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Vol. 1, No. 1, Wednesday, February 2, 2005 Dick Wien, Editor /212-975-5607/Fax: x8716/e-mail: [email protected] CBS/UPN IMPRESS AT PRESS TOUR... “NUMB3RS” CRUNCHES COMPETITION... CBS/UPN STAGE UPBEAT PRESS TOURS On Jan. 18 and 19, CBS and UPN presented their latest programming plans and strategies to the national media at a very upbeat TV Critics Association Winter Press Tour at Universal City, CA. Leslie Moonves, CoPresident and Co-COO, Viacom and Chairman, CBS, is joined at the 2005 Winter Press Tour by Nancy Tellem (left) President, CBS Paramount Network Television Entertainment Group, and Nina Tassler. President, CBS Entertainment. CBS: At the opening executive session, Leslie Moonves, Co-President and Co-COO, Viacom and Chairman, CBS, told the gathering, "CBS continues to be a network on the roll. We've had an extraordinary, extraordinary year. Our ratings have been phenomenal. …. The prevailing theme this year is of great, great success." Noting that CBS is enjoying the benefits of top programming “in every genre," Moonves listed the historic number of recent Network (Continued on page 2) WE’VE GOT THE “NUMB3RS” CBS’s NUMB3RS is a ratings hit for the Network. Its special preview, following the AFC Championship Playoff Game on Sunday, January 23, was the highest rated and mostwatched debut of a new series this season, and the most-watched new drama debut since 1994 (averaging 24.9m viewers). NUMB3RS stars (l- And NUMB3RS kept the momenr) Judd Hirsch, David Krumholtz tum going in its first Friday regular and Rob Morrow. time period outing (January 28), when it dominated its 10:00-11:00 PM, ET time period in key demos and viewers -- posting CBS's best delivery in the hour with a regularly scheduled program in viewers since 9/30/94 and in A18-49 and A25-54 since 10/6/00. NUMB3RS also scored the best delivery for any regularly scheduled Friday 10:00-11:00 PM program in viewers and A25-54 since 4/4/03, and since 4/25/03 in A18-49. Plus, NUMB3RS notched the best delivery for a Friday regularly scheduled program on any network this season in viewers, A18-49 and A25-54. (Source: NTI) (CBS Press Tour, continued from page 1) "CBS continues to be a network on the roll. We've had an extraordinary, extraordinary year. Our ratings have been phenomenal. …. The prevailing theme this year is of great, great success." --- Leslie Moonves, Co-President and Co-COO, Viacom and Chairman, CBS. achievements, including winning the November ‘04 sweep in A18-49 for the first time since 1980, and Stars Ray Romano and Patricia Heaton answer questions from at midpoint in reporters during the EVERYBODY the ‘04-’05 sea- LOVES RAYMOND session of the CBS Winter 2005 Press Tour. son CBS is #1 in this demo for the first time in 17 years. He also reported that, season-to-date, CBS is maintaining its lead in A25-54, is ahead by a huge margin in total viewers and HH’s, has dominated Thursdays in viewers, A25-54 and A18-49, and has lowered its primetime median age by a year and a half. Moonves stressed that CBS’s primetime success stems from the fact that the Network is programming for the widest possible audience. "CBS will never become a narrowcaster," he promised. “We want everybody watching our shows, and big hits are watched by everybody.” He noted that CBS's triumphs are not confined to prime time: LATE SHOW With DAVID LETTERMAN is now in its most competitive position with "The Tonight Show" since 1994, THE EARLY SHOW is delivering CBS’s most viewers in the M-F 7-9:00 AM slot since 1998 and the Network’s highest W18-49 rating in the time period since 1997, and the CBS owned stations is the only network group to post increases among A18-49 and A25-54 in late local news. Moonves addressed at length the recently released Independent Review Panel report on 60 MINUTES WEDNESDAY, noting, "We are taking steps to set the record straight and to put CBS News on the right road to recovery. … It's been a very painful process for all of us involved with CBS News, but with this kind of challenge and this kind of change, (Continued on page 3) RED HOT CBS/UPN PROGRAMMING ON TAP FOR THE FEBRUARY SWEEP CBS: A month of special events, reality premieres and finales, and all-new episodes of CBS's comedies and dramas are on the primetime schedule for the February sweep. Headlining