13_DriveNow - Mobility as a Service

Mobility as a Service
2 December 2015
Fredrik Ellsäter, CEO of DriveNow Sverige
”The flexible way of having a car in the city.
Pay by the minute, no fixed costs, no hassel!
THE EXTENSION OF THE AUTOMOTIVE „PLAYING FIELD“
Alternative Drive Trains,
Charging, Mobility, Automated
Driving and
Big Data
...
Smartphone
and WWW
until 2012
Navigation,
Telecommunication
und CE-Integration
until 2004
Safety
Comfort and
entertainment
Car
until 1995
until 1985
until1970
GLOBAL TRENDS DRIVING THE FUTURE OF MOBILITY.
Environment
Climate change and the subsequent effects
Urbanisation
By 2030, over 60 % of world population
will live in cities
Politics and Regulations
CO2 - and fleet regulations,
FUTURE MOBILITY
Economics
Shortage of resources, increase in the price of
fossil fuels
Culture
Sustainable mobility as part of a modern urban
lifestyle, of social responsibility
Customer Expectations
Changing values
Megatrends – and the art of the possible PwC på Di Stora Bildagen 2014.
EXTENDING THE BUSINESS MODEL
*Source: BMW Mobility Services internal estimate
DriveNow is a Joint Venture of BMW and rental car company Sixt.
The leading provider of
premium products and
services, responsible for
providing the vehicles
and in-car technology
Fully Flexible
Premium Carsharing
The innovative leader in the
car rental industry,
responsible for the ITBackend and large fleet
management
DriveNow takes carsharing to the next level and offers a true mobility on
demand solution.
Car Ownership
Car Rental
Traditional Carsharing
Vehicle holding
period: Permanent
Vehicle holding
period: Days
Vehicle holding
period: Hours
Mobility On Demand
Vehicle holding
period: Minutes
We successfully operationg in nine European cities.
Berlin
1.050 cars
Düsseldorf
200 cars
Hamburg
Munich
Cologne
500 cars
500 cars
300 cars
Copenhagen
London
Vienna
Stockholm
400 cars
290 cars
430 cars
260 cars
WOW!
We have turned carsharing from a niche product into a serious mobility
solution for urban travelers.
1 040 000
Freefloating Car-Sharing Customers
Market Share 2015
Station-based
37
%
Freefloating
Station-based Car-Sharing
Customers
757 000
36
27 %
%
63%
63%
450 000 57%
255 000
65 000 70 000 75 000
45 000 53 000 56 000
35
000
20 000 22 000 25 000
1997
1998
1999
2000
Source: Bundesverband CarSharing (2015)
2001
2002
2003
2004
2005
2006
95 000
115 000
135 000
155 000
185 000
40%
12%
2007
2008
2009
2010
2011
2012
2013
2014
2015
Typical user scenarios are – Restaurant & Bar visit down town…
Beställer en
taxi för en
säker resa hem
Hämtar upp en
DriveNow vid
hemmet
Avslutar hyrningen
direkt utanför baren
Kör till bestämd bar
och möter upp vänner
Umgås med vänner över
ett glas och lite tilltugg
… business meetings, …
Tar bussen hem
efter mötet
Bokar ett möte
Kör bekvämt till
mötesplatsen
Lokaliserar närmaste
DriveNow och bokar
bilen
Avslutar
hyrning utanför
kontoret
… transportation of bulcy stuff, …
Tar tunnelbanan till
second hand-butiken
Spontanköper en lampa
och ett par stolar
Avslutar hyrningen
direkt utanför bostaden
Packar in
föremålen I
bagageluckan
Lokaliserar närmaste
DriveNow och reserverar
bilen
Kör hem och lastar av stolarna
… and of course the trip to and from the ariports.
Reserverar spontant en
DriveNow i väntan på
bagage
Landar på
flygplatsen
Hämtar smidigt upp en
bil vid terminalen
Kör hem och
avslutar hyrningen
BMW REMOTE APP: CONNECTED ON THE WAY.
SEAMLESS GUIDANCE OUTSIDE THE VEHILCE.
BMW i CONNECTED DRIVE IN THE VEHICLE.
AVAILABILITY OF ALTERNATIVE MODE OF TRANSPORTATION.
.
BMW i CONNECTED DRIVE IN THE VEHICLE.
AVAILABILITY OF ALTERNATIVE MODE OF TRANSPORTATION.
Transition point
Public Transportation
BMW i wins the Greentec Award 2015 for its Intermodal
Routing service in the category „auto mobility“.
Destination
Questions?
in
al
2
Terminal
4
Terminal
3
DRIVENOW STOCKHOLM VERKSAMHETSOMRÅDE
Te
rm
P SKY CITY
P41
rm
Te
P46
inal
5
P55
45
P56
65
297
297
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297
Come and try me!