92% 88% 77% 83%

Transcription

92% 88% 77% 83%
EXHIBItalk
2015 POST-SHOW REPORT
37,364
2015 ATTENDANCE
THE RESULTS SPEAK FOR
THEMSELVES!
Exhibitors shared their experience in the
post-show survey. Here’s what was reported:
92% will “definitely” or
“probably” reserve a booth
for 2016
Large crowds gathered daily to shop, learn and buy!
BIG CROWDS. BIG SUCCESS.
Thousands of homeowners converged on the Prime Osborn Convention
Center for four days of shopping at the Spring 2015 Jacksonville Home +
Patio Show, making it a must-attend event again this year. With ideas in mind
and money to spend, visitors eagerly walked the show to gain inspiration and
meet with 365 exhibitors and experts to discuss their projects. Here’s a recap
of the exciting marketplace these buyers experienced.
88% stated the number of
attendees was “excellent,”
“very good” or “good”
83% will “definitely” recommend
or are “likely to” recommend the
show to other potential exhibitors
77% were “very satisfied” or
“satisfied” that their expectations
of the show were met
SNAPSHOT OF VISITORS
AT THIS YEAR’S SHOW:
•96% did not attend another home
show in the market (reach a unique
audience)
•94% are homeowners (sell to a
qualified audience)
• 8
2% rated their overall satisfaction as
“very satisfied” or “satisfied”
Shoppers carefully considered their purchase options at the show.
DID YOU KNOW?
•25,272 UNIQUE visitors browsed our show website in the 30 days prior to
the show. Web banners are available at a low cost for you to be in front of
this powerful and huge online audience.
•The most viewed page was the Buyer’s Guide Listing. Did you post your
company information there?
•1,534 NEW consumers signed up to receive information from us in the
future. Ask us how you can communicate your marketing message to this
engaged group year-round.
BEST OF THE BEST
Congratulations to our winners! Nominated by show staff,
these outstanding exhibitors received special recognition at
the show. An award honoring their achievement was presented
to them by the show team. These exhibitors went the extra
mile in their efforts for exceptional booth quality. Will you be
included in this illustrious group next year?
Best Kitchen
& Bath
Display
Matt Herman
of Cabinetry
Masters
with
Leonor
Moore of
Marketplace
Events
Best New
Product
Gary
DiStefano
of Rhino Pro
Floors with
Diana
Lossing of
Marketplace
Events
The
“Promoting
The Show”
Award
Michele
Johnson of
Super Sod
with Diana
Lossing of
Marketplace
Events
Best Overall Display - Earthworks/Pratt Boys
Most Creative Exhibit - Axiom Outdoor, Ryan Jundt
BEST USE OF SMALL SPACE - Sunrise Pools, Mike & Kristen Remeika
Rookie of the Year - Dwell Done Interiors, Linda Gaines
TWEETS + POSTS
•It is going to be a great day
at @TheJaxHomeShow.
Come see me at noon and
@ChrisLambton13 at 1 p.m.
#dynamicdoublefeature
Tweeted by @divaofdiykc
•Jacksonville Home + Patio
Show, March 5-8th visit
#Booth S5-11#PrimeOsborn
@TheJaxHomeShow
Tweeted by @FoundationPros
•#MattAboutJax Here’s a
behind the scenes look at
@TheJaxHomeShow with
the @PrattGuys.
Tweeted by @MattPittmanFTU
•Check us out this weekend
at the Jacksonville Home
& Patio Show at the Prime
Osborne. Booth 721.
Tweeted by @GTJAX
• G
reat view & aroma working
next two the food trucks at
the home + patio show
@TheJaxHomeShow
@JaxTruckies
#JaxHomeShow
Tweeted by @tonymannradio
•The Jacksonville Home &
Patio Show is 3 Days away.
This Thursday thru Sunday,
you can shop, compare and
save.
Tweeted by @999gatorcountry
•Great Sunday
@TheJaxHomeShow! Food
trucks and great vendors!
Come visit! #SkyFlexUSA
#skyflexjax #Jacksonville
Tweeted by @SkyFlexUSA
Follow us on Twitter!
@TheJaxHomeShow
Like us on Facebook! Home and Garden Events
PERFECT
PORCHES
Cottage by the Sea
along with G&H
Reclaims & Rockaway
Gardens, created
two perfect porches
and showed how to
transform outdoor
living spaces into
an entertaining and
relaxing environment.
