CR Briefs - Liberty Global
Transcription
CR Briefs - Liberty Global
Issue 06 December 2009 CR Briefs IN THIS ISSUE UPC Rolls Out Green Set Top Boxes Page 1 VTR Offers Payment Cap Benefit for Unemployed Customers Page 1 UPC Romania Minds the Gap Page 2 Chile Speaks English Page 2 ‘Jump Over the Net, Child’- Internet Safety Clubs by UPC Hungary Page 2 Pramer Creates “Good TV Viewers” Page 2 UPC Joins Forces to Combat ‘Botnets’ Page 3 VTR’s Sustainability Report Wins Prize Page 3 Telenet: It’s All About Dialogue with Our Customers Page 3 Get Fit For Your Foundation Raises Over €12,000 Page 4 UPC Rolls Out ‘Green’ Set Top Boxes Sept 2009: UPC Broadband has announced the roll out of a new generation of energy efficient ‘green’ set-top boxes (STBs). The new STBs can consume an average of 5.5W and use less than 1W in stand-by mode. Deployment of the green boxes has started in Switzerland, Ireland and Poland and is planned for the Netherlands and other countries from Q4 2009 onwards. UPC is also addressing the energy consumption of existing STBs by deploying in 2010 a new ‘auto standby’ software that will enable boxes to go to auto stand-by after a period of inactivity. “UPC Broadband recognizes its role in helping the entertainment industry become more are taking a series of measures in our own network and facilities to reduce our carbon emissions. We are also helping our customers reduce their carbon Global’s Climate Challenge program, a company- footprint and realise financial savings” said Gene wide environmental program designed to reduce Musselman, President of UPC Broadband. carbon emissions. VTR Offers Payment Cap Benefit for Unemployed Customers Aug 2009: VTR has launched a new benefit called provides job-hunting tips, advice on how to write an effective CV, and links to job search sites. services to approximately EUR 2.00 per month for a maximum period of six months, regardless of Visit: www.vtrprotegido.cl subscription. Since the launch of the programme, the number of calls from La Segunda, a Chilean newspaper, and CR Headlines Page 6 VTR has also developed a website that customers. The plan caps the total cost of VTR UPC Romania Presents Digital Zoo Page 4 UPC Hungary’s Click On it Grandma! Receives International Recognition Page 6 VTR ‘Protegido’ that helps support its unemployed customers seeking to disconnect their Partner Spotlight Page 5 The ‘green’ STB is aligned with Liberty UPC Ireland Equips Rugby Teams in Developing Countries Page 4 The Joy of Reading on Minimax Page 5 ‘Green’ Set Top Box energy efficient. Together with our vendors, we services has dropped. VTR was also recognized by research company Adimark as one of five ‘Most Admired Companies’ in Chile for taking proactive steps in the current economic situation. “VTR’s services cannot be absent from the home when families need them most to keep in touch with their relatives, friends and acquaintances, to entertain themselves, to perform tasks and also to look for work.” says Mauricio Ramos CEO, VTR. VTR’s Cap Benefit for jobless customers CR Briefs UPC Romania Minds the Gap impossible goal. To help nurture young Chileans into bilingualism, Oct 2009: UPC Romania is VTR has purchased licenses for the innovative software called aiming to bridge the digital divide Mingoville,” announced Mauricio Ramos, VTR’s CEO, at the launch of by offering a free, basic internet the project. Mingoville is already used to teach English to more than subscription to all its TV and 800,000 children in 20 countries. At present only 20% of the Chilean telephony customers. Existing UPC population speaks English, which is often seen as a barrier in the subscribers can now access internet development of the country. without paying extra. The initiative is in line with Liberty Global’s ‘Jump Over the Net, Child’- Internet Safety Clubs by UPC Hungary vision of promoting digital inclusion through widening access, enhancing skills, and creating opportunities. UPC’s initiative has won praise from the Romanian Ministry of Communications and Information “Converting Chile into a bilingual country is not an Oct 2009: UPC Hungary together with the Budapest Cultural Centre (BCC) is teaching the Hungarian children to securely jump UPC Romania offers free internet Society. The project is closely aligned with the government’s initiative to install free internet access points across Romania by the end of this over hurdles of internet perils and browse the web in a safe and secure manner. The two organisations have recently launched ‘Jump Over the Net, Child’, a national network of clubs focussing on child internet safety. year. “We salute every initiative in the market that increases broadband internet usage in Romania. Nowadays, the internet represents a necessity, therefore