Spain - CMVocento
Transcription
Spain - CMVocento
March 2016 SPAIN GENERAL INFORMATION 34% 49% MEN 51% WOMEN 46,6 MILLION INHABITANTS AB SOCIAL CLASS WITH HIGH INCOMES 86% +14 YEARS OLD Source: INE (Instituto Nacional de Estadística), Population data, Padron 2015; EGM 1st Accum 2016, SOCIAL CLASS WITH HIGH INCOMES IA IB MADRID IS THE REGION THAT PROVIDES MORE TO THE GDP PER CAPITA IN SPAIN, FOLLOWED BY BASQUE COUNTRY AND NAVARRA PAÍS VASCO NAVARRA CATALUÑA LA RIOJA ARAGÓN MADRID BALEARES DISTRIBUTION OF THE GDP IN SPAIN 31.812 30.459 28.682 27.663 25.552 25.507 24.394 23.290 21.922 20.847 20.675 20.586 20.431 19.900 18.929 18.354 17.263 16.166 Madrid País Vasco Navarra Cataluña Aragón La Rioja Baleares SPAIN Castilla León Cantabria Asturias C. Valenciana Galicia Canarias Murcia Castilla la Mancha Andalucía Extremadura Source: INE (Instituto Nacional de Estadística) 2015; data in Euros. DISTRIBUTION OF THE WEALTH IN SPAIN MADRID /CATALUÑA REPRESENT 32% OF THE INDUSTRIAL POWER AND AROUND 14 MILLION INHABITANTS OUT OF 47 MILLION OF INHABITANTS IN TOTAL Source: INE Encuesta Industrial de Empresas 2014 (Industrial Enquiry of Companies); The enquiry refers to the group of companies with Industry as main activity, and settled in the national territory; Population data, Padron 2015; DISTRIBUTION OF THE WEALTH IN SPAIN REST OF SPAIN 68% OF THE INDUSTRIAL POWER Source: INE Encuesta Industrial de Empresas 2014 (Industrial Enquiry of Companies); The enquiry refers to the group of companies with Industry as main activity, and settled in the national territory; TELEVISION DAILIES INTERNET RADIO OUTDOOR MAGAZINES SUPPLEMENTS CINEMA 52% 14% 11% 9% 8% 5% 1% 0,3% % MARKET SHARE OF ADVERTISING INCOMES 957,6 MILLION€ ATL ADVERTISING INCOMES 2016 (JAN-MAR) EVOLUTION OF ADVERTISING INCOMES PER MEDIA 2014 2015 2016 (Jan-Mar) Source: MAS, i2p, Jan-Mar 2016, Data in million €. Radio Outdoor 49 234 230 231 70 89 281 291 301 349 360 388 Internet Magazines 19 21 27 3 Dailies 51 51 51 7 Television 109 132 368 386 435 623 614 617 500 1.816 1.941 1.664 2013 Supplements Cinema TV KEEPS ON 1ST POSITION WITH 52% OF SHARE POINT. DAILIES KEEP ON 2ND POSITION. MAGAZINES AND SUPPLEMENTS KEEP THE LEVEL OF INCOMES. EVOLUTION OF ADVERTISING INCOMES PER MEDIA 2014 2015 2016 (Jan-Mar) Source: MAS, i2p, Jan-Mar 2016, Data in million €. Radio Outdoor 49 234 230 231 70 89 281 291 301 349 360 388 Internet Magazines 19 21 27 3 Dailies 51 51 51 7 Television 109 132 368 386 435 623 614 617 500 1.816 1.941 1.664 2013 Supplements Cinema 100% 90% 88% 80% 72% 70% 68% 60% 60% 50% 37% 40% 28% 30% 20% 10% 10% 4% 0% TV OUTDOOR INTERNET RADIO MAGAZINES DAILIES SUPPLEMENTS CINEMA HOW IS MEDIA CONSUMPTION IN SPAIN? 78% OF THE SPANIARDS CONSUME EITHER DAILIES, SUPPLEMENTS OR INTERNET. Source: EGM 1st Accum 2016 LEADING COMMUNICATION GROUP IN SPAIN FOR PRINT & DIGITAL MEDIA SUPPLEMENTS & MAGAZINES GRUPO PLANETA 247 MEDIASET 220 GRUPO PRISA 73 VOCENTO 35 UNIDAD EDITORIAL 34 GRUPO COPE GRUPO GODÓ (*) CCMA SOURCE: INVESTMENT MAS, I2P, DATA IN MILLION €, JAN-MAR 2016 30 20 16 PRENSA IBERICA 12 GRUPO ZETA 12 ANALYZING THE INVESTMENT RECEIVED BY THE GROUPS, VOCENTO OCCUPIES THE 4TH PLACE ON THE RANKING, BEING THE SECOND EDITORIAL GROUP. (*) CORPORACIÓ CATALANA DE MITJANS AUDIOVISUALS: CCMA. QUALITY MEDIA WEB SMARTPHONES TABLET KIOSKO Y MÁS DEVELOPING QUALITY PLATFORMS THAT ADD VALUE 77% OF SPANIARDS ARE USERS OF INTERNET INTERNET AUDIENCE IN SPAIN 6 OF EACH 10 INTERNET USERS READ DAILY NEWS ONLINE (*) EUROSTAT INDIVIDUALS INTERNET USE UPDATED DATA MAY 2015. REFERENCED: LAST 12 MONTHS (**) SPAIN. MAY 2015 DATA. International Why Vocento online? Spain: 47 million people, Madrid and Cataluña: 29,7% Vocento leader of information reaching 70,3% of population vs. elmundo.es and