Retail Rate Book 2015.indd - Lexington Herald

JANUARY 2015
Retail Advertising
Media Solutions
Lexington Herald-Leader • Wednesday, December 17, 2014
1
FOR FAYETTE & JESSAMINE COUNTIES
Rooms with
a view
PHOTO BY JOSEPH REY AU
We design, build, install,
and guarantee it.™
New windows installed in one day .
Lower energy bills for years to come.
†
LEXINGTON HERALD-LEADER
JANUARY / FEBRUARY 2015
ADVERTISING SUPPLEMENT TO THE LEXINGTON HERALD-LEADER • AUGUST 3, 2014
READERS’
CHOICE
2014
By Lexington Herald-Leader readers and Kentucky.com viewers
Buy One Window, Get the Next for
a woman is
MULTI-FACETED
she is colorful,
brave and
BEAUTIFUL
she is resilient,
positive and
STRONG
she is a friend,
role model and
NURTURER
what is your shade?
50% OFF*
859-402-1829
PLUS
No Money Down
No Payments
No Interest
If Paid in Full in12 Months**
GetChampion.com
Free in-home consultations • 2320 Fortune Drive, LEXINGTON • Local crews serving Entire Bluegrass Region of Central Kentucky
We Install All Year Long*
** 12 month no interest promotion window beginning with the first transaction. If the balance is paid in full at or before the no interest promotion window expiration date, then all interest will be waived. APR of 17.99 - 26.99% will apply after 12 months
on the unpaid balance. Offer of credit is subject to qualifying credit approval. Rate and terms disclosed subject to change.*Minimum purchase of 5 Comfort 365 Windows® required (discounted window must be of equal or lesser value). All discounts apply to our regular prices. All prices include
expert installation. Sorry, no adjustments can be made on prior sales. Cannot be combined with other offers. See store for warranty. Product purchased and weather conditions can affect your installation schedule. Offers expire 12-31-14 ©Champion®, 2014 †Standard window installations are typically completed in one day.
Factors such as number of windows, type of windows, type of home, etc. may affect the installation duration. OFFER CODE: 27084
Forms2015
Retail Advertising Rates
FULL RUN.
OPEN RATE - NO CONTRACT
Mon-Thurs
Fri-Sat
Sun- Holiday
$65
$72
$80
LOCAL RETAIL - ANNUAL CONTRACT
Mon-Thurs
Fri-Sat
Sun-Holiday
$41
$47
$54
$500,000
$400,000
$42
$48
$55
$300,000
$43
$49
$56
$200,000
$45
$51
$58
$100,000
$47
$53
$60
$75,000
$49
$55
$62
$50,000
$51
$57
$64
$25,000
$52
$58
$65
$10,000
$53
$59
$66
$5,000
$55
$61
$68
Contact Advertising Manager for rates on contracts over $500,000.
Requires annual signed agreement. Holiday rates apply on New Year’s Day, Martin
Luther King Jr. Birthday, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas
Spadea Rates
Monday-Thursday
Friday
Sunday/Holidays
$7,884
$10,109
$13,693
Not available on Saturday * Includes page takeover on Kentucky.com
Four ads
Front flap ad size = 5.2475” x 19” (full color)
Inside front flap size = 5.2475” x 21” (black and white)
Inside back page = 10.625” x 21” (black and white)
Back page = 10.625” x 21” (full color)
Weekender
Full Page
1/2 Page
1/4 Page
1/8 Page
1/16 Page
$2,200
$1,500
$850
$500
$300
Open Rate*
All ads include full color • All prices are NET * Includes Geo Targeted Impressions on the
McClatchy Audience Network
lipstik Magazine
ER
ALD-LEAD
TON HER
RY 2015
LEXING
/ FEBRUA
JANUARY
RATES: All prices are net and include full color, medium rectangle and
leaderboard and online impressions. Prices are per issue.
