denmark

DENMARK
Mediakit
2014
ELLE
welcome
CECILIE
CHRISTIANSEN
editor in chief
• A l l a bou t st y l e
• A c c e s s i b l e &
we a r a ble
fa s h i o n
• M o r e b e a u t y
tha n other
ma g a z i n e s
w elcom e to el l e
ELLE is all about style. Danish women’s style.
We bring the latest trends from the international
catwalks; translating them into wearable and
accessible fashion. We talk more beauty than any
other Danish magazine and we focus on health
with expert tips, recipies and wellness-guidance to
our favorite products and places to visit and finally
we write what Danish women are talking about
tomorrow.
Danish ELLE work closely together with our
international sisters, so we are able to bring
exclusive fashion stories and interviews with the
world’s biggest style-icons.
In addition to the magazine, the ELLE universe
consists of ELLE.dk, ELLE Collections,
ELLE Decoration, and for the first time in 2013,
our own award show, ELLE Style Awards.
ELLE
facts
ELLE is published in 44 editions
The World’s Nº1 Fashion Magazine
Circulation in Denmark: 29.137*
Readership figure in Denmark: 116.000*
Online users on ELLE.dk: 34.594*
the magazine ELLE is the world’s best selling magazine with more than 6 million copies sold and
23 million readers each month. ELLE is published in 44 different editions worldwide.
Danish ELLE was published for the first time on 22 September 2008.
ELLE gives you both international and Danish fashion trends, all on top/celeb fashion
designers, photo shoots from some of Scandinavia’s top fashion photographers and
lots of essential beauty trends. ELLE focuses on fashion from a Danish point of view,
however, giving it a twist with all the best from international ELLE. ELLE also gives you
high quality inspirational articles on trends and interviews with famous fashion, art
and movie celebrities, which you simply have to read …
elle.dk ELLE.dk gives you your daily fashion fix combining Danish and international fashion,
beauty guides and interviews with interesting persons from home and abroad. It is all
hand picked especially for our users and the website is updated several times a day
to ensure that ELLE always gives you the latest news first.
TARGET GROUP
ELLE and ELLE.dk addresses stylish, fashion conscious women but to a great extent
(and especially) the woman who wants guides to the most important trends of the
season. The core reader and user seeks quick information on fashion trends and
wants to be guided to the most trendy fashion purchases as well as on how to get
perfect red lips or seducing smokey eyes. She loves fashion, is young, decisive and
ambitious, but also very impressionable, forthcoming and open-minded to new
trends.
*Dansk oplagskontrol 1. halvår 2013, Gallup Indeks Danmark 1. halvår 2013, Gemius august 2013
ELLE .dk
facts
ELLE.dk gives you your daily fashion fix combining Danish and international fashion plus
beauty guides presented in articles, galleries, and personal recommendations from ELLE’s
editorial team. We also give our users coverage of VIP events in Denmark such as Danish
Beauty Awards and offer shopping events for top brands.
On ELLE.dk users get updates on Danish and international style icons, number one
actresses and designers’ new collections or collaborations – and get the ELLE team’s
opinion of it. ELLE.dk offers style galleries, interviews with celebs, shopping tips and daily
news from stores all over Denmark.
ELLE.dk is updated frequently, and all content is produced especially for the website,
closely related to the magazine, however, in its nature of course more current and newsfocused.
Besides the magazine and ELLE.dk, ELLE engages users on facebook, with more than
19.000 followers on the facebook group, and more than 10.000 followers on Instagram.
ELLE
subscriptions
Each month, ELLE creates a special cover for its subscribers.
ViVe la France
juni 2013
ELLE
s u bs c r i b e r s
C O V ER
57
SÆRFORSIDE TIL ABONNENTER
ELLE
fashion
Fa s h i o n i n ELLE
Fashion in ELLE is about taking the trends from
the international catwalk and edit it into a usable guide on how to dress for the season – the key
pieces, the best collections and the new designers.
about
a
boY
Gå en isblå vinter i møde iført traditionelle,
skræddersyede elementer fra herretøjsgarderoben
krydret med showstoppende farver og print.
Fuldend det drengede look med en bredskygget
hat og et par flade sko, og du er good to go!
It is very important that the fashion is wearable,
accessible and affordable to our readers. Therefore
we aim to use a wide variety of brands – from
the international high fashion labels, to the many
really great Danish and Swedish labels, and of
course different high street brands.
