Untitled - Sarajevo Business Forum

Transcription

Client:
Ministry of Economy of the Central Bosnia Canton
Federation of Bosnia and Herzegovina
Contractor:
ENOVA d.o.o. Sarajevo
Photographs:
Mr. Jasmin Nuhić
Contents
Foreword......................................................................................................................................................................................5
Physical and geographic characteristics of Vlašić.............................................................................................9
Socio-geographic characteristics of Vlašić............................................................................................................19
Traffic and road infrastructure on Vlašić..................................................................................................................20
Skiing and snowboarding terrain capacity............................................................................................................23
Business strategy for tourism development of Vlašić and Travnik Municipality.............................57
Financial plan...........................................................................................................................................................................70
Destination management model...............................................................................................................................73
Concluding remarks............................................................................................................................................................89
Brochure - Vlašić Tourism Development Master Plan
Foreword
Dear Sir or Madam,
In the framework of its competences and liabilities and through a set of goals, measures, projects and programmes, the
Ministry of Economy of the Central Bosnia Canton, as the initiator of development, is striving to make this canton a more
promising, sustainable, and attractive location for foreign investments and above all make it recognised by the improved
life standard of its citizens. In order to enhance economic and social development, the Ministry of Economy of the Central
Bosnia Canton has determined several priority areas of action and intervention. The development of tourism and the
tourism offer are highly positioned on the list of priorities. Recognising the tourism potential of Travnik Municipality and
Vlašić Mt., the Ministry of Economy of the Central Bosnia Canton wishes to promote Travnik Municipality, Vlašić Mt., and
the mountain resort into an attractive tourism destination as one of the driving forces of economic development in this
region.
It is important to note that, thanks to its geostrategic position and natural resources, Travnik Municipality has developed
into a recognisable cultural-historic centre, which complements its tourism potential with the natural diversity of Vlašić Mt.,
where winter tourism is the most developed and which possesses the most prominent potentials and attracts the interest
of the majority of tourists.
However, despite the presence of numerous attractions, the current tourism offer of Vlašić Mt. and Travnik Municipality
does not meet all the tourism potentials of this area, due to insufficient development of tourism infrastructure and suprastructure, and the lack of a well-conceived tourism product as a whole, which represent the basis for further tourism
development and a high quality tourist experience in the area.
Based on the aforementioned, following the best international practice in drafting strategic tourism development
documents, the Ministry of Economy of the Central Bosnia Canton has, in cooperation with Travnik Municipality, developed
the Master Plan of Tourism Development in Vlašić and Travnik Municipality with 3D visualisation, in an attempt to ensure
long-term sustainable tourism development, improve the tourism infrastructure and supra-structure, as well as to create
new tourism products.
The Master Plan contains all the strategic and operative guidelines for tourism development in this area, and connects the
use of the space with the concept of tourism and economic development in general. The consultant for the preparation
of the Master Plan was a consortium consisting of: Enova d.o.o. Sarajevo, Institute for Tourism Zagreb and Bosna-S d.o.o.
Sarajevo.
Foreword
During the preparation of the Master Plan, workshops were organized in order to include stakeholders and individuals
in the preparation of the Master Plan. Hence, we wish to thank the stakeholders and individuals who contributed to the
preparation of the Master Plan by providing suggestions and opinions and making this document a valuable source of
information. Given the scope of the Master Plan, this promotional brochure was prepared in a short and concise form, as a
short version of the Master Plan, enriched with exclusive photos of Vlašić and Travnik.
The Master Plan represents a document for which we believe will serve for the welfare not only of the citizens of Travnik
Municipality, but of all citizens of the Central Bosnia Canton. In this regard, we invite all the members of the social
community to become actively involved and contribute to the process of the Master Plan implementation, in order to help
us implement its goals and development vision together.
This promotional brochure is intended for all of you, our future business partners and investors, to whom we offer the full
support and assistance of the Ministry of Economy of the Central Bosnia Canton and the Travnik Municipality.
We would like to invite you to cooperate with us and we warmly welcome you!
Sedžad Milanović,
Minister of Economy of the Central Bosnia Canton
Foreword
Physical and geographic characteristics of Vlašić
Geographic position of Vlašić
Vlašić Mountain is located in the central part of Bosnia and Herzegovina. It is located in the Central Bosnia Canton in the
northern part of Travnik Municipality. The Vlašić area totals 131 km2, which represents ¼ (24.75%) of the Travnik Municipality
territory. The summit of Vlašić Mt. is 1943 metres above sea level, while Vlašić Plateau is at 1300 metres above sea level.
According to geographic coordinates, Vlašić Mt. is located on 44o 14’ N and 17o 40’ E.
The northern border of Vlašić extends identically to the municipal boundary, with a southward deviation at the territory
of Krike settlement, while the eastern border is defined from north to south by cadastral boundaries of settlements Šišava
and Paklarevo, by the eastern end of the formation of Paklarska stijena, Brajkovica and Kajabaša plateaus. The southern
boundary extends from west to east and is defined by the regional road Vitovlje – Turbe, by northern edges of the building
regions of settlements Šešići, Đelilovac – Vlajsovići, Podkraj, Sečevo – Škulji – Đaci, Paklarevo, Ovčarevo, by local roads
between those settlements, and by Oraški Kik ridge to Kajabaša summit.
Geo-communication position of Vlašić
Given its central position, Vlašić Mt. represents an important intersection of traffic routes. Vlašić Mt. is equally distant from
the sea as well as from larger continental cities of neighbouring countries: Zagreb 380 km, Split 230 km, Belgrade 400 km,
as well as larger regional centres within Bosnia and Herzegovina: Banja Luka 180 km, Sarajevo 120 km, and Mostar 200 km,
while it is 28 km away from the City of Travnik. Moreover, the regional road R413: Travnik – Skender Vakuf – Banja Luka, leads
across Vlašić Mt.
The geo-communication position of Vlašić can be estimated as very favourable compared to the existing traffic matrix,
and it is especially favourable when compared to the potential for improvement – the redesign of regional and local
travel routes. Regional roads enable two-way and dual ring access to urban centres of Travnik and Turbe, and, at the same
time, they represent a direct link with the main road M5, part of the European route. This means that the Vlašić territory
is a favourable destination for Sarajevo (M17), Zagreb (M5, M16), and Split (M16). On the other hand, across Vitovlje, the
regional road R413 enables access from Banja Luka, Zagreb, etc.
Road communication with Sarajevo is realised via motorway and the main road. The construction of a two-lane expressway
is planned which will make the travel time from Sarajevo to Travnik and Vlašić one hour. The proximity of the Sarajevo
Airport enables the air communication of Vlašić with global centres.
Geomorphological characteristics and hypsometric
structure of Vlašić
Geomorphological diversity, a great variety of slopes with northern exposure, and a
rich variety of slopes (from under 20% to over 40%), represent the basis for determining
the suitability of Vlašić for allocating a larger number of terrain adapted and equipped
for different categories and types of skiing.
The central plateau is represented by slightly undulated terrain around Vitovlje
settlement as well as between Mudrike and Šišava (Babanovac) settlements. The high
plateau is represented by numerous peaks above 1600 m (Paljenik 1943 m, Pavo 1817 m,
Čavo 1807 m, Crni Vrh 1732 m, and further to east in extended scope Vlašićka Gromila
1919 m, Kapak 1752 m, Grčaj 1713 m and other). Southern peripheral formation, with
Galica Mt on southwest and south, represents a high front with a series of peaks over
1600 m. The western half of Galica, titled Knežnica, is especially articulated. Its parts
descend: northwards (Kragulj above Mudrika and Visovi), and merge with Galica and
end with slope Gora at the eastern end near Harambašina voda, westwards slopes
above Gostilja and Jusića Šlag; southwards in the form of steep slopes and spurs
Sažičke Strane, Lukića Kosa, Kaurinova Kosa, and a unique formation Paklarske stijene,
as rugged and impressive curtain, appears at the far southeast part of Galica, i.e. south
from central high plateau. Forests and pastures with katuni (temporary settlements for
livestock grazing on the mountains) alternately extend between Knežica and Galica.
