Diapositiva 1 - ProBarranquilla

Transcription

Barranquilla The Strategic Platform for BPO Services
www.probarranquilla.org
Contents
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About ProBarranquilla
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Colombia and the BPO Industry
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Barranquilla at a Glance
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Barranquilla as a destination for BPO Investment
•
Strategies Towards BPO Sector
•
Succes Stories
ProBarranquilla is the Investment Promotion Agency of Barranquilla and the Atlantico Region. It is
non profit organization funded by more than 110 companies and with a strong support of the
local government.
With the highest confidentiality and free-of-charge, ProBarranquilla offer services to
investors, regarding:
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Streamlining of steps in private and public entities
Setting up and logistic support of for site-visits
Contact with suitable suppliers or costumers
Assistance in the recruitment and selection of the right human resource
•
Besides, it offers general and sector-specific information about:
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Legal, tributary and labor regime
Imports and exports regulations
Steps for the establishment of new companies
Costs of utilities
Availability of lots, warehouses, offices, apartments, among others.
Sponsors
Sponsors
Contents
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BPO Industry in Colombia
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Succes Stories
Colombia and The BPO Industry
• Name: Republic of Colombia
• South America
• Population: 47,1 millions
• GDP 2011: US$ 245 billion
• After Mexico, Colombia is the second largest
Spanish speaking in the world
• The country has the second fastest growing labor
force in the region
• More than 200 thousand people graduated from
higher education every year
• Infrastructure capable of supporting world class
operation: 8 submarine cables
• The BPO industry in Colombia has
created more than 130,000 jobs
• Companies such as Sutherland,
Teleperformance,
Convergys
are
recognized for its bilingual operations
• For third consecutive year Colombia
was included in the top 30 destinations
countries for offshore services, Gartner
2013
BPO Industry in ColombiaMayor Vertical Served 2013
Logistics
BFSI 1%
13%
Telecomunica
tions
39%
Others
36%
Colombia:
Onshore, Neashore and
Offshore Services
IT Services
Solutions
BPO Solutions
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H.R
Management
Sales and
Customer
Care
Credit, Risk
and
Collection
Management
Helpdesk
Backoffice:
Document
management
, printing
Procurement
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Software
Technology
Services
Integration and
Technical
Services
Application
Development
and
Modernization
Infrastructure
Technology
Outsourcing
Support
Services
Data Center
Management
Verticals
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Finance
Telecommunic
ations
Insurance
Industry and
Costumer
Transportation
Media
Health
Public
Administration
Insurance
6%
Government
5%
Source: Ministry of Commerce, Industry and Tourism, ANDI – Chamber of BPO, Proexport
Contents
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Succes Stories
Atlantico Region
• Area: 3,388 Km ²
• Population: 2.344,140 (2011)
• Capital: Barranquilla
• GDP: USD $9.6 Billion (2010)
• Participation in the National GDP:
3,7% (2010)
Barranquilla
• Area: 166 Km ²
• Population: 1.746,595 (2011)
Maritime – Fluvial
Port
Colombian Port
(Sabanilla, 1849)
(Bocas de Ceniza,1936)
Magdalena River
Navegation (1823)
24/7 Port
(SPRB,2012)
5 Stars Hotel (Hotel
El Prado)
Barranquilla Free
Trade Zone
(1964)
Aviation
(BAQ-Puerto
Colombia 1912)
Commercial Airline
(SCADTA, 1919)
Growth of the Industry
BPO Jobs In Barranquilla
5675
4537
3049
3337
2495
2285
1531
740
1545
1806
2042
2010
2011
2012
English
2626
2013
Spanish
The jobs created by the industry grew over a 100% from 2010 to 2013.
Source: Calcutalions ProBarranquilla
Growth of the Industry
Verticals Served - BPO, 2013
Distribution Activities- 2013
Health
13%
Non Voice
27%
Logistics
6%
Others
6%
Telcos
44%
Utilities
12%
Voice
73%
BFSI
19%
Source: Calcutalions ProBarranquilla
Contents
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Succes Stories
Barranquilla has a strategic location for nearshore and offshore
operations
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Barranquilla is located in the same
time zone of the US and Canada East
Coast
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Free of natural risks such
hurricanes or earthquakes.
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Increasing connectivity with the US
and Central America.
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Shorter transit times between the US
and Colombia (Miami – Barranquilla:
two hours).
as
Barranquilla is one of the fastest-growing Latin American cities
“By 2025 it is estimated that 60%
of global growth will be generated
by 600 cities. On that date, 136 new
cities would enter the top 600 and Latin
America will be the source of 8 of
them,
including
Cancun
and Barranquilla”
Sources: fDi Intelligence and McKinsey & Company
Scalability of BPO Operations
Increasing Pool of Students
Higher Education Population Atlantico
• Student Population: 77,232
86.365
77.232
• Coverage in Higher Education: 37.9%
60.494
64.022 63.737 64.385 64.337 66.578
70.344
• Universities and Institutions: 27
• Academic Programs: 542
• Graduates 2004-2012: 77,853
• Literacy Rate: 95%
2004
2005
2006
2007
2008
2009
2010
2011
2012
Source: Ministry of Education Creation Fundesarrollo.
Capabilities for value added operations
Graduated per Academic Fields
Base: 113.628
Focus
Area
Type of
Services
Vertical
Focus
BPO-Voice
Customer
