FIFINANCE ET INVESTISSEMENT

2016 MEDIA KIT
UPDATED: SEPTEMBER 8, 2015
FI
FINANCE ET
INVESTISSEMENT
CANADA’S NEWS SOURCE
FOR FINANCIAL PROFESSIONALS
M U LT I P L AT FO R M O F F E R
PRINT &
DIGITAL
16 issues per year
READERSHIP
ET
FI FINANCE
INVESTISSEMENT
107,000
ET
FI FINANCE
INVESTISSEMENT
WEB SITE
UNIQUE VISITORS
PER MONTH
26,000
54,000
33,000
*Google Analytics – 3-month average - June 2015
831 subscribers
5,663 subscribers
ET
FI FINANCE
INVESTISSEMENT
1,305 subscribers
707 subscribers
Table
of Contents
Newspapers
Reader Survey Highlights.................................................................................. 4-5-6
Rate Card 2015 ..............................................................................................................7
Editorial Calendar ........................................................................................................ 8
Mechanical Requirements ......................................................................................... 9
SPECIAL PUBLICATIONS: ETF Guide and CRM 2 Guide ....................................10
Client Supplied Inserts .............................................................................................. 1 1
Belly Band Print Specifications ............................................................................... 12
Event Quebec’s Top 25 .............................................................................................. 13
Digital
Websites ...................................................................................................................14-15
Digital Opportunities ..................................................................................16-17-18-19
Digital Rates Card ......................................................................................................20
Brand Knowledge (Content Marketing) ........................................... 21-22-23
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 2
Newspaper
Printed versions
Launched in 1989, Investment Executive is Canada’s
newspaper for stockbrokers, mutual funds salespeople,
financial planners, personal bankers and other professionals
in the financial services business. We focus on those
professionals who sell financial products – stocks, bonds,
mutual funds, insurance, etc. – and what they
need to know to do a better job for their clients.
FI
FINANCE ET
INVESTISSEMENT
Finance et Investissement was launched in
November 1999 for French-speaking financial
professionals. Finance et Investissement reports on
the people, products, trends and technologies in
Canada’s financial services sector, with a focus on the
Quebec financial market. In addition to a strong news
component, our newspaper offers sales, marketing and
technology features that help advisors build their
businesses. The editorial team of Finance et Investissement is
based in Montreal in order to create content that are specific to
Quebec’s financial services community.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 3
Reader Survey
Highlights
1 of 3
ET
FI FINANCE
INVESTISSEMENT
Circulation (Dec. 2014): ............................................................... 41,653 .................................13,768
............................................................................. (+2,675 virtual) .......................... (+574 virtual)
Readers Per Copy: ................................................................................2.5 .........................................1.8
Total Readership: .......................................................................104,000 ...............................25,000
............................................................................. (+2,675 virtual) ................................(+574 virtual)
Average Time Spent Reading: ..................................................36 min. ............................... 36 min.
Gender: .......................................................................................Male: 72% .....................................62%
...............................Female: 28% .....................................38%
Average Age: ........................................................................................... 50 ......................................... 57
Education: Have University Degree .............................................93% .....................................88%
Average Household Income: ................................................ $178,000 .......................... $149,000
Average Networth: ................................................................ $786,000 ......................... $602,000
Percentage of Readers Who Sell
Financial Products: .............................................................................71% .....................................64%
Type of Products Sold:
• Mutual Funds: ...................................................................................87% .....................................88%
• Life Insurance: ..................................................................................72% .....................................52%
• Group Insurance: .............................................................................59% .....................................24%
• Securities: ..........................................................................................30% ......................................19%
Average Number of
Families Served: .................................................................................. 272 .......................................275
Managed Assets (Average): .......................................................$51.3M ...............................$35.3M
Source: Totum Research Inc., Study Readership 2013.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 4
Reader Survey
Highlights
• 2 of 3
Type of Firm
FI
Government Agency..................................................1%
Accounting Firm ........................................................2%
Credit Union ...............................................................4%
Mutual Fund Company .............................................5%
Insurance Company/Broker ...................................6%
Bank/Trust Company .............................................10%
Mutual Fund Broker ................................................. 11%
Insurance Company ................................................ 12%
Investment/Wealth management Firm .............. 13%
Financial Planning Firm .........................................14%
Investment Broker ..................................................15%
Other ............................................................................7%
