1 - NH Hotel Group
Transcription
1 - NH Hotel Group
NH Collection Madrid Eurobuilding, Spain INVESTOR PRESENTATION 2015 RESULTS PRESENTATION STATUS 5 YEAR PLAN 2014-2018 BUILDING UP THE NEW NH March 2016 NH Collection Madrid Eurobuilding, Spain COMPANY OVERVIEW …………………………………………….3 FINANCIAL PERFORMANCE IN 2015……..……..………………8 KEY ENABLERS……………………..……………………………..17 CONCLUSIONS……………………………………………………..28 STRATEGY AND 5 YEAR PLAN…………………………………..32 BUILDING UP THE NEW NH NH Barcelona Calderon, Spain COMPANY OVERVIEW BUILDING UP THE NEW NH NH HOTEL GROUP BUSINESS PROFILE AT A GLANCE Business description Operating breakdown 5th largest hotel brand in Europe and one of the Top 25 chains worldwide 378 hotels (owned, leased and managed) with 58,655 rooms in 29 countries NH Hotel Group is listed on the Madrid Stock Exchange with a market cap of €1.5bn2 By geography Ameri ca 10% By contracts Spa in 24% Managed 23% Owned 22% Centra l Europe 26% Ital y 19% Leased 55% Benelux 21% Recent Developments 2013 Capital increase of €234M HNA new Shareholder, April S&MB of NH Grand Hotel Krasnapolsky (€157M), June 2015 Revenues: €1,396M Nº of rooms: 58,655 (1) Shareholder structure(2) Debt refinancing (€700M), November 5 Year Plan Announcement, December 2014 Acquisition of Banca Intesa’s 44,5% stake in NH Italy (42M new shares @ €4.70), April Asset disposal commitment exceeded ( €244M o/w Sotogrande €178M ) minimizing EBITDA loss, November 2015 HNA 29,5% Free Float 53,6% Grupo Hesperia 9,3% Acquisition of Hoteles Royal Oceanwood 7,6% 1 Company 2 Data Base, December 2015 As of December 2015 (total number of shares 350,3M) BUILDING UP THE NEW NH 44 NH HOTEL GROUP CORPORATE KEY EVENTS OVER LAST DECADE 2000 Acquisition Krasnapolsky 65 Hotels (€728M) 2006 Capital increase to buy-out minorities¹ of €163M 2009 Capital increase of €222M to restore balance sheet 2013 • Capital increase of €234M. HNA new Shareholder • S&MB of NH Grand Hotel Krasnapolsky (€157M) • Debt refinancing 2015 Acquisition Hoteles Royal: 20 hotels (€66M net of NH Bogota P93) 2014 • Acquisition of Banca Intesa’s 44,5% stake in NH Italy • Disposal of Sotogrande (cash €178M) 2002 Acquisition Astron 53 hotels (€130M) 2007 Capital increase of €250M Acquisition Jolly : 45 hotels (€670M) Global player through organic growth and strategic acquisitions Source: Company information ¹ LatAm and Sotogrande minorities BUILDING UP THE NEW NH 55 FOCUS ON EUROPEAN CITIES AND A SIGNIFICANT ASSET VALUE Spain Central Europe1 Italy Benelux² America Nº of hotels 142 53 76 52 55 Total nº of rooms 17,842 8,281 13,251 9,434 9,847 Nº of rooms in key cities Madrid: 4,201 Barcelona: 3,187 Milan: 2,222 Rome: 1,151 Berlin: 2,087 Frankfurt: 1,273 Munich: 1,127 Amsterdam: 2,729 Brussels: 1,204 Bogotá 1,266 Buenos Aires: 1,210 Mexico City: 1,088 #2 Ranking3 #2 in Spain #2 in Italy #5 in Holland in Germany #2 #3 in Argentina in Belgium *Company Data Base, December 2015 Owned hotels’ value distribution (c. €1,7 bn4) SPAIN 21% OTHER 2% GERMANY 5% NETHERLANDS 30% ARGENTINA 6% MEXICO 3% NH Collection Eurobuilding (Madrid) Valuation: €132M4 Nº of rooms: 440 USA 6% NH Barbizon Palace (Amsterdam) Valuation: €93M4 Nº of rooms: 274 BELGIUM 10% ITALY 18% ¹ Business Unit includes Germany, Austria, Switzerland, Czech Republic, Romania, Hungary, Slovakia, Poland, USA 2 Benelux division comprises the Netherlands, Belgium, France, United Kingdom, South Africa, Luxembourg 3 Based on number of rooms (August 2014 data) 4 Valuation American Appraisal December 2014 & Internal Values BUILDING UP THE NEW NH 66 KEY PERFORMANCE INDICATORS OF NH HOTEL GROUP 2007-2014 Occupancy (1) ADR (€/night) (1) Revenue EBITDA 7.0% growth in ‘14 adjusted with assets disposals 2.7% growth in ‘14 adjusted with assets disposals 17% 16% 11% 12% 6% Source: Company information 1 Consolidated operating metrics as reported on results publication 2 Hotels removed from the consolidation perimeter 9% 10% 10% Change in consolidation perimeter: €28M in 2012(2) BUILDING UP THE NEW NH 7 NH Collection Brussels Centre, Belgium FINANCIAL PERFORMANCE IN 2015 BUILDING UP THE NEW NH 8 2015: KEY FINANCIAL HIGHLIGHTS After two years of investments, NH has met its 2015 operating targets achieving a higher revenue base with an strengthened portfolio while the execution of the Strategic Plan continues ahead of the plan and indicates potential to over deliver as communicated in the updated vision Occupancy 67,7% ADR (€) 68,1% 77,5 78,9 2013 2014 RevPar (€) 59,3 87,1 66,1% 2013 2014 2015 Higher activity levels 150 111 110 100 1.265 H. Royal 1.345 50 NH 9% 9% 2013 2014 150 7 142 14% 11% 10%NH 2013 2014 2015 +€130M revenue growth (+10.3%) and +€80M excluding H. Royal (+6.3%) 10% 0,9 12%H. Royal -9,6 -39,8 2013 2015 +€40M EBITDA increase in 2015 (+36%) and +€32M excluding H. Royal (+29%). EBITDA margin increased to 11% (+2bp.) % of rooms in Upper Upscale 21% 15% 2015 Net Income (€ M) 8% % EBITDA 6% 0 2014 +11.0%, 95% through ADR EBITDA before onerous reversal (€M) 1.395 51 1.281 2013 2015 +10.4% price increases (+€8,2) Revenue (€M) 53,4 51,2 2014 2015 First positive Net Income since 2011 % in “perfect shape” 59% 64% 74% 81% 1% 2013 2014 2015 2016E Rooms 2015 EBITDA* 2016E * EBITDA contribution excluding HQ BUILDING UP THE NEW NH 9 FOCUS ON REVENUE: INCREASING REVPAR THROUGHOUT THE YEAR… Qualitative RevPar evolution in 2015 (+11.0%) with Spain and Italy refurbished while Benelux and Central Europe started in mid 2015. 