1x
3x
6x
Impressions
Back Page
$1,710
$1,505
$1,324
50,000
Full Page
$958
$865
$772
37,500
Half Page
$695
$644
$577
25,000
Quarter Page
$515
$469
$438
18,750
Lipstik Liner
$375
$309
$272
N/A
DISTRIBUTION
10,000 copies delivered to over 200 locations in Lexington and Central Kentucky
n is
a woma TED
CE
MULTI-FA
orful,
she is col
brave and
UL
BEAUTIF
ilient,
she is res and
positive G
STRON
friend,
she is a l and
de
role mo
ER
NURTUR
r shade?
you
is
at
wh
Color
RETAIL COLOR PRICES
GREATER THAN 66 INCHES
Mon-Thur
$1,155
Fri-Sat
$1,320
Sun/Holiday
$1,430
20-65 INCHES
Mon-Thur
$575
Fri-Sat
$660
Sun/Holiday
$715
LESS THAN 20 INCHES
Mon-Thur
$30 Per Inch
Fri-Sat
$35 Per Inch
Sun/Holiday
$40 Per Inch
yes! Sunday Select ROP
Local Discount Opportunities
COMBINATION DISCOUNT (LOCAL RETAIL AND SUBURBAN)
Any advertisement scheduled may be repeated within 7 days. Second
insertion 50% discount, third through sixth 75% discount. Sunday is
always billed at the first insertion price.
Community News / TMC
OPEN
SPECS
Full Page
$390
6col x 21”
1/2 Page
$225
6col x 10.5”
1/4 Page
$115
3col x 10.5”
1/8 Page
$60
3col x 5”
Frequency rates available. Includes color.
DISTRIBUTION: Lexington and Nicholasville Community News:
135,637 plus Tuesday Herald-Leader distribution: 55,671
RATES: All prices are net and include full color, medium rectangle and
leaderboard and online impressions. Prices are per issue.
Lexington Herald-Lea
der • Wednesday
, December 17,
2014
1
1-3x
4-12x
13-25x
26-52x
Full Page
$2,750
$2,399
$1,999
$1,750
Half Page
$1,750
$1,450
$1,299
$999
Quarter Page
$999
$799
$599
$549
Eighth Page (3x5)
$675
$499
$375
$299
6” ad (2x3)
$349
$275
$249
$225
4” ad (2x2)
$299
$249
$199
$125
FOR FAYETTE &
JESSAMINE COUNT
IES
Delivered to over 15,000
non-subscriber households
in Fayette and surrounding
counties. For preprint rates,
see preprint pricing.
Rooms with
a view
PHOTO BY JOSEPH
REY AU
We design, build,
and guarantee ™ install,
it.
New windows insta
lled in
day .
Lower energyone
bills for years to
com
†
e.
Buy Full and Half pages in Community News - get one 1/4 page b/w ad in
the Tuesday Herald-Leader.
Buy 1/4 page, 6” ad, or 4” ad in Community News - get one 2x2 ad b/w ad
in the Tuesday Herald-Leader.
Buy One Windo
w, Get the Next
50% OFF *
Free in-home
for
859-402-1829
consultations
• 2320 Fortune
Drive, LEXINGTON
PLUS
No Money Down
No Payments
No Interest
If Paid in Full in12
GetChampion.com
• Local crews serving
We Install All
** 12 month no interest
on the unpaid balance. promotion window beginning
with the
Offer
Entire Bluegrass
Year Long*
Region of Central
Months**
Kentucky
first
of credit is subject
expert installation.
to qualifying credit transaction. If the balance is paid
Sorry, no adjustments
in full at or before
can be made on prior
approval. Rate and
Factors such as number
sales. Cannot be combined
the no interest promotion
terms disclosed subject
of windows, type of
windows, type of home,
with other offers.
to change.*Minimum
window expiration
See store for warranty.
etc. may affect the
purchase of 5 Comfort
date, then all interest
Product purchased
installation duration.
365 Windows®
will be waived. APR
and weather conditions
OFFER CODE: 27084
can affect your installation required (discounted window must
of 17.99 - 26.99%
be of equal or lesser
will apply after 12
schedule. Offers expire
value). All discounts
months
12-31-14 ©Champion®
apply to our regular
, 2014 †Standard
prices. All prices include
window installations
are typically completed
in one day.