FINANCE ET
INVESTISSEMENT
Law Firm/Notary Firm ............................................2%
Government Agency................................................2%
Mutual Fund Company ............................................2%
Accounting Firm .......................................................5%
Mutual Fund Broker .................................................7%
Insurance Company/Broker ..................................8%
Investment Dealer/Broker .....................................9%
Bank/Trust Company ............................................. 11%
Caisse/Credit Union ..............................................19%
Financial Planning Firm .......................................28%
Other ...........................................................................8%
Occupation
FI
Portfolio Manager/Analyst .....................................3%
Sr. Exec./Manager ....................................................3%
Branch Manager ........................................................5%
Mktg/PR/Corp. Affairs.............................................5%
Prof. (lawyer, acct, professor) ...............................5%
Mutual Fund Rep .......................................................6%
Insurance Rep ............................................................8%
Investment advisor.................................................19%
Financial planner.................................................... 32%
Other .......................................................................... 16%
FINANCE ET
INVESTISSEMENT
Personal Banker ........................................................1%
Portfolio Manager/Analyst ....................................2%
Mktg/PR/Corp. Affairs............................................3%
Branch Manager .......................................................4%
Sr. Exec./Manager ...................................................7%
Insurance Rep ......................................................... 12%
Prof. (lawyer, acct, professor) ............................ 13%
Mutual Fund Rep ....................................................14%
Financial Planner/Advisor ................................... 31%
Other ......................................................................... 12%
Source: Totum Research Inc., Study Readership 2013.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 5
Reader Survey
Highlights
• 3 of 3
Professional Designations
FI
CFP (Certified Financial Planner) ......................... 42%
CIM (Certified Investment Manager) .....................10%
PFP (Professional Financial Planner) ..................... 8%
CLU (Chartered Life Underwriter)........................... 8%
CA, CMA or CGA .............................................................7%
CHFC (Chartered Financial Consultant) ................ 4%
CFA (Chartered Financial Analyst).......................... 4%
RFP (Registered Financial Planner).........................3%
All others.......................................................................28%
None ...............................................................................30%
FINANCE ET
INVESTISSEMENT
CSF (Mutual Fund Representative) ....................43%
CSF (Financial Planner)......................................34%
CSF (Life Insurance Representative) .................32%
IIROC (Investment Advisor)................................ 13%
CSF (Group Insurance Representative) .............. 13%
CA, CMA or CGA .................................................8%
MBA .......................................................................8%
C. Adm. (Chartered Administrator) .....................5%
Lawyer / Notary.................................................5%
CFA (Chartered Financial Analyst) .......................3%
CSF (Scholarship Plan Representative).................1%
All others............................................................19%
None ......................................................................6%
Products licensed to sell
FI
FINANCE ET
INVESTISSEMENT
Mutual Funds ................................................... 87%
Mutual Funds ....................................................88%
Life Insurance ................................................. 72%
Life Insurance .................................................. 52%
Group Insurance ............................................. 60%
Group Insurance .............................................. 24%
Securities ......................................................... 30%
Securities .......................................................... 20%
Source: Totum Research Inc., Study Readership 2013.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 6
FI
FINANCE ET
INVESTISSEMENT
Gross Rate 2016
Effective October 1, 2015
4 Colour Display Rate
# of Insertions
1-5 x
6-12 x 13-16 x
>16x
Full Page ...................................$14,700 ........$13,875....... $13,005 ...... $12,230
3/5 Page ....................................$11,625 ........$10,985....... $10,375 .........$9,775
1/2 Page ................................... $10,405 ......... $9,830......... $9,225 ........ $8,660
2/5 Page ..................................... $8,925 ......... $8,405..........$7,930 .........$7,475
1/4 Page ..................................... $6,845 ......... $6,455......... $6,100 ........ $5,735
1/5 Page ..................................... $6,085 ......... $5,735......... $5,405 .........$5,100
1/10 Page ................................... $4,870 ......... $4,575.........$4,300 ........ $4,030
Centre Spread ......................... $35,545 ....... $33,285........$31,170 ...... $29,225
ET
FI FINANCE
INVESTISSEMENT
Full Page .................................... $8,590 ......... $8,075..........$7,515 ......... $7,045
3/5 Page ..................................... $6,790 ......... $6,405.........$6,005 .........$5,625
1/2 Page ..................................... $6,075 ......... $5,735......... $5,405 ......... $5,100
2/5 Page ..................................... $5,225 ......... $4,925.........$4,630 .........$4,330
1/4 Page ..................................... $4,020 ......... $3,785......... $3,570 .........$3,355
1/5 Page ..................................... $3,570 ......... $3,355......... $3,145 ......... $2,945
1/10 Page ................................... $2,875 ......... $2,705......... $2,550 .........$2,385
Centre Spread ..........................$21,010 ........ $19,745........$18,510 ........$17,315
• BLACK AND WHITE: IE: Deduct $2,000 from the display rates • FI: Deduct $1,300 from the display rates
• SPECIAL POSITIONS: Add 25-50%
• To qualify for the 16x rate or greater, advertiser must have at least
one insertion in 16 consecutive issues.
