Black Friday campaigns

 Week of Nov. 24, 2014
PROMO UPDATE
Retailers made their holiday promotional plans long before they knew
of the tailwinds coming from falling gasoline prices, rising consumer
sentiment and unseasonably warm November
Walmart added a Black Friday price-matching program
Amazon unveiled Black Friday deals
Department stores fire up “Friends and Family” sales in Nov. and Dec.
Black Friday deals are more aggressive this year
Black Friday campaigns
D EBO RA H W EI N S WI G
Ex e c uti ve D ir ec to r- H ea d G lo ba l Re tai l R ese ar c h a n d I n te lli g en c e
Fu n g Bus i n es s I n tel li g en c e C en tr e
d ebo ra h we in s w ig @ f un g 19 37. c om N e w y or k : 64 6. 83 9.7 017
FBIC Global publication:
us retail promos update, week of Nov. 24, 2014
Week of Nov. 24, 2014
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Week of Nov. 24, 2014
BLACK FRIDAY
PROMO WRAP-UP:
plans long before they knew of the Retailers made their holiday promotional tailwinds coming from falling gasoline prices, rising consumer sentiment and unseasonably warm November. According to WalletHub, the retail sector’s bigger-­‐than-­‐average discounts are on average discount is 39.5% this year. Even offer at JC Penney (65.44%), Macy’s (63.52%), Rite Aid (53.34%), and Sears (50.19%), while there discounts are m ore restrained at Costco (21.14%), Big Lots (25.24%), Amazon (26.10%) and Best B uy (32.08%). All this early promotional activity enticing consumers to shop should give retailers an extra sales lift this holiday season. WALMART ADDED A BLACK FRIDAY PRICE MATCHING PROGRAM ON NOV. 19 For the second time, Walmart is matching select Black Friday offers from its competitors, starting a week before Black Friday. Some items on the price matching list include: • A 40-­‐inch LED HDTV • 60-­‐inch TVs from LG and Sony • A PlayStation 4 offer ($399 + $50 Walmart Gift Card) • Canon wireless printer • Keurig K-­‐40 • KitchenAid stand mixer • Select Lego sets AMAZON UNVEILED BLACK FRIDAY DEALS ON NOV. 21 Although Amazon announced Black Friday deals much later than its brick-­‐and-­‐mortar competitors, the e-­‐commerce giant’s deals are still the most-­‐anticipated in this shopping season. Beginning on November 21, Amazon plans to add new deals every ten minutes for eight straight days. In addition to constant deals, it will offer three coveted deals of the day on Thanksgiving Day and another three on Black Friday. FBIC Global publication:
us retail promos update, week of Nov. 24, 2014
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Week of Nov. 24, 2014
BLACK FRIDAY DEALS ARE MORE AGGRESSIVE THIS YEAR • Earlier Store Openings. Many stores are opening earlier on Thanksgiving Day. JC Penney is opening three hours earlier than it did last year, representing the biggest adjustment among retailers we covered. • More Electronics. Electronics and home appliances have long been the superstars of Black Friday ads. These items are prominent features on most of the front pages again this year and retailers have even managed to fit more of them on one page. • More Efficient Use of Pages. The principle of less is more isn’t applying to retail promotions this holiday. Dollar General and Costco, for example, added more items per page in their Black Friday ads this year. A few others increased the number of pages per circular. • Shift to Higher-­‐Ticket Items on the Front Page. Many retailers used their Black Friday front pages to display bigger-­‐ticket items. Kohl's switched from toys to electronics. Dollar General added items with higher tickets, such as kitchen appliances and tablets. BLACK FRIDAY 2013 BLACK FRIDAY 2014 FBIC Global publication:
us retail promos update, week of Nov. 24, 2014
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Week of Nov. 24, 2014
