iim sprung

Showcasing all that makes MICA such a happening place
Hello Everyone,
Thank you all once again.
An academic year has ended at MICA and yet another has
sprung up. As the lights dimmed out at the 20th
Convocation at MICA and the graduating students of PGP,
CCC and FPM shed their ceremonial robes to take on the
challenges of the world that lay beyond the walls of the 19acre green campus, as the proud parents hugged their
children, as jubilant graduates clicked selfies with their
colleagues one last time, as faculty and staff watched yet
another batch go down into history, the atmosphere was
energetic , yet at the same time emotional.
Onward MICA !
It has been a long year of trials and triumphs and we broke
many new grounds in the process. This year, again a first
for us at MICA along with many other firsts notched during
the year, we initiated the process of admitting new
students to the next academic year even as the students of
the current academic year were bidding adieu. Just goes to
show, that there are no full stops at MICA.
This issue of MICARENA captures all that took place at
MICA during the last quarter of the academic year though
in a way it is a reflection of what transpired during the
whole year.
At the end of the day or EOD as the students refer to, it's
your faith and belief in MICA that gives me and my team
the strength and satisfaction to look back with pride and
look ahead with passion.
Issue 5. January 2015 - March 2015
ISSUE
5
Wassup @ MICA?
Nagesh Rao
President & Director, MICA
2
The Faculty Cult & ReSearch Party !
Staff and Above-the-line !
Students of the Month
4
Look Who Came to MICA !
Alumniting Stuff
Campus Capers
3
4
4
4
2
Issue 5. Page
2
Wassup @ MICA?
MICAT , MICA’s pen and paper entrance test was
conducted at 13 centres on a pan-India basis. This was
followed by a week-long MICA Group Exercise and
Personal Interviews (GE/PI) – part of MICA's Admission
process which saw nearly 600 hopefuls from all over the
country putting their best foot forward so as to cross the
coveted line and make it to the 2015-17 PGP batch.
Library and Information Science' a 2- day MDP on Media
Strategies and Planning for the Marketing and Sales team
of Amul (GCMMF), Anand , a 2-day Workshop on Positive
Deviance and Liberating Structures by Dr. Arvind
Singhal, University of Texas at El Paso (UTEP) and a one
month training programme on Marketing and Brand
Management for executives from Cadila Healthcare Ltd.,
Ahmedabad (Zydus Cadila),
The Grand Alumni Meet was held on the campus which
included a formal Business Conclave where the speakers
were Ajay Gupta (batch of 2008), National Brand Partner –
Rediffusion-Wunderman, Ajinkya Pawar (batch of 2009)
Strategist – Junxion, Dennis Koshy (batch of 1997) VPFCB, Bangalore, Ganga Ganapathi (batch of 1998) – VP –
Ogilvy & Mather, Prapti Banerjee (batch of 2004) –
Mobile and Digital Media Consultant, Shweta Bhatnagar
(batch of 2003) – VP – Lowe Lintas. The event was
moderated by Mr. Madhukar Sabnavis, Country Head –
Ogilvy & Mather. This apart, there were a host of other
events such as a cricket match, a jam session, a DJ Nite
and other fun dos.
MICA won the Green Warriors award set up by the
Ahmedabad Mirror – Times of India group for the greenest
campus among educational institutes in town
MICA participated in the “Vibrant Gujarat Global Trade
Show 2015” organized by the Govt. of Gujarat which
accorded MICA the stature of 'Institute of National
Importance' .
MICA held a 1-day workshop on 'Liberating Structures for
MICA faculty and staff celebrated the 24th MICA Day with
lots of food, fun and fervor and an ensemble of music and
dance performances .MICA students held SAMAR (MICA's
annual Sports Festival), “Yellow Umbrella” (Annual
Culfest), while the CulComm (MICA's Cultural Committee)
celebrated Republic Day, Makarsankranti, Mahashivratri,
Gu di Padwa, Navroz and Ugadi
MICA achieved 100% placement for its graduating 201315 batch. The quality (range of recruiters and offers) and
the quantity (the CTC ) of the placement process were
significantly a few notches higher than that of the earlier years.