F o t o gr A F Anja Poulsen/
Filter Management
S t y L i ng Mie Juel
Uldfrakke, Céline, 25.360 kr.
Uldtop, Céline, 15.665 kr.
Uldnederdel, Céline, 4.325 kr.
Snøresko i haj- og rokkeskind,
Christian Louboutin, 7.420 kr.
Filthat, By Malene Birger, 799 kr.
Choker, Céline, 3.355 kr.
Pels-manchetarmbånd,
Claire/Anastasia hos
ELLE.dk/ca-pels, 1.800 kr.
Mie Juel
fa s h i o n
d i r ec to r
• I n t e r nat iona l
• Fa s h i o n f o rwa r d
• Ac ce s si bl e
Our ambition is to be the most fashion forward
magazine in Denmark and we are in close dialogue with the different PRs to ensure that ELLE
has access to the best pieces in the collections and
the latest news.
The main fashion content is of course our fashion
stories. The international ELLE network gives us
the advantage of access to international top photographers, which allows us to take our readers onto
an inspirational journey to different exotic locations
and create amazing surroundings when interpreting the new trends.
ELLE
beauty
EllE
eLLe
vignet
eLLe
vignet
fristelser
En kl assikEr!
O.k. – her er så, hvad enhver kvinde bør eje … eller i det mindste kende.
For din egen selvrespekts skyld og af kærlighed til kvalitet og skønhed i verden. Basta!
2
1
4
7
3
5
8
9
6
10
11
16
intense
15
be au t y
14
13
Her er Emma. Lige på og uden tøven.
Med farver. Smukt!
FotograF
Henrik Bülow/Blinkproduction.com
Hår & Makeup
Anne Staunsager/Uniquelook.dk
side 130
side 131
Hud (samme på alle billeder): ’Embryolisse’,
fugtighedscreme, 199 kr. Øjne: ’Parfait
Amour’ og ’Fresh Water’, øjenskygge, Mac,
135 kr. pr. stk. Læber: ’Stone’, læbeblyant,
Mac, 135 kr. ’Myth’, læbestift, Mac, 150 kr. stk.
1. ’Dramatically Different Moisturizer’, Clinique, 20 ml, 225 kr. 2. ’Nr. 02 Terracotta’, solpudder, Guerlain, 360 kr. 3. ’Nivea Creme’, creme (her vist i
10 ml sample-udgave), Nivea, priseks.: 250 ml, 199,80 kr. 4. ’Diorshow Mascara’, Dior, 220 kr. 5. ’Margin’, blush, Mac, 180 kr. 6. ’Touche Éclat’,
Yves Saint Laurent, 275 kr. 7. ‘Great Lash Mascara’, Maybelline, 69,95 kr. 8. ’Lait-Crème Concentré’, ansigtscreme, Embryolisse, 50 ml, 199 kr.
9. ’L’Corporel’, kropslotion, Biotherm, 225 kr. 10. ‘Juicy Tubes Nr. 17 Fraise’, Lancôme, 165 kr. 11. ‘Eight Hour Cream’, Elizabeth Arden, 275 kr.
12. Mappe, Ordning & Reda, 369 kr. 13. ’Advanced Night Repair’, serum, Estée Lauder, 30 ml, 515 kr. 14. ‘Popular’, børste, Mason Pearson,
799 kr. 15. ’Chanel No. 5’, eau de parfum, Chanel, 100 ml, 910 kr. 16. ‘Elnett’, hårspray, L’Oréal Paris, 75 ml, 29,95 kr.
Tekst Anne P. Foto Lea Jessen/Ibsen & Co. Styling Louise Lyngbo
12
A N N E P.
beaut y
director
sidE 140
• U n i q u e b e a u t y
photo ser ies
• H i g h f o c u s o n
news
• B roa d c ov e r age
B e au t y i n E l l e
The beauty and wellness in the Danish ELLE magazine
is like no other magazine in Denmark. Not only do we
have the most pages completely dedicated to the pure joy of
visually stimulating content, enriching articles and guides
but we also bring the most inspirational beauty stories –
delivered only by the absolute best in the business.
I’ve truly put a lot of effort into making the pages of
beauty and wellness in the Danish ELLE magazine
trustworthy and guiding and thankfully it has paid off.
