Cordogan Clark study.) Use exterior signage and banners (similar to the example in the appendix) to identify the Hemmens as a cultural and performance space and create a welcoming atmosphere. Reconfigure the current plaza to create more attractive approaches to the Hemmens with more green space. (Recommended in the 2013 Judson study.) Stage infrastructure improvements: Install motorized winches to partially address low fly loft height. Install a motorized orchestra pit to save on labor and turnaround time resetting the level of the pit. (Recommended in the 1999 Cordogan Clark study.) Acoustical improvements: The new multi-function space will allow two performances to run concurrently allowing for increased usage. (Recommended in the 2013 Judson study.) Install a moveable shell for the stage, expand the curtains, and add acoustical treatments on flat surfaces in the auditorium. (Recommended in the 1999 Cordogan Clark study.) Dressing rooms: Add more dressing rooms in the multi-function space and improve finishes in existing dressing areas. (Recommended in the 1999 Cordogan Clark study, and the 2013 Judson study.) Exhibit Space: The new multi-function event space can easily be configured for exhibitions and conferences. (Recommended in the 2013 Judson study.) Make improvements to the existing exhibition hall to improve its functionality and provide more multi-purpose spaces, improved community rental space, support space, and storage. These improvements could include removing the drop ceiling and improving finishes throughout. (Recommended in the 1999 Cordogan Clark study.) Offices: Design new office space with exterior access in the new addition. This will reduce cost by allowing access to the offices without opening the entire facility. (Recommended in the 2013 Judson study.) 12 Heating/Cooling: Install green infrastructure where it makes sense, such as a green roof and solar panels. Make new addition LEED certified. (Recommended in the 2013 Judson study.) Receiving area: Expand the receiving area on the west side of the building. Add a loading dock at truck height and reconfigure parking approach for trucks. This would make it easier to load and unload larger shows and reduce labor costs. (Recommended in the 1999 Cordogan Clark study and the 2008 ERA study.) Parking: Add parking for easier access to the Hemmens. According to customer feedback, parking is a major concern. 13 SUMMARY CHART OF RECOMMENDATIONS Area Challenges Restrooms Insufficient restrooms in building Add new restrooms on south side Convenience for patrons of main lobby and throughout new and none on main lobby level addition Multi-Purpose Event Space Current seating capacity is 1200 Add seating capacity and flexibility Added revenue to Hemmens, through a new multi-purpose flexible space for more frequent use, host two events concurrently event space Smaller Meeting Spaces No designated space for special receptions, VIP area Create new spaces in new addition Adds flexibility to Hemmens for and in refurbished Exhibition Area more use options and increased flexibility Lobby Improvements Bottleneck in lobby area creates congestion for patrons Expand the main lobby to the east Allows for better flow in lobby as and south sides of the building. well as providing additional rentable space for events Staffing Operating with limited staff not adequate for all current needs Acoustical Improvements Exterior Stage Infrastructure Recommendations Benefits Increase staff capability in all areas Increased functionality of the two including operations, technical, event spaces front-of-house, marketing, development, and programming Add a moveable shell and improve Increased desirability of the Building is not isolated from acoustical finishes throughout Hemmens as a performance space outside sounds, on-stage sound space, new multi-purpose event and increased enjoyment of comprehension difficult space permits simultaneous patrons performances Building has limited approaches, Reconfigure plaza with more green Enhanced appearance of deteriorating walking surfaces, not spaces, use external lighting and downtown; Increased recognition well lit at night, hard to identify, banners to identify as HCC and visibility of the Hemmens with this is also a safety issue more enjoyable walk to the building Stage ceiling is too low to host Install motorized winches and Increased ability to host national some performances motorized orchestra pit attractions and more complex shows Receiving Area Lacks truck-height dock Expand receiving area on west side Lowers labor cost for loading and of building unloading Dressing Rooms Inadequate dressing rooms Create new dressing rooms in new