April 2009 Issue

volume 6 / Number 2 / APRIL
2009 / $4,95
PM 40014105
www.autosphere.ca
Ten Years of
Be Tire Smart
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Contents
April 2009
ca.pirelli.com
14
22
28
f e at u r e s
10
Be Informed!
Summer vs. All-season Tires
12
Management
Whole New Ball Game!
14
RAC: Ten Years of Be Tire Smart
Popular Program Goes Forward into Its Second Decade
16
WCTD Convention: A Full Program for Attendees
Future Programs May Include Training
20
Falken Winter Tires
Ride & Drive Event in Quebec
$
CONSUMER
22REBATES
ManagementUP TO 16O
20
$
60
What Will Be Your Next Move?
$
P4 Four Seasons
P6 Four Seasons
Pirelli: A Leader in National Training
P Zero & Scorpion Zero Range
24
for Consumer Knowledge
Knowledgeable
Professionals Help Consumers Make Informed Purchases
100
(15” – 20”)
$
120 (21” – 22”)
140
(23” – 25”)
28$160
Continental’s
Biggest Product Launch Ever
(26” – 30”)
$
$
Introducing the New Extreme Contact Tires
FROM MARCH 1st TO JULY 31st, 2009
REBATES VALID WITH THE PURCHASE OF 4 TIRES
regulars
4
Editorial
Cut the Cutting
6, 21, 27, 30
18, 19
Commercial Tires
26
Industry News
8
Tire Recycling
30
New Products
Advertisers
| www.autosphere.ca | April 2009 | Tire News |
3
editorial
it costs to keep an existing customer vs. how
much it costs to find a new one. That spread
is even more dramatic during an economic
downturn, so pay more than the usual attention
to your current clients with a willingness to do
whatever it takes to keep them smiling.
Word-of-mouth advertising
If your customers are smiling, you know they’ll
happily recommend your goods and services
to others. Word-of-mouth advertising is precious at the best of times, and in these worst of
times it can prove to be absolutely priceless.
Invest in training
Arm your people with the skills they need in
Cut the
Cutting
When the economy sours, we
instinctively want to cut costs
and limit investment. But this
isn’t always the wisest course
of action to take.
T
order to keep customers happy now, and train
them for future opportunities so that they can
hit the proverbial road running the instant
the current downturn comes to an end.
And let me boldly predict that it will come to
an end. How can I be so certain? Because even
the worst depressions and recessions in history
have come to an end, and so will this one.
Increase the sales volume
If growing your customer base is a challenge,
consider growing the sales volume you get
from your existing customers. I know that’s
oo many organizations are reacting to
easier said than done, and I’m not suggesting
the current economic storm with a sense
you simply charge more or try to sell them
of panic and helplessness. They figure
things they don’t want. Instead, work on
they can balance the books with cutbacks,
developing the traditional win-win scenarios
even though doing so will undermine the very
where your customers will want to spend
foundation of their success and set them up
more money with you.
for failure in the future. Yet despite their slash
and burn approach to cost-cutting, they still
How can you do that? By offering value. Find
find their businesses struggling. So clearly, this
out what needs your customers have and look
approach does not work.
at how you can make life easier for them.
Focus your efforts on finding solutions to their
What should you be focusing your energies on
problems. Doing so may take some time, thou-
today and what are the decisions, that if made
ght and effort, but the end result will be well
now, will see you emerge from this downturn
worth it.
We’ve all seen the numbers that show how much
Rémy L. Rousseau
[email protected]
For more tips and ideas, please visit autosphere.ca—Canada’s only automotive portal designed specifically for business leaders. While there, be sure to register to receive our free weekly e-newsletter;
every issue packed with reports that will keep you abreast of the automotive scene.
4
| Tire News | April 2009 | www.autosphere.ca |
Contributing Editors
François Charron, Éric Descarries,
Jack Kazmierski, Jil McIntosh
Copy Editor
Shirley Brown [email protected]
Production
Olivier Rhême [email protected]
Valérie St-Cyr [email protected]
Circulation Manager
Nancy Belleville [email protected]
Administration
Wendy Allain [email protected]
Danielle Boivin [email protected]
Advertising
Nathalie Plouffe
416-925-5665
[email protected]
Luc Champagne
514-945-1299
[email protected]
Réjean A. Rousseau
450-649-9007
[email protected]
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G E N E R A L T I R E . C A
Industry News
Nine new sizes have been added to Toyo’s
full line of passenger car, light truck, and
SUV tire products. The new size offerings
are diverse—from luxury passenger cars, to
hi-risers, light trucks, and street legal competition tires.
The Versado LX is the premium luxury passenger car tire renowned for its comfortable,
quiet ride due to design elements such as
Silent Wall technology. Three new offerings
include a 215/50R16, 215/55R18, and
235/45R18 for vehicles such as the Volvo
S40, Dodge Avenger R/T & SXT, Mitsubishi
Eclipse GT, etc.
The ultra-high performance segment benefits from a new 245/45ZR19 Proxes T1R;
extreme performance drivers get a new
225/45ZR17 Proxes R1R which delivers
razor sharp handling. Moving to the far end
of the size spectrum, a new 265/25ZR30
Proxes 4 is available exclusively for hi-riser
passenger car applications.
Street legal R-compound competition tire
enthusiasts get a new size of the Proxes
R888. Pickup and SUV owners get two new
sizes in the Open Country H/T, known for its
longevity, great handling, and comfortable
ride, and a new LT285/75R16 size of the
Open Country H/T provides a Load Range E
offering for full-size pickups.
Continental Tires Eyed by
Other Manufacturers
According to many sources including Reuters, the Continental tire business is being eyed by a few other manufacturers. The
most serious rumour could be the great interest posted by Italian manufacturer Pirelli,
who would like to buy the Continental Tire
division of the Schaeffler group, a German
supplier who recently took control of Continental Tires. Continental’s supervisory board
already approved the separation last January,
a move seen as a first big step to a mid-term
sale. French manufacturer Michelin was also
seen as a potential buyer, but now seems
to have backed off mostly because such a
move would have to go through Europe’s
cartel regulations and, at any rate, some
Michelin officials also think that the French
manufacturer already covers most, if not all
,the segments covered by Continental with
its multi-brand strategy.
New Goodyear N. A. Chief
Marketing Officer,
Consumer Tires
This is a newly created position and
R. Scott Rogers will be in charge of all aspects of advertising and marketing for the
company’s consumer tire business including
the Goodyear, Dunlop and Kelly brands.
Since 2005, Rogers had been senior vice
president of Marketing and Sales for Norwegian Cruise Line. Prior to that, he served in a
number of positions for The Procter & Gamble Co. in Cincinnati, Ohio, between 1992
and 2005.
A New Generation of
Run-flat Tires
Bridgestone is working on a third generation of run-flat tires that could be unveiled
at the end of the year. Targeted primarily
at OEs, Bridgestone hopes to convince car
manufacturers to adopt such tires on light
vehicles. According to the manufacturer, if
successful, it could eliminate as much as 59
million spare tires annually, which would reduce more than 2 million tons of CO2 generated in the production of such tires and their
wheels. Bridgestone would then be using
three technologies to achieve improved ride
and comfort—a so-called “Nano Pro-Tech”
rubber with much dispersed carbon black in
the compound for the sidewalls (thus reducing
the friction caused by carbon molecules when
the tire is loaded), new so-called “leading
edge” fibres for the plies (though Bridgestone
did not identify them), and “cooling fins” on
the sidewalls. The manufacturer has not yet
given a name to the new product.
Falken Tire Corporation, based in Fontana,
California, has announced it will be racing a
Porsche RSR in the GT2 class of this year’s
prestigious American Le Mans Series. Team
Falken Tire will be focused on developing
AZENIS RT slicks for the Porsche 911 chassis through extensive testing and development. The goal is to produce the best race
tire available in ALMS.
Falken will be developing a new AZENIS
race tire for ALMS racing.