FULL PAGE
5 columns x 196 lines
9.5’’ x 14’’
3/5 PAGE
4 columns x 147 lines
7.5667’’ x 10.5’’
1/2 PAGE
5 columns x 98 lines
9.5’’ x 7’’
2/5 PAGE
5 columns x 79 lines
9.5’’ x 5.643’’
APPOINTMENT NOTICE WITH PHOTO (includes website):
CAREER
Investment Executive
Finance et Investissement
1-5 insertions
$19 per line
$12 per line
1/4 PAGE
5 columns x 49 lines
9.5’’ x 3.5’’
1/5 PAGE
5 columns x 40 lines
9.5’’ x 2.858’’
IE: $42 / line • FI: $27 / line
6-12 insertions
$17 per line
$11 per line
13-16 insertions
$16 per line
$9 per line
>16 insertions
$15 per line
$8 per line
BELLY BAND (supplied): $540 per thousand
SUPPLIED INSERTS
Size: 7’’ x 10’’ minimum to 10’’ x 14’’ maximum.
Sample required and subject to approval. Must be supplied to finished size.
Size of insert (supplied):
1 page (printed both sides) = $365 CPM • 4 pages = $400 CPM • 8 pages = $570 CPM • >8 pages = POR
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 7
Editorial Calendar
ET
FI FINANCE
INVESTISSEMENT
Month
Special Report
Special report
Dates
Space deadline: Nov. 21, 2014
Material deadline: Nov. 28, 2014
Distribution: Dec. 12, 2014
JANUARY
MID-JANUARY
1) Outlook 2015
1) Outlook 2015
Space deadline: Dec 23, 2014
Material deadline: Jan. 5, 2015
Distribution: Jan. 16, 2015
FEBRUARY
1) Report on the Nation
2) Pensions (Part 1)
1) Top 25 Most Influencial
People in Quebec’s
Financial Industry
Space deadline: Jan. 9, 2015
Material deadline: Jan. 16, 2015
Distribution: Jan. 30, 2015
MIDFEBRUARY
1) BYB Special: Dealing
with senior clients
1) Top 25:
Award Winning Ceremony
Space deadline: Jan. 23, 2015
Material deadline: Jan. 30, 2015
Distribution: Feb. 13, 2015
MARCH
1) Pensions (Part 2)
1) Planning for
business owners
Space deadline: Feb. 6, 2015
Material deadline: Feb. 13, 2015
Distribution: Feb. 27, 2015
APRIL
1) Regulators Report Card
2) Pensions (Part 3)
1) Regulators Report Card
Space deadline: March 6, 2015
Material deadline: March 13, 2015
Distribution: March 27, 2015
MAY
1) Brokerage Report Card
2) IE’s Guide to Exchange
Trades Funds
1) Brokerage Report Card
2) FI’s Guide des FNB
Space deadline: April 3, 2015
Material deadline: April 10, 2015
Distribution: April 24, 2015
JUNE
1) Dealers Report Card
2) BYB: Special Report
on Young Advisors
1) Multidisciplinary Advisor’s
Report Card (Top 11)
Space deadline: April 30, 2015
Material deadline: May 8, 2015
Distribution: May 22, 2015
JULY
1) Banks and Credits
Unions Report Card
AUGUST
1) Insurance Advisors
Report Card
SEPTEMBER
1) Advisors Report Card
2) Privacy: Series (1 of 3):
How advisors can protect
the personal info
of theirs clients
OCTOBER
1) Privacy Series (2 of 3)
2) CRM 2 Guide
1) Mutual Funds:
Review and Outlook
2) CRM 2 Guide
Space deadline: August 28, 2015
Material deadline: Sept. 4, 2015
Distribution: Sept. 18, 2015
MID-OCTOBER
1) Special Report on
Tax Planning
1) Special Report on
Tax Planning
Space deadline: Sept. 18, 2015
Material deadline: Sept. 25, 2015
Distribution: Oct. 9, 2015
NOVEMBER
1) Privacy Series (3 of 3)
MIDNOVEMBER
1) Special report on
retirement planning
DECEMBER
-Investment Executive’s
2015 Fund Manager
of the Year
Space deadline: May 29, 2015
Material deadline: June 5, 2015
Distribution: June 19, 2015
1) Insurance Report Card
Space deadline: July 3, 2015
Material deadline: July 10, 2015
Distribution: July 24, 2015
Space deadline: July 31, 2015
Material deadline: August 7, 2015
Distribution: August 21, 2015
Space deadline: Oct. 2, 2015
Material deadline: Oct. 9, 2015
Distribution: Oct. 23, 2015
1) Retirement Planning
Space deadline: Oct. 16, 2015
Material deadline: Oct. 23, 2015
Distribution: Nov. 6, 2015
Space deadline: Nov. 6, 2015
Material deadline: Nov. 13, 2015
Distribution: Nov. 27, 2015
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 8
Mechanical
Requirements
Advertising Unit
Printable Area
Full Page
Double-Page Spread
1/2 Page
1/4 Page
1/5 Page
2/5 Page
3/5 Page
3/5 Page Spread
1/10 Page
Cover Banner
9.5”
20”
9.5”
9.5”
9.5”
9.5”
7.5666”
16.1332”
3.6998”
5.6332”
x
x
x
x
x
x
x
x
x
x
14”
14”
7”
3.5”
2.8571”
5.6429”
10.5”
10.5”
3.5”
2.1429”
USING THE FREE AdDIRECT AD PORTAL
All ads must be delivered via Magazines Canada’s
AdDirect™ ad portal.