Increases attractiveness of the space; upgrade existing dressing Hemmens as a performance space rooms Exhibit Space Ceiling too low for some exhibitors Add new multi-function space with Greatly increases the usability of increased capacity and flexibility the Hemmens Offices Inadequate and inconvenient administrative spaces Add new offices with exterior access in new addition Lowers cost of operations and increases security of the building Storage Inadequate storage space Reconfigure basement for more multi-purpose and storage space Increases capacity of the building Heating/Cooling Temperature is difficult to control Install green infrastructure where Reduces cost of operations in the building possible, especially new addition Parking Limited to 1100 spaces in downtown and walkways to the Hemmens are dark Expand parking and add exterior Parking is more convenient; able to lighting to building and walkways handle more events simultaneously at Hemmens and the Centre. 14 CONCLUSION Elgin can continue to enhance its reputation as a cultural arts destination by making these recommended changes and additions to the Hemmens. Next Steps Studies on the future of the Hemmens have been conducted in 1999, 2006, 2008, 2012, and 2013. The Hemmens Task Force recommends that the City of Elgin build an addition onto the Hemmens and make beneficial upgrades to the existing structure. As a first step, we are recommending that all deferred maintenance issues be addressed and the existing building be kept in working order and maintained. The building has immediate needs which are crucial for operating as rental facility such as replacing stage background lighting, the performance dance floor, and maintenance equipment. As a second step, we are recommending that the city council contract with a design team to move ahead with the Schematic Design Phase on the Task Force recommendations to expand the Hemmens in 2015. Architectural projects generally have five phases: Schematic Design Phase Design Development Phase Construction Document Phase Bidding or Negotiation Phase Construction Phase We recommend that the design team include architects, structural, mechanical, electrical, and civil engineers, as well as acoustical, theatre, and professional cost consultants. Previous studies included these services. The Schematic Design Phase would typically define the size, layout, systems and appearance of the project and should include a preliminary estimate of the design and construction costs. The task force is also recommending that the Schematic Design Phase include a market/operations analysis, resulting in estimates of the projected profit/loss in operating the facility. This Schematic Design Phase will present the city council with the information and analysis required to commit to the next phase of the project. As a third step, we are recommending that the city council determine a way to keep a few of the members of the Hemmens Cultural Center Advisory Task Force involved with the project through the Schematic Design Phase in an advisory capacity so the learning is not lost and will ensure that the new design maximizes the potential of the Hemmens. As a fourth step, we are recommending that the city council send key people to the next PublicPrivate Partnership Conference (P3C) March 7-9, 2016, in Dallas, Texas, to begin exploring opportunities for additional funding sources for the changes recommended by the Task Force. Some examples include naming rights, grants, and corporate sponsorships. As a fifth step, the Task Force recommends the Hemmens Presents series be reinstated by the 20152016 performance season. This recommendation is based on responses from the Task Force citizen survey. 15 The Hemmens Cultural Center is an economic driver for the revitalization of the city and enhances a more vibrant “City in the Suburbs.” The Hemmens is a valuable public asset that is a significant factor for the future of Elgin. These recommendations support the City of Elgin Strategic Initiatives as well as create a venue with an additional life span of 20-25 years. 