2015 Consolidated KPIs by BU 20,0% 17,3% 2015 Consolidated KPIs 17,0% 15,9% 12,2% 10,9% 9,8% 9,7% 11,0% 10,4% 11,3% 10,7% ADR 6,5% RevPar €87 8,0% 6,0% 1,3% H1'15 H2'15 Spain FY'15 RevPar LFL 13,2% Italy Benelux 19,3% 7,9% Central Europe Latin America 1,9% 14,4% Ability to grow prices ahead of competitors (STR competitive set): The weighted average ADR in our top cities has been increasingly positive compared to our peers in 2015: NH +12.4 vs. 7.0% for our competitors. • H1 2015 H2 2015 FY 2015 “Relative” ADR “Relative” ADR ARI % var ARI % var NH Compset ARI % var 4,4% 6,4% 12,4% 7,0% 5,4% ADR % var “Relative“ ADR KPIs excluding Hoteles Royal BUILDING UP THE NEW NH 10 POSITIVE TRADING ENVIRONMENT IN 2015 Consolidated RevPar evolution Quarterly Evolution by Business Unit Consolidated Ratios % Var Spain Italy Benelux Central Europe TOTAL EUROPE Latin America real exc. rate NH HOTEL GROUP Latin America cst exc. rate Occupancy Q1 '15 -1,0% -1,5% -1,7% -2,0% -1,5% -0,4% -1,5% -0,4% Q2 '15 6,1% 0,5% 0,9% -3,5% 0,8% -2,0% 0,7% -2,0% Q3 '15 8,0% 7,4% 4,9% -6,8% 2,2% -7,5% 1,5% -7,5% ADR Q4 '15 7,9% 2,2% 0,0% -4,5% 1,1% -5,3% 0,5% -5,3% 12M 5,9% 2,6% 1,4% -4,4% 0,9% -4,0% 0,6% -4,0% Q1 '15 8,6% 8,3% 4,2% 5,1% 6,7% 18,1% 7,4% 10,3% Q2 '15 12,0% 17,8% 7,2% 6,2% 10,6% 22,2% 11,2% 12,5% Q3 '15 6,3% 19,0% 9,7% 5,8% 10,2% 16,4% 10,7% 17,5% RevPar Q4 '15 14,8% 17,7% 3,9% 6,7% 10,4% 8,7% 10,4% 12,5% 12M 10,7% 17,0% 6,5% 6,0% 9,9% 15,9% 10,4% 12,9% Q1 '15 7,6% 6,6% 2,4% 3,0% 5,0% 17,6% 5,8% 9,8% Q2 '15 18,8% 18,5% 8,2% 2,4% 11,5% 19,7% 12,0% 10,2% BUILDING UP THE NEW NH Q3 '15 Q4 '15 12M 14,9% 23,87% 17,26% 27,7% 20,35% 20,02% 15,0% 3,88% 8,02% -1,5% 1,88% 1,34% 12,6% 11,53% 10,92% 7,7% 3,00% 11,29% 12,3% 11,0% 11,0% 8,7% 6,6% 8,4% 11 … BUILDING A SOLID REVENUE BASE FOR 2016 Consolidated revenue excluding H. Royal increased by +€80M (+6.3%) reaching €1.345M. LFL revenue grew +€73M (+7.0%) increasing throughout the year (H1: +5.5%; H2: +8,1%) driven by an outstanding performance in Italy (+16.6%) and Spain (+9.6%) 35% revenue growth in the hotels refurbished in 2014 (average blocked rooms: 568) neutralized by the business loss of hotels under refurbishment in 2015 (average blocked rooms: 678, being H1:621 and H2:734). LFL Ref.14 Ref.15 Openings & Closings Consolidated 2015(2) 2015 €M 1.129 60 142 15 1.345 2014 €M 1.056 44 149 16 1.265 Diff. €M 73 16 -7(1) (-9 +2) -1 80 Diff. % 7.0% 35.5% -4.9% -6.1% 6.3% (1) Refurbishments 2015 have a negative impact of -€9M due to the blocked rooms and a positive impact of +€2M after refurbishment (2) Excluding H. Royal Gap between RevPar and Revenues explained by: -1.9% decrease of available rooms in the year due to refurbishments (678 average rooms blocked in 2015) and closings of hotels (10 leased contracts cancelled in 2014 & 2015 due to portfolio optimization). Slight increase of Food & Beverage and Other revenues (32% of total revenues): +1.7% – Mainly due to the segmentation change effect: reduction of less profitable rates that included breakfast – Refurbishment of hotels with strong F&B revenue mix Revenue Evolution 2015 vs 2014 RevPar Available Rooms Room Rev. F&B & Other Rev. Total Rev. +11.0% -1,9% +8.6% +1.7% 6.3% BUILDING UP THE NEW NH 12 2015 RECURRING REVENUE +10,3% +15,6% +2,3% -0,1% +9,7% -6,2% +6,3% +11,0% • Recurring revenues grew by +€130M (+10,3%) and +€80M excluding H. Royal (+6.3%) Increased Revenue growth in Q4* Spain Italy Benelux Central Europe America* Openings & Closings Total* 17,0% 16,0% -1,0% 0,7% 0,8% 30,2% 7,1% *Excluding Hoteles Royal BUILDING UP THE NEW NH 13 MAJOR COMPONENTS OF COST STRUCTURE 1.395 €M (496) % over revenue 36% 100% (457) 33% 442 32% Revenues Payroll Operating Expenses (Occupancy 68,1%) Payroll GOP (293) 21% 150 11% Leases & EBITDA Prop. Tax In € terms: Approximately 80% of payroll is linked to collective agreements and 20% is variable In FTE terms: 55% of personnel is fixed and 45% variable Operating Expenses 50% fixed and 50% variable Leases 95% fixed and 5% variable BUILDING UP THE NEW NH 14 2015 RESULTS NH HOTEL GROUP P&L ACCOUNT NH (ex. Hoteles Royal) (€ million) 12M 2015 12M 2014 NH TOTAL* 2015/2014 12M 2015 2015/2014 M. Eur 0,0% 1.395,5 Var. 0,0%% 10,3% (496,4) (457,0) 0,0% 442,1 7,9% 10,6% 0,0% 12,8% (292,6) 3,9% 149,5 35,8% TOTAL REVENUES M0,0 Eur. 1.344,9 M.0,0 Eur 1.265,1 Var. 0,0%% 6,3% Staff Cost Operating expenses (480,7) (436,3) 0,0 (460,0) (413,2) 0,0 4,5% 5,6% 0,0% 427,8 391,8 (285,4) (281,7) 1,3% EBITDA BEFORE ONEROUS 142,4 110,1 29,4% Onerous contract reversal provision EBITDA AFTER ONEROUS 10,0 152,4 16,1 126,2 (38,0%) 20,8% 10,0 159,5 (38,0%) 26,4% Depreciation EBIT (92,4) 0,0 60,0 (89,1) 0,0 37,0 3,7% 0,0% 62,0% (94,8) 0,0% 64,7 6,4% 0,0% 74,6% Interest expense Income from minority equity interests (44,8) (1,08) 0,0 (49,9) (2,03) 0,0 (10,2%) 4 (46,8%) 0,0% (46,6) (1,1) 0,0% 14,1 (14,9) 195,1% 17,0 (6,6%) (46,8%) 0,0% 214,4% NET INCOME before minorities (16,6) 0,0 5 (2,5) (4,1) 0,0 (18,9) 310,9% 0,0% 86,7% (17,3) 0,0% (0,3) 327,4% 0,0% 98,4% Minority interests NET RECURRING INCOME (2,0) 0,0 (4,5) 0,9 0,0 (18,0) (322,7%) 0,0% 75,2% (2,4) 0,0 (2,7) (371,6%) 0,0% 85,0% Non Recurring EBITDA Other Non Recurring items (16,9) 21,5 3,0 5,5 (669,3%) 290,2% (17,9) 21,5 6 (704,7%) 290,2% 0,2 (9,6) 102,3% GROSS OPERATING