Northern peripheral formation, with slopes, which descend towards the right side of
the watercourse of the Ugar River, intermittently steep, canyon-like, dredged, and only
at several places with accessible enlargement along the coast, mostly where tributary
Islamov potok, stream Ugrić, stream Tamara, and stream Pljačkovac pour into the Ugar
River. Formations of these slopes are arranged from west to east as follows: Omarak,
Tamara, Rustovi, Kruševo, Zbijeg, Solila, Oriške strane and Orlovača. Above are Sažičko
Polje, Katunišće and Ravna Planina. Larger slopes on the western bank of the Ugar River
are Markovac, Zečija kosa and Stojanovac. They are upstream from Čatić, i.e. east from
stream Markovac, and between are streams Markovac, Sustinovački potok, stream
Vranjevac, and stream Šantić.
11
Hydrographic characteristics of Vlašić Mt
Central, northern, and western parts of Vlašić belong to the upper basin of the Ugar
River, which pours into the Vrbas River downstream from Jajce.
Southern part of Vlašić (an area of over 30 km2) belongs to the Lašva River basin. A
small part, at the far east (over 10 km2 of area), drains into the Bila River and further
into the Lašva River. Accordingly, these parts of the area of Vlašić plateau belong to the
Bosna River basin. Further hierarchical sequence of belonging to basin areas, across
the rivers Vrbas and Bosna, are the rivers Sava, Danube, and finally the Black Sea Basin.
Since the Vlašić plateau is a karst area, it is scarce in surface waters.
The only constant surface watercourse is the Ugar River (with right tributaries of stream
Ugrić and stream Pljačkovac and left stream Lužnica and Dedića potok), which takes
the surface waters into the Vrbas River basin. The Ugar River springs at the far northeast
in the form of several small springs at between 1580 – 1600 metres above sea level and
one larger spring at about 1.5 km downstream along the Ugar River at 1327 metres
above sea level. Down the stream, the Ugar River falls steeply and enters a deep pass
between Imljan and Pougarje running through it all the way to the mouth of the Vrbas
River.
Along the spring of the Ugar River, the Vrbanja River spring zone is located at the north,
while springs of two larger tributaries of the Bila River are located at the east.
Apart from the aforementioned larger spring of the Ugar River, the covered territory
includes several smaller springs: spring Duga, spring Ugar, spring Ugrić, spring Santić,
spring Koritovac, spring Mrakića and Jaz, spring Biljke and Studenac, spring Pašinac.
Spring Santić is located at the southwest edge of the territory.
13
Climate characteristics of Vlašić
The general climate characteristics of Vlašić are sub-mountain climate that prevails in
sub-mountain areas and mountain climate on the mountain with annual overcast of
5.5. The number of days with precipitation increases with the increase of sea level – 64
days (Imljani). Snow cover in the mountain region can last up to 90 days. Mountain
regions are almost constantly windy (Imljani: 92.6%), and the usual wind direction
is opposite to the direction in the valleys. North and south winds (56%) prevail on
Vlašić (Imljani), which means that the relief does not have a big impact on the general
atmospheric circulation.
The average annual precipitation is 1418 mm, and the minimum is in January 77 mm,
while the maximum is in October 188 mm. Snowfalls were not recorded only during
winter months. Snow frequently stays in karst valleys and sheltered sides of mountains
even during June. Snowfalls are heavy, especially at the higher altitudes; therefore, out
of overall number of days with precipitation, the number of days with snowfalls is from
35 to 60, depending on the area’s altitude. The average height of snow cover is from
40 to 60 cm, and in average it stays over 90 days at altitudes over 1600 meters above
sea level.
Frost appears from the beginning of October to mid-April, and fog is frequent
sometimes posing a threat for cattle breeders and hikers.
Vlašić plateau is under the influence of mountain climate. Within this climate type,
secondary max precipitation is emphasised more clearly in the spring months in May
and June. Summer months are fresh and temperature is below 180 C, winters are cold
and temperature is below -30 C, while the annual average is 60 C.
The Vlašić area is fairly windy (only about 6-7% of calm). The main wind direction is
north – south and vice versa. The entire territory is relatively bright and considerably
more than 50% of the year is sunny. According to the overall number of average days
with snow cover of 30 cm, it can be stated that the average number of days for the
December – March period is 13.7 days with snow cover of 30 cm.
14
Biogeographic characteristics of Vlašić
Given the diverse terrain, differences in sea level, amount and form of precipitation,
exposure to wind, i.e. diverse living conditions and habitats in the mountain, the plant
life is very rich and diverse, especially the endemic plants (limited forms, greater or lesser
distribution). Vlašić belongs to the range of continental Dinaric Alps and is characterised
by widely distributed dark coniferous forests in mountain and subalpine belt all the
way up to 1700 metres above sea level. Prior to the anthropogenic influence above
the belt of dark coniferous forests at the peaks of Vlašić, the ecosystem of coniferous
thicket of juniper pine was developed, which is almost extinct today and turned into
an ecosystem of mountainous swards on limestone, or into mountainous swards on
acid soils. The vegetation of Vlašić, given its geographic, geologic, climate, and historic
circumstances and conditions, shows possesses horizontal and vertical diversity.
Of all coniferous species, the most widespread is spruce (Picea excelesa), while out of
deciduous species the most represented is beech (Fagus silvatica). Others are: maple,
ash, oak, hornbeam, etc. Low shrubs and bushes: hazel (Carylus avelana), Alpine rose
(Rosa pendulina), blackberry (Rubus hirsutus), etc. grow at places where forest shifts to
pasture zone and in the forest zone itself. Pasture vegetation occurs alongside forest
vegetation at 1000 metres and it gradually becomes more pronounced, while as of
1500 metres it predominates in the landscape. Matgrass (Nordus strictae) dominates
the mountain pastures. Many other ground floras, such as wild clover, fescue grass,
grow in forest regions in meadows and pastures. There are numerous endemic species
on Vlašić which deserve special attention and protection, because many of them are
very rare today and their survival is endangered because of the increasing environment
pollution and unplanned and uncontrolled construction, excessive gathering and
alike.
The following plant species live on Vlašić which are endemic, glacial relicts, or are used
as horticulture or medicinal species. Many of plants on Vlašić are curative, nectariferous,
and are widely applied in folk medicine. Moreover, there are many edible, inedible,
and poisonous mushrooms. For example, edible mushrooms include different sorts
of edible bolete, as well as puffball, parasol mushroom, chanterelle, milky caps, morel,
Caesar’s mushroom, saffron milk cap, St. George’s mushroom, green cracking Russula,
and others. Poisonous mushrooms include fly agaric, death cap, panther cap, elfin
saddles, and velvet milk cap.
17
Socio-geographic characteristics of Vlašić
Population, settlements, habitation, housing
infrastructure and construction on Vlašić
The villages on Vlašić are distributed mostly on slopes up to 700-1300 metres above
sea level. The most populated village is Gornji Korićani at 1280 meters. There are
temporary livestock settlements on Vlašić. These are summer lodgings characteristic
of mountain landscape called “kolibe” or “kućare” in Vlašić. They are made of stone and
wood combination with small bedrooms and rooms for cheese production. The rural
settlements are of dispersed type which used to be built out of solid material, stones,
while today these facilities are made of modern construction materials (brick, etc.).
In terms of working activities, in addition to traditional agriculture, primarily animal
husbandry, a large number of residents are employed in industry and civil engineering,
and more recently in catering and tourism. Such activities result in constant daily
migrations from villages to towns. According to typology, all statistically registered
villages on Vlašić are rural settlements. There are a total of 16 registered villages and
hamlets on Vlašić. Babanovac is a sport-recreational-tourist settlement, and consists
mostly of individual housing facilities – weekend cottages and apartments.