16 APPENDIX A Ordinance No. T23-14 AN ORDINANCE ESTABLISHING A HEMMENS CULTURAL CENTER ADVISORY TASK FORCE WHEREAS, the City of Elgin is a home rule unit pursuant to the Illinois Constitution; and WHEREAS, the City of Elgin as a home rule unit, may exercise any power and perform any function pertaining to its government and affairs; and WHEREAS, the city council of the City of Elgin has determined that it is desirable to provide for a Hemmens Cultural Center Advisory Task Force to provide recommendations to the city manager and the city council regarding the Hemmens Cultural Center operational, cultural offerings and capital needs; and WHEREAS, the creation of a Hemmens Cultural Center Advisory Task Force and matters relating to the city's Hemmens Cultural Center are matters pertaining to the government affairs of the city. NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF ELGIN, ILLINOIS: Section 1. HEMMENS CULTURAL CENTER ADVISORY TASK FORCE CREATED: There is hereby created the Hemmens Cultural Center Advisory Task Force for the purpose of providing recommendations to the city manager and the city council regarding the Hemmens Cultural Center operational, cultural offerings and capital needs. Section 2. MEMBERSHIP: The Hemmens Cultural Center Advisory Task Force shall be composed of thirteen (13) members. One (1) of such members shall be the chairperson who shall vote only in the case of a tie vote of the members of the task force. Each member shall serve for an indefinite term. The members of the task force including the chairperson shall be appointed jointly by the mayor and the city manager. The mayor and city manager may at any time appoint successor members to the task force to replace then current members or to fill vacancies. Section 3. MEETINGS: The members of the Hemmens Cultural Center Advisory Task Force shall meet as soon as is practicable and shall meet as often as is reasonably necessary to carry out its duties and to provide its recommendations and report as provided for in this ordinance. The Hemmens Cultural Center Advisory Task Force may establish rules regarding the conduct of meetings and where not otherwise provided Roberts Rules of Order, Newly Revised, shall apply. Minutes shall be taken at all meetings. All meetings shall be conducted in accordance with the Open Meetings Act. 17 Section 4. STAFF: The city manager, from time to time in his discretion, shall make available the service of the city’s professional staff to aid and cooperate with the Hemmens Cultural Center Advisory Task Force in carrying out its responsibilities. Section 5. POWERS AND DUTIES: The Hemmens Cultural Center Advisory Task Force shall have the power and duty to evaluate and make recommendations regarding the Hemmens Cultural Center operational, cultural offerings and capital needs. The task force shall have the authority to create subcommittees of its members. The task force shall present its recommendations in a written report to the city manager as soon as is reasonably practicable. The city manager shall submit such report of the Hemmens Cultural Center Advisory Task Force along with the city manager's 2015 budget and three-year financial plan submission to the city council. Section 6. DISSOLUTION OF TASK FORCE: The Hemmens Cultural Center Advisory Task Force shall automatically be dissolved on December 31, 2015.” Section 7. That all ordinances or parts of ordinance in conflict with the provisions of this ordinance be and are hereby repealed. Section 8. That this ordinance shall be in full force and effect from and after its passage in the manner provided by law. s/ David J. Kaptain David J. Kaptain, Mayor Presented: April 9, 2014 Passed: April 9, 2014 Vote: Yeas: 7 Nays: 1 Recorded: April 9, 2014 Published: April 10, 2014 18 APPENDIX B The city council passed an ordinance on April 9, 2014 to establish the “Hemmens Cultural Center Advisory Task Force for the purpose of providing recommendations to the city manager and city council regarding the Hemmens Cultural Center operational, cultural offerings, and capital needs.” Participants selected for the advisory task force included: Dr. Clare Ollayos, Chair: Chiropractic Physician, Board member of Elgin Community College, former Chair of the Cultural Arts Commission David Bearden: Retired COO, Panasonic USA and CEO, Elgin Symphony Orchestra Charles Cassell: Architect (retired), former member, Cultural Arts Commission Greg Cherry: Partner Peacock Colors, former President, Children’s Theater of Elgin Charlene Goldman: Real Estate Broker, former Chair, Cultural Arts Commission Randall Green: General Manager, Will County Metropolitan Exposition and Auditorium Authority and Rialto Square Theatre Foundation Chris Johnson: President Emeritus, Elgin Master Chorale DeeDee Johnson: Owner/Director, Bataille Academie of the Danse Elisabeth McCoy: Co-Owner, Integrity School of Dance Margarita Mendoza: Director, Colombia Hoy Newspaper Erin Rehberg: Founder/Director Side Street Studio Arts, member Cultural Arts Commission Marlene Shales: Former City Council Woman, Office Manager, Seagren-Shales (retired) Sal Zamudio: Corporate and private security Poplar Creek and Elgin Community College Security Building and Grounds Others attending the task force meetings were Butch Wilhelmi, Cherie Murphy, Aaron Cosentino, Kristine Rogowski, and Jim Galvin, facilitator. The Advisory Task Force met 12 times beginning on June 3, 2014 and concluding on April 27, 2015. 