LEADERSHIP, STEWARDSHIP - Nyenrode Business Universiteit

Transcription

NYENRODE
INTERNATIONAL
2015
LLEE A
AD
D E R S H I P,
EENNTTRREEPPRREENNEEUURRSSHHI P,
I P,
SS T E W A R D S H I P
L E A DE R S H I P | E N T R E P R E N E U R S H I P | S T E WA R D S H I P
INDE X
VOLUME 1, 2015
P R E FACE | 05
...............................................................
Prof. Dr. Miša Džoljić
Rector Magnificus
.....................................................................................
CHAPTER 4
I N T E R N A T I O N A L N E T WO R K | 56
.....................................................................................
Bangladesh Trade & Investment Project 56
CEO Tata Consultancy Services receives
59
honorary doctorates Remarkable honorary doctors 59
...............................................................
International Contacts South Africa 60
Prof. Dr. Arie Buijs
IN T R ODU CTI ON | 07
Nyenrode Europe China Institute 62
...............................................................
Nyenrode Europe India Institute 63
Private Label Manufacturers Association
64
64
Prof. Dr. Dennis Vink Becoming a warrior for the human spirit
Chairman International Council Margaret Wheatley
Nyenrode Business Universiteit
Eastern and Western strategies
65
Prof. Dr. Bob de Wit
The Portland Experience 66
.....................................................................................
The Silicon Valley Experience 67
West meets East 68
CHAPTER 1 IN T E R N ATI ON AL TAL EN T | 08
The Future of Latin America 69
.....................................................................................
Dutch Accounting Professionals 71
and Regulators
Partner for International Talent
09
Capgemini Paris Corporate University 72
Business Games and Competitions
12
International MBA Weekend 18
Visit London Produce Show and Conference
18
Scholarships
19
.....................................................................................
Nyenrode Oregon Scholarship Challenge20
MBA Student Hugo Veldhuizen - 21
CHAPTER 5
| 74
ACADE MIC COMMUNIT Y From ‘good’ to ‘great’
.....................................................................................
MBA Road Show 22
Nyenrode International Visits
24
Bangladesh NUFFIC: Dedication to Stewardship
75
Nyenrode MBA Challenge 26
My Experience at Nyenrode 76
Study Group Nyenrode Partnership
28
Thomas Lee Boam, Ph.D.
EU Mobility Program
28
The Spirit of Nyenrode 77
Glen Schmidt, Ph.D
International Research & Teaching Experience
78
Prof. Dr. Bo van der Rhee
Publication in Oxford Handbook Offshoring 79
.....................................................................................
and Global Employment
Prof. Dr. Désirée van Gorp
CHAPTER 2 A LUMNI | 30
.....................................................................................
Book ‘Understanding Cross-Cultural 79
Management’
Nyenrode Alumni VCV
31
Marie-Joëlle Browaeys MA
Management Team 33
Creating Competitive Advantage in 81
Goudhaantjes Award 2014
Western Europe
Frank van Wezel
34
Prof. Dr. Henry Robben
Arjan Dijk
35
On Top of the World 82
Albert van Servellen
38
Prof. Dr. Dennis Vink Nynke Doorenbos 39
ICGN Academic Meeting 2014
84
Arthur Gopak 40
Academic and Practical Research at the 85
Gintare Galvanauskaite 41
Nyenrode Europe China Institute
Remarkable Alumni
41
ABIS Colloquium 2013
Science without Borders 86
Dr. Anne-Marie Kruis
Talent Management & Leadership 88
.....................................................................................
Prof. Dr. Lidewey van der Sluis
Family Businesses & Ownership
89
CHAPTER 3
I N T E R N A T I O N A L O U T R E AC H | 44
Dr. Marta Berent-Braun
.....................................................................................
European Finance Conference 2015
90
to be Hosted by Nyenrode
Internationalization for optimal impact
45
Auditing in an International Perspective
92
New Board Program
46
Dr. Joost van Buuren RA
Collaboration with Renmin University of China 47
Book ‘Lessons from Buurtzorg Nederland’ 93
Collaboration with SHRCA 50
Dr. Sharda Nandram
International MBA immersion Module 50
Book ‘Lean IT Partnering’ 94
Immersion Module South Africa 51
Prof. Dr. Han van der Zee
NNBS Chinese Immersion Study Trip 53
NNBS India Immersion Study Trip and India 54
Round Table
2
NYENRODE INTERNATIONAL YEARBOOK 2015
30
56
Alumni
International
Network
PREPRESS Utem oc
te, Bit. Nihilic iempra.
Utem oc te, Bit. Nihilic
44
08
International
Outreach
International
Talent
74
Academic
Community
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Nyenrode International 3
I N T ER NAT IONA L
University Board (from left to right): Prof. Dr. Leen Paape RA RO CIA (Dean),
Prof. Dr. Miša Džoljic
´ (Rector Magnificus & Chairman) & Remmelt Vetkamp MSc (Financial Director)
NYENRODE. A REWARD FOR LIFE
4
04
PR EFAC E
Prof. Dr. Miša Džoljic, Rector Magnificus
Nyenrode Business Universiteit has always placed a main
focus on serving the international community. As early
as 1946, our founding fathers, KLM, Shell, Unilever, Philips
and Akzo, formulated the Nyenrode reason-to-be as
developing “new business leaders who are action inclined
and internationally oriented”. These companies, all of which
have continued to call the world their home, could not
have conceived Nyenrode in any other way but with an
international outlook.
As an organization, Nyenrode remains committed to the larger international community by
acting as a catalyst for companies, entrepreneurs, executives, managers and professionals in
the Netherlands and abroad. We also remain committed to Nyenrode’s trinity of Leadership,
Entrepreneurship and Stewardship; we recognize that leadership and entrepreneurship can only
be of value in business and society when they are accompanied by a true sense of responsibility
towards people and planet.
We strive to be a high-quality, trend-setting and entrepreneurial university: a seat of learning
that combines academic rigor with practical relevance and that continues to produce successful
entrepreneurs and leaders in business as well as related professions. Our vision is to become
a preferred partner of internationally focused students and organizations, to rank among the
top twenty European education and research communities, and to operate as a member of a
global network of top business and finance schools.
NYENRODE
INTERNATIONAL
2015
The publication of the Nyenrode International 2015 yearbook is a perfect opportunity to
celebrate our achievements.
Prof. Dr. Miša Džoljić , Rector Magnificus
06
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I N T RODUC T ION
Prof. Dr. Dennis Vink
Chairman International Council
NYENRODE
INTERNATIONAL
2015
Launching a new tradition,
Nyenrode is proud to present
the university’s first edition of the
Nyenrode International yearbook
This yearbook highlights the many successful efforts
international projects involving our highly active group
we have made to internationalize our university and
of Nyenrode alumni, who continue to offer invaluable
our curriculum. From the outset, we have invited all
contributions to Nyenrode’s education programs and
parties involved with Nyenrode to contribute to this
who act as inspirational examples and pathfinders for
internationalization process: students and alumni,
students envisaging an international career.
partners and client companies, faculty, staff and other
Other projects highlighted in this book concern formal
stakeholders. Considering the strong bonds that have
collaborations with universities in China, India, South
always existed between Nyenrodians and our partners
Africa, America and the UK. We mention our strongly
outside the university, it came as no surprise that many
developed international networks that have enabled
responded to our call with great enthusiasm.
us to design many stimulating exchange programs for
In today’s global economy, one of the best moves for
the benefit of our own academic community as well as
business and academia alike involves opening up
for visiting students and faculty. Finally, we highlight
new markets and increasing foreign exposure. This
international meetings, conferences, joint academic
is essential for continued development and growth,
research and international publications resulting from
not only from a commercial point of view but also
our work.
from a personal perspective. Fruitful international
In the realm of business and in academic education and
collaboration is an enrichment in the widest sense
research, today’s world knows no borders. The programs
of the term. For Nyenrode Business Universiteit, it
listed in this yearbook bear witness to this fact. We look
means an enhancement of our core values: Leadership,
forward to continuing our international efforts and
Entrepreneurship and Stewardship.
expanding our exchanges, both at home and abroad.
This yearbook showcases Nyenrode’s international
activities. These include special programs for students
I sincerely hope that our international community
who benefit from business competitions, dedicated
will continue to thrive.
study visits and scholarships. Activities also include
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I N T ER NAT IONA L
TA L EN T
For the benefit of students as well as the national and international business
communities in which they will operate, Nyenrode strives to generate and disseminate
knowledge, to develop and spread innovative ideas, and to deliver sustainable,
top-quality leaders and entrepreneurs. This means that all of our degree programs
combine academic rigor and practical relevance, and we offer our students all the skills,
knowledge and networks that they need to boost their career. Whether they study to
obtain a Bachelor’s degree in Business Administration at the Nyenrode New Business
School in Amsterdam or whether they are enrolled in the MSc program in Management or
the International MBA program in Breukelen, all our degree students work on a range of
projects and initiatives throughout the academic year. This is done in close cooperation
with representatives from the business community and the European Union, be it in
the form of introductory exchanges and business games or mobility programs and
scholarships. Each of these activities offers a key contribution to the widely acclaimed
Nyenrode Experience.
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PARTNER FOR INTERNATIONAL TALENT
Willem van Donge
Head Career and Personal Development
Nyenrode actively assists international talents and
their career perspectives by connecting with corporate
companies to meet and work together. Our university is
recruiters and learning more about companies operating in
proud to have attracted many of these talents; when it
different sectors. In turn, the Career Event is an excellent
comes to achieving commercial success, diversity is an
opportunity for our guest companies to learn more about
important factor. Next to providing a state-of-the-art
Nyenrode and its talents.
curriculum taught by top-notch professors, a second
strong point is Nyenrode’s interconnectedness with the
business community, with many different companies
actively participating in our curriculum. To mention an
example: one particular assignment that students have
to complete involves solving real-life business cases
Javier Arias, MBA, and Yoony Kim, MBA
International Marketing & Communications
for various commercial companies, ranging from IBM to
Philips and from FrieslandCampina to Shell and DSM.
Another of Nyenrode’s distinguishing features is our very
active Career and Personal Development Department.
Starting in October 2014, members of the Nyenrode
This department not only helps students answer questions
community embarked on a number of international visits
such as ‘what I am good at?’ or ‘what would be a fulfilling
to a series of key markets with the purpose of enhancing
career?’, but it also helps them to make their dreams
Nyenrode’s international awareness and its networks.
come true, for instance by providing them with the right
This was done through information sessions, seminars
connections and by actively recommending students to
and content-driven events, by connecting with our
companies. At the same time, we wish to be a partner
potential students and reconnecting with our alumni, and
in the recruitment of international talent for companies
by establishing collaboration projects with local entities
that run diversity programs. With their skills and talents,
(business, academia and government), for example
our international graduates introduce cultural diversity
through joint research, student placements and sharing
into the companies that will employ them. To establish
knowledge and expertise. These international visits took
fruitful connections between our students and corporate
Nyenrode to countries such as Germany, Austria, Poland,
life, we operate in many different ways. One example
South Korea, Indonesia, Japan, China, Taiwan, Mexico
is the yearly Nyenrode Career Event. During this event,
and Brazil. Some of the activities that took place during
renowned companies gather on the Nyenrode estate
these visits included meetings with local universities,
to bring their business communities and Nyenrode’s
participating in recruitment events, holding content-
students closer together. These companies play a major
driven activities in cooperation with Nuffic Neso offices
role: they actively participate in a series of interviews,
in the selected markets, connecting with business and
presentations and workshops. Participants from various
government via local representations of the Kingdom of
Nyenrode degree programs join this event to expand
the Netherlands, and much more.
NAT IONA L I T Y
the blue countries indicate
the countries of origin
of current students
Russian
Russian
Belgian
Belgian
Spanish
Spanish
Swedish
Swedish
Afghan
Italian
Albanian
Jordanian
Armenian
Kazakhstani
American citizen
Kenyan
American national
Lithuanian
Azerbaijani
Mexican
Belgian
Moldovan
Bolivian
Moroccan
Bosnian-Herzegovinian
Nigerian (Federal Republic
Brazilian
of Nigeria)
British citizen
Pakistani
Bulgarian
Polish
Burmese
Portuguese
Canadian
Republic of Macedonia
Chilean
Peruvian
Chinese
Romanian
Colombian
Russian
Croatian
Slovak
Danish
South African
Dutch
South Korean (Republic
Egyptian
of Korea)
French
Spanish
German
Surinamese
Greek
Swedish
Indian
Thai
Indonesian
Turkish
Iranian
Ukrainian
Iraqi
Uruguayan
Irish
Vietnamese
Israeli
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C U R R EN T S T U DEN T S
NYENRODE
INTERNATIONAL
2015
Business Games
and Competitions
business game st. gallen
On April 25 and 26, 2014, two students from the Nyenrode MSc in Management 22 program (Yechuan Hu and Rehan Ahmed)
participated in the Business Game held in St. Gallen, Switzerland. This two-day business game welcomed 100 students from
31 different nationalities who had to tackle a hands-on company business case and develop practical solutions for a total
of four challenges organized by Unilever, BDO Switzerland, Swarovski and Bâloise. For Yechuan Hu, the business game was
an eye-opening experience: “I believe this kind of experience is extremely helpful for my future career and business life. It
is also an inspiring opportunity to get to know top business students from all over Europe. It clearly gave me a benchmark
impression of the top European business universities and it has encouraged me to study even harder and improve my skills.