PROFIT Lease payments and property taxes EBT Corporate income tax NET INCOME including Non-Recurring * Includes Hotel Royal from March 4, 2015 1 9,2% 2 3 0,9 109,9% 7 1. Revenues: +6.3% or +79.8M of higher revenues with a growth rate increasing through the year (H1: +4,8%; H2: +7,7%) driven by a solid performance in Italy and Spain. Including H. Royal: +€130M (+10.3%) 2. Operating expenses: • Staff expenses rise by +4.5% (€+20.7M), 25% of the increase is explained by the increase in activity, 30% due to collective agreements, reinforcement of commercial and revenue management teams and the low absorption of the renovated hotels in Germany due to the change in execution to H2 • Other operational expenses +5.6% (€+23.1M) explained by a higher effort in Marketing (+€5.1M) and Maintenance & Repairs (+€2.1M) linked to the refurbishment program. Commissions increased by (+€10.2M) due increased revenues and segmentation shift effect 3. Leases: 22 renegotiations and 2 cancellations offsetting variable leases increases 4. Financial Expenses: financial expenses decreased 10.2% due to a reduction of the margins (syndicated loan and German mortgage loan) 5. Taxes: higher EBIT and taxable income vs 2014 6. Non Recurring Activity: includes cost of severance payments due externalizations, advisory of failed bond issuance, rent linearization impact, accelerated depreciation due to repositioning capex offset by the reversal of impairment provisions due to improved performance and change of tax rate in Italy 7. Net Income: Positive net profit since 2011 BUILDING UP THE NEW NH 15 2015 BUSINESS UNITS DESCRIPTION 2015 / € million Spain Italy Central Europe Benelux America H. Royal NHH 142 17.842 11% 52% 37% 53 8.281 25% 66% 9% 76 13.251 8% 85% 7% 52 9.434 49% 43% 8% 36 7.381 19 2.466 378 58.655 22% 55% 23% ADR (€) ADR % Var. 2014 ADR % Var. 2007 LFL 77 11% -21% 112 17% -5% 82 6% 14% 92 7% -8% 72 16% 27% 88 n.a. n.a. 87 10% -3% Revenues % Total Group 331 24% 270 19% 368 26% 294 21% 82 6% 51 4% 1.395 100% GOP Margin % % Var. 2014 102 31% 19% 96 36% 40% 116 32% -5% 92 31% 1% 22 26% -10% 14 28% 442 32% 13% Leases & Prop Tax % Total Group Coverage Fixed Rent 81 28% 1,20x 47 16% 2,39x 104 35% 1,37x 48 16% 1,56x 6 2% 2,94x 7 2% Recurring EBITDA Margin % % Total Group Diff. 2014 20 6% 14% 17 49 18% 33% 24 12 3% 8% (5) 45 15% 30% (1) 16 19% 11% (3) Hotels Rooms Owned % Leased % Managed % 29% 24% 47% BUILDING UP THE NEW NH n.a. n.a. 7 14% 5% n.a. 293 100% 1,53x 150 11% (+2p.p.) 100% 39 16 NH Trento, Trento, Italy KEY ENABLERS BUILDING UP THE NEW NH 17 ENABLERS: 1) SIGNIFICANT PORTION OF REPOSITIONING PLAN EXECUTED BY THE END 2015 By the end of 2015, hotels representing 64% of the EBITDA of the Company are already in “perfect shape”. Once the 237M€ of repositioning is completed, 81% of EBITDA of the Company will be in “perfect shape” (clear competitive advantage vs. peers). HOTELS ROOMS ROOMS Finished up to 2015 36 6.514 14% Perfect shape /minor adjustments in basics 150 20.259 Completed as of 2015 186 To be completed in 2016* 2014-2017 Capex investments % share REVENUES GOP EBITDA 16% 16% 17% 45% 45% 46% 46% 26.773 59% 61% 62% 64% 27 6.813 15% 16% 16% 17% 213 33.586 74% 77% 78% 81% RevPar growth of the repositioned portfolio in 2015 vs ‘13 (‘14 year of renovation) is +24.5% (ahead of plan: +7.0% CAGR in year 3) Category Rooms Location NH Collection Eurobuilding NH Collection Abascal NH Collection 440 NH Collection 183 Madrid Madrid NH Alonso Martinez NH Collection Aránzazu NH Madrid Atocha NH Pamplona Iruña NH Canciller Ayala Vitoria NH Berlin Mitte NH München Messe NH München -Dornach Ost NH Danube City NH 3* NH 3* NH 3* NH 4* NH 4* NH 4* NH 4* NH 4* NH 4* 101 180 San 68 225 174 392 253 222 252 NH Collection 59 Madrid Pamplona Vitoria Berlin Munich Munich Wien Venice Madrid Sebastian RevPar growth (15 vs. 13) NH Collection Palazzo Barocci NH Firenze NH 4* 152 Firenze +24.5 % €237M Repositioning Capex cash outflow in 2014-2017 Execution * NY in 2017 H2 ‘14 H1 ‘15 H2 ‘15 H1 ‘16 H2 ‘16 2017 % Spain 35% Italy 6% Benelux 23% Germany 14% Latin America 5% USA (NY) 17% Reduced execution risk: Out of the 213 hotels to be in “perfect shape” by end 2016, 186 hotels completed as of 2015 BUILDING UP THE NEW NH 18 ENABLERS: 2) BETTER POSITIONING DUE TO STRENGTHENED PORTFOLIO Since 2014 more than €250m has been invested in repositioning, minor reforms and basics (TVs, mattresses, pillows, showers…). % of rooms 2013 2014 2015 2016E 2018E 1% 10% 15% 21% 23% NH Collection 0% 9% 14% 19% 20% NHOW 1% 1% 1% 2% 3% Upscale (NH 4*) 85% 77% 74% 66% 67% Midscale (NH 3*) 8% 7% 6% 5% 5% Hesperia 6% 6% 5% 5% 5% Upper Upscale More hotels in operation in the upscale category: 50 hotels with 7.715 rooms as of December 2015 under NH Collection. By 2017 it will grow to 71 hotels with 11.150 rooms. NH Collection achieved higher growth in prices in 2015: +14.3% vs. +9.2% in NH 4*. Increase in TripAdvisor scoring Increases in the levels of quality perceived by customers: % hotels Dec ‘13 Dec ‘14 Dec ‘15 In top 10 In top 30 19% 41% 24% 47% 27% 49% Optimized portfolio with less brand damaging and unprofitable hotels: 42 hotels exited since 2013, out of which 19 correspond to lease contract cancellations. More than 120 renegotiations of leased contracts agreed. Superior pipeline of hotels with focus in the upscale segment: 19 hotels with 3.453 