1)
Columns X lines
Log into Magazines Canada’s AdDirect™ Ad
Portal (https://addirect.sendmyad.com).
NOTE: A user account will have to be set up upon
the first visit.
2) Select the publisher/magazine you are advertising with.
Complete the relevant ad info, then click Upload.
5 columns
10 columns
5 columns
5 columns
5 columns
5 columns
4 columns
8 columns
2 columns
3 columns
x
x
x
x
x
x
x
x
x
x
196 lines
196 lines
98 lines
49 lines
40 lines
79 lines
147 lines
147 lines
49 lines
30 lines
REQUIRED MATERIAL FOR UPLOADING
•
•
•
The ad MUST be uploaded as a press-ready PDF-X-1a file.
Information on creating a proper PDF file is available on
the Magazines Canada website (www.magazinescanada.ca).
Ad Portal CANNOT accept TIFFITS or CT LW files, nor native
files such as Microsoft Word, QuarkXPress, or Adobe
InDesign, Photoshop or Illustrator.
Do not use Spot colours or RGB art. Keep all colours CMYK.
Keep any Black/Grey type as one-colour black (no four
colour black text).
3) Follow the onscreen preflight process.
4) Approve your ad.
AD PORTAL TECH SUPPORT
Cynthia Poirier • 514 643-2314 • [email protected]
Please do not forward ads to these contacts.
METHOD OF PRODUCTION
•
Finance et Investissement and Investment Executive are printed
web offset on 30 lb standard newsprint.
PRODUCTION INQUIRIES
Cynthia Poirier • 514 643-2314 • [email protected]
MAXIMUM Ink Density: 240%
Resolution: 240 ppi
Line Screen: 120 lpi
Model: CMYK (Process) Press Dot Gain: 30% to 33%
•
Folding and trimming are subject to variation.
•
Please adhere to the Live Area specifications as stated above.
•
No bleeds are utilized in this publication.
•
All material must adhere to SNAP standards.
•
IMPORTANT FONTS INFO: The following MINIMUM font criteria
is highly recommended for suitable print reproduction:
- B&W type: 9 pts / 4 colour type: 16 pts /Reverse type: 12 pts
- FI & IE are not responsible for reproduction of type sizes smaller
than those mentioned for thin, serif type.
- Avoid using any Composite fonts. If used please convert these
to Outlines before submitting.
INFORMATION
ET
FI FINANCE
INVESTISSEMENT
Attn: Josée Charette
1100, René-Lévesque Blvd. West
24th floor
Montreal, QC H3B 4X9
Phone: 514 392-9000
Fax: 514 392-4723
[email protected]
Attn: Irene Picanco
37 Front Street East, 2nd floor
Toronto, ON M5E 1B3
Phone: 416 847-5100 or
1-866-704-8047
Fax: 416 640-6164
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
•9
Special
Publication
Guide FNB
Présenté par FINANCE ET INVESTISSEMENT
DES
REPÉRER LE RISQUE
DE LIQUIDITÉ
DESTINÉ AUX PROFESSIONNELS DU PLACEMENT
ETF Guide
INVESTMENT EXECUTIVE’S
FONDS COMMUNS
DE FNB : PARCOURS
ACCIDENTÉ
ETF Guide
2015
May 2015
FOR FINANCIAL ADVISORS // 2014
ADDING VALUE
A NEW BREED
OF MANAGER
TO PORTFOLIOS
S’ORIENTER DANS UN MONDE
D’INNOVATIONS
CHARTING
NEW STRATEGIES
CRM2 Guide
INVESTMENT EXECUTIVE’S
FOR FINANCIAL ADVISORS // 2014
REINVENTING
THE CONVERSATION
DECODING
THE CLIENT
RELATIONSHIP MODEL,
PHASE 2
USING TECH
TO CONQUER
THE DATA
CLEARING
THE WAY
FOR CLIENTS
In the last few years, the marketplace for exchangetraded funds (ETFs) has exploded. ETFs have moved
far beyond the first simple products that mimicked
the performance of an index. Now there are many
varieties designed to give clients access to different
financial assets and industry sectors. This Special
Report is designed to help financial advisors navigate
this increasingly complicated landscape to find the
right investment strategies for their clients.
