Anniversary Issue

Anniversary Issue
SIA Cargo: 10 years of Corporatisation --- Page 3
SIA Cargo Wins Top Honors --- Page 7
And much more: Inside this special anniversary issue!
In This Issue . . .
Anniversary Celebrations
SIA Cargo: 10 years of Corporatisation
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Page 3
10th Anniversary Celebrations At SIA Cargo New Zealand
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Page 5
10th Anniversary Celebrations At SIA Cargo Korea
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Page 6
SIA Cargo Wins Top Honors
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Page 7
SIA Cargo’s Service Champions Receive Honor At CEO TCS
Award Night
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Page 8
Top Agents Award Presentation and Anniversary Celebration
Night
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Page 10
Celebration For Long Serving Tokyo And Osaka Staff
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Page 11
‘Soaring Eagles’ Descend On Top Cargo Agents
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Page 12
SIA Cargo Bangalore Celebrates Mothers Day With Cargo
Agents
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Page 13
V8s Supercars Flying High On SIA Cargo
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Page 14
SIA Cargo Provides Superior Service
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Page 15
Concert Equipment Flies On SIA Cargo
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Page 16
Corporate News
Great Shipments
3
ANNIVERSARY CELEBRATIONS
SIA Cargo: 10 years of Corporatisation
SIA Cargo completed a decade as a separate corporate entity on July 1, with a host of
celebratory activities, including an anniversary luncheon, charity fund-raisers and fun activities
involving staff both in Singapore and overseas.
On 1 July 2011, SIA Cargo’s former headquarters at
the SATS AFT 5 reverberated with happy chatter
once again as all Singapore-based staff returned to
the premises for a luncheon to mark the company’s
10th anniversary.
The nostalgic mood was heightened by the wall
decorations that included a photo gallery with one
section featuring snapshots from the days before
SIA spun off its Cargo division as a wholly owned
subsidiary company on July 1, 2001.
Needless to say, this section drew the most
attention with squeals of laughter accompanying
each successful identification of still-serving staff
members. Newer staff were not left out as a postcorporatisation
section
showcased
current
departments and more recent activities. The photo
gallery also included a section on corporatisation
showcasing the events and activities that launched
the company.
SIA Cargo President Tan Kai Ping set the ball rolling
with a brief address, thanking all staff for their
contributions to the growth and development of the
company and seeking their continued support to
take the company to greater heights.
Cutting the anniversary cake. From left : Mr
Ng Chin Hwee (SIA Cargo Chairman), Mr
Wilson Lee (Cargo Pilot, Special Duties),
Mr Shobraj Dayaram (Duty Manager), Ms
Lilian Ng (Senior Officer), Mr Goh Choon
Phong (SIA CEO) and Mr Tan Kai Ping
(SIA Cargo President)
Staff at the photo gallery
And then it was fun time, with most of the activities
focusing on SIA Cargo and its people through the
years. A quiz segment saw everyone having a great
time trying to find answers to fun questions that
everyone could easily relate to. And a slide show of
photo montages brought up the good ‘ol days,
brightening up everyone’s faces with smiles.
Staff at the buffet
4
ANNIVERSARY CELEBRATIONS
cont'd
That it was a happy occasion for all staff was reinforced with a representative from each staff
group – general staff, administrative officers, managers and pilots - joining SIA CEO Mr Goh
Choon Phong, SIA Cargo Chairman Mr Ng Chin Hwee and SIA Cargo President Mr Tan Kai
Ping in cutting the anniversary cake.
Keeping up spirits through the buffet lunch was a mini-lucky draw for 80 prizes. The finale
was a grand draw for 30 attractive prizes, including digital cameras, a mini-stereo and ipod
docking station, a pair of entry tickets to Universal Studios Singapore and shopping vouchers.
Charity events
Making the anniversary celebrations more
meaningful, SIA Cargo and staff also did their
bit for the less fortunate, raising about
$10,000 for the company’s adopted charity,
Singapore Children’s Society (SCS).
On 9 July, a charity movie screening was
organised at the Eng Wah cinemas at Suntec
City with the company footing all the costs
and the proceeds from the sale of tickets
going to SCS.
The screening of “Transformers: Dark of The
Moon” was open to staff, family and friends
as well as SIA Cargo customers.