the lineup is the live broadcast from L.A. of THE 47TH ANNUAL GRAMMY AWARDS (Sunday, 2/13). In addition, the International supermonth's special events include a star, and Grammywinnning artist, DR. PHIL PRIMETIME SPEQueen Latifah will CIAL: ROMANCE RESCUE host and perform on (Tuesday, 2/15); STONE COLD, a CBS’s 2/13 live broadcast of THE new television movie starring Tom 47th ANNUAL GRAMMY AWARDS. Selleck and Mimi Rogers (Sunday, 2/20); a ONE DAY AT A TIME REUNION featuring the entire cast of the hit '70's-'80's comedy (Tuesday, 2/22), and THE GREATEST COMMERCIALS: SUPER BOWL VS. THE WORLD, hosted by Pat O'Brien and MTV’s Vanessa Minnillo (Friday, 2/4). Among the riveting CSI series will be a special 90-minute CSI: MIAMI on Monday, 2/21, while YES, DEAR will debut for its fifth season on Wednesday, 2/16. On the reality front, SURVIVOR: PALAU, which shakes up the game with new twists and turns, premieres Thursday, 2/17. On Tuesday, 2/8, THE AMAZING RACE 6 heads to the finish line, while racers on THE AMAZING RACE 7 will take off on Tuesday, 3/1. Guest starring in February in CBS series are Haylie Duff (JOAN OF ARCADIA), The Black Eyed Peas' Will. I. Am (JOAN OF ARCADIA), Kelly Hu (CSI: NY), Burt Reynolds (THE KING OF QUEENS), Bo Derek (STILL STANDING), Paul Sorvino and Sally Struthers (STILL STANDING), Neil Patrick Harris (NUMB3RS), David Eigenberg (JUDGING AMY) and Danica McKeller (NCIS), while THE EARLY SHOW’s Dave Price pops up in a primetime program every night during the week of Feb. 14. UPN: Highlighting UPN’s upcoming February sweep events will be the return of AMERICA'S NEXT TOP MODEL (cycle 4) on Wednesday, March 2 (8:00 PM, ET/PT), followed by the finale of the THE ROAD TO STARDOM (Continued on page 3) (CBS Winter Press Tour, continued from page 2) (UPN February sweep highlights, continued from page 2) great opportunities lie." He stressed the fact that, "Ninety nine percent of the stories we do are accurate. Ninety-nine percent of the people we have at CBS News are fair and do their job extremely professionally." And he reminded his audience that, “No organization should feel such things couldn't happen in their shops, and I think it's been a wake-up call for us and probably everybody in the news business.” Responding to a question about the CBS EVENING NEWS, Moonves said, “there are a lot of alternatives for us to deal with,” including the possibility of making changes to the broadcast’s format after anchor Dan Rather retires in March. WITH MISSY ELLIOTT. The sweep will also feature a one-hour special with the cycle 3 TOP MODEL girls on Tuesday, March 1. Plus, the mid-season comedy CUTS premieres Monday, February 14. Turning to the Network’s upcoming schedule, CBS Entertainment President Nina Tassler reported that between February 28 and March 28, CBS will air the five favorite EVERYBODY LOVES RAYMOND episodes selected by viewer votes on the Internet. RAYMOND’s half-hour May 16 finale will be preceded by an hour-long retrospective on the series. SURVIVOR: PALAU's twohour finale is set for Sunday, May 15 (8:00-10:00 PM, ET/PT), with a one-hour live reunion show to follow from the Ed Sullivan Theater in New York City. Plus, CBS has a “King”-size week of Elvis planned for the May sweep, including the four-hour ELVIS miniseries (May 8 and May 11), and a two-hour special, ELIVIS BY THE PRESLEYS (May 13).... Tassler also made a number of February sweep scheduling announcements (see sidebar on this page). CBS’s Press Tour featured panel sessions with the stars of EVERYBODY LOVES RAYMOND, NCIS, THE LATE LATE SHOW with CRAIG FERGUSON, NUMB3RS, and the "Hallmark Hall of Fame" presentation of THE MAGIC OF ORDINARY DAYS. In addition, David Poltrack, CBS Television EVP, Research and Planning, presented the most recent information on how viewers are adapting to the new television landscape. ****** UPN: In his Press Tour opening remarks, Leslie Moonves reviewed the success of UPN's strategy to create a top quality, five-day schedule that has much better flow from night to night and, most importantly, is geared towards the Network's female target audience. As a result, he pointed out, UPN's audience up significantly in women year-to-year, among other achievements. Guest stars appearing on UPN comeAMERICA'S dies, dramas and reality shows include NEXT TOP MODEL creator, R&B group