19 APPENDIX C List of long-term renters: Renter Traditional Date Since Elgin Symphony Orchestra Sherwood School of Ballet Multiple Dates 3rd Saturday/Sunday of May 1969 1970 Bataille Academie of Danse Children's Theatre of Elgin Mother's Day Weekend Multiple Dates 1982 1988 Integrity School of Dance (formerly Gould) Father's Day Weekend 1990 State of Illinois, Appellate Court 1st Thurs AM after the 1st Mon in May & Nov 1990 Classic Pageants (Mrs. Illinois) Lost regular dates when they moved their event in 1995 - available Fri or Sat in spring/early summer 1990 Chamber Theatre Productions (Formerly Boston Chamber Theatre) Spring & Fall Weekdays as fit 1990 School of Classical Dance (Scalfaro) Last Friday of May in even years 1990 Dorothy's Dance Academy City of Elgin, Martin Luther King Celebration 4th weekend in June Sunday before MLK Day 1990 1991 Algonquin Academy of Dance 1st Sunday of June and Saturday before 1993 Mar Ray Dance Studios Friday and Saturday of Memorial Day weekend 1993 Cat's Pajamas Productions Last weekend in February 1994 Applause Talent Available Weekend in Spring 1995 Community Crisis Center Middle weekdays in December 1995 Streamwood Park District Last 1/2 of May (weekend show date preferred) 1997 Dance Motions 2nd weekend in June 1999 City of Elgin, Centre Dance Recital Available weekday in June (3rd or 4th week) 2002 Starbound Talent Middle Weekend in February 2003 Spotlight Youth Theatre (formerly CYT) Periodic 2004 Argosy University Sunday in early November (preferred 2007 Ballet Box Friday after Mother's Day 2008 U-46, Fine Arts - Orchestra Fest Weekday during last weeks of February 2009 City of Elgin, NISRA Cultural Arts Night Weekday prior to Memorial Day 2009 V.I.P Talent Middle weekend in March 2010 City of Elgin, Centre Pre-School Graduation Monday before Memorial Day 2010 Motions Dance Middle Sunday in April 2010 Green Room Productions 1st Fridays in ExHall (started on 1st Saturdays) 2011 Light & Life Church Available weekend in November 2011 Ambition Dance Available weekend in June 2012 Dance Xplosion Available weekdays in June 2013 Westminster Christian School 1st or 2nd week in November 2013 Traditional dates began in the 1990’s. Prior to that, renters lined up on August 1 each year to reserve their dates. 20 APPENDIX D Option A Option B Recommended: Recommended: Necessary repairs and equipment replacement Additions and improvements while remaining open Major renovations requiring extended shutdown New Performing Arts Center with Option A for the Hemmens New Performing Arts Center with Option B for the Hemmens 1 performance space 2 performance spaces 1 performance space 2 performance spaces 3 performance spaces 1200 seats 1200 seats 450 multi-function 1400 to 1800 seats 1200 seats 1400/1800/2500 seats 1200 seats 450 multi-function 1400/1800/2500 seats No need to shut down Hemmens Requires closing for a season Minimum investment to remain viable for next 20-25 years Requires a two-year advance notice to renters Hemmens maintained while moving forward on new PAC soon Hemmens upgraded now while doing studies for new PAC later Integrated with riverfront plans and outdoor spaces Raising the stage house ceiling Continuing maintenance and repairs Hemmens remains functionally obsolete Plaza upgrades and repairs Approach lighting installed Option C Option D State of the art facility May include conference center Bus and truck tour friendly Restrooms main floor Major revision of seating layout Stand-alone box office Increased rental rates Prime space for national acts Improves ability to bring in national attractions Operations and box office located in new facility Improve acoustics significantly Opportunity for state funding Incorporates suggestions from the CCA, RLJ, ERA studies Public/private partnership opportunity New dressing rooms Multi-purpose spaces Art gallery spaces Extended lobby on main floor and LCD screens Acoustical improvements with moveable shell for the stage Motorized winches for stage and orchestra pit mechanized Total cost approaches the same as building a new PAC Option E State of the art facility May include conference center Bus and truck tour friendly Prime space for national acts Operations and box office located in new facility Opportunity for state funding Public/private partnership opportunity New loading dock and expanded receiving area Plaza renovation, Exterior lighting, Green infrastructure Renovate basement for multi-purpose space, support space 21 APPENDIX