Pop-up college van Bjørn Brink

Pop up college | De
consumenten verleider in
retail
Bjørn Brink
Agenda
Nederlandse winkelmarkt
Category Killers uit het warenhuis
Historie Primark
Locatiestrategie Primark
Effecten Primark op het winkelgebied
Komst van meerdere Primark winkels in het
winkelgebied
Nederlandse winkelmarkt
Warenhuis naar Category Killer
Toys “R” Us
IKEA
Primark
Historie Primark
Primark
“Amazing Fashion, Amazing Prices”
Cologne
Introduction
o Introduction to ABF and Primark
o The evolving store look
o What property is Primark looking for
o Landmark buildings refurbished by
Primark
o Working with Primark
Cologne
Introduction to ABF
Parent Company - ABF Overview
o Primark – subsidiary of Associated British Foods plc
o ABF is a Diversified International Food, Ingredients and Retail Group
o FTSE 100 company – market capitalisation of £20bn
o 2013 group revenue of £13.3bn with annual operating profit of £1,185m
o Over 118,000 employees in 47 countries
o Substantial operations in the UK, Europe, North America, South America,
Australia & New Zealand and Asia
o Stable majority shareholder with reputation for conservative financial
management – expected net debt of only £500m in 2014
ABF Brand Portfolio
Introduction to Primark
Primark Overview
o One of Europe’s largest fashion retailers
o Offering Amazing Fashion at Amazing Prices
o Founded in Dublin, Ireland, in 1969
o Currently 287 stores in 9 countries
– FY 13/14 sales £4.950bn
– FY 13/14 operating profit £662m
– Over 10.2m sqft of selling space
– Approx. 65,000 employees
European Expansion
Existing Markets
1969
Ireland
1974
UK
2006
Spain
2008
Netherlands
2009
Belgium
Portugal
Germany
2012
Austria
Next MajorFrance
European Market
2013
Italy
13
Strong Growth Profile
o Over the last 5 years, we have grown number of stores by 46% and space by
74%
Essen
Stores
191
204
223
242Dortmund
257
278
Sqft (m)
5.9
6.5
7.3
8.2
9.0
10.2
14
Primark Oxford St East
US Market Entry
US Market Entry
o Will open our first stores in autumn
2015
o Announced signing of lease on first
store in Downtown Crossing, Boston
– Landmark building
– Approx 77,000 sqft retail
– Close to key tourist destinations
such as Boston Common and
Faneuil Hall
– Busiest subway station in Boston
o Sub-lease agreement signed with
Sears for a further seven standalone
stores in FY15/16
– Approx 400,000 sqft retail
– Includes prestigious King of
Prussia mall in Pennsylvania and
Staten Island, NY
US Market Entry
o Initial focus on North East Corridor
The Evolving Store Look
Environment Exciting Stores
Eindhoven
Frankfurt Zeil
Lisbon
Marseille
Berlin SSC
Newcastle
Dusseldorf
Tenerife
Oxford Street East, Flagship Store (London) – UK
Total GIA: 82,400 sq ft / 7,655 m2
Oxford Street East - Ladieswear
Oxford Street East - Childrenswear
Oxford Street East - Menswear
Oxford Street East - Ground floor entrance
Oxford Street East - Ground floor sales area
Oxford Street East - Lifts
Dusseldorf, Germany
Total GIA: 61,000 sq ft / 5,700 m2
Dusseldorf, Germany - Ladieswear
Dusseldorf, Germany – Denim Kitchen
Dusseldorf, Germany – Escalators
Cologne, Germany
Total GIA: 90,800 sq ft / 8,435m2
Cologne, Germany – LED Screens
Cologne, Germany – Ladieswear
Cologne, Germany – Ground Floor Entrance, LED screen
Cologne, Germany – Signage
What Property is Primark
Looking For
Location
o High Street – Large high profile stores in the large towns and cities
o A prime location / established strong secondary pitch within the town centre
o Shopping Centres – dominant / large Centre’s within their catchment area
Brighton, London – UK
Tooting, London – UK
Oxford St
East
Size / Shape
o Prominent frontage
o Uniform unit shape preferably square or rectangular
o Typical store size circa 5,000sqm – 8,000sqm GLA / net sales 3,500sqm – 7,000sqm
o Large floor plate, a minimum of c1,700sqm per floor if store is located on multiple levels
o Uniform floor area on each floor is important if on multiple levels
o Floor height to the underside of the floor above should be in excess of 4 meters
Salera (Castellon) – Spain
Profile / Prominence
o Prominent
signage on the
buildings
L’Alijub S.C. (Elche) – Spain
Fuengirola
Marseille
Loading / Servicing
o Exclusive loading / servicing area is ideal. Rear or side loading is critical to the
operation
o Deliveries are daily, ideally by large articulated lorries between 16–18m
o Ideally delivery time has with no restrictions.
o Dedicated lifts – x2 – 2,500kg
Property ownership
o Leasehold and freehold are considered
subject to specific characteristics, location of the
property and required investment
o Purchase of stores often preferred, dependent
on town / location.
o Traditional leasehold length and structure to
suit specific market. i.e. length of leases
o Differ from Country to Country and Primark
can be flexible in this respect.
