helping brands stand out

HELPING BRANDS STAND OUT
Influencing the purchase of our
partners’ brands through integrated
sales and marketing solutions.
Ever-changing retail environment
meets ever-evolving brand solutions.
We’re all aware the way consumers shop is changing, and
as it changes, so does the role Acosta plays in growing CPG
brands. Our goal at Acosta is to lead the way for our clients,
helping their brands evolve during these challenging times.
Our goal at Acosta is to lead
the way for our clients, helping
their brands evolve during
these challenging times.
With a truly integrated sales and marketing approach, we can
help build strong customer relationships at headquarters,
deliver effective brand objectives in-store and market to
consumers throughout the entire decision-making process.
Our combination of strategic shopper-based insights,
extensive reach, essential expertise, brand experience, and
thought leadership moves more products out of stores and
into consumers’ hands.
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The Acosta Difference
At Acosta, we make it easy for our clients to focus on building world-class brands.
Our 35,000 highly experienced associates work daily to drive innovation and
+ Proactive leadership
insight, create and execute flawless plans, and secure coverage.
+ Industry expertise
+ Trusted partnership
This combination of expertise, extensive reach and broad portfolio of trusted CPG
+ Extensive reach
brands all adds up to enhance shopper engagement and optimize sales for our
+ Strategic advice
clients and customers alike. It’s what makes us a powerful in-store resource with
+ Robust insight
an invaluable perspective. A perspective that translates into exceptional brand
building — and higher return on investment (ROI) for all our clients.
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Food and Non-Food Channels
At Acosta, we utilize our decades of experience and leadership in each unique channel to create
customized retailer plans for each brand. We’re in tune with consumers’ needs and the reasons consumers
shop at different stores. That’s why a shelving strategy designed for a grocery store most likely won’t work
in a convenience store or a mass merchandiser or a commissary. Furthermore, channels such as foodservice
have an increasing number of variables and require a specific approach for distributors, brands and
operators. Knowing all of this helps us understand the unique dynamic across each and every channel.
We utilize our decades of experience
and leadership in each unique channel
Offering comprehensive services across all channels:
+ Club
+ Foodservice
+ Natural/Specialty
to create customized retailer plans for
+ Convenience
+ Grocery
+ Telecom
each brand.
+ Drug
+ Home Improvement
+ Value
+ E-Commerce
+ Mass Merchandise
+ Electronics
+ Military
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Three Areas of Sales Growth
Millions of Possibilities
Acosta drives sales and brand equity for consumer product manufacturers by building strong
customer alignment, activating brands in-store and marketing to shoppers along the entire path
to purchase. With coverage spanning multiple channels and representing a majority of CPG sales,
we customize our wide range of services to perfectly fit each environment.
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Customer alignment
+ Collaborative business planning
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In-store brand activation
+ Continuity services
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Shopper engagement
+ Purchase design
+ Space management solutions
+ Category resets
+ Retail marketing
+ Insights and analytics
+ Customized in-store solutions
+ Digital/mobile
+ Business process solutions
+ Special projects
+ Experiential marketing
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Customer Alignment
Building strategic selling objectives based
on robust insights and key relationships.
Acosta’s strong customer alignment at headquarters, combined with our in-depth knowledge
of both categories and retailers, enables us to influence category management decisions at the
right time. By working with our clients to create robust positioning platforms, we can maximize
product access, deliver flawless execution and drive profitable results.
The result of our go-to-market business model? We can better operate as a strategic partner
and help our clients achieve superior results.
Our customer alignment services include:
+ Collaborative business planning
+ Space management solutions
+ Insights and analytics
+ Business process solutions
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In-store Brand Activation
Activating brands at retail through
reach, innovation and expertise.
Acosta’s flexible and customized approach to retail solutions allows us to deliver faster speed-to-shelf for new
items, correct out-of-stocks and voids more quickly, and gain greater distribution of existing products. We
also provide keen insight into retail store activities through advanced technology and tools such as our data
warehouse, iQubed, which enables 24/7 visibility to uncover the greatest opportunities for success.
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Our four in-store brand activation areas:
Continuity services
With a team dedicated solely to continuity coverage, Acosta ensures that our clients’ products have
maximum visibility at all times. Our retail specialists maintain our clients’ products within stores, sell
against merchandising events, correct voids, introduce new items, and guarantee shelf standards.
Category resets
When it comes to category resets, our teams understand the importance of planogram compliance
and timely execution and work tirelessly to exceed operational expectations.
Customized in-store solutions
Acosta offers customized support to provide clients with a highly efficient way to address project work
that delivers results within the manufacturers’ and retailers’ time frame.
Special projects
Our skilled merchandising teams help with compliance audits, complex stocking, seasonal work,
and quality control.
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Shopper Engagement
Engaging shoppers with innovative marketing solutions.
Through a robust, fully-integrated marketing approach, Acosta Mosaic Group helps clients gain new
consumers while generating loyalty from existing ones in this complex, ever-changing retail world.
From retail events and community experiences to assisted selling and online social media extensions,
we surround the shopper at every touch point on the path to purchase.
Retail marketing
Digital/Mobile
Experiential marketing
+ Design consistency
+ Digital path to purchase
+ Publicity events
+ Brand identity and package design
+ Web and mobile development
+ Sampling
+ Deconstruction
+ Social media integration
+ Mobile tours
+ Shopper/customer marketing
+ Digital brand ambassadors
+ Sponsorships
We surround the shopper at every
touch point on the path to purchase.
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The retail landscape is being shaped by increasingly complex
operational, financial and brand models. At Acosta, we’re here
to help you address and manage these “retail realities” and
make your brand stand above the rest.
acosta.com
904-281-9800
6600 Corporate Center Parkway
Jacksonville, FL 32216
© Copyright 2013, Acosta, Inc. All Rights Reserved.