Especially my experience with the group work and committee projects that I was involved in at Nyenrode helped me while
solving the business cases together with people from different business universities.”
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Solvay Business Game
Since 2007, the Solvay Brussels School of Economics
and Management has hosted an annual real-life business
my view, this type of experience is incredibly useful for an
competition: the Solvay Business Game. With 400
international business student. My assessment is based
participants, selected from well over 1,600 applicants
on two considerations. Firstly, you are able to see, first-
hailing from all corners of the world, it is the largest
hand, the level of business students from universities all
business game held in Europe. Valeria Dinershteyn
over Europe and you can compare your own skills with
(MSc in Management 22) and Arthur Gopak (MSc in
their abilities and knowledge. Secondly, by performing
Management 21) participated in the event. Valeria
well and remaining approachable and amicable, you can
Dinershteyn: “The game was organized exclusively by
convey a strong positive impression of what it takes to be
students from the Solvay Business School in Brussels.
a true ‘Nyenrodian’. And I must not forget to mention the
It lasted for two and a half days and included demanding
exposure to the talent hunters, recruiters and company
challenges in the fields of marketing, strategy,
representatives who are gathered there and who are
negotiation and finance. All in all, 200 participants,
on the constant look-out for fresh talent. It was a great
selected during numerous preliminary selection rounds,
honor for me to work together with the brightest young
put their heads together in groups of four or six people in
business minds in Europe. In my opinion, the experience
order to tackle the tasks to the best of their abilities. In
was a perfect addition to our studies at Nyenrode.” >>
SOLVAY Business Games
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L E A D E R S H I P | E N T R E P R E N E U R S H I P | S T E WA R D S H I P
REMAINING TIME 00:07:48
International Case
Competition MBA
Montreal
NYENRODE
INTERNATIONAL
2015
The John Molson MBA International Case Competition is
represented by students Ruud Schreijer, Tom Bouma,
a not-for-profit event organized by a team of four MBA
Martijn de Ruijter and Maud Best: “This competition was
students from the John Molson School of Business at
a major challenge, but it was highly fulfilling. In addition,
Concordia University in Montreal, Canada.
we thoroughly enjoyed our visit to the city itself and
The competition is open to top business schools
to the Nyenrode alumni residing in Montreal. Without
worldwide and is recognized as the largest competition
their enthusiastic response and kind support, we would
of its kind. Its main purpose is to bridge the gap between
definitely have had a tough time in the competition and
corporate and academic worlds, which ultimately
we would not have appreciated the experience as much
enriches students and executives alike. Nyenrode was
as we have.”
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International
MBA
Weekend
The MBA Weekend is an opportunity for students
to learn and appreciate why Nyenrode students
live business, lead business and love business.
Weekend events are organized three to four
times a year, and each of these welcomes 30
to 40 potential students from the Netherlands
and abroad. During these weekends, students
follow lectures offered by Nyenrode professors,
participate in workshops with our leadership
experts, attend joint meetings with students
and alumni and receive all the attention they
need from Nyenrode’s staff. From February
7 to 9, 2014, during one of Nyenrode’s MBA
Weekends, we were honored to welcome Ms.
XiaoQian Ma from the leading Chinese media
channel Sohu.com. During her visit, Ms. Ma
had the opportunity to enjoy our estate and
have interviews with different members of the
Nyenrode community, including students,
alumni, faculty and staff. At the same time, she
was given a taste of life at Nyenrode and she
attended talk shows featuring alumni from our
International and Executive MBA programs.
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Visit London Produce
Show and Conference
Nyenrode’s Professor of Marketing Henry Robben
was invited to deliver a keynote address at The
London Produce Show and Conference, held from
June 4 to 6, 2014. This event was the first of its
kind to be staged in the UK for the fresh fruit,
vegetable and flower industries. The exhibition
welcomed trade exhibitors and a wide range of
produce buyers from the retail, foodservice and
wholesale sectors, who were given the opportunity
to mingle and create new business. Henry Robben
presented a general picture of how companies
will not survive in the market unless they have
competitive advantages that make them more
relevant for customers. Eight Nyenrode students
were selected to accompany him and visit the
event for networking purposes.
Scholarships
nyenrode scholarships
The Nyenrode Fund (or ‘Stichting Nyenrode Fonds’ in Dutch) helps
alumni to sponsor students who otherwise would not have the financial
means to study at Nyenrode, and it also raises funds for investments
in the university and the estate. Originating from the Dr. E.B.J. Postma
Chair of Entrepreneurship, named after the celebrated Rector who
headed Nyenrode from 1950 until 1980, the Nyenrode Fund is run by
alumni.
revolving scholarships
Following a decline in company-sponsored scholarships, Nyenrode
decided to launch its own revolving scholarship project. This was done
in 2010. Revolving scholarships are financed by alumni (for the benefit
of classes, debating societies, year clubs, VCV Circles and individual
alumni), and the recipient is expected to repay the scholarship at a later
moment.
red cross scholarship
Nyenrode Business Universiteit takes pride in honoring its commitment
to stewardship by offering a qualified candidate from the Red Cross
and Red Crescent Movement one full-tuition scholarship (Red Cross
Scholarship) for the International MBA program. NGOs are not often
represented in MBA classes, even though they play a significant
role in affecting businesses. The International Red Cross and Red
Crescent Movement is one of the largest globally operating NGOs, and
cooperation therefore presents highly promising opportunities for
Nyenrode. As a qualified candidate, Ahmad Hallak, current International
MBA participant and Red Cross member, won the full-tuition
scholarship and started his studies at Nyenrode in 2013: “One of the
decisive factors in opting for Nyenrode was the fact that the university
has built a strong relationship with many different companies and the
Dutch industry sector. This is a wonderful learning experience for Red
Cross workers, especially since most of them typically get to work with
people from cultures that they are not familiar with.”
Nyenrode
Oregon
Scholarship
Challenge
The Nyenrode Oregon Scholarship Challenge is an exclusive
event for talented seniors from the University of Oregon who
are interested in continuing their studies in the Master of
Science in Management program offered at Nyenrode Business
Universiteit. In January 2014, a Nyenrode representative
interviewed Scott Salazar, the winner of the Nyenrode Oregon
Scholarship Challenge.
how are you combining your previous
studies at uo with the current msc in
management?
why would you recommend someone from
uo to join nyenrode’s msc in management
program?
“During my time at the University of Oregon, I studied
“I would recommend someone from the UO to join Nyenrode
Entrepreneurship because I want to dedicate my life to starting
if they want to be pushed academically and socially, and if
companies that benefit society. In order to accomplish my
they care about aligning themselves with a powerful network
dreams, I believe I need to further sharpen my business skills
of alumni.”
and develop a network of people from all over the world.
Studying for the MSc degree in Management allows me to build
upon what I learned at the UO while building that network.”
what is your expected return on education
from the msc in management program?
“I expect to form connections that will benefit me
what has so far been the most remarkable
moment in your msc in management
program?
professionally and personally for the rest of my life. I believe
“That was the moment when Edith Bosch (three-time Olympic
also like to see these connections form with the alumni.”
the seeds to some of those connections, in my cohort, have
already been planted and are beginning to take root. I would
Judo medalist) spoke to my cohort. She was very inspirational,
full of experience and easy on the eyes. Having Edith as a
guest speaker proved to me that Nyenrode has amazing
connections to extremely interesting and successful people.”
20
view
with
layar
M BA S T U DEN T
HUGO V ELDHUIZEN
F RO M ‘GOOD’ TO ‘G RE AT’
please present yourself in a tweet.
Hugo Veldhuizen is an
International MBA student at
Nyenrode. In this interview,
he shares his international
Nyenrode experience.
“Navy officer and politician, with a desire to serve. Passionate about
making a difference by having a positive influence on my environment.”
when did you first consider enrolling in an mba
program?
“In April 2014, I returned from South Sudan, where I operated for the
United Nations. Working within a multicultural setting during a civil war
was both challenging and inspiring. I enjoyed the fact that people from
different backgrounds and cultures worked together for the greater
good. Studying for an International MBA degree helps me to improve my
leadership skills, and at the same time I get the chance to work within
a multicultural setting, together with my fellow students.”
why did you opt for the nyenrode mba program?
“Some friends of mine had joined Nyenrode in the past, and they
were extremely enthusiastic about this university and the network
of Nyenrodians. During the MBA weekend, I gained a very positive
impression about the classes, the professors and the beautiful university
grounds. At Nyenrode, you can clearly sense an entrepreneurial vibe,
something which I find very inspiring.”
what is your expected return on education from
this mba program?
“The International MBA program is designed for people with
an academic background and professional experience in a work
environment. This means that what we learn here is added to what
NYENRODE
INTERNATIONAL
2015
we already know. We are offered a chance to improve our leadership
skills, and the class environment is a safe place to exchange ideas and
experiment with our skills. In other words, we get the chance to develop
from ‘good’ to ‘great’.”
22
MBA Roadshow
On the evening of September 30, 2014, Nyenrode
and Love Business. Afterwards, Christo Nel, leadership
Business Universiteit kick-started the MBA Road Show,
expert and Program Director of the full-time International
a series of events held in the Netherlands. Events
MBA and part-time Executive MBA programs, chaired a
organized within this framework are aimed at introducing
session on personal leadership development. This session
the business community to relevant content for the
included self-analyses and critical assessments in terms
personal and professional development of Dutch
of the need to develop different leadership capabilities
and international talents living and working in the
for organizations to remain successful. Participants
Netherlands. During a three-hour session organized in the
also interacted with several Nyenrode alumni from
Amsterdam World Trade Center, talented professionals
different MBA programs (full-time International, part-
interested in pursuing an MBA education joined Nyenrode
time Executive and modular Executive programs), and
representatives for an interactive session in which the
they enthusiastically shared insights concerning their
topic of leadership was given center stage.
paths towards selecting and following a Nyenrode MBA
Willem van Donge, Head of Nyenrode’s Career and
program. Three other editions of the MBA Road Show
Personal Development Department, started the session
were organized in that year: in The Hague, Rotterdam
with a brief introduction of Nyenrode’s programs and
and Eindhoven. The MBA Road Show is an initiative of
a number of reasons why participants, during their
Nyenrode in cooperation with expat communities ‘I am
Nyenrode MBA journey, will Live Business, Lead Business
Expat’, ‘Together Abroad’ and ‘Expat Center South’.
22
“ I acquired
sound knowledge
that allows me
to take more
initiative”
LEONIE WEBER
Modular Executive MBA
in Business & IT
RUIMTE voor advertentie
RETURN ON EDUCATION
OF LEONIE
WATCH
WWW.NYENRODE.NL/LEONIE
Nyenrode
International
Visits
International visits have long been part of Nyenrode’s
international outlook, with destinations including
countries such as South Korea, Indonesia, Japan, China,
Austria and Germany.
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NYENRODE
INTERNATIONAL
2015
At the end of October 2014, Nyenrode representatives
i Nauki (Palace for Culture and Science). Nyenrode had
travelled to Warsaw, Poland, for a number of program-
the opportunity to meet with potential students and
specific activities (full-time MSc in Management). The
to explore their interest in our university. The trip also
trip’s main purpose was not only to reach out to the
included a visit to the Dutch Embassy in Warsaw. During
country itself and to obtain a better insight into the
this visit, Dutch Embassy representatives shared their
Polish market, but also to enhance Nyenrode’s presence
knowledge about cultural differences and about the
via relationship building efforts, for instance with
Polish economy. One of their insights concerned the
government, business entities and educational parties.
positive impression that the Polish community has of the
On October 28, 2014, Nyenrode participated in the
Netherlands and students’ wishes to pursue a university
Master and More event held in Warsaw’s Palac Kultury
degree in our country.
Nyenrode
MBA Challenge
Each year, Nyenrode Business Universiteit invites potential students to join its global
business challenge and to compete for one of five revolving scholarships for the
International MBA program. Students from all over the world with at least a Bachelor’s
degree and a minimum of three years of working experience are eligible to join the
Challenge. In 2014, as many as 1,465 participants signed up.
view
with
layar
Meis Salameh, Syria,
Winner of IMBA Challenge 2012
“The moment I received an e-mail from Nyenrode
Business Universiteit saying ‘Dear Meis Salameh,
Congratulations! You are one of the three IMBA
challenge winners for a full-time IMBA scholarship’ was
one of the most important moments in my life.”
26
The Challenge
During the Challenge, participants have to review
their business mentality and assess whether they
are ready for an International MBA program.