Mr Clinton Tan (GM Singapore Sales), Mr Patrick
Ee (Commercial Manager Singapore Sales), Ms
Woo Pei Jie (Industry Affairs Executive) with the
kids at the charity movie screening
Thirty-two students of the Henderson Student Care Centre also enjoyed the science-fiction
movie with tickets donated by staff buyers.
Staff also helped the SCS to raise funds by participating in their “Walk For Our Children”.
Staff have been participating in this walk for the past few years, but to mark the anniversary,
the company matched dollar-for-dollar the amount staff raised through pledge cards.
Sharing Experience
In a month-long “Share Your Experience” campaign, staff were encouraged to share their
experiences in stories and pictures that were posted on a specially created anniversary site on
the intranet.
A poll among staff determined the 6 most popular contributions, which were rewarded with
prizes of B747-400 freighter aircraft models. Many interesting stories and pictures were
received from staff worldwide, creating a channel for sharing of information and experiences
among staff and helped to cultivate a sense of belonging.
5
ANNIVERSARY CELEBRATIONS
10th Anniversary Celebrations At SIA Cargo New
Zealand
SIA Cargo New Zealand stations held events to mark the company’s 10th anniversary. On 1
July, we presented each of our top 10 agents with 10 SIA Cargo-branded cup cakes and
helium balloons to decorate their offices as a token of appreciation for their loyal support over
the past 10 years. We also sent out flyers to our agents announcing the anniversary.
On 8 July, it was the turn of the staff to celebrate. Staff from Auckland and Christchurch
stations and their partners let their hair down at an anniversary dinner at the new Novotel
Hotel at Auckland Airport.
SIA Cargo General Manager Australia & New Zealand Ong Geok Suan, SIA General
Manager New Zealand James Lim and SIA Station Manager Auckland Xavier Ho also
attended the dinner. The night was a success with everyone enjoying the great food and the
fine wines on offer. – By Bryce Tuala
From left : Noel Mendoza (Customer Services
Officer), Maree McCloy (Sales Manger – North
Island), Maurice Bearsley (Manager New Zealand),
Bryce Tuala (Marketing Officer), and Fleur
Robinson (Customer Services Officer) sending
ballons and cupcakes to agents
Auckland and Christchurch staff celebrating SIA
Cargo’s 10th anniversary
6
ANNIVERSARY CELEBRATIONS
10th Anniversary Celebrations At SIA Cargo Korea
SIA Cargo Incheon station celebrated the company’s 10th anniversary as well.
SIA Cargo Incheon celebrated the anniversary with a dinner party at the Best Western
Hotel for airport and sales staff and handling agents.
With the station winning the first place in the cargo station performance scheme for 201011, the celebration was doubly sweet. – By Kim Dae Hwan, SIA Cargo Incheon
Mr. Wilson Yong (GM Korea) second from left and Mr Roger Lau (Station Manager) third
from left with the Incheon team
7
CORPORATE NEWS
SIA Cargo Wins Top Honors
SIA Cargo won top honors at two award ceremonies recently.
Readers of Cargo News Asia -- a leading shipping, supply chain and cargo transport
publication -- named SIA Cargo “Best Air Cargo Carrier -- Asia” and “Best Green Service
Provider – Airline” for the 15th and 3rd time.
SIA Cargo President Tan Kai Ping received the awards at the annual Asian Freight & Supply
Chain Awards ceremony at the Shangri La Hotel on Apr 27.
Said Mr Tan: “We are proud to receive these awards on behalf of our staff who work hard to
enhance the airline’s commitment to quality service, and we acknowledge the unstinting
support given to us by our loyal customers in a highly competitive market.
“We are also delighted that readers of Cargo News Asia recognize our commitment to make
our operations and workplace more environment friendly.”
Readers of Air Cargo News voted SIA Cargo “Cargo Airline of the Year -- Asia Pacific”.
SIA Cargo Manager UK & Ireland Simon Coomber received the award at the Cargo Airline of
the Year Awards presentation ceremony at Lancaster Hotel in London.
Mr Tan (right) receiving the “Best Air Cargo
Carrier-Asia” award from Changi Airport Group
CEO Lee Seow Hiang.
Mr Tan (right) receiving the “Best Green Service
Provider – Airline” award from PSA Singapore
Terminals COO Oh Bee Lock.