Circulation Coverage
Lexington/Fayette
Metro Service Area
71
Full Run
Shelby
Jefferson
as
eP
a
Pu
rch
ford
Wood
ry
Sim
65
me
Adair
Barren
n
pso
Menifee
Be
Estill
rt T
Allen
Metcalfe
. Combs
Mounta
in Pkwy.
iel
Hal Roger/Dan
Leslie
Knox
Harlan
Wayne
McCreary
Pike
Perry
Boone Pkwy.
Russell
Clinton
Floyd
Owsley
Clay
75
Whitley
Bell
Martin
Magoffin
Knott
Pulaski
Cumberland
Monroe
Lawrence
Johnson
Lee
Jackson
Boyd
Morgan
Wolfe
Laurel
Logan
Elliott
tgo
Todd
Carter
Breathitt
Casey
Green
64
Rowan
Powell
Madison
Garrard
tle
Hart
Greenup
n
Mo
Taylor
Warren
Christian
Clark
cas
Calloway
Trigg
Fayette
ck
Ro
Fulton
Graves
Marshall
Mercer
Bath
ne
Hickman
y
wa
24
way
rk
Edmonson
Butler
Lyon
McCracken
Carlisle
Muhlenberg
Anderson
ay
egrass Parkw
Blu
Lincoln
65
ark
Ballard
Parkway
cky
ntu
Ke
Bourbon
Marion
LaRue
Grayson
rP
he
atc
ern
West
Scott
Washington
Hardin
Ohio
Caldwell
24
Franklin
Boyle
H. N
Livingston
way
Pennyrile Park
Hopkins
.
Wm
McLean
Webster
Crittenden
Breckinridge
Daviess
Lewis
Fleming
Nicholas
mi
ssa
Je
arkway
Union
Spencer
Mason
Robertson
Harrison
64
Nelson
ck
son
nco
Ha
der
A ud
ub o
nP
Bullitt
Meade
75
Owen
Henry
Oldham
Bracken
ton
ble
im
(Metro and Lexington area included)
Hen
Pendle
Gallatin
Carroll
Grant
Tr
Primary Market Area
Kenton
Boone
(Lexington area included)
Campbell
38 Zones
Letcher
Preprint Insert Pricing
Insert advertisers have an opportunity to direct their sales messages to over 500,000 daily readers (average, Tuesday – Saturday) and 527,100 on Sunday.
Insert advertisers may also target a specific market segment by zip code, county or region in the 72-county Central Kentucky distribution area.
O pe n Ra t e
8 t ime s
1 6 ti mes
2 6 ti mes
4 8 ti mes
64 Times
D a ily /Sun
D a ily /Sun
D ai l y /Sun
D ai l y /Sun
D ai l y /Sun
D a i l y/ S u n
Si n g l e Sh eet
$50 $57
$48 $56
$45 $52
$42 $50
$40 $47
$38 $44
4 Ta b
$57 $65
$54 $62
$52 $60
$49 $57
$47 $54
$44 $52
8 Ta b / 4 Std
$83 $92
$78 $86
$73 $81
$68 $76
$66 $75
$58 $66
1 2 Tab / 6 Std
$88 $97
$83 $91
$78 $86
$73 $81
$71 $76
$63 $71
1 6 Tab / 8 Std
$93 $102
$88 $96
$83 $91
$78 $86
$73 $81
$68 $76
2 0 Tab / 10 Std
$98 $107
$93 $101
$88 $96
$83 $91
$78 $86
$73 $81
2 4 Tab / 12 Std
$103 $112
$98 $106
$93 $101
$88 $96
$83 $91
$78 $86
2 8 Tab / 14 Std
$108 $117
$103 $111
$98 $106
$93 $101
$88 $96
$83 $91
3 2 Tab / 16 Std
$113 $121
$108 $116
$103 $111
$98 $106
$93 $103
$86 $94
3 6 Tab / 18 Std
$118 $126
$113 $121
$108 $116
$103 $111
$98 $106
$88 $96
4 0 Tab / 20 Std
$123 $131
$118 $126
$113 $121
$108 $116
$103 $111
$93 $103
4 4 Tab / 22 Std
$127 $136
$122 $131
$117 $126
$113 $121
$108 $116
$103 $111
4 8 Tab / 24 Std
$132 $141
$127 $136
$122 $131
$117 $125
$113 $121
$108 $116
5 2 Tab / 26 Std
$137 $146
$132 $140
$127 $136
$122 $131
$117 $126
$113 $121
5 6 Tab / 28 Std
$142 $151
$136 $145
$132 $140
$127 $136
$122 $131
$117 $126
6 0 Tab / 30 Std
$147 $156
$142 $150
$135 $145
$132 $140
$127 $136
$122 $131
6 4 Tab / 32 Std
$152 $161
$147 $155
$142 $150
$137 $145
$132 $140
$127 $136
6 8 Tab / 34 Std
$157 $166
$152 $198
$147 $155
$142 $150
$135 $145
$132 $140
7 2 Tab / 36 Std
$162 $171
$157 $165
$152 $160
$147 $155
