Patrick de Laive
Transcription
Patrick de Laive
Patrick de Laive Co-founder TNW @patrick The beginning Back to the Future 2006 98% Europe 1% America 280 1 6 attendees stage speakers 1.000 0 900 Social impressions Livestream viewers Heineken 1% Other NOW 74% Europe 17% 4% America Asia 20.000 7 300 attendees stages speakers 165.000.000 65.000 60.000 Social impressions Livestream viewers Heineken 3% Middle East 2% Other EVENTS TNW Conference 2008 - TheNextWeb.org 100,000 120,000 700,000 Unique visitors Pageviews Monthly Social Reach 35 5% Countries Mobile 82% Europe 11% 3% N. America Asia 2% S. America 0% Africa 2% Australia NOW 8,000,000 14,000,000 165,000.000 Unique visitors Pageviews Monthly Social Reach 196 55% Countries Mobile 30% Europe 42% 19% N. America Asia 4% S. America 2% Africa 3% Australia Coming up this Thursday: design update 45% faster EVENTS MEDIA TNW Conference TheNextWeb.com We need a strategy Research Who are we? Who is our audience? Continuously Connected • Active on multiple device platforms • Earn a higher than average income • Fixated on design and experience • Often prefer making purchases online Defined by Progress • Global travellers: business and pleasure • Fluent in social media, devices and more • Working with, in or around technology • Multi lingual, but fluent in English Future Focused • Engineers, creators, designers & leaders • Culturally conscious and well informed • Emancipated and aware of global issues • Eager, ambitious, driven and curious. Age Agnostic • Not just millennials (albeit the majority) • Also Gen X and Z • Tech is at their core Hello Generation T What we found was that our audience is not comprised of only millennials, babyboomers, Gen X, Y or Z… but rather everyone within those groups that has technology at the center of their existence. Enriching their life, their work and their future. We call them Generation T. There’s a large and growing group of people who have technology at the center of their existence. This is Generation T. Their need for information, data and personal connections is increasing. TNW is a tech-media company, with a focus on Generation T. Catering to Gen T Besides informing Gen T and bringing them together at our events, we can do more. 555.782.547 We need to be smarter to serve the best content to Gen T We are intelligent, but we need intelligence Turn content into data index.co HOW IT WORKS Tech Media Social Media Founders & Owners Natural Language Processing Machine Learning Algorithms Organised Data Global Network of Curators Verified Structured Data INDEX Index tracks 100k+ companies 100+ tech outlets 1000 articles per day 500M in funding every day EVENTS MEDIA TNW Conference TheNextWeb.com INTELLIGENCE index.co TQ EVENTS MEDIA TNW Conference TheNextWeb.com WORK SPACES INTELLIGENCE TQ index.co Generation T only 2016 Create a virtuous circle of awesomeness VIRTUOUS A W E S O M N E S S EVENTS MEDIA TNW Conference TheNextWeb.com WORK SPACES INTELLIGENCE TQ index.co OF C I R C L E . @Patrick [email protected] 555.782.547 “The majority of content published on the internet is simply ignored” moz.com There is hope #wearelucky “most people are wasting their time either producing poor content or failing to amplify it” moz.com “future proof publishers are great at creating content and amazing at amplifying and monetising it” Patrick de Laive creating content 85% human input 15% technology amplifying content 15% human input 85% technology monetising content human input technology “In order to survive and thrive publishers need to become tech companies” Patrick de Laive Don’t see technology as a necessary evil It’s your BFF @Patrick [email protected] TNW beliefs Thou shalt be focussed on Generation T Thou shallt be tech driven Thou shalt ask questions Thou shalt explore Thou shalt build Thou shalt monetise (multiple rev streams) Thou shalt enjoy the ride