L’Alijub S.C. (Elche) – Spain
Zoetermeer
Tenerife
Cologne
Fuengirola
43
Landmark stores refurbished
by Primark
Hannover
BEFORE
Hannover
AFTER
Total Net Sales:
95,400 sq ft
Cardiff
BEFORE
AFTER
Essen
BEFORE
Essen
AFTER
Total GIA: 156,276 sq ft
Total Net sales: 90,200 sq ft
Locatiestrategie Primark
Locatiestrategie Primark
Historie
Locatiestrategie in Nederland
Historie
Nationale expansie
Internationale expansie
Voorsteden
London Oxford street
https://www.youtube.com/watch?v=FUh1GEPHSwA
Expansie in Nederland
Opportunity driven
Opening eerste winkel
Verandering in locatiestrategie
Spreiding door Nederland
Aantal winkels in Nederland?
Effecten Primark op het
winkelgebied
100%
90%
80%
Rotterdam Alexandrium
% van de omzet
70%
y = 0,0079x + 0,3763
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
40
50
60
Afstand in km
70
80
90
100
100%
90%
y = 0,0293x - 0,0353
80%
Hoofddorp
% van de omzet
70%
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
40
50
60
afstand in km
70
80
90
100
Zaandam
100%
90%
80%
% van de omzet
70%
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
40
50
60
Afstand in km
70
80
90
100
Zaandam
100%
90%
70%
% van de omzet
Almere
y = 0,0046x + 0,405
80%
60%
50%
40%
30%
20%
10%
0%
0
20
40
60
Afstand in km
80
100
Almere
Primark
Circus
100%
90%
y = 0,0568x - 0,327
Zoetermeer
% van de omzet
80%
70%
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
40
50
60
Afstand in km
70
80
90
100
Eindhoven
Eindhoven
100%
y = 0,0085x + 0,2891
90%
80%
% van de omzet
70%
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
40
50
60
Afstand in km
70
80
90
100
Komst meerdere winkels van
Primark in een winkelgebied
ROTTERDAM ALEXANDRIUM 2014
%
ROTTERDAM ALEXANDRIUM 2015
3000 AA - 3099 ZZ: Rotterdam
30,3%
3000 AA - 3099 ZZ: Rotterdam
32,9%
2900 AA - 2999 ZZ: Capelle aan den IJssel
14,3%
2900 AA - 2999 ZZ: Capelle aan den IJssel
15,2%
3100 AA - 3199 ZZ: Schiedam, Vlaardingen
7,8%
3100 AA - 3199 ZZ: Schiedam, Vlaardingen
6,4%
3300 AA - 3399 ZZ: Dordrecht, Drechtsteden 6,1%
3300 AA - 3399 ZZ: Dordrecht, Drechtsteden
4,8%
3200 AA - 3299 ZZ: Spijkenisse
5,4%
2800 AA - 2899 ZZ: Gouda
4,6%
2800 AA - 2899 ZZ: Gouda
3,6%
3200 AA - 3299 ZZ: Spijkenisse
4,5%
4800 AA - 4899 ZZ: Breda
2,5%
4800 AA - 4899 ZZ: Breda
3,3%
2600 AA - 2699 ZZ: Delft
2,3%
4700 AA - 4799 ZZ: Roosendaal
2,4%
3400 AA - 3499 ZZ: IJsselstein
2,0%
2600 AA - 2699 ZZ: Delft
2,3%
2500 AA - 2599 ZZ: Den Haag
1,8%
3500 AA - 3599 ZZ: Utrecht
1,8%
2700 AA - 2799 ZZ: Zoetermeer
1,8%
2700 AA - 2799 ZZ: Zoetermeer
1,7%
4700 AA - 4799 ZZ: Roosendaal
1,7%
4300 AA - 4399 ZZ: Zierikzee
1,6%
4300 AA - 4399 ZZ: Zierikzee
1,6%
3400 AA - 3499 ZZ: IJsselstein