Service
Tech Support
Outbond
Sales
Retail,
Telecom,
Manufacturing
,
Transportation
, Leisure, etc.
BPO-Non
Voice
Financial
Services
Human
Resources
BFSI , Retail,
Healthcare,
etc.
KPO
Design
Data Analysis
Procurement
BFSI, Health
Care , Legal,
etc.
ITO
Integration,
support and
infrastructure
Telcom. Tech.
Health Care
21%
Engineering
26%
Busniness
Management
25%
Arts
1%
Education
7%
Social Scients
18%
Math
2%
Source: Ministry of Education Creation Fundesarrollo.
Pool of Bilingual Human Resources
• Bilingual
population:
(Census 2005)
68,000
• Wide offer of bilingual schools and
language institutions
% of English Speaking Population*
2005
10,00
9,00
8,00
7,00
6,00
5,00
• Neutral accent in English
9,40
6,60
5,83
5,50
4,72
4,00
3,00
• Experience in English-speaking
costumer care and technical
support.
Source: DANE (National Statistics Bureau)
Competitive Labor Market
USD - Month
BPO Voice-Wages
$ 2.368
$ 1.474
$ 947
$ 526
$ 324
Agent
Bilingual Agent Supervisor
Account
Manager
Operations
Director
Social security not included (39,5%)
Competitive Labor Market
BPO non voice - wages
Min and Max - Knowledge in an industry
USD - Month
$ 3.684
$ 1.316
$ 947
$ 632
$ 1.053
$ 1.316
$ 789
$ 526
< 1 year
1 - 2 years
3 - 4 years
> 5 years
Social security not included (39,5%)
World Class Infrastructure
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Barranquilla has a world class backbone of
optic fiber with advanced monitoring systems.
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The Atlantico Region is the point of entrance to
Colombia of 4 submarine cables.
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Our network provides high levels of redundancy
and speed in the added value services.
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Wide offer of telecommunications carriers and
operators.
World Class Infrastructure
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Average Rent Cost, 2013
Min - Max
Competitive real estate market.
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Competitive utilities and telecommunications
costs.
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Low cost of living.
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Increasing offer of corporate offices, A+ class.
US$ / M2
$ 29
$ 21
$ 20
$ 21
$ 10
$7
$ 23
$7
Barranquilla
Bogota
Cali
Medellin
Source: Colliers International
Contents
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Succes Stories
Strategies Towards the BPO Sector
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Contact Barranquilla:
o Joint initiative between the Secretary of Education and the Chamber of Commerce
of Barranquilla to train students in senior years of public schools in English, with a
short time (less than a year).
o The program has 300 hours dedicated to the learning of the language and will
certified in a B2 level (European Framework).
o The last 100 hours will be dedicated to the training in contact center skills.
Strategies Towards the Promotion of the Sector
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BPO Regional Committee: Created in Febraury 2010 in aims to consolidate a
roundtable with the companies of the sector. The commitee meets monthly.
o Topics of interest for the companies of the sector
o Sharing ideas towards the improvement of the sector in the city
o Intern work agenda for the promotion of the industry
Training Programs
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Gente Estratégica
o SENA certified
o Gente Estratégica (Strategic People) recruits and train according to what
a company needs
o Financial resources available through the Clinton Foundation
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Simón Bolívar University
o Certified by SENA (National Learning Institute)
o Different emphasis according to the focus of the company
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“Universidad a tu Barrio” Program (Universities in the Neighborhoods)
o Initiative created by the Secretary of Education
o Academic scholarships where the student only pays the 25% of the total
cost.
o Contact Center programs, in partnership with Uniminuto.
Contents
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Succes Stories
Some BPO Operations in Barranquilla
Some Testimonials of BPO Operations installed in Barranquilla
“Our location in Barranquilla has been a fundamental part of our success, its service –
oriented and work - willing people, added to the access provided by the airports of
Barranquilla and Cartagena to the United states in less than 3 hours, has allowed many
international clients to be more prepared to take the city into consideration as an option for
their operations. After they visit us and realize what we are capable to provide, they not
only bring their business to us but also become frequent visitors and ambassadors of the
advantages of the country and the region”
Lelio Sotomonte, CEO
“Our company has operated for 8 years in the contact centers and BPO markets. We have
always focused upon the international market and our business baseline is the export of
services. Two years ago we decided to expand our operation and after assessing several
cities in the country we decided that our best option was Barranquilla. The factors we took
into consideration before taking our decision were fundamentally: the access to bilingual
personnel, the size of the city and the number of inhabitants, support from the district for
new industrial development, security, mass transportation means, and the proximity with
the United States with regards to other cities in the country”.
Alfredo Yamhure, President
Contact Information:
Jorge Manga Henríquez
Investment Advisor-BPO&IT
[email protected]
+57 3188482223 - +57 5 3561435

Diapositiva 1 - ProBarranquilla

Transcription

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