$142 $150
$137 $145
7 6 Tab / 38 Std
$167 $176
$162 $170
$157 $165
$152 $160
$147 $155
$142 $150
8 0 Tab / 40 Std
$172 $181
$167 $175
$162 $167
$155 $165
$152 $160
$147 $155
8 4 Tab / 42 Std
$177 $186
$172 $180
$167 $175
$162 $170
$157 $165
$152 $160
PREPRINTS — GENERAL GUIDELINES
1. Size & Weight Specifications – Width: minimum 6”, Maximum 12”. Height: minimum 10”, Maximum 11.75”. Minimum paper thickness .005
2. Acceptability – All inserts are subject to review by the advertising director for copy and mechanical acceptability prior to insertion.
3. Holiday Insertions – The Sunday preprint prices shall apply for insertion on the following holidays: New Year’s Day; Martin Luther King Jr. Birthday;
Memorial Day; 4th of July; Labor Day; Thanksgiving Day & Christmas Day.
4. Page Counts – Preprints containing a gatefold, flap, envelope or blown-in card, add two Pages to total Page count.
5. Quantities – A minimum of 10,000 preprints is required. Delivered quantity requirements are based on circulation ordered plus provisions for unsold
copies of the newspaper, estimated shipment and machine damage and margin to provide for unpredictable circulation increases. Circulation is variable;
therefore, it is recommended that the advertiser confirm delivered quantity requirements with their Lexington Herald-Leader account executive prior to
reserving. Any disputes in billing quantities must be communicated and resolved within 90 days of insertion.
All Preprint insert prices are quoted as net cost per thousand. Annual contracts are required to receive discounted prices.
The Herald-Leader does not insert on Mondays.
PACKING AND SHIPPING REQUIREMENTS
Reservation Deadlines – Preprint insertion reservations are to be scheduled by written order from the advertiser stating the date of insertion, size,
quantity and the title/description of the preprint to the Lexington Herald-Leader 30 days in advance of publication date. Verbal or telephone orders will be
accepted but should be confirmed by an insertion order.
Shipment Deadlines – Preprinted inserts must arrive at the Lexington Herald-Leader no later than 10 days prior to the insertion date. Preprints arriving
after deadline may be omitted.
Shipment Specifications – Preprints should be delivered pre-paid on 42” x 48” skids to: Lexington Herald-Leader Packaging Center, 2375 Fortune
Drive, Lexington, KY 40509. Preprint deliveries are accepted Monday – Friday, 8:00 am to 4:00 pm. (Saturday, Sunday or holiday deliveries are not accepted.) The bill of lading should note delivery hours, total quantity of preprints, date of insertion and advertiser’s name.
Billing – If a greater than ordered amount of inserts is received, inserts will be distributed appropriately and advertiser will be billed for the total quantity
distributed. Failure to ship total order is the liability of the advertiser or printer. No credit will be issued for short delivery after the 10-day window. When
machine inserting cannot be accomplished, it may be possible to hand insert a preprint section at an additional cost of $25 per thousand. Pre-approval
for hand insertion is required.