8
CORPORATE NEWS
SIA Cargo’s Service Champions Receive Honor At CEO TCS Award Night
Extraordinary achievements in the SIA world of service were celebrated at the glittering CEO
TCS Award ceremony at Capella Singapore in Sentosa on 27 May. SIA CEO Goh Choon
Phong presented awards to individuals and teams who displayed the “will” to delight customers
with spontaneous, caring and heroic acts of service. Supervisor Auckland, Mr Simon Merrick
and the New York staff received individual and team awards respectively at the CEO TCS
Award ceremony.
Simon Merrick (back row, second left), the New York team (front row) with SIA
Cargo Chairman Mr Ng Chin Hwee (front row first left) and the management
Individual Winner - Simon Merrick, Customer Services, Supervisor Auckland
When the runway lights went out, shutting down Auckland airport one day last November,
Simon — the only staff on duty then — was confronted with the prospect of two freighters stuck
on ground.
He managed all aspects of the double freighter delay, safeguarding the interest of the Company
and minimizing inconvenience and loss to customers. He liaised with Head Office to rearrange
technical crew rosters to minimise the delays and contacted freight forwarders to advise them of
alternatives for their cargo.
Mr Lee Kong Yang, Regional VP South West Pacific and South East Asia complimented Simon,
“Simon Merrick rose to the occasion and not only did he handle both internal and external
customers well, he even took the initiative to try to re-arrange the technical crew rosters, in
liaison with head office so as to minimise overall delays. Throughout the incident, Simon’s
priorities were to safeguard the interest of the Company, and to minimise inconvenience to our
customers, and he went beyond his call of duty to ensure that both were achieved.”
9
CORPORATE NEWS
Cont'd
Team Winner – New York Station
When the New York City area was hit by a massive snowstorm on 26-27 Dec 2010, the SIA
Cargo team at New York remained undaunted even though flights were grounded and most
staff could not make it to the office.
Despite 24 inches of snow in many areas, they were determined to deliver three critical
shipments for Nippon Express which were urgently needed in Singapore. With the New York
John F Kennedy International airport remaining closed on 28 Dec, prospects appeared dim,
until they learnt that flights from Newark would operate that day.
With some members working from home, they decided on a plan to move the shipments from
JFK to Newark airport under precarious road conditions. With meticulous planning, close
coordination, and a stroke of luck, the shipments made it to Newark, all in good time to be
loaded on the flight despite the unforgiving weather.
A fellow colleague at Los Angeles commented “ The New York team has shown outstanding
dedication towards customer satisfaction. Given the difficult and challenging situation during
the December snowstorm, they have gone beyond the call of duty and have once again placed
our customer as the top most priority.
Team Merit - Amsterdam and Milan Stations
The closure of most airports in Europe following the
Icelandic volcano eruption resulted in the diversion of four
freighter flights to Milan, all in a day. They were grounded
the same day when the Milan airport closed as well.
None in the Milan team had handled a freighter flight
before, but they displayed an exceptional “will do” attitude.
To lend operational support, two staff from Amsterdam
drove 12 hours to Milan. Despite being relatively junior, all
of them handled the situation with calm and sound
judgment.
Despite a shortage of equipment and handling staff, they
sorted out the large volume of cargo in the freighters and
got them offloaded and trucked to their final destinations.
SIA Cargo Amsterdam staff Sander
Bosse (second left) and Wouter
Sikkema (right) with colleagues from
Milan (from left) Valentina Prezioso,
Sara La Loggia and Roberto Russo.
SVP Sales and Marketing, Mr Tan Tiow Kor commented, ” Considering the seniority of the staff
involved and the complexity of the situation, it is extraordinary how this crisis was handled.
Roberto Russo remained calm and coordinated the handling with Regional Office and his
colleagues very well. The challenge was 2-fold: sorting out the mountain of cargo in the
warehouse and handling the freighter loading and unloading. None of the staff had much
experience in handling freighters and yet they were required to prepare 4 freighters within a
very short time frame. All staff performed well above the call of duty.”
10
CORPORATE NEWS
Top Agents Award Presentation and Anniversary Celebration Night
Bali government representatives, appointed cargo and passenger agents were treated to
dinner at the SIA Bali top agents award presentation and 25th anniversary celebration on 20
May 2011.