elpaís.com SOURCE: INE. International Dailies Top 3 ranked in the last 10 years High reach due to our media pool: national and regional dailies, vertical portals, mobile. The scope of Vocento Online is hard to reach by other online media, since it has presence in the whole Spanish territory. Vertical Sites Others Vocento Mobile Vocento Performance SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 ABC.es national daily: 11.789 u.u. Vocento news: 19.487 u.u. Mujerhoy.com: 1.495 u.u. International Being present in the entire Spanish territory (ABC/21 REGIIONAL LEADING QUALITY DAILIES ) International 19.487.000 591 M UNIQUE USERS/MONTH VIEWED PAGES/MONTH MOBILE PERSONAL COMPUTER 16.350.000 UNIQUE USERS/MONTH 9.238.000 UNIQUE USERS/MONTH 250.000.000 342.000.000 VIEWED PAGES/MONTH VIEWED PAGES/MONTH SHARED EXCLUSIVE MOBILE 10.249.000 UNIQUE USERS ACCES ONLY THROUGH THEIR MOBILE DEVICE (53% OF TOTAL TRAFFIC) SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 International 19.487.000 591 M UNIQUE USERS / MONTH PAGE VIEWS/MONTH TDP 19.487 16.557 15.914 14.722 13.998 12.885 Vocento News Mundo Global Reach 1 SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 EL Pais Sites st Elmundo.es Sites 20MINUTOS Sites RANKING NEWS/INFORMATION La Vanguardia 11.789 ABC.ES Sites International Economy Technology 58% MALE Travel 39% (25-44 y.o.) 22% (45-54 y.o.) 82% ABC1 Sports Health SOURCE: COMSCORE MMX MARCH 2016 International Leading national formula in all regions Penetration over total digital audience in each region versus El País and El Mundo >45% vocento news SOURCE: COMSCORE DEMOGRAPHIC PROFILE (DESKTOP) MARCH 2016 35%-45% 25%-35% 15%-25% 0%-15% International Leading national formula in all regions Penetration over total digital audience in each region versus El País and El Mundo >45% 35%-45% Target (000) Total usuarios Total España Andalucía Aragón Asturias Cantabria Castilla La Mancha Castilla León Cataluña Com. de Madrid Com. Valenciana Extremadura Galicia Islas Baleares Islas Canarias La Rioja Murcia Navarra País Vasco 23.149 3.763 717 543 288 1.000 1.210 4.118 3.742 2.366 335 1.075 600 990 163 641 373 1.225 SOURCE: COMSCORE DEMOGRAPHIC PROFILE (DESKTOP) MARCH 2016 25%-35% La Vanguardia 4.059 18% 13% 17% 16% 17% 14% 17% 26% 16% 15% 16% 16% 20% 16% 14% 18% 15% 17% 15%-25% EL Pais Sites 6.623 29% 24% 32% 30% 34% 24% 28% 25% 39% 27% 28% 28% 28% 24% 29% 29% 22% 31% 0%-15% Elmundo.es Sites 6.614 29% 26% 27% 30% 31% 32% 29% 22% 39% 27% 25% 29% 29% 27% 24% 29% 31% 27% Vocento News 9.198 40% 40% 45% 48% 49% 35% 43% 30% 44% 34% 43% 47% 43% 34% 46% 40% 42% 53% International 11.789.000 147 M UNIQUE USERS/MONTH VIEWED PAGES/MONTH MOBILE PERSONAL COMPUTER 8.776.000 4.832.000 UNIQUE USERS/MONTH UNIQUE USERS/MONTH 66.000.000 80.000.000 VIEWED PAGES/MONTH VIEWED PAGES/MONTH SHARED EXCLUSIVE MOBILE 6.957.000 UNIQUE USERS ACCES ONLY THROUGH THEIR MOBILE DEVICE (59% OF TOTAL TRAFFIC) SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 International 11.789.000 147 M UNIQUE USERS / MONTH PAGE VIEWS / MONTH TDP 15.914 14.722 13.998 12.885 11.789 6.766 4.066 EL Pais Sites Elmundo.es Sites 20MINUTOS Sites La Vanguardia ABC.ES Sites ElPeriodico La Razon - Spain th 5 NEWSPAPERS RANKING SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 3.864 La Voz De Galicia 2.928 Ideal 2.751 El Correo International 57% MALE 44% (25-44 y.o.) 21% (45-54 y.o.) 84% ABC1 RSS Update 23 March 2016 SOURCE: COMSCORE MMX MARCH 2016 International Monthly reach of our leading quality regional dailies vs direct competitor VOCENTO Abcdesevilla - Abc.es CANARIAS7.ES DiarioDeNavarra Diario Montanes Diario Sur Diario Vasco El bierzo noticias El Comercio El Correo HERALDO.ES DIARIODELALTOARAGON.ES Hoy Ideal La Rioja La Verdad La Voz de Galicia La Voz