A maximum of 80 finalists are invited to showcase
their motivation and business skills during an online
video session with Nyenrode students, alumni, faculty,
staff and all the other finalists. Contestants get the
Andreea Bulisache, Romania,
Winner of IMBA Challenge 2012
“The Nyenrode IMBA Challenge was an amazing
experience, and it gave me a good impression of
Nyenrode’s MBA program: intense, innovative and
inherently international.”
opportunity to discuss an earlier received business
case before a panel of three Nyenrode judges.
EU
Mobility program
Study Group
Nyenrode
Partnership
Nyenrode participates in Erasmus+, the European
With over 50,000 students per year from more
Union’s new mobility program for students and
than 130 countries, Nyenrode’s Study Group is the
staff from educational institutes. The program
world’s leading foundation and language course
aims to promote international cooperation
provider. The Study Group enables students to
through enhancing student and staff mobility.
realize their dreams by offering progression to well
Launched in 2014 and due to continue until 2020,
over 100 universities across the globe.
it follows the Erasmus Life Long Learning project
In 2012, Nyenrode became the launching partner
that ran from 2007 until 2013. In the academic
for the Study Group in the Netherlands, after
year 2013-2014 and as part of the Erasmus Life
signing a partnership that allowed the opening of
Long Learning mobility program, 53 students
an International Study Center (ISC) on Nyenrode’s
from the Nyenrode New Business School spent a
campus in Breukelen.
period of four months studying at Westminster
University in London.
The Centre’s Dutch branch is run by Arnold Persoon,
who operated as Nyenrode’s Director of Marketing
and Communications before joining the Study Group.
As he puts it: “The Holland International Study Centre
prepares international students for studying in the
Netherlands by offering English and academic programs
that allow students to meet the entry requirements
of leading Dutch Universities. As a launching partner,
Nyenrode has effectively become the central hub in the
internationalization activities of these institutions.”
In 2012, Holland ISC played host to over 40 students
from Oman and Thailand. Activities took place on the
campus in Breukelen, and in 2013 the Centre moved
to the Nyenrode New Business School premises in
Amsterdam. The Centre currently caters to 81 students
from 16 different countries, who will progress to partner
institutions after they will have successfully completed
the program in July 2015.
28
29
A LU MN I
30
30
Nyenrode Alumni VCV
Internationalization as a Key Feature for VCV
Housed on the Nyenrode estate, the Nyenrode Alumni Voortgezette Compagnie van Verre (NA VCV) has
always distinguished itself from other alumni associations. It is the largest and most closely-knit alumni
association in the Netherlands, and it is an independent association with its own statutes and finances.
Moreover, and in contrast with other associations, it was set up exclusively as a networking community
rather than an association focused on raising funds for the university via its alumni. Since NA VCV’s
inception, membership has grown steadily; in September 2014, the Association had as many as 5,757 alumni
operating in 92 countries all over the globe. Although their backgrounds are highly varied, all alumni have
one thing in common: their stories are exemplary.
simone redelé-daniëls, na vcv
Our alumni, Dutch nationals and internationals, operate in the Netherlands as
well as abroad. This is why all publications issued by NA VCV are bilingual, so
that we can serve our alumni across the world in the best possible way. To fund
the bilingual publication of our Alumni Magazine ‘Van Verre’, we have made
extra investments. Internationalization has long been one of NA VCV’s key focus
points; during our most recent Refreshment Day, attended by former European
Commissioner and Nyenrode President Ms. Neelie Kroes, we arranged for an
interpreter to make sure that our international members would not miss
a single thing. NA VCV has a number of special circles and groups whose members
convene on a regular basis to discuss various different issues and themes. In the
Netherlands, for example, we have a dedicated and active NA VCV Internationals
Circle that offers all expats the opportunity to get together and talk about
32
substantive topics. In addition, we have a large number of similar
circles operating all over the world through which Nyenrode alumni
can stay in touch with the university and each other. It goes without
saying that with the continued internationalization of Nyenrode
Business Universiteit, our own alumni association continues to grow,
too. For current Nyenrode students planning to go abroad on study
trips, for instance, we regularly organize special events so that they
can meet with alumni who are active in the country they plan to visit. If
requested, we also set up initial contacts. Conversely, for the benefit or
our alumni we regularly organize events called ‘homecomings’.
It is always a very special experience to see that alumni from all over the
world with a Nyenrode background that may date back to as far as 1946
are always prepared and willing to return to their Alma Mater. In this
way, we can keep our international NA VCV network actively involved,
strong and vibrant.
32
Management Team Goudhaantjes
Award 2014
14 NYENRODE
ALUMNI
OPERATING IN
INTERNATIONAL
BUSINESS
Each year, the Dutch
magazine ‘Management
Team’ (MT) publishes a
list naming 100 top
talents below the age
of 45 whose careers
have shot up like a
rocket. These talents
are awarded the title
Goudhaantjes or
goldcrests, also known
as the ‘king of the
birds’. According to the
magazine, these
people are true gems,
and they are knocking
at the doors of many
international
boardrooms all over
the world. MT’s list of
top talents includes no
fewer than fourteen
Nyenrode alumni.
Maartje Bouvy
Rituals
CFO
Fleur Dujardin
DeltaLloyd, Director
Marketing & Strategy
Hans van Geloven
Addax Petroleum Shell
Senior Vice President Finance
Lidewij de Haas
Arcadis, Director
Client Development
Eelco Hoekstra
Vopak
CEO
Jeroen Ekkel
Brunel
COO Europe
Mark Giesbers
Liberty Global
VP video products
Annemiek van Melick
SNS Bank
CFO
Steven van Nieuwenhuijzen
TUI CCO Benelux
Deputy CEO NL
Louise van Nispen
Sanoma, Domain
Director Women
Lena Olivier
LinkedIn
Business Leader NL
Joost Ravoo
NS Business
Director
Daniëlle Schuur
KPN
CCO Corporate Market
Marjolein Slappendel
ING
Global Credit Restructuring
turning your own company into a success
“After I had worked for the English branch of the Kenian
company for approximately six months, I decided to set up
my own business. This was when I realized that Europe was
a favorable place for doing business and that you can just
as easily become successful with your own firm. Still, what
I needed was a product. I then noticed that everybody at
my squash club kept complaining about their shoes, and
I concluded that the English apparently needed shoes for
playing squash that were better than the products on offer
at the time. I started researching how shoes are made and
subsequently developed a new type myself. It became very
popular, and the rest is history: today, as many as forty
A LU M N US
years later, our product range still contains exactly the
Frank van Wezel
international success
same shoe in exactly the same color. I believe we have so
far sold 20 million pairs of these shoes.”
Active in 85 Countries
“Later, we expanded our product range by manufacturing
tennis shoes, basketball shoes and other shoes. In 1988,
the company was listed on the London Stock Exchange.
Alumnus Frank van Wezel was a student at
With the funds we managed to raise, we were able to
Nyenrode from 1958-1960, when the university
venture abroad and internationalize the company. In 2001,
still carried the name ‘Nederlands Opleidings-
we decided to delist the company, because we felt that the
Instituut voor het Buitenland’ (Dutch training
listing had started to hamper growth. Hi-Tec has existed
institute for foreign enterprise NOIB). In 1974,
for forty years, and it has grown considerably. We currently
Frank van Wezel launched Hi-Tec, a company
operate in 85 countries and generate a total turnover of
manufacturing sports shoes. In his own words:
approximately 250 million US dollars.”
“At the time, I was the youngest of all the
students in my NOIB group, and this is why I
the foundations
was selected for a one-year scholarship funded
by Philips to study at the London School of
“I can honestly say that I owe everything to Nyenrode.
Economics. The only condition was that I had to
Nyenrode taught me how to operate in a group and it
spend my mornings as an apprentice working
showed me that you do not necessarily have to become a
for Philips. During my stay in London, I was
specialist in certain fields in order to become a successful
able to build an effective network, thanks to
entrepreneur. As long as you pick up enough about each
which I could follow the same strategy one year
of the many facets of entrepreneurship, you will be able to
later, when I moved to Paris to continue my
continue your own development right where it all happens:
education. After my military service days, spent
on your own company’s shop floor. Things will turn out all
with the Dutch Air Force, I worked in Kenia for
right. Nyenrode offers you the foundations you need to
a period of ten years, operating for a company
get started in business, such as learning other languages,
that produced artificial fertilizer. In 1974, I was
acquiring knowledge about laws and regulations and
transferred to England.”
collecting the tools you need to obtain and maintain your
position in society.”
34
returning the favour
“Because I owe so much to Nyenrode, I gladly return the
favor through my managerial work for the Nyenrode Fund,
Stichting Nyenrode and Nyenrode New Business School.”
A LU M N US
how did your international career develop
after your graduation from nyenrode business
universiteit?
Arjan Dijk
Vice President Marketing Google Inc
“One of the key reasons for me to opt for Nyenrode was
its highly international and entrepreneurial outlook. At
the time, in the context of the 1980s, very few academic
institutions demonstrated this outlook. My BBA degree
from Nyenrode proved to be an excellent foundation for
my later international career; it has taken me from working
in several European countries to working in Silicon Valley in
the USA, where my global role involves the management of
teams in more than 43 countries, thus impacting millions
of users across the world.”
in what way has nyenrode contributed to your
development?
“Nyenrode provided me with this wonderful foundation
that has made me very much aware of what it means
to work across countries and cultures. With increased
globalization, today’s world has clearly become much
‘smaller’ than it was 25 years ago, but the reality remains
that doing business in Japan is a completely different thing
from doing business in Brazil, for instance. To be effective,
one needs to adapt cross-culturally. I vividly remember
the cross-cultural (language) training course that has truly
helped me in becoming successful, especially in the early
LLEEAAD
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ARRD
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stages of my career.”
A LU M N I
the blue pins display
the number of alumni
in that particular country
Russian
Russian
Belgian
Belgian
Spanish
Spanish
Swedish
Swedish
1
50
Albania 1
Argentina 18
Aruba 5
Australia 40
Austria 13
Bahrain 1
Belgium 233
Bermuda 1
Bonaire, Saint Eustatius
and Saba 1
Bosnia and Herzegovina 1
Botswana 2
Bouvet Island 1
Brazil 15
Bulgaria 1
Cameroon 2
Canada 50
Chile 3
China 57
Colombia 3
Côte d’Ivoire 1
Cuba 1
Curaçao 27
Czech Republic 6
Denmark 8
Dominican Republic 1
Ecuador 2
Egypt 3
El Salvador 1
Estonia 5
Ethiopia 1
Finland 5
France 94
Georgia 1
Germany 164
Ghana 10
Gibraltar 1
Greece 5
Guatemala 1
Guinea-Bissau 1
Haiti 1
Hong Kong 17
Hungary 4
Iceland 1
India 45
Indonesia 28
Ireland 3
Israel 6
Italy 27
Japan 19
Jordan 1
36
Kazakhstan 1
Kenya 5
Korea, Republic of 2
Kuwait 1
Latvia 4
Luxembourg 7
Macedonia, the former
Yugoslav Republic of 1
Malaysia 7
Mali 1
Malta 2
Mexico 4
Moldova, Republic of 1
Monaco 9
Montenegro 1
Mozambique 2
Namibia 1
Netherlands 13152
New Zealand 13
Nicaragua 1
Nigeria 1
Norway 11
Oman 2
Paraguay 2
Peru 5
Philippines 7
Poland 9
Portugal 10
Romania 8
Russian Federation 12
Saudi Arabia 3
Serbia 2
Singapore 21
Sint Maarten 1
Slovenia 2
South Africa 56
Spain 77
Sri Lanka 2
Suriname 2
Sweden 17
Switzerland 96
Taiwan 12
Tanzania, United Republic of 2
Thailand 13
Turkey 3
Uganda 1
Ukraine 5
United Arab Emirates 6
United Kingdom 170
United States 360
Uruguay 2
360
4
1
1
1
2
1
1
1
1
1
527 1
3
2
2
5
15
2
18
3
18
2
ALUMNI LIVING ABROAD
12
5
17
11
1?