rooms as of Dec. 2015, o/w 7 hotels with 1.574 rooms under NH Collection and NHOW brands in key cities (London, Amsterdam, Rome, Marseille…) BUILDING UP THE NEW NH 19 ENABLERS: 3) SOPHISTICATED REVENUE MANAGEMENT TOOLS Advanced revenue management tools with more integrated and accurate systems: Initiatives 2015 • • • • New Teams & Organization New B2C Pricing Model and Strategy: Rates and Room Types Segmentation Optimization Project Portfolio Indexation 2016 • • • • Better forecasting, improvement on time to market: today 24hr, by September 1-3hr B2B, Meeting and Events Pricing optimization Implementation of Open and dynamic pricing optimizing the whole demand curve Price Rules and Alerts: first step on automation capabilities, improving our response to forecast changes 2017 • • • • Optimization: open pricing will be rolled out to the B2B Meeting and Events: Implementation of price rules Full Implementation Open Pricing: improving our price competitiveness and allowing a more efficient Pricing Strategy Optimization Time to Market: Development of Price Automation capabilities reducing time to market to a maximum of 1hr Company strategy includes qualitative RevPar increases via ADR growth, with the goal to reach a RGI above of its peers by 2018. • • • • RGI: Revenue Generator Index (RevPar of the hotel over competitors) ARI: Average Rate Index (ADR of the hotel over ADR of competitors) MPI: Market Penetration Index (Occupancy of the hotel versus competitors average) QPI: Quality Index BUILDING UP THE NEW NH 20 ENABLERS: 4) STRATEGY TOWARDS MORE PROFITABLE CUSTOMERS In 2015 a shift in segmentation change towards more profitable customers has been implemented affecting 900.000 room nights in the year: Reduction of less profitable rates (Discounted rates, Tour Operators, Leisure group reservations and crews) providing volume throughout the year and mainly affecting Benelux and Central Europe. These segmentation change is harder to offset in low activity periods and in countries where awareness and product is below the average of the Group (Germany) but it is widely compensated during high demand periods. Optimization of the channel mix with a renewed focus on net ADR. OTAS has increased at the expense of other cheaper channels providing a higher net ADR and gaining access to long distance markets. 2014 % Total 2015 % Total YoY 15 vs 14 Dir - HOTEL 28,7% 25,9% -2.8pp Dir - WEB 9,2% 9,4% +0.2pp Dir - CRO 12,0% 13,2% +1.2pp DIRECT 49,9% 48,5% -1.3pp Ind - AGENCY 20,6% 19,8% -0.8pp Ind - OTA 17,5% 21,0% +3.6pp Ind - TTOO 12,0% 10,7% -1.3pp INDIRECT 50,1% 51,5% +1.3pp Indirect Cost 10,8% 11,3% +0.5pp By Channel 2015 Estimated ADR by channel (base 100) 111 105 114 104 92 74 Hotel WEB CRO Agency OTA TTOO Indirect Direct Strategy supported by a higher marketing (+€5.1M in 2015 reaching €28M; expected to remain flat in 2016 and onwards) & IT costs that will pay off in the coming years. Web: Following the implementation period (Jan-May 2015) and the technical and functional adjustment phase (Jun-Sep 2015), the web production increased by +14% in Q4 2015. In the month of January it has represented 12% of total room revenue BUILDING UP THE NEW NH 21 FOCUS ON EBITDA CONVERSION Fulfilment of recurring EBITDA guidance: EBITDA before onerous grew +36% reaching €150M EBITDA after onerous grew +26% reaching €159M Margin increased from 9% in 2014 to 11% in 2015 41% of EBITDA conversion in 2015: 150 Recurring EBITDA before onerous reversal (€ M) 150 110 111 100 Excellent performance of Italy (conversion of 65%) and Spain (51%), both 50 including renovations. Central Europe affected by the change in execution of renovations to H2 0 (45% conversion w/o renovations). New management since July. 9% 7 142 14% 11% 10% NH 12% H. Royal 8% % EBITDA 9% 6% 2013 2014 2015 Benelux affected by renovations in H2 and Brussels effect (42% conversion rate excluding these two effects). Higher effort in Marketing expenses (+€5.1M) and Maintenance & Repairs (+€2.1M) linked to the refurbishment program, with a higher weight in H2. 2015 (recurring figures excluding H.Royal) Higher commissions (€+10,2M), 42% explained by increased revenues and 58% due to the segmentation shift effect: higher commission per average indirect reservation providing a higher net ADR. Different evolution per semester: Higher concentration of refurbished hotels in H2 2015 (621 average rooms blocked in H1 vs 734 rooms in H2). 79,8 41% Conversion Rate 32,4 ∆ Revenue €M ∆ EBITDA €M €2.5m of revenue loss in the last 45 days of the year mainly in Brussels due to security reasons. Since February 2016, levels of activity are restored. Higher weight of marketing and commissions effort in H2 because of calendar. BUILDING UP THE NEW NH 22 FOCUS ON CASH FLOW GENERATION Net Financial Debt Var. 2015 €M 176 644 (103) Net Debt Dec. '14 (*) Oper. CF Capex 39 Net Financials 8 Working Capital 838 62 12 Other Acquistions Net Debt & Disposals Dec. '15 (*) (*) NFD excluding accounting adjustments for the portion of the convertible bond treated as Equity, arrangement expenses and accrued interest. Including these accounting adjustments, the Adj. NFD would be €607m in Dec. 2014, and €809m in Dec. 2015. 