According to surveys we exceed our readers’ expectations
and it is absolutely my mission to continue this rewarding
path. The beauty in Danish ELLE is with out equal –
and if it is up to me – it’s going to stay that way!
Remember:
The world needs beauty!
ELLE
ELLE
shopping events
advertorial
To increase awareness and in particular to promote sales, ELLE co-hosts and promotes shopping
N i s sa n M icr a T h e n ew ELLE mode l
events at advertisers’ boutiques in Copenhagen and other larger Danish cities. Among others,
OBJECTIVE: Nissan wanted to promote their new model Nissan Micra ELLE
ELLE has co-hosted shopping events for By Malene Birger, Hugo Boss, Aldo etc.
towards women, and especially ELLE’s readers. Nissan Micra ELLE was the result
of a cooperation between Nissan and ELLE with the aim of creating a special
i samarbejde med sephora
I N V ITATION
edition of the city car Micra.
i samarbejde med sephora
‘Nail Polish Brook Street’, Nails Inc, 120 kr.
‘Color Adapt Bronzer’, Sephora, 120 kr.
‘Expert Manicure Nr. 12 The Red’, neglelak, Sephora, 58 kr.
‘SPF 50+ Sunscreen Face Lotion’, Sephora, 50 ml, 130 kr.
‘Aqua Rouge Waterproof Liquid Lip Color Nr. 08 Red’, Make Up For Ever, 184 kr.
Kom med til sephoras
FAN THURsdAY-event
’sommer’
CREATIVE EXECUTION: ELLE created an online competition, where users
Hvornår: den 6. juni kl. 18-20
Hvor: sephora illum
sephoras FAN THURsdAY er et skønhedskoncept, hvor du præsenteres for sæsonens
nyheder og får tips til alt fra hud- til hårpleje.
sommerens tema er solpleje og bronzingprodukter – så kig forbi og bliv klogere på,
hvordan du passer på dig selv og din krop i
solen (og samtidig får lækre, brune stænger og
en smuk kulør).
could win a 14 days trial of the new Nissan Micra ELLE. Additionally, an insert was
created a pasted into the ELLE magazine to educate readers on the new
Tilmed dig på
Facebook.com/sephora.danmark
chik som en
pa r i s i e n n e
sommeR i
s T. T R o p e z
Nissan Micra ELLE’s features. To promote the new model to the press and bloggers,
Bliv klar til raffinerede Paris med røde læber og negle og en smule bronzer
i ansigtet – og husk at passe på din hud under storbysolen.
ELLE hosted a press event, featuring Danish lifestyle experts Christine Feldthaus and
Christian Grau, who talked about Mindfulness, Time Management, Work Life Balance,
I jetsetparadiset St. Tropez behøver du ikke at spare på guld
og glam, så går sommerferien til det sydfranske, skal du huske
at pakke solcreme og makeup i mange farver.
linking the topics to cars, and especially the new Nissan Micra ELLE
eLLelivsstil
side 122
side 123
elle
elle style awards
V I N D DIt outf It tIl
e l l e S t y l e awa r D S
Kom med til årets mode-event ELLE Style Awards 2013 klædt på fra top til tå af InWear.
VIND
En billet til ELLE Style Awards 2013 til en
værdi af 300 kr. samt et gavekort på 5.000 kr.
til tøj og accessories på Inwear.com.
Samlet VærDI I alt 5.300 kr.
Hvor foregår årets største danske modefest?
Sms elK eSa2 a for Vladivostok
eller elK eSa2 B for København til 1266.
pris 7 kr. + alm. sms-takst.
Se sms-betingelser på s. 44.
E L L E S t y L E A w A r d S Modebranc hens f lot tes te
f es t a f holdes ons dag den 15. maj i K øbenhavn. A l t,hvad der kan
k r ybe og gå a f s t ilige og modebevids te navne, vil være t il s tede for a t
hylde modens dyg t igs te k ræf ter. Ved et s tors t ilet pr is show mar keres bl.a.
Å ret s Designer, Å ret s Talent, Å ret s Modepers onlighed og L æs er nes Pr is . Det er
ELLEs redak t ion, der i s amar bejde med danske modeeksper ter inds t iller de nominere de, og det er læs er ne, der er med t il a t a fgøre vinder navnene. Du og dine veninder har
mulighed for a t komme med t il den for r ygende a f ten i modens tegn, og der for udlodder
vi ik ke bare billet ter, men ogs å hele looks t il heldige vindere. I denne måned et komplet
out f it f ra ra f f inerede InWear, s om du s elv vælger på Inwear.com.
