famoush tel .co - Europe Famous Hostels

famoushostels.com
INFO FOR NEW MEMBERS
famoushostels.com
WELCOME TO EFH
Welcome to the association of the best
European Hostels – setting the standards,
promoting each other and being promoted
collectively.
ABOUT US
Europe’s Famous Hostels was created in 1995
to promote member hostels across Europe.
Originally called "The Famous Five", with only
5 members, it grew over the years and
renamed itself "Europe’s Famous Hostels" to
reflect this. In 2013 there are 37 members.
The association’s purpose is to benefit its
members through a network of independent
hostels, all equal to each other. The word
"famous" is well recognized by our customers
as a guarantee to have a great stay at
unbeatable value. All our hostels are safe,
secure and clean.
1.
INFO FOR NEW MEMBERS
famoushostels.com
ONLINE
In 2012 the Famous Hostels website received 360,000 visits, and
attracted over 274,000 visitors. It is developed and hosted by the award
winning Beds & Bars Web Studio. Summer 2012 saw our fantastic mobile
site successfully launched, enabling access to our travel news, reviews,
hostel information and bookings on the move. We also provide a platform
for booking tours, groups, news from our social networking sites and our
online travel magazine. The site is currently in 9 languages.
2013
» 360,000 visits ...> 274,000 unique visitors
» web & mobile
» 9 languages
2.
INFO FOR NEW MEMBERS
famoushostels.com
WHO WE ARE
Amsterdam: The Flying Pig
Athens: AthenStyle Hostel
Bad Gastein: Euro Youth Hotel
Barcelona: Kabul Youth Hostel
Berlin: The Circus Hostel
Bratislava: Patio Hostel
Bruges: Bauhaus International
Budapest: The Maverick Hostel
Cardiff: Nosda Backpacker Hostel
Copenhagen: Copenhagen Downtown
Dublin: Avalon House Hostel
Edinburgh: St Christopher’s Inn
Granada: Oasis Backpackers’ Hostel
Interlaken: Balmer’s Herberge
Krakow: Pink Panther Hostel
Lisbon: Oasis Backpackers’ Mansion
Loch Ness: Morag’s Lodge Hostel
London: St Christopher’s Inn
Malaga: Oasis Hostel
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INFO FOR NEW MEMBERS
Madrid: Cat’s Hostel
Marseille: Vertigo Vieux-Port
Munich: Euro Youth Hotel
Naples: Hostel of the Sun
Nice: Villa Saint Exupery
Paris: St Christopher’s Inn
Prague: Czech Inn
Riga: Friendly Fun Frank’s Hostel
Rimini: Sunflower Beach Hostel
Rome: Alessandro Palace & Bar
Rotterdam: Hostel ROOM
Salzburg: Yoho International Hostel
Sevilla: Oasis Backpackers’ Hostel
Sorrento: Seven Hostel
Valencia: Home Youth Hostel
Vienna: Hostel Ruthensteiner
Warsaw: Oki Doki Hostel
Zagreb: Chillout Hostel
famoushostels.com
HOW IT WORKS
Management of the association:
· We have a Coordinator and an elected Executive Board to make decisions on
behalf of the association. Every member has a vote, and every member is equal.
The Executive is a voluntary position to oversee the running of the association
and make decisions on the member’s behalf. The Executive positions are open
to every member.
·
The Executive and Coordinator have a monthly meeting on matters concerning
the association – minutes are sent to all members.
· All members are welcome to attend Executive meetings and join in.
· All members sign a "Constitution" for the association, agreeing to abide by the
rules of the association. The Constitution is legally binding and a majority
member vote is required to make any changes to it.
· The Executive is elected annually, with the Chairman staying 2 years.
· The accounts are managed by our Treasurer and audited annually by
an external accountant.
· Membership fees are required to be paid promptly on invoice. The commissions
made through bookings are repaid monthly to EFH from Hostelbookers, and
repaid to the hostels by EFH annually.
4.
INFO FOR NEW MEMBERS
famoushostels.com
“Why can’t all hostels be like this?”
