325000 square feet of outlet retail | no major outlet competition

325,000 SQUARE FEET OF OUTLET RETAIL | NO MAJOR OUTLET COMPETITION WITHIN 80 MILES
Ideal Location
Six miles from downtown Des Moines, the capital of Iowa and the
most populous city in the state
At the intersection of I-80 and US-65 in Altoona, an established
destination for entertainment and shopping
Adjacent to Bass Pro Shops and other well-known attractions
No major outlet center within 80 miles
14 miles from Des Moines International Airport
Strong Demographics
Population of 948,000 and Average Household Income exceeding
$68,000 within 60 mile residential trade area
More than 75,000 students attend 17 institutions of higher education
- most notably Drake University and Iowa State University - within
60 miles of the site.
Des Moines shoppers spend 18.5% more than the national
average on GAFO merchandise.
Higher than average population growth
Low cost of living and low unemployment rate
A significant proportion of affluent shoppers, exceeding the
national average in five Mosaic categories
‘‘
In its special series, TODAY reveals
Overview
Iowa’s capital city, Des Moines,
Outlets of Des Moines will bring 325,000 square
is the wealthiest U.S. city.
to the Des Moines metropolitan area, one of the
‘‘
TODAY Show, January 2014
feet of some of the best brand names in retail
strongest economies in the United States. Located
at an established destination for entertainment
and shopping, the site is easily accessible to the
residential trade area of 948,000. With no major
outlet center located within 80 miles, Outlets of
Des Moines is perfectly poised to fill a void in this
market.
Recently ranked by Forbes Magazine as the
best place in the nation for business and careers,
Des Moines is achieving renewed recognition for
its burgeoning growth and quality of life. Soon,
Des Moines will have another accolade: the best
place in the region to shop for great value.
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Aerial Site Plan
• At the intersection of I-80 and US-65 in Altoona
• Adjacent to 145,000 SF Bass Pro Shops Outdoor World
(2 million annual visitors)
• Located at same exit as Prairie Meadows and Adventureland
Amusement Park (3.5 million annual visitors)
N
Retail Market
Ankeny
6
Department Store-Anchored Shopping
Centers Within 30 Mile Radius
• Jordan Creek Town Center - 16 miles
• Valley West Mall - 13 miles
401
35
141
• Southridge Mall - 10 miles
80
35
80
• Merle Hay Mall - 10 miles
35
The Outlets of Des Moines site represents
Merle Hay Mall
Altoona
69
Urbandale
6
6
235
65
DES MOINES
163
Iowa State Fairgrounds
235
80
Iowa State Capitol
West
Des Moines
Jordan Creek
Town Center
market and maintain sufficient spacing between
traditional department store-anchored centers.
28
Valley West Mall
the best opportunity to enter the Des Moines
69
35
65
Des Moines
International Airport
5
Southridge Mall
5
65
5
Competition
With the nearest major outlet mall 80 miles away,
Outlets of Des Moines is well-positioned to fill this retail void.
35
Sioux City
Dubuque
Waterloo
Ames
Tanger Outlets
Williamsburg, Iowa
Cedar Rapids
80 MILES
West Des Moines
80
Omaha, NE
Altoona
Des Moines
Council Bluffs
35
Iowa City
80
Davenport
Market Analysis
Outlets of Des Moines Data Comparisons
The Des Moines area boasts high average household
incomes, low cost of living, and low unemployment.
“A low unemployment rate, high-paying financial
Des Moines Metro Area
U.S. Average
services jobs and below-average housing costs
allow Des Moines residents to enjoy a standard of
living that’s the envy of their friends in larger cities.”
Annual Population Growth (2000-2012)
-Kiplinger, July 2012
Annual Future Population Growth
(2012- 2017)
Iowa Falls
Webster City
Cedar Falls
60 Mile Radius
Space for Market
Analysis Data
88%
+1.7%
+0.9%
88%
4.5%
7.1%
37%
($74,334 at Cost of Living Index = 90.7)
$81,956
$70,967
15%
GAFO Sales per Capita
$4,440
$3,747
18%
Unemployment Rate (April 2013)
Annual Household Income
35
+0.9%
+1.7
Ames
Ankeny
Altoona
West Des Moines
80
Newton
Indianola
Knoxville
80
Mosaic Profiles
Oskaloosa
Within the residential trade area, five Mosaic groups exceed the national average by 31% or more, accounting for more
35
than 44% of total households in the trade area. These groups include Flourishing Families (170% above national average),
Promising Families (83% above national average), Thriving Boomers (45% above national average), Singles and Starters
(34% above national average), and Autumn Years (31% above national average).
60 MILE DEMOGRAPHICS (2013)
Population:
947,999
Households:
373,437
Average Household Income:
$68,637
Daytime Employees:
525,723
Des Moines ranks #1 as the
best city for families.
Kiplinger, 2012
Tourism
Des Moines has a robust tourism and visitor
industry attracting more than 2.9 million visitors
to the region each year. Over one million people
visit the Iowa State Fair annually and more than
60 unique venues draw people from throughout
the region. Sports and recreation facilities such
as the Wells Fargo Arena and Principal Park offer
modern venues for minor league baseball, arena
football, basketball, and large concerts. These
facilities and more make Des Moines a vibrant
destination for visitors from throughout Iowa and
beyond.
