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This was 2014
Social Media Report 2014
2014 was another busy tweeting and posting year for us. We shared news,
replied to your questions, gave tips to get the most out of our services and
we treated you to gifts both great and small. Your response was massive.
It was often playful, sometimes critical, but always highly appreciated.
That is why we put together the most memorable moments of 2014.
Thank you for your phenomenal response!
The year in infectious
entertainment
p. 2
Entertainment, amusement,
leisure or pleasure… Call it
what you will. We all want in
on the action, whether it’s a
clash between two top teams
or the premiere of a great film
or series. That is why we made
sure you had front-row seats
throughout 2014.
The year in cool
treats
p. 5
We like nothing better than to
make our customers happy
with small gestures and tokens
of our appreciation. Tickets
to cyclo-cross events and
film premieres, kilos of sweets
on Halloween, yellow Triiing
phones, ... With a little luck, one
of these treats came your way.
The year in inspiring
facts
p. 11
Television, internet,
smartphones, … They are all
good fun and there’s often
more to them than meets the
eye. On snap.telenet.be we
give you tips & tricks to get
the most from your Telenet
experience and enjoy it to the
max.
The year in figures
p.14
How many thumbs up were there this year? How many
friends and followers were watching every day? And how
often did we engage in a conversation? Find out here.
1
Social Media Report
2014
Why we like to entertain you
The year in infectious entertainment
Entertainment, amusement, leisure or pleasure… Call it what you will. We all want in on
the action, whether it’s a clash between two top teams or the premiere of a great film
or series. That is why we made sure you had front-row seats throughout 2014.
June
@DirkMuylle
@Telenet @sportingtelenet Dat is positief
nieuws voor ons, Proficiat voor jullie
doorzettings- vermogen!!
Football contract
in the back of the net
@MaximHammel
Goeien bal @RomeluLukaku9. Blij dat ge niet
naar Spanje trekt, want dat geven ze nie op
Sporting Telenet ;)
It was a long, exciting match, but just
before the final whistle we scored some
great news for all football fans. For the
next 3 seasons, Sporting Telenet will
remain the place to be for all goals and
dribbling by Anderlecht, Club, Standard
and the other Jupiler Pro League teams.
Monika Van Ranst
Hier gaat er iemand heeeeeeel gelukkig
zijn se
Find out more
@francois580
@Telenet dikke proficiat, als Vlamingen
mogen we nog altijd fier zijn op ons Telenet!
@MKristien
@Telenet @vier @VIJF @woestijnvis dit houdt
het medialandschap boeiend, toch ?
Steven De Schrijver
Proficiat Telenet dank zij jullie blijft deze
zenders bestaan !!!!
June
De Vijver on board
Another exciting piece of news arrives
halfway through the year: Telenet and De
Vijver announced they’d be working together.
This allows Telenet to become co-owner
of Belgian TV stations Vier and Vijf and of
production company Woestijnvis.
Find out more
Stefaan De Vooght
Vier en Vijf waren voordien ‘King’....en nu
worden ze ‘KONG’....proficiat...!!!!!
2
August
Ginette Laforce
Hele mooie film, goede acteurs en actrices
Ensor film awards
Our STAP fund supports Flemish films,
so we were very pleased to see that many
of the films we backed were competing
for the Flemish film awards, the Ensors.
You were also invited to cast your vote for
the Telenet Audience Award for best film,
which went to ‘Marina’’.
Agnes Brants
Prachtige film met alles erop en eraan!!!
Find out more
Steve Fraipont
De buit is binnen :D!
October
Lydia Diepvents
Ja naar Genk gaat niet!!!
Bossens Kris
Sporting Telenet bij deze nogmaals dank u
voor de superleuke voetbalkwis. Vanwege
Belgian Villains
Chips, football
and beer for four
In September we had some great
news for the supporters among you
who wanted to trade in their lazy chair
at home for a seat in the stadium.
We gave away 1,500 sets of football
tickets, chips and beer for four.
Find out more
Kenneth Samaille
Ingevuld en nu hopen
December
It’s Play time!
This year’s biggest news was the launch of Play & Play More. This
did not go unnoticed, as we managed to reach almost 2,000,000
people on Facebook. Using Snap, we showed you how to catch up
on your television viewing, watch a television series on demand,
or use the Yelo Play app to watch television on several screens
simultaneously. We taught you how to swipe and we swung the
doors of our Play Pop-Up Store on the Meir in Antwerp wide open
in order to discover and experience things together.
Find out more
@svbol
Alright, @Telenet, ik had
een af- en aan-relatie met
#Rex, maar #Play maakter
wel een blijvertje van.