New Edition and David executive proFaustino on ONE ON ONE; comedian ducer and host, Tyra Banks. Louie Anderson, MTV Veejay Quduus, music producers Jimmy Jam & Terry Lewis, and T.C. Carson and Erika Alexander reprising their roles from "Living Single" on HALF & HALF; Idris Elba and Mo’Nique (THE PARKERS) on GIRLFRIENDS; Rapper Warren G, tennis great Serena Williams, "American Idol" winner Fantasia and Toccara Jones (AMERICA'S NEXT TOP MODEL 2) on ALL OF US; and Vivica A. Fox, David Carradine, Daryl "Chill" Mitchell, Sharif Atkins and Yaya Johnson (AMERICA'S NEXT TOP MODEL 3) on EVE. Guest stars on UPN dramas include Anthony Anderson and Alyson Hannigan ("Buffy The Vampire Slayer") on VERONICA MARS, and Michael Warren, Randy Jackson ("American Idol"), Meagan Good and AMERICA'S NEXT TOP MODEL 3 winner Eva Pigford on KEVIN HILL. Moonves also reported that the scheduling strategy UPN has employed this season has been particularly successful on Wednesday’s, where the move of AMERICA'S NEXT TOP MODEL and KEVIN HILL has improved ratings by more than 120% Leslie Moonves, Copercent in A18-34 and President and Co-COO, Viacom and Chairman, almost 250% among W18CBS, with Dawn Ostroff, President, 34. "We've laid out a great Entertainment, UPN. foundation to go forward into the future," he said. "The building blocks for UPN are in place: stronger management, smarter scheduling, quality (Continued on page 4) (UPN Winter Press Tour, continued from page 3) "We've laid out a great foundation to go forward into the future. The building blocks for UPN are in place: stronger management, smarter scheduling, quality programming. We're all heading in the right direction, and we're very pleased with the results. … The network now has a clear strategy and is absolutely on the right track." join them as they embark on the next phase of their careers. Also, UPN announced that AMERICA'S NEXT TOP MODEL will return for a fourth cycle on Wednesday, March 2 (8:00-9:00 PM, ET/PT), and that cycles five and six have been picked up for the 2005-06 season. --- Leslie Moonves, Co-President and Co-COO, Viacom and Chairman, CBS. PROGRAMMING NOTES programming. We're all heading in the right direction, and we're very pleased with the results. … The network now has a clear strategy and is absolutely on the right track." In her remarks, Dawn Ostroff, President, Entertainment, UPN, reinforced Moonves' point that the current season has been a dramatic leap forward for UPN. "We raised the bar this fall in terms of the quality of our programming and our talent," she said. Ostroff went on to underscore UPN's ongoing goal to bring top talent such as Taye Diggs, Tyra Banks, Missy Elliott, Jenny McCarthy, Shannon Elizabeth and this year’s breakout star Kristen Bell to the Network. "By producing quality shows that appeal to our young adult audience, UPN has come a long way in a relatively short period," she said. "We've created a more cohesive schedule and strengthened our identity, and as a result, we've improved our performance, as you've heard, with young women." After showcasing UPN's February sweep schedule (see next week’s UPDATE for complete details), Ostroff noted that UPN's new comedy CUTS, a spin-off of Monday comedy ONE ON ONE starring Shannon Elizabeth and Marques Houston, will premiere Monday, Feb. 14 (8:309:00PM, ET/PT). Later in the year, the Network will premiere the comedy THE BAD GIRL'S GUIDE, inspired by the best-selling series of books created by Cameron Tuttle and starring Jenny McCarthy. Looking to summer, Ostroff previewed the new reality show R U THE GIRL WITH T-BOZ AND CHILLI, in which the remaining members of the Grammy-winning group TLC will offer a female performer the chance to NFL WINS FOR CBS: CBS Sports' coverage of the 2004-05 NFL regular and post-season earned a combined average national household rating/share of 11.1/24, which tied with the 2002-03 season as the highest results since the 1999-00 and 199899 seasons. CBS's NFL pre-game show, THE NFL TODAY, earned a combined national rating/share (3.3/9) that tied as the best overall average for the broadcast in the regular and post-season since the since the 1999-00 and 1998-99 seasons. ... The Network’s January 23 broadcast of the AFC Championship Game (New England vs. Pittsburgh) was the most-watched primetime broadcast so far this season (44.3 