ARIZONA IMG SPORTS MARKETING

ARIZONA IMG
SPORTS MARKETING
2016-17
The University of Arizona
May 2015
1
Managed by IMG College
MLS
NHL
MOTORSPORTS
COLLEGE BASKETBALL
NFL
COLLEGE SPORTS
MLS
NHL
MOTORSPORTS
NBA
COLLEGE BASKETBALL
COLLEGE FOOTBALL
MLB
NFL
COLLEGE SPORTS
NHL
MLS
MOTORSPORTS
COLLEGE BASKETBALL
MLB
NBA
COLLEGE FOOTBALL
NFL
COLLEGE SPORTS
#1
FEMALES
EARNING $100K+
AGES 18-34
NBA
MILLION
1
89
MILLION
31
MILLION
COLLEGE FOOTBALL
53
MLB
COLLEGE SPORTS
For Reaching Young Adult, Affluent
Adult & Female Fans
BY THE NUMBERS
Managed
by IMGPoll
College
Source:
Luker MARKETING
on Trends Powered by ESPN
Sports
ARIZONA IMG
SPORTS
» HIGHLIGHTS
500 21
OLYMPIANS
STUDENT-ATHLETES
113
125
TEAM
NATIONAL
CHAMPIONSHIPS
$7.5 million
CONFERENCE
CHAMPIONSHIPS
NATIONAL PLAYERS
OF THE YEAR
36
1,588
$30 million
McKale Center Renovations
» NEW FACILITIES
C.A.T.S. Academic Center (Fall 2016)
ALL-AMERICANS
HIGHLIGHTS
ARIZONA IMG SPORTS MARKETING
Managed by IMG College
FAN BASE
Over 770,000 fans in the Tucson & Phoenix DMA
»ATTITUDE
46% of Tucson watches, attends, or listens to Arizona Games
Total enrollment of 40,621 students
Total of 260,000 Arizona Alumni on record
35%
MORE LIKELY to have a
43%
62%
MALE
MORE LIKELY
38%
FEMALE
POSITIVE perception of sponsors to buy LOYALLY from sponsors
AGE RANGE
Ages 18-24
Ages 25-34
Ages 35-44
Ages 45-54
Ages 55-64
Ages 65+
13%
17%
14%
17%
16%
23%
All Indices Are Arizona Fans v. DMA FAN BASE
Source: Luker on Trends ESPN Sports Poll (Jan-Dec 2012, 137 Interviews)
HOUSEHOLD INCOME
70%
HOMEOWNERS
Less than $35,000
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000 or More
29%
23%
19%
13%
16%
Select Indices Are Arizona Fans v. DMA
Source: Scarborough Research 2013, Multi-Market, Release 2
Managed by IMG College
ARIZONA IMG SPORTS MARKETING
Source: Scarborough Research 2013, Multi-Market, Release 2
ARIZONA IMG PORTFOLIO OF OPPORTUNITIES
PORTFOLIO
INTELLECTUAL PROPERTY
LIVE BROADCASTS
PRINT
DIGITAL & SOCIAL MEDIA
SIGNAGE
EXPERIENTIAL
ENDORSEMENTS
GAME DAY ACTIVATION
ARIZONA IMG SPORTS MARKETING
INTELLECTUAL PROPERTY
» DESIGNATION AND ASSETS
Opportunity to use University of Arizona Athletics marks and logos,
trademarks, and names in consumer and business-to-business promotions.
PROMOTIONAL
RIGHTS
Recognition as an
Official Sponsor of
the University of
Arizona Intercollegiate
Athletics.
LOGOS
ARIZONA IMG SPORTS MARKETING
LIVE BROADCASTS
» SPONSORED FEATURES
ARIZONA IMG
SPORTS NETWORK
The Arizona IMG Sports
Network broadcasts
live on radio affiliates
throughout Arizona,
with play-by-play from
renowned Hall of Fame
broadcaster, Brian
Jeffries.
In-Game Spots, Features, Entitlements;
Live Mentions, Opening/Closing Billboards,
Unique Sponsorships, Weekly Coaches Shows
» AFFILIATES
TUCSON
KCUB 1290-AM
KHYT 107.5-FM
KTUC 1400-AM
(Women’s Basketball)
Also available on: XM
Radio, TuneIn Radio &
ArizonaWildcats.com
PHOENIX
KGME 910-AM
DOUGLAS
KDAP 96.5-FM
SAFFORD
KATO 1230-AM
ARIZONA IMG SPORTS NETWORK
SHOW LOW
KVWM 970-AM
GLOBE/MIAMI SEDONA
KIKO 1340-AM
KAZM 780-AM
LIVE
GAMES
FOOTBALL, BASKETBALL, BASEBALL, SOFTBALL
RADIO
ARIZONA IMG SPORTS MARKETING
PRINT ADVERTISING
» GAME PROGRAMS
PRINT COLLATERAL
A strategic branding
opportunity and an
effective way to reach
passionate Arizona
fans of all ages due to
multi-touch points and
overall shelf-life of the
publications and
materials.
Official souvenir game programs for both football and
men’s basketball, available for free at all home games.
» TICKET COUPONS
Opportunity to advertise with coupon or logo on singlegame ticket backs as well as print-at-home online tickets.
» TEAM SCHEDULES
Logo placement on various Arizona Athletics’ marketing
collateral including pocket schedules, posters, magnets, etc.
PRINT
ARIZONA IMG SPORTS MARKETING
DIGITAL & SOCIAL MEDIA
ARIZONAWILDCATS.COM
@AZATHLETICS
» FEATURES
» FEATURES
Arizona Athletics boasts over 166,000 likes on Facebook and
more than 68,000 Twitter followers.




