Strategic Focus Area – Implementation Road-map
Transcription
Strategic Focus Area – Implementation Road-map
Miramichi a city with pride, progress and potential ••• Strategic Focus Areas - Implementation Roadmap Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Leader/ Department/ Measure/ Time Frame Role Owner Partners Target Economic Development - Strengthening our economic base by diversifying and building upon our competitive strengths to create a positive environment for business investment GOAL E1: Facilitate creation and expansion of business E1.1 Establish a clear process for all development. a. Establish a City development Lead committee City Manager b. Develop a mandate, success metrics, and communication plan E1.2 Implement initiatives to attract new business and expansion of existing business Economic Development, Regional Service Commission, Engineering, Public Works, Outside agencies, Chamber of Commerce, Downtowns, etc a. Formal committee established a. October 2014 b. Implement b. January 2015 communication plan Update and communicate Developer Guidelines Lead Engineering Economic Development, Updated Regional Service Commission, developed guidelines Engineering, Public Works, Outside agencies, Chamber of Commerce, Downtowns, etc March 2015 Implement selected parts of the 2010 Business Retention and Expansion program that relate to city Lead Economic Development Invest NB, Municipal tax base PNB Economic Development, increased by 2% DFAIT, CBDC, DPSETL, ACOA annually Annual review One-on-one meeting with 20 businesses from the economic base annually Develop marketing materials to showcase and promote our community assets 2 Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Time Frame Lead Economic Development Tourism Multicultural Association Provincial/ Federal Departments New business start ups Ongoing Partner Economic Development Chamber of Commerce, DowntownS Miramichi a. Business directory updated a. September 2014, Annual update Update asset map and maximize search capability Identify retail gaps Spring 2015 Complete regional retail gap analysis Clarify opportunities for market segmentation January 2016 Explore incentives to encourage growth (eg, industrial parks, strategic plan, tax incentives, land assembly) E1.3 Diversify the economic base Attract new business and investors Encourage immigrant investment Encourage local entrepreneurship and innovation E1.4 Respond to retail market demand of our region Update business directory Create a City retail development strategy including product/ service selection, accommodation and access flexibility December 2016 3 Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Time Frame All Departments Outside organizations STU/UNB, NBCC Anglophone North School Board Carrefour Beausoleil MYPIE Initiate Recruitment of a Junior Achievement coordinator Summer 2015 Start-ups created Annually Net increase in population Annual review GOAL E2: Inspire entrepreneurial spirit of our youth E2.1 Engage our youth in solutions and projects that instill entrepreneurial spirit and employment Facilitate re-establishment of Junior Achievement program Lead Economic Development Initiate Entrepreneurial Development program Lead Economic Development GOAL E3: Increase the population of the City of Miramichi E3.1 Attract new citizens and retain current people Attract new business and investors Lead Economic Development Multicultural Association Provincial/ Federal Departments Encourage immigrant investment Promote employment opportunities Define and promote a balanced quality of life E3.2 Position our human assets to take advantage of new economic opportunities Work with public/private employers to identify future human resource needs through Business Retention and Expansion program Number of new immigrant business persons Employment statistics Lead Economic Development Tourism, Recreation, Multicultural Association Influence Economic Development Department of Economic Development (NB) 4 Ongoing Reverse the outmigration trend. Ongoing Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Work with training providers to address skill gaps to rebuild the workforce Influence Economic Development Department of Economic Refer to partner Development (NB) NBCC mandates Miramichi, STU/UNB, PETL, Private trainers, District school board Refer to partner mandates Time Frame GOAL E4: Support investments in infrastructure that have potential economic benefit E4.1 Support investment in all modes of transportation – air, roads, rail, water E4.2 Support strategic placement of municipal infrastructure investments that have a positive economic impact Review the 2007 Transportation Lead Study Economic Development Investigate the economic opportunities and priorities related to transportation Evaluate infrastructure options and initiatives to ensure maximum benefit Support initiatives that maximize economic benefits Develop guidelines for completing impact assessments Lead Economic Development Lead Economic Development Influence Council Lead Engineering Assess the impact of all proposed infrastructure investment 5 Airport Commission, CN Railway, First Nations, NB Department of Transportation, Engineering Department Complete the analysis Summer 2015 Fall 2015 City Manager, Public Works, Economic Development Guidelines approved July 2015 Economic assessment completed for all projects Ongoing Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Time Frame GOAL E5: Enhance City relationships with business and government E5.1 Establish and maintain open lines of communication with business organizations a. Recommend