Print run:
IE: 48,000 • FI: 16,500
Page Rate
IE: $14,400 • FI: $8,420
CRM 2 Guide
October 2015
The Client Relationship Model, Phase Two (CRM 2),
will alter fundamentally the relationship among
advisors, their clients and their firms. This special
guide will give advisors and their firms a comprehensive overview of the sweeping changes coming under
what is a massive regulatory shift. The CRM 2 guide
will provide a detailed outline of specific requirements
under CRM 2, along with the appropriate dates; there
will also be a short review of the first phase of the
CRM, which is now completed.
Print run:
IE: 48,000 • FI: 16,500
Page Rate
IE: $14,400 • FI: $8,420
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 10
Inserts
Client Supplied Inserts
Specification Sheet
•
•
•
•
Maximum size: 10” x 14”
Minimum size: 7” x 10”*
Full Run total IE: 42,000**
Full Run total FI: 13,900**
(Please ask your rep. for confirmation)
Inserts are hand inserted therefore paper stock is to your discretion. Please note that our publications may be
folded at any time, so the use of stiff materials and/or cardboard is strongly discouraged (there also may be
additional charges for heavier stock).
Rates for inserts are based on weight. Please discuss plans of size and construction with your account manager
upon booking.
A sample is required and subject to approval. Samples can be sent to the attention of Sales Department
at 37 Front Street East, 2nd floor, Toronto, ON M5E 1B3. Samples should be sent as soon as possible.
All inserts must be supplied finished size.
Inserts are due at our mailing house on the material closing date. Please see our rate card for closing dates.
Inserts must be sent directly to our mailing house:
Harrison Mailing
817 Brock Rd, Unit 1
Pickering ON L1W 3L9
Attn: Stuart Sullivan
Phone: 905-420-1099
Fax (905) 420-9878
Toll Free: 1-800-663-6235
Please mark on all parts of the shipment: CLIENT NAME, PUBLICATION, ISSUE DATE, TOTAL NUMBER OF INSERTS
and SPECIAL INSTRUCTIONS (if required). Please also provide a proof of creative that indicates which side is face
up (even if it appears obvious).
If you have any questions, please contact the Sales Department:
MONTREAL: 514 392-4105 • [email protected]
TORONTO: 416 847-5100 • [email protected]
* Inserts that are smaller than the requested minimum have a higher chance of falling out of the paper. We are not responsible
for inserts that may fall out due to their small size.
** As of December 2014
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 11
Belly Band
Mechanical Requirements
Fold
Fold
Back Creative
Live area 9.75” wide x 4” high
1”
Front Creative
Live area 9.75” wide x 4” high
10.25”
Glue Flap
(white)
1”
4.5”
4”
10.75”
Please keep this area clear of text to allow us to adjust for newspaper thickness.
Supply material unfolded and printed with colour on one side only.
Allow for two folds in artwork as outlined above.
Note: Newspaper page counts fluctuate therefore, type area must be
no more than 9.75” x 4” to allow for variance in folding.
Please provide Finance et Investissement or Investment Executive
with sample prior to printing.
Stock: minimum 70 lb
Adhesive: not required
Maximum height: 4.5’’
Suggested width: 25’’
Ship to*:
Harrison Mailing
817 Brock Rd.
Unit 1
Pickering ON L1W 3L9
Attn: Stuart Sullivan / Michelle Patfield
1 800 663-6235
nd
Belly Ba
nd
Belly Ba
* Ensure shipment clearly indicates publication title and issue date.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 12
Top
25
The Quebec financial industry’s Top 25 recognizes 25 professionals who have made
their mark in the past year through their accomplishments and their influence in the
industry. The candidates must live in Quebec, and an organization may have more than
one candidate. All must work for a company whose mission is to amass, manage, or invest
financial assets. Professionals working in the public or semi-public sector, property and
casualty insurance, or regulation are not eligible. The winners will be chosen by a jury of
financial industry personalities and Finance et Investissement editors.
For Sponsorship opportunities, please contact your Account Manager.
These winners at the gala. Front row (left to right): Louis Vachon, René Hamel, Diane Giard, Martin Thibodeau,
André R. Chabot, Isabelle Hudon, Monique Gravel, Denis Berthiaume, Daniel Dupont et Steven Ross.
Second ro: Jean-Guy Desjardins, Sylvain Boulé, Stéphane Corriveau, Luc de la Durantaye, Réjean Robitaille,
Christiane Bergevin, Sylvain Brosseau, Jonathan Durocher and Charles Guay.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 13
Digital
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 14
INVESTMENTEXECUTIVE.COM
FINANCE-INVESTISSEMENT.COM
We offer:
Financial news that pertain to all industry stakeholders in regards
to products, compliance, regulation, law, business development,
special features and exclusive research, etc.
ET
FI FINANCE
INVESTISSEMENT
Monthly Unique Visitors: 54,000
Monthly Page Views:
267,000
33,000
143,000
Visitors read an average of two articles per visit.