SIDe 98
Tekst Marie Louise Wedel Bruun Foto Asger Mortensen Styling Josephine Aarkrogh Stylistassistent Liv Andersen
SVa r på SpørgSm ålet
Tekst Redaktionen Styling Louise Lyngbo Øvrigt regi Privateje Foto Lea Jessen Psst ... Når jeg
deltager i konkurrencen, accepterer jeg samtidig at modtage flere spændende nyhedsbreve og
tilbud om medieprodukter, analyser, skønheds- og livsstilsprodukter, events mv. fra Aller Media A/S
via brev, telefon og e-mail. Læs mere på side 44.
‘Colorful Nr. 03 Girls Night Out’, øjenskygge, Sephora, 100 kr.
‘Colorful Nr. 12 Green Tea Time’, øjenskygge, Sephora, 100 kr.
‘Moisturizing Beautifying Water’, Sephora, 150 ml, 100 kr.
‘SPF 30 Glowing Body Oil’, Sephora, 150 ml, 120 kr.
‘Nail Polish Royal Botanical Gardens’, Nails Inc, 120 kr.
parapLy, neye, 199 kr. gummistøvLer, hunter, 1.799 kr. rejsetaske, mulberry, 4.650 kr. rejsetaske, Louis vuitton, 6.000
kr. tørkLæde, Épice, 1.895 kr. frakke, marimekko, 3.895 kr. håndtaske, Louis vuitton, 7.750 kr. handsker, Club monaco,
2.430 kr. biL, ’micra eLLe’, nissan, fra 159.490 kr. ex. levering og metallak (nb! ved køb får du min. 30.000 kr. for din gamle bil.)
e L L e - b i L , m i n d f u L s p i s n i n g , t h a n k s g i v i n g - k ag e r ,
u s a - g u i d e & m ø d e m e d h o L Ly w o o d s d r ø m m e s k a b e r
Tal om instant love! Nissan, der tidligere har lavet ’Micra’-versioneringer med bl.a. Sonia Rykiel, Balmain,
Yves Saint Laurent og John Galliano, har nu lavet en særlig ELLE-udgave af den populære minibil;
lige til at pakke til en efterårstur med veninderne.
side 143
annonce
annonce
CoCa-Cola
light 2012
ELLE
Karl Lagerfeld har gjort det. Manolo Blahnik og Baum und Pferdgarten
har gjort det. Og nu melder Jean Paul Gaultier sig også til skaren af
verdenskendte designere, der har dekoreret den ikoniske Coca-Cola light-flaske.
e n Joy!
advertorial
Co c a- Col a L igh t
- E xclusi v e a d pa rt n e r sh i p
jean paul
gaultier
OBJECTIVE: To link Coca-Cola Light closely to fashion and to increase awareness
Jean Paul gaultier for CoCa-Cola light 2012
among Coca-Cola Light’s target group, fashion interested women.
annonce
annonce
CREATIVE EXECUTION: To increase awareness of the Coca-Cola Light brand,
Coca-Cola teamed up with leading designers Jean Paul Gaultier, Karl Lagerfeld, and
Marc Jacobs. The designers created their own special edition of the Coca-Cola Light bottle,
which were distributed exclusively at fashion events, selected fashion stores, salons, cafés, and
restaurants. In Denmark, the campaigns was run exclusively in ELLE with a strong creative execution
combining print and online media.This included print ads, advertorials with the designers and
Coca-Cola Light, and an online competition, where readers could win a collector’s box with
the designer Coca-Cola Light bottles.
K arl lagerfeld for CoCa-Cola light 2011
annonce
Manolo Blahnik for CoCa-Cola light 2010
Baum und Pferdgarten for CoCa-Cola light 2009
annonce
Jean Paul Gaultier for CoCa-Cola liGht 2012
ELLE
ELLE
advertorial
advertorial
ECCO – Wa l k i n St y l e Awa r d s
OBJECTIVE: ECCO wanted to promote their award show,
Peugeot –
Promot ion of t h e n ew 20 8 -mode l
ECCO Walk in Style, and brand their shoes and new bag line towards the female target group.