In his welcome note, GM Indonesia David Lau recognized top cargo and passenger agents
for their support and encouraged all agents to surpass previous financial year’s sales
figures. Top cargo and passenger agents were then presented with trophies for their
outstanding performance in FY10/11.
As SIA Bali is celebrating its 25th Anniversary this year, a surprise birthday ceremony was
organized for the dinner.
In his closing address, Manager Bali Eric Eng congratulated the award winners once again
and thanked all cargo and passenger agents for their continued support.
Top Cargo and passenger agents with Mr Eric Eng, Manager Bali (first from left), Mr David
Lau, GM Indonesia (second from left) and Mr Putu Mahendra, Senior Cargo Liaison Officer
(first from right)
11
CORPORATE NEWS
Celebration For Long Serving Tokyo And Osaka Staff
On 16th June 2011, the Tokyo team held a dinner party in conjunction with SVP Sales and
Marketing, Mr. Tan Tiow Kor and RVP North Asia, Mr. Walter Lien’s agents visit.
There was much to celebrate as Tokyo staff was closest to the Great East Japan Earthquake
in Mar 11 and very fortunately, no staff and family suffered any injuries. We also celebrated a
very deferred recognition of long service award to Mr Katagiri, Sanshiro and Mr Morimoto,
Shinichi. Last but not least, we wish everyone well and Happy 10th Anniversary SIA Cargo!
– By Morimoto, Shinichi, Tokyo
From left to right in photo, our long service award
winners are
Morimoto, Shinichi
Senior Marketing
Officer I
(15 yrs in 2010)
Katagiri, Sanshiro
Sales & Marketing
Manager Japan
(30 yrs in 2010)
Amagi, Yuko
Reservation Officer I
(10 yrs in 2011)
SVP Sales and Marketing, Mr. Tan Tiow Kor and RVP North Asia, Mr. Walter Lien visited Osaka
agents in appreciation of their support for our 2 times weekly Osaka-Hong Kong-Singapore
freighters, as well as, to rally our team on 17th June 2011.
In the evening, we took the opportunity to celebrate long service of 4 Osaka staff. The setting of
the dinner was casual, with local Osaka Nabe (steamboat). Everyone enjoyed it! Thank You Mr
Tan and Mr Lien! – By Maeda, Toshiaki, Osaka
Mr. Tan Tiow Kor and Mr. Walter Lien and 4
awardees
Hayama, Seiichi
Reservations Officer II
(15 yrs)
Yamagami, Shiro
Sales Officer I
(10yrs)
Iemura, Ichiro
Sales Officer I
(10yrs)
Hama, Hidenobu
Sales Officer I
(10yrs)
12
CORPORATE NEWS
‘Soaring Eagles’ Descend On Top Cargo Agents
SIA Cargo Thailand organized an awards dinner for the top agents to thank them for their
support.
The dinner, at the Bangkok Conrad Hotel on June 3, was also attended by Regional Vice
President SEA & SWP Mr Lee Kong Yang and Senior Commercial Manager (SEA) Mr
Chuang Keng Boo.
In his address, SIA General Manager Thailand Mr Eddie Leong Kok Hiung gave an overview
of the station’s key milestones and cargo performance in financial year 2010-11 and thanked
the agents for their unwavering support. He also spoke about the carrier’s upcoming plans
and activities for the current year.
The highlight of the night was definitely the awards presentation, where the top cargo agents
each received a sculpture in the shape of a soaring eagle from Mr Lee. The night also
featured a lucky draw with the top prize of a three-day holiday in Singapore.
– By T Chananya, Bangkok
With the top cargo agents are (back row, from left) Mr Lee, Mr Leong and Cargo
Manager Thailand Mr Tiong Bock Chuan.
13
CORPORATE NEWS
SIA Cargo Bangalore Celebrates Mothers Day With Cargo Agents
8 May ( Sunday) was Mothers Day. We had to do
something different for our freight forwarding partners’
working mothers who slog so hard both at home and at
work.
So, we did something different, we went to cargo
agents’ offices where there is a strong working
mothers’ presence and surprised them with cakes and
a special hand made ‘Mothers’ day card, drawn and
worded by our Manager, Mr John Morris.