5
170
3
13152 8
233
1
7
94
2
10
4
9
164
1
5
6
1
96
8
40 2 4
27
1
9
1
1 12
1
5
2
2
19
2
3
57
6
1
3
1
1
1
3
6 2
45
17
1
12
13
7
1
1O
1
1
2
1
5
2
7
21
28
2
2
1
2
40
56
13
38
fifty
A LU M N US
Albert van Servellen
AFNU Board Member
“In October 2014, my class got together in Amsterdam to
celebrate our fiftieth annual reunion. Our 1964 graduating
class counted about 200 students, fifty of whom attended
our fiftieth reunion. Many of them had flown in from
overseas. During our meeting, we talked about the things
we learned at Nyenrode and - now a bit older and wiser
- reflected on what we felt were the most important
experiences of our stay in Breukelen. For those who had
stayed in Europe, campus life proved to have been most
About three years ago, a number of American
memorable and valuable. Living and studying together was
and Dutch alumni founded American Friends
a continuous, but extremely positive challenge. The ups
of Nyenrode University Inc (AFNU). Albert van
and downs of campus life taught students how to get along
Servellen - then already serving as Nyenrode
with people they would otherwise prefer to avoid.”
ambassador on the west coast - joined the
AFNU board and has been active on many
exchange program with the u.s.
fronts. Albert attended Nyenrode in 19641965 when the university was still known as
“For those who, like me, moved to America, it was
the Nederlands Opleidings-Instituut voor het
Nyenrode who gave us the life-changing opportunity to
Buitenland, or NOIB.
continue our studies in the US. Along with 14-15 others,
I participated in the Nyenrode - University of Oregon
“At the time, Nyenrode was an intensive two-
Exchange Program which allowed me to earn my Bachelor’s
year business program. The class of 1964 also
degree in business administration within one year. After
included a group of graduates from technical
doing my military service in the Netherlands, I returned
colleges doing a one-year Commercial/
to Oregon and earned my MBA degree. And then decided
Technical study and a group of American
to stay in the U.S. My generation of Nyenrodians were
and other international students enrolled
very fortunate to benefit from Nyenrode’s pioneering role
in an English-language business program.
in business education in Europe and Nyenrode’s strong
Altogether, a very diverse and talented group.”
encouragement to make the move to America. That’s
why I enjoy being involved with AFNU through which we
very much like to assist today’s generation of students
to experience the broadest academic experience, in the
Netherlands and elsewhere”.
38
how did your international career
develop after your graduation from
nyenrode business universiteit?
“There is no doubt in my mind: without my MBA,
I would not have been appointed to the position
I currently hold with a global ESG research firm.
Even though the MBA program that I followed
was a general one covering hard business skills,
considerable attention was paid throughout the
program to the development of what is known
as ‘soft skills’ such as leadership skills, team
building skills, communication skills and cultural
awareness. Subjects like Business Ethics have
been instrumental in my later career, even though
I was not aware of their importance at the time.
My program demonstrated a highly effective
balance between classical academic discipline
and interpersonal skills development with an
international flavor.”
A LU M N A
Nynke Doorenbos MBA
Global Director, HR,
Legal and Operations Sustainalytics
in what way has nyenrode contributed
to your development?
“During my MBA studies, I experienced the power
of stepping out of your comfort zone to a place
where true further growth lies. I discovered that
I was capable of so much more if I just dug in,
focused and did the work. I have learned that this
applies to everything in life. Nyenrode really put
us to the test, but it also created a dedicated
environment and guided team dynamics. This
was done in such a way that you were enabled to
succeed. I studied hard to obtain my degree, and
this has boosted my confidence levels; and as we all
know, a mind once stretched will never return to its
original form. These days, I am on a constant search
for new challenges, be it through participating in car
rallies through Africa or Central Asia, climbing Mt.
Kilimanjaro or accepting the global leadership role
that was offered to me only five months after I had
started working for my current firm, Sustainalytics.
All of my experiences have been great experiences,
which prior to my Nyenrode days, I would not have
LLEEA
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DEERRSSH
H II P,
P,
EENNTTRREEPPRREENNEEUURRSSHHI IP,P,
SSTTEE W
WA
A RR D
D SS H
H II PP
thought possible.”
how did your (international) career
develop after your graduation from
nyenrode business universiteit?
“Nyenrode Business Universiiteit has influenced
my career tremendously, thanks to the exposure
that the MSc program gave me to Nyenrode’s
international network of alumni. This network
A LU M N US
Arthur Gopak MSc,
Editor in Chief
Founder AlphaGamma
consists of very well-known managers and
executives in business industries and politics
worldwide, and this definitely helps with gathering
new insights about any field in which you decide
to operate. Since I am interested in the financial
markets and investments, being introduced to
Nyenrode’s international network allowed me
to acquire practical knowledge about the many
different aspects of various finance roles and the
Arthur Gopak graduated from the Nyenrode
specifics of the financial sector, not only in Europe
Master of Science in Management program
but also beyond its borders.”
in 2014 and went on to found www.
alphagamma.eu, a portal for Entrepreneurship
and Finance. TV Business Expert Mascha
in what way has nyenrode contributed to
your development?
Wright hailed Arthur as one of the most
promising entrepreneurs to watch in 2015.
“During my stay at Nyenrode, I received all the
personal attention and assistance I needed with
respect to choosing the right career path, selecting
my industry of interest, learning how to prepare my
resume and learning how to ace an interview. If I
was interested in a particular company, I could learn
about its corporate culture by directly approaching
an alumnus, and I practically always got a helping
response.
On an international level, Nyenrode supported
me in numerous case competitions and business
conferences, which broadened my horizons
concerning the latest economic and business
developments within the European Union, the
Americas and Asia. At the same time, I was
given the opportunity to connect with business
practitioners and influencers in the financial world.” 40
Remarkable Alumni
The constantly expanding network of
Nyenrode alumni has come to include
a wide range of remarkable individuals
with strong international expertise
and experience, some of whom are
mentioned below.
Fred Gehring former CEO of Tommy Hilfiger
A LU M N A
Gintare Galvanauskaite MBA
Trade and Investment Officer for the
Bangladesh Trade Mission
Robert Polet former CEO of Gucci Group
Wim Kok former Prime Minister of the Netherlands
Jan Kees de Jager
former Finance Minister of the Netherlands,
CFO KPN
why did you choose to study at nyenrode?
Dinesh Gunawardena
“When searching for my new Alma Mater, I had three
Cabinet Minister of Sri Lanka
objectives: I wanted a business-oriented university with
a strong alumni network and small class sizes. A small
Cora van Nieuwenhuizen
university from the Netherlands, Nyenrode, ticked all three.
Member of the European Parliament
I was enchanted about the campus and what the
university stood for: ‘for business, by business’, a focus
Antony Burgmans
on personal development, strong ties with the business
former CEO Unilever and founder of the Marine
community through the alumni network and the professors.
Stewardship Council (MSC)
Seeing how much I changed during the year at Nyenrode,
I am very happy with my decision to come here.”
Kees de Kluyver
Dean of Lundquist College of Business in what way has nyenrode contributed to your
development?
(University of Oregon)
Jos Nijhuis
“Without Nyenrode, I wouldn’t be where I am today and
President and CEO Amsterdam Schiphol Airport
I will never forget that. Firstly, Nyenrode helped me understand who I am and what I want from life. Secondly, I was
Hein Verbruggen
exposed to great people from all around the world, many
Honorary Member International Olympic
of whom have remained my good friends. I received all the
Committee
tools I needed to achieve anything in life. It is now up to
me to use them.”
REMARKABLE ALUMNI
42
REMARKABLE ALUMNI
A LU M N I
Nyenrode Alumni VCV
NYENRODE
INTERNATIONAL
2015
44
I N T ER NAT IONA L
OU T R E ACH
Nyenrode’s strategy rationale involves engaging our students in doing business in a
complex and highly interconnected global environment. This has been ingrained in our
DNA as of the university’s inception in 1946. It means that we prepare our students for
responding to challenges in the global business environment on the basis of our threepillar concept: Leadership, Entrepreneurship and Stewardship. In close cooperation with
our institutional partners in Asia, Africa, the United States and Europe, we are able to
offer our students a unique educational experience. Our partners include the University
of Oregon – Lundquist College of Business (USA), the University of Stellenbosch Business
School (South Africa), S.P. Jain Institute of Management and Research (India), Renmin
University (China) and the University of Cambridge Judge Business School (UK). Nyenrode
is particularly focused on targeting emerging markets, as these countries are expected
make important contributions to future global economic growth. Together with our
international partners and a number of (non-profit) organizations operating in their
countries, Nyenrode Business Universiteit is developing – or has already designed –
a varied number of inspirational modules, programs and educational visits.
44
Christo Nel
Program Director International
and Executive MBA
Internationalization for
optimal impact
and entrepreneurship in another country if they can do
the same in the Netherlands. This has led us to design
the program in such a way that our students become
Christo Nel is the Program Director of Nyenrode’s
submerged in a truly different culture and are confronted
International and Executive MBA programs. Being from
with the differences of those nations that they visit.”
South Africa and looking back on a wealth of experience in
operating in an international context, Christo emphasizes
how much internationalization contributes to the personal
Deepening international
experience
development of students. His words are presented below.
“These days, there is definitively a trend showing the
“We are working hard on the internationalization of
internationalization of studies, especially in business
Nyenrode. We have established a strong relationship
education programs and more specifically in the MBA
with Renmin University in China, and recently a concrete
market. Most students want to have experience outside
partnership was established with S.P. Jain in Mumbai,
of their country. They see that it serves them much better
India. January 2015, is set for the introduction of the
as soon as they get back to their country. There is also a
first group of students holding a postgraduate certificate
significant number of students that want to work in the
in management that they obtained in India. With this
Netherlands or elsewhere in Europe.”
certificate, which we acknowledge, they join Nyenrode’s
Submerging in a truly different culture
full-time International MBA program. In this way, these
students can continue their studies at Nyenrode and
obtain their degree in an international context.
We also closely cooperate with the South African
“In business education, international experience and
Stellenbosch University, where we take our part-time
exposure are of critical importance. For example, until
and full-time MBA students. Recently, we started to take
recently most international trips organized by business
modular MBA participants there as well. Together with
schools were optional. Business degree programs tended
Stellenbosch, we redesigned the program they offer to
to send people to another country just to let them follow
Nyenrode students. The South African contexts are now
some courses there. Today, that is no longer enough.
used much more effectively in the MBA framework, which
What is demanded now is immersion in the culture
deepens the international experience of the students
and the context of the foreign country concerned. At
involved.
Nyenrode, international trips are an integrated part of
In cooperation with Nuffic Neso we are visiting – amongst
the MBA curriculum. We want to make sure that these
others - Korea, Japan, Mexico, Brazil, Russia and Indonesia
trips create optimal impact with our students. For that
with the aim to get the Nyenrode brand more firmly
reason, we have adapted the Nyenrode Executive MBA
established and to work on partnerships with universities
program and replaced what used to be an American tour
and agents. We constantly strive for optimal international
by a trip to China. The economic and social differences
diversity in our International MBA program to create the
between the Netherlands and the United States were not
best learning environment for our students.”
prominent enough to create the envisioned impact. It does
not help our students to follow subjects such as finance
N EW BOA R D
PROGR A M
International Module in Cambridge
With intervals of eighteen months, the NBP’s international
module is held at Judge Business School in Cambridge, UK.
The New Board Program (NBP) is Nyenrode’s top
Topics addressed in this module include the challenges
advanced corporate governance program. It inspires and
associated with different governance models, operating
challenges executives and non-executives to become
in international boards and international boardroom
well-informed, professional, responsible and effective
dynamics. Contributions are made by a number of widely
board members in an ever more demanding environment.
acclaimed speakers from Cambridge. The module also
The NBP focuses on boardroom effectiveness in relation
features a number of internationally operating managers
to the success or failure of a company or an organization.
from the Netherlands, among whom Ben Verwaayen and
Boardroom effectiveness is not only about strategy
Jacqueline Tammenoms. Operating as the CEO of an
and monitoring performance and risks, but also about
international company and a Supervisory Director working
boardroom dynamics and boardroom competencies.
for various well-known international companies (Tesco,
Since its start in 2005, more than 120 executives and
Fiat and Vivendi), respectively, these two professionals
non-executives have successfully completed the NBP.
represent their own lines of industry and share their
Participants come from listed (internationally-operating)
insightful ideas with course participants. The module
businesses as well as non-listed (not-for-profit)
ends with guest performances by remarkable professors,
organizations, and most of them are executive board
for example Prof. Ian Robertson, author of ‘The Winner
members. About 75% of the participants also hold one or
Effect’, and Stewart Wallis, co-founder of the UK-based
more non-executive positions.
New Economic Foundation.
46
Collaboration
with Renmin University of China
On March 25, 2014, Nyenrode and Renmin University in Beijing signed a Memorandum of Agreement to intensify
collaboration between the two universities. Renmin University ranks among China’s top three universities. During
the visit to Beijing, Nyenrode’s Associate Dean of Degree Programs Prof. Désirée van Gorp was accompanied by
Dr. Wim Kok, the former Prime Minister of the Netherlands and Nyenrode alumnus. Professor Van Gorp was also
appointed as Visiting Professor at Renmin University of China. Nyenrode and Renmin University intend to develop
exchange programs for MBA and MSc students and alumni from both countries. To underscore the importance of
such programs, Nyenrode Executive and International MBA students plan to visit Renmin Business School in June
2015 for a two-week global immersion program. The new MBA module will provide students with a comprehensive
overview of one of the world’s largest and fastest growing economies, and it will help them understand the massive
changes currently witnessed in global economic systems and relationships.