OBJECTIVE: To market the new Peugeot 208 to women,
to increase sales in the female target group.
CREATIVE EXECUTION: As part of ECCO’s campaign activities,
ELLE made two advertorials for ECCO, promoting their bags, shoes, and their award show,
CREATIVE EXECUTION: To increase sales of Peugeot 208 to women,
ECCO Walk in Style. The advertorials ran in the months before the award show,
Peugeot created Club 208, a loyalty club with exclusive competitions, discounts,
and was part of a larger campaign with print ads, and online banners.
tickets to red carpet events etc. As part of Peugeot’s print campaign, ELLE created
an advertorial describing the new 208 model and Club 208.
annonce
i samarbejde med peugeot
annonce
i samarbejde med peugeot
oh l a l a
M e d clu b208
i by er n es by
KlassisK
med Kant
som medlem af club208 får du adgang til
rabatter og fordele med lækre brands som
Kranz & Ziegler, rosemunde, läkerol,
Adax, small danish Hotels, Mojo Mobile,
Fri Ferie, biotherm, elle og selvfølgelig
Peugeot.
Hvad er det med ’la petite parisienne’? Hendes misundelsesværdige air af elegance, skønhed
og sensualitet? Hendes medfødte evne til at se cool ud på den mest henkastede facon?
Hun nærmest inkarnerer den særlige atmosfære, livsstilsnydernes mekka, Paris, emmer af,
fyldt med æstetik, design, mad, kultur og mode. Hvad nu, hvis du kunne tage dette mekka til
en del af din danske hverdag? Club208 giver dig mulighed for at skabe din helt egen version
af det parisiske univers.
ECCOs nye forårskollektion er præget af æstetiske linjer forankret i skandinavisk design, så glæd dig
til sko og tasker i kækt samspil, der gør dig klar til den nye sæson. Og så kan du vinde unikke sko
og tasker fra ECCO, så du kan markere Danmark som modeland, også efter modeugen er slut.
Skandinavisk og cool design fra ECCO
n e x t st o P Pa r i s
du må ikke gå glip af madpandekager på
les Pecheurs i 27, rue saint André des Arts
i 6. arr., macarons hos ladurée og et glas
champagne på les deux Magots i saintGermain-des-Prés. bo enten på Hotel Paris
nord i det autentiske og ikke-turistede 10.
arr. eller på Hotel Paris bruxelles i gåafstand
til det charmerende Marais-kvarter.
n y l i v s st i l s k l u b
m e d s m ag a f Pa r i s
Peugeot har startet en ny livsstilsklub –
club208. inspirationen er hentet direkte fra
de små gader i Paris og med afsæt i den nye
Peugeot 208, som er meget mere end en
almindelig bil. den er i en klasse for sig og
nærmest dufter af Paris og urban chicness.
der åbner sig en verden af fordele med den
nye club208, som er for luxury afishionadas
og bestemt ikke bilnørder. stærke partnere fra forskellige brancher har skabt et
mødested, hvor inspiration, konkurrencer,
rabatter, faste lodtrækninger, ViP-billetter
til den røde løber og meget mere bringer dig
lidt tættere på atmosfæren i Paris.
ECCO
ECCO er kendt for sin evne til
at kombinere stil og komfort.
Den danskejede internationale
virksomheds succes bygger
på den kompromisløse tilgang
til kvalitet og den innovative
tilgang til design. Det stilrene
skandinaviske design kendetegner både sko og tasker.
ECCO Walk in Style er en international hyldest til inspirerende
kvinder, der dedikerer deres tid til at gøre en forskel for andre.
Fem cool kvinder fra fem forskellige lande er nomineret til at vinde
Walk in Style-prisen på 260.000 kr. Vinderen donerer prisen til et
velgørende formål, som hun ønsker at støtte. De fire øvrige nominerede
modtager hver 10.000 kr. til deres respektive velgørenhedsprojekter.
Ud over at hylde inspirerende kvinder fremviser ECCO også sin nye
kollektion i form af showpieces designet af skohusets egne designere.