#goedidee
@Lempty
@Telenet WE KUNNEN
GEWOON NAAR HET
VERLEDEN KIJKEN?!
@Pukitje
Die #playmore van
@Telenet is echt slecht
voor mijn tv-verslaving…
3
Boxing Day
Norbert De Sancte
Prachtig
Ferre Vanderzijpen
Hehe schitterend
What’s this? What’s this?
In the UK, Boxing Day is a holiday traditionally
celebrated on 26 December, when servants
and tradesmen would receive gifts from their
bosses. We had quite a few presents of our
own to give away: tickets to a series of Premier
League and Jupiler Pro League football games.
The announcement video with all the Belgian
top players to the tunes of ‘A Nightmare before
Christmas’ proved very popular.
Find out more
4
Social Media Report
2014
Customer delight
The year in cool treats
We like nothing better than to make our customers happy with small gestures and tokens
of our appreciation. Tickets to cyclo-cross events and film premieres, kilos of sweets on
Halloween, yellow Triiing phones, ... With a little luck, one of these treats came your way.
January
@gnoterma
Dankzij @Telenet en
#WellensofNietes
gaan we naar
#wkHoogerheide2014
Bart’s quiz
Yes or no, that is the question! There were a lot
of prizes to be won in 2014. First major prize of
the year: 1,000 tickets to the cyclo-cross world
championships. Did you accept the challenge of
quizmaster Bart Wellens?
Daphné Verdonck
Ik heb er 9 juist en ken niks van veldrijden.
Ik speel mee voor mijn man. Lang leve de
boekskes.
Rudy De Blieck
Moeilijk! Maar goeie gokdag en 8/10 :)
Hopelijk genoeg!
Mario Lamote
Vandaag pakketje gekregen, leuk om te
krijgen op een maandag met sneeuw
Alvast bedankt
Chrisje Beunen
Telenet, hartelijk bedankt voor het keileuke
“bleu Monday” verrassingske! Ben er super
conctent mee XXX
January
Laugh or cry?
Blue Monday is the most depressing day of
the year. We did our bit to brighten up the
day, and you were pleased to finish the job
and make this a day filled with funny videos
and jokes.
Find out more
Smhane Lghazouani (PM)
Thx after blue Monday happy Monday!
5
@Undertaxxx25
Triiing Foon. #Telenet
#Triiing #Appstore
#ITunes
February
Yellow phone
What is more fun that making free calls with
the Triiing app? That’s right: making free calls
with the Triiing app using a yellow phone! The
50 yellow phones to be won were out the
door faster than you could say #telenettreat.
@Floddenwykx
Een welgemeende dank u @Telenet en
@Studio100 voor de Piet Piraat app. Mijn
zoon vindt het fantastisch.
Nathalie Depondt
Gaat onze kleine piraat hier geweldig vinden.
De app is een echt succes. Je had om moeten
zien kijken toen Piet Piraat zijn naam zei zo
verbaasd ‘hé hij kent mijn naam’ GEWELDIG
:-) Thanks voor de app
Tom De Vilder
Groot succes bij onze kids… Vooral de eigen
interactie vinden ze geweldig en dat het
gepersonaliseerd is naar hun naam…
March
Welcome to
Wireless Lane
In March we reached the milestone of
1,000,000 homespots. To celebrate,
we handed out breakfast baskets in the
most hospitable streets (where Wi-Fi
was the most freely available). Enjoy!
@kareldeweerdt
@Telenet Wow als je belt met Telenet is
de “Triiing” inbegrepen. Goh, nooit bij stil
gedaan :-)
Katrien Verschooten
Woehoew!! Ik ben alvast fan! Hoe kan ik er zo
eentje winnen??
February
Ship ahoy!
In February popular Flemish television
character Pirate Pete steered his
ship towards the land of dreams. You
appreciated the free story telling app:
you’ve used it over 600,000 times
already and we are still counting, because
the app is still available for download.
Find out more
@saritaverreth
Telenethomespot heeft mijn leven zoveel
beter gemaakt <3 <3
@H3rmans
Merci Telenet! #bongo “ontbijt
#zonderdraadstraat
@tomceu
Ontbijt in de “Zonder Draadstraat” | Snap!
Bit.ly/NAHj48 #yeswebuy
Find out more
Brent Van Tilborg
Netjes van jullie, Telenet! :D
6
@iniemie
check this out! really cool
#gameofthrones #GoT
#longread
http://www.telenet.be/got
@planetJARNE
JolienVerlinde @Telenet
WOHOOOOOO :)
Maar ik zit niet bij Telenet :/
Jana Devlucht
Grappige tekst :) Let op
de tijd: Game of Thrones
is voor eeuwig – deze
wedstrijd niet.
