view case study - Staffordshire Chambers of Commerce

Case Study: December 2013.
Andrea paints a bright future with the help of
Let’s Do Mentoring
Client:
Khromaworks, Knypersley,
Staffordshire.
Activity:
Mural painting
Mentor:
Andrea
Siegertsz with
business mentor
Jayne Phillips.
Jayne Phillips
Programme: Let’s Do Mentoring.
Talented artist Andrea Siegertsz
This led to Andrea starting up
spends her time painting super
Khromaworks and she has become a
heroes and fantasy princesses.
firm favourite with parents looking for
But the Knypersley artist has now
found a business fairy godmother in
Let’s Do Mentoring’s Jayne Phillips.
Andrea called on Let’s Do Mentoring
for help after a chance meeting with a
member of the Staffordshire
the wow factor when redecorating
shines through and she is making
good progress with Khromaworks.
areas.
charge a fair rate for the job. It can be
Added Andrea: “Having a business
mentor has been a great help and I
have really hit it off with Jayne.
networking event.
have someone to bounce ideas off.
Andrea previously worked as a
“When I’m working I am in my own
designer for well known footwear
artistic bubble and it is good to have
company Pod.
Jayne there to get me to focus on the
business and helping to plot a way
forward.
into a business after returning to the
“Mentoring has helped me to set a
area in recent times.
proper pricing structure and to think
“I have always been artistic and I
work with. Her enthusiasm and talent
“An early issue was getting her to
“I work alone and it is wonderful to
decided to turn her talent for painting
Jayne said: “Andrea is a delight to
their children’s bedrooms and play
Chambers of Commerce team at a
A North Staffordshire girl, Andrea
about how to market my business.
difficult for artists to show their real
value as people often do not
understand the complexity of the work
carried-out.”
“We are looking at marketing plans
and analysing Khromaworks’
customer base.
“I see my role as being a critical friend
to Andrea. Khromaworks is still a
young business but is going into 2014
with confidence high.”
Positive outcomes
Business Practice: Development
offered my services to paint a mural
“We decided to concentrate on
of a business plan, which includes
at a local church,” said Andrea who is
children’s murals and related
goal setting, and the implementation
married to well known local radio
products such as a range of door
of a new marketing strategy to raise
presenter Den Siegertsz.
plaques.
“The response was good and it
“I am currently growing the business
Prospects: Potential for growth of
proved to me there was a demand for
slowly through word of mouth and
client base and increased activity.
mural painting.”
social media such as Facebook.”
If you would like to access mentoring or become a mentor contact the Staffordshire Chambers of Commerce Contact details: NSCCI, Commerce House, Festival Park, Stoke on Trent, ST1 5BE Tel: 01782 213 929 | Fax: 01782 202 448 | Email: [email protected] Web: www.nscciprojectteam.co.uk awareness of the company.