Nearly 50% of visitors are loyal readers who access
our sites directly, rather than through the use of
a search engine.
*Google Analytics – Average of 3 months - June 2015
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 15
Web
Opportunities
(1 to 4)
1 Homepage Takeover
Leaderboard
Wallpaper
Big Box
2 Pushdown
(Available on IE only)
Pushdown
Téléphone
intelligent
Téléchargez
m.finance-investissement.com ou
m.investmentexecutive.com pour obtenir
l’accès aux nouvelles quotidiennes sur votre
BlackBerry ou sur votre iPhone.
Tarifs disponibles sur demande.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 16
Web
Opportunities
(2 to 4)
3 Catfish
4 Pre-roll
ET
FI FINANCE
INVESTISSEMENT
Catfish
5 Partners’ Place
6 In Text roll
Includes thumb nail and logo on front
page of investmentexecutive.com website;
up to 4 exclusive links to partner’s
website: (video, white paper, PowerPoint,
etc.); Leader Board, Big Box or double BB.
Contents on this section are provided
by sponsor.
(Available on investmentexecutive.com only)
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 17
Web
Opportunities
(3 to 4)
8 Mobile /
Tablet
7 Belly Band
Finance et investissement
and Investment executive
have their mobile sites.
You can target our visitors
via the mobile or
the tablet.
Formats
available:
Big box and
banner.
Belly Band
9 Webinar editorial
Investment Executive and Finance et Investissement host 60 minute webinars on relevant and
timely topics such as Taxes, RRSP Strategies, Social Media, Legal issues, etc.
Exclusive sponsorship opportunities available.
Webcasting or webinar (editorial decision)
Logo presence on all marketing materials,
which depending on lead time could include:
·
Print ads in the newspaper
·
Digital ads on website and daily/weekly newsletters
·
E-directs
Webinar / Webcast
$7,500 net
ET
FI FINANCE
INVESTISSEMENT
$5,000 net
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 18
Web
Opportunities
(4 to 4)
10 Newsletters
Daily e-newsletters contain the latest news
on the economy, financial markets, legal issues,
corporate news, products, insurance,
financial planning, etc.
investmentexecutive.com
The investmentexecutive.com daily newsletter has an
average of 19,500 subscribers.
The weekly e-newsletter readership has close to 14,000 subscribers.
finance-investissement.com
The daily finance-investissement.com newsletter
has an average of 8,500 subscribers.
The weekly e-newsletter has close to 8,000 subscribers.
11 Third Party E-mails
You can now send promotional emails featuring your products
and services to finance-investissement.com and
investmentexecutive.com subscribers lists.
Average number of mailings
Investment Executive: 11,500
Finance et Investissement: 6,000
12 Content Integration
and custom projects available.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 19
ET
FI FINANCE
INVESTISSEMENT
2016 Rate Card
Effective October 1, 2015 • Updated: August 31, 2015
All rates are in Canadian dollars and subject to change without notice.
For more information or for examples of the ads we have created, please contact us at your convenience.
Advertisement
Standard
Size
Website and
Mobile site
Size
CPM
• Leaderboard
• Bigbox
• Double Bigbox
728 x 90
300 x 250
300 x 600
$180
$180
$230
• Voken/ DHTML / Top Layer
• Catfish
Variable
1,000 x 60
• Belly Band
Rich
Media
Size
Homepage
1,000 x 250
}
IE: $7,500 /week
FI: $3,500 /week
IE: $9,180 /day
FI: $5,200 /day
• Preroll (IN text Roll) - 15 seconds
• Preroll (IN text Roll) - 30 seconds
$300
$300
RISING STAR (Available only on Investment Executive.com)
• Billboard and Push-down banner
$300
Investment Executive
3 Leaderboards, 3 big boxes, and/or wallpaper, Crossover banner, Belly Band
Finance et Investissement
3 Leaderboards, 2 big boxes, and/or wallpaper, Crossover banner, Belly Band
$9,180 /day
$5,200 /day
Newsletters
Investment Executive • 2 Leaderboards and 1 big box
The daily newsletter has an average of 19,500 subscribers.
The weekly e-newsletter readership has close to 14,000.
Including 3 sizes
Finance et Investissement • 3 Leaderboards
The daily newsletter has an average of 8,500 subscribers.
The weekly e-newsletter readership has an average of 8 000 subscribers.
Including 3 sizes
$200
$200
Third Party e-direct E-mail
Investment Executive
Average number of emails: 11,500
$500
Finance et Investissement
Average number of emails: 6,000
$500
Partners’ Place
Available on Investment Executive.com
$7,500 /month
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 20
Brand
Knowledge
Content Marketing
Le savoir de la Financière Sun Life
IMPLANTER LE RVER :
LA RÉALITÉ
DU TERRAIN
Quand il est question du régime volontaire
d’épargne-retraite, avez-vous l’impression
d’avancer en terrain inconnu ?