April
Musical chairs for Game of Thrones
Who would not want to attend an exclusive preview of Season 4 of
the popular Game of Thrones series? To get that coveted seat at
the cinema, you needed to prove that you are a true fan in a quiz
and #claimyourthrone. Tickets were scarce and the battle fierce,
but it was fought without any bloodshed. That could teach those
folks in Westeros a thing or two!
Find out more
May
Gwendoline Step Jodts
Nancy (l) (k) Loveyou
mamatje
Digital flowers
will never wilt
Roxy Vanwes
Dank je Telenet is goed
bedoeld, dus dikke pluim!
May is the right time of year to give all
mothers flowers. We created some digital
flowers to share on mummy’s timeline,
a gesture that was appreciated by many.
There were hearts and kisses everywhere.
Erna Maes
Dankuwel Telenet
Find out more
@marencoenen
@Telenet volgende keer in Hasselt :)
#workinthepark
@stijneman
No@MileyCyrus, it’s
not #twerkinthepark,
it’s #workinthepark.
@microsoftbe
@Telenet
Meryem Sarikavak
Dat mag zeker en vast ook in Rivierenhof
georganiseerd worden! Heel leuk initiatief.
June
Working outside
Work in the park - Working or playing
outside? In June you could do both at the
same time, thanks to Work in the Park in
Antwerp, Leuven and Ghent. 750 ice creams
and 1,470 tweets, Facebook statuses
and photos resulted in success: 92% of
participants felt it was an amazing experience.
Find out more
7
July
Danny in the mix
Those of you who could put together
a cool remix of a song by Flemish
schlager singer Danny Fabry got to go
to Tomorrowland for free, thanks to
Mariëtte of Telenet. Ça ça ça c’est la vie!
@stefaandewinter
Bedankt aan dit
topteam om ons
zo formidabel te
soigneren!!! #telenet
#mariettevantelenet
#Tomorrowland
#dreamville
Samira Hammouche
Mo iese mijn overbuur :D
Steff Wuyts
Allison Neefs Julie Wynant Ik zen helemaal
fan van Mariette, kijk da filmpje!
@mveerle
nomnom, vanille- of chocolade-ijs v@
IJsboerke op grote markt in #hasselt fijn
initiatief v @Telenet #dankuwel
@iworx
@Telenet Ik rij dat ding gewoon achterna met
mijne vespa .. 25kg ijs later …
Inge Van Hoeylandt
Ik zou zeggen aan iedereen die een ijsje heeft
gegeten laat het smaken
Jelrik Marechal
Denk niet dat veel providers dit doen in
België, leuk :)
July
Tingelingeling!
150,000 fans and followers…
After so many likes, you deserved
some refreshment, so we sent the
ice cream van your way to treat
you to a free ice cream.
@MisterJojones
@Telenet die me om 20u helpt via Twitter.
#zalig
July
Who can we help?
The Social Care Team was expanded
further this year to help you in person
even faster through Twitter and
Facebook. From now on, we are also there
for you on weekends and public holidays.
Find out more
@KatrijnLos
Bedankt @Telenet voor de snelle hulp!!!!
#aanrader #tiptop tien op tien voor
#klantvriendelijkheid !!!!
Marie-lies Peeters
Hoi Telenet hier voor de laatste keer een
update van mijn probleem alles is TIP-TOP
in orde geen dubbele opname meer van
één HD en één SD voor dezelfde serie reset
van het toestel gedaan . bedankt om me de
voorbije dagen door mijn probleem heen te
helpen (y) (y) (y)
8
Hannah De Ryck
Vraag: Wanneer komt YeloTV eindelijk in 720
p (HD) ipv het afschuwelijke 480 dat jullie nu
aanbieden? We zijn 2010 niet meer hoor …
Johan R Breat
De Yelo app werkt nie twat nu?
Frank Goossens
Wanneer worden eens eindelijke de
Nederlandse RTL zenders beschikbaar?
September
Are there any
further questions?
In September, the Telenet Community was born. It is
a place where you can share tips and tricks with other
Telenet users and find the answer to a question that
was asked and resolved previously, even at 3 o’clock
in the morning. Get the most out of your Telenet
products and services at all times, day or night!
Find out more
September
Grab a pear
In 2014 Russia boycotted all Belgian
pears in response to Western
sanctions, so Belgian consumers
supported farmers by buying more
pears locally. Almost 33,000 people,
old and young, entered the code of
their Telenet pear to see whether
there was an Apple in it for them. 10
participants won an iPhone 6
@KarenGeocze
En daarmee eet shoppend #hasselt vandaag
weer massaal peren ;-) #surprise #telenet
#iphone6 #apple #peer
instagram.com/p/tcvQAoAbJk/
@AnneliesFeys
Geen apple achter
mijn peer. Of toch?