million viewers). It was also the highest rated AFC Championship Game since 1999, the second highest rated AFC Championship Game since the NFL returned to CBS in 1998 and had the highest average number of viewers for an AFC Championship Game since 1997. (Source: NTI) RISING AND SHINING: Since the re-launch of THE EARLY SHOW just over two years ago, the broadcast is up double-digits in A25-54, W25-54 and total viewers, and +9% in W18-49 compared to last year, season-to-date. So far in 2004-05, THE EARLY SHOW is averaging nearly three million viewers and is in CBS's best competitive position against the "Today" show in nine years in total viewers. Season-todate, in the M-F 7-9:00 AM slot, the program has posted CBS's best delivery in seven years in W18-49 and in six years in total viewers. (Source: NTI). (Continued on page 5) THE IDENTITIES OF THE 20 CASTAWAYS OF "SURVIVOR: PALAU" REVEALED SURVIVOR: PALAU castaways: back row, Angie Jakusz, Jonathan Libby, James Miller, Coby Archa, Ian Rosenberger, Jolanda Jones, Janu Tornell and Ibrehem Rahman; (middle row) Gregg Carey, Tom Westman, Kimberly Mullen, Stephenie Lagrossa, Bobby Jon Drinkard and Ashlee Ashby; (bottom row) Wanda Shirk, Williard Smith, Katie Gallagher, Caryn Groedel, Jeff Wilson and Jennifer Lyon. The identities of the 20 hopefuls competing on SURVIVOR: PALAU were unveiled on January 13 on THE EARLY SHOW. The castaways will begin as one group of 20, with three being sent home in the first episode when the tenth installment of the hit series premieres Thursday, February 17 (8:00-9:00 PM, ET/PT). SURVIVOR: PALAU takes place amid the 83 islands located just north of the equator in the remote waters of the Pacific The castaways for SURVIVOR: PALAU (in alphabetical order) are: Coby Archa, 32, hairstylist, Athens, TX; Ashlee Ashby, 22, student, Easley, SC; Gregg Carey, 28, business consultant, Chicago; Bobby Jon Drinkard, 27, waiter, Santa Monica, CA. (originally from Troy, AL.); Katie Gallagher, 29, advertising executive Merced, CA; Caryn Groedel, 46, civil rights attorney, Solon, OH (originally from Yonkers, NY); Angie Jakusz, 24, bartender, New Orleans; Jolanda Jones, 39, lawyer, Houston, TX; Stephenie LaGrossa, 25, pharmaceutical sales representative, Philadelphia, PA; Jonathan Libby, 23, sales and marketing, Dallas; Jennifer Lyon, 32, nanny, Encino, CA; James Miller, 33, steel worker, Mobile, AL; Kimberly Mullen, 25, graduate student, Huber Heights, OH; Ibrehem Rahman, 27, waiter, Birmingham, AL; Ian Rosenberger, 23, dolphin trainer, Key Largo, FL (originally from Ambridge, PA); Wanda Shirk, 55, English teacher, Ulysses, PA; Williard Smith, 57, lawyer, Bellevue, WA; Janu Tornell, 39, showgirl, Las Vegas ; Tom Westman, 41, firefighter, Sayville, NY; and Jeff Wilson, 21, personal trainer, Ventura, CA. (Programming Notes, continued from page 4) ANOTHER WINNING PARTNERSHIP: CBS and Mark Burnett, the duo that launched SURVIVOR as cultural phenomenon in the summer of 2000, are teaming up again -- this time to find the lead singer of the internationally renowned band INXS. The new Mark Burnett reality show -- UNTITLED ROCK STAR PROJECT (working title) -- will debut in the Summer of 2005 and combine the world of rock music with relationship-style unscripted drama, performance competition and a weekly contestant elimination. Each week will feature a performance competition, along with taped reality segments focusing on the relationships and conflicts that develop between the competitors living in a house in the Hollywood Hills. The winner will be determined by a combination of viewer participation, judges and INXS band members. And... Bob Barker, the Emmy Award-winning host of THE PRICE IS RIGHT, has agreed to continue to host the show in 2005-06, marking an unprecedented 34th season that he has assumed these duties. EYE ON PROMOTION To build the buzz for the 1/23 premiere of the new drama series NUMB3RS, the CBS Marketing Group had street teams out in force in NYC and L.A. distributing thousands of free New York State and California State lottery tickets to passerbys. We can’t say if any of the lottery ticket recipients were winners, but the NUMB3RS’ special premiere certainly hit the jackpot. UPDATE is published by The CBS Communications Group. Gil Schwartz, Executive Vice President. Richard Wien, Editor, (212) 975-5607 (N.Y.)