2015 cash flow impacted by: Capex outflow of €176M (€85M Repositioning, €15M Basics, €15M IT and the rest Maintenance, signage and new openings) Working capital consumption in the first part of the year. Actions taken Non recurring costs (-€23M) 2016: path to positive cash flow: Capex: continues effort with an estimated disbursement of €167M in 2016. Normalized capex between 4-5% of Revenues after Repositioning Working capital improvement to normalized at end 2016: – Transformation of administration managers to CFOs – Billing quality task force in place – Already significant improvement on average collection period: 36 days in July 2015 to 31 days as December 2015 Cost control: – In 2016, marketing expenses will not increase (as of % of revenues will decrease) – New cost control initiative: €5-10M reduction program by 2017-2018 Speed up of non core asset disposals and commitment to divest further assets: €140m expected in 2016 (70% in H1) Other 2016 cash-outs (no P&L impact): Donnafugata put option (€11M), JV China (€4M), and lease cancellations (€4M) BUILDING UP THE NEW NH 23 FOCUS ON DELEVERAGE Deleverage a key metric of the 5YR plan: th 2015 NFD of €838M (similar level as of 30 Sept. 2015). Rating NHH HY S&P B- B Fitch B- B+ NFD/ recurring EBITDA 5.6x (7.3x in 2013) - Average cost of debt of 4.23% and maturity of 4,7 years. Successful Term Loan refinancing: margin reduction from 4.0% to 2.5%, maturity extension and €50M of additional credit lines. Reduction of fixed leases: increase of variable component and new financial metrics (implied leverage, baskets to limit future losses). Solid asset base with valuation potential upside: As of December 2014 total value of €1.6BN out of which €0,6BN are unencumbered. 2016 leverage target: NFD / recurring EBITDA c. 4.0x Financial Debt Amortization Schedule (€M) Current Debt terms: Term Loan Convertible Other Secured Loans Term Loan: €172M (€105M +€67M RCF), Oct. 2018, E + 2,5%. High Yield Other Loans RCF & Factoring (ST) 439 31st Dec. 2015 Gross Financial Debt: €915M Net Financial Debt*: €838M 250 Unsecured Convertible Bond: €250M, Nov. 2018, fixed rate 4%, conversion €4,92. Early conversion from Nov. 2016 if share price is above €6,4. High Yield Bond: €250M, Nov. 2019, fixed rate 6,875%. Callable from Nov. 2017. 254 (*) NFD excluding accounting adjustments 2016 maturities includes €39M of Revolving Credit Facilities to be renewed throughout the year. 250 90 2019 29% Rest 10% 57 Undrawn credit lines of €31M as of Dec. 2015. 39 35 % of Total debt 2016 4% 2017 7% 2018 50% BUILDING UP THE NEW NH 24 COLLATERALISED ASSET DESCRIPTION Other Secured Loans (mortgages) High Yield & Term Loan Collateral Assets Hotels offered as collateral Pledge of shares Assets # of Hotels Netherlands Spain Total 11 1 12 Belgium Netherlands NH Italy Total 8 1 60% Value (€m) Dec.'15 334 72% 132 28% 466 50% Total Collateral 162 27 268 457 35% 6% 59% 50% 923 100% Dec. 2015: LTV 46% (HY €250m +TL €171m / €923m) Max. LTV 55%: €157m over secured 1 2 Value of securing assets €379m as of Dec. 2015 / LTV 29% No overlap with High Yield and Term Loan collateral assets 3 Unencumbered Assets Dec 2015: valuation of €636m 4 Total Value of Owned hotels 1 + 2 + 3 + 4 = c. €1,7 bn Value of assets free of charge has increased by c. €272m since Nov. 2013 BUILDING UP THE NEW NH 25 DELIVERING ON HOTELES ROYAL ACQUISITION Integration of Hoteles Royal since March 2015: Change of signage completed: out of the 20 hotels in operation, 10 belong to the NH Collection segment Implementation in 2015 of the estimated synergies: Country Colombia – Payroll: 75% – Opex: 100% In Q3, the change in segmentation towards more profitable rates was initiated: price increase offsets the decrease in occupancy caused by the higher hotel supply in Bogota. 2015 P&L Contribution (10 months): in line with the budget despite negative evolution in the Colombian Peso Chile Ecuador Nº Hotels City Nº Rooms 10 Bogotá 1.260 1 Cali 145 1 Medellín 134 1 Barranquilla 118 2 Cartagena 37 1 Santiago 159 1 Antofagasta 136 1 Iquique 78 1 Valparaiso 66 1 Quito 124 20 2.257 Panama (in construction) 1 Panama 85 Revenue: €50.6M. EBITDA: €7.1M. Net Income: €0.7M. NH Collection Plaza Santiago (159) NH Collection Bogotá WTC Royal (144) 2016E figures reflect the same EBITDA target in € as the acquisition business case (in track to achieve 7.0x EV /EBITDA acquisition multiple in Year 4 base on an estimated EBITDA of €14.0M) Purchase price allocation in place. Acquisition pending payment: €17M in 2017. BUILDING UP THE NEW NH 26 2016 GUIDANCE n.a ; 15% M € % Revenue Increase % Conversion Rate 10-20% ; 70% 30-35 3-5% ; 45% EBITDA 2016E before onerous reversal ≈ €200M 30-35 R. 2015: 35-40M (+35%) R. 2016: -5M (-10M in H1 + 5M in H2) 40-50 40%-45% conversion rate 1.495-1.515 Including: Severance (€3M) Rent Linearization (€5M) 5-7% ; 55% 1.396 7-9% ; 40-45% ≈ €190M Positive Net Recurring Income Q1 2016 Revenue Forecast Deleverage 2016 Spain High double digit Italy High single digit NFD/ Recurring EBITDA c. 4.0x (vs 5.6x in 2015) Benelux Mid single excluding reforms Capex Investments €167M (o/w 50% is repositioning) Central Europe Low single excluding reforms Latin America €140M (70% in H1) Hoteles Royal Positive trend in LC, FX compensated with cost savings plans Asset Disposals Total Mid single digit BUILDING UP THE NEW NH 27 nhow Rotterdam, The Netherlands CONCLUSION BUILDING UP THE NEW NH 28 NH HOTEL GROUP: A SOLID STORY 1. Leading European hotel operator with diversified portfolio base and well