#applesmetperen
#peerfie #wedstrijd
@Telenet
Sonia Saïda
En wat moeten we dan doen om die
geweldige iPhone 6 te winnen… Ik wil hem
wel :)
October
@PTRVDA
@Telenet wederom @lectrr is geniaal
Peter Scheder
*Grabs popcorn*
Have a laugh with Lectrr
In 2014 Lectrr regularly created cartoons
about technology, films and series. Our – and
clearly your – favourite was de iPhone 6,
which apparently also works perfectly as a
boomerang.
Find out more
9
October
Trick or tweet
On Halloween we had a lot of creepy people
ringing our digital doorbell. Fortunately, they
were after our sweets rather than our blood.
Find out more
@wouterdemuynck
Iedereen goed
gemutst? @Telenet
#sportpaleis
#Sinterklaas
@janvanassche
@Telenet Komen
jullie die snoepjes
van #TrickOrTweet
persoonlijk brengen?
Ik ben er klaar voor …
tot straks?
@Vercruz1
@Telenet ipv de grootste netwerf word
omgedoopt tot de grootste bloedwerf
#trickOrtweet
Dieter Depuydt
Hoe ik jullie de stuipen op het lijf kan jagen
weet ik niet direct, maar telkens ik jullie
factuur ontvang doen jullie mij wel flink
schrikken ;)
November
Knock knock
who’s there?
@renaars
Telenet klasseert
de intrede van
Sinterklaas als
“Reality”. Ziet ge wel,
hij bestaat wél echt!
Jolly old Saint Nicholas! In November
you could win tickets to the Studio 100
“Sinterklaasshow” (where the doorbell
sometimes doesn’t work so they’re used
to knocking). There were also presents
for non-profit organisations ‘Kindergeluk’
and ‘Moeders voor Moeders’.
Find out more
Els Gevaert
Gevonden!!! Wie weet winnen we wel iets!!!
10
Social Media Report
2014
Inspirational Utility
The year in inspiring facts
Television, internet, smartphones, … They are all good fun and there’s often more
to them than meets the eye. On snap.telenet.be we give you tips & tricks to get
the most from your Telenet experience and enjoy it to the max.
March
@henkrijckaert
Ik zit nu ook bij Telenet! Man! Wat een
verschil! Het internet is hier nu zo rap dat ik
er al drie keer bijna ben af gevallen.
One, two, three,
here comes 4G!
Patrick Depoorter
Telenet bedankt das nog eens een prachtige
daad voor trouwe klanten doe zo voort
2014 was filled with great news, such as
the announcement of our 4G network.
4G gives you mobile internet access
that is just as fast as your Wi-Fi at home.
Whoosh!There was also more good
news for all King and Kong rate plans,
which became even more competitive.
@ericvanhoute
Toch altijd een
moment van trots
#telenet #4G #zoef
Find out more
@france_vn
#Medialaan en
#Telenet sluiten deal!?!
Verwonderlijk, maar
overwinning voor de kijker
Lindsay Duytschaevers
Joepie eindelijk ben blij
want heb de app op mijn
iPad maar mis vtm
Huysmans Jimmy
Eindelijk, daar ben ik heel
blij mee
March
VTM colours your tablet
At the end of March, the news was
announced that VTM, 2BE, Vitaya, Jim and
VTMKZOOM would become available on Yelo
TV before the summer.
Find out more
11
April
The apps in Appril
We added the extra p in Appril to show
you how apps like Triiing and Yelo TV can
make your daily life easier. Later we also
put the spotlight on must-have apps for
every student, sports fan, music lover, etc.
@Alyciabuh
Yelotv op mijn gsm <3 <3 <3 <3 <3
@Louise_Tytgat
Best da yelo Tv
bestaat want mama
wil nie dak tv zie me de
donder :’) :’) @Telenet
Find out more
@koenmispelters
Sterke investering van
@Telenet groei!
Alexander De Jaeger
Vandaag stond er plots
een telenet technieker
aan de deur, ze hadden
vastgesteld dat onze
verbinding aan het
verzwakken was en
aangezien ze in de buurt
waren kwamen ze dit eens
nakijken! Internet draait
idd terug sneller, telenet
topservice
August
Launch of “De Grote Netwerf”
The busier the traffic, the higher the risk of congestion. This also
applies to the internet. That is why Jeff and our other workmen
started a massive project in August: “De Grote Netwerf”. In coming
years we will be working on extra lanes for the internet highway
everywhere in Flanders in order to prevent your files from getting
stuck in traffic in the near future. WiFree and EAP will allow you to
automatically hop from hotspot to homespot wherever you are.