NASCAR Race Back
in Montreal
Good news for NASCAR fans and many
of the sponsors associated with this form
of motorsports—the Nationwide NAPA Auto
Parts 200 road race will be back at the Circuit Gilles-Villeneuve in Montreal, not only
for this summer, but also for the two following years. Stock-Car Montreal, now a subsidiary of International Speedway Corporation
(which also owns many racetracks such as
the Daytona International Speedway), has announced a three-year contract with the City
of Montreal to hold major automotive sporting
events at the Circuit. Also included will be
a Rolex Grand-Am endurance race featuring
Pirelli tires. Note that the race has moved to
the August 29 and 30 weekend when there is
no Sprint Cup race on the schedule. Tickets
are already on sale at the www.circuitgillesvilleneuve.ca.
photo: Guillaume Descarries
Toyo Tires Adds Nine
New Sizes to Lineup
Falken to Race a
Porsche in ALMS
Falken Looking to Double
Its Tire Market
While unveiling its new HS439 line of
winter tires at a Montreal event last February, Falken Tire president and CEO Richard
Smallwood also told journalists that the tire
maker hopes to double its market share by
2010. The winter tire market is all new for
Falken but as Smallwood said, Falken will
be more aggressive than ever.
NASCAR is back in Montreal.
6
| Tire News | April 2009 | www.autosphere.ca |
We’ve branched out in a whole new direction.
Introducing the environmentally conscious Ecopia EP100.
Designed to feature low rolling resistance to help passenger cars achieve better gas mileage, without
sacrificing performance on wet roads or the smooth, quiet ride your customers expect from Bridgestone.
bridgestonetire.ca
1-866-9 GO TIRE
H & V speed ratings. 6 sizes.
185/65R15 88H
195/65R15 91H
195/55R16 87V
215/60R16 95H*
205/65R15 94H*
175/65R14 82H*
*Available Second Half
New Products
Goodyear Launches a
Wrangler DuraTrac for Big
Pick-ups
Bridgestone Launches
Its Ecopia Brand
Goodyear recently launched a
new pick-up truck
tire, the Wrangler
DuraTrac for hard
working vehicles.
The DuraTrac is a
versatile tire that
is at home both on
and off the road.
It even has the
required snowflake
Goodyear has launched
in the mountain
a new DuraTrac tire for
silhouette logo
robust pick-ups.
to identify it as
a “legal” winter tire. It is also pinned for
No 16 metal Studs for better winter driving conditions. This new tire has a unique
tread design for enhanced traction in deep
mud and snow. Designed for vehicles like
the 1/2-ton, 3/4-ton, and 1-ton Chevy Silverados, GMC Sierras, Ford F-Series, and Dodge
Rams, the DuraTrac also fits Nissan Titans
and Toyota Tundras in 26 sizes for 15- to
20-inch wheels.
photo: Éric Descarries
Goodyear Introduces a new
Wrangler MT/R
The new Wrangler MT/R with Kevlar is
very efficient in off road driving.
When Goodyear launched its original MT/R
off-road tire almost ten year ago, it was an instant success. Its main feature was its threeply sidewalls that could resist cuts against
rocks in off-road situations. With time, the
competition caught up with Goodyear. So the
Akron-based manufacturer decided to bounce
back and launch a totally new generation
of Wrangler MT/R, this time with a specific
Kevlar belt that even wraps the sidewalls.
Consequently, this off-road tire is almost
puncture-proof since the Kevlar belt is one of
three plies that form its sidewalls. Note that
the sidewalls also have treads to help the tire
get traction from them against rocks. The
new Wrangler MT/R with Kevlar is available in
30 sizes for wheels from 15 to 20 inches.
photo: Éric Descarries
Toyo Introduces the
Extensa A/S
8
Toyo Tires introduced the Extensa A/S, a
new all-season tire that delivers extended wear and high value for
passenger cars/minivans. A product of Tmode computer design
technology, the new tire delivers exceptional versatility with
low maintenance, reliability,
precise all-season handling,
and a comfortable ride.
The Extensa A/S has a symmetric, non-directional tread design
that allows for cross rotation and a long
tread life. A shoulder rib connects shoulder
blocks for increased stability while full-depth
multi-wave sipes minimize irregular wear for a
longer tread life and quiet, comfortable ride.
Available in a wide range of fitments for
13-17-in wheels, the Extensa A/S assures
extra confidence on the road. Initial sizes
total 19 and an additional 27 sizes will be
released through the summer. UTQG ratings
include a 620 A B for S and T speed ratings, and a 360 A A for H speed ratings.
www.toyotires.com
| Tire News | April 2009 | www.autosphere.ca |
Nitrogen Tire Inflator
The NitroFill
E-170 is a mobile
all-in-one generator/
inflator that’s fast
and easy to use.
It has advanced
PSA technology—no
membrane, no tank,
no battery or charger, no other equipment is required.
It’s the perfect
unit for almost
every application
and has an amazing
8 CFM rating. It converts up to
6 tires to NitroFill simultaneously
at the touch of a button. It provides instant
and uninterrupted flow with guaranteed purity
up to 99.9%. Each unit comes full assembled—just plug it in!
For more information, contact Wayward
Tools: 705-359-1508, or www.waywardtools.
com, [email protected].
Bridgestone launched
a new environmentally friendly tire at the
Chicago Auto Show in
February—the Ecopia
EP100. According to
the manufacturer, the
tire provides drivers with
improved fuel economy
but still yields great wet
and dry handling performance even if it features the
Bridgestone launched
company’s best low-rolling
its Ecopia brand in
resistance ever. This tire is North America at the
Chicago Auto Show.
aimed at hybrid and electric vehicles and it will be
used in original equipment and replacement
applications. This is the first time the Ecopia
brand is marketed in North America. It will
be available in H and V speed ratings with a
UTQG of 400AB. At first, it will be offered in
six different sizes for 14- to 16-inch wheels.
BFGoodrich Launches New
Tire and Sizes
Look for the upcoming
BFGoodrich Advantage
T/A tire coming your
way soon in H and V
speed rated sizes. It
features a non-directional tread design,
g-Grip interlocking
sipe technology for
all-weather traction,
and g-Wedge sidewall
stabilizers. BFGoodrich
will also add 16 H and V
speed rated sizes to its gForce Super Sport A/S performance tire line.
BFGoodrich has
recently unveiled its
new Advantage T/A
high-performance tire.
TPMS Torque Wrench
OTC introduced a new TPMS Electronic
Torque Wrench (3833-25), designed specifically for TPMS sensor nuts. The torque
capacity ranges from 10 to 120 inch-pounds,
and the tool head can rotate 90 degrees,
eliminating the need for multiple wrenches. Moreover, a flashing LED light with an
audible beep warns the user when the exact
torque has been reached. www.otctools.com
POTENZA G019 GRID All Season Performance
�
�
�
�
�
�
�
Silica to boost wet grip
Wider footprint to improve cornering
Advanced directional tread pattern for rapid water evacuation
Sophisticated and sporty looks
Veri-pitch design for a quiet ride
Uni-T Technology
80,000 Kilometer Treadwear Limited Warranty
Limited Treadwear Warranty
Limited duration replacement with comparable new Bridgestone tire at pro-rated cost if
warranted kilometers not attained; actual tread life may vary. Certain limitations and
restrictions apply. See authorised retailer for full warranty details before you purchase.
IDEAL FITMENT FOR:
Subaru
Acura
Mazda
Honda
Nissan
Toyota
CAR DEALERS:
Purchase via your Car Manufacturer / Bridgestone National Account Programs
TIRE DEALERS:
Competitive prices on direct billing.
ORIGINAL EQUIPMENT & RUN-FLAT TIRES:
We maintain a large and comprehensive inventory to meet all your requirements.
NATIONWIDE SERVICE:
Competitive shipping across Canada. E-mail us for our freight policy and toll free
contact numbers.
B2B WEBSITE - VIEW INVENTORY AND PLACE ORDERS:
Visit www.tiredistribution.com and register today.
Atlas Tire Wholesale Inc.
S A M P LE S IZ ES
P 1 8 5 /6 5 R 1 5
86H
P 1 9 5 /6 5 R 1 5
89H
P 2 0 5 /6 5 R 1 5
92H
P 1 9 5 /6 0 R 1 5
87H
P 2 0 5 /6 0 R 1 5
90H
P 2 0 5 /6 0 R 1 6
91H
P 2 0 5 /6 0 R 1 6
91V
P 2 1 5 /6 0 R 1 6
94V
2 0 5 /5 5 R 1 6
91H
2 1 5 /5 5 R 1 7
94V
2 0 5 /5 0 R 1 7
89V
2 1 5 /5 0 R 1 7 X L 9 5 V
2 2 5 /5 0 R 1 7
94V
2 0 5 /4 5 R 1 7
84V
2 1 5 /4 5 R 1 7 X L 9 1 H
2 2 5 /4 5 R 1 7
91H
2 3 5 /4 5 R 1 7
94H
Additional Sizes Available
YOUR SOURCE FOR BRIDGESTONE
WEST
EAST
6290 SHAWSON DRIVE
MISSISSAUGA, ON L5T 1H5
140 McLEVIN AVE., # 6 & 7
SCARBOROUGH, ON M1B 3V1
TEL (905) 670-9791
FAX (905) 670-0581
TEL (416) 292-8202
FAX (416) 292-8177
[email protected]
www.tiredistribution.com
Be Informed!