SEEN AND HEARD
From radio and television to online and print, the Spring
Jacksonville Home + Patio Show was a hot topic for local
media! The show received extensive coverage on media outlets
including:
PRINT
The Florida Times-Union
Jacksonville Magazine
ONLINE
firstocastnews.com
folioweekly.com
jacksonville.com
thespecktator.com
wjxt.com
RADIO
WAPE 95.1 FM
WEJZ Lite 96.1 FM
WJCT First Coast Connects (NPR)
TELEVISION
CW I Know Jax
WJAX-CBS
WJXT-4
WJXX-25
WTLV-12
CENTER OF ATTENTION
Lively presentations, from both local and national experts on
the Main Stage, kept the crowds enthralled and inspired
consumers with the latest trends in DIY, creative solutions
in remodeling and landscaping, mouth-watering cooking
demonstrations and fresh ideas in home décor.
VOICING YOUR OPINION
Here’s what exhibitors in this year’s show had to say:
“I received a large order from
a hotel in Georgia! This was
all because they saw us at the
show!”
Gordon Swenson of North
Florida Outdoor Furniture
“Now that we have done a few
shows, prospects come by to
say hello and that recognition
has translated into current and
future business.”
Teresa Fennimore of
NHance Wood Renewal
Chris Lambton
of HGTV’s
“Yard Crashers”
“This was the most amazing
show… I generated over
$50,000 in sales!”
JulieAnne of A-Box TV
“We were very impressed
at how clean and organized
the event was! Everyone in
attendance seemed to be
enjoying themselves and we
were able to introduce our
exclusive sunrooms to the
Jacksonville market with good
results!”
Jill Cram of WCI Renovations, a
div.of WCI Group Inc.
“We generated numerous leads
that will result in sales. We are
very happy with the results of
each show that we’ve attended
with Marketplace Events!”
David Neese of
All Seasons Roofing
Leanne Lee
Diva of DIY
JACKSONVILLE GNOME + PATIO SHOW
Presented by the Marketplace Events team, each member was
responsible for creating their very own gnome to represent each
member of the team. Florida Grown, Scottish Heritage and Miami
Heat were just a few of the gnomes available for viewing.
DRAB TO FAB
EVERYTHING’S COMING UP ROSES
2,500 roses were sold at the entrance to attendees & exhibitors.
The proceeds were donated to the Jacksonville Rose Society.
SAVE THESE DATES
OCT. 1-4, 2015
MARCH 3-6, 2016
Prime Osborn Convention Center
Prime Osborn Convention Center
JacksonvilleHomeShows.com
JacksonvilleHomeShows.com
Local frugalista
Lyndsey Almeida
of Pink Coffee blog,
inspired attendees
to take items ready
for the dumpster and
give them a makeover.
Sharing tips, Lyndsey
inspired visitors to
search their own
homes for DIY project!
STAY
CALM & DIY
DIY expert Chris Tice
demonstrated four
great space saving
items including a
drink station, potting
bench and towel rack.
He also included
the instructions so
homeowners could
replicate his designs.
ADVERTISING CAMPAIGN
Print Ads
Admission Passes
Show Guide (12 pages)
Emails
Billboards
GETTING THE WORD OUT
Web Ads
Advertising spend topped more than $121,000! Spreading these
dollars across multiple media – television, radio, print, outdoor
and online – ensured total saturation of the local market and drove
thousands of attendees through the doors!
SPONSORSHIP
Looking for unique ways to gain additional
exposure before, during and after the
show? Contact Rosanna Hrabnicky at
888-248-9751, ext. 104 or
[email protected] for rates and info
for this or any Marketplace Events show.
CALL TODAY TO BOOK 2016!
LEONOR MOORE (Alpha A-K)
Exhibit Sales Consultant
407-363-7653, ext. 12
[email protected]
DIANA LOSSING
(Alpha L-Z)
Exhibit Sales Consultant
407-363-7653, ext. 13
[email protected]
SATISFACTION
GUARANTEED
Any attendee who was not completely
satisfied with the Jacksonville Home + Patio
Show was able to visit the Show Office to
submit paperwork to receive a full refund. This
guarantee was promoted in show advertising.
We’re pleased to report that out of 37,364
visitors, we received 0 requests for a refund.
TIPPING OUR HAT TO YOU
CRISTIAN MOORE
From Left to Right: Kyle Shelton, Liz Harper, Leonor
Moore, Diana Lossing and Cristian Moore
Group Manager
407-363-7653, ext. 15
[email protected]
We gratefully acknowledge the support of our valued customers and sponsors. The success of the show depends largely on you. Thank you
for making this year’s show memorable.