Find out more
October
Fewer remote controls
It is all in the little things. That is why you saw
this tip in your timeline in October. You can
use your Telenet digibox remote for your
television as well, which means that you
only need one remote. Good to know, right?
Find out more
Luc Pieters
Gelukt zonder één probleem ;)
Tommie Wilms
Bedankt, Telenet team! Vn de eerste keer is
het gelukt! :D
Anneke Paterson
Spijtig dat mijn TV-merk er niet tussen
staat.. :( Wij hebben ‘Emperex’ dus zullen
moeten doen met 2 kaskes
12
@kristineverheyd
@Telenet @StevenVBe ook #VITObe gebruikt
drones oa vr gezondheid v gewassen te
checken!
@gfibelux
Interesting articles about drones! Let us
know when you see one flying by ;-)
Unknown User
Bij het woord drone denken de meesten aan
militaire operaties, zoals het uitschakelen
van terroristen. Maar de kleine onbemande
vliegtuigjes kunnen ons dagelijks leven ook
simpeler maken. Er zit meer in een drone
dan je denkt! Interesting articles about
drones! Les us know when you see one flying
by ;-) snap.Telenet.be
December
Questions about
the price increase
In December we informed you of the price adjustment. This
raised quite a lot of questions, so we tried to explain why the
price increase is really necessary in order to sustain the service
we provide and to invest in the newest technology for the best
possible browsing, telephone and television experience, now
and in the future.
Find out more
November
Looking to the future
The digital world is Steven Van Belleghem’s
playground. He will be glad to take you on a
wonderful journey into the future together. It
will be a future in which drones, pizza buttons
and beacons make our lives easier.
Find out more
@knievel34
@Telenet op sociale media wordt er beweerd
en bevestigd dat jullie kortingen uitdelen
zoals reeds beschreven #wijook?
Eddie Duchateau
Goed bezig met jullie komende
prijsverhogingen, thanks… Ik ben al aan het
kijken om over te stappen naar een andere
provider!!!!!
Marijke Hullaert
Aub zeg alles wordt toch duurder, inderdaad
Telenet was vroeger goedkoper, k’ga niet
klagen betaal veel maar heb tenminste alles
die werkt, betaal veel omdat ik ervoor kies,
kiezen jullie ook voor meer dan moet je niet
klagen datje meer zal betalen pffffffffffff
13
The year in figures
Social Media Report
2014
How many thumbs up were there this year? How many
friends and followers were watching every day? And how
often did we engage in a conversation? Find out here.
Facebook
Number of fans
Telenet
Sporting
Entertaint
We started the year with 84,290
Facebook fans, and ended it
with no less than 115,848. The
‘Sporting Telenet’ and ‘Telenet
Entertaint’ pages achieved
70,267 and 58,815 fans
respectively. All together, this
resulted in 244,930 fans or 5 full
King Baudouin Stadiums. A big
thumbs up!?
january
february
march
april
may
june
july
august
september
october
november
december
Twitter
Number of followers
Telenet
Sporting
Entertaint
The year was filled with plenty of
twittering and a swarm of followers
that grew to 60,000 which was
tweet music to our ears.
january
february
march
april
may
june
july
august
september
october
november
december
LinkedIn
Followers
Telenet
Sporting
Entertaint
The number of followers of
Telenet’s LinkedIn page went up
to 8,500.
february
march
april
may
june
july
august
september
october
november
december
14
Youtube
Number of views
The videos were very popular in
2014 and peaked in December
with more than one million views.
january
february
march
april
may
june
july
august
september
october
november
december
january
february
march
april
may
june
july
august
september
october
november
december
Number of
subscribers
Our YouTube channel doubled its
number of subscribers to 2,500.
Mentions & questions
Your questions
100,500. That is how many
questions were presented to our
Social Care Team this year.
january
february
march
april
Addressed issues
Response time
85% resolved
2x twice as fast
may
june
Number of mentions
on Facebook
and Twitter
july
august
september
october
Facebook Telenet
november
december
Twitter Telenet
Even in the calmest month (May),
Telenet was still mentioned about
700 times a day. In the busiest
month (December), this figure
rose to 1,200 mentions a day.
january
february
march
april
may
june
july
august
september
october
november
december
15
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Social Media Report
2014
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Telenet Entertaint
Telenet Slideshare
Juridische informatie en algemene voorwaarden - Telenet @ Telenet 2015
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