recognised brand 2. A very clear 5 Year Plan with solid initiatives progressing above the targets 3. Significant asset value underpinning the business 4. Focus on current business to become more profitable: 5. Enabled by capex investments, strengthened portfolio and sophisticated revenue management tools Focus on EBITDA conversion and cash flow generation Cost control initiative: €5-10M reduction program by 2017-2018 Latam: expectations of solid performance in local currencies in all countries. Saving plan initiatives in place to compensate negative exchange rates evolution, mainly in Mexico, Colombia and Argentina (The Americas B.U represent 10% of total revenues and 14% of the EBITDA). Deleverage supported by an enhance asset disposal plan that is on track (NY exploring alternatives) Focus on generating shareholder value by driving bottom-line growth BUILDING UP THE NEW NH 29 NH VISION: IT HAPPENED 2 YEARS AGO… One day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves: ‘Is there an NH Hotel at my destination?’ NH aspires to be the “top 2 choice” for city/business travelers, offering a different product and service experience Luxury Upper Upscale Upscale Midscale Economy key categories for NH NH aspires to be the best option for investors looking to sign a lease/management contract with a top rate operator in the city/business segment NH seeks to maximize return for shareholders by pursuing three aspirations (updated Oct. 2015): ~12-15% ROCE(1) target ~3-3.5 x Net Debt(2) / EBITDA ~250M EBITDA (1) ROCE = Rec. EBITDA / Shareholders Equity + Net Debt + WC (2) Convertible Bond conversion not assumed BUILDING UP THE NEW NH 30 THESE WERE THE 24 INITIATIVES OF THE 5 YEAR PLAN INITIATIVES Revenues increase Margin Increase DESCRIPTION New value proposition • Brand Architecture and Experience • Pricing strategy and increased investment in marketing Portfolio optimization • Repositioning Plan: €237m investment • Asset Rotation of owned assets that do not fit either with the new product or NH strategy Direct sales increase Cost efficiency Growth ENABLERS • Reduction of intermediation costs increasing direct online sales (web site and mobile applications) • Sales strategy by channels and strategic pricing (prices-value and yield management by market) • Optimization of support functions (i.e. administration), and purchases • Leases adjustment plan • Strengthen presence in Europe and Latam • JV China • IT, Human Resources and Sustainability initiatives • Global business culture Each of the 24 initiatives have been developing, including main “Strategic Choices”, “Key Plan Elements”, and KPIs to monitor mid and long-term objectives with its own calendar, individualized budget and a responsible for its implementation BUILDING UP THE NEW NH 31 NH Collection Mexico City Reforma STRATEGY AND 5-YEAR PLAN BUILDING UP THE NEW NH 32 STATUS DECEMBER 2015: UPDATE KEY INITIATIVES 2015 Enhance the implementation of the pricing strategy through sophisticated revenue management tools achieving a higher revenue base Strengthened portfolio: 60% of the asset repositioning plan executed by end 2015 Finish execution of IT and administration transformation plan Execution of the initiatives continues ahead of the plan and indicates potential to over deliver 1 BRAND AND EXPERIENCE 4 PORTFOLIO OPTIMIZATION 2 SALES AND MARKETING 5 GROWTH PLAN 3 REPOSITIONING PLAN 6 IT TRANSFORMATION BUILDING UP THE NEW NH 33 BRAND AND EXPERIENCE BRAND ARCHITECTURE • Brand portfolio/architecture and new value proposition has been implemented • Maximize ADR of the core segments: upper upscale and upscale ALWAYS A PLEASURE Segment: Upscale 4* Midscale 3* FEEL SPECIAL Upper upscale ELEVATE YOUR STAY PERFECT ESCAPES Upper upscale (design) Upscale Expected evolution of rooms by brand % of rooms 2013 2014 2015 2016E 2018E 1% 10% 15% 21% 23% NH Collection 0% 9% 14% 19% 20% NHOW 1% 1% 1% 2% 3% Upscale (NH 4*) 85% 77% 74% 66% 67% Midscale (NH 3*) 8% 7% 6% 5% 5% Hesperia 6% 6% 5% 5% 5% Upper Upscale BUILDING UP THE NEW NH 34 BRAND AND EXPERIENCE NH COLLECTION Q3-Q4 2013 2015 2014 BRAND POSITIONING GLOBAL PROJECT PLAN DEFINITION OBJECTIVE: + 21 Hotels ¨Positioning the brand as the upper upscale brand of NHHG, creating a memorable experience for customers¨ 29 Hotels TOTAL 50 Hotels BU AMERICAS BU CE BU ITALY BU SPAIN BU BENELUX 16 5 9 18 2 Scope 16 Hotels 5 Hotels TOTAL 66 Hotels TOTAL 71 Hotels Additional 6 hotels under study % Hotel in Top 10 ADR & RevPar 2017 2016 % Hotels in Top 30 79% 115 103 97 93 77 63 49 2012 74 69 49 2013 67% 74 73 50 2014 ADR Collection ADR NH 4* RevparADR Collection Revpar NH 4* 80 78 53 2015 42% 50% 41% 29% 19% 24% 27% 2013 2014 2015 NH Hotel Group 41% 47% 49% 2013 2014 2015 NH Collection BUILDING UP THE NEW NH 35 BRAND AND EXPERIENCE OPERATIONAL PROMISE BUILDING UP THE NEW NH 36 BRAND AND EXPERIENCE BASICS By the end of 2015 we will have implemented “new brilliant basics” (c.