Summer vs. All-season Tires
Today, over 95% of new cars sold in North America are equipped with all-season tires. Many
still believe that they originated from an ill-fated compromise set in motion by tire manufacturers in the early ’80s.
Tests conducted by specialized firms have unquestionably shown that winter tires are definitely
safer than all-season tires in every respect. But, what is the result when they’re compared to
real summer tires?
Did you know…?
• A summer tire’s rubber is much softer than an all-season’s.
• A summer tire has better grip on the road, but this reduces its lifespan.
• A summer tire is designed to run at higher temperatures than an all-season tire.
• A summer tire’s sidewalls are more rigid, bringing better cornering performances and
greater handling.
UTQG classification index
UTQG stands for Uniform Tire Quality
Grade. This classification helps to de-
• Summer tires are getting scarcer on the market, and are often replaced by high performance tires.
termine a tire’s performance index.
True or False
You can refer to the information shown
1- All-season tires bear the inscription
on all tires which contain three interesting points:
q TRUE q FALSE
Treadwear is indicated by a number
2- By definition, an all-season tire must
between 60 and 620, the reference
show grooves on 50% of its tread.
q TRUE q FALSE
cause it has a better grip on the road.
and grip more in soft soils.
q TRUE q FALSE
by the letters AA (highest index), A,
the shorter the braking distance.
5- When compared to a summer tire, an
3- M+S tires are more efficient in the rain
on wet roads. This index is determined
index. The higher the traction index,
q TRUE q FALSE
all-season tire wears much faster be-
ber, the longer the treadwear.
B, and C. C is the lowest acceptable
speed.
q TRUE q FALSE
value being 100. The higher the num-
Traction corresponds to a tire’s grip
4- The centre tread section of an allseason tire improves stability at high
M+S for Mud and Snow.
By looking closely at the pictures below, indicate what type of tires they are and insert
the relevant letter (S for summer, W for winter and A for all-seasons) in the appropriate
space. (Answers at the bottom of the page in the coloured section)
The temperature index corresponds to the tire’s heat resistance and
its capacity to dispel it. This index is
indicated by the letters A (highest
minimum accepted by law. A high
temperature index indicates the tire’s
heat resistance.
10
| Tire News | April 2009 | www.autosphere.ca |
1- _______
2- _______
3- _______
1- Falken HS439 winter tire
2- Michelin Harmony summer tire
3- Toyo Spectrum all-season tire
4- Pirelli P6 all-season tire
5- Firestone Firewalk summer tire
index), B, and C. The C index is the
4- _______
5- _______
1- True
2- False: We’re talking about 25% of the surface.
3- True: Their grooves evacuate water more quickly and
allow the tire not to sink as much.
4- True: This tread section forces the tire to travel in a straight line.
5- False: It’s the opposite.
François Charron
[email protected]
DUELER H/T (D684 II)






LIGHT TRUCK
Highway All-Season light truck and SUV tire
Symmetric independent block tread design
Its tread blocks and all-season tread compound were developed to
provide traction on dry, wet and light snow-covered roads
Twin steel belts to stabilize the tread area and a polyester cord body
to help cushion the ride.
Uni-T Technology
100,000 Kilometer Treadwear Limited Warranty
Limited Treadwear Warranty
Limited duration replacement with comparable new Bridgestone tire at pro-rated cost if
warranted kilometers not attained; actual tread life may vary. Certain limitations and
restrictions apply. See authorised retailer for full warranty details before you purchase.
IDEAL FITMENTS FOR:
Chevrolet Ford Honda Mazda Saturn
Dodge GM Hyundai Nissan Toyota
CAR DEALERS:
Purchase via your Car Manufacturer / Bridgestone National Account Programs
where applicable.
TIRE DEALERS:
Competitive prices on direct billing.
ORIGINAL EQUIPMENT & RUN-FLAT TIRES:
We maintain a large and comprehensive inventory to meet all your requirements.
NATIONWIDE SERVICE:
Competitive shipping across Canada. E-mail us for our freight policy and toll free
contact numbers.
B2B WEBSITE - VIEW INVENTORY AND PLACE ORDERS:
Visit www.tiredistribution.com and register today.
Atlas Tire Wholesale Inc.
SAMPLE SIZES
LT245/75R16
P215/70R16
P235/70R16
245/70R16
265/70R16
P235/65R16
235/60R16
P265/70R17
P265/65R17
P235/60R17
P255/70R18
P265/65R18
P275/65R18
P235/60R18
P285/60R18
120/116RE
99S
104T
106S
111S
101S
100H
113S
110S
100S
112T
112S
114T
102H
114V
Additional Sizes Available
YOUR SOURCE FOR BRIDGESTONE TIRES
6290 SHAWSON DRIVE
MISSISSAUGA, ON L5T 1H5
TEL (905) 670-9791
FAX (905) 670-0581
140 McLEVIN AVE., # 6 & 7
SCARBOROUGH, ON M1B 3V1
TEL (416) 292-8202
FAX (416) 292-8177
[email protected]
www.tiredistribution.com
Jack Kazmierski
Management
[email protected]
Whole New Ball Game!
What’s the difference between the people you employ and manage, and a professional sports
team? If you subscribe to the principles outlined by Robert W. Keidel in his book “Game Plans:
Sports Strategies for Business,” you’d have to answer, “Not much.”
of each other and the managers. If it’s like
tasks and, due to the speed of the game,
a football team, then the manager (the
decisions are made on the court by the
coach) calls all the shots. And if it’s like
players and they must be able to function
a basketball team, then the players (em-
as a unit without constant direction from
ployees) are coordinating themselves as
the coach.
a group with the manager (coach) acting
as a catalyst.
Baseball
Your company might be basketball-like
if you have a team of problem solvers
working on a specific task or challenge in
In baseball, Keidel argues, team-member
which all the members interact with one
contributions are relatively independent
another and require very little input from
of each other and the players are widely
management.
dispersed geographically. The manager or
coach has very little to do with the actual
Beyond the sports analogy
strategy of the game.
Once you know which which “sport” your
company is playing, you’ll be better able
A good example of a baseball-like organ-
to hire the players with the right skills.
ization in business is the sales force made
Don’t expect football-like employees who
up of highly-motivated individual sales
need a lot of direction and are comfort-
stars who require very little direction and
able doing one specific job to function well
are required to work together only on
when placed in a baseball-like job where
occasion.
they have to shine as individuals and work
Football
independently, perhaps even geographically isolated from their co-workers.
In football, every player is directly involved
Keidel also stresses the importance of
position and task, and the overall strat-
knowing your sport when it comes to ef-
fessor who teaches Management
egy is closely controlled by the coach or
fectively managing your people. “Player-
at the LeBow College of Business,
manager.
management in baseball is the management of independence; in football it is the
believes that any company—no matter
the size—can be compared to either a
A good example of a football-like business
management of dependence; in basket-
baseball, football, or basketball team
is a company that makes and distributes
ball it is the management of interdepend-
(or a combination of all three) and that
tires. Every employee is expected to per-
ence,” he argues.
employers can gain valuable insight into
form a specific task and the entire process
successfully hiring and managing their
is closely controlled by the person or
Although at first glance the idea of com-
people if they keep in mind these sports
people at the top.
paring a business to a ball club may seem
metaphors.
12
Basketball
unusual, Keidel demonstrates throughout
his book that it not only makes sense,
In his book, Keidel explains that if your
Basketball players interact with each
but that it also helps managers see their
organization is like a baseball team, then
other throughout the game. Working
employees in a different light—one which
the players (employees) are using their
closely is the key to their success. Every
can help managers put together a winning
own initiative, pretty much independently
player must be able to assume a variety of
game plan for the future.
| Tire News | April 2009 | www.autosphere.ca |
photo: Jack Kazmierski
R
in the play, every player has a specific
obert W. Keidel, a university pro-
Jil McIntosh
P R O F I L E
[email protected]
RAC: Ten Years of Be Tire Smart
Popular Program Goes Forward
into Its Second Decade
In this business, the whole idea is to sell customers new tires. So who on earth
would try to convince his customers to make theirs last longer?