Si oui, c’est normal : le RVER est tout
nouveau et aucun conseiller ne peut prétendre posséder une longue expérience
concernant ce régime de retraite. Cependant, certains conseillers ont déjà rencontré
plusieurs clients et même, dans certains
cas, procédé à l’implantation du RVER
en entreprises.
C’est le cas de Stéphane Côté, conseiller
et directeur adjoint principal au Centre
Financière Sun Life de Québec. Son expérience peut vous aider à mieux vous préparer à rencontrer vos clients et à poser
les bonnes questions.
Des questions et des craintes
« J’ai d’ores et déjà rencontré beaucoup de
PME et j’ai constaté que les petites entreprises craignent souvent que le RVER
demande beaucoup d’administration »,
raconte Stéphane Côté.
Selon lui, la plupart des dirigeants de PME
rencontrés se posent des questions sur
l’admissibilité des employés au programme.
Ils veulent aussi savoir ce qui se passe si un
employé quitte l’entreprise, par exemple.
« Pour répondre à ces questions et calmer
les craintes, il faut bien connaître le produit
mais également les autres possibilités qui
s’offrent aux employeurs », dit-il, afin d’avoir
de bons arguments à leur présenter, à eux
ainsi qu’à leurs employés.
Comment aborder les employeurs
Au moment de présenter le RVER à un
employeur, il est utile de rappeler les objectifs du gouvernement et de la loi quant à
ce nouveau régime, indique M. Côté. Il faut
aussi expliquer que le régime a été conçu
pour que son implantation demeure la plus
simple et la plus facile possible. Ainsi, la
quantité de documents à remplir est minimale et tout se fait sur Internet.
Les employés gèrent également euxmêmes leur dossier en ligne. Chaque participant est responsable de choisir le type
de fonds qu’il préfère parmi ceux qui sont
offerts, l’employeur n’a donc pas à s’en
occuper. Et si l’employé omet de faire ce
choix, un fonds par défaut lui sera attribué.
Selon l’expert, le principal message pour
les employeurs est que le RVER sert d’abord
l’intérêt de leurs employés, mais aussi leur
propre intérêt.
« L’épargne fait partie d’une bonne santé
financière. Non seulement le RVER est un
éveil à l’épargne mais, pour l’employeur
qui décide de cotiser, il s’agit aussi d’un
excellent outil de rétention de ses employés », dit Stéphane Côté.
De plus, dépendamment du fournisseur
choisi, il est possible d’offrir aux employés
que vous rencontrez des sessions d’information qui leur expliqueront quels sont les
avantages de l’épargne dans la gestion de
leurs finances.
Il note aussi que les patrons qu’il a rencontrés ne souhaitent pas que le RVER devienne un « compte en banque », dans
lequel l’employé pige quand il a besoin
d’argent.
Si vous faites face à ce type de préoccupations, vous pouvez rassurer vos clients
en leur expliquant que bien que seulement
les cotisations de l’employeur soient immobilisées dans le RVER, et non celles des employés, il n’est pas avantageux de piger
dans ses cotisations à tout moment, car au
final, on sera imposé sur ces sommes retirées.
Ouvrir la discussion avec les employés
Comme vous le faites avec les employeurs,
vous devez expliquer la raison d’être du
programme aux employés, qui sont d’ailleurs un autre public dont il faut tenir
compte et qu’il ne faut pas négliger. Voici
les avantages du RVER pour eux :
• Un employé peut continuer à contribuer
au RVER même s’il quitte son emploi
ou encore choisir de transférer son
ancien RVER dans celui de son nouvel employeur ;
• les frais de gestion sont bas, la loi décrit
d’ailleurs le RVER comme un régime à
faible coût ;
• Les cotisations sont retenues sur la paie,
ce qui facilite l’épargne et donne droit
tout de suite aux déductions fiscales ;
• Les participants peuvent choisir les placements dans lesquels leur épargne sera
investie, sans que cela soit trop compliqué, parce que les options sont tout de
même limitées, justement pour faciliter
cette sélection. En effet, le RVER offre
une option cycle de vie et de trois à cinq
autres options supplémentaires ;
• Le régime est volontaire, ce qui fait qu’un
employé peut décider de ne pas participer au RVER ; s’il y participe, une option
par défaut lui est offerte, mais il peut
également décider de choisir d’autres
options de placement et décider du
montant de ses cotisations.
De plus, ajoute Stéphane Côté, il faut
expliquer aux employés qu’il est facile
de s’inscrire au RVER, de choisir ses
placements et de suivre leur évolution
par la suite, grâce à leur dossier en ligne.