broadband internet must not be a luxury, but a service available to everyone”, says Catalin Marinescu, President of the National Authority for Management and Regulation in Communications, Romania. Romania has one of the lowest internet usage ratios within the European countries. Chile Speaks English August 2009: VTR has launched, “Chile Speaks English,” a project to encourage and promote English language bilingualism among Chilean kids. ‘Chile Speaks English’, is a joint initiative between VTR, Fundación País Digital, and the Chilean Ministry of Education. The program aims to convert Chile into a bi-lingual country and in return promote socioeconomic development. Since its launch in August, over 300,000 kids signed-up for the programme. ‘Jump Over the Net, Child’- Internet Safety Clubs by UPC Hungary The programme aims to educate children about basic internet safety rules in an entertaining way. The club sessions based on teamwork and role play, cover topics like the protection of personal rights, the downsides of downloading, spam protection and secure chatting. UPC and BCC also organised a series of parties across 14 Hungarian cities to mark the launch of the programme. All participants of ‘Jump Over the Net, Child’ will receive a family e-safety toolkit, a fun guide on the safer use of internet, as well as a Virusbuster Internet Security Suite. Pramer Creates “Good TV Viewers” Oct 2009: Pramer, Liberty Global’s Argentinean-based content business, has recently launched “Create a Good TV Viewer” competition as part of its CR campaign ‘TV Goes to School. Mauricio Ramos, VTR CEO with Claudia Bobadilla, General Manager of Fundación País Digital and Agustín Edwards, President of Fundación País Digital Television and Society: the Need to Create Critical Viewers.’ The competition calls on kids aged 9-13 to submit ideas and guidelines for children to make them a “Good TV Viewer.” continued on next page... 2 Liberty Global Corporate Responsibility Update Issue 06 December 2009 CR Briefs This includes submitting ‘Ten UPC Joins Forces to Combat ‘Botnets’ Commandments’ of advice or suggestions to help kids choose August 2009: UPC Netherlands has joined forces with six other appropriate TV programming. internet service providers, BBNed, KPN, Online, Tele2, XS4ALL and The young participants are Ziggo, to collectively deal with ‘botnets’ - a collection of software also encouraged to creatively robots, or bots - that are often associated with malicious software. visualise their ideas on a poster. The seven internet providers will share knowledge and information about botnets, in cooperation with the Dutch regulator OPTA, “As part of the enabling speedier identification of infections as well as prevention television industry and society, of the spread of malicious software. we feel responsible to undertake proactive actions in creating a good TV viewer, especially become indispensable to many people. This agreement enables where children are involved,” us to take an important step in creating a safer digital world for says Alejandro Harrison, CEO of our collective clients”, said Yvonne Schers, Vice-President, Public PRAMER. “They are the future and we have to take part in the “The internet is of great social importance and has Affairs & General Counsel, UPC Netherlands. Botnets pose a major Pramer’s Good TV Viewer Project problem. Networks consisting of millions of computers are often process of raising awareness.” infected by viruses or ‘trojans’ and utilised by hackers to send spam messages or carry out cyber attacks. The projects will be judged by a distinguished panel from the television and education industry. Prizes will be awarded to the winning projects. VTR’s Sustainability Report Wins Prize Oct 2009: VTR had a very successful morning at the annual Best Sustainability Report Awards Ceremony on 8th October in Santiago, Chile, picking up the prize for ‘Best Description of Stakeholder Engagement’ for its 2009 Sustainability Report. The Acción RSE Best Sustainability Report Awards, which aim to stimulate, strengthen and reinforce the commitment of Chilean companies to fair, transparent and accurate corporate responsibility reporting, have been an annual fixture in the Chilean business calendar since 2006. VTR was selected to win the award by a multi stakeholder jury made up of 39 representatives from the private sector, government, NGOs, the media, consumers, and CR professionals. Maria Paz Epelman, VTR’s Vice President of Public Affairs and CSR (pictured), who collected the award, said ‘Our dialogue with stakeholders drives our sustainability strategy, programmes and initiatives and we strive to convey this clearly and imaginatively in our report – we are delighted that this has Maria Paz Epelman, VTR’s Vice President of Public Affairs and CSR, with the Award been recognised!’ Telenet: It’s All About Dialogue with Our Customers Oct 2009: Telenet has taken a step further in our passion for our work. Our blog posts will webcare by launching a blog to communicate reflect a natural link with our daily activities. directly with its various stakeholders, including We aim to give our customers an informal customers, current and prospective staff, view of Telenet and to communicate the issues journalists, and regulators. A mobile version of we face.” The blog will address a broad range the blog is also available. In addition, users can of issues including internet safety, staff use RSS feeds, Facebook and Twitter to keep motivation, and customer satisfaction. abreast with the latest developments at Telenet. Telenet’s Blog 3 Ronny Verhelst, Telenet Vice-President says, Twitter: http://twitter.com/telenetblogt “With the Telenet blog, we aim to demonstrate Facebook: www.facebook.com/telenetblogt Liberty Global Corporate Responsibility Update Issue 06 December 2009 CR Briefs Get Fit For Your Foundation Raises Over €12,000 UPC Ireland Equips Rugby Teams in Developing Countries Oct 2009: The Chello Foundation has raised over €12,000 through its Get Fit For Your Foundation campaign. Launched in April, Get Fit For Your Foundation, a series of employee sports events aimed at raising funds for AIDS orphans in sub-Saharan Africa, saw 50 employees participate in three major running events in London, Budapest and Amsterdam. Each participant had a fundraising goal, and the total amount raised was matched by Liberty Global. The Chello Foundation’s mission is to advance the education of AIDS orphans and children affected by HIV and AIDS in sub-Saharan Africa through educational scholarships. Irish Rugby Players Jerry Flannery & Alan Quinlan lending a hand to launch the UPC Rugby Kit Programme Sept 2009: UPC Ireland customers are equipping Irish rugby teams while helping players in developing countries. Customers accumulate points for their favourite rugby club and a club with 200 points receives a training kit from UPC. For every 10 kits UPC gives away, it also gives a kit to SOS/IRB Kit Aid, an organisation that strives to give less advantaged children in developing nations a chance to play rugby through collection and distribution of unused/unwanted kits from Ireland and the UK. Rhona Bradshaw, head of marketing at UPC, said: “We will work closely with the clubs. I believe we are sending out a powerful message that we are a longstanding supporter of sport and the Employees across UPC, Chellomedia and Liberty Global Get Fit for The Chello Foundation, Dam to Damloop, Amsterdam benefits for everyone involved. This move will forge deeper emotional connections with our consumers. It strengthens the grass roots clubs which nurture players who one day may represent their country.” UPC Romania Presents Digital Zoo Sept 2009: UPC Romania has launched Digital Zoo, a web portal for children and animal lovers to watch their favourite zoo animals online in real time. The project is run in partnership with Animal Planet and the Bucharest Zoo. The online zoo is a fly on the wall concept wherein UPC has placed cameras inside the zoo cages and broadcasts live footage accompanied by educational information about the various species, their characteristics and habitat. UPC’s Digital Zoo has been the talk of the town and has attracted high media interest and nearly 60,000 unique visitor since it’s launch. “The launch of the Digital Zoo extends upon UPC Romania’s commitment to provide educational programming on its platform. Digital Zoo is a good example of how we can utilise the internet both as an entertainment resource as well as an educational tool”, says Catalin Buliga, Core Network Operations Director, UPC Romania. The Digital Zoo by UPC Romania Visit Digital Zoo here: http://digitalzoo.kappa.ro View photo gallery: http://digitalzoo.kappa.ro/album_foto 4 Liberty Global Corporate Responsibility Update Issue 06 December 2009 In Depth The Joy of Reading on Minimax Partner Spotlight Sept 2009: Chello Central Europe together with the Hungarian Ministry of Education has launched an educational campaign, ‘Joy of Reading’, on About ANBPR: National Association of Librarians and Public its children’s channel, Minimax. The six month campaign aims to promote Libraries in Romania (ANBPR) is one of the official partners book reading habits amongst children and their parents. of Minimax’s Joy of Reading (JoR) programme. It is the largest organization of professional librarians in Romania and represents the profession at the national level. As a JoR partner, ANBPR facilitates and ensures effective implementation of the program across its network. “Through JoR, we