S
mart dealers would, according to
with incorrectly inflated tires, which can
Gilles Paquette, Communications
lead to poorer fuel mileage, and can result
manager for the Rubber Association
in increased greenhouse gas emissions.
of Canada (RAC). Through its Be Tire
“When fuel was around $1.30 a litre, col-
Smart campaign, RAC is trying to help re-
lectively we were spending over $840 mil-
tailers take a leadership role in tire safety
lion on wasted fuel,” Paquette says.
and environmental education, which in
turn can lead to a better rapport with cus-
A high profile with consumers
tomers, and ultimately, a larger and more
Be Tire Smart is a multi-level campaign
loyal customer base.
A win-win scenario
A whole new level
Tire Smart Week, which gets the message
The Be Tire Smart campaign is now cele-
out to the public via the media. It’s always
“When most people buy tires, it’s a grudge
brating its tenth year in Canada, based
before the Victoria Day long weekend, and
purchase,” Paquette says. “The Be Tire
on a U.S. program that the RAC tailored
this year will run May 11 to 17. There are
Smart campaign takes the relationship with
to Canada and began funding in 1999.
also numerous pamphlets, tire display
the client up a notch, where you’re able to
It caught the eye of Natural Resources
centres, and a tire tread gauge available
provide them with the education and tools
Canada, which got on board in 2002. That
for retailers to give to customers; a com-
to take care of their purchase. They’ll feel
took the program to a whole new level. “It
prehensive website at BeTireSmart.ca (vis-
good about their purchase with you. And
was originally all about increased tire safety
itors can even link to a Facebook
most tire dealers do more than just tires.
in the beginning,” Paquette says. “When we
p a g e ) ; a n d d i s p l ays i n
Because you’ve taken that extra time to
added the environmental and fuel efficiency
the Natural Resources
educate your consumer and he appreci-
component, it got much stronger.”
Canada booths at the
Montreal, Toronto,
ates that, you’re going to get that extra
14
that gains its highest profile during Be
business, from oil changes and repairs and
What RAC found was that, according to
and Vancouver auto
maintenance. It’s a win-win scenario.”
studies, some 70% of cars are operating
shows.
| Tire News | April 2009 | www.autosphere.ca |
Last year also saw the inauguration of
The clinics don’t even need to be run by
Becoming self-sufficient
the Care-Van Project, in which a Chevrolet
retailers, Paquette says; encouraging local
Paquette is also hoping that as more
Express van shrink-wrapped with Be Tire
community groups or nearby businesses
people become aware of the Be Tire
Smart Campaign logos visited numerous
to hold them could make potential cus-
Smart campaign, it will become self-
community events in Ontario, bringing
tomers aware of your shop even as they
sufficient, with retailer displays, manu-
the message to consumers, and having
learn off-site. A satellite office of Hydro
facturers’ support and word-of-mouth
them sign pledges to measure their tire
One, an electricity delivery company in
enough to keep it going, without the
pressure each month. “We’re hoping to
Ontario, downloaded the leadership kit
need for multiple, expensive media cam-
roll out the Care-Van Project to three
and held a clinic in its parking lot. “The
paigns. “Our manufacturing partners
vehicles nationally, so we’re looking at
employees found it very useful,” Paquette
will always be there, because they want
proposals with different auto manufactur-
says. “It’s a small thing that an organ-
to continue to educate motorists on the
ers, as well as other sponsors to help with
ization can do to help people save money,
safe use of their products, but funding
the project and have it move forward this
save the equivalent of two weeks’ of fuel
from the government is not perpetual,
summer,” Paquette says. “We’re planning
every year, and reduce greenhouse gases
and it will end,” he says. “It’s a matter of
between 16 and 20 events per vehicle.
entering the environment.”
getting people to be tire smart, to walk
One will be in Ontario, one in British
Columbia, and the third province is yet to
be determined.”
Leadership Kit
Fuel efficiency, then “green,”
then safety
the walk and educate themselves about
checking their tires, and perpetrate the
message.
It’s that aspect of the program that appeals the most, Paquette says, noting
“The campaign has been developed
This year, RAC also has big plans for its
that consumers generally think first about
and it exists for the retailers. They’re
Leadership Kit, which is being completely
fuel efficiency, then the environment, and
the front line. The RAC’s customer is
redesigned and launched in its new format.
finally, vehicle handling and safety. As
the manufacturer, the manufacturer’s
It’s a template that helps retailers set up
tire pressure monitoring systems become
customer is the retailer and distributor,
their own tire clinics, complete with ban-
more prevalent on new vehicles, the learn-
and their customers are the consumers.
ners, logos, information, key messages and
ing aspect of the program becomes more
We all work in the same industry, and
guidelines. Customers come to the clinic,
important as well. “We ask people if they
we want our industry to succeed and
usually held at the retailer’s store; their
measure their tire pressure monthly, and
be profitable. People are looking for
tires are checked, a “report card” is issued
they say, ‘My car does it for me’,” Paquette
this education and this knowledge, and
on pressure and wear, and the customer is
says. “They don’t know that if the light
it’s good for business to offer it. In the
taught how to properly measure tire pres-
comes on, it’s already too late, and they
changing economy, customers are look-
sure. The kit is free and can be downloaded
could have been driving a long time on
ing not only at price, but at value. They
from the website. Upon request, the logos
an underinflated tire. Tires are so well
want a full-service approach. This educa-
and guidelines can be obtained copyright-
engineered now that you don’t see them
tion component can be part of your ser-
free, and can be used to promote the event;
failing, and people take that for granted.
vice and the value you offer them.”
the program can also be easily customized
We need to teach people to take better
to suit specific needs.
care of their tires.”
BeTireSmart.ca
| www.autosphere.ca | April 2009 | Tire News |
15
Jil McIntosh
[email protected]
WCTD Convention: A Full Program for Attendees
Future Programs May Include Training
A full program of events, numerous guest speakers, Hall of Fame presentations but relatively
few participants: that was the Western Canada Tire Dealers (WCTD) conference in Richmond,
B.C. in February.
“
I
was quite happy with the way things
of WCTD, while two members were named
went; I think everybody that did at-
to the Hall of Fame. Bill Lottridge was
tend felt it was worthwhile,” said Don
named posthumously; born in 1914, his
Blythe, executive director of WCTD. “But
background included working in a carnival
I was disappointed in the turnout. We’ve
sideshow and serving overseas in WW2.
somehow got to change things around
In 1954, he and two partners started the
and get more people to participate.”
retreading company Loomis-Root Canada
A full agenda
and grew it into a very successful business, and along with Stan Hopkins and Bill
The event began with two days of WCTD
Kirk, had the idea for the Western Canada
director meetings, and then opened with
Tire Dealers and Retreaders Association,
a trade show, seminars, a beach-themed
which got its start in 1962. He was also
dinner, and for spouses of attendees, an
very active in other industry associations,
afternoon at a local spa. Guest speak-
and was inducted into the Ontario Tire
Incorporating training
ers included Kevin Rohlwing of the Tire
Dealers Hall of Fame in 1990.
While all agree that the conference pro-
Industry Association (TIA) and retired B.C.
Lions kicker Lui Passaglia.
gram was exceptional, the lack of member
On hand to accept his award, Archie
support will probably result in changes in
Stroh helped to build Kal Tire from mod-
future, with the possibility of incorporat-
“Our opening speaker was Dan Beach, the
est beginnings to the country’s largest
ing training programs.
president of TIA,” said Dick Allen, chairman
independent tire dealer. Stroh began
of the convention and past president of
with Camrose Tire, and then went to an
“It’s difficult to do training for Western
WCTD. “He brought us up to speed on some
Edmonton Goodyear dealer before sign-
Canada tire dealers,” Blythe said. “We can’t
of the economy, which has had its down-
ing on with Michelin in 1970. Tom Foord
pick one central place, because the distance
turns, but he had a fairly positive note from
asked him to join as a business partner
is too far. But we have fairly good sup-
TIA and what it has to offer to Canadians,
with Kal Tire, which had only 11 stores
port when we go through the country with
especially training. Don Blythe has been
at the time; Stroh laid the groundwork
training. We’ve got to change some things
very instrumental in bringing trainers up
for expansion, and Kal Tire now has 150
around and get more people to participate.
from TIA to train in Western Canada.”
corporate stores, 50 associate stores, five
Hall of Fame
Paul Newton was named the new president
warehouses, 11 mining operations, and
“The economic downturn has affected the
13 tire retread plants, along with its ex-
suppliers and the tire companies, but tire
tension into Sears-owned auto stores.
dealers may have the possibility of better
times, because when people can’t buy new
cars, they have to fix the old ones and put
tires on it. The dealers who came to our
WCTD has its next conference planned for
Edmonton in 2010, with full details to be
announced closer to the date.