Print & Deliver
SLICK SHEETS
Coated 8½ x 11 | Full Color Front & Back (Material deadline – 9 business
days prior to publication) See neighborhood map online.
Quantity
25,000
50,000
100,000
Tue. - Sun.
$43
$38
$35
QUICK SHEETS*
Uncoated 8½ x 11 | Full Color Front & Back (Material deadline – 9 business
days prior to publication) See neighborhood map online.
Quantity
10,000
25,000
50,000
100,000
Tue. - Sun.
$45
$35
$30
$25
Uncoated 5½ x 8 | Full Color Front & Back (Material deadline – 9 business
days prior to publication) See neighborhood map online.
Quantity
25,000
50,000
100,000
Tue. - Sun.
$25
$23
$20
4-PAGE GLOSSY
Coated 11 x 17 | Full Color Front & Back | Folded to an 8½ x 11
(Material deadline – 18 business days prior to publication)
See neighborhood map online.
Quantity
25,000
50,000
100,000
Tue. - Sun.
$75
$70
$63
FLYSHEET (2 PG BROADSHEET OR 4 PG TABLOID)
Uncoated 11 x 17 | Full Color Front & Back | Folded to an 8½ x 11
(Material deadline – 11 business days prior to publication)
See neighborhood map online.
Quantity
50,000
70,000+
Tue. - Sun.
$50
$40
For a map of delivery areas, please go to www.herald-leader.com and click on
ZipPlus Targeted Advertising under Inserts/Direct mail or contact your account
executive.
*Includes Impressions on the Homepage of Kentucky.com
PRICING
All Prices are per thousand. All prices are net. Prices based on standard
ink color selection and coverage; 100% solid coverage will be billed for
additional ink charges. Print and deliver products may be stored up to 30
days at the Herald-Leader plant for multiple insertions. Minimum printing
order is 30,000, minimum insertion quantity is 10,000.
Front Page Notes
Special Rates and sizes*:
3 X 3 SQUARE IN FULL COLOR:
$45/thousand
(minimum 25,000)
$50/thousand
(15,000-24,999)
SPECIAL SHAPES IN FULL COLOR:
$50/thousand
(minimum 25,000)
3 X 3 SQUARE COUPON NOTE
Full color on front/black and white on back:
$50/thousand plus $200
(minimum 25,000)
FOUR PANEL 3 X 3 SQUARE
Full color throughout
$85/thousand plus $750
(minimum 25,000)
*Includes Impressions on the Homepage of
Kentucky.com
PRICING
Prices listed above are net and based on a
single product configuration.
The price for a particular product will be
determined by the total quantity of the product
purchase order. Orders requesting multiple shipments will be priced using the total
quantity of that product configuration on each
requested shipment. Orders specifying future
dates are billed at prices in effect at the time
of delivery.
PRICES ARE SUBJECT TO CHANGE WITH
30 DAYS NOTICE.
Contact your account executive for ink and
paper options.
Interactive Packages
INTERACTIVE GENERAL INFORMATION
For the ideal way to make a big impact on the #1 local news and information sites in Kentucky go to http://www.heraldleaderonline.com/mediakit/ to see
what we offer in our online media kit.
Targeted Publications
GENERAL INFORMATION
Aim for the customers you want to reach! Advertise in the Herald-Leader’s targeted publications: “College Planning” in February, “Kentucky Derby” in May,
“College Football Preview” in August, “Breast Cancer Awareness” in October, or “College Basketball Preview” in November are among the many sections in
which advertisers can reach customers. For more information and to advertise, email Jane Ashley Pace at [email protected] or call 859-231-3538.
Special Services
100 Midland Avenue, Lexington, Kentucky 40508
(859) 231-3100
RETAIL ADVERTISING
ADVERTISING CREATIVE SERVICES
The Lexington Herald-Leader’s award-winning Advertising Creative Services
team is available to maximize the value of your investment. Designers and
writers can develop creative ads, advertising campaigns, and targeted advertising sections that will reach your potential customers. To find out more
about these and other creative services, consult your Account Executive.