MICA hosted TEDx 2015 which saw eminent personalities
like Piyush Mishra (actor, lyricist, singer), Akshai
Abraham (founder of Project KHEL), Nirali Kartik
(classical vocalist), Moji Riba (film maker), Rishad Saam
Mehta (travel writer) and Sarbani Das Roy
(psychotherapist).
Issue 5. Page
3
Conference of Department of Communication Studies,
Pune University, Pearl Academy, Delhi, India, World Press
Freedom Day of 2015, co-organized by UNESCO and the
Government of Latvia and at the Social Entrepreneurship
program of Texas Lutheran University.
The Faculty Cult and the ReSearch Party!
Faculty such as Prof. Santosh Patra, Prof. Pravin Mishra,
Prof. Rasananda Panda, Prof. Dhaval Patel, Prof. Rohit
Trivedi, Prof. Mini Mathur, Prof. Varsha Jain authored
and co-authored articles and papers which were published
in refereed journals such as Marketing Intelligence &
Planning, Journal of Development Research, International
Journal of Sales, Retailing and Marketing, Marketing
Quarterly, Taylor and Francis, International Journal of
Emerging Markets, Entrepreneur India online magazine,
Asia-Pacific Journal of Business Administration, Emerald ,
UK, Journal of Marketing & Communications, Media
Watch, Romanian Journal of Marketing and IFRSA
Business Review.
This apart, faculty such as Prof. Harmony Siganporia,
Prof. Sreekumar Pillai, Prof. Rasananda Panda, Prof.
Varsha Jain wrote book chapters, edited e-books ,
reviewed papers and abstracts.
Research Associates such as Ms. Anushree Karani,
Ms.Kinjal Shukla, Ms. Shreya Biswas, Ms. Krishna
Mishra, Mr. Rahul Mane, Ms. Rashmi Taparia and FPM
scholars such as Khyati Jagani and Ganesh B.E. coauthored papers with the faculty and presented the same
in Conferences such as 18th Nirma International
Conference on Management , International Conference on
Law and Economics, jointly organised by GNLU,
Gandhinagar ,Third International Conference on Creativity,
Grassroots and Innovation (ICCIG), at IIM, Ahmedabad ,
Ahmedabad University Conference on Management -2015.
Faculty and staff such as Dr. Lavji Zala, Prof. Sreekumar Pillai,
Prof. Keval Kumar, Prof. U T Rao, Prof. Rasananda
Panda, Prof. Manisha Pathak Shelat, Prof. Arbind Sinha,
Prof. Dhaval Patel, Dr. Shailesh Yagnik received
invitations to conduct sessions, design courses, present
their thoughts, offer insights, give keynote speeches, chair
sessions, be part of committees and panels at forums and
institutes such as Department of Library and Information
Science at Gujarat University, 18th Nirma International
Conference on Management, Vibrant Gujarat Summit,
Entrepreneurship Development Institute, Gujarat Law
Society, International Association for Media and
Communication Research, Seminar of National Academy
of Letters, New Delhi, National Development Convention of
the Gujarat Institute of Development Research,
Ahmedabad Management Association, 2nd Assam
International Agri-Horti Show, Guwahati, International
Research papers of faculty such as Prof. Dhaval Patel,
Prof. Saumya Pant, Prof. Manisha Shelat, Dr. Nagesh Rao,
Prof. Varsha Jain were accepted to be presented at
prestigious Conferences such as Global Summit for
Corporate Social Responsibility, 20th International
Conference on Corporate and Marketing Communication,
University of Economics, Izmir, Turkey, Academy of
Marketing Science Annual Conference 2015, Denver, USA
Staff and Above-the-line !