16
| Tire News | April 2009 | www.autosphere.ca |
photos: Aaron Tam
conference got a lot out of it.”
Yes, we can!
Yes, we can make a difference for the tens of thousands of Canadians afflicted by neuromuscular disorders!
Since 1954, Muscular Dystrophy Canada (MDC) has been committed to improving the quality of life for tens of thousands of
Canadians with neuromuscular disorders, and funding leading research for the discovery of therapies and cures.
Since 1973, SHAD’S R&R Golf Tournament has supported these efforts by donating over $3.4 million to Muscular
Dystrophy Canada. Now entering its’ 36th year, the automotive aftermarket continues to fulfill founder
Fred Shaddick’s original mission of, “For the Kids”.
JUNE 11
Did You Know? In 2008, MDC was
able to fund over $3 million worth of
equipment and over $4 million in
cutting edge research.
Did You Know? That the cost for a
wheel chair can range from several
hundred dollars to over $30,000.
You Can Make a Difference!
If you would like to make a donation to SHAD’S R&R “For the Kids” campaign, please feel free to contact a member of the SHAD’s Board
at one of the e-mail addresses listed below. If you would like to make a direct on-line contribution, please visit www.muscle.ca/shads
SHAD’S Board of Directors
Bill Blair [email protected] Brad Shaddick [email protected]
Ken Coulter [email protected] Luc Champagne [email protected]
Mike Holland [email protected] Ray Osika [email protected]
John Vanstone [email protected]
commercial tires
Éric Descarries [email protected]
Commercial Truck Tires
Retread Tires, More Important
Than Ever?
To not admit that our business world has slowed down would be like sticking our heads in the
sand. It has slowed down—but it hasn’t stopped! We receive so much information about the
auto industry that we sometimes forget the trucking industry. Actually, the truck industry had
slowed way before the car industry, and heavy duty truck sales had already plummeted long
before car sales. Consequently, every market that gravitates around the trucking industry
already had to adjust its operation accordingly.
T
ruck tire sales have also slowed
Solutions (BBTS) where we had the op-
Because of the significant weight savings
down, but that doesn’t mean noth-
portunity to talk with Don Darden, direc-
the concept affords, weight-conscious
ing is happening in that segment
tor of Media Relations who quickly set
customers like bulk haulers and freight
of the market. To know more about it,
up a conversation with Tim Chen, vice
haulers that weigh out before they cube
we contacted Bridgestone Bandag Tire
president of marketing, BBTS.
out are likely to see the greatest benefit.
Chen is quick to caution that the con-
Chen keeps a close eye on the industry
cept may not be right for every user and
and on the current economic slowdown,
every application. “We want to help the
but admits long range predictions con-
customer lower their overall operating
tinue to be difficult. One area of the
costs as much as possible,” Chen says,
business that has remained relatively
“and that includes the right selection of
steady is retreading, which is good news
new tires and retread products. This may
for the company. Bridgestone Americas
or may not include ultra-wide-base tires,
completed its purchase of Bandag, a pi-
it just depends on what is right for the
oneer in retread technology, on June 1,
customer. The wrong product in any ap-
2007. The acquisition turned out to be
plication can be very costly for the fleet
a great move for Bridgestone, allowing
or end user!” BBTS says they will con-
the company to now offer its customers a
tinue to evaluate their ultra- wide base
complete line-up of new and retread tire
product line and introduce new products
products.
and sizes to the market where and when
Bridgestone and the
wide base tire
Tim Chen, vice president of marketing, BBTS
18
| Tire News | April 2009 | www.autosphere.ca |
it makes sense.
When the time comes to retread ultra-
Bridgestone also has its own line of
wide base tires, BBTS offers both prod-
ultra-wide-base commercial tires for
ucts and experience. Bandag has been
highway use, commercialised under the
retreading wide-base over-the-road tires
Greatec brand name. Noting that the
in Europe where the tires have been com-
over-the-road ultra-wide-base concept
monly used for a number of years, and
is gaining acceptance in the market,
more recently here in North America.
Chen is happy to report that sales of
Yet, Tim recognizes that retreading ultra-
the product line continue to increase.
wide base tires can present challenges.
Don Darden, director Media Relations, BBTS
Bridgestone Greatec ultra-wide base commercial traction tire
Bridgestone Greatec ultra-wide
base commercial trailer tire
based tire solutions that include environ-
wider footprint of ultra-wide-base tires
The “green” movement,
another factor
can cause stress to the belt edges and
Finally, what about the “green” factor?
products.
bead of the tire. Bridgestone uses a
It has become a big movement. As a
Waved Belt technology to maintain cas-
matter of fact, according to Chen, re-
Finally, maintenance will continue to be
ing integrity, and a Turn In Ply (T.I.P.) de-
treading was green before there was a
an important factor in maximizing the
sign to help protect the bead area from
green factor. This is where Don Darden
investment you have made in your tires.
stress and heat.
comes in to point out how Bridgestone is
The number one thing you can do to
already deep into the green factor, hav-
maximize tire performance is maintain
The lower profile, load carried, and
The other side of the downturn
mentally friendly new and retread tire
ing recently introduced its new Ecopia
the correct air pressure. Also, while
In such an economic environment, every-
line of fuel efficient tires for cars (mostly
some fleets and owner-operators may
one is being more cautious when spend-
hybrid electrics). He also noted that
be tempted to run tires longer than their
Bridgestone continues to focus
normal maintenance practices during
ing money but, at BBTS, now is
on environmental efforts in
tough economic times, this can be false
Research and Development.
its truck tire line, both in
economy in the long run and may render
“Such a decision would be
the production process
the casing non retreadable. Because
foolish in the long run,”
and in product perform-
casings are a large part of the tire invest-
recognizes Chen. He also
ance. Though fuel prices
ment, maintaining your casing so it can
expects to see more re-
have come down recently,
be retreaded in the future is just good
t re a d i n g a s f l e e t s a n d
we all know that they will
business.…The next trend is shaping
owner operators consider
be going up again very
up and, according to Chen and Darden,
this proven practice that
soon. BBTS plans to be
Bridgestone Bandag Tire Solutions is
can lower overall tire costs.
prepared with customer-
not the time to cut back on
ready for it.
| www.autosphere.ca | April 2009 | Tire News |
19
François Charron
[email protected]
Falken Winter Tires
Ride & Drive Event in Quebec
Last February, Falken Tire introduced its first new winter tire to the Canadian market. The fourday event, which gathered close to fifty specialists from the tire industry and the media, allowed participants to test the new Eurowinter HS439 tire under different conditions and scenarios at the ICAR Mirabel race circuit in Quebec.
F
alken Tire was first introduced to
has high expectations: “This tire has been
the Canadian market in 2001. The
available outside of North America for
company has now extended its dis-
two seasons now, and we’re very happy
tribution network throughout the country,
about the market and consumer response.
and the purpose of its recent visit to
Falken as a brand is quickly growing in the
Montreal was to launch its first new win-
Canadian market and the new Eurowinter
ter tire in North America. The Eurowinter
HS439 is a great addition to our lineup.