In 2012, the number of registered accommodation facilities (hotels, mountain lodges,
apartments, villas, and guest houses) on Vlašić amounted to 42. The share of beds
per type of accommodation facility in percentages in 2012 is shown in the following
chart.
Socio-geographic characteristics of Vlašić
19
Traffic and road infrastructure on Vlašić
Regional roads on Vlašić
The most important roads are the regional roads. The most significant roads are:
regional road R 413 Turbe – Vitovlje – Skender Vakuf with a branching road (on the
Hajdučka Kosa locality) to Babanovac. The 7.5 km branching road to Babanovac leads
via Mudrik. Most of traffic from Travnik – Vlašić plateau (Babanovac) takes place via this
road because it is of excellent quality, has favourable route elements and is paved. The
distance from Travnik to Babanovac via Turbe in this direction is 28 km. An extremely
favourable two-way access to Babanovac enables attractive round trips for tourists:
Travnik – Turbe – Gostilj – Mudrike – Babanovac – Galica – Travnik.
The regional road R 413 is the backbone for communicating with the neighbouring
municipalities of Skender Vakuf and further with Banja Luka and Croatia. The branching
road R 413b from Gostilja enables communication with the Municipality of Dobretići,
and further with Jajce, Bihać, and Croatia.
Local roads on Vlašić
Important serviceable local roads are: Galica – Devećani (mountain lodge) – Opaljenik
(Vlašić summit 1933 m and TV tower); Galica – M. Šantić (mountain lodge) – Kraljičina
voda locality, which joins the local road of Dub settlement (south-eastwards) – Ljuta
greda locality (north-eastwards), 18.76 km long; Vitovlje – Sažići – Gračani; Gostilj – Do
– Odžak – Vitovlje: Vitovlje – Dedići; Čogići – Mudrike – Drljevine; Prisoje locality on the
curve of the new regional road – Rakita – Vučjak (the locality on the old regional road);
Babanovac – Donja Šišava.
Other routes are in a very poor condition, rugged even for off-road vehicles. The most
significant ones are Babanovac – Ugar – Ćatići; Donja Šišava – Ćatići, Maglići – Golići
– Žilići. The lack of pedestrian infrastructure (pedestrian crossings, and other) is evident
in the entire territory of Vlašić plateau, which threatens pedestrian safety.
Traffic and road infrastructure on Vlašić
20
Skiing and snowboarding terrain capacity
Overview of the main parameters of Vlašić development
Based on the best global practice and International Planning Standards for medium-sized mountain destinations, the
Master Plan defines the average framework and guidelines for the development of Vlašić.
In order to provide guidelines for successful positioning of Vlašić on the tourism market, an analysis of weaknesses of
Vlašić Mt. as a ski centre was conducted. These limitations can help lead to quicker market positioning, differentiation and
identification of new options.
The Master Plan evaluates the existing state and compares it to the international standards.
An overview of the main parameters for the year 2012, compared with the guidelines of international planning standards,
is provided in the following table, together with the options described by the Master Plan.
Vlašić
2012
Guidelines
according to IPS
Gaps with regard
to IPS
Options according to the
Master Plan
cca. 50
180 -220
130 - 170
225,6
Slope length [km]
14
50 - 55
36 - 41
50,25
Average slope width [m]
35
35 - 40
0-5
30 - 60 (average 42,56m)
Total slope capacity (number of skiers)
2700
10000 - 12000
7300 - 9300
16551
Vertical transportation capacity [skier/h]
4300
28000 - 32000
23700 - 27700
35700
Vertical transportation capacity [millions
VTM/h]
1,07
6,5 - 7,5
5,5 - 6,5
11,97
Snowmaking
8%
75 - 80%
67 - 72%
75-80%
Beds in accommodation facilities
9469
7800 - 9400
-
22758
Parking for daily visitors
350
2100 - 2500
1750 - 2150
6324
Slope size [ha]
23
Existing ski-lifts, slopes, and other infrastructure on
Vlašić
The ski resorts on Vlašić currently have 7 ski-lifts, of which 2 are small ski lifts. Out of total
number of lifts, two are not in use. Overall current usable lift capacity is 4.300 skiers/h;
i.e. 819.800 VTM/h. Insufficient parking space on Vlašić represents a problem as well.
Cannons on Vlašić have been functional since the 2010/2011 ski season. Electrical
installations were placed on the entire central slope of the “Babanovac” ski-lift.
The “Babanovac” ski-lift is also equipped with lighting for night skiing which usually
starts (on Wednesday, Friday, Saturday) from 6:30 pm to 9:30 pm. A ski slope for Nordic
skiing on Vlašić is currently being built.
Potential ski-lifts, ski slopes and other infrastructure
on Vlašić
In addition to the existing 4 slopes and 5 ski-lifts, out of which 2 are currently not in
use, the Master Plan foresees the building of 34 new ski slopes which would altogether
make up app. 50 km of ski slopes, as well as 16 new ski-lifts which would serve the ski
slopes in the centre and amount to a total ski slope capacity of 16.551.
Ten areas are proposed intended for placing a parking space with a capacity of
6.324 parking spots. According to the Master Plan, the possible number of beds in
accommodation facilities on Vlašić is 22.758.
The land base analysis within the base areas of proposed ski-lifts and slopes has
shown that the achieved capacity exceeds the overall needs of the ski system for
accommodation capacity and stationary traffic (car parks).
These data indicate that the development of ski systems within the base areas proposed
in the Master Plan is practical from the point of view of defining both accommodation
capacities and parking capacities. Ski slope and ski-lift parameters per the localities are
provided below.
24
Babanovac Locality (B)
Finish line height
Altitude difference
3d/ gis length
(approx.)
Average width
Slope size
Average
inclination
Classification
Skier calibre
m
m
m
m
m
ha
%
Stand.
symbol
B1
1526
1230
296
1800
40
7,2
B2
1450
1230
220
1150
40
4,6
B3
1526
1230
296
1650
40
6,6
B4
1450
1330
120
650
40
B5
1290
1150
140
700
B6
1290
1150
140
650
Stand.
category
upper
beginner
upper
beginner
low
intermediate
upper
beginner
upper
beginner
upper
beginner
16,4
(max32)
19,3
(max32)
18,5
(max34)
blue
2,6
18,5
blue
40
2,8
20
blue
40
2,6
21,5
blue
blue
blue
Recommended
capacity
Start height
Name and
symbol
Recommended
density
Ski slopes
Ski slope parameters –Babanovac Locality (B)
Skiers/
ha
Skiers
45
324
45
207
30
198
45
117
45
126
45
117
Altitude difference
3d/ gis route
length (approx.)
Ski-lift capacity
Lift transport
intensity
Rope speed
Work hours
Vertical demand
Boarding
efficiency
Pause factor
m
m
m
m
skiers/ h
000
m/ s
0
m/day
%
%
skiers/
day
SL1
1230
1526
296
1000
2400
710,4
3
7
2237
90
90
1800
CCC
Arrival terminal
height
Name and
symbol
Lift
Departure station
height
Ski-lifts parameters –Babanovac Locality (B)
27
Markovac Locality (M)
Average width
Slope size
m
m
ha
M1
1526
1100
426
2100
40
8,4
M2
1526
1100
426
1650
60
9,9
M3
1526
1230
296
1600
60
9,6
M4
1526
1300
226
1000
40
4
M5
1526
1490
36
500
30
1,5
Recommended
capacity
3d/ gis length
(approx.)
m
Recommended
density
Altitude
difference
m
Skier calibre
Finish line height
m
Classification
Start height
Name and
symbol
Average
inclination
Ski slopes
Ski slope parameters –Markovac Locality (M)
%
Stand.
symbol
Stand.
category
Skiers/
ha
Skiers
red
intermediate
22
184
black
expert
7
69
black
expert
7
67
red
intermediate
22
88
black
beginner
55
82
20,3
(max33)
25,8
(max48)
18,5
(max65)
22,6
(max38)
7,2
Arrival terminal
height
Altitude
difference
3d/ gis
route length
(approx.)