Needless to say they were touched by our gesture and
one of the staff from our agents commented “On
behalf of all my lady colleagues, I would like to say a
“BIG THANK YOU” for making us feel very special by
celebrating ‘Mother’s Day’ in our office yesterday and
also for such a wonderful note describing the role of a
mother in a modern day! Of course, thank you for the
lovely cake too! John, we are touched by your kind
gesture.” - By Marcus Dmonte, Bangalore
Top : Manager Sales And Services Karnataka, Mr John
Morris (fourth from left) visiting one of the agents to
deliver cakes and handmade cards.
Right : Handmade card for agents
14
GREAT SHIPMENTS
V8s Supercars Flying High On SIA Cargo
The thrilling annual ITM400 Hamilton took place between the 15-17 of April 2011 . The 28
Supercars and the bumper crowds made sure that the New Zealand’s largest motor sports
event was a success.
Fans were definitely pleased by the show that the 28 drivers have put on, but they would
have been equally impressed with how much effort it took to get the entire V8 Supercars
show to New Zealand’s shores.
Two SIA Cargo B747-400 Freighters were chartered to fly the Supercars and other
equipment to and from the motor sports event in Hamilton. Custom made V8 Supercar
double stack carracks and 747 aircraft specific containers were used to load the cars and
equipment in to the aircraft. These eight double stack racks provided uplift for 16 race and
safety cars on each flight. The first freighter arrived into Auckland on Monday, 11 April from
Brisbane with half of the Supercars shipment, then turned around and went to Avalon to
collect the remainder of the shipment to bring them to Auckland. On the following Monday,
the second freighter returned some of the Supercars back to Avalon and then flew back to
Auckland to transport the remainder of the cars to Brisbane. The shipments were uplifted
from two different ports in Australia (Avalon and Brisbane) because the V8 Teams and V8
Headquarters are based in Queensland Gold Coast and in Melbourne.
Special thanks must go to the Melbourne, Brisbane and Auckland Cargo teams for their
tireless efforts in making sure that the entire operation of the V8 Supercar freighters ran
smoothly. – By Bryce Tuala, Auckland
15
GREAT SHIPMENTS
SIA Cargo Provides Superior Service
Bangalore station handled 30tons of temperature sensitive shipment exporting from Bangalore
and 13tons of import transshipment cargo competently on 29 June on a single flight.
Our team handled the time sensitive shipment exceptionally well with the support of our
handling agent. The shipment was originally planned and booked for a Friday departure flight,
however anticipating the space constraints of our east bound freighters on Fridays, the
shipment was re-booked on our Wednesday freighter service SQ7421 to Singapore.
X- Ray screening and built-up was completed just 1 hour before the arrival of the flight. The
shipper was impressed with our superior service and assured that they will engage us for their
shipments in the future.
On the same day on SQ7422, there were two import transshipments of 10.8 tons and 2.2 tons
to Chennai and Hyderabad respectively. This shipment also had to be cleared immediately.
With careful planning, and corporation from our handling agent, we transshipped both
shipments smoothly.
We have strengthened our capabilities in handling temperature sensitive shipments and
inbound transshipment services to other off-line and on-line points in India by providing
professional service. Going forward, we strive to make Bangalore as the hub for temperature
sensitive shipments and inbound transshipment services. – By Bobban Philip Jose, Bangalore
16
GREAT SHIPMENTS
Concert Equipment Flies On SIA Cargo
There is something special in the Indonesia’s history of music in March 2011. Santana,
the legendary Latin rock-jazz fusion, was on his Asia tour and Jakarta was one of their
stops. This San Francisco based band performed on 4 and 5 March 2011 in Java Jazz
Festival, an annual music event in for jazz lovers.
Immediately after the performance, the event organizer and forwarder dismantled and
transported all stage and musical equipments to Soekarno-Hatta Airport, Jakarta. It was
past midnight when the cargo reached the warehouse. The warehouse staff had been
reminded to exercise due care in the handling as the black boxes contain priceless
musical equipment belonging to Mr Santana. Working non-stop through the night, the
handling agent built up the 15 tons of concert equipment in order to catch the SQ953 flight
which departed at 9.20am. Before the cargo was released for loading, our Duty Manager
performed a final inspection to ensure that the built up was ready for carriage.
We are proud to be the choice carrier for this concert equipment.
- By Taufiq Taher, Jakarta
Published by Singapore Airlines Cargo Pte Ltd, www.siacargo.com Company Registration
No. 200007345C
Editor& Designer: Woo Pei Jie, Industry Affairs Executive
([email protected])