and appoint city Lead directors to business groups b. Provide progress updates to business groups c. Provide a mechanism to receive feedback and exchange of ideas Establish a steering committee Lead for advising the City on large events Economic Development, City Manage City Council, Directors, Chamber of Commerce, DowntownS Miramichi Provide a summary of topics discussed at organization meetings Monthly City Manager City Staff, Council appointment Event identified As required for event Coordinate meeting with Lead Provincial and Federal Government officials to review relevant files and attain optimal funding. Renew Council commitment and Lead E5.4 Clarify mandate and membership of One appointments to One Voice Committee Voice Economic Development, Council Provincial and Federal Governments Funding received Quarterly, Ongoing Council City Council, Chamber of Commerce, DowntownS Miramichi Commitment to One Voice Monthly E5.2 Consult with community organizations on common initiatives E5.3 Initiate and promote projects and programs with other levels of government GOAL E6: Position and promote the City of Miramichi based on its current strengths and assets E6.1 Promote Miramichi Position Miramichi as the shale as a regional retail and gas service centre service center Provide leadership in shale gas supply chain management Position Miramichi for future correctional service opportunities Partner Economic Development Partner Economic Development Partner Economic Development 6 Related industry partners, Miramichi Chamber of Commerce Related industry partners, Miramichi Chamber of Commerce NBCC, STU, Department of Public Safety, Department of Justice (FEDS) Develop list of available assets October 2014 Identify gaps/ opportunities in supply chain Develop list of available assets November 2014 January 2015 Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Position the Miramichi as a regional retail destination Lead/ Partner Economic Development, Chamber, Downtowns Economic Development Chamber of Commerce, Downtowns, Shopping Centers Increase in Retail Sales Ongoing (Retail Stats) Education and Training providers Enrollment retention Ongoing NWLOA, First Nations, Department of Natural Resources, Economic Development NWLOA, First Nations, Department of Natural Resources Processing companies Schedule meeting with stakeholders Medium term Position Miramichi as the regional center for education and training, eg, Administration, Technology and Trades, and liberal Arts Support viable local forestry E6.2 Redevelop Miramichi as a regional initiatives to utilize the full tree to increase wood processing in forestry center the Miramichi region. Alternatively, 1. Confirm the volume of wood still available 2. Promote availability of underutilized species to other forestry companies for processing in the Miramichi region. Create a dynamic website that E6.3 Explore and responds to community themes develop strategies to promote the Miramichi and priorities with ease to navigate region as ”the very best” business location Update community profile Update asset map to reflect current community assets Partner Time Frame Partner Chamber Partner Economic Development Partner Economic Development Lead City Manager, Economic Development All departments, Outside communities All links verified and Spring 2015 information up-to-date Lead Economic Development All departments Community profile updated Annually Lead Economic Development All departments, Outside communities Asset map updated Dec 2014 7 Confirmation of volume Medium to Long term Schedule contacts with Medium to forestry companies. Long term Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Time Frame Review City branding Lead All departments Review completed Spring 2015 Implement Miramichi Network Initiative (expats and people working away) Lead City Manager Economic Development Economic Development Miramichi Technology Fund, NB Department of Economic Development, Chamber of Commerce Newsletter, Promotion Material Spring 2015 Community Services and Culture - Enhancing community quality of life and supporting our natural and cultural heritage GOAL C1: Encourage and promote the benefits of volunteering in the community C1.1 Encourage volunteerism through a recognition program to showcase the value of volunteering C1.2 Embrace opportunities to work with community groups C1.3 Support groups that encourage current citizens and newcomers to consider volunteerism Use all Media Use New Year’s Levee Use Mayor’s Golf tournament Lead Mayor’s Office Anglo-North School District, with department Carrefour Beausoleil, NBCC, input STU, UNB, City groups, Sports groups, Corporate partners City Manager All departments, Selected partners One person or group each month Part time Dec 31, 2014 Ongoing Nominee selection Prioritize and select groups to develop strategic partnerships Lead Develop a strategy to attract citizens as volunteers Partner Tourism, Recreation, Fire Dept. Multicultural association, Miramichi volunteer services, Service clubs New volunteer numbers Spring 2015 Encourage seniors to volunteer Lead Recreation Encourage youth to volunteer Partner Tourism, Recreation New senior programs Ongoing launched Volunteer base increase Volunteer base Ongoing increase Encourage corporate employees to volunteer Appoint City Liaison Partner Tourism, Recreation Tourism Department Seniors advisory group Retirement Miramichi Multicultural association, Miramichi volunteer services, Economic Development Eg, Payroll Center, Service Canada, Other Companies 8 Dec 31, 2014 Ongoing Volunteer base increase Spring 2015 Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Time Frame C1.4 Communicate the role of the City and our partnership with volunteer organizations City clearly communicates its role and available resources to the public and volunteer organizations Lead All Directors Recreation, Public Works, Tourism, Economic Development, Police, and Fire Media release Ongoing GOAL C2: Rationalize municipal services to reflect the City’s strategic direction C2.1 Define and evaluate recreation service levels to determine efficiencies Complete facility assessment review C2.2 Rationalize the current municipal service mix to develop a future e Submit fiscally responsible budgets that reflect service level provision as directed by council Lead Recreation Recreation Advisory Committee, Facility Review Committee, All departments Direction received Short Report Fall 2014 Lead City Manager All departments Budget Recurring Annually Present to Council and receive direction GOAL C3: Effectively market City programs and culture to residents, visitors and business C3.1 Celebrate our success and promote our culture for action Support award events that recognize community achievements Partner Economic Development, Recreation C3.2 Promote the benefits of leisure recreation and tourism Encourage development of and promote water based activities Explore additional sport tourism opportunities, Identify events, Measure impacts Lead Tourism Recreation 9 Other departments as required, Council, Community organizations groups Wharfs, Marinas, MRTA, Business associations and service groups Community athletic organizations Events supported Annually New events, activities, Ongoing Annual repo Use STEAM model to measure impact Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Time Frame GOAL C4: Continue partnerships that improve service opportunities. C4.1 Engage our youth Re-establish MACY in solutions, projects, Support Rotary Interact and community service Lead Recreation All Departments Outside organizations STU/UNB NBCC Anglophone North School Board Carrefour Beausoleil MYPIE Encourage active living. Lead Monitor demographics, identify gaps and modify programming to match changes Recreation Facility user statistics, MACY, Retirement Miramichi, Seniors User Group Statistics Advisory Group, User groups Ongoing Lead Facilitate requests and keep C4.3 Maintain communication channels open relationships with arms-length user groups and participants to secure longevity Recreation Eg, Minor hockey, etc User group activity report Ongoing C4.2 Embrace demographics and tailor services to encourage community involvement a. Recruit members for Summer 2015 MACY b. Contribute to event agenda Annually Act as clearing house for program information Lead Recreation Eg, Minor hockey, etc Program guide, Mass registration Ongoing Review implementation of an online registration program (software, etc) Lead Recreation All departments, User groups Impact Assessment Spring 2015 10 Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner C4.4 Celebrate our cultural heritage Liaise with cultural groups Lead City Manager Draft Cultural Policy Lead City Manager Appoint a Cultural Advisory Board Lead Council Department/ Partners Measure/ Target Eg, Acadian groups, First Nations, Irish and Scottish Initiate meetings Groups, Others Tourism, Drafted policy Clerks Office, Other presented to Council departments as required Appointment by (Names) Mayor Time Frame Fall 2014 Dec 2014 January 2015 GOAL C5: Increase and sustain the number of visitors to the city. Increase the role of City Tourism Lead C5.1 Develop and in development of tourist encourage tourism initiatives. initiatives to stimulate economic development activity Encourage and support individuals and organizations developing new tourism product Lead Develop a list of targeted C5.2 Strive to host at events, for example, least one large scale 2016 Tall Ship Festival event on an annual 2017 Jeux D’Acadie basis Airshow Others Tourism MRTA, Service clubs Tourism Business organizations, commissions and boards Tourism All departments, Volunteer groups, Event promoters and sponsors, Other communities as applicable Targeted initiatives identified January 2015 Ongoing Adoption of targeted events by Council March 2015 Municipal Governance - Providing leadership for the delivery of City services that fulfill the needs of our community, and opportunities to engage the public in making the City of Miramichi a better place GOAL M1: Improve partnership and communication M1.1 Communicate the Strategic Plan and provide regular progress reports. Develop public communication plan Lead City Manager and Mayor 11 Directors and Council Development completed Complete when plan adopted Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Measure/ Target Time Frame Implement communication plan Implemented Within three months of adoption Directors to provide quarterly updates to City Manager Quarterly update meetings Quarterly City Manager to provide updates to Council three times per year Regular updates to Council The City to provide annual public report event M1.2 Provide a solid rationale for council to make informed decisions. Modify management report template and provide guidelines for completion of reports including accountability and timelines Use briefing sessions when subject matter requires more detail Lead City Manager If no briefing session, Councillors are encouraged to contact Directors prior to meeting for any required clarification of management report. 