Ski-lift capacity
Lift transport
intensity
Rope speed
Work hours
Vertical
demand
Boarding
efficiency
Pause factor
CCC
Name and
symbol
U1 (folding
threeseat lifts)
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
1100
1526
426
1550
2400
1022,4
5
7
7850
95
95
822
SL3
1320
1526
206
750
1300
267,8
3
7
4250
90
90
357
SL4
1300
1526
226
900
1400
316,4
3
7
4250
90
90
422
SL8
1488
1526
38
480
1200
45,6
3
7
750
80
80
272
Lift
Departure
station height
Ski-lifts parameters –Markovac Locality (M)
28
Pavo – Ugar Locality (P)
Average width
Slope size
m
m
ha
P1
1800
1100
700
2650
60
15,9
P2
1800
1100
700
2600
60
15,6
P3
1600
1490
110
700
30
2,1
P4
1800
1500
300
1400
40
5,6
Recommended
capacity
3d/ gis length
(approx.)
m
Recommended
density
Altitude difference
m
Skier calibre
Finish line height
m
Classification
Start height
Name and
symbol
Average
inclination
Ski slopes
Ski slope parameters –Pavo – Ugar Locality (P)
%
Stand.
symbol
Stand.
category
Skiers/
ha
Skiers
26
(max68)
26,9
(max55)
15,7
(max45)
black
expert
7
111
black
expert
7
109
45
94
21,4
blue
45
252
blue
upper
beginner
upper
beginner
Arrival terminal
height
Altitude difference
3d/ gis route length
(approx.)
Ski-lift capacity
Lift transport
intensity
Rope speed
Work hours
Vertical demand
Boarding efficiency
Pause factor
CCC
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
1100
1800
700
2450
2400
1680
5
7
8750
95
95
1212
SL5
1570
1800
230
1050
1200
276
3
7
8750
95
95
199
SL6
1508
1800
292
1300
1200
350,4
3
7
1500
90
90
1324
Lift
Departure station
height
Ski-lift parameters –Pavo – Ugar Locality (P)
Name and
symbol
U2 (folding
three-seat lifts)
31
Zečija Kosa Locality (ZK)
Ski slopes
Start height
Finish line height
Altitude difference
3d/ gis length
(approx.)
Average width
Slope size
Average inclination
Classification
Skier calibre
Recommended
density
Recommended
capacity
Ski slopes parameters – Locality Zečija Kosa (ZK)
Name and
symbol
m
m
m
m
m
ha
%
Stand.
symbol
Stand.
category
Skiers/ ha
Skiers
ZK1
1650
1160
490
1900
40
7,6
25,8
(max48)
red
upper
intermediate
15
114
ZK2
1650
1160
490
1750
40
7
28
(max55)
red
upper
intermediate
15
105
Arrival terminal height
Altitude difference
(approx.)
Ski-lift capacity
Lift transport intensity
Rope speed
Work hours
Vertical demand
Boarding efficiency
Pause factor
CCC
Name and
symbol
m
m
m
m
skiers/h
000
m/ s
0
m/
day
%
%
skiers/
day
SL7
1160
1650
490
1500
1200
588
3
7
6250
90
90
533
Lift
Departure station height
Ski-lifts parameters –Zečija Kosa Locality (ZK)
32
Harambašine Vode Locality (HV)
Since Harambašine Vode locality represents a link between the localities of Babanovac
– Zečija Kosa and Gostilj – Mudrike in the overall ski slopes system, it is recommended
that the ski-lift U3 (fixed three-seater) is replaced with a four- or six-seat cabin lift. With
regards to both the summer and winter tourism offer, this will enable the following:
• Transport of skiers from the primary stationary traffic area (1320 m) to Pavo (1800
m) would significantly relieve traffic at the Babanovac territory. Daily or weekend
skiers can use the indicated car parking with direct transport to the initial height
of Babanovac – Zečija Kosa ski system at opposite slopes of mountain massif. Thus,
undesired concentration of vehicles and skiers at the already congested locality of
Babanovac centre would be avoided;
• Skier transport from Babanovac – Zečija Kosa locality to Gostilj – Mudrike locality;
• Transport of extreme skiers, backcountry skiers and snowboarders;
• Transport of all target user categories in the summer period to Pavo (1800 m) where
the development of accompanying catering facilities in winter and summer should
be considered.
35
Galica Istok Locality (G)
Recommended density
Recommended capacity
19
blue
upper beginner
45
135
3
15
blue
upper beginner
45
135
m
m
m
m
m
ha
%
1490
1300
190
1100
30
3,3
G6
1490
1300
190
1000
30
G7
1470
1320
150
1000
30
Ski slopes
Name and
symbol
G5
Classification
3
Average inclination
148
Slope size
45
Average width
upper beginner
3d/ gis length (approx.)
Skiers
Altitude difference
Skiers/ ha
Finish line height
Stand. category
17,3
Stand.
symbol
blue
Start height
Skier calibre
Ski slope parameters – Galica Istok Locality (G)
G8
1470
1320
150
800
30
2,4
18,8
blue
upper beginner
45
108
G9
1440
1320
120
500
30
1,5
24
blue
upper beginner
45
67
G10
1440
1320
120
550
30
1,6
21,8
blue
upper beginner
45
74
Departure
station height
Arrival terminal
height
Altitude
difference
3d/ gis route
length (approx.)
Ski-lift capacity
Lift transport
intensity
Rope speed
Work hours
Vertical demand
Boarding
efficiency
Pause factor
CCC
Lift
Ski-lift parameters –Galica Istok Locality (G)
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
Name and
symbol
SL10
1300
1490
190
950
1200
228
3
7
1500
SL11
1320
1470
150
750
1200
180
3
7
1500
SL12
1320
1440
120
400
1200
144
3
7
1500
90
36
90
90
861
90
90
680
90
544
Galica Zapad Locality (G)
Ski slopes
Start height
Finish line height
Altitude difference
3d/ gis length
(approx.)
Average width
Slope size
Average inclination
Classification
Skier calibre
Recommended
density
Recommended
capacity
Ski slope parameters –Galica Zapad Locality (G)
Name and
symbol
m
m
m
m
m
ha
%
Stand.
symbol
Stand. category
Skiers/
ha
Skiers
G1
1485
1300
185
1200
30
3,6
15,4
blue
upper beginner
45
162
G2
1485
1300
185
1100
30
3,3
16,8
blue
upper beginner
45
148
G3
1500
1300
200
1600
30
4,8
12,5
blue
upper beginner
45
216
G4
1500
1300
200
1650
30
4,9
12,1
blue
upper beginner
45
222
Altitude difference
(approx.)
Ski-lift capacity
Rope speed
Work hours
Vertical demand
Boarding efficiency
Pause factor
CCC
Name and
symbol
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
SL9
1300
1485
185
1050
1200
222
3
7
1500
90
90
839
U6 (fixed threeseat lifts)
1300
1500
200
1500
1800
360
2,5
7
1500
90
90
1360
Lift
Departure station height
Ski-lift parameters –Galica Zapad Locality (G)
39
Knežica Locality (K)
Ski slopes
Start height
Finish line height
Altitude difference
3d/ gis length
(approx.)
Average width
Slope size
Average
inclination
Classification
Skier calibre
Recommended
density
Recommended
capacity
Ski slope parameters – Knežica Locality (K)
Name and
symbol
m
m
m
m
m
ha
%
Stand.
symbol
Stand.
category
Skiers/
ha
Skiers
K1
1454
1260
194
600
50
3
32
(max36)
red
intermediate
22
66
K2
1454
1260
194
600
50
3
32
(max39)
red
intermediate
22
66
K3
1600
1260
340
1800
40
7,2
18,9
blue
viši početni
45
324
K4
1600
1260
340
1800
40
7,2
18,9
blue
Viši početni
45
324
Arrival terminal
height
Altitude
difference
3d/ gis route
length (approx.)