« L’ÉPARGNE FAIT
PARTIE D’UNE
BONNE SANTÉ
FINANCIÈRE. NON
SEULEMENT LE
RVER EST UN ÉVEIL
À L’ÉPARGNE MAIS,
POUR L’EMPLOYEUR
QUI DÉCIDE
DE COTISER, IL
S’AGIT AUSSI D’UN
EXCELLENT OUTIL
DE RÉTENTION DE
SES EMPLOYÉS ».
- Stéphane Côté, conseiller et
directeur adjoint principal au
Centre Financière Sun Life de Québec
Ce que les conseillers y gagnent
Si le RVER n’est pas le produit
d’épargne le plus avantageux à court
terme pour vous, le travail effectué aura
un impact positif sur l’avenir.
« Comme les gens auront déjà eu une
première expérience d’épargne en
milieu de travail, il sera peut-être plus
facile de progresser vers une discussion
liée à la retraite et à la planification de
leurs finances. »
Le savoir de ABC
s u n l i f e . c a / RV E R
Le RVER est une excellente occasion
de participer à l’éducation financière
des employés. « Et ça permet de donner une valeur ajoutée à nos services
et de se positionner dès maintenant
auprès d’eux. »
« Il faut voir au-delà du RVER et proposer une solution d’ensemble aux entreprises que nous rencontrons. L’approche globale prend ici tout son
sens », conclut Stéphane Côté.
Le savoir d’entreprise, un espace de partage d’expertise consacré à la communauté d’affaires
ITAQUE SAM EXCEATQUIS IDIST
Offerte par :
ABC
[email protected]
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 21
Brand
Knowledge
What?
A content marketing product:
Content marketing lets organizations share their expertise with a target audience, improving their future sales
potential. That’s why Investment Group offers organizations the Brand Knowledge product.
Why?
The advantages of content marketing with Investment Group:
• Get high quality marketing content production
Investment Group has a team specializing in producing multiplatform marketing content aimed at the business
community (article, white paper, video, computer graphics, webcasting, webinar).
• Integrate your marketing content to Investment Group’s practical platforms
Various platforms are available to suit the desired coverage of your marketing content.
• Investment Group gives you access to a very high qualified audience
Reach advisors and other professionals in the financial services business in Canada.
How?
Content marketing process:
• The client shares their expertise on a specific topic and positions itself as a thought leader.
• This content does not include any advertising or promotional messages. The aim is to establish the expert’s credibility
and relevance.
• The client must complete a briefing paper, outlining the expertise/subject to be addressed in the content along with
references to studies, list of experts and contact info of persons for content purposes. Consultation, interview,
copywriting, and editing are handled by the B2B team at Investment Group.
• The publisher approves the subject and the tone of the content. Advertiser guides the production of the marketing
content, whether written material or video, and approves it before it is released.
• A graph or illustration can be produced based on the advertiser’s brand color, or the advertiser can submit a photo
or image to accompany the content. In either case, the publisher and the advertiser must approve the image to be used.
• The advertiser owns all rights to the content and can use it as it sees fit.
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 22
Brand
Knowledge
Rates 2015-2016
FI
Print
FULL-PAGE RECTO in client’s choice of section
to suit message:
$ 19 110 net
FINANCE ET
INVESTISSEMENT
$ 11 170 net
Online
·
·
·
·
·
·
Content production
Creation of advertiser page in “Business Knowledge” section
Complete ad wallpaper with leaderboard and big box on
advertiser’s page and articles (3 months)
Promotion of content on website pages’ “Business Knowledge»
module (above the fold)
Promotion of content in newsletters (1 newsletter/item)
Promotion of content on social media
(1 Twitter and LinkedIn post/item)
Investmentexecutive.com
1 item ....................$ 1 2 ,600
2 items ................$ 2 1 ,000
3 items ................$ 30,000
finance-investissement.com
1 item ...................................................... $ 7,150
2 items .............................................. $ 12,000
3 items ............................................... $ 17,000
Webcast or webinar
•
•
•
Quarter-page print spread
Client’s choice of weekly e-newsletter
One (1) e-blast before event
Webinar:
Webcast:
$ 15,000 net
$ 18,000 net
$ 10,000 net
$ 14,000 net
TORONTO: [email protected] • MONTREAL: [email protected] • USA: [email protected]
• 23
FI
FINANCE ET
INVESTISSEMENT
MONTREAL
1100 René-Lévesque Blvd West, 24th floor
Montreal (Quebec) H3B 4X9
Phone: 514-392-4105 • 1 800 361-5479
Fax: 514-392-2068
Email: [email protected]
TORONTO
37 Front St East, 2nd floor
Toronto, ON M5E 1B3
Phone: 416-847-5100 • 1 866 704-8047
Fax: 416-360-8846
Email: [email protected]
USA
Dicomm New York
350 Fifth Avenue, 59th Floor
Empire State Building
New York, NY 10118
USA
Phone: 646-536-7206
Email: [email protected]
[email protected]
MEDIA
GROUPE FINANCE