E Concept Drawing from the 2013 Judson study East Aerial View Existing Suildinc South AerialView 22 APPENDIX F These three options were also considered by the Task Force. It was determined that they were beyond the scope and scale of the city council’s direction. Option C: M ajor Renovations Requiring an Extended Shutdown This option involves remodeling the interior of the building, raising the ceiling level over the stage, increasing seating capacity, adding at least one balcony, and significantly improving acoustics. This amount of remodeling would require a one to two year shutdown. Pros: Acoustics would be significantly improved Increased seating capacity Better able to book national attractions profitably Addresses all challenges of using the existing building Cons: Cost for this option approaches the same as building a new performing arts center Would require an extended shutdown that may drive away renters Would result in only one performance space OPTION D: NEW PERFORMING ARTS CENTER WITH OPTION A FOR HEMMENS This option would mean immediately beginning the process to build a new performing arts center in the downtown area. The Hemmens would remain open but no major improvements would be made to the building. After the new building is complete, operations and the box office would move over there. The Hemmens would remain as a rental facility for performing arts and the community. It would only be open when being used. At some point, enhancements could be made to upgrade the Hemmens. Pros: Elgin would have a state-of-the-art facility The building itself would be a tourist attraction Outstanding acoustics Energy efficient building Prime space for national attractions We can decide precisely the seating capacity Potential for state funding for new building Potential to include other uses (office space or hotel) Cons: The Hemmens would remain functionally obsolete for a long time Cost of new construction for this size of building is expensive This would require increasing staff across the board The downtown area would have a major construction zone for an extended time Option E: New Performing Arts Center with Option B for Hemmens 23 This option would mean immediately building an addition to the Hemmens and making other upgrades in the existing structure as specified in Option B. Then, at some point in the future, planning and building a new performing arts center in the downtown area. Pros: Elgin would have a state-of-the-art facility The building itself would be a tourist attraction Outstanding acoustics Energy efficient building Prime space for national attractions Seating capacity can be precisely planned Potential for state funding for new building Potential to include other uses such as office space or hotel Provides three performance spaces with the new facility, the Hemmens, and the multi-purpose space connected to the Hemmens Addresses current concerns with the existing Hemmens Cons: Cost of new construction for this size of building is expensive Would require increasing staff across the board Downtown area would have a major construction zone for an extended time Ultimately, the most expensive option 24 APPENDIX G The LA Opera building in downtown Los Angeles illustrates how the strategic use of banners can enhance the exterior of the Hemmens and more effectively promote performances. 25 APPENDIX H 26 APPENDIX I Student business majors from Judson University conducted an economic study of underutilized space and dates and creative ideas to enhance the Hemmens experience for customers. Experience Economy Survey Results B. Joseph Pine II & James Gilmore Sunday at the Hemmens & Online 1. Physical surroundings 60 Years & Older: 86% (online) & 77% (Sunday) 2. Service providers Less than 40 Years Old:Less than 8% (Sunday) 3.The customer 4. Other customers Link to Elgin's Strategic Plan (2017) 1. Create a downtown that supports 24/7 activity. 2. Draw a critical mass of people downtown. 3. Connect with partners to build programs that 5. A customer's companions Physical Surroundings 1.Atmosphere 2. Concentration 3.Imagination 4.Surprise Guiding Questions: 1. How could we create unanticipated value? 2. How could we lose track of time at the Hemmens? engage businesses and residents in revitalization efforts. 4. Create educational opportunities by exploring all available facilities. 5. Foster a relationship with community's educational institutions. 6. Promote the city as a learning organization. 7. Communicate to all residents. 8. Connect with partners to create an engaged, educated, and diversified workforce. 