12 Department/ Partners Chamber of Commerce Annual presentation to public All Directors Management 60 days after Report modified and adoption of implemented strategic plan. Guidelines completed and circulated. Briefing sessions held as required Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners Measure/ Target Time Frame M1.3 Encourage a culture of innovation and efficiency Communicate awareness of the objective and the roles for supervisors and others. Lead City Manager All Directors/ Supervisors Annual review with supervisory personnel Fall 2014 Ongoing Supervisory personnel to be receptive and “looking for” innovation and efficiency. Success metrics referenced in performance appraisals Establish a process for submitting ideas Process implemented GOAL M2: Increase transparency M2.1 Demonstrate a commitment whenever possible to make decisions based on strategic plan and information contained in management reports All management reports must contain initiative consistent with the strategic plan Audit for compliance Lead City Manager All Directors 1.Report modified and communicated 2.Minimial decisions made without management reports 3.Minimial unbudgeted initiatives Start 60 days after adoption of plan Ongoing annually GOAL M3: Maintain fiscal responsibility and sustainability M3.1 Establish formal budgetary process Develop and communicate timeline Lead Treasurer Council and Directors Meet timelines September 2014 M3.2 Develop a financial forecasting model , eg, capital, operations, maintenance, HR, etc Develop forecasting model Lead Treasurer All Directors Model developed December 2016 13 Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Develop five year capital and operating plan according to model. Department/ Partners Measure/ Target Time Frame All departments Present budget plans by established deadlines December 2016 Update 5 year plan Annually Identify areas of concern on a quarterly basis Ongoing GOAL M4: Create operational efficiencies M4.1 Establish and implement performance metrics. a. Select and monitor performance metrics b. Interpret and respond to metrics c. Update metrics as required M4.2 Ensure policies are effective and reflect the strategic plan and current legislation. City Manager Directors Process in place December Measure Operational 2014 efficiencies On-going Identify ineffective policies and Lead revise accordingly. City Clerk All Directors All policies reviewed and updated Enact and implement revised and new policies City Manager and Council All Directors Directors and staff to strictly adhere to policies and procedures City Manager All staff Lead December 2015 GOAL M5: Maximize the benefits of collaborating with neighbouring communities Dialogue with potential M5.1 Evaluate and address the impacts of affected stakeholders regionalization Lead City Manager 14 Council and all Directors Initial report July 2015 Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role Leader/ Owner Department/ Partners M5.2 Improve dialogue with surrounding communities. Quarterly meetings of Mayors, Chiefs and Managers Lead City Manager Mayor, City Manager and Council Measure/ Target Time Frame Initial meeting December 2014 Infrastructure - Continuing to invest in the City’s infrastructure in a manner that meets current community needs and responds to future challenges GOAL I1: Encourage strategic property development and management I1.1 Encourage appropriate waterfront development Review and revise the Municipal plan and zoning bylaw where appropriate. Lead City Clerk Public Works, City Clerk, Tourism, Economic Development, Planning Commission Revision of appropriate bylaws (90 and 91) 1 year I1.2 Encourage revitalization of private properties Identify provincial and federal incentive programs Lead Economic Development Downtowns, Chamber of commerce, Developer communi Recommend Bylaw changes or Program 5 years City Clerk City Manager Treasurer Public Works, Recreation, Clerk, Tourism, Economic Development Explore bylaw alternatives I1.3 Improve management of municipal properties to maximize economic benefit Determine the city inventory of existing properties, Lead Done Determine utilization of existing properties Economic Development August 2014 Draft and adopt a strategic property policy Establish a staff property management committee Draft and adopt a heritage properties policy. City Manager September 2014 December 2014 May 2015 City Manager City Manager 15 Provincial Heritage Strategic Focus Areas - Implementation Roadmap Objective Strategic Action City Role I1.4 Develop Municipal Access Agreements (MAA) Negotiate a Municipal Access Influence Agreement with utility groups, telecom, etc Leader/ Owner Department/ Partners Measure/ Target Time Frame Engineering Public Works, Engineering, Clerk Municipal Access Agreement 2 years Engineering, Public Works, Finance, IT, Recreation, Police, Fire Asset Management plan developed 3 Years Work order system implemented Jan 2015 GOAL I2: Manage municipal assets to maximize public benefit I2.1 Assess existing infrastructure and equipment: a. to maximize Asset life; Develop an Asset Management plan to improve efficiency of service delivery and service levels Review utilization of facilities Lead Engineering Develop & implement a Work Order system to track resources and spend on assets Establish short, mid, long range Lead I2.2 Provide optimal water and waste water planning for operation and capital systems Public Works Review May 2008 energy efficiency report Review Building Assessment 2010/11 and 2014 Review By-Laws and update fee schedules Lead Engineering Public Works Plan Developed 2 years Engineering City Clerk, Treasurer Public Works ByLaw Amendment 3 years 16