Ski-lift capacity
Lift transport
intensity
Rope speed
Work hours
Vertical demand
Boarding
efficiency
Pause factor
CCC
Name and
symbol
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
SL13
1260
1454
194
520
1200
232,8
3
7
4250
90
90
310
U7
(fiksni
trosjed)
1260
1600
340
1600
1800
612
2,5
7
1500
90
90
2313
Lift
Departure station
height
Ski-lift parameters – Knežica Locality (K)
40
Mudrike Istok Locality (MU)
Ski slopes
Start height
Finish line height
Altitude
difference
3d/ gis length
(approx.)
Average width
Slope size
Average
inclination
Classification
Skier calibre
Recommended
density
Recommended
capacity
Ski slope parameters – Mudrike Istok Locality (MU)
Name and
symbol
m
m
m
m
m
ha
%
Stand.
symbol
Stand.
category
Skiers/
ha
Skiers
MU5
1610
1150
460
1600
60
9,6
28,8
(max81)
black
expert
7
67
MU6
1610
1150
460
1550
60
9,3
29,7
(max82)
black
expert
7
65
Arrival terminal
height
Altitude difference
(approx.)
Ski-lift capacity
Rope speed
Work hours
Vertical demand
Boarding efficiency
Pause factor
CCC
Name and
symbol
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
U9
(fixed threeseat
lifts)
1150
1610
460
1450
1800
828
2,5
7
8750
95
95
597
Lift
Departure station
height
Ski-lift parameters – Mudrike Istok Locality (MU)
43
Mudrike Zapad Locality (MU)
3d/ gis length
(approx.)
Average width
Slope size
Average inclination
m
m
m
ha
%
MU1
1600
1250
350
1300
40
5,2
MU2
1600
1250
350
1300
60
7,8
MU3
1600
1160
440
1100
60
6,6
MU4
1600
1160
440
1000
60
6,0
27
(max39)
26,9
(max62)
40
(max90)
44
(max83)
Recommended
capacity
Altitude difference
m
Recommended
density
Finish line height
m
Skier calibre
Start height
Name and
symbol
Classification
Ski slopes
Ski slope parameters – Mudrike Zapad Locality (MU)
Stand.
symbol
Stand.
category
Skiers/
ha
Skiers
red
intermediate
22
114
black
expert
7
54
black
expert
7
46
black
expert
7
42
Altitude difference
(approx.)
Ski-lift capacity
Rope speed
Work hours
Vertical demand
Boarding efficiency
Pause factor
CCC
Name and
symbol
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
SL14
1250
1600
350
1150
1400
490
3
7
6950
95
95
445
SL15
1160
1600
440
850
1400
616
3
7
8750
95
95
444
Lift
Departure station
height
Ski-lift parameters – Mudrike Zapad Locality (MU)
44
Gostilj Locality (GO)
Average width
Slope size
m
m
ha
GO1
1600
1150
450
1300
60
7,8
GO2
1600
1150
450
1200
60
7,2
GO3
1250
1000
250
1700
40
6,8
GO4
1250
1000
250
1600
40
6,4
Recommended
capacity
3d/ gis length
(approx.)
m
Recommended
density
Altitude difference
m
Skier calibre
Finish line height
m
Classification
Start height
Name and
symbol
Average
inclination
Ski slopes
Ski slope parameters – Gostilj Locality (GO)
%
Stand.
symbol
Stand.
category
Skiers/
ha
Skiers
black
expert
7
54
black
expert
7
50
red
intermediate
22
149
red
intermediate
22
140
34,6
(max50)
37,5
(max70)
14,7
(max35)
15,6
(max38)
Altitude
difference
3d/ gis route
length (approx.)
Ski-lift capacity
Lift transport
intensity
Rope speed
Work hours
Vertical demand
Boarding
efficiency
Pause factor
CCC
U8
(fixed threeseat lifts)
U10
(fixed threeseat lifts)
Arrival terminal
height
Name and
symbol
Departure
station height
Lift
Ski-lift parameters – Gostilj Locality (GO)
m
m
m
m
skiers/h
000
m/ s
0
m/day
%
%
skiers/
day
1000
1250
250
cca
1500
1800
450
2,5
7
4250
90
95
1150
1600
450
cca
1220
1800
810
2,5
7
8750
95
95
633
584
47
Mountain area conceptual plan
Ski resort construction phases
In order to meet the goals defined in the Master Plan, the project of the ski resort construction should be implemented
according to the following phases and per the following localities:
• Phase 1: Babanovac-Harambašine Vode locality for 6.941 skiers,
• Phase 2: Gostilj-Mudrike locality for 2.703 skiers,
• Phase 3: Knežnica-Galica Istok locality for 6.907 skiers.
The implementation of the proposed phases for building ski slopes on Vlašić would gradually increase the number of
potential skiers, i.e. the increase of CCC according to the following table:
Prikazmijenjanja KNK
Babanovac
Markovac
PavoUgar
Zečija
kosa
Galica
istok
Galica
zapad
Knežica
Mudrike
istok
Mudrike
zapad
Gostilj
1800
1873
2735
533
2085
2199
2623
597
889
1217
Phase 1: 6941
Phase 3: 6907
Phase 2: 2703
Phase 1+2: 9644
TOTAL VLAŠIĆ: Phase 1+2+3: 16551
Comfortable carrying capacity = the number of skiers who can use a certain ski-lift and slope system at any moment so to meet the maximum positive experience, ensure sufficient safety for each user,
and preserve the environment effectively.
49
Foothills conceptual plan
Decentralisation concept
In order to meet the planned vision of Vlašić development, it has been proposed
to retain and develop the Babanovac centre and develop a secondary centre in
Harambašine Vode. This concept opens the possibilities for the centre Harambašine
Vode to become the primary centre on Vlašić with numerous attractions in the
future, through development in phases, due to a favourable terrain for development,
disposition, insolation, access routes, and other benefits.
This concept represents the principle of planning ski centres in accordance with
international principles for dislocating the base area from ski slopes, based on which it
is possible to relieve these systems in terms of traffic, stationary traffic (car parks), and
accommodation capacity. This centre would serve as a link with other separated ski
systems such as Zečija Kosa, Pavo-Ugar, Markovac and Babanovac, with the help of the
U3 ski-lift which was proposed as a four- or six-seat cabin ski-lift.
51
Harambašine Vode Centre
Harambašine Vode centre is conceived as a synergy of attractions required for a unique
mountain experience for the visitors. The centre contains open areas such as the square,
the commercial and catering facilities, and accommodation capacities in the form of
residential housing and hotels, as well as the ski-lifts departure terminals, the cultural
facilities in form of galleries, exhibition pavilions and other accompanying facilities.
Within the newly planned Harambašine Vode centre, a diverse offer was created in
order to meet the needs of different users, all intended to leave a positive impression
on the users and visitors of the Vlašić ski centre so they visit the centre again.
The phased construction of the ski resort and the development of a secondary centre
would help to achieve decentralisation of the Vlašić ski centre with a diverse offer,
leading to enriching the tourism potentials and raising the competitiveness of Vlašić.
52
General infrastructure plan
The Master Plan defines the general infrastructure plan on Vlašić with regards to
transport (road) infrastructure, potable water supply, rainwater and sewage system,
watercourse regulation and control, municipal waste disposal, electricity supply and
renewable energy sources.
The phases of development of road infrastructure per the localities have been defined,
and the guidelines for in line with the estimated traffic load have been provided. The
need for drinking water was determined and the water supply principle was defined,
as well as the system and principle for wastewater and rainwater disposal. Protection of
settlements from high waters has been planned through the regulation of waterbeds
of watercourses flowing through the settlements in this area, where necessary.