COMMITMENTS
LONELY PLANET: Villa St. Exupery –Nice
We are committed to cross marketing each other. New members are
expected to make an effort to know other members in the network,
especially their neighboring hostels: we are a support network for each
other. That means we expect…
· You will promote EFH and your city
· You will attend the AGM and Staff Training
· Your staff will tell each guest about EFH
· Your Flyers will have an EFH logo on the front
· Your website will have the EFH logo
· You will go the extra mile for your
neighboring EFH hostels, tell your guests
about them and take bookings for them
· You will display EFH merchandise
· You will give 2 free nights per year
for EFH competitions
· Your email signatures will mention
the network
· Your website will have a link to
www.famoushostels.com
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INFO FOR NEW MEMBERS
famoushostels.com
OUR HOSTEL STANDARDS
Each hostel maintains the association’s standards to form a brand that is trusted.
Our hostels are award winning, safe, and have the best ratings and reviews from
independent backpackers - an average over all our hostels of 91% on
Hostelworld.com. We expect hostels to maintain these standards, and make a
maximum effort to keep their overall, staff and cleanliness ratings as high as possible.
6.
INFO FOR NEW MEMBERS
famoushostels.com
MERCHANDISING
The feedback from hostels at our Staff Training was to have more individual
hostel merchandise. We now have merchandise per region, as well as generic
flyers and posters for the network.
·
·
A large panel of different items sent to you. There’s a google drive
with all designs available for download.
·
7.
More specific items per hostel available,
including tshirts and postcards for each location.
Flyers for EFH sent to over 50 hostels.
INFO FOR NEW MEMBERS
famoushostels.com
ONLINE PROMOTIONS
NEWSLETTERS
We send regular newsletters to promote our brand, run competitions and
promotions, and generate bookings. Any content you send we can feature on
these. We also have featured slots on the St Christopher’s ezine and Flying Pigs
newsletter, with a database of over 400,000. The next step is to sell space to
cross promote travel related products.
Open rates around 22%
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INFO FOR NEW MEMBERS
Database around 15,000
famoushostels.com
CROSS MARKETING
Only hostels can make this happen! Please make sure you display EFH
merchandise and marketing material to help promote the network:
· EFH Flyers Postcards, Regional posters & “Go my way” displayed in each hostel
· ‘Internet Café’ Next Stay website free on hostel terminals and Wi-Fi
· EFH Logo and Europe Map displayed
· Front desk staff and managers informed
· We invite all members to visit other hostels. Your staff receive a 50%
discount when they stay at another member’s hostel – this is reciprocal.
9.
INFO FOR NEW MEMBERS
famoushostels.com
SOCIAL NETWORKING
One of the primary aims of our network, and an important mission of every
member, is cross marketing. We have many platforms, but only the members
can make it happen by getting involved.
WHY SOCIAL MEDIAS ARE IMPORTANT:
· To promote the EFH network and the hostels within it
· To keep in contact with guests and encourage their return
· The easiest promotional channel (free, fun, fast)
· Online presence, it’s your public image we are promoting
EASY TO DO:
· Post on the EFH Page and your page with promos, events &news.
· Keep your social medias alive with news, music & photos.
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INFO FOR NEW MEMBERS
famoushostels.com
BE INVOLVED
One of the first aims of our network is cross
marketing. We enable and help this, but
only the members can make it happen. You
have to be involved.
ANNUAL GENERAL MEETING
» This is hosted annually by a hostel, all
members should attend (with a paid
contribution) and share their thoughts
and opinions. You have a vote to use!
ARTICLES /CONTENT /EVENTS /PROMOTIONS
» Send us articles about your city, about
your hostel, events in your city.
» Let us know what happens – share
photos on Pinterest, our blog, your blog.
» Share your promotions with us – we
can publish these on the website.
FACEBOOK
» Please add “Europe’s Famous
Hostels” as a Friend with your hostel,
and like the page “Famous Hostels”.
» Share comments and posts with us
and other members!
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INFO FOR NEW MEMBERS