Owned by The McClatchy Company. Published every morning, Monday
through Sunday, holidays included. Member: Audit Bureau of Circulation,
Central States Circulation Managers Association, Southern Newspapers
Publishers Association, Newspaper Association of America, Associated
Press, Kentucky Press Association.
Personnel
Publisher ..............................................................................Rufus Friday
Vice President of Advertising ................................................. Kim Woods
Interactive & Classified Director .................................... Heather McGinnis
ELECTRONIC TEARSHEETS
The Lexington Herald-Leader offers unlimited electronic tearsheets at
no cost. Please visit our website, www.herald-leader.com, and click on
Electronic Tearsheets. For logon information and a personalized tour of the
site, contact your account executive. Electronic Tearsheets are available 24
hours a day, seven days a week. They may be viewed online or downloaded as PDF files. Electronic Tearsheets provides an archive of all of your inpaper advertising and is searchable by date, section, text and other criteria.
Ad Deadlines
Retail & National Sales Manager .....................................Tammy Osborne
Ad Deadlines for:
Retail Sales Manager ............................................................... Fran Elsen
Interactive Sales Manager .................................................... Kate Powers
Commission and Payment Terms
All charges are due and payable by the 15th of each month. In the event
of delinquency of an account, client agrees to pay for all collection costs,
attorney fees, and court costs incurred by the creditor in collection of the
delinquency.
Pricing Policy
The Lexington Herald-Leader reserves the right to revise pricing at any
time. Current contract holders will be notified in writing thirty (30) days
prior to adjustment, and all contracts accepted are subject to this revision.
Contracts must be completed within one (1) year from date of signing.
Representatives of the Lexington Herald-Leader are not authorized to make
any deviations from these published prices and regulations, either orally or
in writing.
Retail pricing applies only to advertising space relating to the regular retail
business owned by the advertiser specified. They cannot be used directly
or indirectly to cover advertising classified as National Advertising or
Classified Advertising by the Herald-Leader.
Reserve Space by:
Ad Materials due:
Monday H-L
Business Monday
Classified (display ads)
Thurs NOON
Wed 5pm
Wed 5pm
Thur 5pm
Wed 5pm
Wed 5pm
Tuesday H-L
Life + Health
Classified (display ads)
Fri NOON
Wed 5pm
Wed 5pm
Fri 5pm
Thur 5pm
Wed 5pm
Wednesday H-L
Life + Neighbors
Classified (display ads)
Mon NOON
Thur NOON
Thur 5pm
Mon 5pm
Thur 5pm
Thur 5pm
Thursday H-L
Life + Food
Classified (display ads)
Tues NOON
Fri 5pm
Fri 5pm
Tues 5pm
Fri 5pm
Fri 5pm
Friday H-L
Weekender Tab
Classified (display ads)
Wheels
Wheels BlockBuster
Wed NOON
Mon 5pm
Mon 5pm
Mon 5pm
Thur 10am WP
Wed 5pm
Mon 5pm
Mon 5pm
Mon 5pm
Mon 12pm
Saturday H-L
Life + Faith
Life + Home
Classified (display ads)
Thur NOON
Tues 5pm
Tues 5pm
Wed 5pm
Thur 5pm
Tues 5pm
Tues 5pm
Wed 5pm
Sunday H-L
Opinions & Ideas
HomeSeller
Life + Arts
Classified
Thur NOON
Wed 5pm
Wed 5pm
Tues 5pm
Wed 5pm
Thur 5pm
Wed 5pm
Wed 5pm
Wed 5pm
Wed 5pm
Contract and Copy Regulations
ACCEPTANCE OF PRICES AND CONDITIONS
Forwarding of an order is construed as acceptance of all prices and conditions
under which the publisher sells advertising space.
AD POSITION
The Lexington Herald-Leader will attempt to honor all position requests, but
we cannot guarantee that your ad will be on a particular page or in a specific
section.