The development of the power and telecommunication system on Vlašić has been
harmonized with the plans for demographic, economic, tourism and physical
development of Vlašić.
Due to the fact that Vlašić possesses significant potential for energy production from
renewable sources, such sources have been defined in line with the established hydro
and wind power, sun energy and biomass energy potentials.
55
Business strategy for tourism
development of Vlašić and Travnik
Municipality
Defining the vision and positioning of Vlašić and
Travnik Municipality
The vision of the future development of Vlašić and Travnik has been defined in an
attempt to portray the desired future of this area, i.e. to answer the question about
how we envision Vlašić and Travnik Municipality in approximately 10 years.
The vision of Vlašić and Travnik can be described as follows: there are two key areas
merging into one comprehensive, unique and well-connected destination - Vlašić
Mt, as an ecologically preserved “green” area, that offers many sports and recreational
options all year round, and the City of Travnik, as a “treasury” of rich culture-historic
values. The attractions complement one another and offer a rich tourist experience full
of various aspects including education, recreation, vacation, socialising, culture, sports,
and enjoying everything this region is able to offer in its “own” way.
The vision of the future development of Vlašić and Travnik, i.e. the overall territory of
Travnik Municipality, can be expressed as follows:
VLAŠIĆ is an area of preserved beauty and exquisite vistas, which gives balance and restores
energy.
THE CITY OF TRAVNIK is a multi-national city of culture and literature which feels the rhythm
of the past.
THE ENTIRE TERRITORY OF TRAVNIK MUNICIPALITY is a destination in which the unique
experience is based on autochthonous and “true” values appealing in their simplicity.
Business strategy for tourism development of Vlašić and Travnik Municipality
57
An import role in achieving the defined vision is played by key attributes of positioning
the destination, which should be communicated to the target groups, i.e. the potential
users of tourism products. The attributes of Vlašić and Travnik which need to be
emphasised and used as a basis for designing communication activities are:
• Attributes of positioning of Vlašić
• Vlašić is a modern and well-equipped ski resort for all age groups,
• Vlašić is a “green oasis” of peace which offers recreation in preserved forests and
glades,
• Vlašić is a destination which offers a variety of opportunities for strengthening the
body and the spirit.
• Attributes of positioning of Travnik
• Travnik is the birthplace of Nobel Prize laureate Ivo Andrić,
• Oriental-style houses, fountains, and towers in Travnik provide the experience of
the Ottoman architecture,
• Travnik is a multi-national city of culture.
• Attributes of positioning of the destination “Vlašić-Travnik”
• A visit during which affinities towards nature and culture can be merged in an
experience which restores the balance in the body and drives the spirit to
curiosity,
• “Vlašić-Travnik” destination offers true and preserved values which reflect the
“Travnik lifestyle”,
• “Vlašić-Travnik” destination offers cuisinary specialties.
The basic strategic determinant is using the cultural and natural resources of Vlašić and
Travnik Municipality in a manner as to ensure long-term benefits to today’s generation,
and leave it of the same qualities for future generations.
58
Tourism products development plan
In the development of tourism products on Vlašić and Travnik Municipality, the
main emphasis will be on special forms of tourism. Namely, the selection of vacation
destinations is largely motivated by different interests of potential visitors, while the
level of satisfaction with the tourism products and services is largely determined by
the quality of experience. In developing each tourism product on Vlašić and Travnik
Municipality, it should be taken into account that today’s tourists are relatively welleducated and informed and that they particularly appreciate the “different” and the
“original”. Therefore, each tourism product should tell its own story and encompass a
true experience.
An overview of the tourism products and their modalities for Vlašić and Travnik
Municipality is provided in the following table.
Products
Product modalities
Mountain tourism
- Winter
- Summer
Adventure tourism
- Adventure tourism of low intensity
- Adventure tourism of high intensity
Health tourism
- Wellness
- Psychophysical recuperation
- Climate health resorts
Cultural tourism
- Cultural heritage
- Life and work culture
Urban tourism
- Business segment activities
Each tourism product in the Master Plan contains a detailed description, researched
market trends, determined user profile, determined modalities, and the area covered
on Vlašić and the rest of Travnik Municipality, as well as possible product activities.
Moreover, a list of relevant projects that need to be implemented in order to develop
each tourism product has been prepared.
61
Competitiveness development plan for the tourist
destinations Vlašić and Travnik Municipality
In order to reach and maintain their market position, tourist destinations, faced with
constantly growing competitiveness, must continuously work on the quality of tourism
products and attend to specific qualities that stand out from the competitor. Therefore,
when considering the development of competitiveness of tourist destinations, it
is important to have in mind how much and to what extent tourism products are
relevant in the contemporary tourism market, i.e. how to ensure an eventful and a high
quality stay.
Hence, the Master Plan has defined a competitiveness development plan in
order to point out the necessary steps and measures necessary for improving the
competitiveness of Vlašić and Travnik as tourist destinations. The overall situation points
out the need for a systematic approach to improve the competitiveness of Vlašić and
Travnik Municipality, consisting of many associated phases:
Competitiveness development phases
Competitiveness of the City of Travnik and Vlašić Mt can be achieved by planning tourism
development, working in partnerships and recognizing tourism as a development
opportunity by all stakeholders.
62
Target markets
In defining the target markets, from the point of view of Vlašić and Travnik Municipality, the resources of the destination
and the profile of possible tourism product users have been taken into account. The geographic, demographic, and
psychographic segmentation variables were used in defining the potential target markets. An overview of the potential
target markets is provided below.
Target
market
Families
with
children
Target
market
Geographic
location
BiH
Croatia
Geographic
location
Demographic
characteristics
Psychographic characteristics
Young families
with children
up to 15 years
old, median and
high income
Want all in one place – peace, enjoying
the unspoiled nature, as well as exciting
experiences. They are looking for additional
attractions such as traditional activities and
fun attractions. In mountain destinations,
they are looking for increasingly popular
all inclusive accommodations.
Demographic
characteristics
Products
Mountain tourism
– winter and summer modality.
Health tourism
– wellness, climate health resorts.
Cultural tourism
– cultural heritage, life and work
culture.
Products
Mountain tourism
– winter and summer modality.
Baby
boomers
BiH
Croatia
Western
Europe
countries
Adventure tourism – low intensity.
Highly
educated, good
income, age
between 40 to
65 years
They travel several times a year, spend a
lot during travelling. They follow a healthy
diet and a healthy lifestyle. They expect
accommodation of good quality and stay
in hotels.
Health tourism
– wellness, psychophysical
recuperation, and climate health
resorts.
Cultural tourism
– cultural heritage, life and work
culture.
65
Target market
Geographic
location
Demographic
characteristics
Products
Mountain tourism
– summer modality.
“The new
third age of
life “ (+65)
BiH
Croatia
Western
Europe
countries
Target market
Geographic
location
Youth (Y
generation)
BiH
Croatia
Western
Europe
countries
Target market
School
groups
Geographic
location
BiH
Croatia
Men and
women, older
than 65, mostly
pensioners,
well-off
They are no longer tied by their children’s
needs and have the funds to travel. They
want to please themselves, they are active,
looking for stimulating travel (meeting new
cultures, etc.). They stay in hotels, looking for
high quality accommodation.
Demographic
characteristics
Youth, young
men and
women from 18
to 24, students,
financed by
their parents
Looking for exciting experiences, adrenaline
activities. In mountain destinations, they look
for fun attractions, especially after skiing, the
so-called après-ski. They look for cheaper,
apartment accommodations.
Demographic
characteristics
Primary and
secondary
school groups
They take one- and two-day classes in nature.
They engage in recreational and activities in
nature, getting acquainted with the cultural
heritage. They look for cheaper hotels or
hostels.
66
Health tourism
– wellness, climate health
resorts.