Hotel Rooms
More than 10,000 hotel rooms serve the busy
tourism industry.
The internationally-acclaimed
Iowa State Fair attracts more than
1 million visitors annually from
around the world and is the single
largest event in Iowa.
Prairie Meadows racetrack and
casino is at the same exit as Outlets
of Des Moines. This popular destination, attracting about 3 million
annual visitors, also features a 189
room hotel and conference facility.
Iowa’s largest amusement park,
Adventureland, has over 100 rides,
shows and attractions drawing over
500,000 annual visitors and is located next to Outlets of Des Moines.
Iowa Speedway is a state-of-theart race track and motorsports
facility located in Newton, Iowa, 30
miles east of Des Moines. The track
is designed for year-round use and
includes 30,000 permanent seats.
Bass Pro Shops Outdoor World,
next to Outlets of Des Moines, is a
major destination for outdoor gear,
entertainment and education.
‘‘
Des Moines Tops List of
15 Best Cities For Young Professionals
‘‘
Forbes, August 2014
Business Market
Forbes’ recent ranking of Des Moines as the
According to Forbes, “Employers are doubling
best place in the nation for young professionals
down on the area. Wells Fargo has added more
comes as no surprise to the many companies in
than 4,000 jobs in Des Moines over the past 10
the financial services, bioscience, data center,
years and recently announced a new $100 million
and cargo industries that have long recognized
expansion in the area. Principal Financial, head-
Des Moines’ strong business climate, with its
quartered in Des Moines, is $250 million into an
low costs and educated labor force. Greater
expansion of its downtown campus.” Facebook is
Des Moines has the highest employment con-
investing over $1 billion to build a data center in
centration in financial services in the United
the area, and Microsoft is investing $678 million
States and is the third largest international
to expand its data center in West Des Moines. The
insurance center after London, England and
economy’s strength includes exports, which show
Hartford, Connecticut.
a 22% increase over 2011.
Largest Non-Government Employers
Service/Product
Employees
Wells Fargo & Co.
Financial services, home mortgage
13,500
Mercy Medical Center
Healthcare
7,100
Principal Financial Group
Financial services
6,131
UnityPoint Health
Healthcare
5,505
Nationwide / Allied Insurance
Insurance
5,000
John Deere
Agricultural machinery, services
3,100
DuPont Pioneer
Agribusiness
2,849
JBS Swift
Pork processing & packaging
2,300
Hy-Vee Food Stores Inc.
Retail grocery / drugstore
2,100
YMCA of Greater Des Moines
Non-profit
1,868
Kum & Go
Convenience store
1,820
Marsh
Insurance
1,800
UPS
Logistics & distribution
1,600
Bridgestone Americas
Agricultural tires
1,600
Wellmark Inc.
Health insurance
1,550
HP Enterprise Services
Global technology services
1,500
Aviva USA
Financial services
1,400
Casey’s General Store, Inc.
Convenience stores
1,400
Emerson Process Management
Control valves and systems
1,200
EMC Insurance Companies
Insurance
1,126
Lennox Manufacturing, Inc.
Heating, air conditioners
1,030
Prairie Meadows Racetrack & Casino
Casino and horse racing
1,003
Meredith Corporation
Publishing
1,000
Tyson Fresh Meats
Chicken, beef & pork processing
1,000
Source: The Greater Des Moines Partnership
June 24, 2013
‘‘
Des Moines metro tops
economic strength list, beating
out 380 other metro areas
around the U.S.
‘‘
Employer
The Des Moines Register, June 2014
Demographic Analysis
Population
60 Miles
2013 Estimated Population
947,999
2018 Projected Population
999,821
2010 Census Population
927,215
2000 Census Population
831,082
Projected Annual Growth 2013 to 2018
1.1%
Historical Annual Growth 2000 to 2013
1.1%
2013 Median Age
36.5
Income
2013 Estimated Average Household Income
$68,637
2013 Estimated Median Household Income
$58,728
2013 Estimated Per Capita Income
$27,202
Households
2013 Estimated Households
373,437
2018 Projected Households
390,858
2010 Census Households
365,294
2000 Census Households
325,273
Projected Annual Growth 2013 to 2018
0.9%
Historical Annual Growth 2000 to 2013
1.1%
Race & Ethnicity
2013 Estimated White
89.5%
2013 Estimated Black or African American
3.4%
2013 Estimated Asian or Pacific Islander
2.7%
2013 Estimated American Indian or Native Alaskan
0.4%
2013 Estimated Other Races
4.0%
2013 Estimated Hispanic
6.2%
Education (Age 25+)
2013 Estimated Some College
21.2%
2013 Estimated Associates Degree Only
9.4%
2013 Estimated Bachelors Degree Only
20.5%
2013 Estimated Graduate Degree
8.7%
Business
2013 Estimated Total Businesses
38,407
2013 Estimated Total Employees
525,723
082014
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