48
Nyenrode Business Universiteit and Renmin
University of China sign the memorandum
of agreement to intensify collaboration.
collaboration with shrca
On September 9, 2014, Nyenrode Business Universiteit and the Shanghai Human
Resources Consulting Association (SHRCA) from China signed a Memorandum of
Understanding pledging to start a new academic collaboration project. SHRCA
is a non-profit organization established by human resource services-related
enterprises and institutions operating in Shanghai. The organization is a leading
player in supporting Shanghai’s talent development and its internationalization
strategy. As part of this collaboration, SHRCA and Nyenrode will develop a tailormade Executive MBA program for executives in China. Among other things, SHRCA
will assist Nyenrode in recruiting MBA students from China, it will provide support
for study visits to China, and it will support Nyenrode MBA graduates who are
interested in working in China. In addition, SHRCA appointed Prof. Dr. Désirée van
Gorp, Nyenrode’s Professor of International Business Strategy, as its advisor and
offshoring expert.
international mba immersion module
Studying together with an internationally diverse group of classmates and
instructors is an important part of the Nyenrode MBA program. It enables students
to increase their global awareness by looking at the demands and opportunities
presented by various different regions that are economically relevant.
chinese immersion module
Every year, students enrolled in the International MBA program embark on a
journey to Asia. Their primary goal is to experience and become acquainted
with the dynamics of business activities in different continents in relation to the
Western world. In 2014, 24 students visited China. The China module included a
journey to Shanghai and visits to multinational companies as well as state-owned
and private Chinese companies. The business trip was kicked off by visiting ING
Bank’s offices in one of the skyscrapers in the Pudong area. During the visit,
Nyenrode alumni Piter De Jong LL.M., Managing Director and Branch Manager at
ING Bank Shanghai, Ms. Dan ZHU, Board Member of the European Union Chamber
of Commerce in China, Prof. Mark Greeven LL.M., and the IMBA students talked
about numerous Shanghai-related business subjects.
50
I M M ER SION MODU L E
SOU T H A F R IC A
The primary goal of the trip to South Africa was to
favorable areas in South Africa. This was a once-in-a-
become acquainted with the culture and social dynamics
lifetime experience which allowed the students to have
of the country itself and the entire African continent
an open discussion with courageous local entrepreneurs
in order to create a better understanding of business
aiming for a brighter future. It also offered them a
contexts, opportunities and interaction with other
chance to exchange ideas and realize that despite the
emerging markets as well as with the Western world. The
many differences in contexts and conditions, young
students visited international companies and mingled
entrepreneurs in emerging countries and the Western
with local entrepreneurs in Khayelitsha, a township
world share many similarities and hold the same visions.
located in the City of Cape Town and one of the less
52
Stellenbosch Module:
"Learn to cross cultural bridges through
understanding and by doing business together" - Sander van Loosbroek
52
NNBS
Chinese Immersion Study Trip
From November 22 to 30, 2014, 28 NNBS students
Investment Group, SHRCA, Randstad, Normstar and the
in the foundation year went on a one-week study
Dutch consulate in Shanghai. In addition, they attended
trip to Shanghai. The group was led by Associate
a presentation held by a Dutch expat (corporate lawyer)
Professor Jianhong Zhang from Nyenrode’s Center for
who has been living in Shanghai for the past eight years.
Entrepreneurship and Stewardship together with two
The students spent one day at the East China Normal
other NNBS lecturers, Sebastiaan van Lunteren and
University (ranked number 17 in the list of China’s top
Mark Fonseca Rendeiro. The aim of the trip was to
universities) where they followed a lecture on the Chinese
give students direct exposure to Shanghai’s culture
economy and, in pairs, had lunch with Chinese students
and business environment as well as a taste of China
in the university restaurant. Afterwards, they engaged
in general. Students were stimulated to broaden their
in various exchange activities such as presentations,
horizons and increase their cultural awareness through
discussions and games, together with the first-year
interaction with students and business people operating
students from the university’s Business School. Besides
in Shanghai. The students visited a number of companies
appreciating the learning activities, the students greatly
and organizations, such as Paques, the New Huadu
enjoyed the sightseeing spots and the Chinese food.
NNBS
India Immersion Study Trip
and India ROUND TABLE
54
NNBS India Immersion Study Trip and
India ROUND TABLE Since its foundation in
2006, the Nyenrode New Business School
in Amsterdam (NNBS) has run a special
education project as part of its curriculum
that is aimed at educating underprivileged
children in India and building a goodquality school infrastructure.
Together with ROUND TABLE India, NNBS supports a
project entitled ‘Freedom Through Education’ (FTE). Within
the framework of this project, ROUND TABLE India has so
far built 1,800 new schools and 6,000 extra classrooms, as
a result of which more than five million underprivileged
children can now have an education and face a brighter
future. As part of NNBS’s Project Management course,
students design, plan and host a special fundraising event
to collect money for the Indian FTE project so that new
schools can be built or existing ones expanded. The project
also includes a one-week study trip to India; the most recent
one was organized in November 2014, when 94 students
visited a number of leading universities and followed
classes on business issues, demographic and economic
developments as well as business opportunities to be found
in India. In addition, the students paid visits to a number of
FTE schools in the region.
56
I N T ER NAT IONA L
N E T WOR K
For Nyenrode, having an international focus and strongly developed international
networks is a sine qua non: it is a condition for being relevant to all parties involved with
the university, be they stakeholders, students, faculty, educational partners or client
organizations. Only a business school with a strong international outlook can attract
talented and internationally minded people. In today’s globalizing world, students and
business professionals need to be well prepared to become effective members of that
global community. Nyenrode’s faculty is ideally equipped for doing just that. Many
projects are run in close collaboration with the university’s international networks, be it
in the form of stimulation and exchange projects, guest lectures and honorary doctorates,
the publication of books and dissertations or dedicated study visits.
BANGLADESH
Trade & Investment Project
The Embassy of the Kingdom of the Netherlands in
Dhaka has partnered with Nyenrode in order to stimulate
economic relations between the Netherlands and
Bangladesh. The Nyenrode part of the project is run by
Prof. Désirée van Gorp and her team. With a focus on
agri-business, water, logistics and ICT sectors, the years
2013 and 2014 were eventful years for the Bangladesh
Trade & Investment Project. As Ambassador to the
Netherlands in Bangladesh Gerben de Jong explains:
“This project is a seamless fit with the Nyenrode motto
‘for business, by business’. If you want to strengthen the
private sector in a country like Bangladesh, then you need
to consult the private sector itself on how to do it”.
56
NYENRODE
INTERNATIONAL
2015
The project started with the launch of the Netherlands
Bangladesh Business Platform, which provides access
to economic information and serves as an instrument
to boost trade. Four sector studies on agri-business,
water, logistics and ICT were published and presented
during sector meetings at Nyenrode which were
aimed at informing the Dutch business community on
the economic, political and social developments in
Bangladesh. In the past two years and in cooperation
with the Embassy, Nyenrode has organized three
trade missions to Dhaka and two trade missions to
the Netherlands with the aim to explore business
opportunities in the focus industries. Since the start of
the partnership in 2012, ten Dutch companies have set up
businesses or invested in Bangladesh with direct support
or advice from Nyenrode and the Netherlands Embassy.
58
58
CEO Tata Consultancy Services
receives honorary doctorate
Remarkable honorary doctors
Dr. Abdul Kalam Former President of India (2002-2007)
At the opening of its Academic
Year 2013-2014, Nyenrode Business
Universiteit granted an honorary
Bill Gates Founder and former CEO of Microsoft
doctorate to Mr. Natarajan
Chandrasekaran (Chandra), CEO and
Managing Director of Tata Consultancy
Services. The university conferred
Nelson Mandela Former President of the Republic of South Africa
(1994-1997)
the title of Doctor Honoris Causa to
Chandra for his significant contributions
Michael Porter Professor at Harvard Business School
towards business and society with a
relentless focus on delivering value to
global businesses, stakeholders and
local communities around the world.
Philip Kotler
Professor of International Marketing, Northwestern
University in Evanston/Chicago
In his response, Mr. Chandrasekaran
used the following words: “This is a
great privilege for me to have this honor
conferred on me by a university that has
Sri Sri Ravi Shankar
One of the world’s most influential spiritual leaders and
founder of the International Association of Human Values
a proud heritage of having produced
some of this country’s finest business
leaders. At Tata Consultancy Services, it
Joop van den Ende
Co-founder of international television production
company Endemol
has always been a priority for us to focus
on the twin path to achieve industryleading business excellence and working
Albert Heijn
Founder and Former Chairman of the Board of Ahold
sustainably in the communities where
we operate.”
60
Arie Buijs
International
Contacts South Africa
60
Prof. Dr. Arie Buijs, emeritus professor at the Nyenrode Center of Finance, is actively involved in an impressive
number of international activities. He spent two three-month rounds of teaching as a visiting professor to
San José State University in California, he went on lecture tours of China as many as three times, he visited Finland
to teach Food and Finance MBA students, and he gave courses in London and Paris. Still, South Africa remains his
most important contact and host country.
Invited by Prof. Johan Bosch, Arie spent the spring
Africa on similar missions for shorter or longer duration.
period of 1994 as a visiting professor to the University
In due course, this special partnership was expanded
of Port Elizabeth, where he stayed for a period of four
to include the University of Stellenbosch and Rhodes
months. This marked the start of a special relationship
University in Grahamstown. Today, Nyenrode is involved
that continues to flourish today. In 1995, Arie was
in a strong partnership program with the Business School
officially appointed full professor with this university.
of Stellenbosch, where over the past few years many
After his return to the Netherlands, a few years later,
EMBA and IMBA students have spent one or two weeks
the appointment was changed into a permanent visiting
following classes. Conversely, groups of students from
professorship at Nelson Mandela Metropolitan University.
Stellenbosch regularly join the Nyenrode programs for
This cooperation has enabled a number of South African
a number of weeks. Our mutual ties and the continued
guest professors to come to Nyenrode on various
collaboration with South Africa offer the Nyenrode
occasions to conduct research and offer classes, and it
community a positive future outlook with many promising
has enabled a number of Nyenrode faculty to visit South
opportunities.
62
Nyenrode Europe
China Institute
The Nyenrode Europe China Institute (NECI) was established in 2008 to provide support and assistance to
internationally operating companies. It aims to help these firms create or re-energize their business strategy
in China and share up-to-date information concerning the latest Chinese investment trends, their (expected)
consequences in Europe and their general impact on the West.
The NECI serves as one of the leading Dutch institutes in
the field of EU-China economic and business relations.
The NECI has taken the lead in creating a knowledgesharing platform and network via the ‘Thought Leadership
Events’, which consist of seminars and round-table
meetings led by business leaders and representatives
from academia. The NECI has also developed a number
of China immersion programs for the Nyenrode degree
programs to enable students to gain an understanding of
the way in which China operates as an emerging market
and an important global market player. Furthermore,
several programs have been developed for the benefit
of executive education, including training programs
for groups of (senior) managers from China and the
Intercultural Leadership program for professionals from
Asia who work in the Netherlands.
62
Nyenrode Europe
India Institute
NYENRODE
INTERNATIONAL
2015
The Nyenrode Europe India Institute was officially launched by Frank Heemskerk LL.M., former Dutch
Minister for Foreign Trade. The event took place during the Netherlands India Business Meet 2008, in the
presence of Indian Home Minister Mr. P. Chidambaram. Through its three pillars – Education, Research
and Public Opinion Leadership – and with the committed support it receives from leading Indian and Dutch
organizations, the Nyenrode Europe India Institute aims to connect Nyenrode with India by embedding
India-related activities in relevant educational programs offered by the university. To foster and enhance ties
with India, the Nyenrode Europe India Institute has formed partnerships with Indian and European institutes
and organizations of high repute. The Nyenrode Europe India Institute has formed a Voluntary Board that
meets at Nyenrode four times a year. The Board consists of senior executives from large businesses based
in India and the Netherlands who run business operations in each other’s countries. Organizations that
are represented on the Board include Tata Consultancy Services, ABN AMRO, Tata Steel Europe and the
Netherlands-India Chamber of Commerce and Trade.
Private Label Manufacturers Association
In cooperation with Nyenrode
Business Universiteit, the Private
Label Manufacturers Association
(PLMA) has developed an Executive
Education program.
The PLMA is a non-profit organization founded in 1979
and retailers. Classes combine interactive teaching
with the aim to promote private labels. The program is
techniques with traditional lectures and case studies.
devoted entirely to private label considerations. The
PLMA’s Executive Education program was first organized
curriculum includes what executives need to know
in 2001. Since then, almost 1,000 private label retailers
about these labels: private label strategy, manufacturer-
and manufacturers have completed the courses. Classes
retailer relations, supply chain management, new
are offered all over the world: in the Netherlands (in
product development, scenario planning, innovation
conjunction with Nyenrode Business Universiteit), in
management, promotion and trends around the world.
Philadelphia, USA, (with St. Joseph’s University) and in
The curriculum is designed for both manufacturers
Shanghai, China (together with Jiao Tong University).