ADVERTISEMENTS RESEMBLING NEWS STORIES
The Lexington Herald-Leader reserves the right to review any advertising set
to resemble news matter. Any advertising submitted in this style must, at a
minimum, follow these criteria for consideration for publication:
• Must carry the word “Advertisement” in bold type, no less than 12 points,
at the top of the ad, up to 2 columns, for larger ads typeset once for each 2
column width.
• Fonts in Letras, BentonGothic & Bureau Roman may not be used.
• Ads must be surrounded by at least a 3-point border.
• Ad may not use a news style byline or dateline.
Free standing inserts that resemble editorial content published by the Lexington Herald-Leader are subject to review by our editorial board. The Lexington
Herald-Leader reserves the right to accept or reject the insert based on the
editorial board’s findings. Advance copies should be received three weeks prior
to insertion date for review.
ANNUAL CONTRACT REGULATIONS
Contracts for the newspaper’s advertising are for one year from the effective
date.
Upon signing a retail advertising agreement, the advertiser agrees to use the
minimum dollars agreed upon during the contract term. In the event the minimum or frequency amount contracted for is not fulfilled, the advertiser will be
billed, in addition to the price charged, the difference between it and the price
actually earned based on the schedules shown.
BROKERED SPACE
Any material submitted for publication that contains multiple advertisers that
are not under the same ownership should be received three weeks prior to
distribution for approval. The Lexington Herald-Leader reserves the right to
refuse any material that, in its opinion, contains advertising space that was sold
by a third party or at a brokered price.
CANCELLATION
In the event the advertiser has prepaid for advertising which is later rejected
or cancelled by the Lexington Herald-Leader, the sole liability for such action
by the Lexington Herald-Leader shall be a refund of the unused portion of the
prepayment for such canceled advertising. Advertiser shall not be entitled to
any refund or credit for prepaid advertising which is cancelled by the advertiser after the first day of publication of the advertisement. If advertisement
is not pre-paid and advertiser wishes to cancel an ad after space reservation
deadline, advertiser will be billed a cancellation fee of 50% of the cost of the
advertisement.
COLOR AND INSERT CAPACITY
At certain times of the year, the company may reach its capacity to handle
color advertising and preprinted inserts. The earlier reservations are submitted
for these two areas, the less likely problems will occur. In the event that capacity is reached, advertiser requests for color and preprinted inserts will be filled
on a first priority basis.
COPY GUIDELINES
The Lexington Herald-Leader reserves the right to reject or revise any copy for
any reason deemed material by the Publisher. The Lexington Herald-Leader is
committed to publishing advertising for those businesses that practice fair and
equal treatment to all customers, regardless of race, gender, religion, national
origin, sexual orientation or disability. In all cases, the advertiser assumes liability for the content of all advertising printed and agrees to hold the Lexington
Herald-Leader blameless from all claims arising there from.
COPYRIGHT AND USAGE
Advertiser agrees that by placing an advertisement in the Lexington HeraldLeader, advertiser licenses to the Lexington Herald-Leader, on a non-exclusive
basis, all copyrights and other ownership rights in the advertisement, including
the right to publish, reproduce, display, adapt, transmit, or produce derivative
works in any medium, including any digitized or electronic medium. Advertiser
authorizes the Lexington Herald-Leader to bring suit in the unauthorized use,
reproduction, display, distribution, or performance of the advertisement as
it appears in the Lexington Herald-Leader or for its unauthorized alteration.
Nothing shall prevent advertiser from placing the same or a similar advertisement in any other media, or from bringing suit on its own behalf and at its own
expense to enforce its copyright interests in the advertisements. Photographs
of individuals for advertising use must be accompanied by a release form from
the individual. Release forms are available from your advertising representative.
CUSTOMER SUPPLIED ADS
The Lexington Herald-Leader is printed by off-set lithography. A 85 line screen
is requested for all halftones. Reverse type smaller than 8 points will not
reproduce well on a 4-color press. For the best reproduction, all customersupplied advertisements should be submitted electronically in a PDF format
that is compatible with our printing facilities. Please visit our website, www.
herald-leader.com, and click on AdDesk for format info and submission details.
Or phone our Advertising Creative Service team at 859-231-1657. We will be
happy to assist you.