€45M of investment) Free Wi-Fi Current Q2&Q3 512kb 1MB 1MB 2MB New access portal implemented in all hotels BUILDING UP THE NEW NH 37 BRAND AND EXPERIENCE NEW CONCEPTS: OPEN BAR & GYMS As of December 2015: • Available in 61 hotels • Available in more than 170 hotels BUILDING UP THE NEW NH 38 SALES AND MARKETING SALES & MARKETING Increase selective investments in marketing by country on the basis of revenue and potential Continue to reinforce our position in MICE, with emphasis on technology (holographic telepresence and latest videoconference tools) Establish key account management New agreements with relevant partners: i.e 20 hotels with Preferred Hotel Group, AMEX, El Corte Ingles Spontaneous brand awareness vs 2013 Most recommended vs 2013 Germany #14 ↑ 1 position #7 ↑ 2 positions Italy #6 ↑ 2 positions #6 ↑ 1 position Spain #1 ₌ 0 positions #1 ₌ 0 positions The Netherlands #3 ↑ 3 positions #2 ₌ 0 positions BUILDING UP THE NEW NH 39 SALES AND MARKETING SALES & MARKETING Relaunch of the loyalty program NH Group Rewards 5.0M members surpassed, o/w 25% joined in the last 12 months BUILDING UP THE NEW NH 40 REPOSITIONING PLAN ASSET REPOSITIONING PLAN Approximately €237M with focus in 66 key hotels between 2014 and 2017 with an estimated return of EBITDA of c.20% 73% of investment to reposition hotels for their conversion to NH Collection 60% of investment in owned hotels, 40 % leased hotels (linked to renegotiations) In 2015 two thirds of all the hotels will have the new Signage Plan design The 4-year repositioning program contains: 1. A sufficiency check to ensure that the investments improve the product to the level that maximizes the potential of the asset 2. A marketing plan to push the re-launch of the hotel in the market 3. A cross-properties pricing indexation exercise so as to define the correct segmentation 4. A business plan that reflects a return according to the 5YP objectives and that is included in the budget for each year Investments: By B.U America 22% Central Europe 14% By Brand Italy 6% Spain 35% Benelux 23% NH Hotels 27% NH Collection 73% BUILDING UP THE NEW NH 41 REPOSITIONING PLAN REPOSITIONING EXAMPLES Before NH Collection Eurobuilding After Before NH Collection Abascal After BUILDING UP THE NEW NH 42 REPOSITIONING PLAN REPOSITIONING EXAMPLES Before NH Collection Aránzazu Before NH Milano Congress Centre After After BUILDING UP THE NEW NH 43 REPOSITIONING PLAN TRACK RECORD OF REFURBISHMENTS 2015 vs 2013 Average RevPar growth in 2015 compared to the same period in 2013 (2014 year of renovation) was +24.5%. Hotel NH Collection Eurobuilding NH Collection Abascal NH Alonso Martínez NH Collection Aránzazu NH Madrid Atocha NH Pamplona Iruña NH Canciller Ayala Vitoria NH Berlin Mitte NH München Messe NH München-Dornach Ost NH Danube City NH Collection Palazzo Barocci NH Firenze Rooms 440 183 101 180 68 225 174 392 253 222 252 59 152 Category City NH Collection Madrid NH Collection Madrid NH 3* Madrid NH 3* San Sebastian NH 3* Madrid NH 4* Pamplona NH 4* Vitoria NH 4* Berlin NH 4* Munich NH 4* Munich NH 4* Wien NH Collection Venice NH 4* Firence Tripadvisor Ranking Dec 2013 Dec 2015 153 152 183 8 286 19 4 125 206 2 134 164 171 13 26 83 3 183 8 2 95 83 2 127 19 85 RevPar 24,5% 6,5 - 7,0% Revenue CAGR to reach 20% return on EBITDA in year 3 after refurbishment BUILDING UP THE NEW NH 44 PORTFOLIO OPTIMIZATION RENEGOTIATIONS AND CANCELATIONS OF LEASE CONTRACTS Key Plan Elements (# of hotels) KPIs (# of hotels) 2013/14 2015 2016E 2017E 2018E Contract Cancellations -13 -5 -10 -2 -3 Rent Negotiations 109 Additional Port. Optimization* -17 Transformed (Maintained) +14 34 -5 27 -5 +4 - -5 - -1 - (Million €) 2013 2014 2015 2016E Total Investments (€) 5,3 18,9 2,8 3,7 30,7 Saving in Rent (€) 16,7 10,7 7,8 1,6 36,8 Average Coverage Ratio 1,3x 1,4x 1,5x 1,6x 92 68 56 22 Nº Hotels with Negative EBITDA - * Including owned and managed Hotels Weight of Variable Rents Negotiated Contracts (109) – Rent Commitments (Million €) 127 3 2,4% 120 2 124 1,6% 3 2,5% 97,6% 116 6 118 2013 118 98,4% 116 2015 Fix Rent Variable Rent 2015 2016E % Variable / Total Rent Paid (€) 5,3% 7,2% % Variable / Total Rent Paid (rooms) 25,7% 30,5% % of Contracts with Variable Component (rooms) 38,5% 38,9% 5,1% 97,5% 2014 Weight of Variable Rents 110 94,6% Ma na ged; 23% Fi xed Lease; 34% 2016B Owned; 21% Va ri able Lease; 21% BUILDING UP THE NEW NH 45 GROWTH EXPANSION PLAN Increase the quality of the portfolio by adding 78 (Expansion Plan (64) + Pipeline (14)) new hotels in strategic markets offsetting the disposal of 50 hotels with low profitability or considered non-strategic The company acknowledges the need to maintain growth in strategic markets based on strengthening the presence in Europe (Germany, France, UK and Italy) and creating a greater platform in LATAM (Mexico, Colombia, Chile and Peru) Expected evolution of rooms by contract *% of rooms with effective variable payment Source: Company information as of September 2015 China Joint Venture: The JV has been formalized with HNA, establishing the operative model to manage the first 5 hotels (1,083 rooms) in China Both groups will contribute each €8M in 2016 and 2017 to develop a prototype hotel and to promote the NHG brand BUILDING UP THE NEW NH 46 GROWTH HOTELES ROYAL: VALUATION Net disbursement amounts to €65,6M after the disposal of NH Bogota P93 (€21.5M / 16,6x EBITDA) in two phases: €48.2M in 2015 (80% of €87,1M adjusted for sale) and €17.4M in 2017 Equity valuation: €87,1M (100%; assumes acceptance of 19.23% held by minority shareholders) EV / EBITDA net P93 9,4X 6,3X Valuation for 100% 87,1 3,7 7,1x EV*/EBITDA 90,8 50% 10,5x EV/EBITDA 50% upside hotels + market synergies €13,7M €8,7M Equity value Pro-Forma NFD Attributable EV EBITDA 2014 €M Revenues EBITDA % EBITDA 2014E 63,6 