Niraj Patel (KEIC) was awarded Ph.D. by Gujarat Vidyapith
Issue 5. Page
4
Students of the Month
MICA students won top prizes at prestigious national
competitions such as the Annual Management Festival of
SIBM, Pune, SPJIMR’s management fest, Yellow Umbrella
festival, MICA, Annual Sports-Cultural festival at FMS,
Delhi, Sports fest of IIM-Kozhikode besides serving on the
panel at the Model United Nations Conference at Law
Nirma University, authoring a book on poems and
presenting research papers while a group of 8 PGP
students went to the University of New Mexico,
Albuquerque on a Study Tour.
Look Who Came to MICA !
a-calling to MICA included Professor Kerstin Mey, Dean
of Faculty Media, Arts and Design (MAD), Univ. of
Westminster Mr. Harish Krishnamachar, Country Head
and Senior Vice President at World Sport Group (WSG),
Mr. SP Shukla, President- Group Strategy and Chief Brand
Officer, President-Defence Sector and Member of Group
Executive Board, Mahindra & Mahindra Ltd, graphic
novelists Orijit Sen and Appupen, British author and poet
William N. Herbert, Prof. Shanyang Zhao, Professor of
Sociology, Temple University, USA, Professor of Poetry
and Creative Writing at Newcastle University, UK, Pandit
Hari Prasad Chaurasia, Renowned sarangi maestro
Ustaad Moinuddin Khan, Baradwaj Rangan, Senior
Deputy Editor, Hindu and National Film Award winner for
'Best Film Critic', Budhan Theatre Group---a dedicated
participative theater group and ambassador of community
rights besides a group of Indian Administrative Service
(IAS) officer trainees from Mussoorie.
Alumniting Stuff :
Kunal Jeswani (PGPDC batch 1994-1996) was promoted
as CEO, Ogilvy & Mather, India.
The 2nd edition of MICA's International Communication
Management Conference (ICMC) with the theme “Digital
Future : Content, Community and Communication” was
inaugurated by Prof. Renee Hobbs, University of Rhode
Island, USA and Prof. Mohan J Dutta, National University
Singapore, Singapore while Mr. Manoj Kumar Sharma,
Head-HR, Adani Power Limited delivered the Valedictory
address. The 3-day Conference also had among its various
sessions, one dedicated to industry where stalwarts such
as Ms. Vidhya Sankarnaryan, Co-CEO, Flamingo India,
Mr. Vishal Chinchankar – Digital Leader-India, MEC,
Mr. Rishi Dogra – Head-Digital, Pepsico India, Ms. Kanika
Mittal – Head-Marketing & Brand Communications,
Reebok India and Mr. Kulwinder Singh – Director, Global
Marketing & Communication, Synechron participated.
The MICA awards for academic excellence for PGP (201315 batch) and CCC (2014-15 batch) were given away by
Ms. Kirthiga Reddy, MD, Facebook India. A total of 54
awards were presented to toppers and runners-up in
various specializations spread across 20 categories.
Divya Agrawal from the PGDM-C batch of 2013 was
selected to the elite group of Photo Boite's '30 Under 30
Women Photographers' for the year 2014.
Mr. Sushant Dash from the first batch of PGDM(C) and
currently head of Tata Global Beverages – India was the
recipient of the inaugural “PAT Memorial Outstanding
Alumnus Award” (instituted in memory of MICA's exDirector, Prof. Atul Tandan).
Eminent personalities, academics, researchers who came-
Campus Capers :
Priyanka Sharma (CCC-2013-14 batch) bagged 2 awards
in the 5th edition of exchange4media Radio Advertising
Awards .
MICA celebrated its 20th Convocation with Mr. R S Sodhi,
Managing Director, Gujarat Co-operative Milk Marketing
Federation (AMUL) as the Chief Guest. A total of 160
PGDM(C), 23 CCC and 1 FPM(C) received their diplomas,
certificates and fellowships from him.