are basically aiming to help children and their parents rediscover the traditional form of education i.e. simple book reading, plus promote the use of libraries. We are hoping to reconnect the young generation with books and assist in their intellectual and creative development”, says Ioana Crihana, Executive Director for ANBPR. www.anbpr.org.ro exchange their thoughts and opinions, thus promoting creativity and talent.” Joy of Reading video Minimax is a leading children’s channel with a target audience of 2-12 years old. Packed with high quality, non-violent Joy of Reading includes exciting programming and activities involving entertainment and educational programming, Minimax is broadcast quizzes and competitions. The initiative is divided into four themes Have through local feeds in Hungary, Czech Republic, Slovakia, Romania, you read it?, a series of 10 episodes with celebrities reading out stories Croatia, Serbia, Montenegro and Bosnia & Herzegovina. and talking about their favourite books; Adopt a book!, a campaign in cooperation with local libraries to encourage children to read and review books; How would you finish the story?, a celebrity starts a tale and primary schools children are asked to provide the ending; and finally, Your favourite book, a short film, encouraging primary school children to make short films based on their favourite books. All applications will be entered into a draw with the possibility to win exciting prizes plus the opportunity to have their films broadcast on air. “The aim of Minimax is to deliver values; with this initiative the channel would like to reintroduce children to the magical world of books. With the help of various competitions we aim at interactivity”, says Judit Jurecska, the channel manager of Minimax. “We would like to encourage children to read and at the same time, give them Joy of Reading poster an opportunity to share and 5 Liberty Global Corporate Responsibility Update Issue 06 December 2009 CR Briefs UPC Hungary’s Click On it Grandma! Receives International Recognition 5000th Net Granny to Graduate Soon! Sept 2009: UPC Hungary’s senior citizen e-inclusion programme, Click On It, Grandma (COIG), has received the “ACCESS-IT 2009 Good Practice” label in the ‘learning’ category of the International Access IT 2009 Competition held in London. The annual competition recognises e-Accessibility and Assistive Technology initiatives that promote usable, affordable solutions to enhance the lives of the disabled and elderly people. Very soon COIG will reach yet another milestone when its 5000th Net Granny graduates by the end of the year. Launched in 2006 by Budapest Cultural Centre, and sponsored by UPC, the COIG program has been a big success across Hungary. COIG offers a variety of 75 different courses through a 25 hour practice oriented e-learning curriculum. The program has recently been adapted for cross- Click On it Grandma! Receives International Recognition border territories with course launches in Ciuic UPC Hungary’s Click On It Grandma (Romania), and in Stúrovo international project has also kicked-off in October to introduce and Komarno (Slovakia) further Slovakian, Polish and Italian partners to the this fall. A new two-year COIG network. CR Headlines Oct 2009: Liberty Global has launched its fourth annual IN Heroes Awards 2009 and a chance to win up to EUR 5,000 for a charitable organisation. Oct 2009: UPC Austria is distributing 20,000 copies of the UPC Family e-Safety Toolkits to 270 primary schools across Vienna. Dec 2009: Liberty Global, UPC Broadband and Chellomedia employees in the Netherlands participated and helped to fundraise for cancer charities during Movember, an annual month-long celebration of the moustache, highlighting men’s health issues. The initiative raised more than EUR 15,000. Our CR Strategy Liberty Global recently established its Corporate Responsibility (CR) strategy for the years to come. The strategy focuses on seven issue areas. ‘Digital confidence’ lies at the heart: including everyone in the digital world. We also want people to feel safe and protected in the digital world, so we are ‘protecting minors’ and we are safeguarding our ‘customers’ privacy’ and the security of their data. Our responsibilities go beyond this; so we are also looking at how we can reduce our ‘environmental impact’ and building a ‘responsible supply chain’. And, we are focusing on ‘treating our employees well’ and ‘selling and marketing our products responsibly’. The Liberty Global Corporate Responsibility Update is a quarterly publication. For more information & feedback please email: [email protected] Editors: Asra Fareed, Bert Holtkamp, Hanne Wolf and Roy Sharone. 6 Liberty Global Corporate Responsibility Update Issue 06 December 2009