8,7 14% EBITDA ProForma 2017 2017 Proforma * Includes additional investments in Panama and 2 plots for hotel development 80,8 13,7 17% Non consolidated estimated figures of the 20 hotels acquired. Figures not Audited. Hoteles Royal SA currently manage 22 hotels as well as a Master Franchise agreement with Radisson in Latin America. After this transaction, Radisson recovers its brand and acquires contracts to manage two hotels of Royal Group BUILDING UP THE NEW NH 47 GROWTH HOTELES ROYAL: PORTFOLIO IMAGES (nº of rooms) NH Collection Medellín Royal (134) NH Collection Barranquilla Smartsuites Royal (118) NH Collection Bogotá Teleport Royal (251) NH Bogotá Urban 26 Royal NH Collection Plaza Santiago (159) NH Collection Bogotá WTC Royal (144) (118) NH Bogotá Metrotel Royal (330) NH Collection Quito Royal BUILDING UP THE NEW NH (112) 48 IT PLAN IT TRANSFORMATION PLAN The migration to the SAP system allows us to: 1. 2. 3. 4. 5. Have the front, back and CRS systems integrated Outsource the administration to a shared service center with concrete savings already confirmed Have unique data with quick access to it Higher affiliation of NH Rewards members Develop functionalities that allow us to be more competitive 2015 2014 2016 2017 BACK OFFICE BU SPAIN BENELUX CENTRAL EUROPE CRM Support and Maintenance ITALY AMERICA Advance CRM Rewards 386 Hotels FRONT OFFICE WEB Support and Maintenance M&E Web comercial Mobile Platform Support and Maintenance New Functionalities B2B Web How is its implementation going? The plan is on track and in line with the initial targets both in timings, investment and returns Back-office: Already implemented in all countries Front-office migration will be completed in April 2016 with the BU of America. M&E implementation during 2016 BUILDING UP THE NEW NH 49 DISCLAIMER This presentation has been produced by NH Hotel Group S.A (“NH Hotel Group”), and it is provided exclusively for information purposes. By receiving or by reading the presentation slides, you agree to be bound by the following limitations. This presentation does not constitute or form part of and should not be construed as, an offer to sell or issue or the solicitation of an offer to buy or acquire securities of NH Hotel Group in any jurisdiction or an inducement to enter into investment activity. No part of this presentation, nor the fact of its distribution, should form the basis of, or be relied on in connection with, any contract or commitment or investment decision whatsoever. Historical results of NH Hotel Group do not necessarily indicated or guarantee future results. This presentation does not purport to be all-inclusive or to contain all of the information that a person considering an investment in the securities of NH Hotel Group may require to make a full analysis of the matters referred to herein. Each recipient of this presentation must make its own independent investigation and analysis of the securities and its own determination of the suitability of any investment, with particular reference to its own investment objectives and experience and any other factors which may be relevant to it in connection with such investment Group to be materially different from results, performance or achievements expressed or implied by such forward-looking statements. Such forwardlooking statements are based on numerous assumptions regarding NH Hotel Group’s present and future business strategies and the environment in which NH Hotel Group will operate in the future. These forward-looking statements speak only as at the date of this presentation. Each of NH Hotel Group, other relevant group entities and their respective agents, employees and advisers, expressly disclaims any obligation or undertaking to update any forwardlooking statements contained herein. Any assumptions, views or opinions (including statements, projections, forecasts or other forward-looking statements) contained in this presentation represent the assumptions, views or opinions of NH Hotel Group as at the date indicated and are subject to change without notice. All information not separately sourced is from internal Issuer data and estimates. The statements and forecasts included in this document do not constitute testimony or guarantees, express or implied, on behalf of NH Hotel Group, its board members or directors. Neither NH Hotel Group, nor its board members and directors, assume responsibility for any damage or loss, direct or indirect that may arise from the use of the information contained in this document. The information contained in this presentation has not been independently verified. No representation, warranty or undertaking, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or the opinions contained herein. This presentation includes “'forward-looking statements.” These statements contain the words “anticipate,” “believe,” “intend,” “estimate,” “expect”, “aspire” and words of similar meaning. All statements other than statements of historical facts included in this presentation, including, without limitation, those regarding NH Hotel Group’s financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to NH Hotel Group’s projects and services) are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of NH Hotel BUILDING UP THE NEW NH 50 NH Collection Porto Batalha, Portugal www.nh-hotels.com BUILDING UP THE NEW NH