Cultural tourism
– cultural heritage, life and
work culture.
Products
Mountain tourism
–winter modality.
Adventure tourism
– low and high intensity.
Products
Mountain tourism
–summer modality.
Cultural tourism.
Target market
Geographic
location
Passionate
skiers
BiH
Croatia
Target market
Geographic
location
Demographic
characteristics
Primarily men,
women are less
represented, in
the age 25 to 45,
employed, high
income
Looking for additional attractions in the
ski slopes, especially adrenaline and fun
attractions. Accommodation, ski slopes, and
overall infrastructure of mountain area quality
are important to them. They are looking for
value in return or their money.
Demographic
characteristics
Products
Mountain tourism
–winter modality.
Products
Mountain tourism
Holidaymakers
BiH
Croatia
Different age
groups, from 18
to 65 years
Characterised by constant curiosity, i.e.
meeting new destinations and education.
The quality of destination infrastructure,
from catering to accommodation capacities,
is important to them.
– winter and summer
modality.
Adventure tourism – low and
high intensity.
Cultural tourism.
67
Communication activities
The communication activities strategy for Vlašić and Travnik Municipality is based on
using classic and contemporary promotional instruments, i.e., their synergic effects.
The plan is to develop promotional material which will suit with its concept and
content the contemporary consumer who seeks to be inspired at an emotional level,
to be well-informed, and to present information in such a way as to consistently send
a message on the specificity and particularity of staying on Vlašić and in Travnik.
When developing promotional materials for Vlašić and Travnik, it is very important to:
• Convey the vision of a destination
• Brochures should clearly convey the greatest “assets” of Vlašić and Travnik, i.e. the
reasons to visit this region
• Realise synergic effects
• All the materials should represent one integral “collection of materials” visually and
in terms of contents.
The proposed promotional materials and the promotional activities which should be
intensified in order to raise the quality of communication with the tourism market are:
• Expected promotional materials for Vlašić and Travnik
• Image/info brochure Vlašić
• Image/info brochure Travnik
• Ski map
• Tourist map of Vlašić
• Tourist map of Travnik Municipality
• Web sites of “Vlašić-Travnik”
• In case of promotional activities, the focus should be on:
• Public relations (relations with media, participating at fairs, special activities, internal
marketing),
• Info activities
• Internal marketing
69
Financial plan
An estimate of the total amount of investment required for all three development phases for building an expanded and
functionally modernised ski centre Vlašić is based on the typical costs of constructing/equipping ski centres of a similar
size and/or offer. Starting from the expected number of ski slopes, their carrying capacity, the characteristics of the planned
ski-lifts, i.e. the specific planned infrastructure and catering facilities, the total necessary investments in the ski centre Vlašić,
without the cost of developing project documentation, are estimated to approximately 77.2 million EUR.
Total required investments in Vlašić
Description
EUR
Ski-lifts
Ski slopes and snowmaking
Roads and parking
Vehicles and special equipment
Catering facilities along the ski slopes
Other (mountain infrastructure and business facilities)
39.081.500
24.292.700
840.000
2.605.000
8.032.500
2.338.672
TOTAL
77.190.372
Based on the assumption that the necessary facilities are built and an adequate tourism offer including different attractions
for visitors in both winter and summer is provided, it is expected that the ski centre Vlašić would generate app. 25.8
million EUR worth of annual revenues. A detailed estimate of revenues per year (given in current prices) is presented in the
following table.
REVENUES
(EUR)
Food and
beverages
Ski pass
Gear repair
Other
Total
revenue
EBIT
Financial plan
70
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
1.205.750
1.402.804
1.606.561
1.807.199
1.849.909
1.883.207
1.917.105
1.951.613
1.986.742
2.022.503
2.058.908
11.743.677
13.662.929
15.647.470
17.699.027
18.017.610
18.341.927
18.672.081
19.008.179
19.350.326
19.698.632
20.053.207
559.600
651.054
745.620
843.379
874.014
889.746
905.761
922.065
938.662
955.558
1.617.000
1.881.264
2.154.518
2.436.999
2.480.865
2.525.520
2.570.980
2.617.257
2.664.368
2.712.327
2.761.148
15.126.027
17.598.052
20.154.169
22.769.604
23.206.943
23.624.668
24.049.912
24.482.810
24.923.501
25.372.124
25.828.822
4.281.965
5.867.342
7.508.477
9.206.865
9.373.276
9.542.683
9.715.139
9.890.700
10.069.420
10.251.358
10.436.570
858.560
Based on the estimated revenue and project costs, as well as the overall necessary investments, it has been determined
(after discounting the forecasted free cash flow with weighted price of capital in the amount of 7.2%) that the current net
value of this project is 99.7 million EUR. The project’s internal rate of return is 20.3%.
The return of the overall investment of 77.1 million EUR would be in the 11th year of business, which renders this project
attractive for foreign creditors who may be motivated to accept funding, because its liquidity is ensured as a whole.
Financial plan
71
Destination management model
When it comes to potential and practicable tourism management models in Travnik
Municipality and Vlašić territory, the main challenges are posed by the significant
fragmentation of tourism offer, and the number of stakeholders in the tourism sector.
Due to this situation, no institution in Travnik Municipality can currently be identified
as placing tourism development as a priority, and at the same time possessing the
political and financial influence for initiating systematic and coordinated tourism
development.
Therefore, it is apparent that there is a need for establishing a new organisational
unit which would stimulate, coordinate and control tourism development in Travnik
Municipality. It could be stated that forming such organisation is a prerequisite for the
long-term, systematic, and coordinated tourism development in Travnik Municipality
and Vlašić. The Master Plan proposes two models for developing tourism at the
destination level:
1. Tourism Development Agency of Travnik Municipality
2. Tourism Council of Travnik Municipality
73
1. Tourism Development Agency of Travnik Municipality
This model introduces a new and independent budget institution, in charge of planning
and controlling tourism development within the territory of Travnik Municipality, with
a special emphasis on the implementation of the Master Plan recommendations.
The organisation structure of Tourism Development Agency:
The main advantages of this management model are:
The Tourism Development Agency of Travnik Municipality becomes the driver of
tourism activity within the territory of Travnik Municipality. The independence of
the Tourism Development Agency of Travnik Municipality includes a more efficient
decision-making process, a simpler consultative process, establishing clear lines of
responsibility and transparent control system in using collected funds.
74
2. Tourism Council of Travnik Municipality
This model involves the establishment of a new municipal body in charge of
operationalization of activities proposed in the Master Plan, i.e. in charge of the
implementation of specific projects and monitoring of their implementation. The
competences of the Tourism Council would include coordination of activities of all
stakeholders included in the tourism development of the Municipality. Members of
the Municipal Tourism Council would be the employees of already existing municipal
services of vital importance for tourism development. In this manner, the municipal
authorities could coordinate the tourism development of the municipality with the
development of other economic activities related to tourism (trade, catering, utilities,
environment protection, spatial planning, etc.).
Based on the advantages and the disadvantages of both proposed models, the
Master Plan recommends the establishment of the Tourism Development Agency of
Travnik Municipality. The establishment of this Agency would enable a critical mass of
experts dedicated to tourism development, which would bring tourism into the hub
of economic activities. Specific and measurable results in tourism development would
be accomplished in a very brief period, and professional standards in planning and
realisation of tourism products would be set.
76
Implementation plan
The implementation plan, i.e. the implementation of tourism development on Vlašić and Travnik Municipality, defines the
activities which should be carried out in order to meet the objectives defined by the Master Plan. Regardless of the fact
that the initial stimulus to tourism development needs to come from the public sector, primarily Travnik Municipality, a
large part of the responsibility lies on the private sector whose investment activities are crucial for effective development
of tourism products. In addition to the public and private sector, an important role will be played by citizens’ associations
which should include tourism development in their activities, i.e. create additional value of the tourism product of Vlašić
and Travnik Municipality.