Petite Pr incesse
Paris er indbegrebet af det feminine og
flirtende, men uden at blive vulgært. intet
signalerer dette som blonder – på en gang
yndige og uskyldige og alligevel frække og
forførende. danske rosemunde er en del af
club208’s univers og rammer med sin nye
kollektion det franske lolita-univers perfekt.
k
k
vind
Pak dit Paris sammen i tasken fra AdAX!
du kan blive den heldige vinder af en
toplækker taske fra AdAX med ægte
pariser-look.
Du kan blive den heldige vinder af de unikke showpieces på
FaCEbOOk.COm/ECCO
deltag i konkurrencen og bliv samtidig medlem, gratis og helt uden
forpligtelser på: www.club208.dk
Psst ... Læs mere om prisuddelingen og showet på ecco.com/walkinstyle
side 16
side 17
ELLE
ratecard print
Standard placements:Format Price
Full page DKK 50,300
Double page spread DKK 84,500
Half page DKK 35,200
Premium placements:FormatPrice
1st double page spread DKK 105,700
2nd double page spreadDKK 101,500
3rd double page spreadDKK 97,200
4th - 10th double page spread DKK 92,600
Inside back coverDKK 55,200
Back cover DKK 70,400
special placements*:FormatPrice
Full page DKK 55,200
Double page spread DKK 92,600
*Special placements are:
Left page next to TOC (part 1)
Right page next to TOC (part 2)
Left page next to the fashion section
Left page next to the beauty section
Page next to the Editor’s letter
Guaranteed placement in the first half of the magazine
Other guaranteed placements
Volume discount:
No. of placements**Discount rate
2 placements per year
7%
3-5 placements per year 10%
6-9 placements per year 13%
10-12 placements per year
16%
13-20 placements per year
20%
More than 21 placements per year 25%
** Within a calendar year
Discounts:
It is not possible to combine the discount granted with other types
of discounts. ELLE is not part of Aller Mediesalg existing
advertising portfolio.
Events:
Readers Night: DKK 25,000
ELLE Style Awards: Contact Key Account Manager
ELLE
publication dates & material
ELLE Publication date
04/1403.03.2014
05/1407.04.2014
06/1405.05.2014
07/1402.06.2014
08/1407.07.2014
09/1404.08.2014
10/1401.09.2014
11/1406.10.2014
12/1403.11.2014
01/1501.12.2014
Booking deadlineMaterial deadline
14.01.2014
20.01.2014
24.02.2014
28.02.2014
24.03.2014
28.03.2014
22.04.2014
25.04.2014
28.05.2014
04.06.2014
01.07.2014
04.07.2014
28.07.2014
01.08.2014
01.09.2014
05.09.2014
29.09.2014
02.10.2014
27.10.2014
30.10.2014
Material:
The advertising material must be in standard PDF format, version
1.3, generated form a PDF/X-1a standard. The PDF file must be created
from an approved program such as InDesign or Quark,
Adobe Acrobat Pro. The PDF file must have 5 mm trim on all sides.
The PDF file must only contain CMYK colours. The fonts must be an
integral part of the file and the picture resolution must be at least 300 DPI.
All text, logo and similar features must be placed at least 10 mm
within the trimmed format.
The advertisements must be uploaded to our portal: http://portal.aller.dk.
We do not require a colorproof sent by mail.
Advertisements formats:
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ELLE
ratecard online
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930
]
[
728
]
[
300
]
[
250
[ 90 ]
]
[
[ 180 ]
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300x250 CPM 130
DHTML (floating ad) CPM 450
Expandable CPM 225
Wallpaper (1 day)DKK 9,500
Homepage takeover* (1 day)DKK 9,500
Quickpoll (14 days)DKK 10,000
Competition (14 days)DKK 12,500
Advertorial (3 months)DKK 12,500
Microsite DKK 75,000
SurveyAs per agreement
60 kb (flash and GIF)
60 kb (flash and GIF)
ELLE.dk
60 kb (flash and GIF)
Targeted campaigns: + CPM 20
*Homepage takeover: 100% SOV of all 930x180 and 300x250 + wall paper on the homepage
ELLE Newsletter
Format
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300x250 CPM 200
WEB-TV
eb-tv package A | DKK 60,000
W
• Production of 4 spots
• Exposure of 4 spots over a 3 months period on ELLE.dk
•D
VD with the spots, which can be used on the advertiser’s
website/shop
Web-tv package B | DKK 90,000
• Production of 10 spots
• Exposure of 10 spots over a 3 months period on ELLE.dk
•D
VD with the spots, which can be used on the advertiser’s
website/shop
The video spots can be purchased after the expiration of the
agreement, and can thereafter be used on other sites than elle.dk
and the advertiser’s site.
