Sponsorship Information

Opportunities with the
Detroit Zoo
2014 Overview
Who’s here?
•  Approximately 1.3 million guests in 2012
–  Largest family attraction in Michigan
•  Approximately 60,000 Zoo member households
•  Over 1,200 volunteers
–  Donating over 100,000 hours of their time a
year
•  Detroit’s most active, powerful and desirable
demographic – families with children
Member Demographics
Gender
Men:
Women:
46.3%
53.7%
Age
18-24:
25-34:
35-44:
45-54:
55-64:
65+:
1.3%
17.7%
38.6%
19.8%
16.8%
5.8%
Marital Status
Married: 80.4%
Single:
10.5%
Number of Children in Household
(age 17 or under)
None:
39.1%
One:
18.3%
Two:
27.6%
Three
10.9%
Four:
2.7%
Five:
0.8%
Six:
0.7%
Presence of Children by Age
Age<2:
23.6%
Age 2-5: 56.7%
Age 6-11: 48.5%:
Age 12-17: 25.2%
Education
Completed High School: 19.5%
Completed College:
45.1%
Completed Grad School: 38.6%
Source: Member Survey 2010
* January – October 2009
Household Income
$25,000 to $49,999:
$50,000 or more:
$75,000 or more:
$100 ,000 or more:
$150,000 or more:
15.2%
19.4%
24.0%
24.2%
17.2%
Home Ownership
Own Residence:
Rent Residence:
94.1%
5.9%
County of Residence*
Wayne County:
21.0%
Oakland County:
48.0%
Macomb County:
21.0%
Visitor Demographics
Gender:
Men:
Women:
46.8%
53.2%
Age:
18-34:
35-49:
50-54:
55+:
36.9%
29.9%
10.9%
22.3%
Married:
Single:
54.8%
33.7%
Kids in Household >18:
One:
23.6%
Two:
18.6%
Three:
7.5%
Household Income:
$50,000 to $74,999:
$75,000 to $99,999:
$100,000 to $149,999:
$150,000+:
County of Residence:
Wayne County:
Oakland County:
Macomb County:
Secondary Counties:*
Education:
High School:
Some College:
College Graduate:
Post Graduate+:
Sample: Approx. 10,000
*Secondary Counties Include: Lapeer, Livingston, Monroe, Sanilac, St. Clair, Washtenaw
Source: Scarborough February 2011 – January 2012
22.6%
14.9%
17.4%
7.3%
37.7%
28.3%
19.1%
14.9%
30.6%
35.0%
13.9%
14.3%
Bunnyville Details
•  Friday, April 18th and Saturday, April 19th, 2014
•  Bunnyville is filled with treats, crafts, games and live
entertainment
•  Bunnyville visitors who bring a canned, or other nonperishable, food item to be donated to Gleaners
Community Food Bank receive a reduced admission
price of $8
A"endance in 2013: Over 16,000 people GreenFest Details
•  Saturday, April 26th and Sunday, April 27th
•  From 10 a.m. – 3 p.m., the Detroit Zoo hosts its
annual GreenFest celebration
•  The celebration includes earth-friendly crafts, an
endangered species scavenger hunt, a rock
climbing wall, animal enrichment activities,
zookeeper talks and exhibits by local
conservation groups
A"endance in 2013: 8,000 a"endees between the 2 days Senior Day Details
•  Seniors 62 and older receive free admission, parking and tram
rides.
•  Other activities include: live music, narrated tram rides
throughout the Zoo, free bingo games, and a senior resource
area.
•  The 2014 Senior Days are
–  Wednesday, April 23
–  Wednesday, September 3
A"endance in April and September 2013: Over 4,000 seniors Meet Your Best Friend at the Zoo Details
•  The nation’s largest off-site companion-animal adoption
program
•  Hundreds of dogs and cats are available for immediate
adoption to loving homes both days in the Spring and Fall
•  Spring 2014 Dates: May 16th 1-7p.m.
May 17th 10a.m.-5p.m.
•  Fall 2014 Dates: September 19th 1-7p.m.
September 20th 10a.m.-5p.m.
A"endance in May and September 2013: Over 9,000 in a"endance and 1,024 adopCons Sunset at the Zoo Details
•  Sunset at the Zoo is the Detroit Zoo’s annual
fundraising gala and will be held Friday, June 13,
2014 from 7 p.m. – 11:30 p.m.
•  It features a strolling supper, zoo-themed
martinis, live entertainment, dancing, and live
and silent auctions
A"endance in 2013: 2,344 esteemed guests Wild Summer Nights Concert Series
Details
•  Every Wednesday evening during July and August,
concerts take place in the Zoo’s Main Picnic Grove from
6:30 p.m. to 8 p.m.
•  Wild Summer Nights features a variety of live music from
local bands, including children’s, jazz, pop, folk and
blues
•  Concert-goers are invited to bring a blanket and pack a
picnic
A"endance in 2013: Approximately 2,000 people in a"endance each Wednesday evening in July and August Run Wild for the Detroit Zoo Details
•  The event includes 5K and 10K runs, as well as a
noncompetitive one-mile Fun Walk
•  Run Wild will be held Sunday, September 14, 2014
•  While promoting physical fitness and a healthy
lifestyle, Run Wild raises funds to support the stateof-the-art Ruth Roby Glancy Animal Health Complex
which provides veterinary care for animals at the
Detroit Zoo
A"endance in 2013: Approximately 3,500 runners and walkers Zoo Boo Details
•  Zoo Boo offers children a merry-not-scary, safe and exciting
environment to celebrate Halloween
•  It features a half-mile cleverly decorated trick-or-treat trail that
begins at the front entrance and winds through the Zoo
•  Zoo Boo is open October 10-12, 17-19 and 24-26, and the 31,
2014 from 6 p.m. to 8 p.m.
–  5p.m. and 5:30p.m. are additional time slots available
Saturday and Sundays throughout the event
A"endance in 2013: Over 45,000 visitors throughout the nine (9) nights of Zoo Boo Wild Lights
•  Every evening guests will experience the magic of the Zoo in
winter. The Detroit Zoo transforms into a winter wonderland
with over a million lights. Along the trail there will be Santa’s
workshop, ice sculptures, arts and crafts, live entertainment,
carolers, fire pit warming stations and more. The Zoo is open
from 5:30 p.m. to 8:30 p.m. every Friday, Saturday and
Sunday from November 22 to January 5
•  Dates: November 22-24 and 29-30, December 1, 6-8, 13-15,
20-23 and 26-30 and January 2-5, 2014
Zoo Marketing Assets
Digital Marketing
Zmail
•  Monthly member e-newsletter
•  Approximately 56,000 member households per month
This Month At The Zoo
•  Monthly visitor e-newsletter
•  Approximately 37,000 distribution per month
Tickets and More Affiliate newsletter
•  Monthly affiliate e-newsletter
•  503 affiliates (HR personnel/business owners)
•  Distribution varies due to pass-along
Current
Banner ads
featured in
Zmail
Front page of
Zmail
Landing
page
Website Exposure
Recogni)on on the event rota)ng banner on Detroit Zoo website homepage Logo recogni)on on event webpage Digital Ticket Advertising
Banner adver)sing on confirma)on email when )ckets are purchased on-­‐line Digital Ticket Advertising
Coupon or Image ad on all digital admission )ckets or parking passes Other Publications
•  Harambee Headlines
–  Reaches over 1,200
volunteers and Zoo staff
•  Habitat
–  Our member print
publication reaches
approximately 56,000
households quarterly
Tent Space
In the circle drive, outside of park gates Inside park gates at main picnic grove area Signage