The Location

Norwegian Outlet Stavanger region
The Location
- high purchasing power -
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Stavanger has the strongest
purchasing power in Norway
The greater region of Stavanger
has approximately 250.000
inhabitants
More than 50 % of the locals work
in oil and gas related businesses
The level of income is high, due to
demand of high expertise in the
petroleum and offshore sector
People from more than 170
nations live in the region
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The Location
- easy access •
Stavanger is the most international
region in Norway
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More than 20% of the inhabitants in
the region have foreign passports
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All the main international oil and gas
companies have offices in Stavanger
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Great access by plane and ferry
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Express buses from all over the
southern region and central Stavanger
stop right by
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E39 is located only one minute´s walk
away from the center
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The Location
- good visibility, good local trade -
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The European route E39 is the main
road between the Stavanger region
and Eastern Norway
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On average 16.000 cars pass the outlet
center every day
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The visibility from the road is good
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The local shopping center, less than
500 meters from the outlet center, had
500.000 visitors in 2013
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The Location
- good visibility, good local trade Kongeparken amusement park 2 km/1 min by car
Stasjonen shoppingmall, 500 m/ 5 min walk
Norwegian Outlet
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Tourist destination
- a perfect location to reach the national and international tourists •
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The visitors to the region are mainly upper
middle class
More than 1,2 million stayed in hotels in the
region in 2013
Stavanger is an important cruise destination,
with more than 280.000 passengers visiting
every year
The region hosts yearly several national and
international big conferences and congresses
Stavanger and the region around is home to
several popular tourist attractions, and also
aims to be the food capital of Norway.
Some of the attractions are:
Prekestolen/Lysefjorden (over 300.000 visitors)
Månafossen (over 110.000 visitors)
Byrkjedalstunet (over 150.000 visitors)
Jærmuseet (180.000 visitors)
Norwegian Petroleum Museum (over 100.000
visitors)
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Tourist destination
- a perfect location to reach the national and international tourists •
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A significant partner for the center is Kongeparken
Kongeparken is the biggest theme park in the
region, with attractions on over 300 acres
The park is open from April to Oct. and in December
It has over 250.000 visitors per year
Norwegian Outlet and Kongeparken will together
offer a free bus service from Stavanger city center
The cooperation will also include extensive
crossmarketing in social medias and other media
channels, as well as a cross-promotion program on
both destinations
In addition several common measures aiming to
attract cruise passengers visiting the region will take
place
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Setteled agreement with Cruise Companiet to attract
cruise passengers.
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A large number of cabins in the area attract regional
tourism. There are 4.500 registered cabins in Sirdal
and 7.500 cabins in Vest Agder
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Authentic
- outlet shopping center experience -
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Enclosed outlet center
Glass and led ceilings
Modern architecture
300 parking spaces
Additional parking nearby
8000 m2 shopping area
30 stores
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Authentic
- outlet shopping center experience -
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An open yet intimate
shopping atmosphere
Increased dwell time:
Playground and cafés
Led displays on all
storefronts
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Marketing and operations
- utilizing five years of experience from Norwegian Outlet Vestby •
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Above 55 % footfall growth and 45 % turnover growth the last two years
More than 66.000 Facebook friends and 46.000 consumer club members
A well established outlet center specific and national marketing strategy
A gross marketing investment of 10 m NOK planned for the first 12 months
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Marketing and operations
- utilizing five years of experience from Norwegian Outlet Vestby •
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A 360 degree retail management program will support the tenants operations
A keen focus on cost effective operation structure
An extensive media coverage is expected
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Developers
- the investors, the operator and the architects •
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Glastad Holding is a thriving investment
company with three subsidiaries: Glastad
Farsund - real estate, A/S Mosvolds Rederi shipping and Glastad Invest - private equity and
listed investments
Fortus is an investor which develops real estate
of high quality, and creates value through
generation of good ideas and hard work
The operations are supervised by the team that
secured the successful launch of Norwegian
Outlet in Vestby
Plank architects AS has established itself as an
architectural office of great importance in the
region of Stavanger
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