BECOMING A WARRIOR
FOR THE HUMAN SPIRIT
Guest speaker Margaret Wheatley on leadership in 2014
American organizational expert Margaret Wheatley was a guest at Nyenrode in the
week from March 24 to 28, 2014. In a series of meetings with students, staff and
alumni, Wheatley discussed leadership in the year 2014. During these meetings,
Wheatley shared insights listed in her most recent book entitled So Far from Home.
This book describes how we can do our good works with dedication, energy,
discipline and joy, namely by consciously choosing a new role for ourselves: that
of warriors for the human spirit. Wheatley is a leading consultant and well known
within a wide spectrum of organizations, ranging from major corporations to
ministries and even monasteries.
64
Eastern &
Western
strategies
by Prof. Dr. Bob de Wit
Tuesday July 1, 2014 marked the official presentation of the latest
edition of Strategy: Content, Process, Context, written by Nyenrode
Professor of Strategic Leadership Bob de Wit. Today, this excellent
publication has become the world’s number three best-selling book
on strategy: more than 300 universities in 60 different countries
use it. What is new, however, is that the author shows how Eastern
strategy concepts can make important contributions to strategic
thinking and decision making. Here, we see a difference with most
traditional business literature, which tends to place a main focus on
Western knowledge. In Strategy: Content, Process, Context, Bob de
Wit demonstrates that in order to obtain a true understanding of
businesses and of what it takes to be successful, we need to transcend
the boundaries set by our own perspectives, be they Western
or Eastern. Only then can we determine our own strengths and
weaknesses and can true synthesis become a fact: we will then have
achieved ‘the best of both worlds’. In his book, de Wit demonstrates
that the rational Western approach to strategic thinking is mainly
inspired by Descartes, while the more holistic principles followed
in the East stem from the ideas developed by Confucius. Although
upon first glance, both perspectives would seem to be opposites and
suitable only for different parts of the world, each of them can add
precious value to the other. With their individual characteristics and
their own specific appeals to logic and intuition, both approaches
may offer valuable contributions to strategic thinking and decisionmaking. This is precisely why the book refuses to see them as
opposites but rather discusses them as two sides of the same coin.
The fifth edition of Strategy: Content, Process, Context was launched
and discussed during a seminar held at Nyenrode and entitled ‘Strategy
5.0. Enlightened learning for the shifting global reality’. In addition,
contributions were made by Jiazhong Wang from Standard Tael, Fred van
Beuningen from Rotterdam Partners and Dr. Debashish Bhattacharjee
from Tata Steel, who spoke about their professional experience with various
strategic concepts from the East and West. The seminar was chaired by
Dr. Jeroen van der Velden, Director of the Nyenrode Strategy Center.
The Portland
Experience
USA Module:
“A deep dive into
the American way
of doing business and a great lesson
in venture capital funding
considerations”
- Sander van Loosbroek
66
66
Executive MBA students travelled to the United States to spend a
week at Lundquist College of Business, situated on the University of
Oregon’s Eugene campus, for a number of case studies, site visits
and cross-cultural exploration. The Eugene week introduced students
to the fundamentals of entrepreneurship, a critical way of thinking
that supports the identification of opportunities and matches these
against resources. The consecutive Portland week built on the Eugene
experience by pairing students with companies to enable them to
apply their newly acquired knowledge and to help them evaluate a
strategic business opportunity. This second week gave students a
chance to better understand complex business issues, make intensive
research and analysis efforts and formulate specific, action-oriented
recommendations.
NYENRODE
INTERNATIONAL
2015
The Silicon Valley
Experience
An integral part of Nyenrode Business Universiteit’s
Modular Executive MBA Business & IT program is a tenday international study trip where participants have the
opportunity to learn how to apply their Business and IT skills
in foreign cultures. In June 2014, the destination of this
international study trip was Silicon Valley in the USA. The
visit was hosted by the University of San Francisco (USF),
who facilitated a Silicon Valley immersion program entitled
sharing and cooperation. The second visit was to Obscura Digital.
‘Innovation and Entrepreneurship’. Students Maries Struyvé,
This company is a world leader in projection technology. Next,
Önder Gebizlioglu, Jeroen van Gassel and Hari Soewiknjo
we attended a presentation by Sergio Gonzales, the Innovations
about the Silicon Valley trip: “During the official Modular
Director of eBay. It was an extremely interesting presentation
Executive MBA study trip, our group had the chance to work
that focused on how to foster innovation in a company. Finally,
with many USF faculty members who are also successful
we were offered a guided tour at Google, where we gained an
executives in the Silicon Valley area. We started the company
excellent impression of the Google atmosphere, including its
visits at ‘The Impact Hub’, an open office space where young
many colorful terraces, the famous Google buses, free bicycles,
social entrepreneurs work in an environment that stimulates
free food and staff drinks on the Google campus.”
WEST
MEETS
EAST
The ‘Commissie der Buitenlandsche Zaken’ (‘Committee of
Foreign Affairs’) is part of Nyenrode Business Universiteit’s
student association. This committee is responsible for
organizing an annual international business trip for
students. The primary goal of this trip is to get in touch with,
learn from and give support to companies that are situated
in the host countries. The central theme of the business trip
has been set as ‘West meets East’. Considering the intense
development of many Asian countries and the abundance
of trade between Asia and the West, the trip is an excellent
opportunity for students to experience cultural differences
and to learn about commerce between these countries and
countries in the West. Based on Nyenrode’s core values
of Leadership, Entrepreneurship and Stewardship, the
trip includes several visits to multinational and national
companies in Hong Kong and Hanoi, and it includes a gettogether with Nyenrode alumni working in these areas.
68
THE FUTURE OF
L ATIN AMERIC A
On September 27, 2014, 50 students from the part-time
As Luciano Sardilli, alumnus from the 2007 International
MSc in Management Program travelled to Sao Paulo
MBA program reported: “During the official dinner,
to follow a one-week academic course. They visited
we talked at length about the differences between the
a number of companies and attended lectures at the
Brazilian and Dutch economies, their politics and my own
Brazilian Institute of Education and Research Insper.
ideas about the future of Latin America. Even though
A main focus lay on trends in the Brazilian economy, the
my graduation was some years ago, the bond that I feel
role of the state in the economy and on the opportunities
with Nyenrode and my fellow students has remained
and threats that the country is currently facing and will
very strong, no matter where we are in the world.” The
be facing in the future. The trip was launched during an
study visit ended with a farewell dinner held at Insper
official dinner with Nyenrode alumni residing in Brazil.
University.
view
with
layar
69
“…T H E BON D T H A T I F E E L
W I T H N Y E N RODE A N D M Y F E L LOW S T U DE N T S
H A S R E M A I N E D V E R Y S T RONG,
NO M A T T E R W H E R E W E A R E I N T H E WOR L D.”
LUCI A NO SA R DIL L I
LLEEAAD
DEERRSSH
HIIP,
P,
I P,
SSTTEEW
WA
ARRD
DSSH
HII PP
70
DUTCH
ACCOUNT ING
PROFESSIONAL S
A ND R EGUL ATOR S
“We took a trip to Loyens and Loeff (L&L), a tax
consulting firm that deals with domestic and
international tax issues. Nyenrode student Arco
Bobeldijk, a tax partner at L&L, as well as Vincent van der
The University of Oregon (UO) College of Business and
Lans, a senior tax manager with a specialization in US and
Nyenrode Business Universiteit have long maintained a
NL tax differences, gave a presentation. They discussed
fruitful exchange program, and many UO students have
the issues of major companies (e.g. Starbucks, IKEA
found their way to Nyenrode. The primary objective
and Amazon) and their desire to avoid unnecessary tax
of this exchange is to provide Masters of Accounting
liability as well as the various benefits and complexities
(MAC) students from the University of Oregon with the
that come with using a country like the Netherlands to
opportunity to interact directly with executives from
establish an overarching holding company. Back at the
foreign corporations, audit firms, tax firms, multinational
Nyenrode campus, we attended a presentation held by
companies and securities regulators. Through Nyenrode
Nyenrode alumnus Erik Uitenbogaart CPA, who works
Universiteit, the students are introduced to corporate
at LyondellBasell (LB). His lecture focused on the tax
executives who have been involved in significant
differences between the US and the Netherlands and the
international trading. During the exchange, students are
drivers of tax planning. The knowledge we took away was
exposed to international Student Alec Bierly, MAC ’14,
extremely valuable, and it was wonderful to see some
about the visit:
real-life examples of what we had been learning in class.”
Capgemini Paris
Corporate University
From November 12 to 14, 2014, 22
participants from the Executive MBA program
2014-2015 (EMBA12), together with instructor
Prof. Dr. Désirée van Gorp (Professor
International Business Strategy), paid a visit
to Capgemini Corporate University ‘Les
Fontaines’ in Chantilly, Paris, for two days
of stimulating talks and discussion. With its
module Information & Innovation, Nyenrode
aims to prepare students for jobs that do
not exist yet but which undoubtedly will; in
other words, we help these students create
a competitive advantage for themselves in
today’s information age. Nyenrode believes
this is important in a world where talent has
to compete on a global scale and in which
it is key for businesses to have access to
a pool of talented individuals who know
how to respond to future challenges. The
module was concluded with a dragons’ den
style round of presentations delivered by
the EMBA12 participants, who pitched their
ideas about ways in which new technology
can provide a competitive advantage for the
companies they work for. These dynamic and
inspirational discussions, which took place
in Les Fontaines’ contemporary, purposebuilt work spaces, were interspersed with
classic French cuisine and relaxation in
the Rothschild Château, set in the heart of
a 130-acre woodland park.
72
72
NYENRODE
INTERNATIONAL
2015
AC A DEM IC
COM M U N I T Y
For Nyenrode, cooperation with universities in other countries is of key importance.
It allows faculty members to exchange ideas and learn from each other’s education
methods and approaches to student guidance and counselling. In addition, it offers
promising opportunities in terms of research collaboration and the development of crosscultural knowledge. The latter is particularly important for those who wish to build an
international career. Nyenrode regularly welcomes visiting professors, and a number of
Nyenrode faculty travel the world to teach students from foreign universities, as a result
of which new and special relationships are built.
74
74
Bangladesh NUFFIC:
Dedication to Stewardship
Center for Entrepreneurship and Stewardship (CES).
Several faculty staff members of the Nyenrode CES
conduct research activities with a focus on sustainable
development, inclusive business and responsible supply
chain management.
Corporate Social Responsibility (CSR) and Social
Entrepreneurship are not new to Bangladesh. Triggered
by regular accidents and incidents in the country,
PARTNERS
discussions have been on-going for years between the
Bangladesh government, entrepreneurs, workers, civil
society organizations and the international community
in order to ensure decent working conditions and to
prevent or reduce industrial pollution. To address the
‘niche’ of employer convictions about the importance of
CSR, NUFFIC has launched its NUFFIC NICHE 199 project.
This project aims to strengthen the Bangladesh Garment
Manufacturers and Exporters Association (BGMEA)
University of Fashion and Technology (BUFT) as an
academic institute. BUFT was established by the BGMEA
as a private university in 1990, and it has close links with
the employers in the Ready Made Garment (RMG) sector.
The NUFFIC NICHE 199 project aims to bring CSR to a
new level through the establishment of a comprehensive
high-quality CSR education and outreach program within
BUFT, to be sustained by a strong BUFT organization that
practices the CSR it preaches in terms of safety, working
conditions and equal opportunities for men and women.
The project closely fits the research agenda of Nyenrode’s
BGMEA University of Fashion and Technology,
Dhaka - Bangladesh
Mott MacDonald,
Dhaka – Bangladesh
MDF Training & Consultancy,
Ede, the Netherlands & Colombo, Sri Lanka
MVO Nederland,
Utrecht – the Netherlands
NUFFIC,
Den Haag – the Netherlands
Faculty members:
Dr. Ir. Andre Nijhof
Dr. Tineke Lambooy LL.M.
Michiel Brandt LL.M.
My Experience
at Nyenrode
“I have been visiting as a professor at Nyenrode for four
years and have found it to be an enriching and rewarding
V I SI T I NG
PROF E S SOR
experience. My background has been international,
Thomas Lee Boam, Ph.D.
as a commercial officer. I have done business in about
Assistant Professor, Management
Department, University of Utah
which is why I have enjoyed the diverse student mix at
Nyenrode. I have a background in academia, but I have
spent most of my life in an international setting. I worked
for a U.S. organization in an international setting, and
was then a U.S. diplomat for 26 years, serving primarily
70 countries, on all continents, and I spent nearly 35
years outside the U.S., including 8 years in China. In my
classes, I mix my academic training with this worldwide
experience. It is important to have a strong theoretical
foundation in all university material, but through cases
and real-life examples, I mix the theoretical with the
practical side of doing business. This also includes
challenging the students, most of whom also have strong
international experience, to bring their own examples
into the classroom. This makes case-based discussions
highly collaborative. Also, while it is certainly necessary
to understand various cultures, the primary reason for
any business is to maximize benefit for its stakeholders.