9. Strengthen the image as The City in the Suburbs. Partnerships Abound The voyage of discovery is not in seeking new landscapes but in having new eyes. -Marcel Proust Sports & Fitness (for lawn activities) 1. Snap Fitness 2. Spring Hill Gymnastci s 3. South Elgin Budokan Martial Arts STUDENT TEAM 2 Professors: 4 Students: Education & Training (for students workers) 1. Judson University 2. Elgin Community College 3. Elgin Academy 4. School District U-46 Dr.Michelle Kilbourne & Professor Leslie Kruser 1 Food & Beverage (for patio refreshments) Elijah Bobell,Bryan Cherry,Dominic DeMicco & 1. Blue Box Cafe Alan Osinski 2. Crave Deli 3. Cafe Roma Performer: 4. Nick's Pizza & Pub 5. Pita Puff Kenny Hass (630) 337-9930 @KennyHassmusic Judson University www.judsonu.edu 1 27 APPENDIX J As the Americans for the Arts Economic Impact study found, the average family coming to a town for a special event or performance spends an estimated $25.40 per person beyond the cost of the ticket. NONPROFIT ARTS AND CULTURE SECTOR IS A MAJOR CONTRIBUTOR TO OTHER INDUSTRIES The nonprofit arts and culture sector drives significant business to other industries critical to the health of the of the Illinois economy, including food service, ground transportation, and hospitality. OTHER/MISC. $22, S12 166 REFRESHMENTS/ SNACKS OVERNIGHT LODGING • 1&-1. Tr CHILDCARE $11,157,999 LOCAL GROUND TRANSPORTATION $208,760,640 CLOTHING/ ACCESSORIES $49,467,958 Nonprofit Arts and Culture Audiences in Illinois Spent $1.19 Billion in 2010 SOUVENIRS/GIFTS MEALS $452,221,502 "Thi.s. spending does not include the pric-e of Ddmis sion to 4rts 4nd cultur41 events. $112,537,609 CULTURAL TOURISM OFFERS EVEN GREATER OPPORTUNITIES FOR GROWTH Cultural tourism has the potential to attract significant new spending to the State of Illinois. Currently, arts patrons visiting from out of state spend two·and·a·half times more per person than Illinoi s residents in relation to arts and culturalevents ($55.82 versus $20.43). 28 "This study unequivocally demonstrates the value of investments in the arts and cultural sector. Despite the recession, arts and cultural organizations were major contributors to Illinois' economy. The arts sector puts people to work in Illinois and is a magnet for attracting talent, tourists, and investment to the region." - Ra Joy, Executive Director, Arts Alliance Illinois 29 APPENDIX K Historical Context of Cultural Arts in Elgin The City of Elgin has a demonstrated history of leadership and support of the arts as an integral role in a healthy and productive community. History: Many of the still dominant performing arts groups in the Elgin area began in a fertile post World War II expansion, between 1946-1950, including: 1950 the Elgin Civic Symphony, which became the Elgin Symphony Orchestra; 1947 Elgin Choral Union (recently rebranded as the Elgin Master Chorale); 1949 Elgin Community Theatre- rebranded as the Elgin Theatre Company; Elgin Youth Symphony Orchestra; Fox Valley Music Association, and the private dance studio of Lisa Boehm School of the Ballet, 1952. The Hispanic Fine Arts Council was founded in 1937. In 1949, Elgin Community College was founded, and has played a vital role in arts partnerships. In 1978, Independent Players was formed; in the late 1990's Janus Theater. From 1981-1990, Elgin Area Performing Arts sponsored school performances of the Lisa Boehm Ballet Theatre Nutcracker Ballet at Hemmens. In the 1990's, Bubbotto held nonjuried art salons around several spaces in downtown Elgin which attracted dozens of artists and hundreds of spectators. The American Association of University Women held a summer art showcase for over 40 years which became the central showpiece of the City of Elgin's Fine Arts Festival. In more recent years, after the building of Festival Park, Art for All has moved the art festival to the streets of downtown Elgin as Art and Soul on the Fox. For over a decade in the 21st Century, O.P.E.R.A. provided unique performance and vocal training for a decade, and has resurfaced as Soiree Lyrique. The move by the Elgin Symphony Orchestra from Elgin Community College to downtown Elgin allowed it to expand. The college is still home to inresidence ensembles including Hamilton Wings, the Elgin Youth Symphony Orchestra, Ballet Folklorico Huehuecoyotl, Elgin Master Chorale, and Children's Theatre of Elgin/Fox Valley Youth Theatre. CTE began from the volunteer work of David and Peter Akemann, twin sons of Lois Akemann, one of the founders of Elgin Community Theatre. Many members of CTE have also gone through the Larkin Academy of Fine Arts. Many have gone on to successful careers in the arts. As this is being written one former CTE member is starring on Broadway in Aladdin. The strength of the arts in Elgin is also