Digital Las Provincias LEONOTICIAS.COM MENORCA.INFO Norte De Castilla ULTIMAHORA.ES SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 UU (000) PV (NM) 2.446 369 466 822 24 6 12 33 1.915 20 1.420 1.653 2.751 1.311 26 1.521 2.928 460 1.863 34 22 36 14 0 27 23 15 15 3.864 54 436 2.514 292 94 1.085 780 3 20 4 2 26 8 COMPETENCIA DIARIODESEVILLA.ES LAPROVINCIA.ES NOTICIASDENAVARRA.COM ALERTADIGITAL.COM MALAGAHOY.ES LAOPINIONDEMALAGA.ES NOTICIASDEGIPUZKOA.COM Elbierzodigital.com LNE.ES - La Nueva España DEIA.COM ELPERIODICODEARAGON.COM ELPERIODICOEXTREMADURA.COM GRANADAHOY.COM Rioja2.com La Opinión De Murcia Sites FARODEVIGO.ES ELCORREOGALLEGO.ES DIARIODECADIZ.ES Levante-emv Sites DIARIODELEON.ES esdiari.com ELADELANTADO.COM Diario De Mallorca Sites UU (000) PV (NM) 463 749 404 266 184 907 191 1.788 512 7 9 8 2 2 5 1 22 7 710 6 539 62 648 1.181 89 256 2.440 558 37 506 4 0 8 12 2 3 33 5 0 7 International 674.000 4 M UNIQUE USERS/MONTH VIEWED PAGES/MONTH MOBILE PERSONAL COMPUTER 371.000 340.000 UNIQUE USERS/MONTH UNIQUE USERS/MONTH 1.000.000 3.000.000 VIEWED PAGES/MONTH VIEWED PAGES/MONTH SHARED EXCLUSIVE MOBILE 334.000 UNIQUE USERS ACCES ONLY THROUGH THEIR MOBILE DEVICE (50% OF TOTAL TRAFFIC) SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 International 60% MALE 54% (25-44 y.o.) 23% (44-54 y.o.) 78% ABC1 RSS Update 23 March 2016 SOURCE: COMSCORE MMX MARCH 2016 International 1.495.000 11 M UNIQUE USERS/MONTH VIEWED PAGES/MONTH MOBILE PERSONAL COMPUTER 1.018.000 558.000 UNIQUE USERS/MONTH UNIQUE USERS/MONTH 6.000.000 5.000.000 VIEWED PAGES/MONTH VIEWED PAGES/MONTH SHARED EXCLUSIVE MOBILE 938.000 UNIQUE USERS ACCES ONLY THROUGH THEIR MOBILE DEVICE (63% OF TOTAL TRAFFIC) SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 International 1.495.000 11 M UNIQUE USERS / MONTH PAGE VIEWS / MONTH TDP 4.348 2.256 2.168 2.033 1.754 enfemenino Network VOGUE.ES Hola Fashion SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016 IMujer Sites ELLE.ES 1.748 S Moda El Pais 1.495 MujerHoy 1.411 Elmundo.es Yodona 1.389 Trendencias Sites 1.337 Telva Sites International Smoda: 71% Yo Dona: 57% 57% FEMALE 55% (25-44 y.o.) 18% (44-54 y.o.) 82% ABC1 RRSS Update 23 March 2016 SOURCE: COMSCORE MMX MARCH International A unique luxury site. The user’s exposure time in LOFF.it, keeps over any other daily, site… with an average time of 9 minutes, showing user´s interest. 3.218.075 viewed pages User’s profile 25% women vs 75% men of upper and middle upper class. SOURCE: DAX MARCH 2016 International Special Actions Customization of the header Premium advertising formats (dropdown MPU 300x600 with video) International VOCENTO MOBILE BY TITLES • • • • • • • • • • • • • • • • International TITLES • • • • • • • • International Billboard + Video International FAKER International DROP WALL 1 2 3 4 International Special actions: Take Over Leader Presence over24 h Lateral Skys (120 x 800) + Leader board (980 x 90) International Ejemplo Interstitial Banner Video Banner Mobile HTML 5 Image Gallery International SWIPEABLE International PANORAMA BANNER 360º International PANORAMA BANNER 360º + LOCATION International HORIZONTAL TICKER International CUSTOMIZABLE BANNER International CUSTOMIZABLE BANNER International SHAKE International 3.400.000 IMPACTS International Using our unsold inventory (30%). Possibilities to optimize and to segment only by IP Spain Formats 300x250 980x90 728x90 234x90 300x90 120x800 Text Ads Title: 25 characters Description: 70 characters URL showed: 35 characters URL landed (CC): 500 characters URL mobile (optional): 500 characters Icon: 50x50 pixels Carmen Castillo International Advertising Manager +34 669 43 30 45 [email protected] Rocío Pérez International Advertising Back-Office + 34 686 50 61 46 [email protected]