DOUBLE TRUCK CHARGES
Gutter is charged as a full column and double color prices apply.
DRUG/MEDICAL ADS
All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before
publication for consideration by Publisher.
ERROR RESPONSIBILITY
The Publisher’s schedule of proof and electronic deadlines must be observed
in order to ensure publication and quality. Typographical accuracy shall be at
the risk of the advertiser on copy received for publication after the deadline/
quality assurance date. Deadlines are subject to change during peak holiday
periods. Advertisers will receive prior notification. The Lexington Herald-Leader
cannot assume responsibility for errors in advertisements, unless the newspaper fails to correct errors clearly marked by the advertiser on proofs returned to
the newspaper within deadline requirements. The Lexington Herald-Leader’s
liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the cost of the
advertisement in which the error occurs. Notice of errors must be given in
time for correction before additional insertions are made. Claims for error
adjustment must be made within thirty (30) days of error date. In the event
of non-publication of copy furnished, no liability shall exist on the part of the
Lexington Herald-Leader, except that no charge shall be made therefore. On
multiple insertion ads, credit for errors will be allowed on the first insertion only.
All errors in advertisements must be reported to the Lexington Herald-Leader
within 30 days of publication. The Lexington Herald-Leader reserves the right
to adjust only those errors reported within this specific period. On customersupplied digital ads, the Lexington Herald-Leader assumes no responsibility
for failure to publish or incorrect publication of ads that have not adhered to
Ad File Preparation guidelines available online at www.herald-leader.com/ads.
Advertisers are strongly encouraged to submit a test file and have it verified
prior to electronic submission of a live ad. Please call 859-231-1657 to arrange
a test.
ISSUE ADVERTISING
Advertising which states an opinion or is commenting on an issue will be
charged at the appropriate national price in effect. The Lexington HeraldLeader has the sole discretion to determine whether content is issue or opinion
in nature.
KEY NUMBERS AND COUPON EXPIRATIONS
The publisher is not responsible for key numbers or coupon expiration dates to
be set in ad copy unless written instructions are received from advertiser prior
to deadline.
POLITICAL ADVERTISING
Advertising retail agreement options available to any candidate running for city
or county public office. Cash with order.
PROOFS
Proofs are not guaranteed for materials submitted after deadline. Excessive
changes made on proofs are subject to additional charges.
STORAGE OF PRINTED MATERIALS
The Lexington Herald-Leader cannot be responsible for printed material left
with publisher for more than 30 days after publication unless instructions to
return it at advertisers’ expense are furnished with the order.
ad image area of each TAB page = 9.5” wide x 9.5” deep
1/8 Horizontal
modular
4.7” x 2.3”
ad image area of a DOUBLE TRUCK = 20” wide x 9.5” deep
1/16
modular
2.27” x 2.3”
1/8 Vertical
modular
2.27” x 4.7”
strip
modular
9.5” X 2.3
1/2 page Vertical
modular
4.7” x 9.5”
1/4 page
modular
4.7” x 4.7”
1/2 page Horizontal
modular
9.5” x 4.7”
Broadsheet Sizes
folio goes here - .25” deep
folio goes here - .25” deep
folio goes here - .25” deep
folio goes here - .25” deep
3x7
4x6
4 x 21
3 x 21
Half Vertical
6 x 17
folio goes here - .25” deep
6 x 15
3 x 10.5
Quarter
6 x 10.5
Half Horizontal
folio goes here - .25” deep
folio goes here - .25” deep
folio goes here - .25” deep
folio goes here - .25” deep
BROADSHEET COLUMN .. SIZE
3x3
1 Column ................... 1.6625”
2 Columns .................... 3.455”
3 Columns .................. 5.2475”
3x5
4 x 17
2x2
6 x 21
Full Page
4 x 10.5
2x5
6x3
5 Columns .................. 8.8325”
5 x 18
6 Columns .................. 10.625”
Full Page ........... 10.625” x 21”
2x4
2x3
4 Columns ...................... 7.04”
Double Truck ....... 22.25” x 21”
(image area = 10.625” x 21.5”,
including folio)