DIGITAL
INTERACTIVE WEB BANNER ADS
DIGITAL GUIDE ADS
GAME DAY MOBILE APP
SOCIAL MEDIA CAMPAIGNS
ARIZONA IMG SPORTS MARKETING
SIGNAGE
» ARIZONA STADIUM



Main Video Board
Auxiliary Boards
End Zone LED’s
» MCKALE CENTER



Main Video Board
Tunnel Entrances
Upper Deck LED’s



Video Board
Outfield Wall
Entrance Tunnels
PERMANENT AND
STATIC SIGNAGE
A variety of signage
options are available
throughout Arizona
Athletics’ venues.
» HI CORBETT FIELD
SIGNAGE
ARIZONA IMG SPORTS MARKETING
EXPERIENTIAL
EXPERIENTIAL
Exclusive opportunity
to interact and engage
with coaches and staff
as well as a look
behind the scenes at
Arizona Athletics.
» FEATURES
A customized package tailored
to your business to experience
the unique and exciting
platform that is Arizona
Athletics.
EXPERIENTIAL
 Fantasy Camps
 In-Venue Corporate Meetings & Events
(Arizona Stadium, McKale Center, etc.)
 Luncheon & Dinner Speakers, etc.
ARIZONA IMG SPORTS MARKETING
ENDORSEMENTS
ENDORSEMENTS
Category exclusive
rights to use image and
voice in approved
media for select
members of the
University of Arizona
coaching staff.
» FEATURES
Inquire about Coach Rodriguez, Coach Miller or other members of the
Arizona Wildcat coaching staff becoming a spokesperson or endorser for
your company.
 Options include: TV, radio, outdoor, print or digital, as well
as personal appearances.
ENDORSEMENT
ARIZONA IMG SPORTS MARKETING
GAME DAY ACTIVATION
» GAME SPONSORSHIP




Game tickets and Hospitality
Display Table
Logo on Game Day Tickets & Program
Video Board Recognition




Customized LED Game Sponsor Graphic
PA Announcements
On-Field/Court Recognition
On Field/Court contest or promotion
FOOTBALL, MEN’S BASKETBALL, AND OLYMPIC SPORTS
» HOSPITALITY VENUES
 Football Hospitality: Private tent with catered meal and beverages located in the
tailgating area on the UA Mall.
 Basketball Hospitality: Private catered meal and beverages located in the McKale
Center Lohse Room.
 Baseball Hospitality: Private tent with catered meal and beverages located down
the left field line at Hi Corbett Field.
GAME DAY
ACTIVATION
The rich tradition and
history that makes the
game day experience at
the University of
Arizona so special also
provides a unique game
day platform for
activation
opportunities and
corporate hospitality.
ARIZONA IMG SPORTS MARKETING
IMG COLLEGE
America’s Home For College Sports
Arizona IMG Sports Marketing
McKale Memorial Center #223 | 1 National Championship Drive
Tucson, AZ 85721 | 520-626-2205