Because of this, we look at international culture in the
setting of fostering that goal. Understanding culture is
seen in the context of creating a successful marketing
and business model. The cosmopolitan and international
nature of Nyenrode’s students has certainly contributed
to this goal. Each class brings a multitude of perspectives
to each of the questions studied. Not only do the
students have broad experience, but they are willing to
share this experience with the class. For me, this always
makes teaching at Nyenrode an interesting and rewarding
experience.”
76
The Spirit
of Nyenrode
“For the past several years, it has been my distinct
pleasure to join the Nyenrode community for a week at
V I SI T I NG
PROF E S SOR
the beginning of the academic year. During this week, I
Glen Schmidt, Ph.D.
or so leading business schools from the East Coast to
Professor of Business at David Eccles
School of Business, Operations and
Information Systems Department of
the University of Utah
see the campus alive and I find it buzzing with the voices
and energy of a new cohort of students. Right before my
eyes (and at night, my ears) I see and hear the comradery
developing between students. Having taught at business
schools in several countries in Europe, at a half-dozen
the West Coast in the USA, and having visited a number
of schools in Asia, I can truly say that there is something
really special about the ‘spirit of Nyenrode’ that is not
replicated anywhere else. As part of my exciting week
in Breukelen, Professor Bo van der Rhee of Nyenrode
and I team up to lead the students in a ‘Deep Dive’
experience. We adopted the phrase ‘Deep Dive’ from
a well-known design firm, IDEO, who uses this term to
describe their team-based design process. Similar to
IDEO’s focused process of creating a viable new product,
we focus the Nyenrode student teams on the process
of analyzing a business case – and creating a viable
solution to the problem faced by the case protagonist.
This Deep Dive is intended to initiate a path whereby
students think deeply, rigorously and methodically about
applying what they learned, in order to become leaders,
entrepreneurs and stewards within their communities,
77
firms and society at large. Thank you for allowing me to
be a part of your international community. I look forward
to further interactions and to contributing to the spirt of
Nyenrode.”
International
Research &
Teaching
Experience
R E SE A RC H ER
Prof. Dr. Bo van der Rhee
78
“Ever since I first joined Nyenrode Business
Research
Universiteit (NBU) in 2007, I have gone
“Our research focuses on two main areas: new product development
back to the University of Utah every year
and supply chain optimization. In both research streams, I work with
for a conference that my department first
Nyenrode colleagues (for instance professors Venu Venugopal, Jack van
organized in 2003, when I was working there
der Veen and Kitty Koelemeijer) as well as with international colleagues
as a first-year Ph.D. student. It is a small-
(for example professor Rohit Verma from the Cornell Hotel School and
scale conference that brings together the
professor Glen Schmidt from the University of Utah). In the field of new
most prominent researchers in the fields of
product development, we are interested in determining how a company
Operations and Marketing (both concern
can introduce different types of new products into the market. So far,
approximately 20 invitations). In the past two
our work has resulted in several publications in the Journal of Product
summers, I went back to Utah for an extended
Innovation Management and MIT Sloan Management Review, and we
period of 7-8 weeks to work on my research
are now conducting further research on a number of issues, for example
in close cooperation with my co-authors. I
regarding the question under which conditions a company should
was also offered a chance to teach one class
pursue mass customization strategies (work targeted at Marketing
(Undergraduate Advanced Business Statistics)
Science). In supply chain optimization, my work focuses on achieving
and interact with a different type of student.
win-win outcomes for all stages in a multi-stage supply chain. In all
In addition to enjoying my research and
of my research efforts, I highly appreciate the collaborative work with
teaching, I thoroughly enjoyed Utah; it is a
co-authors, and I am fortunate to work with such excellent local and
gorgeous state, as are its surrounding states.”
international scholars.”
Publication in Oxford
Handbook Offshoring and
Global Employment
Together with co-author D. van Welsum, Prof. Dr. Désirée van Gorp has written a chapter about offshoring in
Europe, in particular in the Netherlands, which is included in the Oxford Handbook of Offshoring and Global
Employment. The book brings together a number of authors from different countries, who shed light on the
impact of global economic developments on the labor market, seen from various academic and policy perspectives.
With contributions from scholars in developing as well as developed countries, the book discusses the ways
in which different forms of offshoring influence employment. It has recently become available on the market
and has already received promising reviews. As AnnaLee Saxenian, Dean and Professor at UC Berkeley School of
Information puts it: “This Handbook offers the most authoritative and comprehensive look at the fast changing
contours of global employment available today. Scholars from around the world provide empirical insights and
theoretical clarity into the often-politicized discussions of offshoring and globalization – including detailed case
studies from more than fifteen countries. This will be an invaluable resource for both teaching and scholarship.”
Book ‘Understanding Cross-Cultural Management’
The third edition of Understanding Cross-Cultural
Management written by Marie-Joëlle Browaeys (Assistant
Professor Cross-cultural Management at Nyenrode) and Roger
Price explores the key themes and issues in one of the most
challenging areas of business, organizational life and social
life. The book offers a broad, if selective, view of theories,
models and ideas on culture in terms of management,
organizations and communication. It combines a concise
overview of cross-cultural concepts and learning-by-doing
activities as an approach to cross-cultural management. The
book contains contributions made by Fons Trompenaars and
alumni from degree programs (IMBA and FTMSc) offered at
Nyenrode Business Universiteit. It is sold internationally in
Europe, Canada, US, Australia, Singapore and India.
80
80
R E SE A RC H ER
Creating
Competitive
Advantage
in Western
Europe
Prof. Dr. Henry Robben
“Together with professors Rudy Moenaert (TIAS School for Society and Business, Tilburg, the Netherlands) and
Michael Antioco (EDHEC Business School, Roubaix, France), I conduct research on the competitive power of
companies in Western Europe. We investigate how companies can create competitive advantage in terms of the
resources they use, how trends and developments affect their marketing strategies, the core marketing processes
they need to invest in, and how factors such as market vision, marketing execution, the development of marketing
professionals, the use of marketing intelligence and the use of marketing metrics affect a company’s current and
future performance. Results appear to be quite robust over the years and across business-to-business, businessto-consumer, manufacturing and service companies.”
On Top
of the
World
Prof. Dr. Dennis Vink
This part of the book deals with my own research
and personal international experiences. For me,
2014 was a very special international year as my
academic work and my educational activities took
me around the globe on visits to Russia, Denmark,
Italy, China and the United States. A brief account
of my travels follows below.
My first academic trip of 2014 was in February, when
I visited Moscow. As Visiting Professor to Moscow
State University’s prestigious Business School, I was
honoured to deliver a course on Corporate Finance. The
impressive building featured in the photograph houses
the university. I had visited it before, but that was in May,
when the sun shines often and temperatures are generally
very agreeable. February is different. Snowfall can be
abundant.
Once I had returned from Moscow, I quickly re-packed my
bags for a visit to China, accompanied by my Nyenrode
colleagues Dr. Jianhong Zhang, Associate Professor of
International Economics and Business, and Prof. Dr.
Leen Paape, Dean and member of Nyenrode’s University
Board. The purpose of this trip was to visit a number of
universities for discussions about possible partnerships
and collaboration projects and for a meeting with
82
Nyenrode alumni. The visit was a resounding success. One
the opportunity to work on their own designs and
of the activities that I would like to highlight here is the
prototypes, and it gives them access to all the equipment
meeting we had with our Nyenrode alumni. The gathering
they need to print their products. It was a remarkable and
was led by Nyenrode alumnus Hock-Pun Lee and held in
highly impressive experience.
Shanghai’s five-star resort Shang-ri. I cannot remember
In June, I visited Rome to attend the European Financial
exactly whose idea it was, but the evening ended with a
Management Association’s academic conference. This
visit to a club called ‘Mint’. I am no stranger to parties,
conference, held in a different European country each
but I had never experienced what I saw then. Mint turned
year, is one of the world’s top conferences on financial
out to be a highly exclusive establishment with absolutely
management. One of the keynote speakers in Rome was
terrific views of Shanghai’s skyline. It even boasted a
Prof. Gary G. Gorton from Yale School of Management.
large water tank full of sharks. In sum, my academic
EFMA’s 2015 Congress is to be held in the Netherlands,
journey ended with a splendid party in the wonderful
at our very own Nyenrode Business Universiteit. I am
company of Nyenrode alumni: definitely something that is
honoured to act as its Chairman, and we are currently
worth repeating.
working on the necessary preparations.
My next destination was Denmark, where I travelled to
Kongens Lyngby, just outside Copenhagen and home to
My international year ended with a journey to the
the Technical University of Denmark (DTU). DTU is one
United States. I visited Harvard, Yale and New York
of the world’s leading technical universities, and I had
University and I was invited by Standard & Poor’s in New
the pleasure of giving a course on Financial Analytics
York to present the outcomes of my empirical research
for a group of senior executives. During my classes, I
on financial engineering. I am a staunch supporter of
offer participants a number of effective tools that they
internationalization and exchange. My experiences in
can use to assess value creation and measure it in their
2014 have made my convictions even stronger. What a
own organizations. Towards the end of my visit, I was
wonderful year it was - and what a wonderful year lies
given a tour of DTU’s SkyLab. This facility gives students
ahead.
ICGN
Academic
Meeting
2014
On Sunday June 15, 2014, scholars and governance professionals from
all over the world gathered at Nyenrode to attend the first Academic
Meeting preceding the Annual Meeting of the International Corporate
Governance Network (ICGN) held in Amsterdam during that year.
The Nyenrode Corporate Governance Institute (NCGI) was the proud host.
ICGN is a global investor-led organization of governance professionals
responsible for assets under management in excess of US$18 trillion.
ICGN’s mission is to inspire and promote effective standards of corporate
governance to advance efficient markets and economies worldwide.
The ICGN Academic Meeting was attended by 60 corporate governance
practitioners and academics from all over the world, including
representatives from Harvard, Kellogg and London Business School.
During the Academic Meeting, seven academic papers were presented and
discussed. The occasion also provided a unique opportunity for scholars
to enhance the quality and impact of their scholarly work by meeting with
practitioners and exchanging ideas and information with insiders from the
institutional investment field. The Academic Meeting was hosted by Prof.
Dr. Leen Paape, Dean of Nyenrode Business Universiteit, and Dr. Daniëlle
Melis MBA, Chair of the Nyenrode Corporate Governance Institute (NCGI)
and Deloitte scholar and member of the ICGN Shareholder Responsibilities
84
Committee. The meeting was organized in close cooperation with the HHL
Graduate School of Management, Leipzig (Germany) and the LL.M. Program
in Banking and Securities Law at the Institute for Financial Services,
University of Liechtenstein. Daniëlle Melis: “The NCGI aims to promote
research, education and informed opinion and debate. Hosting the ICGN
Academic Meeting was inspiring and contributed to NCGI’s overall mission.
It contributed on a high level to the international academic debate about
the relatively young discipline of Corporate Governance.”
84
Academic and
practical research at
the Nyenrode Europe
China institute
The fields and methodologies of the Nyenrode Europe China Institute’s research projects have
been geared towards formulating recommendations and solutions; they have yielded breakthrough findings that will support the sustainable development of the EU-China relationship.
These projects involve a combination of practical consulting papers (contracted by business
communities) and academic publications. One of the most representative publications issued
by the NECI is the China Monitor, developed by the NECI in cooperation with MN Services and
comprising qualitative research that maps China’s socio-political and economic development and
its investment climate.
ABIS Colloquium 2013
academic institutions whose expertise, commitment and
resources are leveraged to invest in a more sustainable
After IMD (2012) and INSEAD (2011), it was Nyenrode’s
future for business in society. ABIS enables informed
turn in October 2013, to be co-organizer and host of the
decision-making on business in society issues through
ABIS (Academy of Business in Society) Colloquium for
collaborative research, education, thought leadership,
academics and professionals from the corporate world.
policy insights and business acumen. The overarching
ABIS is a global network of over 130 companies and
theme of the Colloquium was Sustainability and Finance,
2013
ABIS
COLLOQUIUM
Sustainability
& Finance
OCTOBER 15-17 2013
talent development for the future of business & finance
JOIN THE CONVERSATION! REGISTER NOW ON WWW.NYENRODE.NL/ABIS2013
R E SE A RC H ER
Continuance page 85
and it dealt with the future of business and finance
Dr. Anne-Marie Kruis
in an international context and the connection
between sustainability and finance. The goals of the
Colloquium were to analyze fundamental (financial)
aspects of the current crises, to explore the
challenges of a sustainable and inclusive economy
and to consider the role of business education.
During the event, participants were able to
share and discuss current visions, educational
programs and academic research, which concern
the above-mentioned issues. Various topics
were addressed: how to change finance and
finance change for a more sustainable future,
how to measure and communicate the value of
sustainability investments, how to incentivize
new sustainability-driven business models and
entrepreneurship, and how to develop leaders
and managers capable of bridging gaps between
business, finance, government and society. In
“The academic world knows
no borders. And this is a
good thing indeed, because
it not only allows us to learn
from each other and about
each other, but it
also prevents us from
re-inventing the wheel.”
addition, participants prepared an Agenda 2020
for ABIS and its members aimed at covering
strategic initiatives for and from the global
business-school community, both in terms of
content and methodologies. Nyenrode Business
Universiteit was greatly honored to host the ABIS
conference.