HS439 tire has been designed to meet
Although we’re not a household name at
the demands of today’s high performance
this time, based on our current rate of ex-
drivers of rear wheel drive, front wheel
pansion, we will be very soon. Events like
drive, or all wheel drive cars in real world
this HS439 Ride and Drive definitely aid
inclement weather driving conditions.
in our goal to grow brand awareness and
demonstrate our products’ outstanding
To try it is to like it
In Canada, among Falken Tire whole-
Nick Fousekis
salers, there is Fastco, Mondial Tire, Tire
the retail level, there is Kal Tire, Scotia
Specialists (Hercules of Canada), Tires
Tire and Volco Tire. Nick Fousekis, senior
Direct, and Discount Tire Distribution. At
manager, consumer marketing for Falken,
performance.”
www.falkentire.com
The Eurowinter HS439 tire is a performance winter tire designed with higher speed ratings (T, H,
and V) compared to traditional studless and studdable snow tires. This tire’s new silica compound
ensures tread flexibility in cold weather conditions, thus improving winter driving predictability
and traction consistency. The multi-angled sipes bite through snow and ice while the unique UHP
inspired asymmetric tread pattern maintains excellent high-speed stability in dry conditions.
The Falken team was about 20 people from California who
courageously braved our winter, and the firm contracted
10 instructors from Synergyk Automotive Group who
coached the media and suppliers’ representatives at the
ICAR circuit. The four-day event also toured the guests
around the Laurentians and Montreal.
20
| Tire News | April 2009 | www.autosphere.ca |
Four different scenarios were prepared by the Falken team to help
their guests appreciate the behaviour of the HS439 Eurowinter tires:
collision avoidance, road handling with RWD and AWD (snow drifting),
and a formula finesse exercise. Twelve cars were all equipped with the
same HS439 tires, while some of the cars had rear wheel drive, others
front wheel drive, and some all wheel drive.
Industry News
Continental Will Close Two
European Tire Plants
Continental is to cut nearly 2,000 jobs and
close production at two high-cost European
tire-manufacturing sites because of the auto
industry crisis.
“We’ve studied various options and concluded that the competitiveness of the tire divisions
can be maintained only by closing the two
plants with the highest costs—the passenger
tire plant in Clairoix and commercial vehicle tire
plant in Hanover,” said Hans-Joachim Nikolin,
a member of the Continental Board of Directors. “It has not been easy for us to present
these plans to those concerned. Regrettably,
there is no alternative.”
This will affect production capacity of 8
million car tires annually in Clairoix, France.
It would be reduced in two steps with complete closure no earlier than the end of March
2010, affecting some 1,120 employees.
Production in its home plant of Hanover,
where 1.4 million commercial vehicle tires
are made every year, would end as of Dec.
3, 2009, while output at the Slovak plant in
Puchov would be reduced by 20%.
According to Continental, this would lower
commercial vehicle tire production throughout Europe by a total of 27%.
RANK
FIRST
IN CUSTOMER SATISFACTION
BEFORE YOU EVEN HAVE
A CUSTOMER.
Bridgestone Potenza Tires
for the 2010 Genesis Coupe
Bridgestone Americas Tire Operations
(BATO) has announced that the new 2010
Hyundai Genesis Coupe will be delivered
with Bridgestone Potenza tires. Depending on
the different models, the Genesis Coupe will
come with 225/45R18 91V Potenza RE92A
up front and 245/45R18 96V Potenza
RE92A at the rear, or 225/40R19 89Y Potenza RE050A at the front and 245/40R19
94Y Potenza RE050A at the rear. These tires
are considered as all season products with a
computer designed treadwear that is quieter,
smoother but still performing.
It’s a promise no other franchise can make.
Among auto service providers, OK Tire ranked highest in customer satisfaction
on the J.D. Power and Associates’ 2008 Canadian Customer Commitment
study. Not only can you join a team with a proven reputation, you’ll also benefit
from a large buying network, business training and an inventory tailored to
your needs. Not to mention the shared profits in a multi-million dollar business
with 265 stores and growing.
To find out if OK Tire is right for you,
call the Franchise Department at
1-800-663-1749 or visit oktire.com
“Highest Overall Customer Satisfaction Among Service Provider Brands”
TM
The 2010 Hyundai Genesis Coupe will come with
Bridgestone Potenza tires.
The OK Tire mark is a trademark of O.K. Tire Stores Inc. OK Tire Stores received the highest numercial score among service providers in the proprietary J.D. Power and Associates’ 2008 Canadian Commitment StudySM. Study based on responses from 17,114
consumers measuring 38 providers and measures opinions of consumers who had their vehicle serviced at the dealership or aftermarket facilities. Proprietary study results are based on experiences and perceptions of consumers surveyed December 2007 and
May 2008. Your experiences may vary. Visit jdpower.com
| www.autosphere.ca | April 2009 | Tire News |
21
Jack Kazmierski
[email protected]
Management
What Will Be Your Next Move?
Although you may not realize it, your company is currently engaged in a corporate version of
chess with your future prosperity on the line. Will you get to ‘check mate’ before your competition does?
The more you examine our business world,
in the direction of the company. Rice
compared to a game of chess. In his
Rice believes, the more you’ll notice that suc-
gives the example of a software sales-
book, “Three Moves Ahead: What
cessful businesses and the people who run
person who might have been great at
chess can teach you about business (even
them use chess strategies (knowingly or not)
explaining the benefits of his company’s
if you’ve never played),” author Bob Rice
to create a plan of action, manage people,
pre-packaged technology, but when the
explains how all businesspeople all en-
make decisions, and cope with the rapid rate
company evolved to the point where they
gaged in a corporate game of chess, even
of change and an unknowable future.
wanted to be more service-oriented and
though they may not realize it. He also
less technical, they would wisely get rid
shows business owners and managers
If, as Rice argues, we are all truly engaged
of that salesperson (even if he’s the best
how to take advantage of chess strategies
in a life-altering game of chess it only
they have) because he simply is not longer
when running their companies.
makes sense to understand and even
right for the new more people-oriented
master the game in order to better take
approach to sales.
Conventional business wisdom dictates
advantage of these strategies and gain
that every company needs a detailed
control of our destinies.
business plan that forecasts well into
the above-mentioned bishops can work
the future. But in today’s fast-paced and
Scarifying pieces
ever-changing business environment, Rice
In chess, every player begins with two
they specialize in completely opposite
argues that the traditional business plan
bishops, one of which remains on the
areas of expertise (white squares vs. black
no longer works as well as it once did.
white squares and one destined to spend
squares). In like manner, Rice recom-
There are simply too many unknowns,
the game on the black squares. Although
mends putting opposites together when
and forecasting sales numbers even three
both bishops are equally powerful, one
tackling a complex business problem.
months ahead, he argues, in more of a
of them could end up completely useless.
Two executives with completely opposite
challenge than most can handle.
How so? Well, if the opponent’s pieces
strengths and points of view will be bet-
are mostly on the black squares, then the
ter able to find a more complete solution
That’s where the game of chess comes
bishop who can only stay on the white
to a given problem than two executives
into play. “World class chess,” Rice writes,
squares becomes useless (or vice versa).
who are very much alike. The strength in
well as a team in some instances since
opposites comes from their ability to see
“is about having a plan to generate an
advantage but prosecuting it in a flex-
The question the player must then ask
a problem from two completely different
ible way; at the right moment swapping
himself is will he get rid of the useless
angles. Each will approach the same prob-
that advantage for one of a different sort;
bishop, or hold onto him because he
lem from two very unique perspectives,
then doing it again; moving quickly even
doesn’t want to get rid of a powerful (al-
and the solution will fall into the “best of
when you’re not exactly sure what to do;
though completely useless) piece.
both worlds” category.
believing in yourself and dealing with the
This is also the question we must ask
Finding a niche
present, not the past.”
ourselves in the business world when
Just as a chess player can gain a signifi-
deciding the fate of a valuable employee
cant advantage by completely dominating
Sound a lot like our business world today,
who suddenly becomes useless due to a
and controlling at least one square on
doesn’t it?
change in the market or an adjustment
the board, companies can gain a strong
making intelligent sacrifices; taking risks;
22
Getting back to the bishops for a moment,
| Tire News | April 2009 | www.autosphere.ca |
photo: Jack Kazmierski
T
he corporate world has often been
Many companies have core competencies;
few have strong squares.”
Behind on the clock
World championship chess is played with
a chess clock limiting the amount of time
each player can spend contemplating and
making moves. Rice argues that in this
information age all businesses are on
the clock and that the pace of business is
constantly increasing, which means businesspeople need to learn how to make
decisions faster than ever before.
In fact, companies that see the need to
regenerate strategy only when their profit
margins go south are behind on the clock.
The old motto “if it ain’t broke, don’t fix
it,” may have worked fine in the 1950s,
but in our fast-paced information age
you’re always on the clock, and making
business moves quickly if you don’t want
to leave your organization exposed.