demonstrated in the high school academy system, where Larkin High School is the home of the performing arts academy. Many of the academy's teachers were first trained in their performance disciplines in one of the groups mentioned above. Elgin was triumphant in the Arts Space project in part because of its citizens' love of and strong track record of supporting the arts. The lower lobby of the Hemmens has a plaque which lists Fox Valley organizations that have done performances in this space since the facility opened. Elgin Summer Theatre has been a successful 30 venture as well. The Hemmens touring season brought in many people from out of town to a wide array of performances. In various years, that touring season required more subsidy than others, and was discontinued in an effort to rein in cost. The Bataille Academie of Danse from Barrington is a prime example of an excellent performing studio which has performed annually for multiple decades as well. Heartland Voices provides another vocal experience. Side Street Studio Arts brings a unique array of theatre, dance, and visual arts at multiple venues. The decision of the City to operate the Elgin Art Showcase provides opportunities for more intimate theatre experiences, some by non-profit arts groups, and some by members of the performing arts communities coming together for special performances. In the late 1960's when the Elgin City Council received the bequest of Hattie Hemmens’ estate, it stated that the money was to be used to do something positive for the people of Elgin. “It is my desire and intention, first, that the Trust Estate, principal and income, shall be used and applied to establish and maintain a not-for-profit Community Building and Auditorium in the City of Elgin, Illinois for the benefit of the inhabitants of said City of Elgin.” A debate at that time included whether to build a civic auditorium or a recreation/sports facility. A dynamic YMCA and YWCA were already filling some of the recreational needs, as were the high school fields and parks, but there was no real central performing arts space. The smaller stages of the high schools and the Masonic Temple were sometimes available. The choral groups performed in some of the churches. The building of the Hemmens Cultural Center gave focus to the arts, gave it a grander space. The building of the Hemmens Memorial Building in 1969, with its 1200-seat capacity, made possible expansion and creative performance partnerships among groups, and made Elgin a strong focus of music, dance and theatre performances in the Fox Valley and Chicago metro areas. Indeed, over the years, the Lisa Boehm Ballet Theatre, ESO and EYSO have all done surveys which show that audience members come from 48-64 different communities and may include Illinois, Wisconsin and Indiana. The city sponsored Performing Arts for Young People (PAYP) series brought in multiple touring performances during the school day for educational, arts-related field trips. Many of the performances were geared toward certain grade level curriculums, and the large area school districts (most notably U-46 and 300) would send a whole grade level. For many children, it was their first exposure to various genres of performing arts. The PAYP series faltered when the near schools (U-46) no longer transported their students to performances. The ability of the PAYP series to break even or run in the black depended on the ability to have a near audience so that two morning shows could be filled and still get children to and from school with bus schedule time constraints. In 1993, the City of Elgin created its own Cultural Arts Commission under the leadership of Mayor George Van de Voorde, because so many individual arts groups were requesting some grant assistance from the city. The formation of the Elgin Cultural Arts Commission (ECAC) allowed the city to apply directly to the Illinois Arts Council for grants instead of being combined in with a larger Fox 31 Valley Arts Council. When the Grand Victoria riverboat was approved in 1994, funds from Riverboat revenues allowed the expansion of arts grants. The ECAC also funded the rebroadcast of the ESO on WFMT, which enhanced both its reputation and Elgin's as it built audience. While there is some general agreement that, just like the parks, golf courses, and other amenities, the city needs to provide some subsidy for the Hemmens building and operation, the question becomes "what is the right level?" That question is not just a matter of bricks and mortar, or even money; it is a question of vision. 32 APPENDIX L Hemmens Cultural Center Advisory Task Force Resident Survey 33 34 35 36 37 38 39 40 41 42 43 44