86
NYENRODE
INTERNATIONAL
2015
and this is how I came to teach a group of Ph.D. students
Science
without
Borders
“As scientists, we publish our work in English-language
international journals, we visit international conferences
to meet fellow experts and we operate in multinational
in Brisbane on the topic of questionnaire research. We
also presented a research paper that I co-authored with
our American colleague, Dr. Sally Widener. Sally Widener
is visiting professor to Nyenrode, and we have worked
together for a number of years on various different
projects. In the early months of 2014, we celebrated our
first publication. Our article entitled ‘Managerial influence
in PMS design: A recipe for failure?’ is now publicly
available in Behavioral Research In Accounting.”
Management Control Association
Research Conference
teams. At the moment, we are working on a number of
research projects together with colleagues from Europe,
America and Australia. Last August, for example, I paid
a first visit to the University of Queensland in Brisbane,
Australia. My colleague, Dr. Robyn King, had invited me
to join his department for a few weeks because we share
similar research interests. Our first meeting actually
dates back to one year prior to his invitation, when both
of us attended the Management Control Association
Conference hosted by Nyenrode in September 2013.
This MCA event was something to be truly proud of,
because it was the first to be held in the Netherlands. For
a period of three days, well over 80 scientists gathered
on campus to share their research ideas. During my days
in Brisbane, Dr. King and myself designed a new project
focusing on control systems and control choices, and the
accompanying literature review is well underway.
The conference also yielded a number of other interesting
spin-offs, such as the invitation to offer a seminar
course at the Portsmouth Business School in England. In
addition, I joined the Management Control Association’s
Council; this happened in 2014. When you visit
colleagues, it is customary to offer one or two courses,
From September 3 to 6, 2013, Nyenrode hosted
the ninth Management Control Association
Research Conference. This event is organized every
three years, and the Association’s 2013 conference
was the first to be held in the Netherlands. The
MCA Conference aims to bring together academic
researchers from all over the world who operate in
the field of Management Accounting and Control,
and it offers them the opportunity to share ideas,
present preliminary research results and establish
new partnerships. An international group of 88
academics and practitioners visited Nyenrode to
present and discuss their research. The conference
was organized by the Management Control
Association in close collaboration with Nyenrode.
Anne-Marie Kruis (senior university lecturer at
IMACS) acted as the organizing committee’s
country representative; Roland Speklé (professor
at IMACS) was involved with the doctoral
colloquium and gave a plenary speech.
Talent
Management
& Leadership
Lidewey van der Sluis is Full Professor of Strategic
Talent Management at Nyenrode Business Universiteit
and Extraordinary Professor of Talent Investment at
North-West University in Vanderbijlpark, South Africa.
In addition, Prof. Van der Sluis is Academic Director for
the Nyenrode Executive Program for Interim Managers
R E SE A RC H ER
and the Strategic HRM Executive Course of the Nyenrode
Center for Leadership and Management Development.
At Nyenrode, Lidewey van der Sluis has established a
Prof. Dr. Lidewey van der Sluis
strong connection between Europe and South Africa
within the framework of the Optentia Research Focus
Area of North-West University, South Africa. In October
2012, she was appointed as Extraordinary Professor
Talent Investment at this university. Her prestigious
lecture ‘Talent Investment: Managing Returns on Labour
Relations’ took place in May 2013. Her research work
With today’s business leaders, talent is top
and activities with her South Africa team draw on the
of mind. Business leaders are challenged
idea that the backbone of organizational continuity
to adapt their organizations to the pace,
is the investment in people and managing long-
uncertainty and speed of the external
term economic value. Talent recruitment, selection,
environment and at the same time they need
management and development are all elements of this
to embrace a diverse workforce. In the new
process, as are discharge and dismissal. This integral
world of work, traditional approaches to
view on human capital management is known as strategic
lead and manage people in organizations
talent management and forms the core of Lidewey’s
are simply no longer effective. The research
research perspective. Her latest visit to South Africa
that is conducted at Nyenrode‘s Centre of
was from October 16 to 17, 2014, when she travelled to
Leadership and Management aims to analyze
Johannesburg for a conference she organized with her SA
current practices and develop new approaches
team on the topic ‘Rethinking The HR Challenge: Towards
and HR-instruments in the field of talent
a Blueprint of Sustainable Talent’.
investment, talent performance and talent
development. With the help of economic
perspectives, Prof. van der Sluis’ team strives
to determine criteria and practices that
predict high returns on talent investments and
long-term value of employees.
88
Family
Businesses
& Ownership
“My research interests lie in the field of privately-held
companies and, more specifically, family businesses. I am
interested in governance issues and the role of owners
in family and non-family firms. Together with Prof. Dr.
Roberto Flören (Nyenrode Business Universiteit) and Prof.
Dr. Lorraine Uhlaner (EDHEC Business School, France), I
am currently conducting quantitative research focused on
ownership groups in private firms. We have gathered data
on ownership dynamics (i.e. the manner in which owners
interact), governance practices (e.g. family governance
R E SE A RC H ER
Dr. Marta Berent-Braun
practices and the role of the Board of Directors and
the Supervisory Board) and various outcome variables,
including the firm’s financial performance, innovation and
environmentally friendly practices. On the basis of these
data, we wrote a number of papers that were presented
during international scientific conferences. For some of
these papers, for instance the publication focusing on
creation of ownership social capital in family and nonfamily firms (co-authored with Ilse Matser, Windesheim
University of Applied Science, the Netherlands), we were
granted the Best Paper Award. This happened during the
7th Workshop on Family Firms Management Research held
in Witten, Germany. At this moment, we are preparing
several manuscripts for publication in scientific journals.
In September 2013, I had the pleasure of staying at
the environment. On the basis of our results, we wrote
Northeastern University in Boston, America, for a number
a paper that was presented during an international
of weeks. The main goal of my trip was to conduct
conference held last spring. In addition, I was given
research together with Prof. Kimberly Eddleston, one
the opportunity to experience how the Family Business
of the worlds leading researchers investigating family
Center is run in the United States, the land of family firms
businesses and entrepreneurship. Our joint research
and entrepreneurship. I would recommend everyone to
efforts were aimed at determining the antecedents
make a similar step and spend a few weeks of working
of environmentally friendly behavior demonstrated
abroad. It not only broadens your horizons, but it
by private companies. In our work, we investigated
also offers you a host of new ideas and a wonderful
whether family-owned businesses operate differently
opportunity to meet other people.”
compared with non- firms when it comes to considering
EUROPEAN FINANCE
CONFERENCE 2015
to be Hosted
by Nyenrode
view
with
layar
The European Financial Management Association EFMA
has selected Nyenrode Business Universiteit for the
organization of its annual top conference on financial
management. One of the keynote speakers will be
Prof. Malcolm Baker from Harvard Business School. The
conference is to be held from June 24 to 27, 2015 and
will be chaired by Prof. Dennis Vink from Nyenrode.
The European Financial Management Association (EFMA) was founded
in 1994 with the aim to stimulate research and disseminate knowledge
on financial decision making in all areas of finance affecting European
corporations, financial institutions and capital markets. The meeting
to be held at Nyenrode in 2015 is the EFMA’s 24th annual conference.
In addition to keynote speaker Prof. Malcolm Baker, various other
prominent speakers will participate in the conference: Prof. Ralph
Koijen from the London Business School, Prof. Bo Becker from the
Stockholm School of Economics, Prof. Stijn van Nieuwerburgh from
the New York University Stern School of Business, Prof. Marijn Cremers
from the University of Notre Dame and Prof. Lasse Pedersen from
the Copenhagen Business School and the New York University Stern
School of Business.
90
90
www.efma.org
impact
factor:
1.557
2015 ANNUAL MEE TING
JUNE 24-27, 2015
NYENRODE BUSINESS UNIVERSITEIT, NETHERL ANDS
Auditing in an
International
Perspective
“Nyenrode Business Universiiteit offers great opportunities to
R E SE A RC H ER
Dr. Joost van Buuren RA
conduct relevant research in the field of Auditing. One of the
main challenges in this field is collecting data from audit firms
in order to analyze auditor behavior and decision-making.
Nyenrode Accountancy students, however, work for audit firms
and are allowed by the Dutch audit firms to collect information
from audit engagement files based on questionnaires. This data
regarding audit planning, risk assessment, error detection and
auditor reporting is unique in the world. Therefore, well-known
auditing researchers like Arnie Wright, visiting professor of
Nyenrode and Senior Professor of Auditing at the Northeastern
University in Boston are highly interested in cooperating in
our research. Other visiting scholars include Monika Causholli
from Kentucky State University in the United States, who
came to Nyenrode in the spring of 2014, and Prof. Christopher
Koch from Mainz University in Germany. Our research working
papers are well received at the leading international accounting
and auditing conferences. Together with these international
scholars, we cooperate on multiple projects with much
pleasure. The work is extremely stimulating and challenging,
because all of us are highly focused on getting our work
published in the top academic journals. Our current research
topics include audit quality and audit methodology, especially
aimed at audit partner behavior. These topics are very timely,
given today’s debate on audit quality in the auditing profession
itself and with respect to the legislative actions taken by
LLEEAAD
DEERRSSH
HIIP,
P,
I P,
SSTTEEW
WA
ARRD
DSSH
HII PP
92
governments to enhance audit quality. Other current research
includes a study concerning the implementation of new audit
methodology, based on interviews with partners of 38 German
and Dutch small and medium-sized audit firms.”
Book
‘Lessons from Buurtzorg
Nederland’
December 2014 saw the publication of Dr. Sharda Nandram’s
book on neighborhood nursing entitled Organizational
Innovation by Integrating Simplification. Learning from
Buurtzorg Nederland. Dr. Sharda Nandram is Associate
Professor at Nyenrode Business Universiteit within the Centre
X.
R E SE A RC H ER
Dr. Sharda Nandram
for Entrepreneurship. As of January 1, 2015, she also acts as a
visiting professor to the Institute of Finance and International
Management (IFIM) in Bangalore, India, and she works as
a consultant for Praan Solutions. Over the past year, Dr.
Nandram looked behind the scenes of Buurtzorg Nederland
to learn about its organizational processes and the ways in
which its staff members and professionals work together.
Buurtzorg Nederland has an extremely flat organizational
structure and is known for its highly client-oriented approach.
In this organization’s activities, satisfying the needs of its
clients and ensuring that they maintain the highest possible
level of autonomy are key elements. Buurtzorg Nederland has
received considerable international attention for its innovative
approach. Sharda Nandram investigated, among other
things, leadership within Buurtzorg Nederland, its decisionmaking powers and processes as well as the structure of the
organization’s HR and ICT departments. In her work, she
applied the Grounded Theory Methodology, a research method
that leads to the formation of new theories. This allows for the
principles derived from it to be used by management in a wide
range of applications. Dr. Nandram calls her theory ‘Integrating
Simplification’.
94
Book ‘Lean IT
Partnering’
How may IT partners in their cooperation with service sector
organizations create value and profit with the Lean method? In
his book Lean IT Partnering, Prof. Dr. Han van der Zee, former
Head of the research cluster ‘Lean Transformation with and
in IT’ at the Nyenrode Lean Institute, answers this question
on the basis of insights from international academic research
and a number of case studies. The Nyenrode Lean Institute
is an initiative developed by Nyenrode in collaboration with
ABN AMRO, Achmea and McKinsey & Company. Its aim is to
promote and enhance organizational innovation and excellence
through development and training by applying the Lean
Management theory.
The Lean concept is an effective and efficient tool to do
‘more’ with ‘less’ while simultaneously increasing productivity,
improving quality for greater customer satisfaction
and achieving a better competitive advantage. Author
Prof. Dr. Han van der Zee about the book: “More and more IT
suppliers and users of IT services are beginning to recognize
the importance of going Lean, and many of them have started
to apply the philosophy in their strategies. So far, however,
only very few examples have become available that illustrate
the successful application of this concept in IT partnerships.
Becoming lean takes a lot of hard work and intensive
cooperation between partners. Success does not come easy,
but there is so much more that can be achieved.”
The book Lean IT Partnering - How partners create value by
developing a Lean culture for IT supply and management was
launched during an inspirational afternoon workshop on the topic
‘Lean with Leadership’ held at Nyenrode Lean Institute on
May 20, 2014.
94
NYENRODE
INTERNATIONAL
2015
Straatweg 25, 3621 BG Breukelen
P.O. Box 130, 3620 AC Breukelen
The Netherlands
+31 346 291 291
[email protected]
www.nyenrode.nl

LEADERSHIP, STEWARDSHIP - Nyenrode Business Universiteit

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