Rice recognizes that having to make a business move before you’re sure exactly what
that move should be can be a problem.
“But if you wait to move until the perfect
answer has been found,” he writes, “you
won’t be the one to find it. Then, while you
chase your competitors’ approach they’ll
have more experience and better customer feedback. You’ll have to run twice as
fast just to stay in the same place, and you
probably won’t ever catch up.”
advantage over the competition by com-
Rice points to niche owners like Victoria’s
pletely dominating and controlling a niche,
Secret (underwear), Godiva (chocolate)
no matter how small.
and Tobasco (hot sauce) as shining ex-
Today’s business world is filled with fast-
amples of strong squares that competitors
paced zigs and zags and the future is
can’t seriously think about overtaking.
anything but certain. That’s why managers
But don’t confuse your company’s “strong
and business owners who are concerned
square” with a core competency. Rice
argues that a strong-square strategy de-
Does your company have a niche it can
about the future will want to take a closer
mands that you control some niche, no
claim as its own? If not, Rice offers the
look at this book. As Rice puts it, “The
matter how narrow, and that your domin-
following advice: “Remember, strong
principles derived from a millennium of
ance of that niche must be so overwhelm-
squares aren’t necessarily what you do
chess play provide wonderful models for
ing that your competition can’t realistic-
best. They’re where you have a distinct
prospering in the most uncertain business
ally think about taking it over.
advantage over the rest of the market.
times in history.”
| www.autosphere.ca | April 2009 | Tire News |
23
Jil McIntosh
[email protected]
Pirelli: A Leader in National Training for Consumer Knowledge
Knowledgeable Professionals Help
Consumers Make Informed Purchases
Pirelli’s slogan is well-known: Power is nothing without control. But knowledge is also essential,
for dealers and customers alike, and that’s the basis for the company’s new National Dealer
Training Program.
T
he goal is to assist industry profes-
understand evolving peripheral technolo-
can sell the best product and the best
sionals, including retailers, whole-
gies such as pressure monitoring systems
model for the customer.
salers, and new car dealer service
and nitrogen fill. “We will keep profes-
personnel, to better understand tire tech-
sionals on top of trends and innovations
“At the beginning of my career, I acquired
nology. By knowing what goes into a pre-
so they can, in turn, help educate their
my knowledge in Milan at the head of-
mium tire versus a commodity tire, they
customers,” he says.
fice, at the factories and in the quality
can help consumers make performance-
department. During my training sessions,
and safety-based choices, rather than on
Knowledge from racing
price alone.
Veilleux was a racecar driver and senior
involved in tire production. With this ap-
instructor at Jim Russell Racing School
proach, they better understand the way
This is especially important as more new
in Mont Tremblant; his experience is an
we build tires, and better understand our
vehicles launch with technically advanced
important part of his tire knowledge.
technology.” Day also notes that with the
new Quebec winter tire law, it’s essential
UHP tires, such as the Chevrolet Camaro
with Pirelli’s latest P Zero products.
A flexible format
I am able to show dealers all the steps
“Understanding what a tire does is what
that dealers understand the product so
you do when you’re racing,” he says.
they can steer new customers to the right
“You make the tires work for you, and
Pirelli product for their winter needs.
The program includes two experts who
whoever does it best usually ends up
will train groups or individuals nationwide
winning. It gives you a really good know-
Understanding tire innovation
on current and upcoming technology.
ledge of tires. So what I do is product
“Pirelli has been building tires since
Jean-Francois Veilleux is a new trainer
training, teaching dealers about the
1874,” says Anthony Paulozza, Marketing
for Pirelli, while instructor and eastern
product line and what every tire does,
Director for Pirelli Tire, “and has consist-
Quebec Territory Manager Yves Day has
to be sure they give the right product to
ently lead tire innovations throughout
been in the industry for 20 years, and is
the right customer, as well as technical
the years. As the role of the tire profes-
TIA-certified. While they teach, they’ll also
training as to how tires are built. It deep-
sional evolves, this pool of knowledge
learn what dealers require, and evolve the
ens their knowledge of tire technology—
allows us to help our dealers to fully
training to meet that need. The format
the technology that Pirelli brings to the
understand modern tires, and be current
is flexible and adapted to suit individual
marketplace and why the tires perform
with what tire innovation can provide for
dealer requests, providing the best experi-
so well. People don’t realize that Pirelli
consumers.”
ence and the most knowledge to, in turn,
is the fifth-largest tire manufacturer in
be passed to the consumer.
the world.”
The new program builds on last year’s
introduction of Pirelli’s online training and
24
“The program is important for consum-
Like Veilleux, Day also stresses that
certification website, at www.pirellican-
ers, because the people behind the
solid technology knowledge is essential
adatraining.com. For more information on
counter will be more knowledgeable,”
for everyone. “The customer is only able
Pirelli’s National Dealer Training Program,
Veilleux says. “They’ll be even better at
to see that it’s round and black, and
or to request a training session, contact
guiding consumers toward the tires they
what the price is,” he says. “When our
[email protected] or
need.” Veilleux adds that dealers must
dealers know a lot more than that, they
your local Pirelli Territory Manager.
| Tire News | April 2009 | www.autosphere.ca |
TIRE RECYCLING
Jil McIntosh [email protected]
Ontario Tire Stewardship: A New Program Is Coming
Tire Levies Will Start at the
Manufacturing Level
It’s controversial, and it’s coming: the Ontario Tire Stewardship (OTS) program
for scrap tires across the province.
A
s Tire News went to press, the plan
about $3.00 per tire. The proposed pro-
to Quebec. Their program costs a frac-
had been drafted, reviewed by
gram levies $5.81, which Gies said initially
tion of what’s being proposed here, and
Waste Diversion Ontario (WDO) and
includes the cost of cleaning up stockpiles.
they have an extremely vibrant scrap tire
forwarded to the Ministry of Environment
The levy will be reviewed and reset accord-
processing.”
to open for comments. The plan can be
ingly if factors change.
downloaded from www.ontariotirestewardship.org.
Managing end of life
Changing the flow of tires
The proposed plan may also cause
But Usman Valiante, policy consultant
headaches for retailers, said Paul Hyatt,
to the Ontario Tire Dealers Association
president of Super Tire & Auto. “The [levy]
“Under this program, it is the brand owners
(OTDA), believes it could be better han-
will be included in the purchase price of the
and first importers who are responsible for
dled. “The $3.00 per tire has resulted in
tire to the dealer, so the dealer has to pass
designing the program, and if approved,
well over a 90% recovery rate for tires, and
that along to the consumer. And the gov-
they are also responsible for implementing
50% recycling rate,” he said. “OTDA has
ernment has suggested that we must keep
the program and financing it,” said Glenda
argued for a while that it could be improved
the tires free of debris, dry, and in good
Gies, executive director of WDO. “Fees will
if manufacturers could put in place a simple
condition. That involves storage space.”
be levied on the brand owners and first
incentive system so that processors would
Hyatt said the plan suggests dealers will
importers to manage tires at the end of
reduce their tipping fees. The processor
receive 88 cents per tire, inadequate to
life, and that’s a significant difference. At
could reduce or eliminate the tipping fee,
cover costs.
the moment, chances are the tire dealer’s
or even start buying tires, and that would
going to charge me for the scrap manage-
change the flow of tires in Ontario.
He believes a single levy will create a level
playing field among dealers, but he’s not
ment cost, he’s going to take a portion of
what I pay him to cover his costs and a por-
“There was a way to get a program that
convinced overall. “I think they felt they
tion to hire a hauler and take it away, and
was pretty minimalist and built on the
had a solution for a problem that I really
that hauler will use a portion for his own
existing program we have in Ontario, but
didn’t think existed, that couldn’t be fixed
cost and pay a tip fee at the processor.
unfortunately, the way the Waste Diversion
through the free market system,” he said.
Act is written, it effectively reconstructs
“We had a system that worked very well.”