1,5%
4600 AA - 4699 ZZ: Bergen op Zoom
1,6%
4600 AA - 4699 ZZ: Bergen op Zoom
1,1%
3500 AA - 3599 ZZ: Utrecht
1,6%
ROTTERDAM ALEXANDRIUM
ROTTERDAM ZUIDPLEIN
%
3000 AA - 3099 ZZ: Rotterdam
32,9%
3000 AA - 3099 ZZ: Rotterdam
26,4%
2900 AA - 2999 ZZ: Capelle aan den IJssel
15,2%
2900 AA - 2999 ZZ: Capelle aan den IJssel
13,3%
3100 AA - 3199 ZZ: Schiedam, Vlaardingen
6,4%
3100 AA - 3199 ZZ: Schiedam, Vlaardingen
6,0%
3300 AA - 3399 ZZ: Dordrecht, Drechtsteden
4,8%
3200 AA - 3299 ZZ: Spijkenisse
4,0%
2800 AA - 2899 ZZ: Gouda
4,6%
2600 AA - 2699 ZZ: Delft
3,6%
3200 AA - 3299 ZZ: Spijkenisse
4,5%
3300 AA - 3399 ZZ: Dordrecht, Drechtsteden
4,6%
4800 AA - 4899 ZZ: Breda
3,3%
4700 AA - 4799 ZZ: Roosendaal
2,4%
2500 AA - 2599 ZZ: Den Haag
1,6%
2600 AA - 2699 ZZ: Delft
2,3%
2800 AA - 2899 ZZ: Gouda
4,5%
3500 AA - 3599 ZZ: Utrecht
1,8%
2700 AA - 2799 ZZ: Zoetermeer
3,0%
2700 AA - 2799 ZZ: Zoetermeer
1,7%
4300 AA - 4399 ZZ: Zierikzee
1,6%
3400 AA - 3499 ZZ: IJsselstein
1,5%
4600 AA - 4699 ZZ: Bergen op Zoom
1,1%
Rotterdam Alexandrium 2014
100%
90%
y = 0,0079x + 0,3763
80%
% van de omzet
70%
60%
50%
40%
30%
20%
10%
0%
0
10
20
30
40
50
60
Afstand in km
70
80
90
100
Rotterdam Alexandrium 2015
100%
y = 0,0056x + 0,4999
90%
80%
% van de omzet
70%
60%
50%
40%
30%
20%
10%
0%
0
20
40
Afstand in [km]
60
80
100
Rotterdam Zuidplein 2015
100%
90%
y = 0,0056x + 0,4307
80%
% van de omzet
70%
60%
50%
40%
30%
20%
10%
0%
0
20
40
60
Afstand in [km]
80
100
NIJMEGEN 2014
%
ARNHEM 2015
%
6500 AA - 6599 ZZ: Nijmegen
26,6%
6800 AA - 6899 ZZ: Arnhem
33,5%
6800 AA - 6899 ZZ: Arnhem
11,9%
6900 AA - 6999 ZZ: Zevenaar
14,3%
6600 AA - 6699 ZZ: Wijchen
5,3%
7300 AA - 7399 ZZ: Apeldoorn
7,3%
3900 AA - 3999 ZZ: Veenendaal
4,2%
6600 AA - 6699 ZZ: Wijchen
6,1%
7000 AA - 7099 ZZ: Doetinchem
3,9%
3900 AA - 3999 ZZ: Veenendaal
5,4%
7300 AA - 7399 ZZ: Apeldoorn
3,1%
6700 AA - 6799 ZZ: Wageningen, Ede
5,0%
6700 AA - 6799 ZZ: Wageningen, Ede
2,9%
7000 AA - 7099 ZZ: Doetinchem
4,1%
6900 AA - 6999 ZZ: Zevenaar
2,7%
7200 AA - 7299 ZZ: Zutphen
3,4%
5900 AA - 5999 ZZ: Venlo
2,4%
3500 AA - 3599 ZZ: Utrecht
2,0%
5200 AA - 5299 ZZ: 's-Hertogenbosch
2,2%
7200 AA - 7299 ZZ: Zutphen
2,0%
4200 AA - 4299 ZZ: Gorinchem
1,9%
1100 AA - 1199 ZZ: Amsterdam, Amstelveen
1,8%
7400 AA - 7499 ZZ: Deventer
1,5%
5600 AA - 5699 ZZ: Eindhoven
1,8%
4000 AA - 4099 ZZ: Tiel
1,3%
7100 AA - 7199 ZZ: Winterswijk
1,8%
2900 AA - 2999 ZZ: Capelle aan den IJssel
1,1%
4000 AA - 4099 ZZ: Tiel
1,7%
9400 AA - 9499 ZZ: Assen
1,1%
7500 AA - 7599 ZZ: Enschede
1,5%
7400 AA - 7499 ZZ: Deventer
1,4%
4900 AA - 4999 ZZ: Oosterhout
1,3%
5400 AA - 5499 ZZ: Uden
1,2%
5800 AA - 5899 ZZ: Venray
1,2%