Depending on the time necessary for implementation and organisational complexity, the activities which should be
implemented are classified in three groups:
1. Priority activities are those activities which should begin immediately after the adoption of the Master Plan by the
Municipality. Those are activities whose implementation is a prerequisite for the planned tourism development of Vlašić
and Travnik Municipality as a whole.
2. Medium-priority activities are those activities which should begin no later than one year from the day the Master Plan
is adopted by the Travnik Municipality, and mainly represent an upgrade of the priority activities. Nevertheless, project
activities in this group should be carried out in line with the possibilities and parallel to the activities of highest priority.
3. Low-priority activities are those activities which should begin no later than two years from the day the Master Plan
is adopted by the Travnik Municipality. This group of activities represents an upgrade of medium-priority activities, and
mostly refers to activities which can ensure added value to tourism with regards to competitors. All the activities within the
implementation plan should be carried out in such a way as to increase the possibilities for active and equal participation
of all social segments in tourism development.
In addition to the level of priority, individual activities, i.e. projects, are grouped according to their basic function:
• Projects in the function of improving destination experience,
• Projects in the function of organisation and education,
• Projects in the function of enhancing communication,
• Projects in the function of developing tourism products.
For each proposed project, the Master Plan indicates its basic objectives, describes specific proposed activities, indicates
the project implementers and potential partners, specifies the estimated project duration, and evaluates its priorities.
79
Projects in the function of improving destination experience
Mainly private
sector
Project name
Implementation priority
High
The City of Travnik spatial planning
x
Vlašić spatial planning
x
Medium
Enhancing tourism signalisation system
x
Raising the catering services quality
x
Low
Projects in the function of organisation and education
Project name
High
Establishing Tourism Council
x
Internal marketing
x
Educational and vocational training of tourism staff
x
Medium
Low
Projects in the function of enhancing communication
Project name
High
Medium
Drafting promotional material for attractions
x
Establishing a visitor centre on Vlašić and improving the
visitor centre in Travnik
x
80
Low
Projects in the function of developing tourism products
Project name
High
Medium
Low
Mountain tourism
Increase and development of ski capacities
x
Public and private sector
Building a ski park for children and beginners
x
Building a snowboard amusement park
x
Building a Nordic skiing slope
x
Defining a route for ski touring
x
Building a sledding slope with lift
x
Building an ice skating rink
x
Building attractions for staying outdoors
x
Building eco/ethno villages
x
Building and tagging theme walking trails
x
Building multi-functional sport hall and open sport
fields
x
Setting lookouts and feeding sites for wildlife
Project name
x
High
Medium
Low
Health tourism
Development of the “Wellness on Vlašić” project
x
Building wellness facilities
Developing a study on climate health resort on
Vlašić or in Korićani
x
x
83
Project name
High
Medium
Low
Adventure tourism
Building mountain and bike trails
x
Rehabilitation and adaptation of ski jumping hill
x
Placing a cable over the Ugar River
x
Organising locations for paragliding (Galica,
Korićani)
x
Building adrenaline sleds
x
Organising and tagging mountain trails and trails
for mountain biking
Project name
x
High
Urban tourism
Construction of a modern business hotel in the
centre of Travnik
84
x
Medium
Low
86
Project name
High
Medium
Low
Cultural tourism
Planning cultural heritage tours
x
Placing interpretation boards in front of the
main facilities at the territory of urban nucleus
of Travnik
x
Placing maps of Travnik Municipality and the
city plan of Travnik and plan of Vlašić with the
key locations within the municipality
x
Planning entrance landscaping and placing
materials intended for tourists at the fortress
Toričan, Batal’s grave and archaeological sites
in Turbe
x
Placing interactive boards for visiting the City
of Travnik
x
87
Concluding remarks
Areas within the recreational area of Vlašić Mt. intended to be transformed into a zone for building a decentralised ski
centre have been determined following analysis of the proposed ski systems, accommodation capacities, capacities for
stationary traffic and land for development. Retaining the primary centre Babanovac and developing a secondary centre
in the area of Harambašine Vode provides the possibility for making this centre a primary ski resort of Vlašić with numerous
attractions.
The construction of base areas, as well as ski systems and accompanying capacities within the Vlašić resort, is planned in
three phases:
• Localities Babanovac, Markovac, Pavo-Ugar and Zečija Kosa are planned within the primary construction phase,
• Localities Mudrike Istok, Mudrike Zapad and Gostilj are planned within the secondary phase,
• Localities Galica Istok, Galica Zapad and Knežicaare planned within tertiary phase.
The use of supra-structures, phased construction and the development of secondary centres allows for the decentralisation
of the ski centre Vlašić with diverse attractions within separated ski systems. From the newly-planned centre of Harambašine
Vode, the nucleus with all the necessary attractions for the ski resort, to separated systems for expert skiers and basic ski
trainings, a diverse offer has been created for meeting the needs of different resort users, in order to leave a positive
impression on the ski resort visitors. Moreover, a detailed cartography and Vlašić analysis has been prepared for this
purpose. The cartography includes the following maps: hydrological map, hypsometric maps, climate type’s map, map of
orientation, annual insolation map, insolation map for four seasons, soil composition map, biological cover map, geological
structure map, and map of analysis of altitude differences on Vlašić.
In order to ensure the tourism recognisability at the increasingly competitive tourism market, Travnik Municipality should
base its tourism development on the main advantages defined by the SWOT analysis, which are included in the tourism
development vision. If these advantages are used accordingly, they will ensure long-term sustainable and stable tourism
growth in Travnik and raising the quality of life of its citizens. However, it requires enhanced cooperation among all
stakeholders participating in tourism development, i.e. adequate destination management.
In order to meet the set vision of tourism development, a detailed implementation plan has been prepared, which includes
specific activities, i.e. projects grouped into numerous groups. Special focus is on the projects in the function of improving
the destination experience, projects in the function of organisation and education, projects in the function of enhancing
communication, and projects in the function of developing tourism products. Moreover, a detailed situation analysis has
been conducted in order to define the business strategy of tourism development of Vlašić and Travnik. The situation analysis
Concluding remarks
89
included identification and analysis of stakeholders, communication with stakeholders, and research of local and regional
potentials, analysis of social and economic information, identification and inventory of property in wider territory, analysis
of local and regional statistics of tourism sector, analysis of existing documentation on Vlašić and Travnik Municipality,
analysis of competitors’ products, analysis of international trends in tourism relevant for Vlašić and Travnik Municipality.
A separate financial plan for Vlašić has been prepared in the framework of the Master Plan of tourism development on
Vlašić and Travnik Municipality, including the evaluation of planned investments, the funding model, statement of credit
liabilities, planned market performance of the project, profit and loss and economic-financial project evaluation. The
integral part of the Master Plan is the elaboration of the destination management model, which includes a description and
organisational structure of the future tourism development agency to be in charge of tourism management.
Finally, the Master Plan meets the following three basic principles:
• Principles of sustainable development as the only acceptable development option,
• Quality in creating tourism products and services,
• Partner relations and cooperation of all stakeholders in private and public sector included in creating the tourism
product.
The Master Plan represents a strategic development document of a long-term character which should refer to a 10-year
period, and provides a conceptual framework for activities of all holders of economic and tourism policy within the territory
of Travnik Municipality. The consent of all holders of public authority and creators of economic and tourism policy in Travnik
Municipality is necessary for the successful operationalization of the Plan. Furthermore, the main determinants of this Plan
need to be accepted by the local population, particularly the population of the wider area of Vlašić, and other parts of the
municipality where more intensive tourism development is planned.
Concluding remarks
90
Bosnia and Herzegovina
Federation of Bosnia and Herzegovina
Central Bosnia Canton
Ministry of Economy
Address: Stanična 43, 72 270 Travnik
Phone: +387 (0)30 511 217
Fax: +387 (0)30 511 729
Web: www.sbk-ksb.gov.ba

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