“That whole system drives to the cheapest
the entire scrap tire market from scratch.
possible cost and option at each of those
The design of the program is no one’s
stages, and unfortunately, that leads at
fault, it’s the way the law was written and
times to illegal dumping, or tends to drive
that law is under review. OTDA
the tires to tire-derived fuel rather than
will be very engaged in
feedstock to recyclers. [With this program]
making sure that this
the processors get the tires they need, so
program meets the
that they have the capability of expanding
environmental
their businesses and producing tire-derived
objectives,
products in Ontario.”
but at lower
cost in the
Currently, dealers charge a disposal fee of
26
Possible headaches for retailers?
| Tire News | April 2009 | www.autosphere.ca |
f u t u re. G o
Industry News
Take Action Now on
Right to Repair
Pirelli 100% OE on 19”–
21” 2010 Camaro Fitments
Pirelli Tire N.A. will supply GM with all
19”, 20”, and 21” diameter tire fitments for
the all-new, Oshawa, Ontario built, Chevrolet
Camaro in three versions: LS, LT, and SS.
The fitment on the 300 bhp LT model will
be the new Pirelli P Zero Nero All Season
P245/50ZR19XL 104W tire. This tire was
designed to provide ultra-high performance all season traction for today’s muscle
cars. Pirelli worked closely with GM to provide the new Camaro with excellent traction and handling. The 422 bhp SS is fitted
with P Zero 245/45ZR20XL 103Y front and
275/40ZR20XL 106Y rear tires. Chevrolet and
Pirelli also offer an optional dealer installed
21” tire and wheel package for the Camaro,
which replaces the standard fitment with Pirelli P Zero 245/40ZR21XL 100Y front tires and
P Zero 275/35ZR21XL 103Y rear tires.
Scott Smith of AIA Canada says all AIA members need to step up to the plate to help
build support for Bill C-273—The Right to Repair Bill. Visit the Right to Repair website
and click on the Take Action/Grassroots campaign section to see how you can help.
AIA representatives along with Brian Masse MP (Windsor West) held a press conference
on Parliament Hill to announce the Bill. It is now incumbent on our industry to convince
Parliamentarians to support the Bill in a vote that will likely happen this spring.
Over the past several months, AIA has made every effort to ensure all stakeholders and
industry personal have been made aware of the Right to Repair Bill. During the federal
election in September 2008, election tool kits were circulated in order for people to educate themselves on the issue, and present it to their Member of Parliament. AIA has also
brought this issue to the attention of local policy-makers, by sending out information to
all municipal councils across Canada; the support they have received thus far has been
encouraging! Following the election and return of Parliament, this issue was brought to
the attention of Prime Minister Stephen Harper and his Cabinet officials. The AIA message
stated that any financial support given to the automotive industry should be conditional
upon independent service and repair facilities having access to the tools, information and
training they require.
As members of the Automotive Industries Association of Canada, and stakeholders of the
aftermarket industry, you need to talk to your local MP about the importance of Bill C-273
and encourage everyone in your network to do the same.
www.righttorepair.ca
Continental’s Biggest Product Launch Ever
Éric Descarries
[email protected]
Introducing the New
Extreme Contact Tires
When German manufacturer Continental unveiled its new line of Extreme Contact tires last November
at SEMA in Las Vegas, it promised that its new product would surprise everyone. The manufacturer
was so confident in its three new products, it decided to do a major launch in two steps.
First, the winter tires
Continental launched its winter line of
tires—particularly the Extreme Winter
Contact—first in Big Sky, Montana where
customers and journalists tried out the
new tires and their General Altimax
counterpart in a series of demanding
exercises in the snow and on ice. The
manufacturer used the situation to also let
guests try out the Extreme Contact DWS
(Dry, Wet, Snow) all-season version of the
tire, pitting it against the competition.
Then, the summer version
In a second program, Continental staged
The Extreme Contact DWS all-season
tires were impressive on snow.
a huge event with many exercises at the
Auto Club Speedway in Fontana, California
to launch its Extreme Contact DW and
Extreme Contact DWS (again), on wet and
dry pavement in this case, involving highspeed driving on the NASCAR 2-mile oval
for the DW version.
Here are a few images of both the launches.
Continental used its own BMWs to demonstrate the Extreme
Winter Contact’s capabilities.
This is the Extreme Winter Contact.
Conti even used its Mustangs to show how efficient the Extreme Winter Contact tire was on ice and snow.
28
| Tire News | April 2009 | www.autosphere.ca |
photos: Éric Descarries
The Canadian Continental group was in Montana (l. to r.
regional directors): Vladimir Aguilar (Quebec and Maritimes),
Michael McDermott (National account), Maiti Leinss
(Marketing), Sean McInnis (West), Peter Waggott (Ontario) and
Michel Massé (Quebec and Unimax).
Guests were really surprised by the Altimax Arctic in the
snow, mostly with pick-up trucks.
This is the Extreme Contact DW.
Testing new tires on wet pavement is
always an interesting experience.
Continental is so confident in its Extreme Contact DW that it allowed journalists
to try them at high speeds on the Auto Club Speedway 2-mile superspeedway.
Journalists were briefed by racing instructors before hitting the
road course to try out the Extreme Contact DW.
Only one set of regular Extreme Contact DW was used that day for this Porsche
driver to give rides on the big oval at constant speeds exceeding 250 km/h.
17th ANNUAL AARO CHARITY GOLF TOURNAMENT
“Chip in”
and help
the kids.
Join us for our 17th Annual
AARO Charity Golf Tournament
at the
Cardinal Golf Club in Newmarket
Wednesday, June 24, 2009.
Both AARO and the Bloorview Kids Rehab Centre are not-for-profit
organizations. All proceeds from this worthwhile and tax-deductable
fundraising event are donated to the Bloorview Kids Rehab Centre. The
success of this event is dependent upon the generosity of our sponsors
and participants. We urge you to join us for this hugely successful and
highly anticipated annual industry event. Both sponsorship packages and
participant’s packages are available. For information please go online to
www.aaro.ca or contact Bonnie Black toll-free at the AARO office.
1-800-268-5400
| www.autosphere.ca | April 2009 | Tire News |
29
Industry News
commercial tires
Michelin Helps Concrete
Mixers Firm Up Profitability
Michelin has teamed up with Schwing-Stetter to develop a super single X-One tire that
allows the company’s cement mixers to hold
an additional 560 pounds of concrete with
each load. To illustrate the new “partnership,” Schwing-Stetter had its newest lightweight drum on a Mack chassis displayed at
the World of Concrete show in Las Vegas last
February and the truck was equipped with
Michelin X-One XZY 3 tires.
Yokohama’s Zenvironment Road Show
Yokohama is staging a cross-Canada program for its heavy-duty
truck tire dealers and their fleet customers to showcase a new tire
technology that not only saves some operating costs, but also allows
for gains in fuel economy and environmental benefits. Called the
Yokohama Zen Road Show, these events will be held in 11 locations
from Vancouver to Quebec City. They began on March 3 and feature
the new Zenvironment manufacturing technology.
Michelin Developed a New Loader Tire
At last January’s Intermat trade show,
Michelin unveiled a new XHA2 loader tire
that will make its official debut at another
Intermat trade show in April. In order for
the new tire to perform in very tough conditions, Michelin has added more rubber in
the tread and has strengthened the sidewalls with special protective ribs and antiscrape shields. The manufacturer has also
developed crack absorbing rubber compounds to help prevent flats. The tire will
be available on the world market in May
2009 in size 26.5R25 and in July in size
23.5R25. In 2010, sizes 29.5R25 and
20.5R25 will be added to the line up.
Toyo Added Sizes to Truck Tire Line
Toyo Tires U.S.A. has added two sizes to its M154 ultra-premium commercial truck line of tires, the 265/75R22.5 and the
245/75R22.5, both in load range G designed for any axle position
and to help reduce fuel consumption. It also added size 225/70R19
in load range G to its M143 and M608Z commercial truck lines.
Continental and General Tire Now
Available as LT Winter Products
photo: Éric Descarries
Looking for a good winter tire for your light trucks? Continental has
a new solution. When it unveiled its new ExtremeWinterContact in
Big Sky Montana last February, it also included light truck sizes from
LT225/75R16 to LT235/80R17. Continental wants to offer these
new products in competition with all-terrain tires, which it doesn’t
consider well designed for snow and ice. In addition, by doubling
the size range of its General Altimax winter line to 52 sizes this year,
Conti will also cover some light truck sizes.
Continental ExtremeWinterContact.
30
| Tire News | April 2009 | www.autosphere.ca |
ADVERTISERS
AARO
www.aaro.ca
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www.duretlandry.com
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General Tire
www.generaltire.ca
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www.pirelli.ca
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R.A.C.
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www.rtxwheels.com
27
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www.muscle.ca/shads
17
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www.tiremax.ca
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