Read the full terms and conditions on aller.dk/mediesalg
ELLE
ON
Ip a d
ELLE
ELLE St y l e Awa r d s
The international renowned fashion award show, ELLE Style Awards, will be held in Denmark for
the first time in May 2013, and will be the largest show of its kind in Denmark. ELLE Style Awards
already exists in 19 countries, among others in China, the UK, and Sweden.
Concept
ELLE Style Awards takes place on the 15th of May at the Playhouse (Skuespilhuset) in Copenhagen.
The invitation list consists of the fashion industry, fashionistas, and stylish celebs. In total, 600 guests
are invited to the show, including 300 VIP guests, which are invited to an exclusive dinner. The
award show is broadcasted prime time in week 22 on the Danish TV channel TV3. The show has
15 award categories, which include The Designer of the Year, Cool Woman of the Year, and The
Readers’ Award.
Partners
ELLE Style Awards is created in collaboration with fashion consultants GrenaaBuchard and the
Danish TV Channel, TV3 (a part of MTG).
ELLE
d i t
n y e
i n t e r n a t i o n a l e
i n t e r i ø r m a g a s i n
193
cool
design
Fund
7 lækre boliger
(sådan vil vi også bo …)
sommer-special
lazy
living
sådan bor vi
designglimt fra
milano
Se dine nye
favoritter
det gode
håndværk
5 seje danske kvinder viser
deres personlige stil
mød Faye toogood
Kvinden, alle taler om
e l l e d e c o r at i o n
e l l e D e c o r at i o n
124 sider
Mød snedkeren,
møbelpolstreren
og farvemesteren
ELLE
DECOR ATION
PROVIDES
stil &
interiør
03
oktober - november 2012
• Fine, feminine
and cool interiors
jUni – jUli 2013
MATERIAL INFO
Spread: 450 x 297 mm + 5 mm
Single page: 225 x 297 mm + 5 mm
i n t e r i ø r m a g a s i n
d e co r at i o n
Prices
03/02 2014
07/04 2014
02/06 2014
06/10 2014
01/12 2014
i n t e r n a t i o n a l e
møbelfavoritter
smukke stole,
cool sideborde
& stilige daybeds
Publication dates:
n y e
56
Decoration
Spread: 82.900
Single page: 50.300
d i t
• Beautiful homes
to inspire you to modernize
your own home.
DKK 59,95 € 8,00
U B D 25.06 – 04.08.2013
p e r s on l ig i n d r e t n i n g : d y r e b a r e d e t a l j e r , k u n s t o g d e s i g n i v e r d e n s k l a s s e
01
DKK 59,95 € 8,00
U b d 18.10. – 21.11.2012
klæd dine rum på
smukke tapeter og fine tæpper
mit parisiske hjem
indenfor hos fjerde generation Fendi
v i n t er-pa st e l l er i n dr et m ed sæ son ens sl i k søde t en denser
• Shopping – essential furniture
and accessories for your living space.
In October 2012, Denmark got its own version of the exclusive, world-renowned, interior décor
and homes magazine ELLE DECORATION when a Danish edition of the magazine was published
along with ELLE. From 2013, the renowned interior magazine will become a permanent part of the
Danish ELLE universe with a publication frequency of four times a year.
ELLE DECORATION is published in 27 countries, thus now including Denmark. It is n­ otably the
magazine’s vast international experience which characterises the trend based Danish edition.
The magazine revolves around Nordic design – enriched with a cool, feminine and fashionable touch.
ELLE
co n tac t
sales manager
maj-britt
brøchner-mortensen
Direct +45 7234 2685
Cell +45 2332 2735
[email protected]
senior Key Account
Charlotte Juhl
Direct +45 7234 2673
Cell +45 2539 0864
[email protected]
Key Account
Kasper Smith
Direct +45 7234 2691
Cell +45 2064 6961
[email protected]
V i si t i ng a dr e s s:
Havneholmen 33, DK-1561 Copenhagen V, Denmark, Phone +45 7234 2626, Fax +45 7234 2003
P o sta l a dr e s s:
Aller Media A/S, Postbox 420, DK-0900 Copenhagen C, Denmark