BLACK FRIDAY 2013 RETAILERS Best Buy Costco CVS Dollar General FRONT-­‐PAGE ITEMS iPad Air, Samsung 55'' TV, Blockbuster DVDs, Samsung Galaxy 5, Dell touchscreen laptops PGS. OPEN TIME 50 Dell & HP desktops and laptops CVS vitamins buy-­‐1 get-­‐1-­‐free, toys, fragrances, Christmas décor Christmas decors, snacks, kitchen appliances, and tablet computers BLACK FRIDAY 2014 FRONT-­‐PAGE ITEMS PGS. OPEN TIME 5 p.m. iPad2, Samsung 65'' TV, Blockbuster DVDs, Kindle Fire 23 6 p.m. 8 9 a.m. All Samsung electronics (phone, tablets and Blue-­‐ray player) 9 9 a.m. 4 Open CVS vitamins buy-­‐1-­‐get-­‐ 1 Free, CVS alkaline Battery 4 Open 4 7 a.m. Christmas decors, portable DVD, game stations, $1 snacks 4 7 a.m. JC Penney Boots, jewelry, kitchen appliances, toys, and towels 72 5 p.m. Boots, jewelry, luggage sets and home appliances 72 8 p.m. Kohl's Get $15 store cash for every $50 spent HD TVs, headphones and Bluetooth speakers 64 6 p.m. Get $15 store cash for every $50 spent. toys, jewelry and HD TV 64 8 p.m. Macy's Boots, women's and men's apparel blenders and woks 56 6 p.m. Boots, women's and men's apparel, Keurig coffee machine 57 8 p.m. Sears Craftsman tools, boots, HD TVs, jeans, fleece, and washing machines 64 6 p.m. Craftsman tools, boots, HD TV, jeans, fleece, refrigerators, and washing machines 64 8 p.m. Target HD TVs, headphones, DVDs, cameras, and game systems 36 6 p.m. HD TV, headphones, DVDs, cameras, and game systems 32 8 p.m. Walgreens Toys, snacks, vitamins, and toilet paper 20 8 a.m. Toys, DVD rentals, and winter décor 19 8 a.m. Walmart One-­‐hour stock guarantee; HD TVs, iPads, Blue ray player, X-­‐box 6 p.m. One-­‐hour stock guarantee, HD TVs, iPads, Blue ray player, Call of Duty games 40 6 p.m. 40 FBIC Global publication:
us retail promos update, week of Nov. 24, 2014
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Week of Nov. 24, 2014
DEPARTMENT STORES FIRE UP FRIENDS AND FAMILY SALES FOR THE HOLIDAYS Department stores are ramping up Friends and Family sales when other retailers are all hands on deck this Black Friday. Bloomingdale’s started the annual November Friends and Family sales a week earlier than it did last year and extended it by one day this year. Macy’s will have a Friends and Family sale immediately after Black Friday, running from December 3-­‐8. It is offering 25%-­‐off on the price of top-­‐name designers and an extra 10% off on furniture, mattresses, rugs and electronics. FBIC HOLIDAY TOY PRICE TRACKING: WEEK OF NOV. 24 Overall, retailers increased prices for more items comparing to last week. Amazon raised prices for the most items among retailers we cover. Their price for Frozen Elsa singing doll went from $54.94 to $62.99 in the past week. Target has maintained the most stable pricing. There was only price change on one item in the past weeks. TOYS Amazon K-­‐Mart Toys “R” Us Target Walmart 1. Disney Frozen Snow Glow Elsa Singing Doll $62.99 $39.99 $34.99 $29.99 $28.88 2. Teenage Mutant Ninja Turtles Battle Shell Leonardo/action figure 11" $19.99 $21.99 $19.99 $19.99 $19.97 3. Doc McStuffins Get Better Talking Mobile Cart $78.99 $49.99 $44.99 $44.99 $44.97 4. Leap Frog Leap TV Active Video Game System $149.00 $149.99 $149.99 $149.99 $149.00 5. Vtech Kidizoom Smartwatch ($49.99) $49.96 $49.90 $59.99 $49.99 $49.96 6. Zoomer Dino* $79.99 $99.99 $79.99 $79.99 $79.88 7. Simon Swipe Game* $14.76 $19.99 $14.99 $14.79 $14.76 8. Lego Minecraft: The Village $31.64 $29.99 $39.99 $31.99 $31.64 9. Nerf Zombie Strike SlingFire Blaster $34.99 $24.99 $27.99 $22.49 $24.88 10. Transformers Age of Extinction Voyager Class Evasion Mode Optimus Prime Figure $19.99 $19.99 $19.99 $18.99 $19.99 11. FurReal Friends Get Up & GoGo My Walkin’ Pup Pet $49.00 $51.99 $49.99 $49.99 $49.00 12. Hot Wheels Street Hawk Remote Control Flying Car $49.92 $49.99 $49.99 $49.99 $49.92 Price increased from last week Price decreased from last week Price remains the same as last week FBIC Global publication:
us retail promos update, week of Nov. 24, 2014
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